Thursday, September 27, 2018

SBI Card and Apollo Hospitals Group launch Apollo-SBI Card

 India’s first co-branded credit card in Health and Wellness segment
 Designed to meet complete healthcare needs of the family along the entire healthcare journey
 Extensive reach across the country through Apollo`s network of over 3800 healthcare centres across India

 SBI Card, the country`s second largest credit card issuer, and Apollo Hospitals Group, India`s leading integrated healthcare services provider announced their partnership to launch the Apollo SBI
Card – a first of its kind co-branded credit card in the healthcare segment. Designed to meet the complete healthcare needs of the family, the Apollo SBI Card is a pioneering product that offers an unmatched value proposition to consumers in the health and wellness space.

Indian healthcare and wellness market is growing rapidly with increasing demand for affordable healthcare and wellness services and products. Growing health consciousness across age groups together with penetration of healthcare into untapped markets are contributing to increased demand for healthcare. The Apollo SBI card is a first of its kind card that offers exclusive benefits and exceptional value to the wellness conscious consumer on all healthcare spends. Through this partnership, card holders will be able to access services from the extensive Apollo Healthcare ecosystem, which includes the Apollo Hospitals, Apollo Clinics, Apollo Pharmacy, Apollo Diagnostics,

Apollo Cradle, Apollo Sugar, Apollo White Dental, Apollo Spectra, Apollo Life Studio, Apollo Telehealth Services (ATHS) and Apollo Homecare. The Apollo SBI Card will comprehensively cover all the health and wellness needs of family members at different stages of the healthcare journey.
Apollo SBI cardholders receive complimentary OneApollo membership through which they can enjoy exclusive discounts and savings of upto 10% on health check-ups, diagnostic services, pharmacy products, physiotherapy etc.

Through this membership cardholders can avail complimentary services such as consultations, dental screening, home sample collection, counselling with diabetic educator and dedicated relationship manager at Apollo Cradle etc. Cardholders can avail savings and benefits of up to Rs 40,000 through the OneApollo membership. In addition to this, Apollo SBI Card offers cardholders the strongest savings proposition on their healthcare spends through an accelerated reward point structure.

 Cardholders earn 3 Reward Points per Rs 100 spent at any Apollo entity while spends on lifestyle categories such as dining and entertainment earn the cardholder 2 Reward Points for every Rs 100 spent. Cardholders can avail instant redemption of reward points at Point of Sale at any Apollo
Healthcare centre and also redeem reward points for Apollo gift vouchers, thereby enjoying savings on their health and wellness spends at Apollo.

Speaking at the launch, Mr. Rajnish Kumar, Chairman, SBI said, “SBI Card has been on a consistent growth path over last few years. Its customer centric business approach and focus on delivering innovative, market leading products have ensured rapid growth and made it one of the largest card issuers in India. The tie up with Apollo will enable us to bring a unique value proposition to customers in the country`s expanding healthcare and wellness segment. SBI and Apollo are both leading brands trusted by millions of consumers and this association will help drive growth for SBI Card while offering Indian consumers an exceptional payment product to maximise value on health
and wellness spends”

Commenting on the launch, Mr. Hardayal Prasad, MD & CEO, SBI Card said, “We are delighted to partner with Apollo to introduce the Apollo SBI Card, the country`s first cobrand credit card in healthcare segment. Increasing health consciousness and focus on overall wellness is a growing trend among Indian consumers across ages, making Health and Wellness one the fastest growing segments at present. Consumer spends on health and wellnessare on the rise. In our portfolio, we have observed health and wellness spends have been growing 30% YOY over last few years. India has one of the youngest populations in the world today. As this population ages, demand for healthcare is set to rise further. With the launch of Apollo SBI Card, we are pleased to bring our consumers a powerful, comprehensive product that takes care of their healthcare needs at all stages of their lifecycle.
Apollo SBI Card is designed to bring consumers accelerated savings and maximum value on their health spends.

Consumers earn accelerated rewards on health spends in the Apollo ecosystem, which can be instantly redeemed at Apollo health centres. Cardholders also enjoy complimentary OneApollo membership which brings benefits such as exclusive savings, discounts and complimentary services across various Apollo offerings. We are confident that the unique value proposition combined with the unmatched excellence in quality, customer centricity, trust and transparency that SBI Card brings, will make this a very successful product. We look forward to significantly increase customer acquisition in the health segment, with the Apollo SBI Card.”

Ms. Shobana Kamineni, Executive Vice Chairperson, Apollo Hospitals Enterprise Limited said, “The Apollo SBI Card will offer the most comprehensive health and wellness services to its users. Through this unique offering the country’s most extensive health network will be available to its users. We believe that this card will help provide access to a range of health services which no other institution or product is offering. Apollo SBI Card holders enjoy complimentary OneApollo Membership which offers a bundle of exclusive healthcare benefits and privileges at any Apollo Health Centre.

OneApollo program is a healthcare companion which accompanies the member in one’s entire
journey across Apollo Ecosystem with healthcare privileges and exclusive rewards. We are happy to partner with SBI as we move forward with our aim to make available world class health services to all Indians”

Highlights of Apollo SBI Card:
 Complimentary OneApollo membership with discounts and savings of upto 10% on health check-ups, diagnostic services, pharmacy products, physiotherapy etc.
 3 Reward Points per Rs 100 spent at Apollo entities
 2 Reward Points per Rs 100 spent on dining, entertainment and movies
 Instant redemption of Reward Points at Point of Sale at any Apollo Health center. 1 Reward Point = Re. 1
 Redemption of Reward Points for Apollo Gift vouchers; Transfer of Apollo SBI Reward Points to OneApollo

Health Credits in Apollo ecosystem
 Complimentary OneApollo membership with exclusive savings and discounts on health check-ups,
diagnostics, pharmacy spends, physiotherapy etc; complimentary services such as consultations, dental screening, home sample collection, counselling with diabetic educator, dedicated relationship manager at Apollo Cradle etc; rewards in the form of Health Credits which can be redeemed across any Apollo Health Centre
 Benefits and discounts across all participating Apollo business entities
 Fuel surcharge waiver across all petrol pumps
 Renewal fee reversal on annual spends of Rs 90,000 or more from second year. The card comes at an annual membership fee of Rs 499/ plus taxes.
 Welcome benefit of 500 Reward Points worth Rs 500
Further, even in case of spends which are covered by insurance, Apollo SBI Card brings a unique benefit. The Co-pay amount, which customers typically have to bear out of pocket before the policy cover is paid out by the insurer, can be significant when the medical bill is large. Apollo SBI Cardholders can manage the Out of Pocket burden by converting the amount to EMIs under Apollo SBI Card at a very low interest rate. This can be done at the click of a button through the SBI Card mobile app.

SBI Cards and Payment Services Private Limited (SBI Card) is an Indian financial services company to offer Indian consumers extensive access to a wide range of world-class, value-added payment products and services. Presently, the brand has a wide customer base of over 6 million. With a market share of 16%, SBI Card operates through over 100 locations in India. SBI Card is based on the value proposition of “Make Life Simple” for its consumers and is committed to partnering the Digital India vision by extending best in class cashless payments solutions to consumers across the country.

Visit for more details.

 Apollo Hospitals Group : It was in 1983, that Dr. Prathap Reddy made a pioneering endeavour by launching India’s first corporate hospital. Apollo Hospitals in Chennai. Over the years Apollo Hospitals has established itself as home to the largest cardiac practice in India with over 160,000 cardiac surgeries. Apollo Hospitals is also the world’s largest private cancer care provider and runs the world’s leading solid organ transplant program.

As Asia’s largest and most trusted healthcare group, its presence includes over 10,000 beds across 71 Hospitals, 3000 Pharmacies, over 90 Primary Care and Diagnostic Clinics, 110 plus Telemedicine Centres and 80 plus Apollo Munich Insurance branches spanning the length and breadth of the Country. As an integrated healthcare service provider with Health Insurance services, Global Projects Consultancy capability, over 15 medical education centres and a Research Foundation with a focus on global Clinical Trials, epidemiological studies, stem cell & genetic research Apollo Hospitals has been at the forefront of new medical breakthroughs with the most recent investment being that of commissioning the first Proton Therapy Center across Asia, Africa and Australia in Chennai, India. Every four days, the Apollo Hospitals Group touches a million lives, in its mission to bring healthcare of International standards within the reach of every individual.

In a rare honour, the Government of India issued a commemorative stamp in recognition of Apollo's contribution, the first for a healthcare organization. Apollo Hospitals Chairman, Dr. Prathap C Reddy, was conferred with the prestigious Padma Vibhushan in 2010. For more than 30 years, the Apollo Hospitals Group has continuously excelled and maintained leadership in medical innovation, world-class clinical services and cutting-edge technology. Our hospitals are consistently ranked amongst the best hospitals globally for advanced medical services and research.

OneApollo program is loaded with the following benefits:
 Exclusive Savings on Health, Medical Expenses and Wellness
 Rewards in the form of Health Credits (HC’s) which a member can earn and redeem across any Apollo Health Centre
 Priority access to Services at Apollo
 Complimentary Services like Health Screening, Consultations and more

OneApollo program members can view their Health Credits and all related Program benefits by logging on to or Download the AskApollo app

For further details, log onto:
Follow us on Twitter: @HospitalsApollo

77% Mumbaikars with belly fat are at heart risk; highest across cities : Saffolalife Study 2018

Key findings of the study:
·         3 out of 4 people in Mumbai with belly fat are at heart risk
·         76% of Mumbai residents under  45 who have belly fat are at heart risk
·         8 out of 10 working professionals in Mumbai with belly fat are at heart risk
·         79% people  with belly fat in Mumbai don’t consider belly fat amongst the top 3 reasons for heart risk
·         70% Mumbaikars  who are at heart risk due to belly fat skip breakfast at least once a week
·         92% Mumbaikars who have belly fat eat outside food at least once a week
·         61% Mumbaikars who are at heart risk due to belly fat do not get sound sleep

 This World Heart Day, Saffolalife releases their flagship study to raise awareness of heart health in India. The key finding that emerges from the study is that belly fat has an impact on heart health. The Saffolalife Study 2018 reveals that 77% of Mumbaikars with belly fat are at heart risk. The study also highlights the factors common to those with belly fat and the resultant impact on heart health.

With growing lifestyle challenges, people in India are now at risk of heart diseases at a much younger age. Some of the major reasons are long working hours, job stress, irregular meals, sleep deprivation and sedentary routine. This is leading to an increase in lifestyle diseases such as cardiovascular problems, obesity and diabetes.

While BMI is the most researched measure of generalized obesity, the distribution of fat or central obesity, commonly called belly fat, is a far more important factor for cardiovascular risk. When it comes to belly fat, there is a lack of awareness amongst people as they address it only for cosmetic reasons and not because it is detrimental to heart health. So to create greater awareness regarding this issue, Saffolalife Study 2018 addresses the “Impact of Belly Fat on Heart Health”. One of the key takeaways from this survey is that one may be at heart risk even if they have a lean body but have a paunch.

Saffolalife and Nielsen conducted a pan India survey amongst those who have belly fat to understand the extent of heart risk. This study covered 837 respondents across key cities of Delhi, Mumbai, Lucknow and Hyderabad. Some of the startling facts from the study revolve around age, gender and lifestyle implications on heart health due to belly fat.

In Mumbai, while 77% people with belly fat are at heart risk, still 79% of Mumbaikars do not consider belly fat among the top 3 reasons for heart risk. Eating habits which are common among Mumbaikars with belly fat are eating outside of home at least once a week (92%), junk food consumption (83%) and eating a heavy dinner (59%). Lifestyle habits which are common among Mumbaikars with belly fat are not getting sound sleep (61%), long working hours (62%) and not exercising regularly (55%). 70% of those who do not exercise regularly, state lack of time as the key reason for the same.

Commenting on the findings of the study, Dr. Shashank Joshi (Endocrinologist, Padma Shree Awardee) said, “The study states that 67% of Indians with belly fat are at heart risk and thus this World Heart Day, we request every individual to become aware that they too can be at heart risk if they have belly fat. What is also revealed is that even if you have a BMI within the normal range and have belly fat, you may be at heart risk. It is important to be aware of this correlation so that you can take proactive steps towards heart health.”

Renowned Cardiologist Dr. C.K Ponde (Senior Consultant Cardiologist), P.D. Hinduja National Hospital and Medical Research Centre said, Saffolalife has been consistently raising awareness about pertinent issues related to Indians’ heart health. This year’s key finding of the impact of abdominal fat on heart risk is especially critical for Mumbaikars, who at 77%, are at the highest risk among the four cities surveyed. With this knowledge, I urge Mumbaikars to take active steps towards taking care of their heart health.”

On leading a heart healthy lifestyle, Nutritionist Pooja Makhija said, “This World Heart Day, the Saffolalife study shows a strong correlation between belly fat and heart health risk, hence managing belly fat is critical. Therefore, I urge every individual to start making small but significant changes in their lifestyle so that they can address the belly fat issue. This is easily done by eating right, avoiding junk food, exercising regularly, sleeping well and reducing stress. Start looking after your heart, eat high-fibre foods, go for a walk and get the sleep your body needs.”

In today’s age, hectic work schedules and sedentary lifestyles are affecting the heart health of Indians. While there are multiple causes behind the increase in belly fat, it is important to be aware of the possible implications, including its impact on heart risk, and make lifestyle changes to be more heart healthy.

Saffolalife ™ is a not-for-profit initiative, started more than a decade ago, working towards driving awareness on heart health in India. Cardiovascular diseases (CVD) have been on a rise in India and Saffolalife’s mission is to reduce the CVD statistics to make India heart healthy. Over the past decade, Saffolalife has driven many endeavours and conducted many large scale research studies to drive awareness and education on the early markers of heart health. The Saffolalife initiative addresses heart health and nutrition aspects of preventive healthcare and seeks to impart accurate, credible and expert-led information. 

French Charmer Enchanteur to enhance romance

Mein saans leta hoon , teri khushboo aati hain!
Ek mehka mehka sa , paigam lati hain!

Yes, that's Enchanteur : Enchanting , enthralling , enticing ,bewitching , captivating , fascinating  magician ... for you , I and all romantic peeps around the world in general and Indians in particular.
Why ?  Hold your breath. Here's the good, better, best news for all of us, who deserve the most authentic essence of life.

World-famous perfume brand Enchanteur is spreading the splendor of Love & Romance through it's top notch beauty products is now available in India

Enjoy the premier luxuries of life with mesmerizing, romantic, French fragrances and beauty products from Enchanteur like Perfumes , Body-mists , Body lotions , Deodorants , Shower gels , Talc etc. at discounted rates.


Enchanteur recently launched 2 new fragrances in EDTs: Belle Amour and Mon Amie. These Fragrances are a wonderful blend of florals and sweetness of fruits. They are easy to carry, travel packaging. Both are priced at Rs. 750 for 50ml

Enchanteur premium perfume in its star-studded boxes make for a glitzy gift.Enchanteur ensures to make season specific gift packs. You can choose whatever you wish from their website Enchanteur  


Each and every moment of our precious life is engulfed with the magical memories of our near & dear ones. The first impression, your signature style that impacts instantly and lingers forever. How to enhance that alluring art of Love & Style?. What is the essence of empowerment?. How to posses the positive power and feel fantastic? Worry not , you can be yourself , influence people , win friends , and find true love with Enchanteur perfumes. 

Feel the spark of young romance, with Belle Amour perfume by Enchanteur ParisThe essence of being young and in love has been captured in Belle Amour perfume by Enchanteur Paris.  This sweet and fruity fragrance has notes of apple , blackcurrants and melon. To give it a feminine touch , they have infused these aromas with roses , Jasmines and Muguets. Give it a try and feel the demure blush of romance settle on you, making you feel young, feminine and alive.  Wish to gift this to someone you love ? It's just perfect for the young woman in your life.

Enchanteur, a perfume brand of global repute, has a heritage of 30 years, and is available in over 50 countries. These perfumes are created using classic French techniques. It is their endeavour to make this product more accessible to women across India. They have Authentic French Perfumes in all their products. Enchanteur is famous for being the brand of Romance so it is essentially preferred by men for gifting to their beloved women.

Are you still wondering why Enchanteur ? Well here you go : 100% Original products , Shipping within 24 hrs. , Safe & Secured payment gateway , Accepting orders 24/7 . Enchanteur  have now started selling online on their website + on Amazon and Nykaa as well. What's more?. You can choose whatever you wish from their website Enchanteur 


Wednesday, September 26, 2018

ULIP Goal Assure from Bajaj Allianz Life

"We get only one life.
And it must be brilliant. We must fill it with excitement.
We must be passionate. We must reach the summit" 

Oh really?. It's very easy to rhyme but the reality is so mediocre as in " बुढ़ापे का आसरा |इन्शुरेन्स  से मिले सहारा " , " Jeevan ki bas ek hai seema.Jaruri hai Suraksha beema ". 

We live only once, which is full of many spectacular opportunities. We must not live life in the fear of death. So how to balance life? How to get the best of both, Security and fantasy?

Dear Friends, as promised in the last post here's the detail blog post about #BajajAllianzLIC's new product 'Goal Assure' which will help us to achieve our #LifeGoals swiftly and securely with Life Cover as well.

#BajajAllianzLIC, India's leading private insurer launched a goal-based, new age #ULIP, named Bajaj Allianz Life Goal Assure, for Life Maximizers to enjoy maximum benefits. Let's check out how?
1. The Return of Mortality Charges (ROMC) feature of Bajaj Allianz Life Goal Assure guarantees that a policyholder will get back the cost of the life cover when the policy matures, thus enhancing the value of their corpus on maturity. 

2. At maturity, the customer who opts to receive the maturity benefit in instalments (and not lump-sum) over a period of five years will receive the benefit of Return Enhancer which is an addition of 0.5% of each due instalment. During this period, the customer’s fund value will continue to participate in the fund(s) of his/her choice.   

Tarun Chugh, Managing Director and Chief Executive Officer, Bajaj Allianz Life Insurance Company Ltd., said, “I believe our new age ULIP with its unique features will be a game changer for the industry. Today’s generation of retail investors, life maximizers as we identify them, have expanded the definition of #LifeGoals and are looking for investment solutions that are value packed, convenient and backed by reliable investment performance. We are confident that the new product will offer a powerful proposition to new age investors.”

How do we, the customers get maximum benefits from #Goal Assure?

In addition to ROMC and Return Enhancer, Bajaj Allianz Life Goal Assure also provides Fund Booster. It is an additional amount added to the Fund Value on the date of maturity of the policy. Other key features of the new ULIP include Loyalty Additions for paying premium regularly and staying invested in the policy. It is applicable for Annualized Premium of INR 5 lakh or more, and for policy terms of 10 years and above. There are also options to decrease Sum Assuredchange Premium Payment Term, and unlimited free switches between funds for customers of the new age ULIP. To further enhance the value packed benefits customers will also enjoy tax benefits under section 80C and 10(10D). 

Bajaj Allianz Life Goal Assure  provides customers with four portfolio strategies that are designed keeping in mind the different customers’ needs and risk tolerance. The portfolio strategies are Investor Selectable Portfolio Strategy, Wheel of Life Portfolio Strategy, Trigger Based Portfolio Strategy and Auto Transfer Portfolio Strategy.

 The ULIP Funds of Bajaj Allianz Life Insurance have consistently delivered one of the best CAGR returns, beating the benchmark indices over a longer horizon of three, five and ten years. Further, most of its funds enjoy high ratings from the coveted MorningStar rating agency. 

The new age ULIP is designed for customers who are now more tech aware and is thus available online. The company has revamped its website  to make it more intuitive and offer customers a simplified and convenient purchase journey. Customers can make informed decisions using tools such as Risk Xplorer, Goal-based journey, Returns Calculator and much more. The website is designed to guide customers through every step of their #LifeGoals planning and purchase.

Bajaj Allianz Life Insurance Company Limited is one of India’s leading private life insurance companies . It is a joint venture between Bajaj Finserv Limited, the holding company for the businesses dealing with financial services of the Bajaj Group, and Allianz SE, the world’s leading insurance conglomerate and one of the largest asset managers in the world. Bajaj Allianz Life Insurance Company Limited began its operations in 2001, and today has a pan-India presence with 631 branches as on 31 January, 2018. The company offers life insurance solutions through its strong product portfolio, which includes traditional insurance products and ULIPs for enabling customers fulfil their #LifeGoals. The company also offers group insurance and health insurance plans. 

Edelweiss Mobile Trader App

"Apna sapna ... Money , Money",  "Money hain toh Honey hain", our dreams, our thoughts reflect in Bollywood movies. Money is on our mind all the while but how to earn it fast ... Faster ... FASTEST ... Legally and Securely?.

Our India is emerging as a Super-Power. Gone are the days when investing in Gold, Bank Deposits, House etc. were considered Best and 
Safe. In the Digital Age, it's necessary to invest smartly to gain maximum returns in a short period of time. India's real GDP growth rate is amongst the fastest in the world. We must align our personal progress with national development and boost Indian economy. Yes, you guessed it right, I am referring to TRADING.

Trading is the Smartest means of Investment to gain Maximum returns, if it's done studiously by understanding market scenario
 at the given time. What if we have the #BestTradingApp, which will provide us all relevant information about - What's happening in the market, "Market mein kya chal raha hai".

Edelweiss Mobile Trader aka #EMT app is the highest rated trading app on Android & IOS in India. 

1. Speed, Stability and Simplicity are the basic principles of this app. 
2. We can customize the watch list to monitor our favourite stocks, track  investments and live PnL across asset classes with detailed reporting.
3. One step simplified login.
4. Pull the Bull : Access from anywhere in the app to view live information about Nifty ,Sensex, USDINR along with SGX Nifty.
5. Three taps to complete an order on the app.
6. Exclusive Stock recommendations along with detailed report from the Edelweiss research team.
7. It's absolutely FREE to use and No nuisance of advertisements.

Constructive and 
well meaning feedback helps create a holistic experience for the app users. #EMT gets 700 feedback mails/SMSes from users daily and all this feedback is reviewed daily. User inputs are most important. Major part of the development and enhancements in the #EMT app are outcomes of user feedback.

Trading is no longer a men-domain. According to a recent study women are fast emerging a major force in this arena. Few years ago only my father was interested in Trading, but recently my sister has started Trading and discussing market with father. 

, Head of Personal Wealth Advisory, addressed us about the , future of Indian Equity Market and more.
On this unique and progressive background , arranged a Finance &; Technology bloggers meet on 3rd April 2018. We got the first hand opportunity to understand the key features of the #Edelweiss Mobile Trader - the #BestTradingApp which has gained India's highest rated 4.4 Google app rating.

We learnt numerous nuances of #EMT through Demo of app, Presentation and Q&A session. #EdelweissMobileTrader is a new-age, Super Speedy, simple to use, Stable , Equity & Commodity mobile trading app for Android and iOS. It empowers us to track and trade across Equity, Equity Derivatives, Commodity, Currency Derivatives, NCDs, Bonds, Debt and e-SIP across NSE, BSE, MCX and NCDEX.

#EMT app is awarded for the 'Best use of Mobile technology in Financial Services' by ET NOW BFSI Awards. 'Best use of Mobile technology in financial services' 
by ABP News BFSI Awards.

You may check out the app here…

Please follow the #BestTradingApp on Facebook and Twitter - @edelweissonline
LinkedIn – Edelweiss Wealth Management


#SuatawdeWrites  & #SujatawdeReads

 'I am taking my Alexa rank to the next level with Blogchatter'

Radhika Apte roots for Marico’s innovation product, ‘True Roots’, a revolutionary botanical solution for delaying greying^ of hair

Top post on IndiBlogger, the biggest community of Indian Bloggers

Radhika Apte, today launched Marico’s newest brand ‘True Roots’, that delays hair greying^ from the roots. True Roots Botanical Hair Tonic is dermatologically tested and is clinically proven to show no new greys in 90 days*. The actor, who is known for her choice of diverse roles, and speaking her mind, spoke about the #FaceItSolveIt philosophy of the Brand True Roots, while launching it here at an event today. The Brand has been launched exclusively on Flipkart.

Greying of hair is natural with age, but when hair starts greying early we often wonder why? Thankfully Science has the answer and now Marico’s True Roots offers a solution to delay hair greying from the roots. Greying of hair is caused due to decreasing levels of Melanin in the hair roots. Melanin is a natural pigment, which gives hair its dark colour. Marico’s True Roots Botanical Hair Tonic, is a first-of-its kind innovation, that works by increasing the Melanin levels in the hair roots and thereby delays hair greying. It is formulated with Apigenin, an extract of Chamomile flowers and powerful Botanical actives that increase the Melanin levels in the hair roots.
Anuradha Aggarwal CMO Marico said “We are proud to introduce the newest brand from Marico – True Roots that delays hair greying from the roots. It is a breakthrough innovation from Marico R & D and has been clinically tested to show no new greys in 90 days. True Roots has been launched exclusively on Flipkart
Talking about the association between Marico and Flipkart, Nishit Garg, Senior Director, Flipkart, said, “Marico has a strong lineage when it comes to hair care. Launching True Roots, a new hair care brand from the house of Marico, exclusively on Flipkart, goes to show that eCommerce has become a habit for the real India.  We’re sure this launch will be very well received by customers.”

TBWA is the Creative Agency Partner for Marico’s True Roots launch. TBWA and Marico are crafting a unique positioning for True Roots on the platform of - Solving problems from the root cause, rather than hiding them and are looking to establish the brand philosophy of #FaceitSolveitRadhika Apte, the Brand ambassador of True Roots said “I am happy to associate with the brand that encourages people to solve problems from the root cause. I am myself the type of person, who looks at challenges straight in the eye and solves them by addressing the root cause. With the launch of True Roots, it’s great to finally have a solution to delay hair greying, so no-more quick fixes and hair hacks, we can now Face it and solve it.”

*As per clinical study dated Dec 2017. Early Greying amongst age group of 18 to 45 years.

^ Designed for delaying early greying of Hair. Benefit lasts till the usage of Product and basis daily usage for 90 days.

About True Roots
Marico’s newest brand, ‘True Roots’ is a powerful botanical hair tonic which delays hair greying from the roots. Greying of hair is caused due to decreasing levels of melanin in the hair roots. Melanin is a natural pigment which gives hair its natural dark color. True Roots botanical hair tonic is formulated with powerful botanical actives and Apigenin (which is a natural extract from chamomile flowers), to increase melanin levels in your hair roots in a natural way to delay greying^. True Roots is dermatologically tested and clinically proven to show no new greys in 90 days*.
True Roots Botanical Hair Tonic comes in an innovative spray format that makes everyday application convenient. It is aqua based, non-sticky and fits in perfectly with the lifestyle & comfort needs of the younger consumers. It has an alluring fragrance and is a non-sticky formulation which does not need to be washed off.

About Marico:
Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products Group, in the global beauty and wellness space. During 2017-18, Marico recorded a turnover of INR 63 billion (USD 982 Million) through its products sold in India and chosen markets in Asia and Africa. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The International business contributes to about 22% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus. Marico’s focus on delivering sustainable business and earnings growth has so far resulted in a healthy shareholder return of 26% CAGR since listing in 1996.