Wednesday, November 14, 2018

MUMBAI GAMES launched, set to inspire Mumbaikars to take up Sports

 World’s 1st ever City Level, Franchise Based, Multi-Sport, Multi Age Group Sports Extravaganza, Mumbai Games was launched today amidst much glitz and fanfare at the St. Regis, Lower Parel in the presence of eminent Olympian - Pullela Gopichand, National chief badminton coach& Rajiv Gandhi Khel Ratna awardee.

Mumbai Games aims to get Mumbaikars to come out and play. It has been conceptualized by SportzConsult based on 15 years of experience of working with federations, brands, governments and education institutes engaging 4.5 million people annually in sports.The program, which has been accredited by the Maharashtra Olympic Association (MOA),will influence people to inculcate sports as part of daily lifestyle. Mumbai is all set to practice, prepare and play.

Gopichand, Rajiv Gandhi Khel Ratna awardee and Chief Coach for the Indian badminton team said, “This is an absolutely unique concept for India. This will ensure that people do not just enjoy watching sports on TV / Mobile but also to experience the joy of playing. One need not be great at a sport to experience the magic of sport. I believe what Marathons have done for running as a sport, City Games will do for all the other sport. Mumbai Games has the potential to achieve this success and I congratulate them for this endeavor.”

Speaking at the launch, Jitendra Joshi, Co-Founder & Director, SportzConsult, and brainchild behind Mumbai Games said: We believe in the immense power of sports. At the individual level, it has the power to provide 3H – “Health Happiness and Holistic Education. And at the Community level, City level and at the Country level it has the power to bind people. When people play, they don’t care of race, religion, social status. Sports is a unique unifier and it is with that belief, SportzConsult is launching the City Games and starting with Mumbai Games and subsequently launch other cities. We are glad to have champions like Pullela Gopichand, Anjali Bhagwat and Viren Rasquinha, who subscribe to our view and mission and are part of the Governing Council.”

Anjali Bhagwat, Arjuna Awardee mentioned that getting players to participate in non-spectator sport like shooting is difficult. “Mumbai Games also ensures a huge spectator base. Lot of parents, friends and people from the local community can come and view their wards playing. It would boost the morale of the kids and help them understand nuances and technicalities of certain sports like shooting and archery. This will be a boost for the city and should be replicated in every city in the coming years.”

Viren Rasquinha, Olympian and patron of hockey said that the time he spent on the streets of Bandra while growing up where he played multiple sports like Hockey, Football, Seven Tiles and Gilli  
Danda were his first exposure to sports and most cherished memories with friends. Games like hockey at that time witnessed huge crowds and through this initiative it will bring back that much needed zeal. “We need to reinvigorate the spirit of playing sports in the city. We cannot be a one-sport loving nation. We need to be a sport playing nation.”

Contingent format:Mumbai will be divided into eight Contingents across the Mumbai Metropolitan Region ranging from Virar to Churchgate to Navi Mumbai and Thane region.Participants residing in a region will be assigned a Contingent based on his / her pincode. The format will allow the participant to go beyond themselves or their sports team and to represent their contingent / ‘ilaaka’ as a Mumbaikar would say.

Franchise model:The Mumbai Games will follow a first-of-its-kind franchise model for amateur sports, where each Contingent will be owned by a franchise owner – people who are passionate about sports. The model will create a bigger platform and increase participation by allowing to go hyper-local.

Multiple divisions:The players will be divided into two divisions Elite & Amateur, where in the participation in the Elite division will include a pool of top seeded players which will be created and will be assigned to the teams through an auction.By watching these players play and prepare, young players can learn and get inspired.

Multiple cups: To give opportunity for the amateurs to compete with the players of their own level, Mumbai Games will have two Cups in the Amateur Division. This will make the competition more fun and a thrilling experience. Plus, league format allows more games and therefore more fun!

Mumbai Games is a first of its kind and will have a series of ‘Firsts’ that have been integrated in to amateur sports. All this will add to the participant’s experience and journey. The magnanimity of Mumbai Games will not only ensure that it is a Grand Sports Extravaganza but also a festival where the city is going to bond over sports. Participants of all ages can take part in the 16 games which will be played over 12 weekends, starting December 14, 2018.

SportzConsult, India’s premier sports management company, was founded in 2003 with the vision to get more amateurs to play and transform India into a sporty nation.

Over the last 15 years, SportzConsult has worked relentlessly with federations, brands, leagues, govts and schools. (4.5 million people, 100+ events, pan India)to facilitate playing opportunities for over four million Indians annually. Boasting of managing India’s largest grassroot programs like RF Jr. NBA and Reliance Foundation Youth Sports, and with providing a great participative experience at the core of its ideology, SportzConsult today is the frontrunner in the amateur sports participative space in India. As on date, SportzConsult is working with clients like IMG-Reliance, Tata Tea, Hero Motocorp, TI Cycles, Nestle Milo, Mattel Hot Wheels, Red Bull, Nike, BBC and Gold’s Gym to name a few.SportzConsult is part of the SportzVillage group.

Tuesday, November 13, 2018

Hershey India expands its ‘Better For You’ snacking portfolio with launch of delicious Sofit Protein Cookies

Top post on IndiBlogger, the biggest community of Indian Bloggers

India is the global company’s first market for ‘Better For You’ cookies

 Hershey India Pvt. Ltd, a part of The Hershey Company, one of the world’s leading snacking giants, is set to foray into the premium, ‘Better For You’ segment in the biscuit category with the launch of Sofit Protein Cookies.

Delicious Sofit Protein Cookies is a distinctive product that provides the goodness of protein, omega-3, fibre and vitamins. It has no trans-fat and maida (refined wheat flour). The crunchy cookie is made from multi-grains including wheat, oats, soy and includes ingredients such as flax seeds, almonds, raisins, cocoa and mango. With the launch of tasty protein cookies, Sofit intends to offer today’s health conscious consumer a ‘Better For You’ snacking option.

India is a critical part of The Hershey Company’s international business and is one of its focus International markets. Hershey India is focusing on key brands like Hershey’s and Sofit to enter and build relevance across different snacking occasions in the country. Sofit is a clear market leader in the soy milk category. Hershey India’s strategic intent is to drive strong future growth on Sofit by building a `Better For You’ snacking portfolio that spans different categories.

Commenting on Hershey India’s foray into a new category, Herjit Bhalla, Managing Director, Hershey India said, “Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein, into this $2.8 billion biscuit category, is a perfect next step for the Sofit brand.  Sofit is well-regarded among consumers as a brand that provides protein and other nutrients.  Sofit Protein Cookies makes it easy and convenient to have a crunchilicious snack that is better for you.”

Commenting on the launch of Sofit Protein Cookies, the brand ambassador of Sofit, John Abrahamsaid, “I have been proud to represent Sofit because it cares about providing protein and nutrients to consumers who seek better ways to snack. The launch of Sofit Protein Cookies continues this journey. As more people seek to lead an active and healthier lifestyle, I am happy that Sofit has introduced a tasty way to consume nutrients in the form of crunchy cookies which can provide them the energy to do more.”   
The launch of protein cookies aligns with Sofit’s promise of ‘Energy to do More’, by providing dietary nutrients in a delicious range. These ‘Better For You’ cookies will be available in distinct range such as natural cocoa with healthy flax seeds; delicious mango with real almond bits; refreshing raisins with healthy flax seeds.

Targeted at working adults residing in the country’s large metro cities, Sofit Protein Cookies will benefit such individuals who are keen on leading a healthy and active lifestyle. Sofit Protein Cookies will be available in Modern Trade, Large General Trade stores and E-Com in the big cities of the country. The product will be sold at an attractive price point of Rs 45 for the small pack (100g) and Rs 65 for the Take Home Pack (150g).


      Maximize Gaming Speeds with New HyperX External SSDs

HyperX®, the gaming division of Kingston® Technology Company, Inc., today launched itsSAVAGE EXO SSD in India. It is a performance external SSD to store and run applications quickly and directly from the device. This new drive utilizes 3D NAND technology for better power efficiency and durability, delivering high read and write speeds, 10 times faster than a 7200RPM hard drive1.The HyperX SAVAGE EXO SSD is available in online and retail stores with an MRP of INR 15,999 for the 480GB capacity and INR 30,599 for the 960GB capacity. Also, this drive is backed by a limited 3-year warranty7with free technical support.
“HyperX strives to create innovative high-quality storage solutions custom tailored according to the needs of end of user,” said Mr. Vishal Parekh, Marketing Director, HyperX India. “With the new HyperX SAVAGE EXO SSD featuring 3D NAND technology we continue to offer the exceptional performance products in the HyperX SSD lineup.”
The new HyperX SAVAGE EXO SSD offer PC gamers, overclockers and system builders performance storage solutions designed to meet the needs of a range of gaming applications, including:
     Fast External Storage: The SAVAGE EXO SSD is the ideal storage for users looking for fast, external storage for game backups, video editing and other speed sensitive storage requirements. The SAVAGE EXO SSD features read speeds of 500MB/s and write speeds of 400MB/s1, and offers simple connectivity for Windows and Mac, as well as compatibility with XBOX One and PS4 via USB 3.1 Gen 25. SAVAGE EXO SSD weighs 56 grams offering a slim and compact design for maximum portability making it is the perfect solution for quick storage and data transfer on the go. It offers a load time increase of up to 20 percent on today’s consoles. It is available in 480GB and 960GB capacities.
HyperX takes the tagline We’re All Gamers to heart. Whether you are an amateur or professional player, our goal is to meet or exceed customer expectations with every gaming memory product, headset, keyboard, mouse or mousepad we design.

HyperX SAVAGE EXO Specifications:
         Interface: USB 3.1 Gen 2 Type C
         Capacities: 480GB, 960GB
         NAND: 3D TLC
         Sequential Read/Write: 480GB-960GB — up to 500/480MB/s
         Power Consumption: 5v 900mA
         Dimensions: 123.82mm x 48.61mm x 10.24mm
         Operating temperature: 0°C~70°C
         Storage temperature: -40°C~85°C
         Weight: 56g
         Vibration operating: 2.17G Peak (7–800Hz)
         Vibration non-operating: 20G Peak (10–2000Hz)
         Life expectancy: 1 million hours MTBF
         Warranty/support: Limited 3-year warranty with free technical support
         Part Number& Capacity
o   SHSX100/480G, 480GB
o   SHSX100/960G, 960GB
1 Based on “out-of-box performance” using a SATA Rev 3.0 / PCIe 3.0 motherboard. Speed may vary due to host hardware, software, and usage. IOMETER Random 4K Read/Write is based on 8GB partition.

2 Lighting customizable with motherboard RGB control software.

FURY RGB does not support “dynamic RGB lighting” or header.

4 Some of the listed capacity on a Flash storage device is used for formatting and other functions and thus is not available for data storage. As such, the actual available capacity for data storage is less than what is listed on the products. For more information, go to Kingston’s Flash Memory Guide at Kingston. com/flashguide.

5 When used with a gaming console, formatting may be required.

6 Based on internal testing data, loading times may vary for each individual game.

7 Limited warranty based on 3 years or “SSD Life Remaining” which can be found using the Kingston SSD Manager ( A new, unused product will show a wear indicator value of one hundred (100), whereas a product that has reached its endurance limit of program erase cycles will show a wear indicator value of one (1). See for details.

8 Total Bytes Written (TBW) is derived from the JEDEC Client Workload (JESD219A).
About HyperX
HyperX was born from Kingston Technology, the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 5 million headsets worldwide.

HyperX can be found on:

Monday, November 5, 2018

Jio MAMI 20th Mumbai Film Festival with Star says Until Next Year!

~The week-long festival bids adieu with a star-studded closing ceremony~

 After a packed week full of amazing movies, workshops and star-studded events the Jio MAMI 20th Mumbai Film Festival with Star has finally come to a close. The festival’s closing ceremony at JW Marriott, was an homage to the path-breaking movies and movie makers who have defined and nurtured the industry over the years. An emotional moment for all cinema lovers across the world, the ceremony honored the timeless movie icon Late Sridevi who left behind a legacy that will stand the test of time as a beacon of inspiration for generations of actors and actresses to come.

Hosted by two of the latest super stars in the Hindi film industry, Vicky Kaushal and Bhumi Pednekar, the star-studded closing ceremony saw Darren Aronofsky, Raj Kumar Rao, Boney Kapoor, Parvathy, Zoya Akhtar, Amyra Dastur, Jim Sarabh, Soha Ali Khan Pataudi, Divyendu Sharma, Yami Gautam, Tanuja Chandra among many others grace the red carpet.

Anupama Chopra, Festival Director – Jio MAMI said “What a season it has been for us! It would not have been possible without the relentless hours of work put in behind the scenes. I’m honored to have been a part of the MAMI team and am grateful to our sponsors for supporting this movie festival. The enthusiasm and energy of movie lovers in Mumbai and around the country will never cease to amaze me and I am overwhelmed by ones who filled the theatres day after day. It is their spirit that pushes us to keep trying harder. I hope that the original founders of the Jio MAMI Mumbai Film Festival with Star are happy with our work. We hope to keep serving the city, nurturing talent and celebrating stories”
For the cinephiles out there, the dates for the next Jio MAMI 20th Mumbai Film Festival with Star have been announced: 17th October, 2019 to 24th October, 2019.

Jio MAMI 20th Mumbai Film Festival with Star – Award winners
S. No.
Best Young Critics Award (Special Mention)
Abhijit Bhalachandra

Audrey Fernandes

Samdish Bhatia

Tapasi Raji Yerra

Best Young Critics Award (Winner)
Shwet Sampat

Young Critics Choice Award
Jaaon Kahan Bata Ae Dil by Aadish Keluskar

The Golden Gateway Award for Half Ticket (Shorts) Age 5-9
Listen by Astrid Bussink

The Golden Gateway Award for Half Ticket (Shorts) 9 plus
Amelia by Maribeth Romsio and Chritina Pippa

The Golden Gateway Award for Half Ticket (Feature) Age 5-9
Chuskit by Priya Ramasubban

The Golden Gateway Award for Half Ticket (Feature) 9 plus
Funan by Dennis Do

Special Mention - Oxfam Best film on Gender Equality Award
Sivaranjani and Two Other Women by Vasanth S Sai

Special Mention - Oxfam Best film on Gender Equality Award
Jonaki by Aditya Vikram Sengupta

Winner - Oxfam Best film on Gender Equality Award
Soni by Ivan Ayr

Winner - Royal Stag Barrel Select Large Short Films
New Years Eve by Pranav Bhasin

Special Award for Discovering India in association with Turkish Airlines
Lovesick by Priya Giri Desai and Ann S Kim

Book Award for Excellence in Writing on Cinema (Language in Focus: Malayalam)
100 Varsham, 100 Cinemakal by Madhu Eravankara

Special Mention - Book Award for Excellence in Writing on Cinema (English)
Star…Action Musings of a Movie Maker by Balachandra Menon

Book Award for Excellence in Writing on Cinema (English)
The Perils of Being Moderately Famous by Soha Ali Khan

Special Mention for Dimensions Mumbai 
Metaphor by Gilroy Rodrigues

The Silver Gateway Award for Dimensions Mumbai
Yadav Ji by Nishtha Sadwelkar

The Golden Gateway Award for Dimensions Mumbai
Sheher Ya Tum by Karan Asnani

Special Jury Mention International Competition
Reza by Alireza Motemedi

The Grand Jury Prize for International Competition
Island of The Hungry Ghosts by Gabrielle Brady

The Silver Gateway Award for International Competition
The Heiresses by Marcelo Martinessi

The Golden Gateway Award for International Competition
Manta Ray by Phuttiphong Aroongpheng

The Grand Jury Prize for India Gold
Mehsampur by Kabir Chowdhry

The Silver Gateway Award for India Gold 
The Gold-Laden Sheep And The Sacred Mountain by Ridham Janve

The Silver Gateway Award for India Gold
Jonaki by Aditya Vikram Sengupta

The Golden Gateway Award for India Gold
Bulbul Can Sing by Rima Das

Tribute India - Sridevi

Excellence in Cinema (International)
Darren Aronofsky