Monday, May 31, 2021

Rizzle introduces Bollywood-level videos with its new feature Filmi

Rizzle is re-leveling the video playing field for all content creators with their  AI & ML-based cutting-edge feature ‘Filmi’


National, May 31, 2021: In an industry where innovation is so rare and there is a lack of groundbreaking original ideas, Rizzle launches Filmi, which transforms simple videos into stunning videos that seem straight out of a Bollywood movie thanks to their AI & ML-based special effects. This innovative feature gives your everyday short videos a magical makeover at the touch of a button. This exciting update is welcomed by the larger creator community as the hours spent on editing can now be put to productive use.

When the short videos mania first hit India, there was an overwhelming number of lipsync videos which then transformed into dance videos. Fast forward to today’s short videos market full of TikTok clones, when there are millions of creators trying their hands at dance and lip sync. As entertaining as they might be, they are monotonous and maybe losing their appeal.

Creators spend hours editing a short video clip to ensure they get high engagement. While some creators learn the art of editing, the vast majority would rather focus on their primary skill set of performance art including lip-syncing, dance, short skits, and so on.

Filmi is revolutionary in short video platforms. Now every creator can make videos that look like they are straight out of a Bollywood music video.

Sapna Patel, the Director of Marketing at Rizzle states: “Rizzle is re-leveling the video playing field for creators with Filmi. Our team wants to empower all creators with AI & ML-powered tools to create magical videos. Our goal is to create the next 10 million young and energetic superstar creators to become viral sensations with their Bollywood quality Filmis. We aim to make short videos magical again!”

Rizzle creators who tried Filmi on the beta version of the app were blown away! Here’s what they had to say about it:

Dancer Pragya Shrestha, states: “Filmi is like Bollywood tadka! It spices up my videos in a snap. I don’t have to worry about editing at all, and all my focus remains on my first love- dance!”

Namrata Gupta adds,  “When I watch Bollywood music videos, I’m always blown away by the effects and wonder how they are achieved. Now, the world can be blown away by my Filmi(s)!”


Choreographer and fitness trainer Nainesh D Kansara, mentions, “I’ve discovered the secret sauce to video virality: It is Rizzle’s Filmi! I swear by it!”

The team behind Filmi is optimistic about its potential and is confident that creators will love the feature. Rizzle continues to amaze its users with innovative tools that make creation effortless and gratifying. Last month it launched Rimix and Templates that are both proving to be very popular among content creators. Rizzle aims to continue this streak of high-key innovation in the future by churning out game-changing features.

Rizzle is compliant with MeitY social media regulations
In compliance with the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (Rules), here is the information for :
1. and have always been active and will continue to be active.
2. Chief Compliance Officer is Sana Afreen and is available at
3. Nodal Officer can be contacted at
4. Resident Grievance Officer can be contacted at

Few video links of the new feature - Filmi:

MAN Industries India Ltd announced their Q4FY21 results today

BSE link



Delivered strong & consistent performance

FY21 Total Income at Rs. 21,110 mn, growth of 18.9 % on Y-o-Y basis

EBITDA at Rs. 2,358 mn, Y-o-Y increase of 27.8%

EBITDA margins at 11.2%, over 75 bps Y-o-Y improvement

FY21 PAT at Rs. 1,009 mn, Y-o-Y growth of 81.7% 

Man Industries (India) Limited reports Financial Results (consolidated):                                        (Millions)


Q4 FY21

Q4 FY20

% change Y-o-Y



% change Y-o-Y

Total Income

















350 bps



78 bps








PAT Margins



278 bps



165 bps


Mumbai, May 31, 2021: MAN Industries (India) Limited, one of the leading Large Diameter Pipe manufacturing company, has announced its audited financial results for the quarter and full year ended March 31st, 2021. The company reported consolidated Total income in FY21 stood at ₹21,110 Million, a growth of 18.9% YoY compared to FY20. EBITDA stood at ₹2,358 Million, a growth of 27.8 % YoY with an EBITDA margin of 11.2%. PAT stood at ₹1,009 Million, a growth of 81.7% YoY, with a PAT Margin of 4.8%.

Further, the Company has reported the Standalone Total Income of ₹5,573 Million in Q4 FY21. EBITDA stood at ₹589 Million, a growth of 24.2% YoY. EBITDA Margin stood at 10.6%. PAT for the quarter stood at ₹259 Million, a growth of 107% YoY, with a PAT Margin of 4.6%.

The unexecuted order book as on 31st March 2021 stood approximately at ₹18,000 Million, to be executed in the current financial year. The company continues to have a robust book of outstanding bids for more than ₹1,20,000 Million at various stages of evaluation for several Oil, Gas and Water projects in India and abroad. The company therefore expects good order inflow in near future.

Commenting upon the performance and future outlook of the Company, Dr. R.C. Mansukhani, Chairman, MAN Industries (India) Limited, said “We are happy to announce a steady performance for the quarter despite the uncertainties created by the pandemic. Reported revenue for the quarter stands at ₹5,573 Million. EBITDA for the quarter has grown by 24% year on year to ₹589 Million. Opportunities in the oil and gas sector remain positive on account of higher oil prices and increasing drilling activities globally. Government’s aim to increase the share of Natural Gas in the country’s energy mix to 15 % by 2030 and make India a Gas-based economy will provide ample opportunities for steel pipes manufacturers like us. We are seeing traction in the Oil & Gas industry domestically as well as globally.

We expect the demand in the oil and gas along with water related infra to give a big push to the demand in the coming quarters and we have started to see good traction in the opening of the bids from various companies and govt. agencies. Overall, we remain committed to deliver profitable growth and continue to be one of the major players in the industry. I would like to thank the entire team of our company for their constant hard work.”


Man Industries (India) Ltd. is the flagship company of Man Group, promoted by the Mansukhani family in 1970. The Company is a part of the well diversified MAN Group, growing under the dynamic leadership of Dr. R. C. Mansukhani. Starting as an Aluminium Extruder in 1988, MAN Industries has now become one of the largest players in LSAW Pipes, Spirally Welded Pipes and Coating Systems. It has state of the art manufacturing facilities with the total combined capacity of 1 Million Metric Tonnes p.a for LSAW and HSAW Pipes and is dedicated to highest Operating and Quality standards, environment protection and Occupational Health & Safety Standards and is accredited by ISO-9001, ISO 14001 & OHSAS 18001 certification. The shares of the Company are listed with Bombay Stock Exchange and National Stock Exchange. Man Industries (India) Limited has been a profit-making company since inception and also a consistent dividend paying company. The company holds an excellent track record of promptly meeting its financial obligations in a timely manner in the toughest market conditions.

Capri Global Capital Ltd PAT rises 10% Y-O-Y to Rs 1.77 Bn

~ AUM up by 20% to Rs 48.48 bn driven by its focus on MSME and affordable housing finance segments ~


Performance Highlights for the quarter ended March 31, 2021


·         Total Assets Under Management stood at Rs. 48.48 bn in Q4 FY21 as against Rs. 40.35 bn in Q4 FY20

·         75%+ book constitutes of MSME and Affordable Housing Finance

  • MSME book grew by 23% Y-O-Y to Rs. 25.11 bn
  • Affordable Housing Finance AUM grew by 29% Y-O-Y to Rs. 11.55 bn

·         Total Disbursements stood at Rs. 14.4 bn

·         Capital Adequacy Ratio remains strong at 37.7% level

·         The Asset Quality remained healthy with NNPA at 0.9% in Q4 FY21

·         Serving over 29,400+ customers across businesses through 85 branches in 8 states


Performance Highlight of the FY’21:


·      Net Interest Income and NIM for FY21 stood at Rs. 3.85 bn and 8.7%, respectively

·      Ratio of operating expenses to net total income for FY21 improved to 35.3% v/s 40.9% in previous fiscal

·      PAT increased by 10% Y-O-Y in FY21 to Rs. 1.77 bn v/s Rs. 1.61 bn in previous fiscal

·      The company has adequate liquidity buffer of Rs. 10.32 bn at the end of FY21

·      Maintained credit ratings of A+ (CARE Ratings) and AA- (BWR Ratings)


Focused on MSME and Housing Finance, a Non-banking finance company (NBFC) Capri Global Capital Ltd (CGCL) has registered 20% growth in the total asset under management to Rs 48.48 bn driven by its focus on MSME and affordable housing finance segments. The initiatives taken by the company to modernize its tech stack has led to improvement in overall employees’ productivity and in-turn reduction in operating expenses to income ratio to 35.3% in FY21 as against 40.9% in the previous financial year. This supported growth in profit by 10% Y-O-Y to Rs. 1.77 bn from Rs. 1.61 bn in the year-ago period.


The consolidated net worth of the company stood at Rs. 17.17 bn in FY21. MSME portfolio continues to dominate with 23% Y-O-Y growth with an AUM of Rs. 25.11 bn. Affordable Home Loan businesses showed a promising growth of 29% Y-O-Y with an AUM of Rs. 11.55 bn.


Commenting on the outcome, Mr. Rajesh Sharma, Managing Director, Capri Global Capital Ltd., said, “Our profitability and strong loan book growth for the quarter demonstrated significant improvement in performance across key indicators despite severe headwinds of Covid-19. Our knowledge of micro-market and emphasis on the secured small ticket size loan in Tier II, III & IV cities led to a significant growth in the business. Compared to the scenario in the first two quarters of the year, the second half of the year saw us flex towards our visionary growth. Our financial prudency coupled with other measures including regulatory policies has helped us widen our credit reach for the financial inclusion while maintain a healthy asset quality.”


On the outlook of the company in upcoming time, Mr. Sharma believes that “We have built a robust ecosystem with the pillars of agility, strong leadership and innovation. We are confident to deliver double digit growth with sustained EBIDTA.


Amid the current economic scenario, Capri Global Capital Ltd, will continue to maintain a cautious stance on disbursement, enhance risk mechanism and ensure seamless delivery.”


About Capri Global Capital Limited

Capri Global Capital Limited (CGCL) is a Non-Banking Financial Company (NBFC) listed on the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE). The Company operates in two major verticals – MSME Loans and Affordable Housing Finance – through its strong network of 85 branches spread across 8 states and backed by a strong and committed workforce of 1,945 employees in the country. CGCL addresses the capital needs of MSMEs through its SME & Retail Lending vertical by offering multiple products: MSME Business Loans, Working Capital Term Loans, Term Loans Against Property Rentals, and Term Loans for Purchase of Property. Our tech-enabled processes and smart analytics ensure that we offer products tailored to meet the requirements of our customers. Capri Global Housing Finance Limited, a subsidiary of CGCL, operates in the affordable housing finance space is providing home loans to Lower and Middle-Income families and is a key contributor to the PM’s vision of “Housing for All” by 2022


 “FIT BODY- FIT MIND Series -2 GYNAECOLOGY” on 26 th May, 2021 ICSI-WIRC had organized Webinar on “FIT BODY- FIT MIND Series -2 GYNAECOLOGY” on 26 th May, 2021. Around 504 members participated by registering in the event from entire Western Region. The session was appreciated by the participants and webinar was conducted successfully.

Sessions was conducted on the following key areas – • Anemia • Menstrual Problem • Fibroid • Ovarian Cyst • Pregnancy Planning • Pregnancy care”. The esteemed Speakers of the program was Dr. Mukta Rayate. Session was inaugurated by CS Pawan G Chandak, Chairman, ICSI-WIRC & CS Amrita Nautiyal, Treasurer, ICSI-WIRC.

Dr Mukta Rayate is an excellent and well experienced senior gynecologist. She has an experience of 20 yrs in the field of obstetrics & gynecology. She has completed her MD in OBGY from V M medical college Solapur. She did diploma in endoscopy from Germany.

The webinar was conducted under the valuable guidance of CS Pawan G Chandak, Chairman, ICSI-WIRC. The participants appreciated the awareness created through Talks of the sessions.

About ICSI

The Institute of Company Secretaries of India (ICSI) is a premier professional body set up under an Act of Parliament, i.e., Company Secretaries Act, 1980, for the regulation and development of the profession of Company Secretaries in India. It functions under the jurisdiction of Ministry of Corporate Affairs, Government of India. The Institute, being a proactive body, focuses on best and top-quality education to students of Company Secretaries Course and best quality set standards for CS members. The Institute has over 65,000 members and about 2.5 lakh students on its roll.

About WIRC of ICSI

Western India Regional Council (WIRC) is one of the Four Regional Councils of the Institute of Company Secretaries of India (ICSI). It is importance, as it is based in the financial Capital of India, i.e. Mumbai. ICSI-WIRC comprises five states, viz. State of Chhattisgarh, Goa, Gujarat, Madhya Pradesh, Maharashtra and two Union territories, viz Daman & Diu and Dadra & Nagar Haveli. ICSI –WIRC has 17 Chapter Offices situated across the Western Region.

AU Small Finance Bank rolls out the most comprehensive employee well-being programme

 Vesting and exercise of unvested ESOPs of deceased employees can be exercised by the heir Mumbai, May 31 st 27 th , 2021: Extending a timely helping hand up to the families of employees who succumbed to Covid, AU Small Finance Bank has added certain key benefits to its three-pronged Prevention-Cure-Security (PCS) programme, making it one the most comprehensive employee welfare scheme among all the banks. This scheme aims to provide financial, medical and educational assistance to its employees and their families.

The bank will provide monetary compensation equal to 50 per cent of the deceased employee’s fixed salary to the family for two years with a maximum cap of Rs. 5,00,000. Another important step taken by the bank is allowing the vesting and exercise of unvested ESOPs of deceased employees which can be exercised by the heir. Both these measures aim to provide support to the families of employees who succumbed to Covid.

Additionally, the educational expenses of the deceased (due Covid and any other reason) employee’s children (up to two) will be borne by the bank on need basis till they complete graduation. Under this scheme, the bank will disburse Rs 5,000 every month per child for pre-graduation and Rs 10,000 per month per child during graduation. This education corpus will be sponsored by Sanjay and Jyoti Agarwal Foundation and the employees of AU Bank. The immediate family members of employees who have succumbed to Covid on or after April 1, 2021 would be eligible for all these benefits.

The bank also has brought in a new initiative under the ‘prevention’ aspect wherein employees will be allowed to enroll their parents in Group Mediclaim Policy mid-term.

These benefits will be in addition to the support the bank already has been providing through life insurance, medical insurance, and other statutory benefits such as interest free salary advance, paid Covid leaves, and additional financial support for medical emergencies.

“We stand in solidarity with the world for the global loss of lives and livelihoods that it suffered in the last year. We have introduced the Prevention-Cure-Security (PCS) programme for our employees to provide financial aid and assistance to them, as our key sustainability initiative, this year. With the second wave of Covid-19 cases across India, we have seen many families left with no medical or financial assistance. While we understand that no financial help can compensate for the loss of loved ones, it is important for us as an organisation to stand together with the families to help them cope with their grief and prepare for a better tomorrow,” said Mr. Sanjay Agarwal, MD & CEO, AU Small Finance Bank.

The Bank is taking proactive steps to enroll and will also pay the annual insurance premium for the first year on behalf of those employees who are not covered in any schemes including staff on third party payroll in programmes such as the Pradhan Mantri Jeevan Jyoti Bima Yojana and Pradhan Mantri SurakshnaBima Yojana.

In view of the rising number of Covid positive cases in the country, the bank has set up a separate cell within the HR Department for Employee Welfare, Wellbeing and Happiness to assist with proper isolation infrastructure, quality food, transportation and medication requirements.

About AU Small Finance Bank:

AU Small Finance Bank Limited (AU Bank) is a scheduled commercial bank and a Fortune India 500 Company. Starting its journey from the hinterlands of Rajasthan, today AU Bank is the largest Small Finance Bank with a deep understanding of the rural and semi-urban markets that has enabled it build robust business model facilitating inclusive growth. With 25 years legacy of being a retail focused and customer-centric institution, AU started its banking operation in April 2017 and as on 31 st March 2021, it has established operations across 744 Banking Touchpoints while serving 20.2 Lakh customers in 15 States & 2 Union Territories with a talent base of 22,484 employees. The Bank has a net worth of ₹6,275 Cr, deposit base of ₹35,979 Cr and net advances of ₹ 34,609 Cr. AU Bank enjoys the trust of marquee investors and is listed at both the leading stock exchanges viz. NSE and BSE. It has consistently maintained a high external credit rating from all major rating agencies like CRISIL, ICRA, CARE and India Ratings.

Kids go free all summer on Yas Island

Access to the UAE’s best playground awaits, including theme parks, hotels, and the Louvre Abu Dhabi


Mumbai, 31st May 2021: Kids are set to have a summer to remember at Yas Island Abu Dhabi this year, with access to the UAE’s best playground absolutely free when booking Parks Hopper & Kids Go free Packages! Until 30 September 2021, children below the age of 12, when accompanied by a paying adult*, can enjoy three world-class theme parks - Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World™ Abu Dhabi – for free alongside staying and eating for free at some of the island’s top hotels.** Designed for big and little kids alike, families can enjoy even more quality time together at purse-friendly prices.

What’s more, all packages booked through not only get access to Yas Island’s incredible range of theme parks, but guests can also enjoy complimentary tickets to Abu Dhabi’s renowned art and civilization museum: the Louvre Abu Dhabi.

Hilton Abu Dhabi Yas Island Family Package

Families looking to ramp up their summer plans can receive inclusive access to any of Yas Theme Parks for every night they stay on the island. More nights equal more theme parks and more fun to be had! One night and one theme park starts from AED 368.00** and kids under the age of 12 can eat and play for free when sharing a room with the adults, and booked on their parents’ meal plan. Additionally, the entire family can also enjoy 15% off food and beverage, and up to 15% discounts on spa treatments.***

W Abu Dhabi –Park Hopper & Kids Go Free Promotion

Short on time? That’s not a problem! Book Yas Island’s Park Hopper with Kids Go Free Promotion, allowing kids to access all three of Yas Theme Parks over two days absolutely free. For guests staying at W Abu Dhabi Yas Island, prices start from AED 525** per adult for a one night stay with access to all three theme parks over two consecutive days.

Yas Plaza Hotels Summer Parks ‘Hopper’ & Kids Go Free Promotion

Guests choosing to stay at the island’s 3 or 4 star hotels, including Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, can enjoy lower prices with the same Park Hopper & Kids Go Free Promotion. Prices start from AED 450** for a one-night stay with access to all three Yas Theme Parks over two consecutive days. Kids below 12 years old when sharing the same room with parents stay, eat and play for free.

Parents wanting to bring additional children will be able to add a supplementary child to their ticket from AED 310 for the 2 Days 3 Parks Hopper Offer.

Additional hotel offers include up to 20% discount on food and beverage, up to 15% discount on spa services; free room upgrade at W Abu Dhabi – Yas Island or special room upgrade supplement from standard room to the next room category of AED 33.00 per night when staying at one of Yas Plaza Hotels. The room upgrade can be booked only at at the time of booking the package.***

The ‘Kids Go Free’ summer packages give families access to more than 100 thrilling rides and attractions at the three one-of-kind theme parks nestled on the Island. From family friendly rides and attractions at Ferrari World Abu Dhabi, to making waves with thrills and spills at Yas Waterworld Abu Dhabi, to joining the stories of superhero favorites and iconic characters at Warner Bros. World™ Abu Dhabi, there’s a wealth of fun and adventure for the whole family to enjoy for a summer like no other.

For more information, bookings, and terms and condition, please visit:

*One free child per one paying adult.

** Starting from price is per adult sharing double/twin room, and is inclusive of breakfast & theme park tickets for up to 2 adults and 2 children below 12 staying in same room, except Centro Yas Island where room occupancy is limited to 2 adults and 1 child below 12 years old. Children share for free on existing bedding. Extra bed charges may apply.

*** Terms and Conditions apply



About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holiday makers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and spectacular musical, entertainment and family events… all within the 25 sq km Island.  Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi, Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall. With eight hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, Crowne Plaza Yas Island Abu Dhabi, Yas Island Rotana, Centro Yas Island by Rotana, Radisson Blu Hotel Abu Dhabi Yas Island, Park Inn by Radisson Hotel Abu Dhabi Yas Island and Staybridge Suites Abu Dhabi Yas Island, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including MAD and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.


For more info, please visit:

Sandeep Maheshwari, the most popular Indian motivational speaker launches SMtv

 Sandeep Maheshwari TV (or better known as SMtv) is 100% free from all kinds of advertising and subscription. Anybody can access it anytime from anywhere. No need to pay a single rupee. New videos will be uploaded regularly and you too can watch it at


Sandeep Maheshwari has got more than 20 Million Subscribers on YouTube and 16 Million Followers on Facebook. Sandeep Maheshwari is a name among millions who struggled, failed and surged ahead in search of success, happiness and contentment. Just like any other middle class guy, he too had a bunch of unclear dreams and a blurred vision of his goals in life. All he had was an undying learning attitude to hold on to. Rowing through ups and downs, it was time that taught him the true meaning of his life.


And once discovered, he consistently kept resigning from his comfort zone and to share the secret of his success with the entire world. It is this very urge of helping people and doing something good for the society that inspired him to take the initiative of launching SMtv to share his knowledge and experience through his videos.


To watch his latest life changing motivational videos, simply log on to

Sunday, May 30, 2021

OnMobile Global Launches Challenges Arena - A Mobile Quiz Gaming App

OnMobile, the global leader in mobile entertainment, has launched a new B2B gaming product, Challenges Arena, a single destination of casual challenges that provides an unparalleled gamified experience.


Challenges Arena offers an immersive experience for gamers to play and compete on quizzes and various theme-based challenges with a real-time rank and leader-board. It provides a competitive mobile platform with multiple paid and trial challenges on thousands of quiz questions and trivia across genres like movies, cricket, travel, food, general knowledge, puzzles, amongst others and also many HTML5 games.

Announcing the launch, Biswajit Nandi, Vice President - Sales, OnMobile, said, “We believe Challenges Arena will emerge as a go-to-destination for Quiz and Trivia based casual challenges with several of our global customers. OnMobile is excited to associate with telecom & OTT partners to launch this new offering. Social play, casual esports, real-time engagement, immersive & exclusive digital content with virtual and real rewards makes Challenges Arena a fun and engaging experience for customers."


Challenges Arena offers multiple price points for question-based, daily, weekly and monthly challenges. Users also stand a chance to win exciting bumper prizes, worth up to Rs. 5 lakh by playing challenges regularly.

In the last few weeks, Challenges Arena has added over 350,000 gross users and 110,000 paying subscribers from a leading telecom operator and over 11 lakh users through an OTT partner. In addition, currently there are over 10 active customer discussions that OnMobile is  engaged in globally, for Challenges Arena.

Challenge Arena is available in the form of App and PWA currently, and will be available in SDK form shortly.

Users who want to take up challenges on specific genres can choose to play daily challenges. Winners will be selected based on their performance at the end of the challenge period. OnMobile’s ISO 27001 certified tool ensures transparency in winner selections while focusing on protecting the user data.

POST COVID NUTRITION CARE PLAN : Apeksha Ekbote - Chief Dietician, Nephroplus

Corona virus infection or COVID is spreading like a wild fire and taking utmost precaution like wearing a mask and maintaining social distancing is very important. However, one must not forget that Nutrition plays a vital role in building immune system. 

As most of you have already started Kashayams and Kadas to boost your immunity, one must understand that incase an individual is affected with this virus which produces and inflammatory condition in your body and has a lasting effect of 6-8 months affecting different organs especially lungs and liver, a nutrition care plan is must which is the only way to boost your immunity, fight off infection, produce antibodies and also relieve fatigue. 

Wash your hands properly with soap and water. Ensure you wash every vegetable/fruit you consume preferably in brine/salt solution.
Keep a check on your sugars/BP if you’re a diabetic, hypertensive or a cardiac patient. In case you’re a renal patient or with multiple co morbidities make sure your lab values are well under control and you seek a professional dietician to plan your diet accordingly
Consume only freshly cooked meals at all times. Do not consume stored foods as they are precursors for further infection.
If a mother is lactating, continue to breastfeed. Yes, even if your infected with COVID, feed the expressed milk to the baby as breastmilk protects babies from infections and its necessary for their survival.
Keep food well covered at all times and consume within 2 hours post cooking.
Hydrate yourself well. Plain water is excellent but also replenish the energy losses through fresh juices, buttermilk, lime juice and soups. Avoid Caffeine and carbonated beverages.
For patients recently intubated and who have difficulty in swallowing, it is advisable to follow a dietician’s advice strictly to regain optimal nutritional status  
Smoking directly damages your lungs and makes you prone to furthermore infections and alcohol consumption suppresses the immune system so, Smoking and alcohol consumption both should be avoided.
Limit your total salt intake to 5g/day (1tsp). Try to restrict pickles,papads, bakery items and fast foods. As these foods will weaken your immune system further. 
                 DIETARY GUIDELINES: A well balanced diet can assist people post COVID to regain their optimal nutritional status and come back to normalcy soon. It is very crucial to meet the increased nutritional requirement of your body as it helps in replenishing your physical, mental and emotional wellbeing during this time. Few modifications in your daily routine which will help in early healthy recovery are:
CALORIES: - Adequate calories must be provided depending on the patient’s nutritional status. If a person is a diabetic, he/she should monitor the blood glucose and plan calories accordingly. For a normal individual, post COVID as the body is lethargic, small and frequent meals of high calorie is helpful. Snack options like chikkis, protein bars, high calorie fruits like banana or mangoes can help in giving the instant energy to the body.
PROTEIN: - Is is the most important nutrient to be taken care of post COVID. 1.2-1.5g/kg body weight is recommended. Protein not only helps in rejuvenating the body’s immune cells but also helps in production of antibodies and promotes faster healing. Vegetarians should consume 2-3 servings of dals, dairy products especially thick curd and paneer, legumes etc. per day. If you’re a non-vegetarian, consuming one whole egg a day is very helpful. Chicken or fish weekly thrice should also be taken. If you feel you are not getting adequate protein, invest in a commercially available protein supplement. 
ANTIOXIDANTS: - Free radicals can only be fought off by antioxidants and natural sources which include Vitamin A and Vitamin C rich sources like citrus fruits, orange-yellow coloured fruits and vegetables, green leafy vegetables, egg, Milk and milk products etc. are a must in your everyday diet. Ensure you take at least one citrus fruit and one serving of vitamin A rich vegetable like a carrot, pumpkin or green leaf every day. 
HEALTHY FATS: - Include healthy fats in your diet to add calories like butter, cream, ghee, avocado, fish, nuts and oilseeds. Fats will make your food denser and also are packed sources of energy.
A good, balanced and planned diet can help you strengthen your immune system again and get back to normalcy at the earliest. Choose your foods wisely and maintain a strict diet regimen. Have small and frequent meals at regular intervals rather than feasting on heavy meals. Your body is your strength; you need to take care of it. 

Friday, May 28, 2021

ASCI issues final Guidelines for Influencer Advertising on Digital media, launches ASCI.Social platform


        Feedback from 25 stakeholders received for draft guidelines

        Digital platform will be home to all information about guidelines and a community of influencers, marketers, agencies and consumers

Mumbai, 27th May, 2021: The Advertising Standards Council of India (ASCI) today unveiled the final guidelines for influencer advertising on digital media. The draft guidelines initially were issued in February and feedback from all stakeholders – advertisers, agencies, influencers and consumers – was sought. To ensure a collaborative process and expert inputs, ASCI tied up with Big Bang Social, a leading marketplace for social storytelling, to get India’s leading digital influencers’ views on board. The guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021. The guidelines make it mandatory for influencers to label the promotional content they post.

As digital media consumption becomes the norm, the distinction between content and promotional advertisements becomes critical. The marketing landscape is transforming, and influencer marketing has become mainstream. Therefore, consumers have a right to know what content has been paid for by brands and the guidelines intend to bring this transparency to influencer marketing.  Since ‘Influence equals action’ is a reality now – consumers today not only buy products and services endorsed by influencers, but they also buy into the brand stories they create. Thus, these guidelines safeguard the interests of consumers, influencers, marketeers, and the advertising industry.

When the draft guidelines were shared, they sparked vigorous conversations within the influencer community and among other stakeholders. We received feedback from more than 25 different stakeholders over two months, some of them included industry associations like IAMAI, IBHA, advertisers like PepsiCo, P&G, Nestle, HUL, Tata, Star, we also received comments from voluntary consumer organizations. Dolly Singh, Vishnu Kaushal, Ayesha Billimoria, Aanam C, Scherezade Shroff Talwar aka Sherry Shroff, Raghav Meattle, Varun Duggirala and more. ASCI took note of all feedback, concerns and suggestions to arrive at the final guidelines

Subhash Kamath, Chairman, ASCI, said: “We received an overwhelming positive engagement and feedback from influencers and others for the draft guidelines, as well as suggestions to finetune and clarify some points. After extensive discussions, we are now launching the final guidelines that balance the interests of consumer, influencers, agencies, advertisers and all other stakeholders. I urge everyone to follow the ASCI Code and the guidelines and be part of this change promising transparency and responsibility.”

One of the key questions raised was how ASCI would monitor potential violations of these guidelines. For this, ASCI has identified a French technology provider, Reech.

Manisha Kapoor, Secretary General, ASCI said “The Reech Influence Cloud platform uses Artificial Intelligence to identify lack of disclosure on posts of a commercial nature on social media. Machine learning algorithms and pattern searching Regex (Regular Expression) maximize accuracy. As part of ASCI’s increasing focus on digital content, we will continue to deploy advanced technology solutions to keep track of advertisements that violate the ASCI code.

Along with the guidelines, ASCI is aiming to develop an inclusive educational approach to shape the narrative of influencer advertising. To achieve this, ASCI is launching the ASCI.Social platform, a one-stop destination for all information related to the guidelines themselves. The digital platform will be interactive with dos and don'ts, FAQs, information related to the guidelines etc. Over time, ASCI.Social hopes to create a community of social media influencers, consumers, advertisers, and talent management agencies.

Dhruv Chitgopekar, Founding Partner, Collective Artists Network and CEO of BigBang.Social said: “The guidelines were the need of the hour considering the rapid growth in branded communications to consumers via social media. We have guidelines for traditional media advertising but, with the boom in influencer marketing, these are essential. We got on board on ASCI’s behest, lending our learnings from extensively working with social media influencers and understanding of brands to the effort. I’m pleased with how comprehensive and practical the final guidelines are.

Dolly Singh, who is among India’s leading digital influencers, said: “The digital marketing space is growing rapidly and so are its participants. This is the right time to have a codified system of disclosure. I fully support this move by ASCI because it will result in viewers having even greater trust in influencers like me.”

Guidelines for Influencer Advertising in Digital Media





An Influencer is someone who has access to an audience and the power to affect their audiences’ purchasing decisions or opinions about a product, service, brand or experience, because of the influencer’s authority, knowledge, position, or relationship with their audience


Virtual Influencer

Virtual influencers, are fictional computer generated ‘people’ or avatars who have the realistic characteristics, features and personalities of humans, and behave in a similar manner as influencers.


Material connection

A material connection is any connection between an advertiser and influencer that may affect the weight or credibility of the representation made by the influencer. Material connection could include but is not limited to benefits and incentives, such as monetary or other compensation, free products with or without any conditions attached including those received unsolicited, discounts, gifts, contest and sweepstakes entries, trips or hotel stays, media barters, coverage, awards or any family or employment relationship,  etc.


Digital media

“Digital Media is defined as a means of communication that can be transmitted over the internet or digital networks and includes communication received, stored, transmitted, edited or processed by a digital media platform. Digital Media includes but not limited to

1)       internet (advergames, sponsored posts, branded content, promotional blogs, paid-for links, gamification, in-game advertising, teasers, viral advertising, augmented reality, native advertising, connected devices, influencers, etc.)

2)      2) On-demand across platforms including near video on demand, subscription video on demand, near movie on demand, free video. On-demand, transactional video on demand, advertising video on demand, Video on demand, pay per view etc.

3)      Mobile broadcast, mobile, communications content, websites, blogs, apps, etc. / Digital TV (including digital video broadcasting handheld and terrestrial) etc.

4)      NSTV (non-standard television)

5)      DDHE (digital delivery home entertainment)

6)      DTT (digital terrestrial television)




                                                                                           Guidelines for Influencer Advertising in Digital Medi


As digital media becomes increasingly pervasive and more consumers start to consume advertising on various digital platforms, it has become important to understand the peculiarities of these advertisements and the way consumers view them. With lines between content and advertisements becoming blurry, it is critical that consumers must be able to distinguish when something is being promoted with an intention to influence their opinion or behavior for an immediate or eventual commercial gain. Consumers may view such messages without realizing the commercial intent of these, and that becomes inherently misleading, and in violation of clause 1.4 (misleading by omission) and 1.5 (abuse trust of consumers or exploit their lack of experience or knowledge)



1.        Disclosure

All advertisements published by social media influencers or their representatives, on such influencers’ accounts must carry a disclosure label that clearly identifies it as an advertisement.

1.1       The following criteria must be used to determine if disclosure is required:

a.       Disclosure is required if there is any material connection between the advertiser and the influencer.

b.      Material connection isn’t limited to monetary compensation. Disclosure is required if there is anything of value given to mention or talk about the Advertiser’s product or service. For example: If the Advertiser or its Agents gives free or discounted products or service or other perks and then the influencer mentions one of its products or services, a disclosure is needed even if they weren’t specifically asked to talk about that product or service.

c.       Disclosures are required even if the evaluations are unbiased or fully originated by Influencer, so long as there is a material connection between Advertiser and Influencer.

d.      If there is no material connection and the influencer is telling people about a product or service they bought and happen to like, that is not considered to be an advertisement and no disclosure is required on such posts.

1.2      Disclosure must be upfront and prominent so that it is not missed by an average consumer

a.       It should be placed in a manner that is hard to miss.

b.      Disclosures are likely to be missed if they appear only on an ABOUT ME or profile page, or bios, at the end of posts or videos, or anywhere that requires a person to click MORE.

c.       Disclosure should not be buried in a group of hashtags or links.

d.      Using a platform’s disclosure tool should be considered in addition to an influencer’s own disclosure.

e.       If the advertisement is only a picture or video post without accompanying text (such as Instagram stories or Snapchat), the discloser label needs to be superimposed over the picture/video and it should be ensured that the average consumer is able to see it clearly.

                                              I.            For videos that last 15 seconds or lesser, the disclosure label must stay for a minimum of 3 seconds.

                                            II.            For videos longer than 15 seconds, but less than 2 minutes, the disclosure label should stay for 1/3rd the length of the video.

                                          III.            For videos which are 2 minutes or longer, the disclosure label must stay for the entire duration of the section in which the promoted brand or its features, benefits etc are mentioned.

f.        In live streams, the disclosure label should be announced at the beginning and the end of the broadcast. If the post continues to be visible after the live stream is over, appropriate disclosure must be added to the text/ caption.

g.      In the case of audio media, the disclosure must be clearly announced at the beginning and at the end of the audio, and before and after every break that is taken in between.

1.3      The disclosure must be made in a manner that is well understood by an average consumer.

a.       Following is the list of disclosure labels permitted. Any one or more can be used:

·         Advertisement

·         Ad

·         Sponsored

·         Collaboration

·         Partnership

·         Employee

·         Free gift

b.      The disclosure should be in English OR in the language as the advertisement itself in a way that is easy for an average consumer to understand.

1.4      A virtual influencer must additionally disclose to consumers that they are not interacting with a real human being. This disclosure must be upfront and prominent.

1.5     Responsibility of disclosure of material connection and also of the content of Advertisement is upon the Advertiser for whose product or service the advertisement is, and also upon the Influencer. For clarity, where Advertiser has a material connection with the Influencer, Advertiser’s responsibility will be to ensure that the posted Influencer advertisement is in line with the ASCI code and its Guidelines. While the Influencer shall be responsible for making disclosures required under the Guidelines. The Advertiser, shall, where needed, call upon the Influencer to delete or edit an advertisement or the disclosure label to adhere to the ASCI Code and Guidelines.

2.       Due Diligence

The influencers are advised to review and satisfy themselves that the advertiser is in a position to substantiate the claims made in the advertisement.