SPIRIT OF MUMBAI

  Increased life insurance awareness and ownership led to increased India Protection Quotient of 35 for women up from 33 last year Health related concerns are becoming a priority May 11 th , 2020, New Delhi:  On the occasion of Mother’s Day, Max Life Insurance’s  India Protection Quotient  2.0  (“IPQ 2.0)  survey in association with Kantar revealed that women in urban India have registered a sharp increase in life insurance ownership and awareness over the last twelve months. While life insurance ownership witnessed 8% increase to 67% among women, term insurance awareness rose by 11% to 55% and term insurance ownership witnessed a 7% increase to 26%. This has led to an increase in the overall protection quotient, which is higher at 35 for women this year as compared to 33 last year IPQ 1.0 survey. Marking the progress,  Aalok Bhan, Director & Chief Marketing Officer, Max Life  said, “ In the modern Indian context, as more women assu...

  'Aaa... shaa....yeinn .... ' Salim saab's highly resonant tenor greeted us a s we entered the Grand Ball room of Taj Land's End- Bandra.  Thanks a zillion team Blogadda for giving us, bloggers this melodious opportunity. We were invited to attend and interact with the 5 junior and 5 senior finalists of  Max Life Insurance ‘i-genius Young Singing Stars’ Grand Finale . Max Life Insurance and Universal Music India , concluded a Mega-musical ‘ i-genius Young Singing Stars’ event at Taj Land's End in Mumbai. The grand finale showcased brilliant performances by the 10 finalists. The 10 were chosen from 1.26 lakhs participants. The day turned out to be mesmerizing with a star studded jury including, Salim Merchant and Shraddha Sharma . The two winners Shraddhaa Shree (seniors category ) and Shivam Ahuja ( juniors category ) won an album contract while the 8 finalists won ‘single song’ contract with Universal ...