Monday, October 26, 2020

Informa Markets in India Demonstrates Best Practices & Safety Protocols; Restarts Physical format of Trade Exhibitions with AllSecure


Informa Markets

Mumbai, 26th October 2020: Taking the responsibility to kick-start trade exhibitions, Informa Markets in India has announced six physical B2B events in December, supported with ‘AllSecure’ – a re-start safety standard which will safeguard the Health & Safety of stakeholders, in line with the government’s guidelines to ensure a smooth, secured experience for exhibitors and visitors. The announcement was made soon after the Ministry of Home Affairs (MHA), Government of India allowed B2B events to re-start via a detailed SOP. With this development, the Government has also directly recognized B2B marketplaces for providing ‘major stimulus for industrial and commercial development’.  


To conduct physical trade exhibitions amidst the new normal, Informa Markets in India created the ‘AllSecure’ safety standard.  A detailed set of enhanced measures, AllSecure provides attendees the reassurance and confidence that they are participating in a safe and controlled environment. These international protocols are based on the broader principles of Physical Distancing, Protect & Detect, Cleaning & Hygiene and detailed Communications on these principles. 


Commenting on this occasion, Mr. Yogesh Mudras, Managing Director, Informa Markets in India, said, “Our heartfelt thanks to the Government of India and especially the Ministry of Home Affairs and Ministry of Commerce for their timely decision on reopening of B2B Events & Exhibitions. On behalf of the B2B events industry, we are delighted to kick-start the proceedings with physical shows scheduled in the last month of 2020 with complete adherence to the government’s SOPs, as well as Informa’s ‘AllSecure’ health and safety standards.” 


He added: “The shows will help in recalibrating the industry at a tipping point where a further gap for organising trade exhibitions would have set the industry back by a huge margin. As catalysts to the economy, restarting trade exhibitions will be a step towards Atmanirbharta (self-reliance) as envisaged by the Government for the nation. The New Normal 2020 has enabled us to leverage the exciting possibilities of digital events, while staying connected to our stakeholders, and we delivered over 85 of them during the lockdown phase. Looking ahead, we seek to provide turnkey hybrid engagements, combining the best of physical and virtual platforms. These will enable us to offer efficient, impressive and state-of-the-art solutions for our stakeholder’s evolving requirements. We look forward to welcoming them at our array of physical trade exhibitions.”  


The physical trade shows, dates, and the sector they cater to include:     


  • 8th Annual InnoPack F&B 2020 Confex: 4th December, New Delhi (Food & Beverages Packaging) 
  • Fi India & Hi: 8-10th December, New Delhi (Food and Health ingredients) 
  • ProPak India: 8-10th December, New Delhi (Processing & Packaging) 
  • Renewable Energy India Expo: 10-12th Dec, Greater Noida (Renewable & Green Energy) 
  • Delhi Jewellery & Gem Fair: 12-14th Dec, New Delhi (Gem & Jewellery)  
  • Hyderabad Jewellery Pearl & Gem Fair: 18-20th Dec, Hyderabad (Gem & Jewellery)  


About Informa Markets and our business in India  

Informa Markets is owned by Informa PLC, a leading B2B information services group and the largest B2B Events organiser in the world.  Informa Markets in India (formerly UBM India) is India's leading exhibition organizer, dedicated to help specialist markets and customer communities, domestically and around the world to trade, innovate and grow through exhibitions, digital content & services, and conferences & seminars. Every year, we host over 25 large scale exhibitions, 40 conferences, along with industry awards and trainings across the country; thereby enabling trade across multiple industry verticals. In India, Informa Markets has offices across Mumbai, New Delhi, Bangalore and Chennai. For further details, please visit –

Sterlite Power Selected as 2020 S&P Global Platts Global Energy Awards Finalist in three categories

New Delhi, 26 October 2020: Sterlite Power, a leading global power transmission player, has been named a finalist in the S&P Global Platts Global Energy Awards. The 2020 finalistschosen from some 300 nominated entries from over three dozen countries, were announced by program host S&P Global Platts, the leading independent provider of information and benchmark prices for the commodities and energy markets.

Sterlite Power has been selected as finalist for Chief Trailblazer of the Year, Construction Project of the Year and Emerging Technology of the Year Awards in the S&P Global Platts Global Energy Awards 2020.  Established in 1999 and often described as “the Oscars” of the energy industry, the S&P Global Platts Global Energy Awards highlight achievement in in 21 categories spanning the entire energy complex.


Sterlite Power’s Gurgaon Palwal Transmission project in Haryana has been shortlisted in the Construction Project of the Year category. This project sports a game changing innovation in the form of India’s first vertical GIS substation while playing an important role in bringing reliable power to 3 million people in the state. In the Emerging Technology of the Year category, our robotics technology, Skyrob™ has been selected for safe and efficient installation of Optical Ground Wire (OPGW) on high voltage power transmission lines under energized conditions. And Mr. Pratik Agarwal, Managing Director of Sterlite Power has been named amongst the finalists in the Chief Trailblazer of the Year category.


“The Global Energy Awards, nominations and finalists continue to reflect the evolution of the industry, highlighting technology innovations, as well as accelerated focus on energy transition to a lower-carbon environment,” said Martin Fraenkel, president, S&P Global Platts. “Innovation, resolve and transformation were characteristic throughout this year’s applications and each of the finalists and nominees are to be congratulated for their accomplishments.”


Winners will be selected from each corresponding group of finalists by the Global Energy Awards’ independent panel of judges and announced at the live-streamed Global Energy Awards Virtual Gala on December 10th.


To view the full list of Awards categories and list of finalists for the 2020 S&P Global Platts Global Energy Awards visit:


About Sterlite Power

Sterlite Power is a leading global developer of power transmission infrastructure with projects of over 13,700 circuit kms and 26,100 MVA in India and Brazil. With an industry-leading portfolio of power conductors, EHV cables and OPGW, Sterlite Power also offers solutions for upgrading, uprating and strengthening existing networks. The Company has set new benchmarks in the industry by use of cutting-edge technologies and innovative financing. Sterlite Power is the sponsor of IndiGrid, India’s first power sector Infrastructure Investment Trust (“InvIT”), listed on the BSE and NSE. Sterlite Power has been recognised amongst The Economic Times Best Brands 2020 and is a recipient of prestigious global awards from S&P Global Platts and International Project Management Association (IPMA).


About S&P Global Platts

S&P Global Platts is the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to Platts’ expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping. S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for companies, governments and individuals to make decisions with confidence. For more information, visit

Saturday, October 24, 2020

ITC launches Jelimals Immunoz, Jellies fortified with 2 key nutrients, Vitamin C & Zinc that help support immune system amongst children


Serving of 2 jellies per day will ensure kids get 50% RDA of Vitamin C & 15% RDA of Zinc

National, 24 October 2020: Jelimals, ITC’s confectionery brand in the Jelly segment, has shifted its portfolio offerings to Jelimals Immunoz - jellies fortified with 2 key nutrients Vitamin C & Zinc that help support the immune system amongst children The brand enjoys a loyal following amongst kids and at the onset of the pandemic, had also created a unique, child-friendly awareness song ‘Do the 5’ on how kids can prevent the spread of Covid-19, based on the guidelines recommended by WHO. The product’s launch comes as a natural progression to further enable support towards children’s welfare in the present context.

The children’s confectionery category including candies, toffees, eclairs, jellies and lollipops had witnessed rapid growth during pre-pandemic times. However, jellies & lollipops are the most consumed formats among children and is pegged at Rs 1,000 crore. This segment is driven by colors & interesting shapes which Jelly as a format is perfectly amenable to deliver. The pandemic-led, unprecedented rise in demand for immunity supporting products paved way for the need to safeguard children through the category. ITC’s team of scientists at LSTC have been working on various health & nutrition areas for nearly a decade with Immunity emerging as a key focus area.

In addition, Jelimals further commissioned an empirical study, undertaken by InfoLeap Market Research & Consultancy LLC to understand kids’ perspective on the new normal world. Data gathered from 364 children, aged 8-12 years across Mumbai, Delhi, Bangalore and Kolkata revealed that 94% children miss 'Going to school' and 95% miss 'Meeting friends' in person, making immunity support an ‘uncompromising imperative’ in the new normal world. If given a ‘Superpower’ 74% children would utilize it to ‘Save People (56%) & Find Cure (18%)’ from Covid-19 with concern for parents & family (38%) being foremost for the children. This followed by saving humanity including doctors, soldiers, friends, animals and testing individuals for the virus.

Commenting on the launch, Mr. Anuj Rustagi, COO – Chocolate, Coffee, Confectionery & New Category Development - Foods, ITC Ltd, said, “It is our endeavour as a kid’s focussed brand to support the health of kids with our products by giving them a daily dose of vitamin C & Zinc. And we are doing this in a “Jelimals’ way” – making this fun and engaging for both parents and kids much like our “Do the 5” video. Furthermore, we are shifting the entire Jelimals’ jelly bears range to Jelimals Immunoz and keeping consumer price points same across the offerings. We hope this move will make a small but meaningful difference in protecting our kids”.

Jelimals Immunoz will be available in 2 SKUs, 30 gms and 108 gms at respective price points of Rs 10 & Rs 50.

The packs will come loaded with benefits of fun fruit flavours, exciting toys, double layer packaging while the Rs 50 pack also comes with a zip lock pack. The product will be available pan-India across retail outlets, modern trade and e-commerce platforms.

Thursday, October 22, 2020

अमेरिकेच्या टेस्ला कंपनीसाठी महाराष्ट्राचा लाल गालिचा

मुंबई, दि. 23 पर्यावरण पूरक इलेक्ट्रीक वाहन निर्मिती क्षेत्रातील अमेरिकेतील आघाडीची टेस्ला कंपनीने महाराष्ट्रात प्रकल्प सुरू करावा, यासाठी महाविकास आघाडी सरकारने प्रयत्न सुरू केले असून याच अनुषंगाने कंपनीच्या प्रतिनिधींसोबत उद्योगमंत्री सुभाष देसाई, पर्यटन तसेच पर्यावरण मंत्री आदित्य ठाकरे यांनी वेबिनारदवारे चर्चा केली.

राज्य शासनाने 2019 मध्ये नवीन औदयोगिक धोरण केले असून यामध्ये इलेक्ट्रिक वाहन निर्मिती क्षेत्राला प्रोत्साहन देण्याचे निश्चित केले आहे. त्यामुळे येत्या काळात इलेक्ट्रिक वाहननिर्मिती कंपन्यांना उत्पादनासाठी महाराष्ट्रात मोठी संधी आहे. याच अनुषंगाने टेस्ला कंपनीने महाराष्ट्रात आपला प्रकल्प सुरू करावा, असे राज्य शासनाच्यावतीने उद्योगमंत्री आणि पर्यावरण मंत्र्यांनी यावेळी सांगितले. टेस्ला कंपनीला प्रकल्प सुरू करण्यासाठी विशेष सुविधांसह प्रोत्साहनपर सवलत दिल्या जातील, असे यावेळी स्पष्ट करण्यात आले..

टेस्ला कंपनीने वाहन निर्मिती प्रकल्प व संशोधन आणि विकास (आर अँड डी) केद्र राज्यात सुरू करावे, त्यांना आवश्यक त्या पायाभूत सुविधा राज्य शासन पुरविल, अशी ग्वाही उद्योगमंत्री सुभाष देसाई यांनी यावेळी दिली.

प्रदूषण कमी करण्यासाठी पर्यावरण पूरक वाहन निर्मितीला चालना देण्याचे राज्य शासनचा मानस आहे. त्यादृष्टीने राज्य शासनाने काही धोरणं निश्चित केल आहे येत्या काळात इलेक्ट्रीक वाहनांमुळे प्रदूषण कमी होण्यास मदत होईल. विशेषतः मुंबईत इलेक्ट्रिक वाहनांचा अधिक वापर झाल्यास ते पर्यावरणाच्या दृष्टीने उपयुक्त ठरेल, असे आदित्य ठाकरे यांनी म्हटले.

दरम्यान, टेस्ला कंपनीच्यावतीने रोहन पटेल( ग्लोबल डायरेक्टर, टेस्ला), डॉ. सचिन सेठ हे चर्चेत सहभागी झाले होते. टेस्लासाठी महाराष्ट्रात मोठी बाजारपेठ असल्याचा विश्वास त्यांनी व्यक्त केला. यावेळी नगर विकास विभागाचे प्रधान सचिव भूषण गगराणी, उद्योग विभागाचे प्रधान सचिव

वेणुगोपाल रेड्डी, एमआयडीसीचे मुख्य कार्यकारी अधिकारी पी. अन्बलगन, उद्योग विभागाचे

विकास आयुक्त हर्षदीप कांबळे आदी उपस्थित होते.

Jumboking offers 30% off to IPL fans on Swiggy and Zomato

Jumboking, India’s largest homegrown vegetarian burger brand has announced a 30% off on its range with delivery partners Swiggy and Zomato through the IPL season. 

The offer will be on till 10th November, the last day of the IPL.

The match day special combos comprise their range of vegetarian burgers such as Tangy Mexican, Corn Palak, Nachos , Cheese Grilled, Big Crunch, Paneer and Crispy Veg, combined with mouthwatering cheese and peri peri fries.

Order now to make your match viewing experience even more flavourful!

More on:

About Jumboking: Jumboking is a chain of Quick Service Restaurants, with outlets in Mumbai, Thane & Pune. The company leverages technology to propel its customer facing and internal control systems, and has delivery tie ups with Swiggy, Uber Eats and Zomato to service out -of-store orders.

Social Media: 

Facebook -


Key words:  Jumboking India, Indian burgers, French fries, Coke, Vegetarian burgers, Indian fast food industry, make in India, vegetarianism, ethnic foods, vegetarian snacking, quick service restaurants, QSR brand.

Parle Agro launches a revolutionary new addition to its fruit plus fizz portfolio – ‘B-Fizz’

~A new malt flavoured fruit juice based drink set to provide a new drinking experience of consumers~

~Superstars Priyanka Chopra Jonas and Jr. NTR roped in as brand ambassadors~

~High-decibel marketing campaigns initiated across all media touch points to maximize reach and awareness~


National, October 22, 2020: Parle Agro, the largest Indian beverage company is all set to disrupt the beverage category in India yet again with its all new drink, B-Fizz. This unique and refreshing malt flavoured carbonated drink with apple juice, is set to revolutionize the taste experience of consumers across all age groups. B-Fizz is an exciting new addition to the fruit plus fizz based product portfolio from Parle Agro, who pioneered this category with Appy Fizz. The aggressive marketing, bold packaging and attractive price point is set to create much waves in the Carbonated Soft Drink (CSD) category. The brand has roped in mega-star, Priyanka Chopra Jonas as the national brand ambassador to maximize reach and awareness of the new launch while Jr. NTR has been roped in as the brand ambassador for Southern India.


Positioned as a drink For the BoldB-Fizz presents a unique, bold and invigorating taste profile. The malt flavour mirrors a strong taste of beer while the sweet tinge of apple juice appeals to the palette of all age groups. B-Fizz also stands out as a healthier alternative to synthetic fizzy drinks available in the market. Additionally, the strong and distinctive red colored packaging resonates the boldness of this light and refreshing drink that is ready for consumption at any time of the day or night.


With marketing investments of INR 40 crores, Parle Agro is looking to build tremendous buzz for B-Fizz through a high-decibel marketing campaign. It begins with two new TVCs, one featuring megastar Priyanka Chopra for national media and the other featuring Jr. NTR exclusively for southern markets. The TVC campaign will be supported by impactful and innovative print, mobile and digital activations. B-Fizz will also be the sponsor for select marquee television properties. The campaign will also be aggressively promoted across IPL on Hotstar and YouTube.  To drive excitement and demand, the brand has undertaken large scale sampling of the product through various direct to consumer delivery apps. Parle Agro has even deployed OOH for higher impact across 96 cities as of now.


Commenting on the launch, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “Parle Agro is always at the forefront of elevating experiences for its consumers. We love to push boundaries and constantly strive to introduce consumers to taste and experiences that increase excitement and B-Fizz does just that. Subsequently, we have been extremely particular about our Rs. 10 price point that’s unmatched in the market. This dominance will not only help scale up our robust distribution efforts post the lockdown, but also ensure B-Fizz is accessible to a larger audience. Our soft launch has already received positive feedback and we are extremely eager to create maximum impact with B-Fizz across markets.” 



B-Fizz is unbelievably priced at Rs. 10 for 160 ml SKU. Despite the unique offering and high-quality packaging, Parle Agro has been significantly rigid about its effective pricing. The power of Rs. 10 has successfully driven massive distribution expansion for the company and has become the fastest-growing SKU for Parle Agro. This Rs. 10 price point also makes B-Fizz the only malt flavoured fizzy beverage brand in the market available at this incredible value.  


Parle Agro currently dominates the fruit plus fizz drink category with Appy Fizz with an approximate 99% market share. Appy Fizz is one of the most admired beverages and is today, one of the fastest growing carbonated drinks in India creating a substantial dent in the CSD market. With its new fruit plus fizz offering, B-Fizz, Parle Agro aims to grab a larger market share in the overall CSD category to become the No. 1 beverage company in the country.  


With Priyanka Chopra on board, the Company is confident her association will further cement the brand’s narrative. Commenting on the association Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “We are thrilled to have Priyanka Chopra Jonas as the face for B-Fizz. Priyanka fits extremely well with our new product as her bold, distinct and vivacious characteristics represent the core qualities of our brand—bold, edgy and unique. We hope to build on Priyanka’s tremendous fan following and popularity across the globe to achieve our goal to become a leading beverage in the CSD category.”


Speaking about B-Fizz, global icon, Priyanka Chopra Jonas, said, “I’ve had a long association with Parle Agro and I’m excited to be a part of the launch of their new beverage, B-Fizz.  The campaign is bold, edgy and fun and I had an amazing time collaborating with them on the new commercial.  Fruit and fizz is an interesting category in the beverage market and the malt flavoured B-Fizz should be a refreshing addition, which I’m sure will soon become a favourite for many."

Speaking on his continued association with Parle Agro, south super star Jr. NTR said“It’s a delight to be associated with Parle Agro’s new flavoured sparkling drink, B-Fizz. The campaign is bold, it’s unique and I’m sure consumers will fall for the bold taste too just like I did.”

&Walsh, the creative agency for B-Fizz, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Superlounge, LLC, New York, USA along with Scissor Films and directed by John Poliquin.


Please find below the links to Parle Agro’s new B-Fizz TVCs:

·         Priyanka Chopra Jonas:

·         Jr. NTR:




Concept & Direction: John Poliquin

Production Co: Superlounge, LLC

Post Production Co: Scissor Films

Creative Agency: &Walsh

Creative Director: Jessica Walsh


About Parle Agro:

A pioneer in the beverage industry, Parle Agro Pvt. Ltd. is the largest Indian beverage company with a brand turnover of Rs. 6500 Cr. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based drinks and Packaged Drinking Water serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 5000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, Bailley, Bailley Soda Frio and Dhishoom, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices.  This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.


Image result for Instagram icon@Parle_Agro                                                              Image result for twitter icon@Parle_Agro                          


Image result for Instagram icon@thebfizz                    Image result for twitter icon@thebfizz

PNB celebrates ‘Digital Apnayen’ Day

Onboards more than 5 lakh new customers in just 45 days


Mumbai, 22nd October 2020 – To amplify its innovative and successful digital campaign, the nation’s leading public sector bank, Punjab National Bank (PNB) celebrated the “Digital Apnayen” Day across 10,931 branches.


Since the launch, the campaign has been an effective hand-holding approach to make the masses self-dependent, migrate more customers to digital banking means and induce merchants to encourage the use of digital channels including RuPay Debit Cards, UPI and AePS accounts for all financial needs. It also supports the Government’s vision to onboard about one crore customers to digital payment modes.


On the occasion of 75th Independence Day this year, Shri CH. S. S. Mallikarjuna Rao, MD & CEO, PNB had announced the launch of the digital campaign "Digital Apnayen", following which the bank successfully integrated more than 5 lakh new customers who conducted more than 8 lakh digital transactions, during 15th Aug. to 30th Sept. 2020.

The Bank contributed more than Rs. 40 lakhs to PM CARE Fund as CSR on behalf of its customers (Rs. 5 per selected transaction) who embraced the digital way of banking.


Directed by Ramin Bahrani, the film stars Adarsh Gourav, Rajkummar Rao and Priyanka Chopra Jonas in leading roles





Mumbai, October 16, 2020: Netflix released the first look of its upcoming film, The White Tiger. Adapted from Aravind Adiga’s 2008 New York Times and Man Booker Prize-winning novel of the same name, the film stars Adarsh Gourav, Rajkummar Rao and Priyanka Chopra Jonas  in lead roles, and has been written for screen and directed by Ramin Bahrani. Bahrani and Adiga are old friends, with Adiga even having dedicated The White Tiger (novel) to the former.  


Speaking to his experience of working in India, Bahrani said, "Working in India was a tremendous experience. Aside from a small handful of people, my entire crew was local. They were talented professionals who were kind, hardworking and creative. They made The White Tiger a better film. I can't wait to come back and make another one."


Priyanka Chopra Jonas, Actor and Executive Producer said, "To bring this story to life for audiences around the world, as both an Executive Producer and a supporting actor, is my honour. 

Working with Ramin was an immersive experience. Raj is such a prolific actor and Adarsh is one of most talented newcomers I've worked with.It was amazing to have Mukul Deora and his team at Watchtower, and Netflix come together, and it is great to have Ava DuVernay on board as Executive Producer.”


Producer Mukul Deora added, "The White Tiger is a modern classic - an incredible story about freedom, and the price people have to pay for it. The book is deep, dark and hilarious, and it got under my skin and compelled me to make this film. After securing the rights, I needed to find a director who would love the book as I did, and who understood it was both an indictment and a celebration of humanity. That person was Ramin Bahrani, who's body of work reflects a deep passion for people on the fringes of society. The book is also dedicated to him, so I knew that the intimate knowledge he had of the material would help tell this nuanced story. I then approached Netflix, who had just launched in India, because of their vision and ability to teleport stories from one corner of the world to another. They have been a fantastic partner who will give this universal story the release it deserves. I am honored to have worked with our fabulous team, and am really excited for the world to see Priyanka Chopra Jonas, Rajkummar Rao and our phenomenal discovery, Adarsh Gourav, bring this tale to life. 


The White Tiger will release on Netflix across 190 countries globally in multiple languages.



Balram Halwai (Adarsh Gourav) narrates his epic and darkly humorous rise from poor villager to successful entrepreneur in modern India. Cunning and ambitious, our young hero jockeys his way into becoming a driver for Ashok (Rajkummar Rao) and Pinky (Priyanka Chopra Jonas), who have just returned from America. Society has trained Balram to be one thing — a servant — so he makes himself indispensable to his rich masters. But after a night of betrayal, he realizes the corrupt lengths they will go to trap him and save themselves. On the verge of losing everything, Balram rebels against a rigged and unequal system to rise up and become a new kind of master. Based on the New York Times bestseller and 2008 Man Booker Prize-winning novel.


Directed By | Ramin Bahrani

Written For Screen By | Ramin Bahrani

Based On | The book “The White Tiger” by Aravind Adiga

Produced By | Mukul Deora p.g.a., Ramin Bahrani p.g.a.

Executive Producers | Priyanka Chopra Jonas,  Ken Kamins, Paul Ritchie, Prem Akkaraju, Ava DuVernay, Sarah Bremner

Starring | Adarsh Gourav, Rajkummar Rao, and Priyanka Chopra Jonas


About Netflix:

Netflix is the world's leading streaming entertainment service with over 195 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.


For the latest news, updates and entertainment from Netflix India, follow us on IG @Netflix_IN, TW @NetflixIndia and FB @NetflixIndia

Affle platforms recognised as top performers in the latest edition of the AppsFlyer Performance Index across multiple categories

Affle RevX Platform recognised as the leading independent platform for Remarketing in APAC (non-gaming) and Appnext as the leading independent app recommendation platform in India

India, 22 October 2020: Affle (India) Limited, the leading consumer intelligence technology company, today announced winning 22 recognitions across categories and geographies in the latest edition of the AppsFlyer Performance Index. Affle’s RevX Platform was recognised as the #1 independent platform for Remarketing in APAC (non-gaming) with an overall category rank of #4 after Facebook and Google platforms. Affle’s app discovery platform – Appnext was recognised as the leading independent app recommendation platform in India, ranked among the top 10 in India & South East Asia and #14 globally for all apps categories on Android.

This is a significant achievement especially when RevX platform is ranked much ahead of some leading global social networking/internet companies and Appnext is ranked ahead of some leading OEMs and publishers, in their respective categories.


Commenting on this, Martje Abeldt, the Chief Revenue Officer of Affle RevX Platform said “Such industry recognitions are inspiring and a strong validation of our pioneering consumer platform based innovations. We look forward to enhanced growth momentum through technology leadership enabling deeper, high value business outcomes for our customers and partners across the mobile advertising ecosystem.”

Talking about it, Elad Natanson, CEO of Appnext said “We look forward to working closely with our partners’ ecosystem driving innovation to the industry. We’re incredibly proud to maintain our positioning in AppsFlyer Index as the leading independent discovery platform in India & South East Asia and of achieving this significant ranking for all apps categories on Android globally alongside the world’s top publishers and OEMs.”


Shani Rosenfelder, Head of Content & Mobile Insights, AppsFlyer said “Appnext and RevX have driven performance at scale which earned them recognition across various rankings. The AppsFlyer Performance Index has come a long way since we launched the first edition in May 2015 and it continues to evolve with the app economy. The latest Index provides a complete report card on the mobile media landscape, empowering marketers to make better-informed decisions while driving transparency across our industry.”

AppsFlyer Performance Index is an authoritative data set that offers an insightful who’s who of app marketing companies. For this report, AppsFlyer analysed 27 billion app installs through January to June 2020, across 14,000 apps and 495 media networks. It noted in this index edition that although retention is a central KPI for performance app marketers, monetization metrics reign supreme.


About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies for measurable mobile advertising, its Enterprise platform helps offline companies to go online through platform-based app development, enablement of O2O commerce and through its customer data platform.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Itochu, Bennett Coleman & Company (BCCL) amongst others.

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Zorba Wellness - therapies with confidentiality and comfort

The rehab business in India is mostly under-served, misinterpreted, and highly fragmented. Most rehabs are just involuntary de-addiction centers, run like jails where you are mostly sedated and caged. The rehab admission fee may range from free admissions (through NGOs) to 25,000, going up to 6,00,000 a month.

Zorba Wellness is India's first chain of rehab centers with two operational centers in Pune, two teams of destination therapy specialists, a flagship center under construction in Mumbai (ready by January 2021), and four centers in the pipeline. The vision for 2021 is to have centers in Mumbai, Pune, New Delhi, Gurugram, Bangalore, Hyderabad, Chennai, and Kolkata. Asmara Investment is the investing company for Zorba Wellness.

Mr. Manun Thakur, Director of Asmara Investment, Zorba Wellness, and Sangam Lifespaces Limited, is an extraordinarily focused and influential industry tycoon. He has immersed himself in Mumbai's real estate development for multiple projects. 

By the end of 2021, Zorba Wellness would have 5-6 centers across India with the following unique features : 

  • A proprietary rehabilitation program developed by leading doctors and neurologists
  • Voluntary centers allowing clients to live, meditate, rehabilitate freely, and even work from the centers
  • Standard Operating Procedures in terms of treatments, admissions, post-program care, etc
  • A dedicated 24-hour helpline with a counselor or guide available
  • Application for post-program consideration and in-program assignments.
  • Online counseling on website

Mr. Manun Thankur has also allocated a crore for the program, two crores for the current centers, and about five crores for 2021; this is not including the real estate costs of the centers. All of this capital is his personal investment in the business as equity. 

In addition to Zorba Wellness, Mr. Manun started investing in a Natural Stone business where his partner owns a few mines in Italy and would make Italian marble more accessible and reasonable to the Indian customer. About 1,500 tonnes of Italian marble would come to India over the next three months. The marble business is funded by both the partners equally. Our mentor and guide in the industry, Mr. Suniel Shetty, and his interest in real estate have opened many doors for us across India and the UAE. The marble will sell under the brand Brillare Marble.

He has also invested in a real estate advisory business called Wayne and Stark, which supports in advertising and marketing of exclusive real estate and works with NRIs to market their non-performing (sitting idle) real estate for rent sales. So, far they have about 300 crores of assets under management in W&S.

Mr. Siddharth Jhaveri Co-Founder of Zorba Wellness is a senior therapist and head of client relations. He has 10+ years of experience in the field of chemical dependency at various levels. He specializes in working with young addicts and prefers evidence-based & cognitive behavior therapy in his approach. 

Zorba Wellness is known for drug addicts rehabilitation center, alcohol rehabilitation center, alcohol withdrawal treatment, detox center, Delhi, Mumbai, Pune, and an effective rehab in India. It is also designed and secured, especially for women's safety.