• The latest addition to the Taco Bell menu is being offered at an introductory price of INR 99 & INR 119 for the veg and non-veg variant along with Unlimited Pepsi.
• The brand launched a digital campaign on 1st Dec 2022 which celebrates the limited-time offer.
Brand Film- https://youtu.be/yV_tnUqeSx4
National, 1st December 2022: Taco Bell, the world's leading Mexican-inspired restaurant brand, has introduced Cheesy G Taco - a delicious new addition to its existing diverse menu.
The new Cheesy G Taco is a craveable combination of soft, cheesy and crunchy in one wholesome offering an overload of textures and flavors. The warm, soft flatbread, layered with nacho cheese is wrapped around a crunchy taco that is filled with seasoned stuffing, zesty ranch sauce and crispy lettuce. The Cheesy G Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India at an introductory price of INR 99 for the vegetarian variant and INR 119 for the non-vegetarian variant.
Engaging consumers with the exciting new launch is a digital campaign, amplifying the “Three Layers Awesomeness” in the Cheesy G Taco. This indulgent and decadent offering has been brought to life in the brand’s latest digital film, released on its social media platforms.
Talking about the new launch, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell, India, constantly strives to offer our consumers the best, innovative, and craveable value-offerings. The Cheesy G Taco is the ultimate combination of soft, cheesy, and crunchy layers making it a unique experience for all food lovers. We are excited to be launching this product and are certain that anyone who tries the Cheesy G Taco will fall in love with it.”
For year-end celebrations, get your hands on the scrumptious Cheesy G Taco, which is available for a limited-time, December 2022 – February 2023, across all Taco Bell restaurants in India, and take-away. Visit your nearest Taco Bell restaurant to dive into a delightfully soft, crunchy and oh so cheesy experience!
About Taco Bell Corp.
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is a world-famous Mexican-inspired restaurant chain serving customizable tacos, burritos and other specialties with bold flavors, quality ingredients, breakthrough value, and best-in-class customer service to over 42 million customers weekly across the globe. Taco Bell operates over 7000 restaurants in more than 30 markets including the United States, with the expansion still continuing across the globe.
About Burman Hospitality Private Limited:
Burman Hospitality Private Limited is incorporated by members of the Burman Family, the promoters of Dabur India Ltd. Burman Hospitality has brought together a team of industry specialists and is looking to rapidly grow its operations over the next few years. The Company was founded on the same principles that Burman Family believes in for all their businesses, which is to give the Indian consumer, the best, most innovative and value orientated products possible.
Leveraging decades of experience in running successful businesses, Burman Hospitality has embarked on a journey to change the restaurant industry in India by introducing innovation and new service experience. Burman Hospitality entered into a strategic partnership with Taco Bell with a vision to establish the world’s largest Mexican Inspired food chain in India. In 2019, Burman Hospitality became the master franchisee for Taco Bell India. Burman Hospitality aims to have a pan India presence with more than 600 outlets by 2029.