Tuesday, August 30, 2022

NIBS Nonstop Diwali catalog 2022

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The Great Eastern Home's Art Nouveau collection

Art Nouveau, ("New Art" in French) was a popular art style from the early 1890s. Art Nouveau is a design, architecture, and visual arts movement that was prominent in the early 20th century and continues to have an impact on interior design today.

The Great Eastern Home is renowned for housing furniture from all around the world, and has many Art Nouveau collectibles. Art Nouveau furniture pieces display long, sinuous lines that flow and curl in natural ways. This linear style was influenced by the flattened space and flowing lines of Japanese art, which was a popular influence among artists at the time. In Art Nouveau, the lines are often in the form of whiplash curves, long curved lines that extend out, then bend back on themselves. 

The furniture is created with hardwoods, especially walnut, oak, and exotic hardwoods such as teak. Art Nouveau artists used a unique process of inlay, in which small pieces of different-colored hardwoods and other natural materials are cut out and pieced together to form a flat, ornately decorative surface. Many furniture pieces also incorporated elegantly curved and bent metals.

The Art Nouveau collection from The Great Eastern Home includes chairs, consoles, vases, lamps, and more. With its spectacular interior options, Art Nouveau furniture and design is still a favourite among homeowners. Make the most of your space by adding an exquisite Art Nouveau piece of furniture from The Great Eastern Home to furnish a pleasant space. 

Price: On Request

Website: http://www.thegreateasternhome.com/

About The Great Eastern Home

The Great Eastern Home is a furniture and lifestyle store that has become the preferred destination for those with a keen eye for beauty and quality. The Store, has made luxury and opulence a trade mark, and has sustained its claim of being India’s premium vintage and period style furniture provider. The Great Eastern Home is a confluence of Ideas, Design, and Art - A Homage to the Art of Fine Living and a Celebration of Past and Present Ages. Today, the sprawling 65,000 square feet store, housed inside a historic mill compound in South Mumbai, is one of the finest destinations in India for luxury furniture, collectibles and interiors.

Media.Monks India wins Autodesk Imagine award for innovations in the Virtual Production space

National, August 29, 2022:Media.Monks India’s pursuit to merge creative and technology was applauded at the Autodesk Imagine awards where it was recognised for the innovative use of technology to drive forward Virtual Production. 

Autodesk Imagine Awards recognize exceptional contributions to innovation, spanning the fields of architecture, engineering and construction, product design and manufacturing and media and entertainment.

The winning entry focused on Media.Monks India’s maiden venture into changing the landscape of traditional shoots by using 3D environments , culminating in the first of its kind Virtual Production studio. 

Robert Godinho, Managing Director, Media.Monks India, comments, “Virtual Production is a brand’s best friend and this accolade is a recognition of the future trends that will take filmmaking into a whole new plethora of techniques. We can't wait to add more layers and dimensions to what technology and creative art can build together “

Virtual Production revolutionizes traditional film production in an industry which still uses on-location, studio shoots or green screen set-ups by incorporating a new way of shooting films: the use of real-time 3D environments + post-production VFX. Virtual production solves the problem of location scouting and cuts down tremendously on production costs and time while delivering improved results.  In short - It gives you a lot more, for much less. 

For the first project in the Virtual Studio, Media.Monks created a short film on the imaginative power of a child.

According to Media.Monks, with myriad moving parts to the whole project, previsualization, and planning were crucial. The Virtual Production process allowed Media.Monks to align all pipelines, pre-production: production: and post-production, and create the film in real-time without using green screens, instead, using only set lights and LEDs for a super seamless process.

John Paite, Chief Creative Officer (art & tech), Media.Monks India, adds, "Virtual Production is not about the hardware per se. It's purely the people. The success of it comes down to teamwork. Right from the Director, DOP, Art, Technical director and the Artists. It requires highly technical skill sets to get the best results and you will have to trust each other. I guarantee that great things will come out of it if you use the right people and vice versa."

Link to the winning film: POWER OF IMAGINATION

Link to Behind The Scenes: BTS | POWER OF IMAGINATION

Images: Award Ceremony Gallery

Parikshat Sahni's new book 'Strange Encounters', a collection of his memoirs on Russia, India and Bollywood, launched


Anupam Kher, Deepti Naval at Parikshat Sahni’s book launch open up about their own curious experiences

Mumbai 28th August 2022: Simon & Schuster India released 'Strange Encounters' by veteran actor Parikshat Sahni. The book was launched today in Mumbai, by celebrated actors Anupam Kher and Deepti Naval. This book is an invitation to people to bring out their own “strange encounters” to the table or around the bonfire, to open up conversations about their own exciting memories with friends and family, unlock their past as candidly and humorously as the hosts and the author did at the launch.

“This book is a hybrid of essays, reminiscences and commentaries… stray incidents that made an impression on me during my travels through life. Written down as they came to me in my contemplative moments, this is an unweaving of memories from my days as a film student in Russia to settling in India and embracing Bollywood and celebrity," shared Parikshat Sahni, actor and writer.

“I love the title ‘Strange Encounters’ very much, it’s brought back so many of my own memories… because it’s such a universal occurrence. Everyone, at some point in their life, experiences something remarkable, a story worth telling. I always believe your failures become your best stories. Because of this book we got to meet today and speak with and of old friends. This is the intoxication of books, to hold a copy in your hand and discuss it with loved ones,” Anupam Kher shared during the launch.

“There are so many charming stories about Russia, India, Pakistan… ghost stories, film stories, love stories. I wish him all the best for this book, I have waited for this book, these exciting stories for such a long time. I have always known Parikshat ji is a sensitive writer. I can’t wait for the next book, the next ten books, from his pen,” Deepti Naval said during the launch.

PARIKSHAT SAHNI is an Indian actor who is best known for playing the lead roles in Gul Gulshan Gulfaam (Doordarshan), Gaatha (Star Plus), and Barrister Vinod. He has also appeared in Rajkumar Hirani's films Lage Raho Munna Bhai, 3 Idiots, and PK. He is the son of noted actor Balraj Sahni and nephew of Bhisham Sahni, a celebrated writer.

“A straight-from-the-gut kind of a collection from renowned actor Parikshat Sahni, even though every chapter talks about a specific kind of encounter, it encapsulates his life’s journey perfectly. A book written with a kind of honesty and lightness of touch that’s getting rarer.” Sayantan Ghosh, Senior Commissioning Editor, Simon & Schuster India.

Strange Encounters is a book of essays and stories inspired by Parikshat Sahni's experiences in Russia, India and Bollywood. Where his first book, The Nonconformist, is a biographical portrait of his father, Balraj Sahni, Strange Encounters aims to be a kaleidoscopic study of the self. It is a collection of travel portraits, impressions and life lessons that Parikshat Sahni has accumulated in his itinerant life, moving within the golden autumns of Moscow to the tune of Tchaikovsky, returning to Mumbai and his roots, entering Bollywood and finding fame.

Sahni chronicles stories from a life whose pendulum swings wildly from the humorous to the utterly horrifying. He confronts his thanatophobia on film sets and his atheism on an ill-prepared trek to Amarnath; he gives us drinking lessons with screenwriter friends and a profound insight into the state of culture wars in present-day Kashmir. He recalls the thrill of young love in Russia and its attendant treacheries of the heart, as well as a study of Pakistan, a history of India as the land of the many, and a look at the current political discourse through the eyes of a refugee.

Written with the usual Sahni penchant for erudite storytelling while still maintaining accessibility to uninitiated readers, Strange Encounters is a prismatic collection of memories, drawing its wisdom from Hindu, Judaic and Islamic philosophies; a multi-cultural, multi-faceted narrative of Parikshat Sahni's journey from being a film student in Soviet Russia to surrendering Stanislavsky for Indian cinema, finding peace and a place to belong along the way.

9789392099069 | August 2022 | Rs. 699 | Hardcover 

About the Author: 

PARIKSHAT SAHNI is an Indian actor who is best known for playing the lead roles in Gul Gulshan Gulfaam (Doordarshan), Gaatha (Star Plus), and Barrister Vinod. He has also appeared in Rajkumar Hirani's films Lage Raho Munna Bhai, 3 Idiots, and PK. He is the son of noted actor Balraj Sahni and nephew of Bhisham Sahni, a celebrated writer. 

About Simon & Schuster India: 

Simon & Schuster, a part of Paramount, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, USA and the United Kingdom. For more information, visit our website at www.simonandschuster.co.in

Bayer to scale up its ‘Sahbhaagi’ program to build an evolving ecosystem for micro-entrepreneurs while transforming Indian agriculture


Over the last 3 years, the program has registered more than 4000 Sahbhaagis across India and is now focusing on empowering more women and youth Agri-entrepreneurs

Expanding the program further in 24 states

The Bayer Sahbhaagi program gives you an opportunity to:

o Learn all about the crop agronomy and the technical know-how of Bayer products

o Earn incentives as micro-entrepreneurs through the program

o Transform agriculture and increase farm productivity in rural areas


New Delhi, August 29th 2022: Bayer, a global enterprise with core competencies in the life science fields of healthcare and agriculture, announced its plan to scale up its Sahbhaagi program to empower rural women and youth with an aim to develop a comprehensive agricultural ecosystem. The ‘Bayer Sahbhaagi Program’ was launched in 2019 and today the program has more than 4000 Sahbhaagis across India. This initiative creates unique opportunities for rural entrepreneurs to partner with Bayer, explore alternate demand generation routes and enhance Bayer’s reach to farmers.

Sahbhaagi is a rural micro-entrepreneurship development model which empowers farmers, women and rural youth to become an advisor and recommend right solutions to smallholder growers. The scale-up of the Sahbhaagi program will include adding more Sahbhaagi partners to create a strong network of outreach and engagement with farmers across India, and anyone above the age of 18 with knowledge of agriculture and access to a smartphone is eligible to become a Sahbhaagi. In addition to enrolling young Agri-entrepreneurs, Bayer understands the major role women play in shaping their families and the agriculture value chain. Their role as influencers in buying decisions makes them the perfect partners to scale up the program. 


The program will be further fueled by the adoption of smartphones and evolving digital technologies that have created new touchpoints with farmers. The Sahbhaagis have been trained and equipped to recommend the right solutions to smallholder farmers as per local farm conditions. The smallholder growers get access to Bayer products digitally with the assistance of the Sahbhaagi This program is currently active in 24 states, across more than 470 districts and 1980 sub-districts. 

Speaking about the program, Simon-Thorsten Wiebusch, Country Divisional Head - Crop Science Division of Bayer for India, Bangladesh & Sri Lanka said, “In our broad effort to transform agricultural practices for the benefit of local communities, we aim to provide opportunities to micro-entrepreneurs to encourage sustainable and responsible farming and support rural productivity. Bayer will continue to work closely with these Sahbhaagis to create a sustainable ecosystem in their villages, adopting the latest agricultural and farming practices, learning the technical know-how of Bayer products and offering customized crop and product advisory to farmers.”

Bayer has also set up a toll-free number 18001204049 to provide more details to the rural population and facilitate enrollment in the Sahbhaagi program. 


About Bayer 

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to drive sustainable development and generate a positive impact with its businesses. At the same time, the Group aims to increase its earning power and create value through innovation and growth. The Bayer brand stands for trust, reliability, and quality throughout the world. In fiscal 2021, the Group employed around 100,000 people and had sales of 44.1 billion euros. R&D expenses before special items amounted to 5.3 billion euros. For more information, go to www.bayer.com 

Monday, August 29, 2022

Oberoi Mall launches club for Senior Citizens

Mumbai, August 29th 2022: Oberoi Mall, one of the trendiest malls in the western suburbs of Mumbai, in association with Adhata Trust – an NGO working with elderly people, celebrated World Senior Citizens Day with great enthusiasm and fervor on Sunday, August 21, 2022, at the mall's atrium. The mall announced the launch of its for Senior Citizens club called ‘The Fun Bunch’. The first Sunday of every month will be dedicated to Senior Citizens, who can visit the premises and participate in the activities specially curated for them.

Oberoi Mall’s new monthly event is dedicated to provide fun and leisurely timeout for them. With this initiative, the mall aims to create a happy space for all the elderly to have some “Fun Time” for themselves and provide opportunities to interact and communicate with people.

In order to further enhance the experience of senior citizens, Oberoi Mall has introduced new services like a designated porter service, reading glasses on a returnable basis, complimentary parking for senior citizens on the first Sunday of every month, adult pull-ups on request and more. This will be in addition to its existing offerings, which include an electric wheelchair and ramps for easier mobility. 

Speaking on the initiatives taken by Oberoi Mall on Senior Citizens Day, Mr. Sameep Pathak, Chief Executive Officer – Mall, said, “We are delighted to announce the launch of our monthly property, especially for senior citizens who are creators and founders of our society. We at Oberoi Mall strongly believe that age shouldn’t be a hindrance for having fun and creating happy memories.  It will be a pleasure to see senior customers enjoying every bit of their time at our mall with a series of activities that are carefully curated for them.  We shall continue finding various ways and means to engage with different groups of society and contribute towards creating value to their lives.”

Commenting on the association, Mr. Arun Nanda, Adhata Trust, Managing Trustee, said, “Our foundation focuses on building Community Centers and catering to the psycho-social needs of senior citizens.  The purpose for associating with Oberoi Mall is to increase public awareness of the physical, social, and mental well-being of senior citizens and to create an environment that supports them.”

Oberoi Mall has always been at the forefront of bringing communities together and ensuring that everyone can satisfy their recreational aspirations., Oberoi Mall has always made conscious choices through various CSR activities like World Autism Day, World Sparrow Day, and Earth Hour Day – stating true to their commitment to giving back to society.

About Oberoi Mall:

The Oberoi Mall is located at Goregaon (East) on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion, and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers' lifestyles and delivering affordable luxury with a 'customer first' philosophy, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of the basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning, and an integrated building management system. More information about the company is available on https://www.oberoimall.com


Traditional Swiss company Victorinox and renowned Chef Ranveer Brar get together to bring you an exciting video series- "India in 21 Recipes". Unearth timeless recipes from all over India as Chef Brar takes you on an unforgettable gastronomic voyage that leaves you spellbound. Tune in to his enthusiastic culinary narrative and discover the delicious and diverse cuisine of India as he creates twenty-one mouth-watering recipes from different states. These sumptuous dishes will be made using premium Victorinox cutlery, whilst educating the viewer on tips, tricks and valuable information about knives, their anatomy, and the correct way of using, sharpening, and maintaining them. Be sure to watch the series on the Victorinox India YouTube Channel: https://www.youtube.com/c/Victorinoxlndia

Chef Brar enthralled the audience, giving them tips on how to prepare fancy and imaginative meals with the Victorinox range of professional and kitchen knives, where every dish becomes a delicious eye-catcher. "I am extremely excited about this collaboration with Victorinox. Their kitchen knives have outstanding quality and I simply love preparing my dishes with them," said Chef Brar.

The Victorinox brand store is located at Phoenix Palladium Shopping Mall in the heart of South Mumbai, which houses numerous premium boutiques of well-known brands, notable offices, restaurants, and hotels. The entire Victorinox product world can be experienced here, from the well-known Swiss Army Knives to kitchen knives, watches, travel gear, and perfumes. The focus for Chef Brar however was the Victorinox kitchen knives. Victorinox high-quality knives are manufactured in the heart of Switzerland since 1884. Today, Victorinox is one of the biggest knife manufacturers in Europe. All knives are guaranteed to be of first-class stainless steel and each item has a lifetime guarantee against any defects in material and workmanship.

Chef Ranveer Brar was born in Lucknow, India. After completing his education at IHM, Chef Brar began his career at the Taj Mahal Hotel. In 2001, he opened "Morisco" a seafood restaurant, "ii Camino" an Italian restaurant and "Fishtail" a small open air barbeque eatery, at Fort Aguada Beach Resort in Goa. In 2003, he was part of the newly opened Radisson Blu Hotel, Noida. He also became the youngest executive chef of his time in the country at the age of twenty-five. His next achievement was in Boston, United States, where he opened "Banq", an award-winning fine dining restaurant. During the 2020 lockdown, he pioneered new shows on his social media channels, encouraging people to cook at home with minimal ingredients, which went on to become immensely popular. He recently made his acting debut, with Amazon Prime anthology series 'Modern Love: Mumbai, where his performance won him accolades.

Victorinox AG is a worldwide operating family business, which today is run in the fourth generation. The headquarter of the company is located in Ibach, canton Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener I set up his cutlery business back in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife». Meanwhile, the company produces not only the world-famous pocket knives, but also high-quality household and professional knives, watches, travel gear and fragrances. In 2005, the company took over Wenger SA in Delemont. The Wenger pocket knives were integrated into the Victorinox range in 2013, so that the Wenger product portfolio today consists of watches and travel gear. Products are available online, in own stores as well as via a widespread network of subsidiaries and distributors in more than 120 countries. In 2021, the company with its more than 2100 employees generated sales of CHF 408 million.


 The brand has touched more than 250,000 lives through ‘water as a service’

National, August 29, 2022: Livpure Private Limited, India's fastest growing water purification brand, has reached 250,000 happy customers in 'Water as a Service' segment. The brand introduced this one-of-its-kind service in 2018 and since then, the offering has gained multi fold popularity. The ‘Water as a Service’ by Livpure addresses the many challenges one faces in arranging safe drinking water for his/her family. Livpure as a water service provider allows consumers to pay for only what they drink or consume. Currently, this service is available in 18 cities across India including Delhi, Mumbai, and Bengaluru. 

People face many challenges pertaining to drinking water like access to safe water, unusual taste, and its affordability. Hence, Livpure created a holistic solution to offer safe drinking water – ‘Water as a Service’, it comprises of different subscription plans that can be easily accessed by the majority of the people in India. This service can be the perfect solution for working professionals, senior citizens and college students. it gives hassle free and affordable access to safe drinking water.                                                                                 

Superior engineering and cutting-edge technology back Livpure's ‘Water as a Service’. With this new service, the brand is establishing new benchmarks in the water purification sector. It offers world-class choices in modern potable water systems to the Indian consumer. The brand maintains the highest quality and hygiene standards to avoid contamination. Each product is manufactured and assembled in a sterile environment, and also tested thoroughly at Livpure's quality control lab.

With the Livpure app, customers can easily get the RO machine health information and prompt service support which enables a hassle-free experience.

Speaking on touching the milestone Mr.Pritesh Talwar, CeO said, “Livpure is one of India's most trusted brands of RO water purifiers. We strive to make every Indian healthy and ensure purity in their lives by offering them services like 'Water as a Service’. Here, the consumer can access safe drinking water without the hassles of buying water jars or maintaining water purifiers. With more than 250,000 happy customers, we are looking at expanding this offering to various Tier 2 and 3 cities in the country. We want to educate our consumers and enable them to make wise choices when drinking clean water.” 

Bolt mineralizer and Zinger copper hot are available with limited and unlimited water usage plans, with plans starting at just Rs.375/month.

Bolt Mineralizer has 6-Stage advanced purification and in-tank UV sterilization. It is designed to give the user, purest of drinking water.

Zinger Copper Hot has been highly successful and has been developed to save up to 20,000 litres of water every year, with 70% water recovery. Plus there is also an option of hot or warm water outlet along with copper enrichment of water.

In order to avail or track ‘water as a service’ from livpure, simply visit www.livpuresmart.com or download the Livpure Smart app.

Friday, August 26, 2022

This Ganesh Chaturthi, ITC Ltd.’s Fabelle Chocolates launches Chocolate Modak creations

Fabelle joins the fervour of one of the most anticipated festivals, Ganesh Chaturthi by recreating the magic of modaks using chocolate along with the traditional ingredients like coconut, saffron, jaggery and almonds

National, August, 27, 2022: As the country gears up to commemorate the arrival of its most beloved festival Ganesh Chaturthi, Fabelle Exquisite Chocolate joins the festive zeal with its newly launched creation namely Fabelle Chocolate Modak Creations. Encased with the goodness of traditional ingredients like coconut, jaggery, saffron, almond and turmeric, these exotic chocolate modaks are enveloped in milk & white chocolate handcrafted to perfection. Fabelle Master Chocolatiers have intrinsically woven the magic of traditional ingredients with chocolates to recreate an exquisite modak experience just the way Bappa likes it.  

Perfect for offering to Ganpati, pack of 10 Fabelle Chocolate Modak Creations, a combo of Classic & Pristine Chocolate Modaks, will be available at a price of Rs 595 per box.

Consumers across Mumbai, Bangalore and Hyderabad can place orders on Swiggy and Zomato or directly visit the nearest Chocolate Boutique at the following destinations – 

Fabelle at The Chocolate Boutique, ITC Gardenia, #1 Residency Road, Bengaluru; 080 22119898

Fabelle at The Chocolate Boutique, ITC Windsor, #25, Golf Course Road, Bengaluru, 080 22269898

Fabelle at The Chocolate Boutique, ITC Maratha, Sahar, Mumbai; 022 28303030

Fabelle at The Chocolate Boutique, Grand Central; Parel, Mumbai; 022 24101010

Fabelle at The Chocolate Boutique, ITC Kohenur, HITEC City, Hyderabad, Telangana; 040 6766

ICICI Lombard launches a slew of 14 new products across Health, Motor and Corporate segments

The comprehensive line-up of innovative and tech enabled insurance offerings,will revolutionize customer experience

Mumbai, August 26, 2022: ICICI Lombard, India’s leading private non-life insurance company, launched its latest line-up of 14 new or enhanced insurance solutions, including riders/add-ons and upgrades across Health, Motor, Travel and Corporate segments. The slew of offerings, announced at a press conference in Mumbai on Friday, offers a comprehensive array of products across categories for a wide spectrum of customers. The product suite shall transform the way consumers experience insurance, providing them a seamless journey and tech-enabled solutions.

The insurance industry is now seeing new types of risks emerging, be it pandemic, climate change or data privacy and this calls for comprehensive coverage steered by the changing customer behaviour and driven by the advent of new technological solutions and opportunities. This was the core thought behind the new offerings and propelled by the recent revolutionary announcement of ‘Use and File’ framework from the IRDAI (Insurance Regulatory and Development Authority).

Speaking about the expansion of ICICI Lombard’s product portfolio, Sanjeev Mantri, Executive Director, ICICI Lombard, said, “We, at ICICI Lombard, have always been at the forefront of providing millions of customers with simplified and cutting-edge risk solutions that are tailored to their specific needs. Innovation and agility are a part of our organisational DNA and our comprehensive suite of offerings is designed to meet the myriad needs of customers, cutting across demographics of age, geographies, socio economic backgrounds or gender. Am elated to share that we have a product for virtually every segment and fuelled by regulatory reforms, we have accelerated our pace of developing and launching new products. I believe the current era in insurance industry is an exciting period to usher in innovation and reimagine possibilities. With 14 new products and upgrades on the anvil, has further cemented ICICI Lombard as a pre-eminent and comprehensive risk insurer of the nation.”

Highlights from the wide array of insurance offerings by segment and broad details are as hereunder:

Golden Shield provides financial security against uncertain health-related risks for senior citizens, a target segment that has remained underserved by the industry. The product provides customizable policies that cover exhaustive hospitalization expenses that are more relevant to customers in an older age bracket. The coverage includes expenses pertaining to room rent, ICU, doctor fees, anaesthesia, blood, oxygen, OT charges, medicines and more. It also includes medical expenses for day-care procedures/treatments requiring less than 24 hours of hospitalization, and for modern treatments including stem cell therapy, balloon sinuplasty, oral chemotherapy, robotic surgeries, deep brain stimulations and more. This comes with a unique add-on care coverage that provides the services of a healthcare professional assisting the senior individual take care of their health and keep the family members informed.

Health AdvantEdge, a flagship offering for the Global Citizen, includes domestic and worldwide international cover. It also includes enhancement of pre- and post-hospitalization, unlimited teleconsultation, air ambulance, and emergency assistance services. 

BeFit: Introduced recently and a first of its kind in the industry as a cashless OPD policy, is BeFit that covers common ailments like cough/cold or minor injuries not requiring hospitalisation. It is an add-on rider to indemnity health products, which enables holistic coverage for routine OPD consultations, diagnostic tests, physiotherapy and pharmacy bills. What was initially launched in 20 locations has now broadened its reach to 50 locations.

Comprehensive Health Insurance (CHI) & Health Booster: We have a host of products across segments and age groups like CHI, Health Booster, CritiShield and FamilyShield which offer a comprehensive spread of retail health products and in line with company’s continuum of care philosophy.

Motor Floater Insurance: Customers can enjoy the convenience of a single policy, a single renewal date, and a single premium for all their motor policies with a Motor Floater Policy. Customers opting for this product are provided with an affordable premium for their multiple vehicles insured under this offering.

Telematics add-on: This add-on covers converts the base motor product into an ‘Asset cum Usage’ based product wherein the premium charged for the insurance of the base motor vehicle would depend partially on the usage.

o   Pay-As-You-Use (PAYU) Plan: Customers are provided with the flexibility to choose from different ‘kilometre plans’ depending on usage. Hence, the premium for the policy is limited only to the extent the vehicle is used or estimated to be used by the customer. 

o   Pay-How-You-Use (PHYU) Plan: Under this plan, the premium charged changes as per the driving behaviour score. A customer with good driving behaviour can avail of attractive discounts over the base premium of the policy. 

Emergency Medical Expense Cover ((EME): The EME add-on covers the occupants of the vehicle against medical expenses and daily hospital cash benefits in the event of an accident.

Equated Monthly Instalment (EMI) Protect: EMI cover add-on applies for cases where the vehicle is involved in an accident and covers the total liable EMI amount for which the Insured’s vehicle is under repair in a garage.

Club Royale Home Insurance: Exclusively curated for the elite base, to ensure complete protection pertaining to not just their residential units, but also their family, pet and appointed staff. This Product can be sold to homeowners with the feasibility of insuring multiple properties and locations in a single policy. This is a comprehensive product with a wide array of add-ons that can be customized as per requirement.

Voyager Travel Insurance: The new cover under this product, caters to the evolving needs such as self-driven holiday, cruise etc., and reflects the changing lifestyle and preferences of travellers. A single solution for group and corporate coverage, this product covers both domestic and overseas travel upto one year.

Liability Floater: Comprehensive liability coverage to SMEs/startups covering a host of liabilities including cyber, employee dishonesty, director, professional indemnity or commercial general liability amongst more.

Drone Insurance: Catering to drone manufacturers/operators or logistic companies and offering a comprehensive insurance against theft/ loss or damage caused to the drone including the payload.

Retail Cyber Liability Insurance: Offers protection to individuals and their families against any cyber fraud or digital risks that could result in financial or reputational loss.

ICICI Lombard as a company is driven by innovations and these aforementioned products are a strong testament of the same.  ICICI Lombard offers a variety of tech-enabled solutions, one example being its IL TakeCare App with over 2.4 Mn downloads, which allows users to purchase policies, handle claims, as well as renew them on the same platform, all of this while maintaining a seamless client experience. In addition to this, ICICI Lombard also has RIA (Responsive Intelligent Assistant), an NLP-enabled chatbot that will help upgrade the end-user experience.

Shoppers Stop rolls out this year’s edition of ShowStoppers’22

~Ultimate beauty fest across biggest brands and multiple categories~ 

Mumbai, 26th August 2022: India’s premier fashion and beauty destination Shoppers Stop is all set to launch the most sought-after beauty festival, ShowStoppers’22. The stellar festival kickstarts from 26th August to 11th September 2022 and will be a treasure trove of true inspiration. There is something to savour for every beauty enthusiast! The festival will entail multiple activities to engage customers with the newest beauty trends, educative and engaging masterclasses, makeover sessions, incredible deals upto 50% off and personalised consultations. Taking this a notch higher, the brand is also launching a campaign that goes beyond traditional beliefs and standards of conceived beauty. The campaign shall bring forth the idea of ‘Beauty for All’ with compelling narratives and celebration of moments that give one confidence. 

With the launch of its campaign, the brand is all set to break the stereotypical standards of beauty and regressive beliefs that surround it to democratise beauty and makes it attainable for everyone. The film is glamorous and aspirational, resonating with people of varying ages, diverse genders and promotes inclusivity. It highlights the remarkable moments in the lives of a young girl, a couple, a trans woman, a male and a fitness enthusiast. Every character in the film has their own sense of beauty and a unique way to express it. Through the campaign, Shoppers Stop hopes to inspire people to discover their inner confidence. It encourages people to flaunt their true selves and how beauty can empower them.

Speaking on the launch, Biju Kassim - Customer Care Associate and President, Beauty, says, “Beauty is one of our key strategic pillars and with the launch of ShowStoppers’22, we are reinstating our commitment to beauty. We want to convey a strong message of inclusivity and celebrate different nuances of beauty. There is something for every beauty enthusiast to cherish and take inspiration from. We are confident, that our customers will be an active part of ShowStoppers’22 and appreciate the multiple offerings that our campaign has to offer.”

Customers can avail great deals on the hottest beauty brands such as MAC, Paco Rabanne, Lakme Arcelia, and many more. Additionally, shoppers can experience the best in beauty and artistry through masterclasses, makeovers and personalised consultations with expert Beauty Advisors. Shoppers can catch the action across all Shoppers Stop and SS Beauty stores. 

Not only this, they also stand a chance to win an iPhone 13 everyday on purchase of INR 3000 during the campaign period and winner will be announced every day.

Get ready for the biggest beauty celebration of the year and stay tuned to @shoppers_stop, @ssbeauty’s Instagram page for a lot more updates!

Campaign link: https://www.youtube.com/watch?v=Tj2SMg8nFJk


About Shoppers Stop Limited:

Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 90 department stores in 48 Cities, the company also operates premium home concept stores (11 Stores), 130 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Smash box, Jo Malone, and Arcelia and 23 Airport doors, occupying an area of 4.5M sq. ft.

Shoppers Stop is home to one of the country's longest running and most coveted loyalty program 'First Citizen'. The company’s one-of-a-kind shopping assistance service, 'Personal Shopper' is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brands diversified Omni channel offering spans over 500+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.

More about us -  

Shop - www.shoppersstop.com | Corporate Site - www.corporate.shoppersstop.com



MUMBAI, 26 AUGUST 2022: Indian Hotels Limited (IHCL), India’s largest hospitality company, has continued to chart its journey of rapid expansion, with an industry-leading signing of 50 new hotels in addition to opening 27 new hotels in the past 24+ months. This period marks IHCL signing the most number of hotels in India in both, 2020 and 2021, adding over 5,500 keys to its portfolio*.


-         IHCL has a presence in over 100 locations across India

-         Expansive footprint in 31 out of 36 States and Union Territories in India

-         Rich history of pioneering destinations such as Goa, Rajasthan, Kerala, Bhutan, Nepal and more recently, the Andaman Islands and North-East India

-         IHCL is also developing key tourism destinations such as Diu and Lakshadweep, for which it has recently received the letter of awards for two hotels in each destination

-         The company has continued to develop key tourism circuits such as the Himalayan, spiritual and safaris circuit

-         IHCL is the only Indian hospitality company with marquee hotels in key global destinations such as London and New York, in addition to Sri Lanka, Dubai, Maldives and South Africa among others


-         As envisioned in our Ahvaan 2025 strategy, IHCL aims to expand its current portfolio of 242 hotels to 300 hotels

-         Taj, the iconic luxury brand and the World’s Strongest Hotel Brand, is slated to grow to 100 hotels

-         With a global presence in key markets, the Taj brand offers authentic Palaces, city hotels, world-class resorts, serviced residences and safaris

-         The Vivanta and SeleQtions brands, offering contemporary and distinct experiences, respectively, will scale to a portfolio of 75 hotels

-         Ginger – which is revolutionizing the lean luxe market – will be an important growth vehicle and will scale to 125 hotels

-         ‘amã Stays & Trails’, India’s first branded homestay portfolio, will scale to 500 properties by 2025


-         IHCL will focus on re-structuring its portfolio to achieve a 50:50 mix between its owned/leased and managed hotels, which currently stands at 54:46

-         This will include a combination of management contracts for Taj, SeleQtions and Vivanta hotels, while Ginger’s expansion will be driven predominantly through operating leases

-         IHCL will continue to make smart investments in strategic assets for long-term growth such as Ginger Santacruz and the two upcoming hotels in Kevadia

-         These investments will be enabled by unlocking capital through strategic partnerships, monetization and simplification

-         The focus on maintaining strategic assets will see IHCL retain the iconic Taj Malabar Resort & Spa, Cochin within its fold

Commenting on IHCL’s accelerated growth, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, IHCL, stated, “IHCL has continued on its trajectory of portfolio expansion in a rapidly evolving hospitality landscape, with two signings each month over the last 24 months. This has been supported by a fast-paced opening of hotels. IHCL is well-poised to meet our goal of a 300-hotel portfolio by 2025, driven by an asset light model to achieve profitable growth. We look forward to the continued support of our owners and partners who have reposed their trust in us.”

Suma Venkatesh, Executive Vice President – Real Estate and Development, IHCL, further added, “Having the maximum number of signings in India in the past two years is a testament to the power of our brands. IHCL continues to be the preferred partner for investors, enabling us to develop long-term partnerships across multiple projects. The long-term renewal of our agreements is a testament to the stakeholder value IHCL creates.”

IHCL will look to strengthen its presence in key global markets that have substantial customer crossover with India, through strategic partnerships. The recent opening of Taj Exotica Resort & Spa in Dubai is in line with this vision.

Thursday, August 25, 2022

Zee Digital to host its second edition of MSME National Summit & Awards 2022

~Smt. Anupriya Patel , Honourable Minister of State, Commerce & Industry, Government of India to be the chief guest ~

XX.08.2022, Delhi:  Zee Media Digital, the digital media publishing arm of Zee Group, will be hosting the second edition of the MSME National Summit & Awards 2022.

After witnessing the enormous success of the first edition of the MSME National Summit and Awards, the second edition aims to be bigger and better. The second edition aims to reinstate the importance of MSMEs for our economy and their role in defining the trajectory of the nation’s development, especially post Covid-19.

The event will be inaugurated Smt. Anupriya Patel , Honourable Minister of State, Commerce & Industry, Government of India, followed by panel discussions by MSME industry leaders on Smart Manufacturing and Working Capital Issues & Funding for SMEs. The event will also host leadership talks by Dr. Anadi Saran Pande, Director, IIM Lucknow Incubator & Professor of Strategic Management; and Arnab Chakrabortty, National Director, UNCTAD, Empretec India Foundation. Some of the dignitaries who will be gracing the event are Rajive Chawla, Chairman, IamSMEofIndia; Prashant Girbane, Director General, MCCIA; Roshan Baid, MD, Paragon Apparels & Founder, Alcis Sports; Puran Dawar, Chairman, Dawar Group; Sundeep Mohindru, CEO, M1Xchange among others.

Speaking of the event Shridhar Mishra, CRO- Digital, says, “The MSME sector was hard hit during the pandemic, yet the initiatives undertaken by the government gave them the much-needed thrust for revival. Today, the MSME sector has an instrumental contribution to the economy, and it is important to recognize the same. This summit is an attempt to recognize the same.”

The event will be promoted across all social media, microsites, and content hubs. Special workshops will also be conducted as a part of the promotional event. The entire event is to be hosted on the Zee Business Facebook page.
The event is scheduled for 27th August 2022, from 11:00 am to 4:00 pm.

About Zee Media Corporation Ltd: Zee Media Corporation Limited is one of India’s leading media and entertainment companies with a strong presence in the news and regional entertainment genres and is India's one of the largest News networks with 14 news channels in 10 different languages touching more than 300 million viewers and digital properties like zeenews.com and dnaindia.com.

Max Life launches its digital campaign “Term Plan for Homemakers” in an exclusive association with Disney+ Hotstar’s Connected TV offering

Marks the first-ever film launch by Max Life on Disney+ Hotstar


New Delhi, August 25, 2022: Max Life Insurance Company Ltd. (“Max Life” / “Company”) announces the launch of its digital ad film on Max Life’s term plan for homemakers, in an exclusive association with Disney+ Hotstar’s Connected Television (CTV) offering. To drive regional language consumption, the digital ad film is also being released in six languages i.e. Tamil, Kannada, Bengali, Marathi, Telugu and Malayalam. The ad film creates awareness about the need for a term insurance plan for homemakers without furnishing the husband’s income proof, to empower them financially in the long-term.

The digital ad film features actor Boman Irani as the protagonist motivating women to skill themselves in the art of self-defense as well as to equip themselves with the financial freedom to protect their family’s future. The ad film encourages homemakers to financially protect their family with the purchase of term plan, independent of the husband’s income proof.

Commenting on the launch of the campaign, Rahul Talwar, Chief Marketing Officer, Max Life Insurance said, “Max Life firmly believes in encouraging consumers to embrace their ‘real value’, and homemakers form an important segment whose contribution to society is priceless. We are excited to launch our campaign with Disney+ Hotstar, the leading OTT service in the country. This association opens up avenues to reach a wider, gender balanced audience; helping us promote the positive and reaffirming message conveyed in the film. Currently, homemakers in India are allowed term cover only as an add-on to their earning spouse’s cover. This term plan offering will help secure female homemakers’ lives independent of their spouse’s income proof. This association is a step towards empowering Indian women and enabling greater financial inclusion by protecting them in challenging times.


Talking about the digital ad film, the Disney+ Hotstar spokesperson said, The adoption of CTVs amongst consumers is the latest trend in the world of home entertainment and advertisers are following suit. We are excited to offer our suite of CTV advertising solutions to brands and are delighted that Max Life Insurance has launched its latest campaign in an exclusive association with Disney+ Hotstar’s CTV offering. We look forward to many such associations and help connect brands with their target audience via Disney+ Hotstar.”


This association between Max Life and Disney+ Hotstar sets a new benchmark in the world of advertising, with innovation and digitalization. CTV has been growing at an exponential rate in India, with a large number of consumers adopting this medium and brands leveraging the platform.


TVC Duration: 19 Seconds

Creative Agency: Tribha

Production House: Kailash Picture Company

Director: Sonal Dabral


Link to the TVC: Term Plan for Homemakers without Husband’s Income Proof | Max Life Insurance



About Max Life Insurance (www.maxlifeinsurance.com

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group, an Indian multi-business corporation.


Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.


As per public disclosures and annual audited financials for FY2021-22, Max Life has achieved a gross written premium of INR 22,414 crore. As of 31st March 2022, the Company had INR 1,07,510 crore of assets under management (AUM) and a Sum Assured in Force of INR 11,74,515 crore.


For more information, please visit the Company’s website at www.maxlifeinsurance.com


About Disney+ Hotstar

Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favourite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 10 languages and coverage of major global sporting events.



  • Internationally shot film highlights Lay’s Gourmet’s premium snacking experience and ‘It’s Not Cooked, It’s Crafted’ proposition
  • TVC Film focusses on how Lay’s Gourmet’s, the slowly cooked kettle chips offer a superior experience that is to be savored in well-deserved moments.

  • 360-degree surround that will include social media and influencer engagement will follow the TVC roll out


Link to TVC - https://www.youtube.com/watch?v=mqulyzSR2ck


New Delhi, 25 August 2022: Lay’s, India’s favourite potato chip brand, unveiled a TVC film on its newest offering: premium, slow-cooked kettle chips – Lays Gourmet. The film highlights how LAY’S Gourmet, is not just a regular chip, but a truly crafted experience that needs to be savoured.


The film – directed by Vinil Mathew – opens with a young tourist admiring a heritage European Palace. As he opens a packet of Lay’s Gourmet - Thai Sweet Chilli flavour, his snacking is abruptly stopped when two guards confiscate his packet of chips. They immediately escort him in a regal chariot into a palace, and a modiste suits him up for what comes next – a formal entry into a Queen’s dining room. The tourist is, awestruck as he is greeted by a Queen. At the royal dining table, the staff opens a cloche dish which has the same packet of Lay’s Gourmet. The film ends with her commenting, “This is not just chips, it’s Lay’s Gourmet”, as they begin snacking on the chips in courtly splendor.


With a quick flourish, the TVC covers how Lay’s Gourmet a thickly sliced potato chips are slow cooked to a perfect golden curl and exquisitely crafted with the choicest of flavours - Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika. With their Gourmet persona, every crunchy bite of this delicate chip promises rich flavours and aromas that charms every moment with finesse.


Expressing her excitement at the TVC, Shailja Joshi, Director-Marketing, Potato Chips Category, PepsiCo India said, “As leaders in the potato chips category, we have always endeavored to make occasions special for our consumers with our distinct offerings. With our latest TVC campaign, we have given consumers a peek into the craftsmanship behind the gourmet persona of the slow-cooked kettle chips and how they offer a flavourful snacking experience that elevates one from ordinary to extraordinary. We’ve received immense love for the product so far, and we hope that the film will further prompt fans to enjoy the finer things in life with Lay’s Gourmet."


Further discussing the campaign, Ritu Nakra, Senior Vice President, Wunderman Thompson, said, "The new Lay’s Gourmet isn’t just cooked, it’s crafted. The story of this special chip demanded a grand moment of consumption. Lay’s Gourmet elevates the moment and gives you a chance to experience the specialness of this chip. Experience your upgrade moment as you savour the Lay’s Gourmet chip while enjoying the new brand film. Bon appetite.”


Priced at INR 30 (55g) and INR 50 (80g), Lay’s Gourmet chips are available at leading retail stores and e-commerce platforms. The campaign will be brought to life by a robust 360-degree surround that will include social media and influencer engagements.

Agency Credits:

Creative Agency: Wunderman Thompson

Senior Vice President: Ritu Nakra

Chief Creative Officer: Senthil Kumar

Executive Creative Director: Udayan Chakravarty

Strategy Leads: Disha Bhattacharya

Creative Directors: Sameer Kumar, Chetan Malvi

Film Department: Mandeep Singh

Account Management: Binay Mehra, Virender Bhawnani


Production House: Breathless Films

Director: Vinil Mathew

Producer: Swadha Kulkarni


About Lay’s:

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours. Consumers can also log onto the Lay’s Facebook page at http://www.facebook.com/laysindia and follow us on Instagram at https://www.instagram.com/lays_india/?hl=en

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then.


For more information, please visit www.pepsicoindia.co.in


Famous actor Dr. Girish Oak appointed as the new brand ambassador of Ojamin

Mumbai, 25th August 2022: Ojamin, a brand established to primarily offer a solution for Type 2 Diabetes, has announced its association with Mr. Girish Oak, a veteran in the Marathi Film Industry.  Ojamin — a 100% herbal tonic for Type 2 diabetes was founded in 1974 by Mr. L. K. Tate, B.A. LLB, I.R.S. Asst. Collector of Customs. In addition to treating Type 2 diabetes, the brand also aims at improving the overall health and immunity of its customers.

In today’s world of cut throat competition where time is money, short term solutions have gained a lot of traction. The constant hustle to stay afloat has taken a toll — both mental and physical —  on a majority of people.One of the biggest lifestyle diseases that has become a cause of concern is diabetes mellitus. In today’s world, trusted Ayurvedic products are the need of the hour. Ojamin is one such product that addresses lifestyle diseases like diabetes, obesity and COVID-19! It also helps in building mental and physical wellness, which comes as a huge relief to those taking insulin shots.

This unique association with Mr. Girish Oak brings together two veterans. The two iconic brands epitomize traits like consistency, quality, and trust. The rigorous shooting schedules take a hard toll on the body and exhaust the mind. But, Mr. Oak has never ceased to reinvent himself, and he inspires millions of his followers with his passion for Ayurveda.Ojamin promotes the manufacture of Insulin in the body naturally (thereby, balancing sugar levels), and thus, is a holistic remedy for metabolic disorders, for poor immunity and for building mental and physical wellness. It purifies the blood and is also effective for skin ailments like psoriasis and pimples. Commenting on this association, leading Marathi film and theatre actor, Mr. Girish Oak says, “Ojamin is a brand with strong Indian roots. I am very excited to come onboard as the brand ambassador. Mr Pete’s love for Ayurveda and his vision to help people embrace its goodness resonates with me too. This shall be my first ever Brand Endorsement in the field of Ayurveda. I wish them the best for their mission to provide healthcare solutions to the consumers.”Commenting on the brand association, Mr Pete Tate, the founder and CEO of MedTate, says, “We as a brand are on a mission of ‘Curing with care’ and are delighted to have Mr. Girish Oak on board. He shares the same enthusiasm and love for Ayurveda as we do!  We strongly believe that this association will be an important milestone in our journey, and we are super elated to have him on board.

MakeMyTrip and Yas Island partner for a once-in-a-lifetime holiday experience with Bollywood superstar Ranveer Singh

Mumbai – 25 August: MakeMyTrip and Yas Island is offering an exciting opportunity for travellers to join the biggest superstar of this generation, Ranveer Singh, on a vacation to Yas Island, Abu Dhabi’s entertainment capital. 


Turning the dream of millions to holiday with their favourite star into a reality, this partnership offers an incredible chance to join the Bollywood superstar on a three-day trip to Yas Island which includes a stay at one of the destination’s world-class hotels as well as access to its award-winning theme parks and attractions – Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World™️ Abu Dhabi, CLYMB™️ Abu Dhabi, Yas Marina Circuit, Yas Mall and more. 


Commenting on the collaboration Ranveer Singh said “This is an exciting partnership with Yas Island, my favourite holiday destination. It brings a great opportunity for my fans to experience the unique Yas Hai Khaas experience with me.”


In light of the thrilling holiday prospect, Liam Findlay, CEO of Experience Hub, the trade and promotion arm of Yas Island and a subsidiary of Miral said, “As its brand ambassador, Ranveer Singh portrays Yas Island’s vibrancy as a destination like no other. Furthermore, this partnership with MakeMyTrip fits into our vision of making Yas Island a dream destination for people from all over the world. We continue our path of innovation as we provide new and exciting experiences for guests to the Island. We are truly thrilled to add yet another opportunity for visitors to make lifelong memories during their time here."


Sharing excitement around offering a one-of-a-kind experience to Indian travellers, Vipul Prakash, Chief Operating Officer of MakeMyTrip shared “We have been instrumental in creating a lifetime of memories for over two decades for millions of Indian travellers Through this collaboration with Yas Island, we have taken our promise to offer unique travel experiences to the next level. We are beyond thrilled as we look forward to seeing India groove and match Ranveer’s dance steps in the hook step challenge and win a holiday to Yas Island.” 


Yas Island is one of the world’s fastest growing leisure and entertainment destinations in Abu Dhabi, offering holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining to a golf course, exciting water and motor sports, and spectacular musical, entertainment, and family events.


To find out more details about the challenge, readers can visit MakeMyTrip’s Instagram page - https://www.instagram.com/tv/ChoS4FTL5db/?igshid=MDJmNzVkMjY=. 


For more information, bookings, and terms and condition, please visit: www.yasisland.com


About Yas Island

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a golf course, exciting water and motor sports, and spectacular musical, entertainment and family events, all within the 25 sq. km Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World™ Abu Dhabi, the record-breaking CLYMB™ Abu Dhabi. It also houses Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIX™), Yas Marina, the award-winning Yas Links golf course, as well as Abu Dhabi’s largest mall, Yas Mall, Yas Bay Waterfront - Abu Dhabi’s vibrant day to night destination featuring Pier71, a three-kilometer Boardwalk, and a variety of world-class dining, leisure and entertainment brands.  With ten hotels, including W Abu Dhabi - Yas Island, Hilton Abu Dhabi Yas Island, The WB™ Abu Dhabi, the World's first Warner Bros. themed hotel, plus more than 165 dining experiences, the destination also features indoor and outdoor concert venues including WHITE Abu Dhabi and Etihad Arena - all of which are complemented by a range of visitor services that connect all attractions to one another.

About MakeMyTrip:

MakeMyTrip Limited is India's leading online travel company. We own and operate well recognized online brands, including MakeMyTrip, Goibibo and redBus. Through our primary websites, www.makemytrip.com, www.goibibo.com, www.redbus.in, and mobile platforms, travellers can research, plan and book a wide range of travel services and products in India as well as overseas. Our services and products include air ticketing, hotel and alternative accommodations bookings, holiday planning and packaging, rail ticketing, bus ticketing, car hire and ancillary travel requirements such as facilitating access to third-party travel insurance and visa processing.


We provide our customers with access to all major domestic full-service and low-cost airlines operating in India and all major airlines operating to and from India, a comprehensive set of domestic accommodation properties in India and a wide selection of properties outside India, Indian Railways and all major Indian bus operators.

Zynga Partners with India’s Ministry of Information and Broadcasting for an Educational Game Campaign Celebrating Country’s 75th Year of Independence

Players Can Learn About India’s Independence Journey Through New Mobile Games Azadi Quest: Match 3 Puzzle and Azadi Quest: Heroes of Bharat 


Mumbai, India – August 25, 2022  Zynga Inc., a wholly-owned publishing label of Take-Two Interactive (NASDAQ: TTWO) and a global leader in interactive entertainment, today announced that it is partnering with India’s Ministry of Information and Broadcasting to launch an educational game campaign celebrating Azadi Ka Amrit Mahotsav, an initiative of the Government of India commemorating 75 years of independence. On this historic occasion, Zynga will be releasing two mobile games in India, Azadi Quest: Match 3 and Azadi Quest: Heroes of Bharat


Available to players of all ages in both English and Hindi, the free games tell the story of India’s journey to independence interwoven with fun gameplay. Both games will offer players an official certificate of completion to recognize their accomplishment.


“The path to independence commemorates a transformative milestone in India’s history and we are proud to be a part of this important national effort to honor India’s past,” said Kishore Kichili, Senior Vice President Games and Country Head of Zynga India. “Our mission at Zynga is to connect people through games. This initiative is designed to engage players of all ages while harnessing the power of interactive entertainment as a teaching experience about this important era.”


Azadi Quest: Match 3 Puzzle

In Azadi Quest: Match 3 Puzzle, players are guided by a lovable cast of characters. Grandma, (or Daadi), narrates the game to her granddaughter Rekha, an eager student of history, Chhotu, Rekha’s impatient younger brother, and their friendly pup, Sheru. As the curious grandchildren gather around Grandma to listen to her memories, mobile players are transported to follow the colorful journey of India’s independence.


The game honors the Azadi Ka Amrit Mahotsav initiative to celebrate and commemorate India’s 75 years of independence and the history of its people, culture, and achievements. Azadi Quest: Match 3 captures this narrative to educate mobile players in an interactive format, highlighting important freedom fighters, historic milestones, and iconic movements as players progress through gameplay. During their journey, players can collect trivia cards showcasing key moments in history, compete on leaderboards, and share in-game rewards and progress on social media.


Azadi Quest: Heroes of Bharat

Heroes of Bharat, which includes 750 questions about India’s quest for independence, is designed as a quiz game to test and educate mobile gamers about their knowledge on unsung ‘Azad Veer’ heroes of India’s independence. Players can collect 75 trivia cards with special silver and gold versions that can be unlocked through replay.


“What better medium than gaming could be there to engage the youth to ensure they know the history of our country,” said Shri Anurag Singh Thakur, the Minister of Information & Broadcasting. “These mobile games use the interactive medium to engage, entertain, and educate the people of India and abroad about the efforts of numerous unsung heroes of the Indian freedom movement.”

Azadi Quest: Match 3 and Azadi Quest: Heroes of Bharat are now available to download free on Google Play and the App Store. For more information about the games, visit https://www.zynga.com/azadiquest.

For supporting assets, click here


Zynga is a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).


About Zynga

Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned subsidiary of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR Racing™, Dragon City, Empires & Puzzles™, FarmVille™, Golf Rival™, Hair Challenge™, Harry Potter: Puzzles & Spells™, High Heels!™, Merge Dragons!™, Merge Magic!™, Monster Legends, Toon Blast™, Top Eleven, Toy Blast™, Two Dots, Words With Friends™, and Zynga Poker™. Zynga is also an industry-leading next-generation platform with the ability to optimize programmatic advertising and yields at scale with Chartboost, a leading mobile advertising and monetization platform. Founded in 2007, Zynga is headquartered in California with locations in North America, Europe, and Asia. For more information, visit www.zynga.com or follow Zynga on TwitterInstagramFacebook, or the Zynga blog.


About Zynga India

Zynga India was established in 2010 in the heart of Bangalore, India’s Silicon Valley, and has evolved to be a microcosm of Zynga as its largest office. Zynga India is comprised of game teams and central teams that work on some of Zynga’s most popular game franchises across mobile and web such as CSR Racing™, FarmVille™, Wizard of Oz Magic Match, and Wonka Slots to deliver meaningful gaming experiences to players around the globe. 


About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a leading developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, Private Division, and Zynga. Our products are currently designed for console gaming systems, PC, and Mobile including smartphones and tablets, and are delivered through physical retail, digital download, online platforms, and cloud streaming services. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO.


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