Welcomes
2022 with “Gift of Sleep” initiative; donates 547 mattresses to NGOs
National, 13th January, 2022: ‘Gift of Sleep’ is a novel initiative by leading
sleep solutions brand, Duroflex to
provide uninterrupted restful sleep to underprivileged children as a gift for
the New Year. The brand welcomed the year 2021 with this
initiative, where they joined hands with The Better India to gift 365
mattresses to children in need. With an aim to end the year in the same
spirit, they took the cause ahead by offering 547 sleep stations with
mattresses and pillows
to start 2022. The sleep stations were gifted to NGOs in Tamil Nadu and
Maharashtra to ensure the children get restful sleep for a hopeful tomorrow while also making sure they begin the
year in a joyous spirit. Duroflex continued their association with philanthropy
partner, The Better India for this unique initiative.
Sound sleep is integral
for the growth and development of young minds. Hence, targeting children from
10-15 years of age, Duroflex donated to Shanti Bhavan Residential School in Hosur, Mauli
Balak Ashram in Pune and After Care Home in Mumbai. In addition to giving
quality sleep, the ‘Gift of Sleep’ initiative will also help in improving their
overall wellbeing with better immunity, learning and memory. Duroflex also
encouraged their customers to join in and make the gesture sweeter by sending
in their wishes and collected those in their Experience Centers across India.
These heartfelt wishes were then shared with the children along with their
sleep stations.
Commenting
on the activity, Smita Murarka, Chief Marketing Officer,
Duroflex said, “An uninterrupted sleep of 8 hours is a
basic need, more so for children. Through the ‘Gift of Sleep’ initiative,
our goal is to provide these children, the future of our nation, with much
needed restful
sleep
which is critical for their overall growth and development. We will keep working towards our
vision of making India sleep better.”
As a business, Duroflex has always strived to do its bit for society.
In 2021, they donated over 3,000 mattresses towards COVID and
flood relief work across the country including Bengaluru, Mumbai, Kochi,
Vellore, Jharkhand, Madhya Pradesh, and Rajasthan throughout the year.
Please find below
the link to Duroflex’s ‘Gift of Sleep’ digital film:
Youtube Link: https://www.youtube.com/watch?v=QffHrsd-IvE
Duroflex website - https://www.duroflexworld.com/ | Follow
us on @duroflexworld
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