Ae Mere Watan Ke Logon': Sky Force unveils a powerful tribute to India's Bravehearts

_Produced by Jio Studios and Maddock Films, Sky Force releases in theatres this Republic Week on January 24, 2025_

A powerful blend of patriotism and music has emerged with the release of "Ae Mere Watan Ke Logon," a soul-stirring, new song from the much-anticipated film Sky Force. This heartfelt track pays homage to our soldiers whose bravery and sacrifices have safeguarded India’s honor.  

The newly released song perfectly encapsulates the film’s essence, celebrating the spirit of patriotism and evoking pride and gratitude. The timing of its release during this patriotic season ensures it will resonate with audiences across generations. Adding to the musical legacy of Sky Force, "Ae Mere Watan Ke Logon" was originally sung by the legendary late Lata Mangeshkar. The iconic lyrics, penned by the late Pradeep, and the timeless music composed by the late C. Ramchandra, continue to remain etched in the hearts of millions. In Sky Force, this classic is brought to life by music producer Tanishk Bagchi, under the banner of Saregama, with modern arrangements that honor its profound emotional depth.  

Speaking about the legendary track, Tanishk Bagchi said, "Working on 'Ae Mere Watan Ke Logon' has been an emotional journey for me. This iconic song, brought to life by the divine voice of Lata Mangeshkar ji, the profound words of Pradeep ji, and the masterful composition by C. Ramchandra ji, is a cornerstone of India’s musical and patriotic heritage. I approached it with immense respect and humility, striving to preserve its original soul while introducing elements that resonate with today’s generation."

Inspired by the untold true story of India’s first and deadliest airstrike, Sky Force weaves an electrifying narrative of courage, strategy, and sacrifice. Leading the charge in this cinematic journey are the dynamic Akshay Kumar and promising debutant Veer Pahariya. The film, directed by Sandeep Kewlani and Abhishek Kapur, aims to highlight the remarkable efforts of unsung heroes who shaped India’s history.  

With its music already striking a chord and a gripping story on the horizon, Sky Force gears up for its grand release on January 24, 2025. The film promises to be a heartfelt tribute to the brave hearts who gave their all for the nation.

https://youtu.be/cQ9LZLn2848?si=-7_mGa8bbWvlB0JL

Danube Properties Welcomes Bollywood Superstar Kartik Aaryan as Brand Ambassador

January 20, 2025, Mumbai, India, Danube Properties, a leading real estate developer in Dubai, has officially welcomed Bollywood’s young superstar Kartik Aaryan as its brand ambassador for the next two years. This collaboration underscores Danube's values of innovation, trust, and quality, mirroring the actor’s inspiring journey in the film industry.

At a grand event held in Mumbai, hosted by Maniesh Paul,  Danube Properties unveiled its new tagline, "Danube Hai Na," symbolizing the brand’s unwavering commitment to offering comprehensive solutions to homeowners.

With a legacy spanning over 30 years, Danube Properties has emerged as a trailblazer in Dubai’s real estate market. Known for its innovative 1% payment plan, fully furnished apartments, and projects featuring 40+ world-class amenities, the brand consistently sets new benchmarks in affordable luxury living. A key highlight of Danube’s commitment to excellence is its track record of delivering projects ahead of schedule, as demonstrated by the recent completion of GEMZ by Danube, handed over five months earlier than promised. Danube also continues to lead with innovation, with its latest luxury project, Bayz102, featuring a flying taxi station, showcasing its vision for futuristic living.

Adding to the appeal of investing in Danube properties is Dubai’s tax-free environment, along with the opportunity for property buyers to secure a golden visa for their families—making it an unparalleled destination for global investors.

Speaking at the event, Rizwan Sajan, Founder and Chairman of Danube Group, expressed his excitement saying,"Kartik Aaryan epitomizes determination and excellence, qualities that resonate deeply with Danube Properties. His widespread appeal and success story make him an ideal representative for our brand. Together, we aim to inspire dreams of homeownership while upholding our legacy of trust and value."

Kartik Aaryan, sharing his enthusiasm, said, "I am delighted to be associated with Danube Properties, a brand that redefines affordable luxury and innovation. Their reputation for delivering world-class homes aligns with my belief in authenticity and excellence. I’m thrilled to embark on this journey with them."

*About Danube Properties*

Danube Properties has launched 34 projects, successfully delivered 16, and has 18 more under development. Known for its pioneering 1% payment plan, fully furnished apartments, over 40 world-class amenities, and consistently ahead-of-schedule project deliveries, Danube continues to set benchmarks in affordable luxury real estate.

CREDAI-MCHI Champions Women Leaders, Empowers Women Buyers & Advocates Inclusive Housing for LGBTQIA+ at 32nd Expo’s “Pink Day”

Tomorrow, the spotlight will shine on women’s empowerment during the third day of the 32nd CREDAI-MCHI Property & Home Finance Expo, themed as “Pink Day.” This landmark conclave will delve into the vital subject of women’s rightful stake in property ownership and urban spaces, featuring an address by Smt. Sujata Saunik, Maharashtra's first woman Chief Secretary. Discussions will challenge gender biases in real estate and advocate for property ownership as a fundamental right for women in India.

The event will also explore women’s transformative role in luxury interior design, with renowned designers like Neeta Sarda, Deval Ambani, and Lopa Sanghvi sharing insights on personalization and immersive environments. These discussions will offer a glimpse into the future of high-end spaces and highlight women leading this design revolution.

The session "Women Leading the Way: Entrepreneurial Pathways" will feature industry leaders such as Sheetal Bhilkar, Ayushi Ashar, and Priyaa Gurnani, who will share strategies for driving inclusivity and sustainability in real estate. Another standout segment will celebrate trailblazing women, including Vanita Borade, India’s first female snake rescuer, and Harshini Kanhekar, the country’s first female firefighter, whose inspiring stories will challenge societal stereotypes.

A key discussion, "Breaking the Binary," will address the LGBTQIA+ community’s housing challenges, with Sarah Shabbir Suwasrawala and Aanchal Narang advocating for inclusive urban design. Meanwhile, Zarna Alkanti, a prominent news anchor, will emphasize the role of media in shaping inclusive narratives and empowering women in real estate.

This inspiring day promises to drive meaningful change, fostering equity and inclusivity across the sector.

Penang invites Indian tourists

Mumbai, . 18 :  In order to attract Indian tourists, Penang Convention and Exhibition Bureau has also offered many facilities including visa-free entry. The Malaysian government has also decided to grant visa-free entry to Indian tourists in Malaysia till December 31, 2026. This offer is valid for 30-days.

 "Apart from tourism, Penang is also a great destination for corporate meetings, conferences and destination weddings," "said Ashwin Gunasekaran, CEO, PCEB." For the information of Indian tourists, PCEB has organized four road-shows in India. The roadshows will be held in Mumbai, New Delhi, Kolkata and Chennai till January 20. Indigo has also provided direct service from Chennai to Penang. 

Till November, more than 10 lakh Indian tourists had come to Malaysia. The number of Indian tourists has increased this year. "Indian tourists are the second largest tourist attraction in Penang," Gunasekaran said.

The ancient sites of Penang have also been recognized by UNESCO. Known as the Silicon Valley of the East, Penang is home to many international companies. American companies are moving out of China. Tourists from India, China and the Middle East get visa-on-arrival.

CSIR Innovation Complex - Mumbai will Strengthen Business Development and Tech-Transfer Activities of CSIR Labs, Leveraging the Unique Opportunities Offered by Mumbai: Union MoS for Science and Technology, Dr. Jitendra Singh

India has the Third-Largest Start-Up Ecosystem in the World, with over 100 Unicorns that Stand as Testaments to the Nation’s Entrepreneurial Spirit” :Union MoS for Science and Technology, Dr. Jitendra Singh

CSIR Inaugurates State-of-the-Art Innovation Complex in Mumbai to Foster Translational Research and Industry Collaboration

Posted On: 17 JAN 2025 7:29PM by PIB Mumbai

 

 :Mumbai, January 17, 2025

“CSIR-IC Mumbai is a state-of-the-art innovation-cum-incubation facility with high-end scientific infrastructure and expertise, designed to foster critical translational unmet needs for start-ups, MSMEs and CSIR labs and to catalyze faster tech.”, said Union Minister of State for Science and Technology (Independent Charge), Dr. Jitendra Singh. He was speaking at inauguration of the Council of Scientific and Industrial Research’s (CSIR) Innovation Complex (C-ICM) at CSIR-NIO Regional Centre Campus. today. Also present on the occasion were Niti Aayog Members Dr. V.K Paul and Dr. V.K Saraswat, Director General, CSIR, Dr. N Kalaiselvi and CSIR Distinguished Scientist, Shri. Ram Vishwakarma.The event marked a significant milestone in advancing India’s scientific and industrial ecosystem.

 

The Science and Technology Minister lauded CSIR and said that it has been playing a significant role in the scientific and technological progress of the country by addressing national needs through its innovative research, industrial and societal partnerships, entrepreneurship, capacity building, and policy formulation. Dr. Singh expressed that the IC-Mumbai will be used to strengthen the business development and tech-transfer activities of CSIR labs, leveraging the unique opportunities offered by Mumbai which will serve as a hub for other incubators operating within the CSIR Labs.

The Minister also stated that India has the third-largest Start-Up ecosystem in the world, with over 100 Unicorns that stand as testaments to the nation’s entrepreneurial spirit.  

 

In her address Director General, CSIR, Dr. Kalaiselvi stated that every year 10-15 technologies are developed by CSIR which are globally appreciated. She shared that not just in India but CSIR is collaborating internationally as well.

Dr. V.K.Paul, Member of Niti Aayog recalled the untiring efforts of CSIR team during the pandemic. He appreciated  CSIR for developing CRISPR diagnostic test being the first in the world for development of oxygen concentrators and sending it to every remote corner of the country.

Dr. V.K Saraswat, Member of Niti Aayog advised to take innovation to industry rather than calling industry to innovation.

The event facilitated 50 technology transfers  from CSIR institutes to startups, MSMEs and institutions. CSIR Innovation Complex (C-ICM) signed MOAs with various institutions to boost innovation and entrepreneurship. These include partnerships with IIT Bombay’s SINE, iCreate, NRDC, BCIL, and IPA to support startup incubation, mentorship, technology development across various sectors, fostering joint R&D and capacity building.

About CSIR Innovation Complex

The CSIR Innovation Complex is a flagship initiative of the Council of Scientific & Industrial Research (CSIR), designed to bridge the critical gap between lab-scale research and industry implementation. It is equipped with scientific infrastructure and expertise aimed at fostering translational research and catalyzing faster technology transfers for start-ups, MSMEs, and CSIR labs. This facility features 24 ready-to-move incubation labs, furnished office spaces, and advanced equipment, catering to the diverse needs of key industrial sectors, including healthcare, chemicals, materials, and energy. CSIR-ICM is set to serve as a hub for business development, regulatory compliance, and innovation support for start-ups, MSMEs, public-funded research institutions, and CSIR labs.

The inauguration was attended by distinguished leaders from industry, academia, and government sectors.The event highlighted the strategic vision of CSIR in empowering innovators and fostering collaborations across industries, academia, and research institutions.

About CSIR

The Council of Scientific & Industrial Research (CSIR) is known for its cutting edge R&D knowledge base in diverse S&T areas, is a contemporary R&D organization. CSIR has a dynamic network of 37 national laboratories, 39 outreach centers, 1 Innovation Complexes, and three units with a pan-India presence. CSIR covers a wide spectrum of science and technology – from oceanography, geophysics, chemicals, drugs, genomics, biotechnology and nanotechnology to mining, aeronautics, instrumentation, environmental engineering and information technology

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Atrangii’s Ambitious Saga ‘Shringarika’ Featuring Akanksha Puri and Vishal Kotian is Streaming Now

_Akanksha Puri and Vishal Kotain compare their intense and sizzling chemistry in Shringarika to Ranveer Singh and Deepika Padukone’s chemistry_

Atrangii OTT, helmed by Vibhu Agarwal, is bringing to the audience a romantic-revenge drama with mystical elements titled ‘Shringarika’. The show stars popular actors Akanksha Puri and Vishal Kotian as Abha and Raja Vishwraj, respectively. This show will be streaming on Atrangii OTT from January 17 onwards.

The show traces the journey of Abha (played by Akanksha Puri) who is scorned by Raja at their humiliating wedding night and subsequently vows revenge. Empowered by a mystical treasure box, she transforms into a beautiful woman, capturing Raja’s heart. As their love blossoms, Abha uncovers hidden threats within Raja’s powerful family and Maaya. Abha faces a tough challenge between love and revenge.

*Akanksha Puri, excited about her new show, shared,* _"I am extremely excited to be a part of 'Shringarika'. This is the first time, I am playing a historical character. Portraying Abha has been a rewarding journey, and I got an opportunity to play a character which had a scar on her face and no make up look for the first time. We also took lot of training to learn sword fighting for this show. We have got his compliment from the trailer that me and Vishal both look like Ranveer and Deepika of the OTT World._

*Vishal Kotian, about his new show, said,* _"I’ve thoroughly been enjoying playing Raja Vishwraj. I have played a historical character previously too, which was quite loved. But I feel this one is most negative character I have ever played. Audience will be quite excited to see me in this grey shades. Physically and mentally, this role was quite challenging as I needed to be in dark space to portray this aggressive yet charismastic character. I took inspiration from Ranveer Singh’s Khilji to portray the character of Raja Vishwaraj in his most fierce avatar._

*Rajesh Tripathi, Head of Content at Atrangii, said,* _"We created this series to tell a gripping love and revenge saga of Abha and Raja Vishwraj. This definitely is set to be our first magnum opus and its slick cinematography will redefine viewing experience on OTT."_

The show is now available for viewers on Atrangii OTT.

IIFL Home Finance Partners with Common Services Centre (CSC) to Expand Rural Reach

                 

Services to be launched in Andhra Pradesh, Telangana, Karnataka, Gujarat, & Madhya Pradesh in the first phase

National, 16^th January 2025: IIFL Home Finance Ltd., India’s leading affordable housing finance company, announces a strategic partnership with Common Services Centre (CSC), a dedicated network of Village Level Entrepreneurs (VLEs) under the Ministry of Electronics & Information Technology (MeitY), Government of India. The collaboration aims to utilize CSC's digital platform, spanning 6 lakh CSC centers across the country to facilitate home finance queries and lead generation in different states of India.

 

The partnership leverages CSC's extensive network, which hosts a variety of services such as credit enablement, EMI collection, and banking services in remote locations. IIFL Home Finance foresees tremendous potential in this collaboration to extend its reach beyond Tier 1 and 2 markets, addressing the needs of customers in Tier 3, 4, and 5 locations who are underserved in terms of loan disbursement and home ownership.

 

Initially, IIFL Home Finance will begin disbursements under the given partnership in Andhra Pradesh, Telangana, Madhya Pradesh, Gujarat, and Karnataka, with further plans to penetrate deeper in regional markets.

 

Mr. Monu Ratra, ED and CEO, IIFL Home Finance, said, “Our partnership with CSC represents a significant milestone in our mission to make affordable housing accessible to every household. By partnering with CSC and leveraging its extensive pan-India network, particularly in semi-urban areas, we will significantly expand our reach. Our technology-driven processes are designed to make the home loan journey as smooth and hassle-free as possible. This collaboration reflects our dedication to financial inclusion and aligns with the government's vision of ensuring Housing for All.”

 

Mr. Sanjay Kumar Rakesh, MD and CEO, Common Services Centre (CSC), on the tie up adds, "Partnership with IIFL Home Finance is perfectly aligned with our mission to felicitate essential finance services within the rural belts. By integrating home finance solutions of IIFL Home Finance into our platform, we're empowering our representatives to play a crucial role in making the dream of home ownership a reality for the EWS and LIG category. Our network of 6 lakh CSC centers across 2.5 lakh Gram Panchayats will now serve as a bridge, connecting aspiring homeowners with the Company’s affordable housing solutions."

 

The company will offer Home Loans to start with and would further expand the bouquet of services in Tier 2, 3 and 4 markets. The initiative is not only a testament to IIFL Home Finance's commitment to financial inclusion but also aligns seamlessly with the Government of India's Pradhan Mantri Awas Yojana 2.0 (PMAY 2.0), which emphasizes "Housing for All" by providing affordable housing to the economically weaker sections of society.

 

 

By leveraging CSC's extensive network, IIFL Home Finance is poised to become the partner of choice for millions of aspiring homeowners in underserved rural markets, reinforcing its leadership in the affordable housing sector and driving forward the national agenda of inclusive growth.

 

SHRIRAM LIFE LAUNCHES SUNISHCHIT LAABH STARTING AT ₹30,000 A YEAR

Up to 668% of total premiums paid as guaranteed returns

• Entry age ranges from 30 days to 60 years
• Minimum ticket size starts from ₹30,000 annually
• Flexible, tax-free maturity income payouts for up to 40 years (maximum age 101)
• Death benefits up to 160 times the annualised premium.

 

January 16, 2025: Shriram Life Insurance has launched Shriram Life Sunishchit Laabh – a non-participating individual savings plan that guarantees high returns of up to 668% of the total premium paid. The plan offers flexible entry options with ages ranging from 30 days to 60 years, and a minimum ticket size starting at ₹30,000 annually, ₹15,500 half-yearly, ₹8,000 quarterly, and ₹3,000 monthly.

The plan features flexible maturity income payout options that include tax-free payouts for up to 40 years (up to a maximum age of 101), ensuring consistent income, even in retirement, for the long-term. It offers death benefits up to 160 times the annualised premium.

Sunishchit Laabh is ideal for retirement planning, children’s education, family protection or creating a long-term financial safety net. During the policy term, customers can alter the maturity income pay-out modes to monthly, quarterly, half-yearly, and yearly to suit their financial needs.

Speaking on the product, Casparus J.H. Kromhout, MD and CEO, Shriram Life Insurance, said, “Shriram Life Sunishchit Laabh highlights our dedication to empower families with financial stability and growth. In today’s uncertain world, this plan offers a unique combination of guaranteed returns and life insurance protection, ensuring our customers can achieve their long-term goals with confidence.”

“What makes this plan exceptional is its flexibility, allowing customers to customise maturity income payouts, life cover, and premium payments to suit their unique needs. With loyalty rewards and optional riders, Sunishchit Laabh is a comprehensive solution that adapts to the financial priorities of diverse customer segments. Aligned with Shriram Life Insurance’s mission, this plan brings peace of mind and financial empowerment to millions across India,” he added.

Take, for example, the case of a 35-year-old policyholder who invests ₹1,00,000 annually under the Life Plus and Income Pro option for 25 years, with a 10x Annualized Premium as Sum Assured, a policy term of 26 years, and a payout period of 40 years. The policyholder would receive the following benefits: ₹3,09,717 annually for 39 years after the policy matures, a Return of Premium of ₹25,00,000 in the 40th year, and a total benefit of ₹1,45,78,963, ensuring financial stability for decades.

In the unfortunate event of the policyholder's death during the policy term, the future premiums will be waived off, and the nominees or beneficiaries will receive the death sum assured of ₹10,00,000 in equal monthly installments starting from the end of the month of death until the end of the policy term. Additionally, they will also receive the ₹1,45,78,963 as scheduled income payouts after the policy maturity.

 

 

Key Highlights	Details*
Guaranteed High Returns**	Provides returns of up to 668% of Total Premium Paid (TPP), delivering significant financial security.
Flexible Life Cover Options	- Life Option: Lump sum payout for life cover. - Life Plus Option: In case of death, Death Sum Assured is paid as equal monthly income pay-outs with a waiver of future premiums. Additionally, nominees will receive the Maturity benefit as scheduled.
Customisable income variants	- Income Plus: Regular payouts enhanced with loyalty additions over the chosen income periods of 10 to 40 years. - Income Pro: Enhanced payouts for 10 to 40 years, with the return of total premiums as a lump sum at the end of the payout period.
Wide range of income period	Options ranging from 10 to 40 years, tailored to meet individual financial goals.
Loyalty additions	Boost maturity benefits throughout the chosen payout period with loyalty rewards of up to 46% of the annualised premium.
Additional Protection with Riders	Includes Accident Benefit, Family Income Benefit, Critical Illness Plus, and Extra Insurance Cover riders for enhanced security.

**Applicable for ages up to 10, policy term of 26 years, payout period of 40 years with Life and Income Pro Options. For ages up to 30, applicable returns will be around 600%.

*Terms and conditions apply. Benefits are subject to policy terms and conditions as outlined in the official brochure.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

About Shriram Life Insurance Company

Shriram Life Insurance Company offers term, endowment, ULIPs and annuities for the rural and urban middle-class at affordable premiums. While the ticket size for non-single individual premium policies is about ₹21,000, the average ticket size for individual policies including single premium stands at around ₹22,200. The company’s protection and long-term savings plans help it give families comprehensive life cover besides offering stable investment solutions for their key life goals. The company has an in-force policyholder base of over 12 lakh.

 

Yuvraj Singh’s Twiddles Redefines Guilt-Free Snacking with Premium Indulgence.

Mumbai, January 6th 2025: Love to snack but want to skip the guilt? Try Twiddles, co-created by cricket icon Yuvraj Singh, is redefining snacking with its range of nutritious yet indulgent offerings. Designed to address the growing demand for healthy, guilt-free snacks, Twiddles is more than just a brand—it’s a reflection of Yuvraj Singh’s commitment to promoting healthier lifestyles for kids & adults and anyone looking to pursue healthier eating choices. Twiddles is co-created by Alfinity Studios, a venture studio that partners with celebrities to create innovative consumer brands.

Twiddles products are crafted with premium ingredients like cashews, almonds, and roasted seeds to ensure high nutritional value without sacrificing flavor. Instead of using palm oil, Twiddles opts for healthier alternatives such as sunflower oil in its spreads and ghee in its bites. Natural sweeteners like jaggery, dates, figs, and honey further enhance the nutritional profile, ensuring every bite is packed with goodness.

“As an athlete, I’ve always valued balanced nutrition and healthy eating habits,” said Yuvraj Singh, Twiddles' co-founder and investor. “ “Twiddles was born out of my passion for mindful living and the desire to create snacks that are indulgent yet healthy. It’s about bridging the gap between taste and nutrition, making it easier for everyone to enjoy guilt-free indulgence, and by partnering with Alfinity Studios, I found a perfect ally for my efforts to promote healthy snacking. The ingredients and formulation used in our products are all top-class quality, and the effort taken to ensure that every bite tastes perfect is unmatched."

Twiddles offers delicious spreads and bites that are as nourishing as they are indulgent. Their spreads, made with over 50% nuts and seeds, include standout flavors such as Almond Silk, Walnut Brownie, and Orange Noir. Meanwhile, their naturally sweetened bites come in exciting varieties like Almond Crumble and Nuts & Dates. Among their signature offerings, India’s first walnut-based spread, Walnut Brownie Spread, and the delectable Nuts & Dates Bites have been customer favorites.

With the upcoming Peanut Butter launch, Twiddles aims to expand its lineup of wholesome snack options while staying true to its ethos of creating products that are both delicious and sustainable.

Speaking about Twiddles, Rishi Dewan, Co-founder of Alfinity Studios, said, “Twiddles combines indulgence with conscious choices. Partnering with Yuvraj Singh to bring this vision to life has been an incredible journey. The initial response to our products are very encouraging and motivating and we're constantly exploring untapped opportunities in the market, identifying white spaces where innovation can thrive, we aim to not only meet evolving consumer needs but also set new benchmarks in health and wellness. Our mission is to keep pushing boundaries, offering new  products that truly make a difference.”

Twiddles’ products are available on their website & major online platforms such as Amazon, Blinkit and will soon be available offline and across the globe. Stay tuned for the peanut butter launch and explore snacking that’s smarter, healthier, and completely guilt-free.

Instagram- https://www.instagram.com/twiddles.in/

Website- https://twiddles.in

STRCH Redefines Fitness Apparel with Graphene T-Shirts Launch at Tata Mumbai Marathon Expo 2025

Mumbai, 15th January 2025: The countdown to innovation begins as STRCH, India's leading active-wear brand, from the house of Gulabdas Group, a leader in the textile industry for over six decades, gears up to showcase its game-changing Graphene T-shirts at the Tata Mumbai Marathon Expo 2025, scheduled from 16th to 18th January 2025 at Kalina, Mumbai.

 

These revolutionary T-shirts, introduced under the sub-brand GRAFE STRCH, are the first in India to incorporate Graphene—a fibre renowned for being 100 times stronger than steel and the only fabric to win a Nobel Prize. Designed for durability, performance, and style specifically for the Indian body type, the Graphene T-shirts will redefine active-wear for  fitness enthusiasts.

 

Sharing their excitement on this launch, Prithvi Bhagat, visionary founder of STRCH, said, "At STRCH, we're always pushing the boundaries and are driven by our commitment to deliver top-grade products to our large customer base. Launching our unique Graphene T-shirts is a leap forward, offering a perfect balance of innovation and practicality. We are excited to invite everyone to experience this unique product first hand at the Tata Mumbai Marathon Expo 2025."

 

STRCH, located prominently at the expo, will also feature its full range of active-wear crafted from STRCH engineered Nylon and Spandex, offering odour-free comfort, exceptional fit, and premium quality tailored specifically for Indian body types. Visitors can experience STRCH's promise of international-grade apparel that rivals global brands like Lululemon and Gymshark while rooted in home-grown ingenuity.

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About STRCH:

India’s softest activewear brand set to redefine the way you experience fashion, fitness and comfort. STRCH is India’s first homegrown brand to introduce Graphene in its t-shirts. The brand is redefining activewear in India with a commitment to innovation, comfort, and style. We are proud to be India’s first and softest activewear brand. Our mission is to empower individuals with high-performance sportswear that seamlessly combines functionality with fashion, ensuring every stride, jump, and stretch feels effortless. STRCH leverages a legacy of excellence to deliver premium-quality activewear, crafted with precision and care. Our products are a testament to our belief that activewear should not only perform but also inspire. To deliver superior quality products made from innovative materials, such as our signature Nylon Spandex fabric.  

Transforming Diagnostics in India: 3rd Edition of National Diagnostics Forum & Awards 2025 Concludes in Mumbai

Mumbai, January 16, 2025 – Diagnostics, the cornerstone of effective healthcare, has emerged as a pivotal sector in India, contributing significantly to early detection, disease management, and better patient outcomes. As the country faces the dual challenge of a growing disease burden and evolving healthcare demands, the diagnostics industry has taken on the critical role of bridging gaps in accessibility, affordability, and innovation. Against this backdrop, the 3rd Edition of the National Diagnostics Forum & Awards 2025, organized by Voice of Healthcare (VOH), was successfully held at the Westin Goregaon, Mumbai, bringing together industry leaders, policymakers, and innovators to shape the future of diagnostics.

The event began with an inaugural session, during which Mr. Sanjay Jha, Secretary of Voice of Healthcare, delivered the opening address. In his remarks, he emphasized the significance of diagnostics in creating a robust healthcare ecosystem and highlighted the forum’s vision of fostering collaboration to address the industry’s evolving challenges."Diagnostics form the backbone of the majority of clinical decisions in medical practice, playing a crucial role in early detection, accurate diagnosis, and guiding effective treatment strategies. However, this vital aspect of healthcare is often underappreciated, with patients and even some doctors failing to recognize its significance. This oversight sometimes leads to reliance on non-accredited laboratories that lack the necessary infrastructure, standardization, and qualified MD pathologists. Such practices not only compromise the accuracy of diagnostic results but can also have a direct impact on patient outcomes, highlighting the urgent need for greater awareness and stricter adherence to quality standards in diagnostics."

 Dr. Naveen Nishchal, Founder of Voice of Healthcare, welcomed the attendees, emphasizing the need for partnerships to overcome barriers in diagnostic care “As we gather here today, let's recognize the power of diagnostics to transform lives and communities. Diagnostics is shaping the future of healthcare, and it's exciting to see the impact that innovations like AI and personalized medicine are having. Diagnostics is not just about testing and treatment – it's about empowering individuals and communities to take control of their health. Today, we celebrate the exceptional contributions of individuals and organizations who are advancing the field of diagnostics. As we look to the future, let's remember that diagnostics is the foundation upon which all progress is built. Together, we can unlock new possibilities for healthcare in India, push the boundaries of what's possible, and build a healthier, more equitable future for all Indians.” Dr. Daksha Shah, Chief Executive Officer of the Public Health Department, Municipal Corporation of Greater Mumbai, delivered a compelling special address focusing on the integration of diagnostics with public health strategies “As we navigate the future of healthcare, collaboration, innovation, and accessibility will be key. With technology, diagnostics, and policy working together, we can ensure health and well-being for all. We're committed to making healthcare accessible and affordable for every person in our community while prioritizing mental health effectiveness, improving infrastructure, and advancing technological innovation. Together, we can achieve universal health coverage and create a brighter future for all” Dr. Ravi Gaur, Founder of DRG Path Lab and Chairman of the Medical Advisory Committee at Oncquest Laboratories Ltd, presented the theme address, outlining the forum’s role in driving innovation and resilience in the sector. “ Today, we explore the transformative power of diagnostics, a giant force that bridges uncertainty and clarity, question and answer, and illness and hope. Better care begins with better diagnosis, and we're proud to be part of this journey, paving the way for a brighter future in healthcare, thanks to the great initiatives by Voice of Healthcare (VOH)”

Dr. Avinash Phadke, Founder- Dr. Avinash Phadke Labs; President & Mentor -Agilus Diagnostics, a veteran of the diagnostic industry graced the panel with his words of wisdom and his words of encouragement for the event and initiative  “Diagnostics are the backbone of the majority of clinical decisions made in medical practice. However, patients and doctors do not always recognize this and sometimes rely on Non-accredited laboratories which are not manned by qualified MD pathologists!”

The forum featured six insightful panel discussions that addressed key aspects of the industry:

The first plenary session, Leadership in Diagnostics: Building Resilient and Future-Ready Systems, delved into strategies for fostering innovation, adaptability, and leadership in the diagnostics sector. Eminent panelists such as Dr. Avinash Phadke, Vijay Kumar, and Puneet Gupta shared their expertise on overcoming challenges and building a sustainable future for diagnostics.

The second plenary session, Emerging Biomarkers: Unlocking New Frontiers in Early Diagnosis and Prognosis, highlighted the transformative potential of biomarkers in precision medicine. Experts like Dr. Sridhar Sivasubbu and Dr. Rajesh Bendre discussed advancements, clinical adoption challenges, and their applications in improving patient outcomes.

The third session, Tackling Antimicrobial Resistance: A Multistakeholder Approach to Emerging Infectious Diseases, focused on the growing threat of AMR. Renowned experts such as Dr. Subhash Hira and Dr. Kuldeep Singh Sachdeva explored the role of diagnostics in early detection and the integration of advanced tools to address AMR effectively.

In the fourth session, Digital Diagnostic Solutions: Transforming Pathology and Radiology, speakers including Rahil Shah and Dr. Kirti Chadha examined the impact of digital technologies such as artificial intelligence and advanced imaging, showcasing innovations that enhance diagnostic precision and efficiency.

The fifth plenary session, Pre-Analytical Challenges and Solutions in Diagnostics, provided valuable insights into minimizing errors in the pre-analytical phase through automation and technology. Panelists, including Dr. Reena Nakra and Ravi Tomar, shared best practices for ensuring accuracy in sample handling and transportation.

The day concluded with the sixth session, Future of Diagnostics: Investments, M&A, and Building Healthcare Innovation, where industry leaders such as Deepak Sahni and Rahul Agarwal discussed the financial trends driving growth and innovation in diagnostics. The session highlighted how investments and mergers & acquisitions are reshaping the sector to meet future healthcare demands.

The event culminated with the National Diagnostics Excellence Awards 2025, celebrating individuals and organizations that have made outstanding contributions to the field. The awards recognized trailblazers for their role in redefining standards of care and inspiring advancements in diagnostics across the nation.

The forum not only showcased innovative solutions and emerging trends but also served as a vital platform for collaboration and knowledge exchange, paving the way for a stronger, more inclusive diagnostics ecosystem in India.

For media inquiries, please contact:

Voice of Healthcare

Email: voices@voiceofhealthcare.org

New Hopeful Journey for Arthritis: Amrith Noni Artho Plus Successfully Completes Clinical Trial

Mumbai, Jan 16 ,2025: In a significant milestone for Ayurvedic medicine, Amrith Noni has successfully completed human clinical trials for its flagship product, Amrith Noni Artho Plus. Conducted in collaboration with Nalanda Clinserve under the stringent guidelines of CTRI-Reg India, the trial underscores the brand's commitment to providing high-quality, effective solutions to its customers.

Addressing a press conference in Mumbai, Dr. A.K. Srinivasamurthy, Managing Director of ValYou Products Ltd., emphasized the pressing need for innovative treatments for arthritis, a condition affecting over 210 million people in India—15% of the population. Arthritis, which includes more than 100 types such as Osteoarthritis, Rheumatoid Arthritis, and Gout, is more prevalent than cancer, AIDS, and diabetes. He noted, “Stress and unhealthy lifestyle changes have made arthritis a problem for the younger population as well. While there is no complete cure, we must focus on safer and more effective management strategies.”

For the past 15 years, Amrith Noni has been a trusted name in Ayurvedic medicine. The latest clinical trial, a double-blind and randomized study, validated the efficacy of Amrith Noni Artho Plus in managing conditions like osteoarthritis, rheumatoid arthritis, and gout.

Unique Formulation with Proven Results

Smt. Mangalambike, Managing Director of OmShree Marketing Solutions Pvt. Ltd., highlighted the advanced research and development behind the product. She stated, “Amrith Noni Artho Plus, developed in collaboration with experienced Ayurvedic doctors and scientists, has emerged as India’s best-selling product for joint pain management. Over 30 lakh satisfied customers have found relief from knee pain, back pain, and hip pain with its unique and effective formula.”

The brand’s dedication to rigorous scientific research has previously yielded success. Earlier, it conducted a clinical trial for Amrith Noni D Plus and completed cell line studies on cancer cells with its product Canci-Care.

Clinical Trial Highlights

Dr. K. Venkateshwaralu, Head of Clinical Research at Nalanda Clinserve, elaborated on the Varanasi-based human clinical trial. The study, involving 40 patients for each condition—Osteoarthritis, Rheumatoid Arthritis, and Gout—was conducted over six months. Patients were divided into active and placebo groups and assessed at two-month intervals.

Key findings include:

Osteoarthritis: Significant improvements in pain, mobility, blood calcium, magnesium levels, and bone mineral density compared to the placebo group.

Rheumatoid Arthritis: Marked reduction in C-reactive protein (CRP), rheumatoid factor (RA factor), and ESR, with improvements in serum immunoglobulin levels and antinuclear antibody (ANA) levels.

Gout: Patients experienced reduced pain and inflammation, improved quality of life, and well-functioning kidneys and liver without side effects.

Speaking at the press conference, Omsree Marketing Solutions Pvt Ltd CEO Narayan &  Ayurvedic experts Dr. Sandeep Benakal commended the breakthrough research.

Amrith Noni continues to set benchmarks in Ayurvedic healthcare by combining traditional wisdom with modern scientific validation.

Paperworld India and Corporate Gifts Show 2025: Empowering India's creative journey in Stationery and Gifting

Mumbai,14 January 2025: The edition of Paperworld India, co-located with the Corporate Gifts Show, is set to be held at the Bombay Exhibition Centre from 23 - 25 January 2025 in India's vibrant business hub Mumbai. The two events are the most anticipated platforms for exploring top-quality and trendsetting stationery for office, art and craft supplies, along with exciting corporate, seasonal and festival gifting as well as customised gifting solutions. The shows will allow visitors to witness attractive innovations, product as well as technological solutions from 340+ exhibitors. Several product-launches during the event across 17,000+ sqm.

 

This year, Paperworld India has seen growing participation from segments such as educational toys, paper and paper products including sustainable paper brands. Similarly, Corporate Gifts Show is experiencing growth in segments such as pharma packaging & gifting, customised gifting brands and bags & apparels. Stationery, paper and paper products and corporate gifting segment, are a few amongst the most dynamic industries in India: Given its creative potential to continuously develop new and attractive products and the advantage of customisation, drive the demand.

 

The global stationery and supplies market are about USD 145.21 billion in 2024, and is expected to reach USD 178.63 billion by 2029, growing at a CAGR of 4.23%, according to Mordor Intelligence. The rise of e-commerce has led to a boom in personalised gifting in India. According to Bonafide Research, India's personalised gift market is projected to add USD 540 million by 2029, reflecting a strong culture for custom gifting. There is a renewed focus on eco-friendly products and sustainability. According to Indian Retailers Association, 68% of urban consumers prefer eco-friendly gifts.

 

Paperworld India will be presenting solutions from creative materials, paper products and green stationery to school, stationery and office supplies, from digital learning and teaching aids to classroom furnishings. Visitors may look forward to meeting publishers and associations, and many more. The co-located expo - Corporate Gifts Show will present customised and premium gifting products from brands like Kimirica, Loyka, Naseem Perfumes, Sapphire Chocolates and more, as well as various brands in advertising and promotional gifts, seasonal and festive gifting, health and wellness gifts, home decor and textile gifting, apparels and accessories, arts and crafts products, bags and luggage, confectionery and many more.

 

Knowledge Sessions

 

Day 1: Times NIE Principal’s Seminar:

A unique platform to connect educators with innovative tools for dynamic classrooms.

 Day 2: Beyond the Box

A dedicated stage that delves into the evolving dynamics of gifting in India through thoughtfully curated knowledge sessions.

 Day 3: Grand Brush-Off

A live art event where creativity meets inspiration, offering fresh perspectives for visitors.

 

Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holdings Ltd, remarked with enthusiasm: “The upcoming edition of Paperworld India, co-located with the Corporate Gifts Show, will spotlight the latest trends shaping the industry. Both the show segments are very dynamic and this year the exhibitors will present product trends emerging in their industries. Besides, I am also glad to share that we have brands that are offering sustainable solutions. We are thrilled to present this platform at the start of the year that offers a comprehensive array of innovative solutions for the gifting, office, and school supply needs.”

 

Some notable brands participating in the Paperworld India include Elkos Pens Limited, Flair Writing Industries, Hindustan Pencils, Indeutsch Industries, Kanin Industries, KGOC Global LLP (Kangaro), Linc Limited, Luxor Writing Instrument, Rishabh Industries (Shapes), and Sahitya Bhawan Publications. Additionally, the Corporate Gifts Show will feature Brownwall Ruchoks, Hawkins, Idmaa Ziri, Medicca Press Ltd, Mobitech Industries, Ski Plastoware, Swiss Military, TRRUU Global Brands, UMA Impact, and Welspun. The Corporate Gift Association of India (CGAI) will be supporting corporate gifts show.

Globalsports Announces the Indian Open and Global Sports Pro and Challenger League 2025- Asia’s largest pickleball tournament

Meet The Stellar Lineup Of Teams

Mumbai, January 16, 2025: Globalsports, India’s leading sports management firm and the driving force behind pickleball's rapid rise in the country, hosted a grand press conference to announce the Indian Open League 2025 and Global Sports Pro and Challenger League – Asia’s largest pickleball tournament. This highly anticipated event unveiled the 10 city-based teams and their illustrious owners amidst a gathering of renowned personalities from the worlds of sports, business, and entertainment.

The press conference was graced by eminent figures including filmmaker Karan Johar, who serves as the brand ambassador of the league; Hemal Jain, Founder of Global Sports Pickleball; Bollywood’s acclaimed writer, director, and producer Shashank Khaitan, the co-founder of the league; and Yuvraj Ruia, a professional pickleball player and scion of Essar Industries. 

The Brand ambassador Karan Johar spoke passionately about his association with the league, stating, “Pickleball is a game of inclusion, fun, and passion. Being a part of this revolutionary moment is an honor, and I am thrilled to contribute to bringing this incredible sport to the forefront.”

Team Announcements

The spotlight of the event was the announcement of the 10 teams representing cities across India. Each team comes with prominent stakeholders who bring vision and passion to the league. The teams and their owners include:

From Mumbai - The Mumbai Chhatrapati Warriors - Ms. Janhvi Kapoor. Representing the Franchise, Mr. Josh Majumdar 

2. From Ahmedabad - The Ahmedabad Olympians - Mr. Anmol Patel and Mr. Aditya Gandhi.

3. From Bengaluru - The Bengaluru Blazers - Ms. Amrita Deora. 

4. From Chennai - The Chennai Cool Cats - Mr. Anshuman Ruia, Mrs Radhika Ruia and Yudi Ruia. 

5. From Delhi - The Delhi Snipers - Mr. Jai Gandhi, Mr Krish and Karyna Bajaj, 

6. From Goa - The Goa Gladiators - Mr. Samrat Javeri, Atul Rawat, Rajesh Advani, Sachin Bhansali. 

7. From Hyderabad- The Hyderabad Vikings - Mr. Akshay Reddy. 

8. From Jaipur - The Jaipur Jawans - Me. Luv Ranjan and Mr. Anubhav Singh Bassi. 

9. From Kolkatta - The Kolkatta Kings - Mr. Varun Vora and Mr. Rohan Khemka.

 10. From Nashik - The Nashik Ninjas - Mrs. Karishma Thakker.

The excitement was palpable as each team and its dynamic leadership were introduced. These teams will compete for a prize pool of $125,000, underscoring the tournament's significance as a transformative event in Indian sports.

A Vision for Pickleball in India

Hemal Jain, founder of Globalsports, shared the vision for the league, saying, “Our goal is to elevate pickleball to unprecedented heights in India and beyond. This league is a celebration of talent, unity, and the incredible growth of the sport in our country.”

Shashank Khaitan, co-founder of the Indian Open League, added, “The Indian Open League is not just a competition—it’s a movement to inspire young talent and create a platform for pickleball to flourish as a mainstream sport in India.”

Scheduled to be held from February 3rd to 9th, 2025, in Mumbai, the Indian Open League and Global Sports Pro and Challenger League at Nesco, Goregaon will feature over 1,800 players competing across various categories on more than 25 courts. With participants hailing from over 15 cities, this prestigious event will include both pro and amateur leagues, offering a platform for emerging talents and seasoned professionals alike. A prize pool of $125,000 further cements the tournament's status as a game-changer in Asia's sports scene.

Under the leadership of Hemal Jain and co-founders Niraj Jain, Divyesh Jain, and Suresh Bhansali, Globalsports has been pivotal in cultivating a thriving pickleball ecosystem in India. The addition of Bollywood luminaries Shashank Khaitan and Yuvraj Ruia and  Karan Johar adds a unique blend of entertainment and sportsmanship to the league.

About Us: Global Sports is India’s premier organization driving the meteoric rise of pickleball. Founded in 2021, we have built a robust 360-degree ecosystem encompassing courts, equipment, coaching, and high-profile tournaments. Our flagship events, including the Indian Open and Monsoon Pickleball Championships, have redefined the sport, attracting global talent and celebrities alike. With over 40 courts in Mumbai, plans for national and international expansion, and a commitment to fostering community engagement, Global Sports is setting the gold standard for pickleball, transforming it into a lifestyle and cultural phenomenon.

Innova Captab Limited Announces Commercialization of its Kathua, Jammu Facility

Innova Captab Limited, a leading integrated pharmaceutical company, is proud to announce the commencement of commercial production at its state-of-the-art manufacturing facility in Kathua, Jammu. 

The facility comprises four dedicated manufacturing blocks including General, Cephalosporin, Penicillin and Penum with a capability to manufacture a diverse range of products in oral solid dosages, dry powder injectables, dry syrup, BFS, large volume parenterals and respiratory respule products.

With this expansion, the company, at a consolidated level, have total five manufacturing facilities with nine independent manufacturing blocks. 

Commenting on the recent development, Mr. Vinay Lohariwala, Managing Director – Innova Captab Limited said “We are thrilled to announce the launch of commercial operations at our new Kathua, Jammu facility. This marks a significant milestone in our growth journey, enhancing both our production capacity and product basket. This will also enhance our ability to meet the evolving needs of our customers. This expansion is a strategic step in line with our long-term vision to strengthen our market position and fuel sustainable growth.”

The facility has been established with a total capital outlay of more than ₹ 450 crores and with the start of commercial production, the Company is poised to benefit from the Central Government's 'New Central Sector Scheme’, for Capital Interest Subvention of 6% per annum and GST-linked incentive of 300% of investment made in plant and machinery in 10 years.

Royal Stag BoomBox – The Experiential Music Festival Returns With Its 3rd Edition

Following the resounding success of the previous two editions, Seagram’s Royal Stag brings back the experiential music festival, Royal Stag BoomBox that celebrates the coming together of diverse genres of music – Bollywood and Hip-hop. Creating new beats and an original soundscape, this year’s line-up includes eminent artists - Armaan Malik, Amit Trivedi, Neeti Mohan, Nikhita Gandhi, Raftaar, Ikka and DJ Yogii.

 

Mumbai, 14th January 2025: Seagram’s Royal Stag BoomBox returns for its third edition, blending Bollywood's iconic melodies with contemporary hip-hop beats. With this season being produced by Mirchi, the immersive music festival showcased its upcoming lineup at an exclusive media preview in Mumbai on January 14th, 2025. This unique cultural fusion continues to redefine the intersection of traditional and modern Indian music, embodying the brand's 'Living it Large' philosophy.

Music has been a key consumer engagement pillar for the brand. Royal Stag BoomBox audaciously brings together Bollywood's timeless melodies with hip-hop's raw energy, creating the original sound of today’s generation, Generation Large. The festival’s unique format creates a distinct sound that resonates with today’s youth – a tribe that makes rather than follows trends. 

The festival will tour across four major youth centers – Hyderabad, Mumbai, Gurugram and Guwahati – featuring headline musical acts alongside cutting-edge interactive experiences. The previous 2 editions drew close to 1 Lac attendees across cities and generated 200 Mn+ views across digital platforms. Attendees can engage with art installations, AR/VR technology as well as AI-powered personalization. In addition to this, there will be performances by celebrated local artists. 

This year, the platform has also tied up with Ampverse DMI Pulse, the cutting-edge marketing agency who will bring in the gaming experience for the 1st time to Seagram’s Royal Stag BoomBox. Leveraging their expertise in identifying youth trends and the intersection of gaming and entertainment, a lineup of top gaming influencers has been curated, who resonate with audiences in each city. These Influencers will take part in an exhilarating EAFC 24 gaming showdown, bringing high-energy face-offs to Hyderabad, Mumbai and Gurugram. The event will feature showdowns, intense gameplay, lively banter, and real-time crowd interactions, creating an immersive experience that seamlessly blends gaming, music, and live entertainment.

Complementing the live events, the property will also produce a series of in-studio collaborations, creating original tracks that blend melodic and hip-hop elements, to be released as singles with accompanying videos across digital platforms.

Kartik Mohindra, Chief Marketing Officer and Head of Global Business Development at Pernod Ricard India said, “The universal language of music, especially in live experiences, has this remarkable power to unite people and create moments of pure magic. Royal Stag continues to celebrate music as its key youth passion pillar. Now, as we unveil the third edition of Royal Stag BoomBox, the platform is set to elevate the experience with an exciting new soundscape, blending the melodies of Bollywood with the pulsating beats of Hip-Hop, along with art and cultural experiences, truly exemplifying the brand philosophy of Living It Large." 

Speaking about the third edition of Royal Stag BoomBox, Ajay Gupte, CEO-South Asia, Wavemaker said, “Royal Stag has always championed music as a core passion point for today's youth. In this 3rd edition of Royal Stag Boombox, we are amplifying our 'Live It Large' philosophy. The overwhelming success of previous iterations proved we are tapping into something truly special. Expect an even more dynamic experience, a truly electrifying fusion of Bollywood's emotive melodies and the raw energy of hip-hop. Get ready for a power-packed lineup that will redefine music festivals."

Yatish Mehrishi, CEO of ENIL said “Royal Stag BoomBox is all about bringing people together through the magic of music—it’s where innovation meets culture, and tradition blends seamlessly with modern vibes. At ENIL, we’re excited to collaborate on something so special that celebrates diversity and creates unforgettable moments. This edition is a step forward in raising the bar, delivering energy, joy, and memories that music lovers across the country will treasure for a lifetime.”

Charlie Baillie, CEO and Co-Founder, Ampverse Group said, “We’re excited to partner with Seagram’s Royal Stag BoomBox for its third edition, bringing gaming into the heart of this amazing cultural celebration. Gaming is such a big part of how today’s youth connect and express themselves, and with insights from PULSE, we’ve seen just how much gaming, music, and entertainment overlap in shaping youth culture. This collaboration lets us create something truly special, a gaming showdown that combines intense gameplay, fun banter, and real crowd energy. At Ampverse DMI Pulse, we’re proud to help reimagine live events and be part of a platform that speaks directly to Generation Large.”

Music director and singer Amit Trivedi shared, “Royal Stag BoomBox is a beautiful celebration of music – raw, authentic, and straight from the heart. For me, it’s about sharing stories through melodies and connecting with people on a deeper level. I feel truly grateful to be a part of this platform and can’t wait to create some memorable moments together with the audience.

Singer-songwriter Armaan Malik said, "Music has always been my way of connecting with people, no matter where they’re from and what language they speak. Performing for Royal Stag BoomBox across the country last year was an unforgettable experience - the energy from the crowds in every city was truly electric. I got to meet amazing people, experience different cultures, and see firsthand how music brings everyone together. I can’t wait to create even more magical moments with audiences this time around as I perform in multiple cities across India."

Singer Neeti Mohan shared, “Music has always been a universal language that connects people together. This platform is a fantastic space for artists to not just perform but also connect deeply with fans. I’m looking forward to creating an evening full of soulful melodies, dance-worthy beats, and unforgettable memories!”

Singer Nikhita Gandhi added, “Personally for me, Royal Stag BoomBox has always been about experimenting and breaking boundaries through music. Whether it’s fusing genres or delivering an electrifying live performance, this platform allows us to push creative limits. I’m thrilled to be part of this year’s lineup and share my journey through music with such an incredible audience.”

Eminent Hip-Hop artist Raftaar shared, “Royal Stag BoomBox is where the beats hit hard, and the vibes are always on point. For me, it’s about more than just rapping – it’s about taking the crowd on an energetic and emotional ride. I’m bringing my A-game this year and can’t wait to set the stage ablaze with high-octane music and raw energy!”

Artist Ikka expressed, "What makes Royal Stag Boom Box special is how it lets every artist showcase their unique sound and vibe. I’m excited to bring my signature desi hip-hop style to the stage and create a musical experience that resonates with the crowd. It’s going to be all about real stories, killer beats, and unforgettable moments!”

DJ Yogii said, "Royal Stag Boom Box is all about making the crowd move and feel alive through music. As a DJ, my goal is to blend beats and genres to create an electrifying atmosphere. I’m stoked to bring my high-energy set this year and turn the event into one big, unforgettable party!”

Gaming YouTuber ShreeMan LegenD expressed, “As a gamer and creator, I am very excited to collaborate with Ampverse DMI Pulse for this incredible opportunity and be a part of Royal Stag BoomBox. The live gaming face-offs at Royal Stag BoomBox add a thrilling dimension to the experience, and I can't wait to bring the gaming community's energy to the stage. It's initiatives like these that showcase the future of youth-focused entertainment."

ABOUT ROYAL STAG BOOMBOX

For many years, music has been a key consumer engagement pillar for the brand. Today, the youth tilts towards exploring exciting new forms of music. Contemporary genres such as hip-hop are becoming increasingly popular among the youth of the country, while Bollywood melodies remain integral to their cultural milieu. Royal Stag BoomBox intends to stir the imagination of this generation, blending music they have inherited, Bollywood scores, with the genre that speaks to them, Hip Hop. This mix will have the swag and emotional heft of Hindi cinema’s best compositions and the throbbing vibe and vigor of hip-hop.

Link: www.royalstagfan.com   

ABOUT ROYAL STAG:

Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, daring, confident, progressive, and inspiring individuals who embody self-belief. The brand has been inspiring the youth of India through its communication around the philosophy of “It’s Our Life. We Live It Large.”

ABOUT PERNOD RICARD INDIA

Pernod Ricard India (P) Ltd. is a fully owned subsidiary of Pernod Ricard SA and is a fast-growing multinational alcohol beverage company delivering quality products to its consumers across the country. With leading brands in each category, Pernod Ricard holds one of the most dynamic and premium portfolios in the industry led by Seagram’s whiskies such as Royal Stag, Royal Stag Barrel Select, Blenders Pride, Blenders Pride Reserve Collection, Imperial Blue, 100 Pipers and a wide range of International premium brands that include Chivas Regal, Ballantine’s, The Glenlivet, Royal Salute and Jameson Irish whiskey. Some of the eminent brands in white spirits category include ABSOLUT vodka, Jacob’s Creek and Campo Viejo wines, Martell cognac, Beefeater and Monkey 47 gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagne. Pernod Ricard India is recognized as an industry leader with various recognitions and achievements that help the company deliver quality products to consumers. Seagram’s whiskies are exported to 28+ countries across the world. Pernod Ricard India is a socially responsible organization with a strong belief to strengthen corporate citizen by addressing social, economic and environmental sustainability in all key states.