Saturday, December 30, 2017

Health is Wealth, How to Gain it

Top post on IndiBlogger, the biggest community of Indian Bloggers

Dear friends , Merry Christmas. 

Wish you a very Healthy & Wealthy new year in advance.

You must be wondering , whether  I am joking ?.  Healthy-Wealthy wishes and  calorie loaded, sugary yet enticing Choco bar in the same frame ?.

Well yes, this choco bar is enticing yet low-calorie as it's sweetened with Gulkand & honey , instead of the killer-sugar. Believe me Life is good if we make smart choices like Vinod Intelligent cookware. Here's how to gain Health with Vinod.

Let's begin our #CountdowntoFitness 

We the Mumbai Lifestyle bloggers were invited by Vinod Intelligent cookware for #BrunchingSundays with an innovative theme #CountdowntoFitness. This unique theme was in tune with Countdown to Good Health , Good Body.

Bandra's Fine-dining bar , Veranda welcomed us with choicest mock tails and zesty starters . Next the #CountdowntoFitness witnessed a wonderful gathering of bloggers indulging in various fun-filled contests like , push ups, identifying the spices just by touching and smelling , foodie-viva , hula hoop ring etc.

We were acquainted with Vinod Intelligent cookware , one of India's oldest yet innovative cookware brand that has evolved the cooking experience and made life easier for all of us who cook, either lovingly or duty fully. Cooking healthy food in a healthy way is a tall order and it's possible through Vinod . 
Vinod-Zest Induct Cookware is fantastic. It has a 3 Layer non-stick coating. You need not worry about the coating wearing off early. It needs lesser oil while cooking and preserves the nutrition value of all food items. Vinod is providing us various utensils since 1963 .

Vinod cookwares are durable as well as of good quality. Vinod has recently launched the New & Improved  INTELLIGENT COOKWARE which  retains the nutrition in the food by using less oil while cooking in it. Please check Vinod's website and select as per your choice eg. many sizes and varieties of Sauce pans , Frying Pans , griddles , tawas , Pressure cookers , sippers , Insulated Bottles , toasters  etc.

Vinod cookwares have extra aluminium to hold the ceramic coating which ensures that it uses less gas while cooking. It does not need separate spatula , we can use metal spoons too. Vinod cookwares are PFOA Free so no toxic fumes while cooking on high flame. We can use it on an induction stove and the added bonus is 12 month guarantee.

Friday, December 29, 2017

WIRC - Insolvency Summit 2017

The Western India Regional Council of the Institute of Chartered Accountants of India organized Insolvency Summit 2017 on 29 th  December, 2017 at Hotel Taj, Santacruz, Mumbai. 

Shri M.V. Chakranaraynan, Regional Director, Registrar of Companies, Maharashtra, Mr. S. Ravi, Chairman, Bombay Stock Exchange, Mr. Ashishkumar Chauhan, Managing Director & CEO, Bombay Stock Exchange, Shri Pawan Kumar Bajaj, Managing Director & Chief Executive Officer, United Bank of India, Chairman of WIRC CA Vishnu Agarwal, Office Bearers of WIRC, CA. G. Ramaswamy, Past President- ICAI, CA Uttamprakash J. Agarwal, Past President- ICAI, CA Subodh Agarwal, Past President- ICAI, CA. Sunil Talati, Past President- ICAI, addressed more than 500 chartered accountants.

In order to promote systematic Studies / Research on topics of contemporary interest and relevance to Insolvency & Bankruptcy Code. The WIRC of the ICAI  organised the  “Insolvency Summit 2017” with the objective to give the professional and practical insight into insolvency and bankruptcy code to Chartered Accountants in IP practice.

The inaugural session of the summit took place on Friday, 29th December, 2017 at 10.00 am at the Taj santacruz.. Shri M.V. Chakranaraynan, Regional Director, Registrar of Companies, Maharashtra, Mr. S. Ravi, Chairman, Bombay Stock ExchangeMr. Ashishkumar ChauhanManaging Director & CEO, Bombay Stock Exchange and CA. Vishnu Agarwal, Chairman – WIRC, graced the occasion as Guests of Honour.  More than 500 CA members participated in this summit from Mumbai and from other parts of the Western Region. 

WIRC Chairman CA Vishnu Agarwal - News Snippets

The Western India Regional Council of the Institute of Chartered Accountants of India organized a S. Vaidyanathan Iyer Memorial Lecture on Stress Management & Effective Communications Skills on 28 th December, 2017 at ICAI Tower, Bandra Kurla complex, Mumbai. CA. Pooja Maloo from Surat delivers on “Communication” the human connection- is the key to personal and career success - Effective Communication Skills, Team Management, Time management and Campus to corporate. Chairman-WIRC, CA. Vishnu Agarwal also address the participants. More than 300 chartered accountants attended this lecture meeting.


The Students Association of the Western Region of Institute of Chartered Accountants of India organized and witnessed the Education Tour at Registrar of Companies from across the region in presence along with CA. Vishnu Agarwal, Chairman – Western India Regional Council of the
Institute of Chartered Accountants of India. The Shri M.V. Chakranaraynan, Hon’ble Regional Director, Registrar of Companies, Maharashtra addressed the students.


The Students Association of the Western Region of Institute of Chartered Accountants of India organized and witnessed the Education Tour at Income Tax Appellate Tribunal which saw CA students from across the region in presence along with CA. Vishnu Agarwal, Chairman – Western India Regional Council of the Institute of Chartered Accountants of India. The Hon’ble member of the ITAT, Mumbai, addressed more than 50 students on the bright prospects and opportunities in future for profession, his views boosted the morale of one and all.


The Students Association of the Western Region of Institute of Chartered Accountants of India organized and witnessed the Education Tour at GST Bhavan, Mumbai, which saw CA students from across the region in presence along with CA. Vishnu Agarwal, Chairman – Western India Regional Council of the Institute of Chartered Accountants of India.


The Students Association of the Western Region of Institute of Chartered Accountants of India organized and witnessed the Education Tour at Income Tax Department, Mumbai which saw CA students from across the region in presence along with CA. Vishnu Agarwal, Chairman – Western
India Regional Council of the Institute of Chartered Accountants of India.


Tuesday, December 26, 2017

International Research Organization honors heath care fraternity

Second edition of "Indian Health Professionals Awards 2017”
receives overwhelming response

 Renowned, talented and reputed health professionals and organizations from India were awarded for their outstanding work in their respective fields in the second edition of the Indian Health Professionals Awards 2017 organized by Pune-based International Research Organization for Life & Health Sciences (IROLHS) held in Delhi.

The second edition of the Indian Health Professionals Awards 2017 organized by Pune-based International Research Organization for Life & Health Sciences (IROLHS), Smile Nation in association with Green Park Dental received an overwhelming response. More than 250 doctors were rewarded from 25 states of India at the hands of sports legend former Indian sprinter Padma Shri Milkha Singh.

Speaking about the initiative, Dr. Swapnil Sunil Bumb, Founder & CEO, IROLHS and the stalwart behind the initiative said, “We are thrilled with the response that we received for the second edition of the awards. It is a matter of great pride that the award is growing from strength to strength every passing year. I strongly feel that such awards can definitely boost the outstanding contribution of the healthcare professionals for the betterment of society and health education. It is with this perspective IROLHS & Smile Nation come together to hostIndian Health Professionals Awards. We strongly feel The Indian Health Professionals Awards can become an exchange of idea forum where the stakeholders from the healthcare sector can discuss, deliberate and put forth their solutions to the issues plaguing the healthcare industry.”

This year’s award ceremony witnessed presence of leading names from diverse sectors. Professionals from various categories were awarded for their excellence in the field of healthcare delivery, research, new innovations and rural social service for betterment of society and health education. The nominees were judged by an independent jury comprising experts from the medical and Dental field. The mega initiative witnessed get together of the who's who of the healthcare sector in one place to discuss, network on issues that are so pertinent to this Industry. The discussion highlighted the issue related to securing India's health concerns. The event witnessed leaders from private & government organizations, policy makers, representatives from the government & key people from sector affiliates, all assemble to recognize & applaud the achievements of the best health care providers.

The event was graced by Hon. Shri Haribhai Chaudhary, Union Minister of State for Coal & Mines, Hon. Shri Shiv Pratap Shukla, Union Minister of State for Finance & Vice President of BJP Uttar Pradesh, Shri Kuljeet Singh Chahal, General Secretary, BJP Delhi Sate, Shri Naresh Kumar, IAS Officer, Chairman, New Delhi Municipal Council, Shri Madhup Vyas, IAS Officer, North, Commissioner, DrDilraj Kaur, IAS Officer, Additional Commissioner in the South Delhi Municipal Corporation and Padma Shri Dr Randeep Guleria, Director of AIIMS, Delhi.

Thursday, December 21, 2017



Fashion is about weaving a story that leaves a lasting impression. Lakmé Fashion Week has been continually doing so with the most pathbreaking and impactful initiatives year after year. Scroll below for all the times this year that LFW got the world talking about things that made a difference!

Recognized for being a pioneer in encouraging conversations around inclusivityLakmé Fashion Week SUMMER/RESORT (SR) 17 introduced the world to India’s first transgender model – Anjali Lama. Her presence created a stir in the international media. In the Indian fashion world too she created a storm  and has since bagged several magazine covers and become the face of several campaigns.

Anjali Lama at Lakmé Fashion Summer/Resort 2017

In WINTER/FESTIVE (W/F) 17, LFW gave Indian aspiring models a chance to win an exclusive modelling contract with IMG Models international. Kiyara, the winner who hails from a small town in Rajasthan is now set to work with the likes of Gigi Hadid and Miranda Kerr
Kiyara at Lakmé Fashion Week Winter/Festive 2017

Day 2 at Lakmé Fashion Week a dedicated day towards sustainability gave Next Generation designers a chance to collaborate with five young master craftsmen from Paramparik Karigar, an organisation that works with local artisans, to re-imagine craft and  bring forth new ideas onto a mainstream runway.  The show was one of the most talked about in the season and received a standing ovation!
Paramparik Karigar Presents ‘Craft Is Cool’ At Lakmé Fashion Week Summer Resort 2017

The LFW SR 17 ramp came to life with delicately designed crafts and textiles when IMG Reliance presented the ‘Artisans of Kutch’ show. It showcased grassroot level artisans living in Kutch as original makers and designers

Artisans Of Kutch At Lakmé Fashion Week Summer Resort 2017

After a plus sized fashion show in 2016, LFW WF 17 had ace designer Wendell Rodricks in collaboration with a retail brand put forth an eclectic collection. The presentation broke many myths about plus size women and fashion. Color, style and fabrics were interwoven in interesting designs, made to flatter plus sized men and women.

Wendell Rodricks at Lakmé Fashion Week Winter/Festive 2017


LFW WF 17 collaborated with Kranti, an NGO that empowers girls from Mumbai’s Red-light areas and designer Mandeep Nagi and showcased diversity & gender equality through a unique fashion presentation.
Kranti with Mandeep Nagi at Lakmé Fashion Week Summer/Resort 2017

Set against a dramatic backdrop of the setting sun, LFW SR 17’s opening show with Monisha Jaising, was aboard an international luxury cruise liner for the first time in Indian fashion.

Showstopper Sonakshi Sinha and Designer Monisha Jaising at the Opening Show of Lakmé Fashion Week Summer/Resort 2017

After spending an illustrious decade in Paris, Manish Arora – one of the most celebrated and inspiring contemporary designers in the world, chose LFW WF 17 as a platform for his return to the Indian Fashion Industry to showcase his Paris collection after six long years.
Manish Arora at Lakmé Fashion Week Winter/Festive 2017

India was declared as the winner of “Best Country Award” for an exhibit curated by IMG Reliance at the International Fashion Showcase (IFS) during London Fashion Week in February 2017. The designers showcased collections that interpreted the deep heritage of Indian textiles and handlooms to a global audience. For the next London Fashion Week later in the year, some of these designers were chosen to return to London Fashion Week and showcase their collection at the ‘Showroom’

(Left to Right) The Exhibit at the International Fashion Showcase; IMG Head of Fashion, Jaspreet Chandok with Queen Elizabeth II

Supermodel, TV host and cookbook author Padma Lakshmi returned to India to be the showstopper for veteran designer Tarun Tahiliani.

Padma Lakshmi at Lakmé Fashion Week Summer Resort 2017

Sanjay Garg unveiled a celestial collection that was a celebration of purity, craftsmanship and textile at the exquisite Royal Opera House – Mumbai’s premiere heritage site.

Lakmé’s Grand Opening Night with Sanjay Garg at Lakmé Fashion Week Winter Festive 2017

Set outdoors at the Bandra Fort Amphitheatre, the grand finale of LFW SR ‘17 by Anita Dongre had a lush garden as its runway. The theme for the collection 'Alchemy' was 'liquid gold', and was presented through contemporary traditional silhouettes with copious gold accents and delicate surface embroidery. To top it all, the world saw Kareena Kapoor make a public appearance for the first-time post pregnancy.

Lakmé Absolute Brand Ambassador – Kareena Kapoor Khan and Lakmé Grand Finale Designer Anita Dongre at Lakmé’s Grand Finale for Lakmé Fashion Week Summer Resort 2017

Manish Malhotra personifies all things glamorous. The iconic designer and a fashion powerhouse, Manish Malhotra launched a premiere bespoke men’s wear and women’s collection called ‘Tales of Indulgence’. Superstars Jacqueline Fernandez and Aditya Roy Kapoor took to the runway as showstoppers for Bollywood’s favorite designer while the red carpet was studded with Bollywood stars

Designer Manish Malhotra with Showstoppers Jacqueline Fernandez and Aditya Roy Kapoor at the closing show of Lakmé Fashion Week Winter/Festive 2017

In a Facebook 2017 study, Lakmé Fashion Week has reached out to more than 60 million unique consumers and the combined reach across its channels is estimated to be more than 100 million consumers. Digitally, LFW is the largest followed fashion property in India and across the world.

India’s First Ever Virtual Reality Show by Manish Malhotra for Lakmé Fashion Week Summer Resort 2017

Wednesday, December 20, 2017

15th Raymond Crossword Book Award jury shortlist.

Shashi Tharoor, Namita Gokhale, Jerry Pinto, Ruskin Bond : Tough road ahead for the jury to declare first among equals.

The Raymond Crossword Book Award, India’s first and most prestigious Book Award, recognizes and rewards the best of Indian writing & Indian authors.  

Incepted in 1998, over the years, the awards have been equated to the Commonwealth Writer’s Prize, The Pulitzer and The Booker, and are a definitive, veritable platform for Indian Authors. 

Awards are given in the following categories-
a. Jury Category comprising best fiction, non-fiction, children’s books and translations.
b. Popular category comprising best fiction, non-fiction, Business & Management, Health & Fitness, Children’s Writing & Biography.

The Shortlist For The Jury Category Was Released On December 19, And Offers A Delectable Range Of The Country's Best-Known Authors

Maulik Desai, Head Crossword Bookstores says, “This is a prestigious set of awards, as it is equivalent to a ‘critic’s choice.’ These are given away to those authors whose books are shortlisted by a discerning jury, and a very tough call is made about who is first among equals. Fortunately for us, 2017, the 25th year of Crossword Bookstores has given us many reasons to continue celebrating the quality of Indian writing in English.”

The fiction shortlist comprises Murder in Mahim by Jerry Pinto, The Association of Small Bombs by Karan Mahajan, Savithri’s Special Room and Other Stories by Manu Bhattathiri, Things to Leave Behind by Namita Gokhale and Harilal and Sons by Sujit Saraf

The non-fiction shortlist comprises The Great Derangement by Amitav Ghosh,Borderlands--Travels across India's Boundaries by Pradeep Damodaran, Age of Anger by Pankaj Mishra, A Feast of Vultures by Josy Joseph and  An Era of Darkness by Shashi Tharoor. 

The jury shortlist in the children’s category includes How old is Muttajji?, by Roopa Pai and Kaveri Gopalakrishnan, 2 by Paro Anand, Garima Gupta, Kaveri Gopalakrishnan and Orjan Persson, Hot Chocolate is Thicker than Blood by Rupa Gulab, Muezza and Baby Jaan by Anita Nair and Monkey Trouble and other Grandfather stories by Ruskin Bond and Priya Kurian.

A Preface to Man by Subash Chandran translated by  Fathima EV (Malayalam), I Want to Destroy Myself  by Malika Amar Shaikh translated by Jerry Pinto(Marathi), Zindagi Nama by Krishna Sobti translated by Moyna Mazumdar & Neer Kanwal Mani  (Hindi) ,The Saga of Muziris by A. Sethumadhavan, translated by Prema Jayakumar (Malayalam) and Bara by U. R. Ananthamurthy translated by Chandan Gowda (Kannada) are the shortlist in the Translation category.

In 2016, for the first time, Raymond Crossword Book Award introduced the Lifetime Achievement Award, which was conferred upon Ruskin Bond at the hands of the legend Gulzar.

The awardees, sometimes discovered by the Award itself, have invariably risen to stature in the world of literature; making the Crossword Book Award a definitive barometer for excellence in Indian writing in English.

Monday, December 18, 2017

Kamat Hotels (India) Ltd wins ‘Orchid’ trademark infringement case against Royal Orchid Hotels Ltd

Supreme Court dismisses Special Leave Petition filed by Royal Orchid Hotels Ltd

The Supreme Court (SC) has dismissed a Special Leave Petition (SLP) filed by Royal Orchid Hotels Limited (“ROHL”) and upheld the February 11, 2015 order of the Madras High Court restraining ROHL from using the word ‘Orchid’ or mark or logo that amounts to infringement on the trademark of ‘The Orchid’ belonging to Kamat Hotels (India) Limited (“KHIL”). KHIL is the owner and registered proprietor of the trademark/ logo ‘The Orchid’ and promotes two five star ecotel hotels under the brand ‘The Orchid’ in Mumbai and Pune.

The SC bench chaired by Justice Ranjan Gogoi and Justice R. Banumathi decided to dismiss the petition of ROHL. Disposing of the case the SC said in its order “Having considered the matter we are of the view that the conclusions reached by the Madras High Court cannot be said to be, in anyway, unreasonable and/or unacceptable. Rather, we are inclined to hold that the view recorded by the Madras High Court is a perfectly possible and justified view of the matter and the conclusion(s) reached can reasonably flow from a balanced consideration of the evidence and materials on record. We will, therefore, not consider the present to be a fit case for interference with the order of the Madras High Court. Accordingly, we dismiss the Special Leave Petition and refuse leave to appeal”

The SC recognized the fact that KHIL is prior user and also that the mark used by ROHL was similar and passing off as the original. It also held true that consumers could get confused and did not agree with ROHL submission that the marks are different in colour and design.

Kamat Hotels (India) Limited welcomed the decision as justice being done to the efforts of Dr Vithal Kamat who started Asia’s First 5 Star Ecotel – The Orchid way back in 1997 in Mumbai and is recognized as a pioneer in the industry.

Sunday, December 17, 2017

Sixth Edition of COLORS Pinkathon Mumbai 2017

With Inspiring Partners Bajaj Electricals . Colors Pinkathon concluded successfully with over 10,000 women participants
Three leading ladies ­­­­­­­­­­­­­­­­­­Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the multi-category run

ü  An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, Colors Pinkathon Mumbai – Inspiring partners Bajaj Electricals Ltd. was held in the city on Sunday 17th December 2017 at R2 MMRDA grounds, BKC
ü  Visually challenged & hearing-impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined in the multi-category run across age group
ü  Three leading ladies ­­­­­­­­­­­­­­­­­­Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the Sixth Edition of COLORS Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals along with Milind Soman

The sixth edition of Colors Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals, India’s biggest women’s run concluded successfully with an overwhelming response of over 10,000 women participating for the V Wash plus 3kms, 5kms & Tata Salt Lite 10kms and 21 kms of the multi-category run held on Sunday, December 17, 2017 at the R2 MMRDA grounds, BKC, Mumbai. A team of 50 visually impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined as well.

COLORS Pinkathon - Empowering Indian Women, India's biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman and Co- Founder Reema Sanghavi along with three leading ladies ­­­­­­­­­­­­­­­­­­Jennifer Winget, Avika Gaur and Meera Deosthale of Colors participated and flagged off the Sixth Edition of COLORS Pinkathon Mumbai 2017 – Inspiring Partners Bajaj Electricals along with 101 year old Mann Kaur, world record holder and all the eminent dignitaries flagged off the multi-category run.

Committed to encourage progress of women and move forward in life, India’s leading entertainment channel, COLORS has extended full partnership towards this cause by partaking in spreading the message of ‘wellbeing of women’ through this initiative. Said Raj Nayak, COO, Viacom18, “It is heartening to see thousands of women coming together in solidarity to participate in Pinkathon. Women play a vital role in our lives—whether at workplace or at home. We are firm believers of women empowerment, and feel that it is about time that everyone realizes this and urge more women to achieve greatness in all walks of life. We have always celebrated women at Viacom18, and will continue to encourage woman-power!”
Expressing delight on the successful conclusion of the sixth edition of COLORS Pinkathon Mumbai 2017 - Inspiring Partners Bajaj Electricals founder Milind Soman said, “We are very excited to bring COLORS Pinkathon to Mumbai once again for the sixth time. We were confident that the city and its people will support us and help make this run a humungous success. COLORS Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”

The fitness icon further added, “Fitness is liberating. If a culture of regular exercise and fitness must take root in India, our women need to become aware about the benefits of fitness. They need to be able to get out and run, which doesn't happen enough due to various cultural reasons. We now organize Colors Pinkathon in  eight cities. More than 10,000 women participated today and ran the VWash plus 3km, 5km, Tata Salt Lite 10km and 21km distances. They ran in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deemed fit and kept them comfortable.”

Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt Ltd said, “COLORS Pinkathon has touched and transformed lives of thousands of women who not only participate in the main event but also train under Pinkathon Forever through the year. It’s heartening to see the overwhelming response from the participants and our partners across the spectrum. This motivates us to not only do more in terms what we have to offer but also penetrate deeper in making the marathon bigger and better year after year. We would like to expand our footprint across India and internationally by targeting more cities and countries like Dubai, Singapore in 2018. Besides Mumbai, COLORS Pinkathon has already been held in various cities like Bangalore, Hyderabad, Kolkata, Delhi, Chennai, Guwahati and Pune as well as we did the first international Pinkathon in Kathmandu in the year 2017. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated this year.”

Anant Bajaj - Joint Managing Director - Bajaj Electricals Ltd. said "Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one's own health and well - being. Pinkathon is an excellent platform through which we can achieve the objectives and at the same time women can be made aware of dreadful disease such as Brest Cancer through a Fitness Drive. We hope to continue this association with Pinkathon for the years to come as well.”

Expressing his views on the importance of a healthy and active lifestyle, Mr. Sagar Boke, Head – Marketing, Consumer Products Business, Tata Chemicals stated, “A healthy family, a healthy nation and a healthy world begins with women. The first step in empowerment is taking control of one’s own health and nurturing oneself. By virtue of associating with Pinkathon, Tata Salt Lite seeks to motivate women to run for their health, regardless of what society dictates. Tata Salt Lite, a low sodium salt, is ideal for people who seek an active lifestyle. With the Pinkathon association, we not only hope to strengthen the brands Health credentials but also create a strong emotional connect with its consumers.”

Sonali Patil, cancer survivor, the mascot for the 5KM category run and Mallika Dua, mascot for Tata Salt Lite 10 kms besides the other mascots of Colors Pinkathon Mumbai successfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore.

With the Pinkathon's one of a kind initiative, every single finisher of Colors Pinkathon Mumbai 2017 - Inspiring Partners Bajaj Electricals received a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from the healthcare partner Apollo hospitals and a free mammogram if the participant is above 45 yrs of age. The benefit is also transferrable. There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.

Colors Pinkathon Mumbai has received huge response from corporate sponsors like Colors, Bajaj Electricals, TATA Salt Lite, VWash Plus, Reebok, Apollo Hospitals. The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event and towards the Women's Cancer Initiative in its fight against breast cancer.