Thursday, September 23, 2021

SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu

The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free

Mumbai, 22nd September 2021: SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree ( featuring actress, Taapsee Pannu on Wednesday, 22nd September.

SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign ( is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin. The narrative of the TV Commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we “feel” – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete.

Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies,

“It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics

Wednesday, September 22, 2021

Union Bank of India signs MOU with North Delhi Municipal Corporation for pension disbursement of their employees

Mumbai, September 21, 2021: Union Bank of India entered into an agreement with North Delhi Municipal Corporation (NDMC), according to which the latter has appointed and authorized Union Bank of India for the purpose of disbursement of pension of their employees at their Headquarters i.e. Civic Centre, New Delhi.


The Memorandum of Understanding was signed in the presence of Sh. Sanjay Goel, Commissioner - NDMC, Sh. Sandeep J Jacques, Add. Commissioner- NDMC, Sh. J.S.Tomar, DGM-GBRD, Sh. Sanjeev Kumar, DGM &RH, Delhi central along with other officials. The agreement will come into effect immediately.


Terming the agreement an important milestone in collaboration Sh. R. K. Jaglan, GM, Government Business said, “Union Bank of India is committed to ensure timely, accurate and reliable disbursement of monthly pension to the pensioners of North Delhi Municipal Corporation (NDMC), along with serving the pensioners in better manner. Our collaboration is a step forward in our relationship with NDMC and going to benefit Union Bank of India, NDMC and people at large.” 

JP Infra Mumbai gets their employees fully vaccinated

·         Company collaborated with Surana Group of Hospitals to facilitate the second dose of vaccination

·         Employees along with their respective family members took the benefit of the vaccination drive


Mumbai, 21st September 2021: JP Infra Mumbai Private Limited, one of the leading real estate developers in Mumbai fully vaccinated their employees by facilitating the second dose of vaccination. The vaccination drive took place at their head office in Mumbai near Western Express Highway Metro Station at Andheri East. During this drive, the company managed to vaccinate over 500 employees along with their respective family members. The company had collaborated with Surana Group of Hospitals to facilitate the vaccination drive.


Commenting on this initiative Mr. Shubham Jain, Managing Director, JP Infra Mumbai Pvt. Ltd. said, “Our employees are our extended families and their well-being is our topmost priority. They are the true assets of our organization and we believe that it is our responsibility to contribute in every possible way. With a vaccinated workforce, we will not only be able to safeguard their lives but will also be able to instill confidence in them.”


Earlier in June, the company facilitated the first dose of vaccination to over 1500 individuals in two different phases comprising their employees, customers and channel partners along with their respective family members.


Vaccination is one way to combat COVID-19. Therefore, many of India’s reliable and responsible organizations like JP Infra are focusing on vaccinating their employees, largely through partnerships with private health care providers and, in some cases, government vaccination centers.

Hyundai Electronics launches 4K Ultra HD Smart LED TVs powered by webOS TV


New Delhi, 22nd September 2021: Hyundai Electronics, one of the fastest growing Indian consumer durables brands, today introduced its new range of 4K Ultra HD Smart LED TVs powered by webOS TV with ThinQ AI voice recognition and Magic Remote. Backed by ARM CA55 1.1 GHz Quad core processor, the 4K UHD Smart LED TVs are four times faster than conventional TVs.  Available in 3 models, 43 inches priced at INR 34,490, 50 inches priced at INR 45,990 and 55 inches priced at INR 52,990 at leading retail stores across India and on its official website


Packed with amazing features like, 1.5GB RAM, 8GB internal storage, dual band WiFi, ALLM (Auto Low Latency Mode), MEMC Motion Estimation and Motion Compensation), Miracast and 2 Way Bluetooth and many more advanced features, building the most intuitive and enjoyable user experience. The technological advancements ensure faster web browsing, seamless multi-tasking & accurate performance.  Further, webOS TV smart interface ensures endless entertainment, on the content store, with infotainment apps; including Netflix, Amazon Prime, YouTube, Disney+ Hotstar, SonyLiv, Zee5, amongst others.  A wide range of games in the content store allow the gamers to have an immersive experience. 


Giving breathtaking theatre like experience with visuals in 1.07 billion colors & ultra-high-definition picture quality, the 4K Ultra HD Smart LED TVs are augmented with impeccable audio experience with 20W surround sound box speakers coupled with Dolby Audio sound technology.


Speaking on the launch of 4K Ultra HD Smart LED TVs with webOS, Mr. Abhishek Malpani, COO, Hyundai Electronics, said, “With the aim to give our customers an immersive, smart and advanced TV viewing experience, Hyundai Electronics has chosen to break the barriers and offer webOS TV as the most advanced and proven smart TV operating system. Built with signature AI technology and integrated content services from LG, our 4K Ultra HD Smart LED TVs powered by webOS TV will prove to be a game changer for the Indian audience who will now get the new definition of TV viewing experience.”

Additional Details:

  • webOS is advanced and proven smart TV OS that offers consistent enjoyable viewing experience and gives quality UI bundled with, agile functionality for both streaming content and interacting with smart homes 
  • ThinQ AI provides suggestions and recommendations for music, movies and more accordingly. Its intelligent edit lists the apps and programs as per the past choices and frequency of the usage.

About Hyundai Electronics India

Established in India in 2018, Hyundai Electronics India offers wide range of consumer electronics and home appliances like smart LEDs, air conditioners, washing machines, and refrigerators. The company has been consistently investing in innovation and introducing technologically advanced products while working in areas like artificial intelligence, technological prowess, smart supply chain, logistics, and energy-efficiency. The company committed to expand and invest in the Indian market. It offers its products through its established distribution & retail network besides its website


Hyundai Electronics India Products:

LED TVs - 24” to 65” | Refrigerators- 45 L to 563 L | Washing Machines- 6.2Kg to 10Kg (semi/fully automatic and top loaded) | Wall Mounted ACs –Split & Inverter (fixed speed and inverter series) 1 T, 1.5 T and 2 T | Bluetooth Trolley speaker- audio ra

Max Life Delivers Superior Customer Services During Covid-19 with its unique ‘Speed Dial Partner For Life’ program


Description automatically generated with medium confidenceNew Delhi, 22 September 2021: Max Life Insurance Co. Ltd. (“Max Life”/ “Company”), has delivered superior customer connect during Covid-19 pandemic with its unique ‘Speed Dial Partner for Life’ initiative. Launched in the last fiscal year as an industry-first, under the Speed Dial Partner For Life initiative, Max Life assigns every customer a dedicated service relationship manager, known as the ‘Partner for Life’ for all their policy-related service needs. The ‘Partners for Life’ are enablers, who provide a one-stop solution on call, shortening and cutting down any wait time a customer would have to go through to get their queries answered, and get dedicated attention to all their queries.


Over the last year, Speed Dial Partner for Life (SDPL) program was scaled up in size and base coverage, to cover over 80% of Max Life’s customer base. Furthermore, nearly 26 lac policy holders have been covered under this initiative, resulting in SDPL attaining Net Promoter Score of 70 as a touchpoint.


Commenting on the milestone, Manu Lavanya, Director & Chief Operations Officer, Max Life said, “Customer obsession is a central element of organizational values at Max Life. We are very proud of our industry first SDPL (Speed Dial partner for Life) initiative, now in its second year, that is based on the simple premise of nurturing a continuous, long term relationship with our customers that is based on trust. We understand the need to transform our post-onboarding relationship with our customers from a transaction to a deep consumer centric relationship. We want to make the experience for customers as seamless as possible across all opportunities of engagement. Max Life aims to differentiate itself with exceptional customer servicing and digital solutions, and SDPL is one of our flagship initiatives to enable that experience.”


A permanent contact number along with SDPL name is shared with the customer through various communication modes. Customer can interact with his/her SDPL on that one fixed number, without getting lost in IVR queue unlike a typical call centre. This also ensures that customer always has a point of contact for query resolution, even if the original sourcing agent is not available. The service relationship manager also educates customers on the company’s digital service solutions and new products offerings, if inquired, making the servicing more seamless.


Navigating the Covid-19 pandemic, Max Life Insurance has strengthened its commitment to customers by introducing a range of digital initiatives that are completely contactless and paperless. The company has overhauled majority of the physical servicing touchpoints to digital and enabled more options of self-serve on its website – built an OTP authentication workflow, integrated their AI based chatbot ‘Mili’, to serve customers round the clock – among other digital offerings.


About Max Life Insurance (


Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group, an Indian multi-business corporation.


Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners. Max Life has built its operations over almost two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.  


As per public disclosures and annual audited financials for FY20-21, Max Life has achieved a gross written premium of INR 19,018 crore. As of 31st March 2021, the Company had INR 90,407 crore of assets under management (AUM) and a Sum Assured in Force of INR 1,087,987 crore. 


For more information, please visit the Company's website at

Avail Finance introduces ‘CreditATM’, a new-age credit line with easy to use features for the blue collared workforce

Mumbai, 2021
: Avail Finance, one of India’s leading Neo-banks that provide products and offerings for the blue-collared workforce of India, recently launched ‘CreditATM’, a new era credit line with user-friendly features for its prime audience. With a one-time application and lifetime credit system, Avail Finance aims to provide support through a modern credit line in times of cash crunch to survive the month.

Keeping the virtual credit card model, a user can make payments via QR code or even withdraw cash from the account with an initial limit of Rs. 1000/-, which gets upgraded to Rs. 4000/- over a period of 6 months. The bill is generated at the end of every month that the user has to pay back within a stipulated time frame. Once the credit line is replenished, it is ready to be used again.

Speaking about the launch, Ankush Aggarwal, Founder and CEO, Avail Finance said, “CreditATM was designed with the purpose of providing that extra financial assistance to our blue-collared work force during those times of a cash crunch or in need of financial support to survive the month end. With a user-friendly interface, the CreditATM feature provides a lifetime credit through a simple one-time application. Our constant aim is to provide the necessary support to the workforce of this segment and help them carry their responsibilities with ease”

In May 2021, Avail Finance raised Rs. 24 crore in debt financing led by Alteria Captial. As of today, the fintech startup has raised $21.6 million in equity from Matrix Partners, Falcon Edge and Ola.

Founded in 2017 by Ankush Aggarwal and Tushar Mehndiratta, Avail Finance has grown from a lending platform to the blue-collared workforce to now a neo-bank with various products across categories, including insurance, investment products, savings, etc.

About Avail Finance:

Founded in 2017 by Ankush Aggarwal and Tushar Mehndiratta, Avail Finance is a fintech company that is focused on the blue-collared segment.  Avail has multiple products that are customized to this segment – Personal Loans, Salary Advances and Savings – that help its users to be financially included and independent.  With the help of machine learning and AI, Avail creates a unique analysis on its backend which helps it achieve what the team truly believes in - access to financial products, irrespective of income, geography, age, gender or the ability to furnish documents. The company is backed by Matrix Partners, and other prominent entrepreneurs like Binny Bansal, Co-founder of Flipkart, Kunal Shah, Founder of Cred, Manish Patel, founder and CEO of Mswipe among others. 

To know more, visit:

Flipkart introduces service marketplace ‘Flipkart Xtra’ to onboard thousands of part-time job seekers; aims to create over 4,000 jobs this festive season


Tech-enabled onboarding helps complete the process in a couple of minutes all at the comfort of one’s home


Bengaluru - September 22, 2021: Flipkart, India’s homegrown marketplace is introducing a separate marketplace model ‘Flipkart Xtra’ with an aim to give flexible earning opportunities to individuals, service agencies and technicians. This new platform will also help bolster Flipkart’s supply chain to ensure seamless and faster delivery of shipments and service to consumers across India while creating part-time opportunities for individuals.


Offered through the app ‘Flipkart Xtra’ available on the Google play store, Flipkart will provide a simple and seamless onboarding experience to interested individuals. With a few simple steps that include downloading the app and sharing information for background verification, individuals will be able to onboard themselves for various roles, including delivery executives to start with, and service partners or technicians in the coming months. As this platform scales up in the coming months, the launch just prior to the festive season and the company’s Big Billion Days, will help thousands of individuals, technicians and service agencies across the country providing access to opportunities of additional work and earnings as delivery partners. With e-commerce enabling anytime and anywhere access to products, the Flipkart Xtra program will help create flexible earning opportunities while augmenting deliveries.


The ‘Flipkart Xtra’ app offers partners the advantage of signing up from anywhere and the flexibility of choosing their preferred schedule to deliver shipments. This is an extension of Flipkart’s alternate delivery models that include the Flipkart Kirana program, which has witnessed consistent growth over recent years. During last year’s festive season the kirana delivery model fulfilled 10 million shipments.


Hemant Badri, Senior Vice-President and Head of Supply Chain at Flipkart, said, “As an organisation committed to creating value for all stakeholders including sellers, artisans, MSMEs, kiranas and customers, we are constantly expanding the scope of our partnership to equitably distribute the benefits of e-commerce. In this endeavour, we introduced numerous initiatives such as the immensely popular kirana delivery program and are pleased to launch Flipkart Xtra, our service marketplace, to give flexible earning opportunities to individuals, local stores and even service technicians. This is a new disruption in the gig economy space and will help individuals find an alternate source of income while contributing to the country’s economic recovery.”

Industry reports from BCG suggest that the gig economy has the potential to service up to 90 million jobs in India’s non-farm economy alone, transact over $250 billion in the volume of work, and contribute an incremental 1.25 percent (approximately) to India's GDP over the long term.

In 3 easy steps, anyone can onboard themselves on ‘Flipkart Xtra’









With customers from new towns and cities and tier-2 and 3 cities exploring e-commerce, it is important to strengthen the last mile reach with speed and agility. E-commerce has the potential to connect customers and flexible work seekers and provide a great customer experience while providing gig economy employees with an additional source of income. Coupled with training modules in the areas of customer service, delivery, installation, safety and sanitisation measures, and the use of hand-held devices, PoS machines, scanners, various mobile applications and ERPs, there is immense potential to scale this program and create growth opportunities. 

About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, and Cleartrip. The Group is also a majority shareholder in PhonePe, one of the leading Payments Apps in India.

Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's digital commerce revolution, with a registered customer base of more than 350 million, offering over 150 million products across 80+ categories. Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians. Together with its group companies, Flipkart is committed to transforming commerce in India through technology.


For more information, please contact


Tuesday, September 21, 2021

The Gem & Jewellery Export Promotion Council hosts “Vanijya Utsav” Export Conclave in Maharashtra

·        The two-day event is organised by Government of Maharashtra in collaboration with Gem and Jewellery Export Promotion Council (GJEPC) and DGFT.

·        Maharashtra to contribute significantly to the Hon’ble Prime Minister’s target of achieving USD 400 billion merchandise exports


21st September 2021, Mumbai: The Gem & Jewellery Export Promotion Council (GJEPC) hosts “Vanijya Utsav”, an export conclave happening on the 21st and 22nd September in Mumbai. It was inaugurated by Shri Raosaheb Patil Danve, Hon’ble Minister of State (Railways, Coal & Mining), Govt. of India; Shri Subhashji Desai, Hon’ble Minister of Industries, Mining & Marathi Language, Govt. of Maharashtra; Smt. Aditi Tatkare, Hon’ble Minister of State (Industries & Mining), Govt. of Maharashtra; Shri Baldev Singh, Hon’ble Additional Chief Secretary (Industries), Govt. of Maharashtra; Dr. Harshadeep Kamble, Development Commissioner (Industries) & Commissioner (Export) Govt. of Maharashtra;  Shri S.B.S. Reddy, Additional DGFT; Shri Sanjay Shah, Convener, Diamond Panel, GJEPC ; Shri Vijay Kalantri Chairman, World Trade Center along with others.

The conclave commemorates the 75th Anniversary of Indian Independence with the core focus being economic growth and promotion of exports in Maharashtra. Panel discussions on exports and bilateral trade opportunities to make the state an export hub to take place during the 2 days. The panellists include important state government and banking officials.

Maharashtra is the most industrialized State in India and has maintained the leading position in the industrial sector in the country. The State is a pioneer in small-scale industries and boasts of many special export promotion zones. The Exports from Maharashtra are increasing as the economy is flourishing currently. Although highly industrialized, agriculture continues to be the main occupation in many regions of the state with 24.14% of the people are employed in agriculture and allied activities. Maharashtra is leading in the Economy, GDSP, Industries, and services sectors.  


Speaking at the opening ceremony, Shri Raosaheb Patil Danve, Hon’ble Minister of State (Railways, Coal & Mining), Govt. of India said, “Maharashtra is one of the leading states currently contributing 20% to India’s GDP. Under the guidance of Hon’ble Prime Minister Shri Narendra Modi, India will soon become a USD 5 trillion economy. To achieve this target, we need to increase our exports as well as our Atmanirbharta (self-reliance).”


Shri Subhash Desai, Hon’ble Minister of Industries, Mining & Marathi Language, Govt. of Maharashtra, said, “I am confident that Maharashtra will contribute significantly to Hon’ble Prime Minister Shri Narendra Modi’s Vision of accomplishing 400 billion dollar exports this Financial year. We are coming up with a number of schemes like Amnesty Scheme to help defunct units start again; Plug & Play initiative by Maharashtra Govt. which will give companies access to ready infrastructure; and access to cheaper electricity for industrial units, etc. I want the GJEPC to expedite their Jewellery Park Project in Mumbai and if you require any handholding, we are happy to support.”


Smt. Aditi Tatkare, Hon’ble Minister of State (Industries & Mining), Govt. of Maharashtra, “I would like to thank the Govt of India, DGFT, GJEPC and WTC in playing a major role in organising this esteemed event focussed on exports and promotions of the state. Maharashtra has contributed significantly when it comes to forming small, medium, large industrial sector of the country. The state is one of the leading states for exports and has set a benchmark for all other states in the current financial year. Prominent policies like ‘one point window policy’ along with other promotional activities for women entrepreneurs have played vital role in creating the ‘Magnetic Maharashtra’ 2.0. The state has garnered an investment worth 1 lakh thirty thousand crore in the times of COVID. I am certain that Maharashtra will be able to maintain its Numero uno position in the coming times as well.”


Shri Sanjay Shah, Convener, Diamond Panel, GJEPCspeaking at the Inauguration ceremony said, “The gem and jewellery sector has an ambitious export target of 43.75 billion dollar for financial year 2020-21. Maharashtra will play an important role in achieving this target. SEEPZ in Mumbai processes more than 40% of India’s total jewellery exports from the country; and over 60% of the exports of gems & jewellery from India takes place through Mumbai only.” 

“GJEPC’s next big project on the anvil is Jewellery Park in Navi Mumbai. Honourable Chief Minister of Maharashtra, Shri Uddhav Thackeray has mandated to make this park an architectural marvel to attract tourists in Maharashtra and Council is determined to do the same”, Sanjay Shah added


India is the world leader in cut and polished diamonds, exporting 94% of its production annually. 14 out of 15 diamonds set in jewellery worldwide are processed in India. The industry could achieve this through constant upgradation of technology. The sector has highly skilled workers who are the backbone of this sector.

Gem and jewellery industry is the bright star of the economy, contributing 7% to India’s total GDP and 12% to Merchandise Exports. For the further growth of the sector, GJEPC has been taking a host of initiatives such as setting up Mega Common Facility Centre in SEEPZ, and Jewellery Park in Mumbai.


GJEPC, as the apex body of the gem and jewellery trade in India, has been driving the export lead growth of the industry. Several initiatives for promotion of gem and jewellery domestically and internationally have helped the industry to be one of the most respected and renowned in the global market.

Maharashtra houses the world’s Largest Diamond Bourse in the world. Bharat Diamond Bourse is spread over a 20-acre plot, the Complex is home to some 2,500 small and large diamond traders in addition to the Custom House, banks and other service providers who cater to the gems and jewellery trade. Mumbai is the largest processor of jewellery in India.


About The Gem and Jewellery Export Promotion Council (GJEPC)

The Gem & Jewellery Export Promotion Council (GJEPC), set up by the Ministry of Commerce, Government of India (GoI) in 1966, is one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today represents 7000 exporters in the sector.  With headquarters in Mumbai, GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members. 

Friday, September 17, 2021

Korea Tourism Organization brings Korea to Indian homes through KXperience

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~ KXperience: The first ever online consumer engagement initiative, organized by Korea Tourism Organization to celebrate the Hallyu wave in India & to stay connected with Korea ~


Mumbai, 17th September 2021: In tune with the flourishing Korean wave in India, Korea Tourism Organization (KTO) has collaborated with multiple brands for a series of virtual Korean experiences, along with the social media contest and special offers on Korean products for the Indian travelers and Hallyu fans. With the current prevailing travel restrictions due to the pandemic, KTO decided to step forward and get Korea to its Indian audience. Starting from 17th September 2021, the event aims to create an experience that can be enjoyed by the travel seekers and Korea lovers until 15th November.


The event is designed as a perfect Korean escapade comprising of K-Food, K-Pop, K-Beauty, K-Drama and Korean product discount offers. 

  • The K-Pop experience is a collaboration between KTO and AleXa, the rising K-Pop star from Korea and Shraey Khanna, a renowned dancer, choreographer, and singer from India. The Korean artist will be seen showcasing signature Korean dance moves where in return Shraey will be seen mirroring the Korean vibes with a dash of Bollywood nuance to it.


  • The K-Food experience will feature a well-known Bollywood female actor taking up the challenge of cooking delicious Korean meal in the popular OTT web series Star vs Food on Discovery+.


  • The K-Beauty experience in collaboration with Innisfree, an eco-friendly makeup brand from the beautiful Jeju Island in South Korea will showcase some Korean skincare tips in the masterclass.


  • The K-Drama, as it says it all, will show the unescapable Korean drama obsession taking over India especially in the lives of popular influencers who come from different walks of life like fashion, beauty, food, and entertainment.


The four KXperience elements: K-Pop, K-Food, K-Beauty and K-Drama will boil down to a pan-India social media contestThe K Challenge, which will be hosted on powered by BookMyShow, India's leading entertainment destination. BookMyShow has conceptualized, designed and executed the entire microsite for the challenge. The consumers would need to recreate their own versions inspired by the KXperience elements and upload the content on their social media channels with the event hashtags. Exciting gifts like Samsung phones, tablets and KTO special KXperience box awaits the winners.


In addition to these series of virtual experiences, to meet the Indian masses’ demands for a Korean lifestyle taste, KTO has also collaborated with and CulturaGo offering special discounts on Korean products and online culture courses. Furthermore, a much-anticipated virtual tour is in the pipeline for KTO.


Commenting on the announcement Mr. Young-Geul Choi, Director, Korea Tourism Organization, New Delhi office, said, "We have noticed the increasing trend for Hallyu wave in India, especially during the pandemic, when K-Drama, K-Food and K-Pop engaged many Indians. So, we thought of coming up with a series of events which could keep Indian travelers and Hallyu lovers connected with Korea, till the time travel restrictions are lifted and they are able to travel to the destination. With the KXperience project and our collaboration with multiple brands, we wish to bring Korea to comfort of Indian homes.”


Talking about the association with KTO, AleXa, a K-pop artist from Korea said, "As a Korean artist I am pleased to collaborate with KTO to bring me closer to my fans in India. I love dancing and partnering with Shraey Khanna for a dance-off was an absolute pleasure. I have been observing the fondness for Korean culture in India and cannot wait to virtually connect with them."


Keiko Bang, the Founder and CEO at Millenasia commented on this association, “We're so thrilled to partner with KTO for this unique and innovative KXperience on BookMyShow. We think that the combination of Shraey Khanna and AleXa in particular is powerful and dynamic because they're both such excellent dancers. Over the past few years, India has become the 6th largest country based on the amount of time spent per month on K-pop. In fact, Korean audiences have always admired the dancers in Bollywood movies, and are starting to understand that both Korea and India share a tradition and love for song and dance. We look forward to more K-pop and Bollywood concerts and events in India once the worst of COVID-19 has passed."


"I am thrilled with my collaboration with KTO in bringing the Korean culture to the Indian audience. As an artist, I have always tried to do everything possible to bring the Indian audience close to different dance cultures. My dance-off video with one of the most loved artists from Korea, AleXa is going to showcase both cultures with a bit of twist. Can't wait for the Indian audience to see the amalgamation of these two beautiful cultures," added Shraey Khanna, Dancer, Singer and Choreographer, India.


Korea Tourism Organization has left no stone unturned when it comes to offering the best to its audience. With this project, they are aiming to come closer to its Indian patrons and bring together the best of both lifestyles.


Partner Comments on Collaborations:


Mr. Doyoul Lee, Director- Innisfree India and General Manager - AmorePacific India said, “We at Innisfree are extremely excited to be a part of KXperience and collaboration with Korea Tourism Organization and I think it will a completely different and unique experience for Indian audience and who are into Korean culture, pop, beauty, drama, food etc. Viewers can learn lot of beauty techniques in the K-beauty session by Innisfree. Since its the onset of festive season in India, I hope the tips and tricks of K-beauty session comes handy for you all. I hope you all can enjoy this vibrant K-Culture experience from the comfort of your home.”


“We are excited to partner with Korea Tourism Organization for season 2 of one of our most appreciated shows- Star vs Food. The association is a result of the synergy between both the brands where we want to build a deep connection with Korean culture to give Indian audiences an immersive experience. The two Asian countries are similar to each other in certain aspects; like quality food is extremely important in both cultures. This common philosophy fits in seamlessly as Discovery Network has a long-standing history in travel and food-related content integrating different cultures.” said Shaun Nanjappa Chendira, Head of Advertising, Sales, South Asia, Discovery Inc.

Commenting on the collaboration Anil Makhija, COO - Live Entertainment & Venues, BookMyShow said, “We are thrilled to collaborate with Korea Tourism Organization to bring the taste of Korean culture to millions of Indians. As the K-wave craze continues to swell in India, we are thrilled to extend this unique experience to our customers and give them an opportunity to witness renowned artists across Korea through compelling categories hosted on the microsite. BookMyShow’s unmatched capabilities of data analytics, consumer insights and a loyal base of millions of entertainment-loving users along with KTO’s great understanding of the cultural ethos, make this partnership a perfect fit.”

Mr. Seo Young-Doo, Founder Korikart said, “We are so excited to associate with KTO for KXperience – Virtual Show. Observing the rise of K-wave passion everywhere in India, we brought Korean food, Cosmetics and Home Living products to be match with K-wave to make more strong appeal among Indian community, who love to explore more about Korea. Indian community admire Korean Food & Cosmetics, we will be connecting with them virtually with this platform, this is our privilege to be part of this once in a lifetime experience. We are eagerly waiting for the day to mix K-wave with Indian society.”

Mr. Stewart Brown, CEO, CulturaGo said, “CulturaGo is delighted to be a part of KTO India's KXperience project to offer Indians the opportunity to learn about Korean culture. Through increasing the Indian market's awareness and appreciation for Korean culture, we plan to increase the number of Indians who travel to South Korea in the future (be it to study, work, or for leisure) and equip these travellers with the insight needed to unlock a more enjoyable and meaningful experience exploring this fascinating part of the world.”



About Korea Tourism Organization (KTO):

Established in May 2008, Korea Tourism Organization’s New Delhi Office is the branch office of KTO that handles all travel-related information. It encourages Indian Outbound travelers to visit Korea, organizes familiarization trips for the travel industry and media personnel, and participate in key trade and tourism fairs. It also organizes consumer-related activities, roadshows, seminars, and workshops. The core focus areas are Media and Promotions, Product Training, Product Development & Co-Marketing with outbound tour operators and collaboration with Indian brands, whilst the main objective of KTO is to market South Korea's multi-faceted appeal as a premier tourist destination to India and its neighboring countries.

Website link:

KTO Social Media: Facebook - ktoindia |Instagram - kto_india| Twitter - @ktoindia Kingdom Friends Social Media: Instagram - kingdomfriends_official

Sunteck Realty plans JDA to develop 10 mn sq ft at Shahad (Kalyan)

  • The 50-acre project to see a potential development of approx. 1 crore sq ft (10 mn sq ft)
  • Revenue generation of Rs 9,000 crore envisaged over the next 7-8 years
  • To host a premium integrated residential development with aspirational luxury lifestyle


Sunteck Realty Limited, the BSE and NSE Listed premium property developer in Mumbai, plans to develop a marquee ~50-acre land parcel at Shahad (Kalyan). The company would develop an aspirational luxury integrated residential township in this location, under the asset light JDA model with Amar Dye Chem Ltd. This would be another exceptional acquisition by the company, establishing its presence in the Eastern suburbs of Mumbai Metropolitan Region (MMR).


The project is expected to generate a top line of around INR 9,000 crore over the next 7-8 years, further strengthening the cash flow and the balance sheet of the company. While Sunteck Realty has a very strong portfolio in the Western suburbs of the MMR, this project addition will strengthen the company’s portfolio in Eastern markets of the MMR as well.


Since the first wave of COVID-19 in 2020, Sunteck has been the largest acquirer of highly value-accretive projects in the MMR - a trend it sustains even today. In fact, the company has considerably accelerated the acquisition momentum post the 2nd wave. This will be the fourth acquisition by Sunteck since the advent of COVID-19 pandemic. Before the Shahad (Kalyan) project, the company has done three project acquisitions at Vasai, Vasind and Borivali, totaling ~ 8 mn sq. ft. and this project will add another ~10 mn sq ft, thus, adding in total 18 mn sq ft to Sunteck’s portfolio.


“We are happy to announce this value –accretive joint development plan with Amar Dye Chem Ltd. In-line with the trends seen post the pandemic, there is a growing demand for good peripheral locations around major metros. Thus, we are pleased to announce our entry into MMR’s robust Eastern micro-market of Shahad (Kalyan). Market consolidation in favor of quality and well-funded real estate companies has been an ongoing trend and Sunteck has been a key beneficiary of this trend, continuously expanding its business portfolio with attractive return opportunities. We shall bring in our best-in-class construction and development capabilities and endeavor to create a landmark development in this micro-market,” said Mr. Kamal Khetan, Chairman, Sunteck Realty Limited.


About Sunteck Realty:

Sunteck Realty Limited (SRL) is one of the fastest growing Mumbai-based luxury real estate development companies. SRL has an immaculate track record of having one of the lowest net Debt/Equity ratios, financial prudency and sustainable growth. The company focuses on a city centric development portfolio of about 38 million square feet spread across 19 projects. Sunteck Realty has differentiated its projects under five brands - ‘Signature’: Uber luxury residences, ‘Signia’: Ultra luxury residences, ‘Sunteck City’: Premium luxury residences, ‘Sunteck World’: Aspirational luxury residences, ‘Sunteck’: Commercial & Retail developments. The company has been a trendsetter in creating iconic destinations such as the flagship project, Signature Island at Bandra Kurla Complex (BKC), Sunteck City in Oshiwara District Centre (ODC), Goregaon and SunteckWorld at Naigaon - the largest township of MMR’s western Suburbs.



Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties like regulatory changes, local political or economic developments, technological risks, and many other factors that could cause our actual results to differ materially from those contemplated by the relevant forward looking statements. Sunteck Realty Limited will not be in any way responsible for any action taken based on such statements and undertakes no obligation to publicly update these forward-looking statements to reflect subsequent events or circumstances