Union Bank of India wins IDC Industry Innovation Award 2021

Mumbai - January 28, 2022: Union Bank of India bagged the prestigious IDC Industry Innovation Awards 2021 Winner award for Application Programming Interface Management (APIM) under Innovation in Operations category. International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunication and consumer technology markets.

IDC Industry Innovation Awards 2021 is an award which symbolizes process transformation leading to an increase in operational efficiency. This Award is a recognition towards Bank’s technology progress which had a sustainable and memorable improvement in key business performance metrics via innovation and transformation.

Union Bank of India established Application Programming Interface Management (APIM) platform in 2021. By virtue of APIM, Bank has attained the capability of performing real time integration with outside world including Govt and private organizations to enrich customer experience.

ACADEMIC EXCELLENCE WITH NATIONAL EDUCATION POLICY

 Mumbai, 28th January 2022: The Vice Chancellor, RV University, Dr. Y.S.R. Murthy has called for quick implementation of the National Education Policy (NEP). He stressed the need for amendment of state private university acts in consonance with NEP, design the National Higher Education Regulatory Council with great care and work out its relationship with the State Higher Education Councils. 

He was speaking at the Higher Education Leader’s Summit organised by ObserveNow in partnership with CollPoll and Dalham on 27th January 2022. 

Prof. (Dr). Y.S.R Murthy said, “The success of NEP will lie in its implementation, and it requires legislative, policy and ‘attitudinal’ changes at all levels including at the State Government level.”

Referring to regulatory challenges, Dr. Murthy pointed out that, “If you create a new single regulator and all existing staff move en bloc to the new entity, it can end up as old wine in a new bottle. Change does not come with a mere change of name boards in front of regulatory agencies but it will come with a proper design of the proposed National Higher Education Regulatory Council. A regulator's role is that of an enabler and a facilitator. The Government must also work out its relationship with the State level Higher Education Councils.”  

Drawing attention to the financing challenges faced by private universities, Dr Murthy said, “Budget planning has become complex on account of multiple entry and exit options and NEP’s emphasis on scholarships to enable access to disadvantaged students. The operation of Fee Committees in many States has also compounded the matter. We should allow market forces to settle such matters.  Any stiff regulation with regard to fee will only rob entrepreneurship, innovation and will work at cross purposes with the very objective of creating new institutions and increasing gross enrolment ratio (GER).”

Over 20 education leaders and 200 higher education professionals attended that event. The discussion focused on the National Education Policy and featured eminent academicians discussing the challenges and opportunities associated with it. It also focused on the role of key stakeholders including regulators, legislators, and educational institutions. 

RV University (RVU) is the new-age, tech-driven global university for liberal education. 

The summit concluded with a unanimous call for taking concrete steps to give effect to the National Education Policy. 

Lionsgate Play announces Hiccups and Hookups Season 2 featuring Lara Dutta and Prateik Babbar in the lead

Mumbai, 28th January 2022: Vasu, Akhil and Kay are back! Expect more unfiltered conversations, dating advice and sibling banter when Hiccups & Hookups returns with season 2. Within a year of Lionsgate Play’s premiere of its first Hindi original that witnessed staggering response globally, the streaming platform is set to launch season 2 of Hiccups & Hookups. Season 1 of the series witnessed the show become the ‘highest watched’ title on the streaming platform.

What to expect in Hiccups & Hookups Season 2:

• Sibling-duo Vasu (Lara Dutta) and Akhil (Prateik Babbar) are back to tickle your funny bone

• Rebellious teenage daughter Kay (Shinnova) is back – will she feature with a stable boyfriend?

• Will Akhil’s life restart with new goals and ambitions?

• Will there be some surprise cast entries?

Speaking on the announcement Rohit Jain MD Lionsgate South Asia and Networks - Emerging Markets Asia said “After a successful season of Hiccups & Hookups, we are all set to bring viewers season 2 of the series in 2022. Our endeavor is to continue to create local original content that connects with audiences. Hiccups & Hookups brought a mass appeal that translated into fans. 2022 will be massive for Lionsgate Play with original content, and this has just raised the bar.” 

Speaking on the announcement, Mrinalini Khanna, VP, Originals, Lionsgate India said “Second seasons always pose a challenge for a show that’s done well. We fully intend to rise to the occasion by bringing back the Rao’s with an even bigger bang  while also delving into the themes that the show is touched upon in the first season; family, friendship and finding yourself. With the incredible cast, the goal for Season 2 is to showcase the deep and funny heart of the show while delivering on the entertainment quotient, and that is the reason we are going to bring Season 2 with a new director, vision and energy.” 

On the announcement of Season 2, Lara Dutta who plays Vasudha, shares her excitement: “Season 1 received a phenomenal response, and I am delighted that the viewers related to Vasudha.  I would like to thank our viewers for all the love they have shown me, and the entire cast. We are all set to return with another entertaining season of Hiccups and Hookups, one with a lot of twists and turns, and frankly, I can’t wait to see how Vasudha’s life shapes up from here’.

Prateik Babbar, who plays Akhil said, “We are excited to bring round 2 of Hiccups & Hookups to our fans. This time expect a lot of drama, action and adventure (pun-intended). The first installment was loved and appreciated, and I’m sure the new season will add to the love.” 

The series will be a continuation of season 1 centered around Vasudha portrayed by ‘Lara Dutta’, Akhil played by ‘Prateik Babbar’, and Kay portrayed by ‘Shinnova’. Together, the three make a sensational trio navigating through the highs and lows of life while they find their groove, together and as individuals.

Watch the space for some more key announcements on Hiccups & Hookups Season 2.

About Lionsgate Play:

Lionsgate Play, a premium streaming service from Lionsgate India and Starz, offers bespoke quality content to its users. It boasts of thousands of hours of Premium content including Premieres, billion-dollar Franchise Movies and binge worthy Box Sets. Lionsgate Play has a widely distributed network in the region spanning across partnerships like Vodafone Idea, Bharti Airtel, Jio FTTH, Apple TV+, Amazon Firestick, Prime Video Channel, OEMs with an ambitious roadmap ahead. Lionsgate Play also develops and produces a diverse slate of high budget premium Indian originals. Lionsgate Play app can be downloaded on Google Play Store, Apple app store and Amazon Firestick at a monthly and yearly subscription of INR 149 and INR 699 respectively.

Parle Agro continues to disrupt the flavoured dairy beverage segment with Smoodh Coffee Frappé

 

~An all new TVC will showcase the new flavour with Brand Ambassador, Varun Dhawan ~

Mumbai, January 27, 2022: Parle Agro’s diversification in the dairy segment has been nothing short of revolutionary. Continuing with the trend, Parle Agro has launched a brand new coffee flavoured drink, Smoodh Coffee Frappé. The beloved multi-category, multi-brand beverage behemoth looks to carry forward its run of extraordinary success in the dairy segment by offering consumers a new a flavour under the Smoodh umbrella. The new variant was introduced to customers through a campaign with national brand ambassador, Varun Dhawan. 

Made with high quality ingredients to ensure a typical café like taste and experience, Coffee Frappé is a silky and delicious coffee flavoured milk beverage. It is available in Smoodh’s classic and convenient, single serve Tetra Pak at the price of Rs. 10 for 85 ml. Smoodh first came out with two universally popular consumer flavours – Chocolate Milk and Toffee Caramel and won the hearts of customers far and wide. To further capture the market of coffee drinkers and caffeine enthusiasts, Parle Agro launched ‘Coffee Frappé’. 

The TVC for Coffee Frappé features Varun Dhawan presenting the new flavour with the jingle, “Dus ka Doodh, Oh So Smoodh!” Echoing the core message of the flavoured milk brand, Varun Dhawan showcases a fun persona, encouraging brand loyalists to try the drink. 

Smoodh Coffee Frappé’s unique price and pack size, a first in the branded Ready to Drink (RTD) category for coffee flavoured dairy beverages, is sure to become a favourite. The incredible price of Rs. 10 for an 85 ml pack will not only enable higher reach, but also make the flavour accessible to a larger number of consumers. Considering the premium price of other brands in this segment, Parle Agro’s Smoodh Coffee Frappé will definitely be a game changer.

Commenting on the launch of the new flavor, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “With Smoodh, we’ve disrupted the flavoured milk category in India with record-breaking sales. In a span of just six months and with just two variants, Smoodh is today, leading the growth of the flavoured milk category in the country. With plans to continue to expand further, we have launched a new variant, Smoodh Coffee Frappé. As a pioneering brand, our vision is to grow coffee flavoured dairy segment and make it more accessible to the masses. Our classic price point of Rs. 10 for our quality offering, Smoodh Coffee Frappé will enable us achieve this goal.” 

Symphony set to help transform industrial & commercial workspaces with its ‘Large Space Venti-Cooling’ communication thrust

Below is the link to the ad film:

https://www.youtube.com/watch?v=NrxJXpSppUM

 

Below are the links to the Symphony social media pages:

Facebook-  https://www.facebook.com/Symphonylimited/videos/652430179212832/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C

Instagram-  https://www.instagram.com/tv/CZD0y2XlN2h/?utm_source=ig_web_copy_link

Twitter- https://twitter.com/symphonylimited/status/1485127567560810496?s=20

 

 

 

Symphony set to help transform industrial & commercial workspaces with its ‘Large Space Venti-Cooling’ communication thrust

 

~ To highlight its Large Space Venti-Cooling (LSV) category for industrial & commercial spaces and to promote the importance of cool, healthy & conducive working environment, Symphony Ltd has launched a 360-degree campaign, that includes a TVC ~

 

Mumbai, 24^th January 2022: Symphony Limited, India’s home-grown global air-cooling company and the world’s largest manufacturer of air-coolers has launched a new integrated advertising and promotional campaign titled “Symphony Large Space Venti-Cooling” to highlight its Large Space Venti-Cooling (LSV) category. Through this campaign that includes a TVC, Symphony Ltd. aims to reach out to large industrial and commercial spaces like Factories, Warehouses, Showrooms, Educational Institutes, Hospitals, Restaurants, etc. and educate them of the importance of a healthy and comfortable working environment for its workers/employees.

 

The TVC opens with a dialogue between a father and a son (who has recently returned from his studies abroad) sitting in an office cabin where the son is reminiscing about the old nicknames given to the employees who used to be lazy, used to take sick leaves or were prone to making errors. The father happily corrects the son and informs him how all these employees have transformed in the last three years. The father insists the son to visit the factory’s shop floor and meet all the employees, but the son is hesitant to go as the temperature might be higher on the shop floor. However, on his father’s insistence, the son accompanies him to the shop floor and is surprised to experience a whole new cool environment. The video ends with the father beaming with pride upon installing Large Space Venti-Cooling from Symphony which has consequently offered a conducive working environment to workers and has changed the lives of these employees.

 

On the launch of the integrated communication, Mr. Rajesh Mishra, President - Sales and Marketing, Symphony, said, “This campaign is intended to educate about the benefits of air cooling for businesses and also communicate how it acts as a growth and profit catalyst for them. We believe that our cooling solutions are not just for the benefit of the shopfloor employees but go much beyond offering cooling comfort. They have the ability to improve productivity, enhance efficiency, safeguard health, reduce downtime, improve turnaround time and in turn help businesses achieve much better profits.”

Symphony Large Space Venti-Cooling is a unique combination of air-cooling and ventilation, saves 90% electricity as compared to any air conditioner, and is an eco-friendly option for cooling large spaces. Through this solution, the endeavor of Symphony Ltd. is to help transform the productivity and profitability of large workspaces by offering comfort cooling in the environment.

 

“Ignorance and apathy are the prime reasons for lack of adoption of comfort air cooling in commercial & industrial workspaces. The campaign aims to evangelize the benefits of venti-cooling and offer business-impacting logic to install Symphony’s cooling solutions” says Mr. Rajiv Sabnis, Founder, Brave (Creative Agency)

 

Symphony also plans to run some extensions of this campaign highlighting the low running cost of these air-cooling solutions and its potential usage in all sorts of large space like showrooms, schools, hospitals, residences etc.

Link to ad:  https://www.youtube.com/watch?v=NrxJXpSppUM

Below are the links to Symphony limited social media pages:

Facebook-  https://www.facebook.com/Symphonylimited/videos/652430179212832/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C

Instagram-  https://www.instagram.com/tv/CZD0y2XlN2h/?utm_source=ig_web_copy_link

Twitter- https://twitter.com/symphonylimited/status/1485127567560810496?s=20

Agencies on board: 

• Creative agency: Brave - Brand.Growth.Solutions
• Conceptualized by: Rajiv Sabnis, Ashish S. Phatak & Adrian Mendonza
• Director: Anand Karir
• Production house: A Glass of Whisky
• Communication agency: Perfect Relations
• Media agency: Purnima Advertising
• Digital agency: White.Agency

About Symphony Limited:

Symphony, an Indian Multi-National Company with a presence in over 60 countries is the world’s largest manufacturer of air-coolers. From inventions to innovations, energy responsibility to environment stewardship, Symphony is a market leader which has been cooling customers for generations. The massive supremacy of Symphony Air-Cooling Solutions in the residential, industrial, and commercial segments has made the brand synonymous with ‘cooling’. Founded in 1988, in Gujarat, India, Symphony Limited established a new category of evaporative air-cooling in India, and has subsequently taken it across the globe. As a disruptor of a highly unorganized sector, the company has set high benchmarks comprising 201 trademarks, 64 registered designs, 15 copyrights and 48 patents, defining the gold standard of air cooling. Symphony Limited is a publicly traded company delivering value to its stakeholders in the most profitable and effective way. For more info, log on to www.symphonylimited.com

 

#STEMTheGap – OLAY launches multi-year initiative to help close the gender gap in STEM careers in India

 

The leading skincare brand sheds light on gender biases in a heart-warming film & is funding STEM scholarships for girls across India in partnership with School EdTech major LEAD

 

 

18 January 2022, Mumbai: Why are young girls presented with kitchen sets on their birthdays while boys are given toy robots or construction sets? Are our unconscious gender biases holding girls back? According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). Leading skincare brand Olay is a brand of science, harnessing ground-breaking ingredients and formulations to offer products backed by superior science for healthy looking, beautiful skin. Olay is simultaneously proudly also a brand of women - amongst Olay’s 220 scientists globally, 50% are women. Olay believes the world needs more women in STEM and believes it’s time to change the STEM gender gap equation in India. 

 

Rooted in cultural barriers and stereotypical gender roles, women are often stereotyped as caregivers or homemakers and restricted in their fields of study to teaching, nursing, fine arts and home economics amongst the like. Our gender biases and stereotypes are holding women and girls back. While there has been an increase in the number of STEM jobs in India, in order to participate effectively in future jobs, Olay believes we should be enabling more Indian girls to fearlessly pursue STEM education and careers.

 

With the launch of its meaningful initiative #STEMTheGap, Olay India is committing to help close the gender gap in STEM. The brand has unveiled a hard-hitting film highlighting how our unconscious biases teach girls that STEM is not for them and invites us to collectively address this to #STEMTheGap.

 

Link to the film: https://www.youtube.com/watch?v=Dz0AA0O6MmU

 

Beyond this, the brand is taking action to support girls’ STEM education in India, launching its STEM scholarship program for girls in partnership with LEAD, India's foremost School EdTech player powering 3000+ schools to deliver international standard education to 1.2 million+ students. Since 2021, Olay is sponsoring tuition fees, as well as tablets and data packs for girls across 6 states in India.

 

Speaking on the #STEMTheGap initiative, Priyali Kamath, Senior Vice President, Skin & Personal Care – Asia Pacific, Middle East & Africa, Procter & Gamble (P&G) said, “Olay is a brand deeply rooted in science, and with 50% of our scientists being women, we know that girls have the potential to become amazing scientists. With more and more jobs becoming STEM-based, we believe it’s our collective responsibility to prepare girls for the jobs of the future. That is why we are committed to helping close the gender gap in STEM. We are delighted to have created such a heart-warming yet thought-provoking film that stitches together different everyday scenarios to highlight the underlying gender bias that prevails in our society. Beyond this, our scholarship program with LEAD is already making a real and meaningful difference today, and we are excited to be part of driving a positive future for girls in India. Together, let’s #STEMTheGap.”

 

Sumeet Mehta, Co-founder and Chief Executive Officer, LEAD said “Olay’s scholarships are extremely meaningful and will enable the girls to pursue their passions and interests. Our mission at LEAD is to take excellent education to every child by transforming schools, especially in small towns. Our partnership with Olay will further allow us to create value for students and democratize learning irrespective of where one goes to school. The early years are foundational for girls, and we are proud to be partnering on this cause to make a positive difference and work towards closing the gender gap in STEM.”

 

About OLAY India: 

OLAY is a worldwide leader in skin care that has been trusted by women for over 60 years. OLAY maintains a deep understanding of women’s changing needs and offers products backed by superior science to meet them. Using ground-breaking ingredients and formulations, and proven performance testing, Olay has a range of products that work at the surface cellular level for younger-looking skin and treat the root causes of skin concerns. Female consumers have come to expect this superior product performance from Olay, as it brings healthy looking, beautiful skin to more than 80 million women on five continents.

As a brand rooted in science, OLAY India advocates for gender equality in STEM. OLAY is committed to help #STEMTheGap in India, inspiring young girls to pursue careers in STEM and funding STEM scholarships for girls across the country in partnership with LEAD School. 

For more information about OLAY, visit https://pgshop.in/brand-olay/

 

 

Skylightz Gaming wins iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021- the first ever BATTLEGROUNDS MOBILE Tournament in India

 

o   Skylightz Gaming takes home the coveted iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 trophy along with the prize money of a whopping INR 50,00,000

o   TSM and Team XO follow up in the second & third spots, winning cash prizes worth INR 25,00,000 and INR 10,00,000 respectively

Mumbai, January 17^th, 2022: The month long iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 came to a nail-biting finish last night with Skylightz Gaming emerging winners. They are the first champions of the largest and first ever BATTLEGROUNDS MOBILE Tournament conducted in India. The winning team Skylightz Gaming takes home the coveted iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 trophy along-with the prize money of a whopping INR 50lakh, followed by TSM and Team XO securing second and third positions and winning INR 25lakh and INR 10lakh, respectively.

 

The iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 was conducted online keeping in mind the current COVID scenario. Through the championship several individual players showcased tremendous resilience and skill to receive special individual awards. Godlneyooo was named the Most Valuable Player of the tournament and received a prize money of INR 1 lakh. SGXsaumrajiu received INR 50,000 for receiving The Lone Ranger award. He also received The Rampage Freak award winning another INR 50,000 for it. The Redeemer award was won by Godlzgod. He received a prize money of INR 50,000. Godlike team won the Most Finishes By A Squad award and received a prize money of INR 50,000

 

 

LIST OF WINNERS
Position	Name of the Winner/ Team	Prize
Champions	Skylightz Gaming	INR 50,00,000
Second Place	TSM	INR 25,00,000
Third Place	Team XO	INR 10,00,000
Most Valuable Player	Godlneyooo	INR 1,00,000
The Lone Ranger	SGXsaumrajiu	INR 50,000
The Rampage Freak	SGXsaumrajiu	INR 50,000
The Redeemer Award	Godlzgod	INR 50,000
Most Finishes By A Squad	Godlike	INR 50,000

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The enthralling grand finale which was spread across four days witnessed the top 16 teams deliver their finest gameplay skills to win the coveted title of the first ever BATTLEGROUNDS MOBILE Tournament in India. The Final day of the Grand Finale brought in some unexpected results. TSM managed to secure second position, while Team XO who was in the first position till the third day swapped places finishing third.

 

The tournament received an overwhelming response from BATTLEGROUNDS MOBILE INDIA (BGMI) players and fans with 664K teams with A- lister teams such as Godlike Esports, OR Sports, Hyderabad Hydras, Revenant Esports, Reckoning Esports amongst others participating in the month-long championship. Esports enthusiasts showed tremendous interest in the tournament with the tournament receiving more than 199million views on social media handles of BATTLEGROUNDS MOBILE INDIA and iQOO Esports official YouTube channel.

 

Wooyol Lim, Head of Battlegrounds Mobile Division. says, “We congratulate Skylightz Gaming for showcasing utmost grit and superlative skillsets to win this tournament. Owing to their intelligent squad strategy, clever zone movement and ability to pick up a high number of kills, they have managed to supersede their competitors successfully. We also congratulate all other teams for their participation and fighting spirit. iQOO BATTLEGROUNDS MOBILE INDIA SERIES 2021 is a manifestation of our efforts towards making esports accessible to every gaming enthusiast in the country. We are happy and proud to have curated a world class tournament and look forward to many more such tournaments. We extend our heartfelt gratitude to iQOO for partnering with us in our vision and taking the initiative to grow esports in India”.

 

KRAFTON, Inc. is committed to provide a global platform for Indian players to showcase their talent and nurture their skillset. The company is also striving to strengthen the e-sports ecosystem globally & in India. In line with this endeavor, KRAFTON recently announced the inclusion of Indian players to qualify for the official esports program of the 2022 Asian Games via BATTLEGROUNDS MOBILE INDIA. This will give Indian gamers the privilege and opportunity to compete at a globally recognized sporting event and create a mark in the fraternity.

 

The company is also taking several significant steps to promote safe and responsible gaming habits. Through the Game Responsibly campaign for BGMI (BATTLEGROUNDS MOBILE INDIA), the company aims to build awareness amongst players to cultivate safer and healthy gaming habits. 

 

About iQOO

iQOO is a global smartphone brand with a strong proposition of unmatched performance. iQOO stands for "I Quest On and On", reflecting the brand's relentless pursuit of perfection. iQOO was created to deliver a unique experience to young, technology-savvy consumers, who are under-served by the current smartphone market. iQOO phones are built for those consumers who are naturally skeptical of the status quo and constantly seeking to improve themselves. As a premium partner, this will be a momentous opportunity to demonstrate iQOO and BMW M Motorsport's high performance to the world.

 

About KRAFTON, Inc

KRAFTON, Inc. is a collective of independent game development studios brought together to create innovative and engaging entertainment experiences for gamers across the world. The company consists of PUBG Studio, Bluehole Studio, Striking Distance Studios, RisingWings, and Dreamotion, each with its own unique expertise. KRAFTON is responsible for premier entertainment properties including PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG), PUBG: NEW STATE, The Callisto Protocol, TERA, and ELYON. As a technology-driven company that boasts world-class capabilities, KRAFTON seeks to expand its areas of business beyond games to multimedia entertainment and deep learning.

 

BATTLEGROUNDS MOBILE INDIA is available exclusively to play in India. Fans can follow us on our official YouTube, Instagram and Facebook pages for all the latest developments.

 

For more information on the creators KRAFTON & the vital security safeguards, please visit https://www.battlegroundsmobileindia.com

 

***

pTron makes Fitness accessible to all; Debuts FORCE X11 Smartwatch with BT Calling just at 2799/-

 

 

Expertly combining style with the latest tech, the newest range of Smartwatch by pTron boasts a best-in-class 1.7” large full touch display with robust features

 

 

National, 17^th January 2022:  pTron, the rapidly growing and leading maker of affordable and high-quality digital lifestyle and audio accessories brand in India, has expanded its product portfolio for wearables with the launch of a new smartwatch pTron Force X11. With the promise of Style, Performance & Connectivity, Force X11 is here to keep you ahead of the game.

 

Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron said, “We are always on the lookout to bring to our consumer’s products that not only look good but bring value to their lives as well. Our newest entrant in the Smart Wearable category - ‘Force X11’ is a perfect marriage of innovative technology and iconic design aesthetic at a price never seen before in the category, making it the perfect accessory to keep you ahead of the game. We have packed the Force X11 Smartwatch with features that are sure to impress the GenZ so that they enjoy more & pay less.” 

Lightweight and ergonomically made, Force X11 features 1.7” large HD full-touch color display offering crisp graphics and amplified brightness. The elegant 2.5D curved spherical dial rests in a premium alloy metal casing. Built to last, Force X11 has been rigorously tested to ensure it makes for a perfect and comfortable all day and night wearable accessory.

Equipped with advanced health & wellness sensors, Force X11 efficiently & continuously tracks Heart Rate & other vital body functions like Blood Oxygen. From monitoring their heart rate throughout the day to being reminded to take a moment to reset with a guided breathing session, and even scheduling a daily walk, users can stay mindful of their intentions by tracking their wellness goals on Force X11. The smart devices also feature 7-Active sports modes to ensure overall physical and mental well-being in the COVID era. Force X11 offers a range of smart features to help you manage your day and quickly get the information you need most such as hands-free smart notifications for incoming calls, SMS and Social media alerts with wireless calling via the Bluetooth v5.0 chipset and the built-in microphone to keep you connected without having to hit pause on anything that you do.

With just 3 Hrs of charging time for an extended battery life of 7 days, Force X11 will outlast any activity you do during the day and still track your sleep at night. The Force X11 is compatible with DaFit App for both Android and iOS for an improved user experience. It allows access to a wide range of health data, set reminders, and customised watch faces.

 

IP68 rated for water resistance, the elegant & truly smart Force X11 is available in two stylish colors that fit seamlessly into your life: Onyx Black & Suede Pink. Force X11 is available on Amazon India at a special launch price of INR 2799/- and comes with one year warranty.

 

pTron Force X11 – Technical Specifications
Design:	Stunning 1.7” touchscreen digital display Sturdy & corrosion-resistant Zinc Alloy case, top ring & pushers
Connectivity:	Bluetooth V5.0 up to 10M
Sensors:	Heart Rate, SpO2, Blood Pressure
Battery & Charging	3 Hrs charging for 7 days battery USB magnetic charging
Audio & Video:	Yes, with Bluetooth Calling
Sports Modes:	24H Health Monitoring (Blood Oxygen, Heart Rate) 7 Active fitness modes
Daily Activity Trackers:	Pedometer, Calorie Burnt Count, Step Count, Sedentary & Hydrate Reminder, Sleep Monitor, Distance Travelled
Water Resistant:	IP68
Other Functions	BT Camera Remote & BT Music Player Raise & Wake Display Shake the Watch to Take a Picture

 

Product Link:

https://www.amazon.in/Force-X11-Bluetooth-Smartwatch-Waterproof/dp/B09N3NZHV7

https://www.amazon.in/Force-X11-Bluetooth-Smartwatch-Waterproof/dp/B09N3NFP71

#WearYourForce with #PoojaHegde Video: https://youtu.be/O9_nnC0u3Ns

 

 

About pTron:

pTron is a brand owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. pTron, today, is aspiring to be a global brand pushing boundaries far and wide. Ramping up capacities, opening up new channels of business and reaching out to consumers in new geographies are all steps being taken to explore new horizons. pTron has sold more than 7 million units until FY21. Growing at the rate of 50% QoQ, pTron aims to sell an additional 5 million units in FY 22.  

Website: pTron.in

For any media queries, please contact: MSL

Akshay Pawar / 7416874744 – Akshay.pawar@mslgroup.com

Prem Kumar/ 8121888208 – Prem.kumar@mslgroup.com