MG Motor further reinforces strong India commitment; pursues channel partners with the right synergy through dealership experience event
MG Motor India today further reiterated its commitment to the Indian market through the first-ever dealership experience event in the country. The event was aimed at selecting the right partners for its operations in India. With over 2,000 registrations received from prospective dealers on its website since entries began on March 11, 2018, MG Motor India also shared its business plans with the selected prospects from Western India at an event in Mumbai.
In order to find dealers who can complement the MG Motor brand synergy, the company will conduct an extensive evaluation process. The key selection parameters will include good market credibility, local market knowledge, financial background, digital savviness, excellent operational efficiency and the capability to deliver a differentiated service commitment that surpasses the industry standard and sets new benchmarks.
“Like our strong focus on employees and diversity, we have laid out a core philosophy for our dealers as well, for they will be the face of the MG brand for customers. Revolving around the umbrella theme: ‘Together we grow’, our dealer policy inculcates complete transparency and mutual respect while focusing on bringing a practical approach to business,” said Rajeev Chaba, President & Managing Director, MG Motor India.
“With a high degree of emphasis on digitisation and business analytics, we will offer a strong support system to our dealer partners, helping them run their operations effectively and profitably. The overarching goal of this endeavour is to provide a heightened customer experience. We are also looking at engaging diversified partners from the non-automotive business with proven experience across organized customer-oriented retail industry,” added Chaba.
As part of the ‘Make in India’ initiative, MG Motor India recently announced that its first vehicle will be launched in Q2 2019, followed by the introduction of one new product to the Indian market every subsequent year. Led by strong R&D efforts of its parent company SAIC, the carmaker is also actively considering offering new energy vehicles and is keenly looking to work with all stakeholders involved to implement the technology commercially.
With the rebuilding of its Halol plant progressing at a fast pace, including the construction of a new press shop, the company is in the process of concluding talks with various suppliers to achieve high levels of localisation in its vehicles.
MG Motor India is also looking to build a future-ready organization that sets the industry benchmarks not only in terms of a young & smart work culture, but also in terms of diversity; female employees already account for 22 percent of the company’s total workforce and it plans to further increase the number of female hires in the future.
Those interested in partnering with MG for a dealership can submit their details on the company website: http://partner.mgmotor.co.in/
Morris Garages : Founded in the UK in 1924, MG (Morris Garages) was world famous for its sports cars/cabriolet series, sought after by many celebrities including British Prime Ministers and even the Royal Family. MG has a long and storied history as an iconic British racing brand, having dominated championships the world over. Since then, MG has evolved into a modern day innovative brand and has continued to be a style icon through the last 93 years. China’s largest automaker SAIC Motor Corporation purchased the MG brand and its businesses in the year 2007. MG Motor India is a fully-owned subsidiary of SAIC Motor Corporation.