Tuesday, January 18, 2022

#STEMTheGap – OLAY launches multi-year initiative to help close the gender gap in STEM careers in India


The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with School EdTech major LEAD



18 January 2022, Mumbai: Why are young girls presented with kitchen sets on their birthdays while boys are given toy robots or construction sets? Are our unconscious gender biases holding girls back? According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). Leading skincare brand Olay is a brand of science, harnessing ground-breaking ingredients and formulations to offer products backed by superior science for healthy looking, beautiful skin. Olay is simultaneously proudly also a brand of women - amongst Olay’s 220 scientists globally, 50% are women. Olay believes the world needs more women in STEM and believes it’s time to change the STEM gender gap equation in India. 


Rooted in cultural barriers and stereotypical gender roles, women are often stereotyped as caregivers or homemakers and restricted in their fields of study to teaching, nursing, fine arts and home economics amongst the like. Our gender biases and stereotypes are holding women and girls back. While there has been an increase in the number of STEM jobs in India, in order to participate effectively in future jobs, Olay believes we should be enabling more Indian girls to fearlessly pursue STEM education and careers.


With the launch of its meaningful initiative #STEMTheGap, Olay India is committing to help close the gender gap in STEM. The brand has unveiled a hard-hitting film highlighting how our unconscious biases teach girls that STEM is not for them and invites us to collectively address this to #STEMTheGap.


Link to the film: https://www.youtube.com/watch?v=Dz0AA0O6MmU


Beyond this, the brand is taking action to support girls’ STEM education in India, launching its STEM scholarship program for girls in partnership with LEAD, India's foremost School EdTech player powering 3000+ schools to deliver international standard education to 1.2 million+ students. Since 2021, Olay is sponsoring tuition fees, as well as tablets and data packs for girls across 6 states in India.


Speaking on the #STEMTheGap initiative, Priyali Kamath, Senior Vice President, Skin & Personal Care – Asia Pacific, Middle East & Africa, Procter & Gamble (P&G) said, “Olay is a brand deeply rooted in science, and with 50% of our scientists being women, we know that girls have the potential to become amazing scientists. With more and more jobs becoming STEM-based, we believe it’s our collective responsibility to prepare girls for the jobs of the future. That is why we are committed to helping close the gender gap in STEM. We are delighted to have created such a heart-warming yet thought-provoking film that stitches together different everyday scenarios to highlight the underlying gender bias that prevails in our society. Beyond this, our scholarship program with LEAD is already making a real and meaningful difference today, and we are excited to be part of driving a positive future for girls in India. Together, let’s #STEMTheGap.”


Sumeet Mehta, Co-founder and Chief Executive Officer, LEAD said “Olay’s scholarships are extremely meaningful and will enable the girls to pursue their passions and interests. Our mission at LEAD is to take excellent education to every child by transforming schools, especially in small towns. Our partnership with Olay will further allow us to create value for students and democratize learning irrespective of where one goes to school. The early years are foundational for girls, and we are proud to be partnering on this cause to make a positive difference and work towards closing the gender gap in STEM.”


About OLAY India: 

OLAY is a worldwide leader in skin care that has been trusted by women for over 60 years. OLAY maintains a deep understanding of women’s changing needs and offers products backed by superior science to meet them. Using ground-breaking ingredients and formulations, and proven performance testing, Olay has a range of products that work at the surface cellular level for younger-looking skin and treat the root causes of skin concerns. Female consumers have come to expect this superior product performance from Olay, as it brings healthy looking, beautiful skin to more than 80 million women on five continents.

As a brand rooted in science, OLAY India advocates for gender equality in STEM. OLAY is committed to help #STEMTheGap in India, inspiring young girls to pursue careers in STEM and funding STEM scholarships for girls across the country in partnership with LEAD School. 

For more information about OLAY, visit https://pgshop.in/brand-olay/



Monday, January 17, 2022

Skylightz Gaming wins iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021- the first ever BATTLEGROUNDS MOBILE Tournament in India


o   Skylightz Gaming takes home the coveted iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 trophy along with the prize money of a whopping INR 50,00,000

o   TSM and Team XO follow up in the second & third spots, winning cash prizes worth INR 25,00,000 and INR 10,00,000 respectively

Mumbai, January 17th, 2022: The month long iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 came to a nail-biting finish last night with Skylightz Gaming emerging winners. They are the first champions of the largest and first ever BATTLEGROUNDS MOBILE Tournament conducted in India. The winning team Skylightz Gaming takes home the coveted iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 trophy along-with the prize money of a whopping INR 50lakh, followed by TSM and Team XO securing second and third positions and winning INR 25lakh and INR 10lakh, respectively.


The iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 was conducted online keeping in mind the current COVID scenario. Through the championship several individual players showcased tremendous resilience and skill to receive special individual awards. Godlneyooo was named the Most Valuable Player of the tournament and received a prize money of INR 1 lakh. SGXsaumrajiu received INR 50,000 for receiving The Lone Ranger award. He also received The Rampage Freak award winning another INR 50,000 for it. The Redeemer award was won by Godlzgod. He received a prize money of INR 50,000. Godlike team won the Most Finishes By A Squad award and received a prize money of INR 50,000





Name of the Winner/ Team



Skylightz Gaming

INR 50,00,000

Second Place


INR 25,00,000

Third Place

Team XO

INR 10,00,000

Most Valuable Player


INR 1,00,000

The Lone Ranger


INR 50,000

The Rampage Freak


INR 50,000

The Redeemer Award


INR 50,000

Most Finishes By A Squad


INR 50,000




































The enthralling grand finale which was spread across four days witnessed the top 16 teams deliver their finest gameplay skills to win the coveted title of the first ever BATTLEGROUNDS MOBILE Tournament in India. The Final day of the Grand Finale brought in some unexpected results. TSM managed to secure second position, while Team XO who was in the first position till the third day swapped places finishing third.


The tournament received an overwhelming response from BATTLEGROUNDS MOBILE INDIA (BGMI) players and fans with 664K teams with A- lister teams such as Godlike Esports, OR Sports, Hyderabad Hydras, Revenant Esports, Reckoning Esports amongst others participating in the month-long championship. Esports enthusiasts showed tremendous interest in the tournament with the tournament receiving more than 199million views on social media handles of BATTLEGROUNDS MOBILE INDIA and iQOO Esports official YouTube channel.


Wooyol Lim, Head of Battlegrounds Mobile Division. says, “We congratulate Skylightz Gaming for showcasing utmost grit and superlative skillsets to win this tournament. Owing to their intelligent squad strategy, clever zone movement and ability to pick up a high number of kills, they have managed to supersede their competitors successfully. We also congratulate all other teams for their participation and fighting spirit. iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 is a manifestation of our efforts towards making esports accessible to every gaming enthusiast in the country. We are happy and proud to have curated a world class tournament and look forward to many more such tournaments. We extend our heartfelt gratitude to iQOO for partnering with us in our vision and taking the initiative to grow esports in India”.


KRAFTON, Inc. is committed to provide a global platform for Indian players to showcase their talent and nurture their skillset. The company is also striving to strengthen the e-sports ecosystem globally & in India. In line with this endeavor, KRAFTON recently announced the inclusion of Indian players to qualify for the official esports program of the 2022 Asian Games via BATTLEGROUNDS MOBILE INDIA. This will give Indian gamers the privilege and opportunity to compete at a globally recognized sporting event and create a mark in the fraternity.


The company is also taking several significant steps to promote safe and responsible gaming habits. Through the Game Responsibly campaign for BGMI (BATTLEGROUNDS MOBILE INDIA), the company aims to build awareness amongst players to cultivate safer and healthy gaming habits. 


About iQOO

iQOO is a global smartphone brand with a strong proposition of unmatched performance. iQOO stands for "I Quest On and On", reflecting the brand's relentless pursuit of perfection. iQOO was created to deliver a unique experience to young, technology-savvy consumers, who are under-served by the current smartphone market. iQOO phones are built for those consumers who are naturally skeptical of the status quo and constantly seeking to improve themselves. As a premium partner, this will be a momentous opportunity to demonstrate iQOO and BMW M Motorsport's high performance to the world.


About KRAFTON, Inc

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studio, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each with its own unique expertise. KRAFTON is responsible for premier entertainment properties including PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning.


BATTLEGROUNDS MOBILE INDIA is available exclusively to play in India. Fans can follow us on our official YouTube, Instagram and Facebook pages for all the latest developments.


For more information on the creators KRAFTON & the vital security safeguards, please visit https://www.battlegroundsmobileindia.com



pTron makes Fitness accessible to all; Debuts FORCE X11 Smartwatch with BT Calling just at 2799/-



Expertly combining style with the latest tech, the newest range of Smartwatch by pTron boasts a best-in-class 1.7” large full touch display with robust features



National, 17th January 2022:  pTron, the rapidly growing and leading maker of affordable and high-quality digital lifestyle and audio accessories brand in India, has expanded its product portfolio for wearables with the launch of a new smartwatch pTron Force X11. With the promise of Style, Performance & Connectivity, Force X11 is here to keep you ahead of the game.


Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “We are always on the lookout to bring to our consumer’s products that not only look good but bring value to their lives as well. Our newest entrant in the Smart Wearable category - ‘Force X11’ is a perfect marriage of innovative technology and iconic design aesthetic at a price never seen before in the category, making it the perfect accessory to keep you ahead of the game. We have packed the Force X11 Smartwatch with features that are sure to impress the GenZ so that they enjoy more & pay less.” 

Lightweight and ergonomically made, Force X11 features 1.7” large HD full-touch color display offering crisp graphics and amplified brightness. The elegant 2.5D curved spherical dial rests in a premium alloy metal casing. Built to last, Force X11 has been rigorously tested to ensure it makes for a perfect and comfortable all day and night wearable accessory.

Equipped with advanced health & wellness sensors, Force X11 efficiently & continuously tracks Heart Rate & other vital body functions like Blood Oxygen. From monitoring their heart rate throughout the day to being reminded to take a moment to reset with a guided breathing session, and even scheduling a daily walk, users can stay mindful of their intentions by tracking their wellness goals on Force X11. The smart devices also feature 7-Active sports modes to ensure overall physical and mental well-being in the COVID era. Force X11 offers a range of smart features to help you manage your day and quickly get the information you need most such as hands-free smart notifications for incoming calls, SMS and Social media alerts with wireless calling via the Bluetooth v5.0 chipset and the built-in microphone to keep you connected without having to hit pause on anything that you do.

With just 3 Hrs of charging time for an extended battery life of 7 days, Force X11 will outlast any activity you do during the day and still track your sleep at night. The Force X11 is compatible with DaFit App for both Android and iOS for an improved user experience. It allows access to a wide range of health data, set reminders, and customised watch faces.


IP68 rated for water resistance, the elegant & truly smart Force X11 is available in two stylish colors that fit seamlessly into your life: Onyx Black & Suede Pink. Force X11 is available on Amazon India at a special launch price of INR 2799/- and comes with one year warranty.


pTron Force X11 – Technical Specifications


Stunning 1.7” touchscreen digital display

Sturdy & corrosion-resistant Zinc Alloy case, top ring & pushers


Bluetooth V5.0 up to 10M


Heart Rate, SpO2, Blood Pressure

Battery & Charging

3 Hrs charging for 7 days battery

USB magnetic charging

Audio & Video:

Yes, with Bluetooth Calling

Sports Modes:

24H Health Monitoring (Blood Oxygen, Heart Rate)

7 Active fitness modes

Daily Activity Trackers:

Pedometer, Calorie Burnt Count, Step Count, Sedentary & Hydrate Reminder, Sleep Monitor, Distance Travelled

Water Resistant:


Other Functions

BT Camera Remote & BT Music Player

Raise & Wake Display

Shake the Watch to Take a Picture


Product Link:



#WearYourForce with #PoojaHegde Video: https://youtu.be/O9_nnC0u3Ns



About pTron:

pTron is a brand owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. pTron, today, is aspiring to be a global brand pushing boundaries far and wide. Ramping up capacities, opening up new channels of business and reaching out to consumers in new geographies are all steps being taken to explore new horizons. pTron has sold more than 7 million units until FY21. Growing at the rate of 50% QoQ, pTron aims to sell an additional 5 million units in FY 22.  

Website: pTron.in

For any media queries, please contact: MSL

Akshay Pawar / 7416874744 – Akshay.pawar@mslgroup.com

Prem Kumar/ 8121888208 – Prem.kumar@mslgroup.com

Thursday, January 13, 2022

India’s sleep coach Duroflex gifts 1.5 Million hours of sleep to underprivileged children


Welcomes 2022 with “Gift of Sleep” initiative; donates 547 mattresses to NGOs


National, 13th January, 2022: ‘Gift of Sleep’ is a novel initiative by leading sleep solutions brand, Duroflex to provide uninterrupted restful sleep to underprivileged children as a gift for the New Year. The brand welcomed the year 2021 with this initiative, where they joined hands with The Better India to gift 365 mattresses to children in need. With an aim to end the year in the same spirit, they took the cause ahead by offering 547 sleep stations with mattresses and pillows to start 2022. The sleep stations were gifted to NGOs in Tamil Nadu and Maharashtra to ensure the children get restful sleep for a hopeful tomorrow while also making sure they begin the year in a joyous spirit. Duroflex continued their association with philanthropy partner, The Better India for this unique initiative. 


Sound sleep is integral for the growth and development of young minds. Hence, targeting children from 10-15 years of age, Duroflex  donated to Shanti Bhavan Residential School in Hosur, Mauli Balak Ashram in Pune and After Care Home in Mumbai. In addition to giving quality sleep, the ‘Gift of Sleep’ initiative will also help in improving their overall wellbeing with better immunity, learning and memory. Duroflex also encouraged their customers to join in and make the gesture sweeter by sending in their wishes and collected those in their Experience Centers across India. These heartfelt wishes were then shared with the children along with their sleep stations.


Commenting on the activity, Smita Murarka, Chief Marketing Officer, Duroflex said,An uninterrupted sleep of 8 hours is a basic need, more so for children. Through the ‘Gift of Sleep’ initiative, our goal is to provide these children, the future of our nation, with much needed restful sleep which is critical for their overall growth and development. We will keep working towards our vision of making India sleep better.


As a business, Duroflex has always strived to do its bit for society. In 2021, they donated over 3,000 mattresses towards COVID and flood relief work across the country including Bengaluru, Mumbai, Kochi, Vellore, Jharkhand, Madhya Pradesh, and Rajasthan throughout the year.


Please find below the link to Duroflex’s ‘Gift of Sleep’ digital film:

Youtube Link: https://www.youtube.com/watch?v=QffHrsd-IvE 


Duroflex website - https://www.duroflexworld.com/ | Follow us on @duroflexworld