Soha Ali Khan announces Srija Mallipudi as India’s spelling champ of Classmate
Spell Bee Season 10
Classmate, India's No.1 Notebook Brand by ITC and Radio
Mirchi’s spelling extravaganza Classmate Spell Bee Season 10 culminated today
with an exhilarating finish as Soha Ali Khan announced Srija Mallipudi of Narayana IIT
Olympiad School, Vijayawada as the National Champion of India’s largest
spelling competition. Preetham R of Ryan International School,
Kundalahalli, Bangalore was the first runner up. The theme for the contest this
year is ‘Be Better than Yourself’ that encourages everyone to strive for
continuous improvement. ‘. The competition
this year was conducted across India and engaged with more than 3 lac students
across 1000 schools in 30 cities by testing their mettle in English spellings.
In the
initial phase, an on-ground exercise in schools received massive participation.
The top 15 spellers from each school then competed in the online city finals
round. The top performers from the city finals then competed in the Semi Final
stage of the competition. From there only the top 16 students from across India
went on to battle it out in the televised National Finals.
The
National Finals of Classmate Spell Bee Season 10 saw a grueling competition
between the top 16 spellers of India in the search for the National Spell Bee
Champion. The National Finals will be simulcast on The Discovery Channel, Discovery Kids and Discovery Tamil.
Mr. R Ravinarayanan, Head of Sales & Marketing, Education
& Stationery Products Business (ESPB), ITC Ltd. said,
"Classmate has always endeavored to recognize, nurture & celebrate the
uniqueness of every child. Classmate Spell Bee Season 10 takes Classmate’s
brand thought of celebrating uniqueness further as it gives students yet
another opportunity to identify and showcase their distinctive talents and
skills on a nationwide platform. Classmate Spell Bee season 10 builds on the
scale we achieved last year with the aim of reaching out to even larger number
students across schools and cities in India, through a school contact program
coupled with a novel mobile app and a dedicated website to engage students. The
brand promises to support a child’s dreams with an equally unique & world
class set of stationery products like notebooks, writing, drawing, art and math
instruments."
Mr.
Mahesh Shetty, C.O.O., Entertainment Network (India) Limited said,
“Every year Spell Bee is connecting more integrally with students, parents and
teachers. Having started off as a spelling competition, it is today a landmark
event that propagates the education of the English language at the highest
level. It brings together some of the brightest children from across the
country on one of the most credible edutainment based platforms. This year the
competition has garnered participation from across 30 cities through our
on-ground efforts to add to robust participation online. Like every year, the
competition will be televised to encourage students to showcase their skills on
a national platform and prepare for the upcoming season. What makes the
competition special is the pride that participants take in participating in it
and in making it what it has become today.”
Season 10 saw
Classmate Spell Bee actively engaged with its consumers through a dedicated
website. Classmate provided the Students with learning modules, tests,
interactive blogs and contests to prepare for the event The focus this year has
been to create a holistic educative experience for participants using a versatile
mobile app and web based learning and practice solutions. Classmate believes in
encouraging children to excel in the field of their choice by striving to
continuously improve by competing with themselves and not with others and to be
better than themselves.
Classmate Spell Bee
serves to build the brand thought on ground, inspiring school students to
identify and showcase their spelling skills by providing them with a unique
platform to hone and showcase their language and spelling skills
The
National Champion of Classmate Spell Bee Season 10 won a grand prize of Rs.
2,00,000/- apart from the opportunity to witness the prestigious Scripps
National Spelling Bee 2018 with a parent in
Washington D.C., U.S.A. in an all expenses paid trip. The 4 semi finalists won
a cash prize of Rs. 50,000 each. The grand prize for the winner of Classmate
Spell Bee and those for the semi-finalists have been specifically designed and
sponsored by Classmate to help encourage and enable students to follow their
hearts true calling.
The
competition this year is powered by The Times of India, Times NIE is the education
partner, Discovery Kids is the television partner and Victor Tango is the event
partner for the property.
ITC
made its entry to the education and stationery business with its Paperkraft
brand in the office stationery segment in 2002; and later expanded into the
popular student notebook segment with its Classmate brand in 2003. By 2007,
Classmate became the largest Student Notebook brand in the country. Together,
Classmate and Paperkraft offer a range of products in the Education &
Stationery space to the quality seeking discerning consumer, providing
unrivalled value in terms of product construction & price.
Classmate
and Paperkraft have become a natural extension of consumers. Meticulous
understanding of consumer needs helped create a relevant and comprehensive
portfolio of stationery products created to the highest exacting standards of
performance and safety satisfying the needs of different consumer sets.
Classmate’s
portfolio today comprises of offerings spanning across notebooks, writing
instruments including pens and pencils, scholastic products such as geometry
boxes, scales, erasers and sharpeners, as well as Art Stationery such as Wax
Crayons, Plastic Crayons, Sketch pens and Oil Pastels.
ITC
is the manufacturer of India's first Ozone treated environment friendly
Elemental Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge
of image processing, printing and conversion garnered from Packaging &
Printing Business with its brand building and trade marketing &
distribution strengths resident in its FMCG business to offer superior value
products to consumers.
Entertainment Network India Limited
(ENIL), popularly known as Mirchi, owns 73 frequencies and is advertising
partner for another 3, across 63 cities, making it India’s largest private FM
radio broadcaster. Launched in 2001, Mirchi now operates across the country
with 3 distinct brands- Mirchi, Mirchi Love & Ishq (advertising partner of
TV today network). With the highest listenership across the country and a track
record of developing innovative content, Mirchi has been expanding and retaining
its audiences and advertisers through the years.
Mirchi has delighted listeners and
the industry with its exciting properties such as Mirchi Music Awards (in 8
languages) & Mirchi Top 20. Mirchi is also the biggest concert player in
the country. Mirchi’s initial foray into digital space has helped it gain a
strong position- 21 online radio stations, biggest radio website & biggest
on Facebook, Twitter & Youtube. Mirchi was also the 1st Indian brand to go
international with the launch of the brand in the UAE. Mirchi can also be heard
at T3 international airport, Delhi and for the 1st time on Indian railways on
Kalka Shatabdi. With such a wide presence, on -air, on-ground & on digital,
Mirchi is truly everywhere.