Thursday, July 29, 2021

Dabur launches New Vatika Enriched Coconut Hair Oil


The new Vatika Enriched Coconut Hair Oil has the power of 10 potent herbs and goodness of coconut oil meant to provide 50% hair-fall reduction in 4 weeks


Kolkata, July 29, 2021: Dabur India Ltd., India's most trusted natural personal care company, today announced the launch of all New Vatika Enriched Coconut Hair Oil, further strengthening its presence in the hair oil market. The new Vatika Enriched Hair Oil comes with the power of 10 potent herbs.


The New Vatika Enriched Coconut Hair Oil will be available in 4 SKUs: 75 ML, 150ML, 300ML and 450ML, priced at Rs. 45, Rs. 97, Rs. 180 and Rs. 259 respectively. It will be available on leading e-commerce platforms and regular retail channels too.


Announcing the launch, Dabur India Ltd, Head of Marketing – Hair Care, Mr. Gaurav Parashar said: "Vatika is the flagship hair care brand from the House of Dabur, and has evolved as the preferred hair oil of millions of consumers over the years. The new Vatika Enriched Coconut Hair Oil has been made more powerful by the new formulation which has the power of 10 potent herbs like Bhringraj, Amla, Curry Leaves, Aloe Vera, Henna, Brahmi, Methi Seeds, Kalonji, Triphala and Black Pepper along with the goodness of coconut oil which controls 50% hair-fall in just 4 weeks, controls dandruff, prevents dull and damaged hair, thus, giving you Stronger, Thicker and Beautiful hair.”


“The new designed packaging communicates the core proposition of the brand, which is being a value added coconut oil. The new pack graphics also feature the face of the brand – actress Samantha PrabhuThe bottle is specially designed for consumer handling convenience. It also has a wide cap for ease of use. Developed after extensive R&D the New Vatika Enriched Coconut Hair Oil has the power of Phytonutrients from the added herbs, heightening the problem solution credentials of Vatika.” Mr Parashar Added.


About Dabur India Ltd: Dabur India Ltd is one of India’s leading FMCG Companies. Building on a legacy of quality and experience for 137 years, Dabur is today India’s most trusted name and the world’s largest Ayurvedic and Natural Health Care Company. Dabur India's FMCG portfolio includes nine Power Brands: Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Lal Tail and Dabur Pudin Hara in the Healthcare category; Dabur Amla, Vatika and Dabur Red Paste in the Personal care space; and Réal in the Foods category.


Koo shares 'Eminence Criteria' in the public domain

        The Yellow Tick – called Eminence – recognises and showcases distinction in Indian life; promotes well-regarded personalities 

        In line with Koo’s ideology towards transparency for its users and the social media ecosystem 


National, July, 2021: A Yellow Tick on Koo recognises and celebrates a user’s eminence, stature, achievements, abilities and professional standing in Indian life. It implies that the user is well-regarded in the Indian framework – be it an artist, scholar, sportsperson, politician, businessperson or any other field.

Koo welcomes all those on the platform to apply for Eminence , as the Yellow Tick is known, at Koo. Requests for Eminence are evaluated based on internal research, third-party public resources and in the Indian context.  Eminence criteria are reviewed by a special team at Koo in March, June, September and December each year.  As on date, the Eminence Yellow tick has been confirmed for approximately one percent of requests received and these eminent voices are given prominence in their respective language communities.  This points to the rigour and importance Koo lays on ensuring that Eminence is not misused or granted at will.

Shedding light on the criteria for Eminence, Aprameya Radhakrishna, Co-founder and CEO, Koo, said, “The Koo Eminence Tick is a recognition that the user is a significant representative of the voices of India and Indians. We have formulated the process keeping India’s local realities and are committed to ensuring transparency to maintain a user-base that is verified and acts responsibly while interacting online.”

Adds Mayank Bidawatka, Co-founder, Koo App, “We are proud that Koo has made its criteria for getting the Eminence available in the public domain. Since Eminence is evaluated in the Indian context, it gives Indians a better likelihood of being able to get the Yellow Tick. This is a significant step towards making digital conversations interesting and constructive.” 

To apply for verification, click here.

How to Download Koo: 

The app is available for users to download on the mobile App Store. Users have the option to register using either their mobile number or email ID. Once registration is complete, they can follow their favourite celebrities, athletes, politicians, entertainers and thought leaders on Koo. Koo empowers users by allowing them to communicate in their native languages, should they wish to.

About Koo: Koo was founded in March 2020, as a micro-blogging platform in Indian languages. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect. Koo provides a stage for the voices of Indians who prefer Indian languages.

Manorama Infosolutions wins ‘ADMH Maharashtra Healthcare Excellence Awards 2021’ for excellence in IT support

·         Manorama Infosolutions has been recognised under the category: Corporate Excellence in IT Support

·         ADMH (Adoption of Digital Marketing in Healthcare) is a community platform for healthcare professionals


MUMBAI, JULY 2021: Manorama Infosolutions, a true digital healthcare transformation company, has won the prestigious ‘ADMH (Adoption of Digital Marketing in Healthcare) Maharashtra Healthcare Excellence Awards 2021’ under the category  Excellence in IT Support.

This award celebrates the trailblazing healthcare providers who have leveraged innovative technology and worked tirelessly to ensure uninterrupted and continuous healthcare services in the 

Apollo Hospitals Group and Microsoft India redefine care process for MS Teams users

~Digital healthcare solutions integrated with Microsoft Teams to enable organizations empower their employees’ to manage their health and wellness~

Navi Mumbai, 29th July 2021: Apollo 24/7 – the digital Arm of the Apollo Hospitals Group and Microsoft India have joined hands to launch Enterprise Solution that can be utilized by organizations to provide their employees access to a holistic health and wellness solution within the Microsoft work suite. The Enterprise Solution – as integrated by Apollo 24/7 – has been tested in a pilot program for Microsoft India employees for a period of three months.

As part of the pilot program, 5000 Microsoft employees were given the access on this enterprise platform and over 50% of them chose to take virtual consultations with an Apollo doctor during the months of April–June. In addition to virtual consultations, over 2,600 medicine orders were also placed using the App, which were delivered at the doorsteps of the consumers in record time. Each of the registered Microsoft employees had access to over 7,000 doctors and specialists across the Apollo network.

Given the current scenario and with the third wave of COVID looming, organizations have been increasingly on the lookout for digital healthcare solutions to support their employees and families. Now, with deep integration of Apollo 24/7 with Microsoft Teams, a user has access to medical teleconsultation, vaccine booking, pharmacy, diagnostic tests, electronic health records, and wellness programs with just a click of the button. 

“Healthcare is evolving to meet the immediate and future demands during the global health crisis. With the advancements in technology, people across the globe are embracing digital healthcare solutions. Apollo 24/7 has been developed to provide access to quality care to everyone. We are excited to partner with Microsoft during this pandemic to support organizations for employee wellbeing” said Madhu Aravind, CTO, Apollo 24/7.

The latest digital health offering by India’s largest healthcare provider combines Apollo Group’s extensive physical network and capabilities with a comprehensive and distinctive digital ecosystem.

Talking about the association, Microsoft’s Executive Director, Strategic Growth, Meetul Patel said, “In today’s hybrid work environment, organizations are increasingly looking to make access to wellness resources easier for their employees. Our partnership with Apollo has helped bring this access right into the flow-of -work by making resources easy to access from within Microsoft Teams which serves in so many ways as the “Office” in the emerging work environment”

The Enterprise Solution enables a user to consult an Apollo Doctor within 15 minutes of requesting for a consult; order medicines from the wide network of Apollo Pharmacies; and request for sample collection from home for prescribed diagnostic tests within Microsoft Teams itself.

Apollo 24/7–Microsoft Teams integration has created a unique solution for organizational wellbeing, and can be enabled for enterprises very quickly. The solution allows organizations to provide the entire

Apollo ecosystem in the palm of their respective employees thereby empowering the employees to manage the health and wellbeing of their loves ones.

Wednesday, July 28, 2021

NIVEA empowers Emerging India’s young influencers to achieve their dreams

July 28, 2021, Mumbai: The Gen Z consumers of today are setting the trends of tomorrow and shaping the future of the country. They actively want their voices to be heard and become key opinion leaders in their respective spheres of influence. With an aim to provide a platform to these aspiring influencers of the future, NIVEA India announces the launch of NIVEA Soft Fresh Batch 2021 - an all-new initiative to help college girls become future content creators. With an aim to empower them with the right resources and opportunities, NIVEA India opens a world of possibilities for Emerging India’s budding influencers to help achieve their dreams.  


This initiative follows the launch of the NIVEA Soft College Edition packs in 4 exciting designs that celebrate 4 unique personas of college girls - Fashionista, Sporty, Entertainer and Smarty. Leaving your skin soft and bringing an instant fresh feeling, these limited-edition NIVEA Soft packs will be available across all leading ecommerce portals & stores near you. 


Spearheaded by celebrity and brand face Taapsee Pannu, the aspiring influencers will be mentored by 4 of the most loved, popular and well-established influencers in their fields - Mrunal Panchal; Nagma Mirajkar; Abigail Pande and Neha Doodles, who will share their tips and tricks along with their experience and knowledge of the craft. College girls from across the country need to make only one Instagram reel showcasing their talent in order to win. Up to 100 winners will be chosen as the NIVEA Soft Fresh Batch of 2021. The winners will then get access to a masterclass with the influencer mentors, an essentials starter kit for content creation, a professional photoshoot and a collaboration with NIVEA India.   


For more information and live update, follow NIVEA India’s Instagram page - @niveaindia or visit


Mr. Ajay Simha – Marketing Director, NIVEA India, said“Today’s Gen Z consumers are very passionate about digital content creation. All they strive for is some guidance, resources and a platform to kickstart their journey. As a truly caring brand that cares beyond skin, we aim to provide the right care and mentorship for the future generation of content creators. With our vision to be Emerging India’s Most Loved Skincare Brand, NIVEA Soft Fresh Batch is one of our many initiatives to engage even more meaningfully with college students across India.” 



About Beiersdorf AG 


Beiersdorf has stood for innovative, high-quality skin care products as well as pioneering skin research for more than 135 years. Leading international brands such as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound care) are cherished by millions of people around the world day after day. Other renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also a globally leading manufacturer of technical adhesive tapes and provides self-adhesive solutions to industry, craft businesses, and consumers.  

The Hamburg-based company generated sales of €7,025 million as well as an operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf has more than 20,000 employees worldwide, who are connected by shared core values, a strong corporate culture and the Beiersdorf purpose “Care Beyond Skin.” With its C.A.R.E.+ business strategy, the company pursues a multi-year investment program focusing on competitive, sustainable growth. The program is consistent with the ambitious sustainability agenda, with which Beiersdorf is generating clear added value for consumers, society, and the environment. 


* Source: Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care, and Hand Care; in retail value terms, 2019. 

Airtel upgrades its Prepaid plans to offer more value to customers

 Mumbai, 28 July, 2021: Bharti Airtel (“Airtel”), India’s premier communications solutions provider, today announced revisions to its Prepaid plans.


Airtel has discontinued its Rs 49 entry level Prepaid recharge. The Company’s Prepaid packs will now start from the Rs 79 Smart Recharge and offer up to four times more outgoing minutes of usage to customers along with double data. This change is in line with the Company’s focus on offering superior connectivity solutions. Airtel customers on entry level recharges can now stay connected for longer without worrying about their account balance.        


Plan (Rs)

Talk Time (Rs)


Max OG MoU





1p/sec Local,STD

 106 mins

200 MB

28 days


The revision is effective from 29 July, 2021.


About Airtel


Headquartered in India, Airtel is a global communications solutions provider with over 471 mn customers in 18 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high speed 4G/4.5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data centre services, cyber security, IoT, Ad Tech and cloud based communication. For more details visit

Reverse engineering: More than a practical and cost-effective solution

 In the world of high-tech machinery, software or hardware for that matter, it often happens that

purchasing a replacement part or component from an original equipment manufacturer (OEM) is not

an option. Also, amidst the persisting Covid-19 pandemic situation, many customers are hesitating to

order materials from overseas. Moreover, in case the components are imported, they may have

exorbitant prices and the customer, in such cases, often keeps searching for the indigenous source.

This is where reverse engineering, which is sometimes referred to as back engineering, comes into the

picture. The process often involves disassembling something (a mechanical device, electronic

component, computer program, or biological, chemical, or organic matter) and analysing its

components and workings in detail.


For instance, in the case of pumps, customers sometimes face difficulties in finding replacement parts

for their old or obsolete pumps. Even if available, the delivery time or commercial term for such parts

is unfavourable sometimes. This is where Kirloskar Brothers Limited (KBL), which is the first and largest

pump engineering company in India, makes all the difference. The re-engineering capabilities of KBL

provide a suitable and reliable alternative with the best-in-class service assurance, which is a

benchmark. The company has dedicated state-of-the-art facilities duly backed by the experienced

engineering team to offer a customer model solution customised exactly as per their requirements.

The company can produce parts for API, non-API pumps with materials of construction (MOCs) ranging

from cast-iron to super duplex. KBL takes pride in the in-house casting of R55, Alloy20 and other grades

of critical MOCs prominently among all pump manufacturers across the globe.

In fact, the mother plant at Kirloskarvadi in the Sangli district of Maharashtra houses Asia's largest

hydraulic research centre, wherein pumps of duty parameters up to 5,000kW and 50,000 m3/hr can

be tested. The centre has a testing facility that ensures that the pump performance meets

specifications before installation, irrespective of the size or type of the KBL pump. It also provides a

rigorous testing ground for new pump design, development and improvement of existing pumps.

Besides, KBL offers expertise in computational fluid dynamics (CFD) analysis with a professional

Research and Development (R&D) team.

KBL is the only pump manufacturer in India to have a dedicated 3D printing machine, which helps it

replicate a part or create a product prototype to a high degree of accuracy. The parts or product may

be turned or cast, a process that is critical in reverse engineering. For casting, KBL has Replicast, a

precision foundry process that enables an improved product finish and reduces the overall costs. Its

dedicated Replicast team works closely with the engineering team to ensure 100% precision. With such

technological capabilities, KBL is well equipped to re-engineer pumps and valves of any age and




A Kirloskar Group Company


KBL is the only pump manufacturer in India to receive the prestigious ESCO Certification, which is

testimony to an organisation's distinction in energy audits through superior design and retrofitting

capabilities. It specialises in undertaking detailed quality pump auditing using sophisticated auditing

instruments by experienced and certified energy auditors. KBL caters to the requirements of some

renowned companies and Government bodies for reverse engineering work. KBL has undertaken

reverse engineering projects in all major industry segments including Municipal Corporations, Leading

Power Generation Plants, Petroleum Industries, Oil & Gas Refineries, Cement and Chemical Industries,

among others. These projects are done in both Indian and International locations.

Moreover, reverse engineering is also an integral step towards boosting the 'Make in India' and

'Atmanirbhar Bharat Abhiyan' models.

Criconet introduces live, interactive e-Coaching for Cricket enthusiasts at affordable prices

Mumbai, 28th July 2021: - In view of the ongoing pandemic, Criconet, India’s leading online platform dedicated exclusively to cricket has introduced live, interactive and personalised e-Coaching services for aspiring cricketers online. E-Coaching simulates the experience of traditional in-person training from the comfort of one’s device at affordable introductory prices beginning from Rs 100 per session. It is delivered over the Criconet app but focuses on the same goals as regular coaching. Criconet has on its platform many experienced coaches including BCCI accredited, some of whom continue to train a few of India's top cricketers. Officially launched in mid-2020, it already has more than 75,000 subscribers.


Criconet’s e-Coaching is Live, Interactive and Online – which means every student gets a one-on-one live session at their preferred timing. The user can book multiple or individual classes tailor-made for each student to ensure maximum benefits. The e-Coaching session is supplementary to group practice and helps in fine-tuning their performance. The online coaching platform helps develop cricket skills and strengthen cricketing techniques, such as batting, bowling, hand-eye coordination, reflexes, vision, fielding and footwork techniques.


Mr. Veer Sagar, Chairman, Selectronic India & Founder of Criconet said, “Criconet is a platform for cricket enthusiasts and our endeavour is to make personalised cricket coaching more accessible to aspiring cricketers, especially across tier 2 and tier 3 cities. Criconet’s e-Coaching aims at removing the traditional hurdles: accessibility, cost, and opportunity especially in the smaller cities, towns, and even villages. The platform also offers an opportunity to coaches to use their ability and supplement their income when weather, distance, and accessibility to good coaches are limited.”


More details can be found on the website at or enthusiasts can download the Criconet app from the google store and book their first session in less than 5 minutes, for a personalised cricket e-Coaching session.


About Criconet

Criconet,, a subsidiary of Selectronic, is a platform dedicated to cricket enthusiasts. The platform allows subscribers to share content, discuss cricket, upload videos for feedback, get live e-coaching, stream matches, engage in healthy debates, participate in competitions, share their progress or give feedback to other aspirants. Officially launched in mid-2020, it already has more than 75,000 subscribers. 

Selectronic, launched in 1997, was the first company to offer back-office services, including legal and medical transcription. It also provides virtual back-office support to companies worldwide.

Arsh Hyundai participates in Hyundai Relief Task Force to support customers in rain-hit Mumbai

Mumbai, 28th July, 2021: Arsh Hyundai, one of the leading dealers of Hyundai cars in Mumbai have announced their participation in the relief task force created by Hyundai to support the customers affected by heavy rainfall and water-logging in Mumbai.


Weeklong heavy rains, widespread showers accompanied by strong winds have left the customers crippling about their car damage. Arsh Hyundai, as a responsible brand will ensure that the customers are aware about the preventive measures, which would help them to protect their vehicles from aggravating damage. The company has assigned roadside emergency service to help the customers in distress. The inventory of spare parts has been reinforced to prevent any shortage and offer quick service. Additionally, Arsh Hyundai is also offering a discount on depreciation amount of insurance claims and one-year complimentary road-side assistance for vehicles affected by the rain-hit.

Hyundai Director (Sales, Marketing and Service) Tarun Garg said in a statement that, "The safety and well-being of customers is our utmost priority. Recently, Mumbai has witnessed an unfortunate event of heavy rainfall and water-logging. To combat this situation, we have ramped-up our service support by forming a special task force to assist Hyundai customers in Mumbai to ensure their seamless mobility and peace of mind."

Commenting on the initiative, Shubham Jain - Owner, Arsh Hyundai says, “In these difficult times, quick movement and on time service support will help to address challenges in an effective manner. Arsh Hyundai is committed to ensure full-fledged support to its customers in this time of severity. Our dedicated team has taken the position to handle customers’ cars promptly and to educate customers to handle cars impacted by the heavy rains in the city.”


All safety measures are followed at Arsh Hyundai that includes wearing masks, gloves, using sanitizers, maintaining social distancing and workshop sanitization.


For more information call us at 7375002009 or Email

Esri India calls for ‘Collective Action’ to Create a Sustainable Future

Geospatial Infrastructure holds key for Sustained Economic Growth

Mumbai, July 28, 2021: Esri India, the country's leading Geographic Information System (GIS) Software & Solutions provider, kickstarted its two-day annual flagship event, Esri India User Conference (UC) 2021. With the theme ‘GIS – Creating a sustainable future’, conference is being attended by thought leaders, senior executives from Central & State Government departments and enterprises, GIS professionals, scientists, researchers and academicians from across India and neighbouring countries.


The plenary talks and sessions further delved into how a holistic approach backed by Geospatial Infrastructure can be instrumental in meeting various social, economic, and environmental challenges faced by our country. The sessions also highlighted the role of GIS in empowering organizations and local communities in creating policies & programs to protect the ecosystem and work towards the sustained development of India.


Mr. Agendra Kumar, Managing Director, Esri India highlighted the role of GIS for Sustainable Economic Growth and said, “Geospatial Infrastructure and GIS provides a framework to gain better understanding of Social, Environmental and Economic systems, so that the challenges related to health & welfare, equity & equality, population growth, climate change, water security, infrastructure etc. can be addressed. Distributed geospatial services enabled through a network of interconnected systems can integrate all types of geospatial data and provide apps and maps for wider use along with portals for discovery and access. Web apps and access through mobile devices can empower everyone in the organization and beyond.”


Mr. Jack Dangermond, President, Esri Inc., shared his vision for GIS technology and how it can be applied in building actionable plans for a comprehensive development across the globe.


A keynote address by Dr. Vivek Joshi, Registrar General & Census Commissioner, Ministry of Home Affairs, Government of India focused on Modernizing the India Census with geospatial infrastructure.

Following the plenary sessions, a panel of leading experts including Shri Gaurang Rathi, Municipal Commissioner, Varanasi Municipal Corporation; Shri Amit Bhargava, Sr. Technical Director, Geo-Spatial Technology and Services Division, NIC; Dr. Dheeraj Kumar, Professor, IIT (ISM) Dhanbad; Dr. Debapriya Dutta, Head - SEED and State S&T Programme (SSTP), Department of Science & Technology (DST) discussed their vision for building geospatial infrastructure for the nation.


The Esri India User Conference provides an opportunity for GIS professionals to participate in various discussions, presentations, and interactive sessions.


About Esri India

Esri India Technologies Pvt. Ltd. (Esri India) is an end-to-end Geographic Information Systems (GIS) solutions provider enabling customers to think and plan geographically to make timely, well-informed, and mission-critical decisions. Esri ArcGIS System provides the backbone for the country’s mapping, spatial analysis, and all GIS requirements. A market leader in GIS Technologies, Esri India has successfully delivered cutting-edge GIS solutions to more than 5000 customers for applications in Land management, Water, Utilities, Infrastructure, Disaster Management, Telecommunications, Urban Development, Smart Cities, Transportation, Defence, and Natural resources. Established in 1996, Esri India is headquartered in Noida (Delhi-NCR), with multiple regional offices across India. The company has been recognized amongst India’s best companies to work for in 2021 by the Great Place to Work®️ Institute.

Visit us at:

Tuesday, July 27, 2021

Flipkart Video Gives the Audience a Next-Level Interactive Experience with Crime Stories Season 2

~ Viewers get to choose Inspector Vikrant’s actions in the investigation~

~The series is now live on the Flipkart App~






Link to the trailer -

National, 27th July 2021: Should Inspector Vikrant check the victim’s phone logs? Or should he check the surveillance footage to find the killer? Which lead should Inspector Vikrant follow? The power to decide now rests in the hands of the viewer. Flipkart Video announces the return of its investigative drama series, Crime Stories by giving interactive crime fiction a new avatar. Launching today on the Flipkart app, the series introduces ‘branching video’ technology, a feature that draws audiences to become a part of the narrative by letting them choose between different, compelling storylines.

Following the nail-biting end of season one, the latest edition promises to offer new and intriguing unsolved cases, suspects and unexpected plot twists that will continue to keep viewers at the edge of their seats. Flipkart Video’s introduction of the ‘branching video’ feature will also enhance consumer experience by engaging viewers actively in the storyline giving them the chance to explore alternative possibilities that each episode can take.

Commenting on his association with Flipkart Video, actor K.C. Shankar said, “Inspector Vikrant is one of the most interesting characters that I've ever played and the experience of working on this show only got better with the new season. With the introduction of the ‘branching video’ feature, we had to shoot an alternate storyline which was thrilling and challenging at the same time. Audiences are looking to do more than just watch the show. They want to be involved, everyone loves having control and this new season gives them an opportunity to do just that. I can’t wait for everyone to tune in to the Flipkart app and catch the criminal along with me while winning exciting prizes.”

Talking about the launch, Aloka Guha, Senior Director & Head of Content, Flipkart Video said, “With the launch of Crime Stories season 2, we continue to be at the forefront of innovation by launching interactive content that delivers a unique experience. By introducing the branching video technology, we are giving viewers a more immersive entertainment experience which is different from anything we have done before. This introduction is built on our deep consumer understanding, which has revealed a growing fascination in taking more 'control' on the content they consume. We are excited for audiences to watch this new season and determine for themselves, how the story moves forward.”

Each episode, released daily, will be a stand-alone case, revolving around the interrogation of multiple suspects while also engaging viewers through one branching question per episode that lets them explore the story in the direction they want to, and win exciting prizes.

The show is now live on the Flipkart App and users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage.

You can download the Flipkart App here:

About Flipkart Video

Flipkart Video is an in-app interactive video platform from India's homegrown consumer internet company, Flipkart. Launched in 2019, Flipkart Video is reimagining digital entertainment for the mobile world. With a tech-forward approach that combines interactivity and gamification for short-form snackable content, Flipkart Video continues to create a differentiated experience for mobile-first users. It combines content with commerce by rewarding users as they are entertained, thereby truly elevating the user's journey on the platform. Flipkart Video continues to stand apart and stay ahead, as it carves a niche for entertainment and engagement in India.

JCB India introduces its new range of CEV Stage IV compliant Wheeled Construction Equipment Vehicles

Jaipur, 27th July 2021: India’s leading manufacturer of Construction Equipment Vehicles, JCB India, today launched its all-new range of CEV Stage IV compliant Wheeled Construction Equipment vehicles. The launch of these machines makes JCB India the first company in the Industry to have brought in the CEV Stage IV Emission Standards across its range of Wheeled Machines.


The range includes the 3DX Plus and the 4DX Backhoe Loaders, the VM117 Soil Compactor, the 530-70 and the 530-110 Telehandlers with Engines complying with the new Emission Norms. For bulk handling, three new Wheeled Loaders, the 433-4, the 437-4 and the 455-4 were also launched with new Engines.


At an event held at Jaipur, the CEO and Managing Director of JCB India, Deepak Shetty said, “Sustainable growth has always been one of the cornerstone of our operations. We welcome the introduction of CEV Stage IV Emission Standards for Wheeled Construction Equipment Vehicles. This new range is our strong commitment towards the environment and sustainability. In addition to being lower in Emissions, these machines are also more fuel-efficient, thus reducing the total cost of ownership of the equipment”


The machines come with JCB’s advanced Telematics technology called JCB Livelink. This revolutionary technology gives real-time updates about the machine’s performance, its operating and health parameters in addition to its location. They can be geo-fenced, time-fenced and can be located through GPS. To date, approximately 1,80,000 LiveLink enabled JCB machines have been sold. This has changed the way customers manage their fleet.


Further, JCB’s Intelli-Diagnostic technology helps in accurate fault-finding through a digital interface. Additionally, Genuine Parts can also be ordered online through the JCB Parts Mobile Application.  


Deepak Shetty further said, “With infrastructure projects requiring round-the-clock operations, we realised the importance of our customers being able to remain in touch with their fleet at all times. JCB Livelink has made that possible. Our investments in integrating digital technology in our products have made the experience of owning a JCB product truly world-class, and this will only increase in the times to come”

The event took place at JCB India’s state of the art factory at Jaipur. Commissioned in the year 2014, it is JCB’s youngest manufacturing facility in India and makes Backhoe Loaders, Mini Excavators, Skid Steers, Telehandlers and the new Access range of machines.


He added, “Many of the products launched today are going to be manufactured at JCB Jaipur. We are proud to have created a young, vibrant and gender diverse manufacturing facility where all job roles are gender-neutral. Currently, almost 35% of the workforce on the shop floor comprises of women, and machines manufactured in Jaipur are exported to over 55 countries. The facility is built around a strong Sustainability model as it has Zero Discharge and makes ample use of Solar Power” 


The transition from BS(III) to CEV Stage IV Emission Standards requires a significant step-change in technology and JCB continued its investments despite the Pandemic. Various programmes have been undertaken by the company in developing the Skills across its Product Support network over the past few months to ensure that customers get world-class product support. The machines have been Engineered in India, keeping in mind the need of Indian customers. They have been tested and validated across the country for almost 1,00,000 hours.

The new Backhoe Loader range has the new 3DX Plus, 3DX Super, 3DX Xtra & 4DX to address the needs of a variety of applications and come with 30 innovative features. The new 3DX plus is 7% more fuel-efficient and has up to 8% higher digging forces for better performance. In Plus mode, the machine has 25% more productivity at the excavator end versus Economy mode. With a 15% lower maintenance cost, the machine provides an excellent return on investment. The 4DX Backhoe Loader on the other hand is 12% more fuel-efficient and comes with a Smooth Ride System (SRS), AMT & servo controls on Excavator end as standard.

Of the three Wheeled Loading Shovels introduced, the 433-4 comes with a JCB ecoMax 444 engine and ZF axles & transmission. With an improved output of up to 8% and an enhanced fuel efficiency of up to 10%, this new machine is also lower on maintenance and comes with a 15% bigger cabin.


The larger 437-4 is fitted with a JCB 448 eco max engine and a ZF Germany WG 130 transmission. The new model is up to 10% more fuel-efficient as compared to the outgoing model and has a bigger Cabin for Operator comfort with lower maintenance cost.


And the 455-4 has a Cummins engine, ZF Germany Axles and a WG 190 Transmission. With an increased output of up to 5% in Power mode and a fuel efficiency improvement of up to 10%, this machine is designed to perform in the most arduous of applications.


JCB also introduced the new VM 117 Soil compactor which is powered by a 55 kW JCB ecoMax 444 engine without the need for engine after-treatment. The machine is up to 10% more fuel-efficient as compared to the previous model. It has high productivity, reliability and operator comfort that make it a preferred choice for Compaction needs Two new side-engined Telehandlers, the 530–70 and 530–110 were also introduced. Both machines come with the JCB ecoMax 444 engine. A narrow chassis along with a standard four-wheel drive for better traction make these machines well suited for material handling requirements. With the engine being on the side, the operator gets greater visibility which enhances safety. Lower NVH levels and Air-conditioned cab ensure Operator comfort.


JCB has one of the widest dealer networks in the country. It has more than 60 dealers and 700 outlets with trained manpower and adequate parts stock at each of its locations. This ensures customers get professional product support and complete peace of mind when they buy JCB construction equipment anywhere in the country.


About JCB India :-

JCB India Limited is a leading manufacturer of Earthmoving and Construction equipment in India. The company started as a joint venture in 1979 and is now a fully owned subsidiary of J C Bamford Excavators, United Kingdom. With five state-of-the-art factories in India, JCB India is an embodiment of the vision of ‘Make in India’ and an ‘Atmanirbhar Bharat’. JCB group’s sixth factory in India is currently under construction at Vadodara.


It today manufactures over 60 products in Nine product categories which are not only sold in India but have been exported to more than 110 countries. JCB has the largest design centre outside of the UK in Pune where it develops exciting new technologies for the future. It has pioneered in the area of Advanced Telematics in the industry through the introduction of LiveLink which uses IoT and Big Data for better work-site management through real-time alerts and equipment monitoring.