Monday, January 4, 2021

Bosch Power Tools launches BeConnected to Enhance User Experience

Unique QR code scanning technology that redefines paperless solutions and digitalizes services


  • Right information about Bosch Power Tools now at user’s fingertip
  • Ensuring complete traceability of a product across the supply chain
  • A first-of-its-kind web application in the power tools industry that offers end-to-end product lifecycle information


Bengaluru: As numerous industries continue innovative pathways in this technology-infused era, digital user experience has bolstered its position as a game-changer in the evolving market. From construction and agriculture to manufacturing and mining, Users seek to be part of a digital ecosystem that connects them with dealers and products anytime-anywhere. Adhering to its notion of fascinating users through affordable solutions for a better life, Bosch Power Tools aims to enhance user convenience and experience through the launch of its new BeConnected, a QR code-based web application.


By scanning the QR codes on each power  tool, a user can check whether the product is genuine or not along with its complete technical specifications. Additionally, by scanning the QR code on the tool, users can register the tools for e-warranty by uploading the invoice and can also avail exciting offers available from time to time. As a launch offer, Bosch is offering 6 months extended warranty for the power tools with BeConnected QR codes. Currently over 75% of the tools are available with BeConnected QR codes. By Q4 2021, Bosch is planning to roll out 100% BeConnected enabled tools to the India market. BeConnected is a web application that provides its users with useful information such as the location of dealers and service centers, product information, tutorial videos, user reviews, information on new products, and timely reminders to service the tool. The web application extensively covers the aspects of utilities, product security, organization and documentation, and user-oriented sales. In addition to ensuring complete traceability of a product and digitalization services across the supply chain, the app makes after-sales service easily accessible for users in case of problems.


Commenting on this rollout, Nishant Sinha, Regional Business Director, India and SAARC regions, Bosch Power Tools, said, “Over the past 26 years, with its range of power tools, Bosch has helped its users in building up India. We will continue to provide technologically advanced and innovative products, digital offerings thereby fascinating our users with affordable solutions for a better life. As a manufacturing pioneer more than two decades worth of experience, we will foster a collaborative work culture with high-performance standards to provide superior value to our users and stakeholders.”

 About Power Tools

The Robert Bosch Power Tools GmbH, a division of the Bosch Group, is one of the world’s leading providers for power tools, power tool accessories and measuring tools. In 2019, its roughly 20,000 associates generated sales of 4.8 billion euros, about 85 percent of which outside of Germany. With brands such as Bosch and Dremel, the division stands for user focus and great engineering progress. The core success factors are innovative strength and pace of innovation. In 2020, Bosch Power Tools will again launch more than 100 new products onto the German market in its four business segments power tools, accessories, measuring tools and garden tools.


About Bosch in India

In India, Bosch is a leading supplier of technology and services in the areas of Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Additionally, Bosch has in India the largest development center outside Germany, for end to end engineering and technology solutions. The Bosch Group operates in India through twelve companies, viz, Bosch Limited, Bosch Chassis Systems India Private Limited, Bosch Rexroth (India) Private Limited, Robert Bosch Engineering and Business Solutions Private Limited, Bosch Automotive Electronics India Private Limited, Bosch Electrical Drives India Private Limited, BSH Home Appliances Private Limited, ETAS Automotive India Private Limited, Robert Bosch Automotive Steering Private Limited, Automobility Services and Solutions Private Limited, Newtech Filter India Private Limited and Mivin Engg.Technologies Private Limited. In India, Bosch set-up its manufacturing operation in 1951, which has grown over the years to include 18 manufacturing sites, and seven development and application centers. Bosch Group in India employs over 31,000 associates and generated consolidated revenue of about ₨.21,450 crores* (2.66 billion euros) in 2018 of which ₨. 15,824 crores*(1.96 billion euros) from third party. The Group in India has close to 18,000 research and development associates.


In India, Bosch Limited is the flagship company of the Bosch Group. It earned revenue of
over ₨. 12,460 crores (1.54 billion euros) in 2018. Additional information can be accessed at


About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 400,000 associates worldwide (as of December 31, 2019). The company generated sales of 77.7 billion euros in 2019. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its User’s connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. The basis for the company’s future growth is its innovative strength. Bosch employs some 72,600 associates in research and development at 126 locations across the globe, as well as roughly 30,000 software engineers.


Additional information is available online at

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