Monday, July 16, 2018

Educational dream of girls accelerated by ‘Two Wheels of Hope’ bicycle bank project by donating 5700 cycles

Two Wheels of Hope is a high impact social empowerment project by the Mentors Foundation, in association with the Tata Trusts and Pawar Public Charitable Trust. Recently 5,700 bicycles were distributed to girls of 6th to 12th standard in Government aided schools across Pune district (Daund-Indapur). One of the key reasons this project was initiated, was due to inadequate options for safe and timely transportation, for girls in Maharashtra to travel to school and back.   

Shri. SharadPawarJi, Member of the RajyaSabha and Smt. Supriya Sule, Member of Parliament from the Baramati constituency were present, and distributed the bicycles to the children. Mr.R Venkataramanan, Managing Trustee of Tata Trusts also graced the occasion.

In the month of July, a total of 10,000+ cycles will be donated in the district of Pune, Maharashtra. The event that witnessed 5,700 cycles being donated will also go down as the single largest donation across the world, in 24 hours. The team behind ‘Two Wheels of Hope’ has also applied to the Guinness book of World Records in this specific category. The same will be confirmed after submitting the necessary documents and details, post the successful completion of the event.
TI Cycles has been at the vanguard of this venture by providing the unsurpassed girls bicycles under the popular brand, BSA. BSA girls bicycles are built keeping in consideration all aspects of comfort that are needed for young girl riders travelling long distances.
Speaking on this momentous occasion, Mr. M.M.Murugappan, Executive Chairman, Murugappa Group, said “It gives us great happiness to be part of the bicycle bank project along with Two Wheels of Hope. To offer freedom and security through cycles resonates with our own brand, BSA’s mission of offering mobility, freedom and independence to young girls. I am happy we have been able to do our part to ensure these girls are getting an education and building a secure future for themselves.”

Friday, July 13, 2018

Arvind SmartSpaces launches new affordable housing project in the heart of Ahmedabad

~The launch marks the creation of Arvind Smart City within Ahmedabad~

 Arvind Smartspaces, India’s leading real estate development company and part of the Arvind Group of companies, today announced the launch of the first phase of its new affordable project in Ahmedabad called ‘Arvind Aavishkaar’. Located in the heart of the city, the launch also marks the creation of Arvind Smart City at Naroda Road, a hotspot of residential, commercial and retail projects developed by Arvind SmartSpaces. The development will consist of around 1200 units with a configuration of 2 BHK, with a carpet size of 475 to 650 square feet and prices starting from Rs. 20 lacs up to Rs.35 lacs. The 1.2 million sq. feet project will take place in two phases over the next 3 to 5 years.

Speaking on the launch of the new project in Ahmedabad Mr. Kamal Singal, CEO & MD, Arvind SmartSpaces said “We are pleased to announce the launch of ‘Arvind Aavishkaar’, our second affordable project in Ahmedabad. The project will supplement the vision of Arvind Ltd. & Arvind Smartspaces of developing a Smart City within Ahmedabad and enhance quality of life for our customers. Considering the government’s focus on affordable housing segment and the recently announced sops under Government’s housing for all initiative, this is the best time to launch this project and create supply in the market. This launch is in line with our strategy to create stakeholder value by steadily growing in key focused markets”.

The residential housing project developed on the theme to ‘discover different shades of life’, Arvind Aavishkaar is a gated community and offers thoughtfully defined amenities. Arvind Aavishkaar is spread across 17,000 sq mtrs and equipped with modern facilities and unmatched amenities such as the Multipurpose court for sports, Splash Pool, Club House, Yoga room, Jogging Track, Part lawn, Outdoor and Indoor gym. Other essential facilities include 24x7 surveillance, Automatic lift etc.

 Arvind SmartSpaces, Built on 80 years old legacy of Arvind Ltd. and established in year 2009, Arvind Smartspaces (formerly Arvind Infrastructure Ltd.) is India’s leading real estate development company headquartered in Ahmedabad. With approximately 14 million square feet of real estate development across the country, the company is focused on delivering real estate solutions that add value to the lives of its customers and is fast emerging as a leading corporate real estate player in the country. The company has real estate developments across Ahmedabad, Gandhinagar, Bangalore and Pune. Backed by the strong brand name of Arvind group and the credibility achieved through already delivered projects, the company has aggressive plans to expand to other parts of the country.

Arvind Limited is one of India's largest integrated textile and apparel company with a strong presence in branded garments. It is one of the largest manufacturers and exporters of textile products with a turnover of US$ 1.7 billion. Arvind has an unmatched portfolio of owned brands such as Flying Machine; as well as licensed product brands such as Arrow, GAP, Gant, Izod, Aeropostale, Nautica, US Polo Assn., to name a few. The portfolio also includes retail brands like Unlimited, The Arvind Store, The Children’s Place and Hanes.

Thursday, July 12, 2018




 Anil D. Ambani led Reliance Entertainment and Friday Filmworks’ company, Plan C Studios today announced their next film – Chanakya - on the incredible life and teachings of Chanakya, the greatest political thinker, philosopher, economist and royal advisor from ancient Indian history.

Superstar Ajay Devgn has been signed to play the title role in the epic drama. The film will be directed by the incredibly talented writer, producer, director Neeraj Pandey.

Commenting on the film, Neeraj Pandey said, “I have been developing this film on Chanakya for quite some time now. It’s an exciting work of passion for me, and I am sure the audiences will love Ajay in his portrayal of the visionary genius.”


Ajay Devgn, looking forward to his first film with Neeraj Pandey, commented, “I am truly looking forward to playing Chanakya. I’ve followed Neeraj Pandey’s work closely and I know Neeraj will tell this story with the clarity and passion with which it needs to be told.”

Born in the 4th century BC, Chanakya was not only a great warrior, but more known as a teacher, economist and a political advisor. He played a key role in the establishment of the dynasty of Chandragupta Maurya.

Commenting on the collaboration, Shital Bhatia from Plan C said, “Chanakya, as a character has always fascinated us, and his practice of political statecraft changed the course of India’s ancient history. We are delighted to bring this epic story to our audiences.”

Shibasish Sarkar of Reliance Entertainment said “Epic characters such as Chanakya have an everlasting sense of mystery and legend around them. We have no doubt that the movie, Chanakya, will be received enthusiastically by modern audiences, providing serious insights into the art of running a state, based on the practical learning and teachings of the greatest master himself – Chanakya. The collaboration between Neeraj Pandey and Ajay Devgn is itself something that fans have been waiting for a long time to see on the big screen.”

Wednesday, July 11, 2018

FUJIFILM X-T100, a new addition to the X Series mirrorless digital cameras

With a sleek and retro design, the small but mighty X-T100 boasts outstanding image quality thanks to its 24.2 megapixel sensor, combined with Fujifilm’s signature color reproduction technology.
Featuring advanced automatic scene recognition, three way tilting touch screen, and the latest Bluetooth®*1 technology, it’s the ultimate everyday photography companion.

 Fujifilm India Private Limited, a pioneer in imaging technologies is delighted to announce the launch of FUJIFILM X-T100, the latest exciting addition to the X Series range of mirrorless digital cameras. Sporting a sleek, retro and stylish design, it offers a host of features including a high magnification electronic viewfinder, a horizontal tilting rear LCD screen, and an extended battery life of up to 430 frames.

The small but mighty X-T100 weighs just 448g with an anodized coated aluminum top cover, it delivers a retro look yet luxury feel. The powerful 24.2 megapixel APS-C size sensor is 14 times bigger than the sensor inside a conventional smartphone and using the latest built-in Bluetooth® technology makes image transfer quick and easy for sharing with friends. The XT100 comes in three stunning colors; Dark Silver, Black & Champagne Gold.

Model MRP XT100 Body only (All Colors) 47,999

XT100 Kit with XC15-45mm F3.5-5.6 OIS PZ (All Colors) 54,999

XT100 Dual Kit with XC15-45mm F3.5-5.6 OIS PZ & XC50-230mmF4.5-6.7 OIS II (All Colors) 70,999

Commenting on the occasion, Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. said, “We are excited to announce the X-T100 as the latest addition to the X Series lineup, this new mirrorless camera is a perfect fit for photographers looking for an easy to use, compact and versatile camera, offering excellent image quality with a variety of enhanced features. Fujifilm has long been creating stylish, lightweight interchangeable lens cameras as part of our X- Series family, and with our brand new XT100 our endeavor is to offer interesting blend of performance and value while retaining a sleek retro design. The Fuji X-T100 is designed to be easy to use and intuitive yet offer high-end image quality at an affordable price
The camera is equipped with a phase detection autofocus system and a newly developed autofocus algorithm which offers faster and more precise focusing. Combined with Fujifilm’s renowned outstanding image quality and iconic color reproduction technology, the X-T100 is a camera that is a pleasure to own and a joy to use. It is the ideal companion for anyone on their photography journey.
Main Features:
(1) Anodized coating offers a retro and stylish design in a variety of colors. Combined with Fujifilm’s iconic color reproduction technology that has been refined over 80 years, the camera is the perfect companion for a broad range of shooting opportunities The X-T100 combines a 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s renowned photo quality. Combined with the supplied FUJINON lens, the camera boasts ultimate image resolution, low light capability, wide dynamic range, and outstanding color reproduction.
(2) Fast autofocus and variety of automatic functions for ease of use – the camera appeals to a wide range of users at any stage on their photography journey The X-T100 features phase detection pixels and a newly developed algorithm, originally developed for the flagship X Series’ models. The Intelligent Hybrid AF system’s fast and precise autofocus ensures that you capture those beautiful photographic moments instantly. Furthermore, the evolved SR+ Auto Mode now combines subject and scene recognition. These automatic functions make the camera approachable and easy to use for anyone.
(3) Compatible with Fujifilm's well-received X mount lens lineup and featuring three-way
tilting LCD monitor, an electronic view finder, and powerful battery The X-T100 is compatible with Fujifilm’s award-winning X Mount lens range, including the latest small and light electronic zoom lens, the XC15-45mmF3.5-5.6 OIS PZ. As a result, the X-T100 can be used to cover any photographic subject and genre. The 26 lenses of Fujifilm’s extensive lens lineup covers a vast focal length from 15mm to 1200mm (35mm format equivalent) including zoom and prime lenses. In combination with newly introduced three-way tilting LCD monitor, high resolution and high magnification (0.62x) organic EL electronic viewfinder, and powerful battery capable of 430 frames per charge, the X-T100 is versatile, reliable and the ideal companion for executing creativity.
(4) New Bluetooth® technology for quick and seamless image transfer The Bluetooth® low energy technology has been incorporated for quick, easy and automatic transfer of still images to paired smartphones and tablet devices, using the free smart-device app, ‘FUJIFILM Camera Remote’. The seamless transfer function provides constant image transfer even while in shooting mode, so images can be shared and uploaded at a moments’ notice.
(5) Artistic expression made easy with unique Film Simulation and Advanced Filter modes The X-T100 offers 11 variations of Fujifilm's unique Film Simulation Modes and 17 variations of
Advanced Filters, adding advanced artistic flair or film-like color tones and expression. In addition, the various setting can be adjusted quickly and easily with one-step operation via the function dial, exposure compensation dial, or touch-and-flick function on rear LCD monitor. All these features have been designed to give flexibility in photographic expressions.

Model Name FUJIFILM X-T100
Number of effective pixels 24.2 million pixels
Image sensor 23.5mm×15.7mm (APS-C) CMOS with primary color filter
Sensor cleaning system Ultra Sonic Vibration
Storage media SD Card (-2GB) / SDHC Card (-32GB) / SDXC Card (-256GB) UHS-I *4
Lens mount FUJIFILM X mount

※4 Please see the Fujifilm website ( to check memory
card compatibility.
※5 Approximate number of frames that can be taken with a fully-charged battery based on CIPA standard.

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services. Our corporate slogan is “Value from Innovation.”
Along with expressing Fujifilm's commitment to continuously creating innovative technologies,
products and services that empower the potential and expand the horizons of tomorrow's
businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.
Our Goal is to be a company that is able to resolve a diverse variety of the problems that face
society, contribute to the world through the continuous creation of value – added products and
services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”.

Tuesday, July 10, 2018

Enter the World of Close-Up Perfection with the New Nikon COOLPIX P1000

Experience 3000mm-equivalent super-telephoto shooting with the latest compact digital camera equipped with the highest zoom ratio of 125×

Super-telephoto shooting sees a new level of clarity and quality with the new COOLPIX P1000 announced today by Nikon India, a 100% subsidiary of Nikon Corporation Tokyo. A compact digital camera that combines superior photographic performance for high-quality, breath-taking images with 125× optical zoom and enhanced operability for the user’s convenience, the new COOLPIX is set to be the new contender in the imaging world of optical zoom.

“Optical experience and expertise at its best are the words best describing our new COOLPIX P1000. The camera boasts technological advancements along with superior imaging experience for our users. The ideal companion for super-telephoto photography be it birding, wildlife, or celestial bodies, the new COOLPIX P1000 endows our users with streamlined operability and high resolution quality that is built to impress.” says Sajjan Kumar - Managing Director, Nikon India.

He added. “The new COOLPIX P1000 is the best placed example of Nikon harvesting all energies towards improving our customer experience. With emerging interest in photography it’s imperative for us to bring in technological advancements which our users expect”.

The COOLPIX P1000 is equipped with a 125× optical zoom lens that covers an incredible range of focal length beginning at the wide-angle 24mm1 equivalent and extending to the super-telephoto 3000mm1 equivalent (up to 250×2 zoom is possible when Dynamic Fine Zoom is enabled). Equipped with a newly improved EXPEED image-processing engine to achieve superior image quality and Dual Detect Optical VR to provide a level of vibration reduction equivalent to a 5.0-stop3 increase in shutter speed, this new camera enables sharp and clear images, even with hand-held telephoto shooting. Discover superior operability with features that include an approximately 2359k-dot OLED electronic viewfinder, a control ring that can be used to manually adjust focus and change white balance setting, and a focus mode selector that enables a user to change the focus mode while gripping the camera. This compact camera further supports recording of 4K UHD/30p and Superlapse movies, as well as a variety of optional accessories for a rich and diverse imaging expression.

COOLPIX P1000 Primary Features:

  • Ready for a close-up: The elusive otter, the nimble eagle; while photography of nature’s creature is a favourite with many, the need to keep a respectful distance remains. The COOLPIX P1000 gets up-close, without being too personal, with a 125× optical zoom NIKKOR lens to provide super-telephoto shooting in the coverage of wide-angle 24mm to super-telephoto 3000mm focal length. Super Extra-low Dispersion (ED) and ED lens elements, which offer superior compensation for chromatic aberration, are also adopted for the lens for sharp and high-resolution images throughout the entire zoom range.
  • Finding clarity: View subjects in a sharp and clear view with the high-resolution, approximately 2359k-dot OLED electronic viewfinder. Scenes are clearly projected with a viewfinder magnification of approximately 0.68× (equivalent in 35mm [135] format). This high-performance viewfinder makes framing and viewing images comfortable and easy, even in the bright outdoors. Adding on to the sharpness is the Dual Detect Optical VR, which offers vibration reduction equivalent to a 5.0-stop increase in shutter speed, allowing for worry-free super-telephoto photography. The camera processes two types of camera-shake information detected from the angular velocity sensor and the image itself for precise camera- shake compensation. The effects of camera shake are effectively suppressed even with hand-held shooting.

The COOLPIX P1000 also supports recording of high-definition 4K UHD/30p movies. Frames from movies recorded in 4K UHD format can also be saved as still images to preserve moments that simply can't be captured with a continuous burst of still-image shooting.

  • Operability for all: Taking the camera out with a peace of mind and full shooting enjoyment is made possible with the adoption of a deep grip of the camera to ensure a firmer and steady hold, even with hand-held shooting. The camera further pursues superior operability with features that include a focus mode selector that can be used to change the focus mode after focus has been acquired, and a control ring that allows the adjustments of settings such as white balance and manual focus.

This COOLPIX also comes equipped with an accessory terminal and an accessory shoe that supports a wide variety of accessories, including external Speedlights. Support for Nikon's extensive line-up of accessories further expands possibilities for imaging expression. Among the many optional accessories available for the P1000 is a new Bluetooth remote control (ML-L7) that can be used to eliminate the camera shake that is often a concern with telephoto shooting. This accessory supports smooth and precise super-telephoto photography.

Additional features:

  • Equipped with a 3.2-in. TFT LCD vari-angle monitor
  • Support for Nikon's exclusive NRW (RAW) format
  • Equipped with COOLPIX Picture Control
  • Equipped with a creative mode that makes achieving ideal imaging expression simple
  • Capable of recording Super lapse and time-lapse movies
  • SnapBridge support that enables remote camera control from a smart device and automatic transfer of photos to a smart device

More information on the new COOLPIX P1000 will be shared closer to sale starts date. For more information on Nikon products range, please refer:
Nikon India distributes markets and services the complete range of Nikon imaging products, Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes Nikon D-SLR, the Nikon COOLPIX and range of NIKKOR lenses & accessories. Headquartered in Gurgaon, Nikon has branch offices in Mumbai, Kolkata, Bengaluru and Delhi. Nikon India has total of five Nikon owned Service Centers (4 Branches and 1 Headquarter), 32 ASCs (authorized service centers), 49 Nikon Collection Centers and over 3000 dealer base for complete service & support for Nikon customers. Nikon has also set up 141 Experience zones pan India which showcases the entire range of D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses, Nikon Sport Optics and accessories.

Nikon Website:              
Nikon India Facebook:

Monday, July 9, 2018

OnePlus customers can avail HDFC Bank offers on the newly announced OnePlus 6 Red and other OnePlus 6 variants

OnePlus 6 Midnight Black 8 GB + 256 GB to go on sale starting 10 July at 00:00 hrs OnePlus customers can avail INR 2000 instant discount on EMI transactions on HDFC debit and credit cards on

OnePlus, the global premium smartphone maker, recently announced OnePlus 6 Red that will go on sale starting 16 July, 2018 at INR 39,999 along with the Amazon Prime Day Sale during which the consumers can claim exciting offers with HDFC Bank on the Red and other variants.

Some of the offers that are now live include:

  • OnePlus 6 customers on will receive an instant discount of INR 2000 on all HDFC debit and credit cards on EMI transactions.
  • Customers buying OnePlus 6 devices on other platforms including and OnePlus exclusive offline channels will be eligible for INR 2000 cashback on all HDFC Credit card on EMI transactions.
  • OnePlus customers are also eligible for no cost EMI on all popular bank credit cards on starting July 10th, 2018.

Speaking on the Prime Day Sale of OnePlus 6 Red, Akshay Sahi, Director & Head of Prime, Amazon India said, “We are excited to partner with OnePlus to launch the OnePlus 6, Red exclusively for our members this Prime Day. Prime members can get their hands on OnePlus 6, Red edition which comes with a stunning reflective finish for an amber-like effect from 12 noon on July 16.

The new Red edition comes with 8GB RAM and 128GB storage. To capture the perfect red, OnePlus utilized a never-done-before technique utilizing optical coating, evaporative film and six panels of glass. An added anti-reflective layer was used to allow more light to reach the bottom layers of glass before being reflected off the device, creating a sense of depth. A translucent orange layer intermixes with the red base layer to achieve a radiant glossy red, unique to OnePlus.

Post the success of the OnePlus 6 Marvel Avengers Limited Edition, OnePlus received a great deal of   interest from the community for the 256 GB storage option. The company is now bringing 256 GB storage variant to the OnePlus 6 Midnight Black. The sale of the 256GB variant of the OnePlus 6 Midnight Black will commence at 00:00 hrs on 10 July, 2018 on This variant will retail at INR 43,999.

Within 22 days of launch, one million OnePlus 6 phones were sold – making it the fastest selling device in the company’s history. The new OnePlus 6 Red Edition will be another great choice for users around the world.

Tuesday, July 3, 2018

HGH India 2018 India’s largest trade show for Home Textiles, Home Décor, Gifts & Houseware with 550 brands Is on from July 3 to July 5

Dr. Kavita Gupta, Textile Commissioner, inaugurates HGH India 2018India’s largest trade show for Home Textiles, Home Décor, Gifts & Houseware with 550 brands7th edition Is on from July 3 to July 5 at Bombay Exhibition Centre, Goregaon

HGH India is the country’s largest trade show for integrated home products offering giving a unique opportunity to source world-class merchandise. The show will witness more than 550 brands and 100 exhibitors from 30 countries. They shall showcase their latest designs and product innovations. Approximately 35.000 buyers, specifiers and decision makers are expected to come.
At HGH India 2018,  Dr. Kavita Gupta, IAS Textile Commissioner said, “HGH India has grown almost 40% from last year with 600 manufactures and brands. We as a country are in the position to buy and promote domestic items in the home textiles Industry especially now as our tastes are evolving and becoming more trendy and fashionable. The Trend Pavilion at HGH is particularly important as it sets the theme for the home textile and décor trends for the Indian market.

The Government is offering 25% of subsidy for new investments along with income tax benefits which the home textile market will fully utilize. The Government is also actively looking at giving a positive push to certain areas of home textiles like anti bacterial property, fire retardency and other such innovations in  the textile segment.”

Commenting on the occasion Mr. Arun Roongta, Managing Director, HGH India, said, “This is the 7th edition of HGH India Trade Show and we are overwhelmed by the response. HGH India is a platform for manufacturers, retailers, exhibitors and many more stakeholders in the home fashion industry to connect and conduct business. Year after year, we have tried to deliver something unique to the Indian market with industry trends across home products. We aim to continue encouraging Indian home product industries to help elevate the supply for Indian retailers and institutional buyers.”

Under the theme of Indian Heritage, HGH India 2018 will be promoting handicrafts, khadi, coir and jute products; all of which are a part of India’s rich cultural heritage. Export Promotion Council for Handicrafts (EPCH), Handicrafts Mega Cluster Mission (HMCM), Council of Handicrafts Development Corporation (COHANDS), Kashmir Chamber of Commerce and Ministry, National Jute Board and many more are present at HGH India 2018 to exhibit their high quality products.

The backbone of product offering at HGH India is formed by many international and national top brands and renown manufacturers from home textiles, home décor, houseware and gifts. They come with fresh products, innovation and ambitious presentations  to be explored by the rapidly increasing demand of the Indian retail and distribution system.    

One of the biggest highlights of HGH India is its outstanding investment in home fashion trends research and a concrete installation of more than 120 sqm of Trends Pavilion.This year’s home trends are presented under the theme ‘Transition’ which forecasts the Indian domestic market for 2018-19.

Richenza, The Uber Living, ever evolving brand of superior bed linen provides winter & summer bed sheets , Winter & Summer comforters , duvets, quilts, blankets, curtains , pillows etc​​
HGH India , the annual trade show for Home Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information Services Pvt. Ltd. The trade show is specially designed to connect Indian market for home products and gifts. High quality trade visitors at HGH India comprise of all categories of retailers.  They include department stores, hyper markets, specialty stores, high-end luxury stores and boutiques, traditional store owners, and online and electronic medium retailers. Institutional buyers, corporate gift buyers, interior designers, prospective agents and franchisees too come in large numbers. Besides these, leading Indian importers, distributors, buying agents and brand representatives attend HGH India to explore new business opportunities and partnerships.

HGH India has firmly established itself as a world-class, professional, trend-setting trade show for home textiles, home décor, houseware and gifts. The show connects its exhibitors with their high potential trade buyers in India and helps them find their long-term business partners here. It provides a quick and effective access to the rapidly emerging Indian home products market

‘See from the Heart’, a blindfold run organised in Mumbai to support the upcoming SPIRIT OF PINKATHON Run from Pondicherry to Chennai

20-year-old V. Divya from Chennai will be India’s first visually impaired girl to run The Spirit of Pinkathon Run from 
Pondicherry to Chennai alongwith Pinkathon mentor Milind Soman to spread the message of health and fitness for all women

 Over 100 participate in the See from the Heart, a blindfold run organised at NCPA and several other locations in Mumbai besides seven other cities across India on the same day i.e. Sunday, 1st July 2018 to encourage and motivate 20-year-old V. Divya from Chennai who will be India’s first visually impaired girl to run The Spirit of Pinkathon Run from Pondicherry to Chennai alongwith Pinkathon mentor Milind Soman to spread the message of health and fitness for all women.

Over 300 participants across Pune, Delhi, Bangalore, Hyderabad, Guwahati, Kolkata and Chennai took part in the See from the Heart run where participants ran/walked 3 kms in pairs, out of which one of the partners was blindfolded for one loop and the other partner for the next loop.

Commenting on the innovative See from the heart Run, Model and Founder of Pinkathon Milind Soman said,“United Sisters Foundation has organised the first-of-its-kind ‘See from the heart run’ across India which is a unique experience of solidarity and inclusion. We wanted to do something special for V. Divya who is the first visually impaired girl in India to run such a long distance. Spirit of Pinkathon run is a city to city run taken up by Pinkathon ambassadors to spread the message ‘If I can, anyone can.’ Through See from the heart initiative, we wanted to spread awareness and also sensitise normal people about the challenges faced by differently abled people and how they overcome the same with their spirit and zeal for life. We have many visually impaired girls participating in Pinkathon across cities and some of them are podium finishers. This blind fold run has provided an opportunity for people to show their support and will motivate Divya to accomplish the mean task.”