Friday, April 19, 2019




Madonna’s highly-anticipated 14th studio album Madame X will be released on June 14th globally from Live Nation, Interscope Records and Maverick. The first track from the album “Medellín,” with Colombian superstar Maluma, will be Zane Lowe’s World Record today on Apple Music’s Beats 1 and is available now.

Madonna will exclusively unveil the world premiere of her video and single “Medellín” with Maluma, during a globally televised MTV music event, “MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere,” on Wednesday, April 24 at 9:00 pm BST / 4:00pm ET/ 1:00pm PT/April 25th 01: 30 am India Time . Madonna will join British DJ Trevor Nelson and fans live from London for a conversation about the influences of her new album, and the creative forces behind her transcendent career.  “Medellín” collaborator and Colombian pop star Maluma will join live from Miami. Madonna will also take questions during the global event via satellite from MTV’s Sway Calloway and fans in New York City, with additional MTV-hosted events in Milan and São Paulo.

Influenced creatively by living in Lisbon, Portugal over the past several years, Madame X is a collection of 15 new songs that celebrate Madonna’s career-long affair with Latin music and culture as well as other global influences.  Singing in Portuguese, Spanish and English, highlights on the album include “Medellín,” which was co-produced by Mirwais and captures the spirit of Maluma’s hometown, the anthemic song “I Rise,” the Jamaican dancehall vibes of “Future” featuring Quavo, and co-produced by Diplo, as well as the sonically innovative Mirwais produced “Dark Ballet.” Recorded over 18 months in Portugal, London, New York and Los Angeles, Madonna collaborated on Madame X with longtime producer Mirwais, as well as with producers Mike Dean and Diplo, among others.

“Lisbon is where my record was born,” Madonna says. “I found my tribe there and a magical world of incredible musicians that reinforced my belief that music across the world is truly all connected and is the soul of the universe.”

Madame X will come in a standard and deluxe version of the album.

The full track listing for Madame X standard and deluxe versions are:
1.    Medellín with Maluma  
2.    Dark Ballet
3.    God Control
4.    Future ft. Quavo  
5.    Batuka
6.    Killers Who Are Partying
7.    Crave ft. Swae Lee  
8.    Crazy
9.    Come Alive
10.  Extreme Occident **deluxe version only
11.  Faz Gostoso ft. Anitta
12.  Bitch I’m Loca ft.  Maluma
13.  I Don’t Search I Find  
14.  Looking for Mercy **deluxe version only
15.  I Rise  

For more information, please visit:

Thursday, April 18, 2019

Statewide Programs on The Occasion of Classical Vocalist Dr Vasantrao Deshpande Birth Centenary

The birth centenary year of Dr Vasantrao Deshpande, renowned Hindustani classical vocalist and Marathi stage artist, who left indelible impression on theatre and films with his immemorial compositions including “Bandish”, “Thumri” and “Natya Sangeet” and ruled the hearts of music lovers, begins from 2nd May 2019.

The work of his Vasantrao’s disciple Pandit Chandrakant Limaye and his bondage towards his “Guru”, is well known. As such it would have been surprise if Limaye was not to take initiative to organise master class programs on the occasion of Dr Deshpande’s birth anniversary.

Pandit Limaye, had set up the Vasantrao Deshpande Sangeet Sabha (VDSS) in 2000, to continue the legacy and cultural heritage of his Guru, who had command over “surs”, purity in singing and had capacity to captivate listeners with his mercurial and dramatic style of singing.To revive the memories of Vasantrao and take forward his heritage, Pandit Limaye has organised different programs.

Pandit Limaye is the chief trustee of the VDSS, which has organised inaugural program on 5 May 2019, from 5 PM to 10 PM at Ravindra Natya Mandir, Prabhadevi. A special souvenir dedicated to Vasantrao will also be released in the program. Achyut Godbole, Pandit Shankar Abhyankar, Pandit Satyasheel Deshpande, Faiyyaz, former Police Commissioner Arvind Inamdar, former Lok Sabha Speaker and Maharashtra Chief Minister Manohar Joshi and others will be present. The speakers will revive the memories of Vasantrao on the occasion. 

As part of the function, a special program titled “Vasant Bahar”, throwing light on Vasantrao’s singing, will be staged. Pandit Limaye will perform with his disciples, the immemorial compositions of Vasantrao, including “Bandish”, “Thumri”, “Natya Sangeet” and film music, in an audio visual program. The audience will also get the opportunity to enjoy the songs by Nupur Kashid-Gadgil (Gwalior gharana) and Padmbhushan Pandita Prabha Atre. This program has been kept free for the audience on the occasion of birth centenary.

The programs will be organised by VDSS also in Pune, Kolhapur, Sangli, Nashik, Solapur, Belgaon and Goa on the occasion of the birth centenary. Besides, workshops will also be organised.

Qatar Visa Center inaugurated in Mumbai

Qatar Visa Centers in 7 metros to be functional for the convenience of visa applicants from India

 Mandated by the Ministry of Interior, State of Qatar, Qatar Visa Center was inaugurated byHis Excellency Mr. Saif Bin Ali Almohanndi, Consul General, The Consulate General Of The State Of Qatar, in MumbaiHaving already launched in New Delhi and now in Mumbai, 5 other visa centers in Kochi, Hyderabad, Lucknow, Chennai and Kolkata will be operational shortly.

At the new Qatar Visa Center, work visa applicants for the State of Qatar will be able to sign on work contracts digitally, enroll their biometrics and undergo mandatory medical test all under one-roof, thus saving time and making it hassle free for the applicants. The move to get work visa applicants to complete the most essential and critical part of their visa processes in the country of origin (India in this case) is aimed at guaranteeing prospective employees their rights in a manner consistent with the best international standards.

The visa center is in sync with international standards guaranteeing greater transparency, traceability and improved anti-fraud measures and security screening mechanisms for the visa applicants. The center will operate between 08:30 am to 04:30 pm from Monday to Friday.

As part of the visa application process, the employer in Qatar will ensure all necessary procedures and make the visa payments on behalf of the applicant. The applicants will only need to book an appointment online and visit the Qatar Visa Center fifteen minutes prior to the scheduled time on a given day. Once at the center and after the identity of the visa applicant is verified and the list of required documents are checked a token gets issued. Once the token is being referred to, the respective visa applicant will be explained the contract terms and can thereby digitally sign the work contract. Biometric enrollment and the mandatory medical tests will be done at the center. Upon completion of the processes at the visa center, the visa applicant then can choose to track the status of his application online or through their employer in the State of Qatar.

H.E Mr. Saif Bin Ali Almohanndi, Consul General, The Consulate General Of The State Of Qatar, Mumbai expressed gratitude and said, “Our thanks and appreciation to the officials in the Ministry of External Affairs- Republic of India, and the Government Of the State Of Maharashtra for their continued support to achieve this goal by opening the Qatar Visa Centre (QVC) on Friday 29/03/2019 in Mumbai. This project is one of the advanced projects for the State of Qatar in the field of protection of labour rights, and would facilitate the recruitment procedures in countries where centers have been opened including the Republic of India, and would provide necessary services for obtaining visas, both for the purpose of visit and residence. For Indian expatriates who travel to Qatar for employment, can complete their medical tests and sign work contracts before their departure - and this stands confirm to the State of Qatar's keenness to ensure safety and protection for expatriates and residents.”

"As part of Qatar's willingness to facilitate the work process and protect the rights of expatriates, Qatar Visa Centers will be opened in a number of countries which include India,"said Major Abdullah Khalifa Al Mohannadi, Director of Visa Support Services Dept at the Ministry of the Interior, Doha, Qatar. "Medical examinations, biometric data enrollment and the signing process of employment contracts will be done through the Qatar Visa Centers in the expatriate country of origin at the 7 Indian centers including the one in Mumbai. All of this, reflects the extent and depth of Qatar's endeavors to ensure the protection and safety of expatriates under a simplified and effective recruitment regime upheld and facilitated by the visa center," he added.

Suhail Shaikh - Business Head said, “We are honored to launch the Qatar Visa Center in India in Mumbai on behalf of Ministry of Interior, State of Qatar. We take great pride in being able to provide transparent, standardized and streamlined visa services for Indians seeking work visas through a simple process managed by our capable colleagues.”

Qatar Visa Center maintains robust multi-lingual information services for the benefit of visa applicants across multiple touch points. Information on appointment scheduling, requirements and steps at the visa center can be found in English, Hindi, Marathi, Telugu, Bengali, Tamil and Malayalam through a dedicated website (, call center helpline (+91 44 6133 1333) and walk-in at the reception.


Rajneeti ki Pathshala conducted a workshop on awareness of Indian Politics

 Bollywood, Cricket and Politics are three favourite topics of every Indian, we want to have good leaders and parties but forget to practice what we preach.

Rajneeti ki Pathshala  is an initiative started by Mr. Ajay Pandey which is a team of people who believe that Politics should be taken seriously. He says that “It is important for all the citizens to know how the political and administrative system works. There are not many ways through which an interested candidate can obtain information about Indian politics and administration. Hence, we at RKP aim to educate the citizens about politics and bring about a revolution. We believe that educated citizens would make our society a better place to live in. We conduct workshops and sessions to educate people and explain to them the reason why politics is so important. We truly believe in this initiative and hope that it will be a successful endeavour.”
Continuing his mission of recognizing achievers from various fields, the Rajneeti Ki Paathsala team, not only felicitated various women achievers, but also held a seminar on the topic “Women in Politics”.

And when names like Advocate Abha Singh, Socialite Nisha Jamvwal and Dr. Naavnidhi.K.Wadhwa come together at the same platform. One can expect a flow of thoughts and ideas that can change enlighten anybody.
Amongst the awardees were names like “Ms. Seema Negi”, “Ms. Savita Pande” , “Ms. Aarti Notiyal” etc,
These ladies have defied all obstacles and have stood proudly against all odds and made a mark in their respective fields.
Rajneeti Ki Pathshala (School of Politics ) has been started to take the initiative for taking Indian politics at another level and empower it by putting moral and ethical values in it. The main objective of the school is to create awareness amongst the youth about the basic rights and duties given in the constitution of India. They want to make the Indian masses aware of the existing social and political state of affair. They help citizens understand and accept those noble elements of the politics, on the basis of which great leaders had created the nation and the constitution. They want to sow the seeds of knowledge and consciousness in public and fiercely support the principles of inexplicable honesty and integrity in all political activities. They are committed to recognise the system and to change the negative image of politics in the modern public opinion and make aware of the power of an honest democratic order.  They are committed to bringing awareness amongst the citizens, that they can apply these political principles based on honesty and integrity, in different aspects of their lives. They encourage active participation of the youth; focus on public welfare, bracing the elements of constitutional principles and politics, so that we can prepare future leaders for our country. The basics of observing, learning and leading are rooted in our primary efforts. They firmly believe that the political education and understanding, constitutional integrity and honesty can bring a positive change in our country.

Wednesday, April 17, 2019

PreMarital Sex

              First thing first and that is sex in this post. If we believe that Sex = making Love then it's passionate true love, not just an act of lust. Every thing is fair in Love. The Question is whether it is Marital or Premarital ?  

              Umm ...uhh... hummm ...  Why ? When ? questions and answers with Different Perspectives. 

              "Premarital sex is a sexual activity practiced by persons who are unmarried." Now this wiki-definition is so ambiguous. Persons can be of opposite gender or of same gender. If persons i.e. lovers are of same gender then in many countries they are not permitted to marry. In that case, what option they have other than Premarital sex ? 

               Premarital sex , Yes or No ... both options have Pros and Cons. Almost all would agree that, Premarital sex among adults who love, trust and are loyal to each other, who are ready to shoulder the responsibility is Capital YES while Premarital sex among children ( below 18 years of age ), who are physically, mentally, economically dependent on their parents is Capital NO. 

               Premarital sex among the adult-bachelors is some-what common in metro-cities all over the World. In today's MOM-age I mean Mars Orbiter Mission-age, not Mother-age, adults are so busy with their careers that they hardly have time to think about settling down. Young generation work hard to achieve their fluorescent dreams. Naturally they want to party harder with their friends , partners , sweethearts etc. to alleviate their slogging. Music, Dance, Drinks and Dear, loving partner all make for such a heady combination. In such euphoric parties, love-making i.e. sex is common phenomena , where the partners are not yet married. Not married but love, trust and loyal to each other.

                Most of the times, marriage hurdles the ascending career-graph of the girls. The married girls have to do household daily chores , cook food , look after children well as elders. The wives from conservative families are not allowed to stay late in the office. So the girls delay the marriage, even though they have a boyfriend. In such cases, premarital sex happens. The only word of caution here will be 'Take care of yourself and your loyal, loving and trusting partner. Safe Sex is the key-word for premarital sex'

              As far as Indian boys are concerned, they have extra responsibility of buying apartments, cars, furniture, jewelry etc. for the bride. Young people find it difficult to incur heavy expenses for the big, fat Karan Johar style extravagant wedding ceremonies. After all, all bachelors are not lucky like Arpita, to have Salman Khan as a Bhai to gift them the Taj-Falaknuma-Palace -wedding. In such situations, what choice do the young people have than the premarital sex with their loyal lover? 

               Let's take an example of a girl and a boy who love each other. They love each other, but their families don't stand each other because of differences in caste, cultures, religions etc. In this scenario , what option does the couple have ? Even if their respective families agree for the match , but in the space-starved cities they don't have their own home, then where would they stay post-marriage ? In such cases premarital sex is totally acceptable as the couple will certainly marry for their eternal love, in near future. 

               Premarital sex is considered taboo in many cultures and considered a sin in almost all religions. It became more commonly accepted in developed / Western European countries like Spain, Germany, France etc. in the last few decades. It was sort of aftermath of industrial revolution. As the large scale production boosted economy, people became more materialistic. 

               " No Sex Please, We are Indians " has been the foreigners' point of view about Indians. If we look at the alarming population growth in India, it's evident that sex is happening. But it's not Premarital. You may say ' Oh how bourgeois !' My personal view is  ' Nay - No -Never , PreMarital sex is DANGER , avoid it like a Cancer ' 


VOOT’s Fuh se Fantasy will host you for #FantasyFridays

Regular life is boring, but does it have to be?~ Get on-board, VOOT’s Fuh se Fantasy will host you for #FantasyFridays ~

Watch the Fuh se Fantasy music video here:

In the VOOT original’s Fuh se Fantasy’s musical video starring popular TV faces; Karan Wahi and Gaurav Pandey have killed the mundane by making their reality fantastical.  And well, who else could’ve given wings to their fantasies other than the gorgeous ladies, Priya Banerjee and Anurpiya Goenka. Through a VR set, these actors go on a joyful ride and groove to the beats of their fantasies. Introducing you to the world of love and fancies, VOOT brings to you the #FantasyFridays like never before.

The boy meets the girl of his dreams, flirtatious desires and a fun musical comes into play and the screen is filled with some irresistible and spiced up chemistry. This way of spicing your life makes is just one of the way’s to make your fantasies come alive!
Hop on board as this ten episodic anthology, Fuh se Fantasy is all about an out of box reality and the delight in modern relationships that dare to explore their deepest, quirkiest and most exciting desires.

We say, let loose enjoy the song and experience the world of relationships, sensations, a beautiful set-up and some fantasies!

Fuh se Fantasy on VOOT awaits you and your #FantasyFridays
‘Kyunki, Reality mein, thodi fantasy bhi zaroori hai!’

Tuesday, April 16, 2019

ONE VISION ONE TEAM (OVOT) Unveils AMSTRAD New Series Of Next- GEN Inverter ACs


SMART SILENT RELIABLE HEAVY DUTY COOLING at 60° temperature consuming less electricity.

Appoints 4 brand ambassadors: Sports personalities Smriti Mandhana, Heena Sidhu, Jinson Johnson, Neeraj Chopra

OVOT – One Vision One Team, a new concept by Mr. Nipun Singhal (MD & CEO, OVOT), and has emerged in the Consumer Electronics and Appliances Industry as a new force, now presents Next Generation Quality, Technology and Services (QST) to consumers under the “AMSTRAD” brand. 
OVOT unveiled a new series of Inverter AC’s – AMSTRAD – that will cool even at 60 degrees ambient temperature and can function even with voltage between 130- 270 V making this a stabilizer-free AC. This series is also WiFi enabled and can connect to a Mobile Phone/Google Home/ Alexa, work on Voice Command & through App. AMSTRAD Next Generation technology is equipped with new age compressors, motors and sleek designs ensure ‘Silent’ ‘Reliable’ ‘Heavy Duty Cooling’ through a variety of challenging climatic conditions, with less electricity consumption.
OVOT has partnered with ETRONICS GLOBAL DISTRIBUTORS LLP having a collective experience of more than 100 years for distributing its product line in Mumbai, Thane and Raigad district and with VIJAY SALES for retail sales. Mr. Nilesh Gupta (Managing Partner – VIJAY SALES and Director – OVOT Pvt. Ltd.), Mr. Nipun Singhal (MD & CEO – OVOT Pvt. Ltd.), Mr. Vivek Shukla (COO – OVOT Pvt. Ltd.), Mr. Dewang Mehta (Etronics Global Distributors LLP), Mr. Shabbir Icewala (Etronics Global Distributors LLP) and Mr. Ajay Dugar (Etronics Global Distributors LLP) were present on this momentous occasion.
Keeping the theme in mind, OVOT signed four Brand Ambassadors who are also “Inspired by Passion” and have reached the gold standard in their respective fields. The four Brand ambassadors are Heena Sidhu (Pistol Shooter), Jinson Johnson (Middle Distance Runner), Neeraj Chopra (Javelin Thrower) and the ICC Player of the year 2018 and No 1 Batswoman in the world –Smriti Mandhana (cricketer).
This unique concept is by Mr. Nipun Singhal, MD & CEO of OVOT, a senior professional in the Consumer Durable industry. His last assignment from 2008-2017 was the successful creation of Brand Lloyd from scratch to a leading brand in India. “AMSTRAD leverages
groundbreaking tomorrow’s technology today. Our next generation air conditioners incorporate significant improvements in performance and efficiency over the preceding generation’s products. AMSTRAD air conditioners are packed with features that make your life easier while providing years of value. Brought to you by the experts in the industry, choose an AMSTRAD air conditioner that meets your need and individual style. Experience Smart Heavy Duty Cooling even at an outside temperature of 60 degrees. Amstrad meets the requirements of today’s consumer,” Mr. Singhal says, adding, “Our brand ambassadors comprise Real Heroes who truly embody the brand philosophy of AMSTRAD ‘Inspired by Passion‘. Each of them has encountered hurdles and obstacles but have emerged victorious in competition with global giants.” All the brand ambassadors have won numerous accolades on many International platforms and made India proud. They have redefined the highest standards in the world of the sport just like “AMSTRAD” would redefine the standards of Quality, Service and Technology in the Consumer Durable Industry.
AMSTRAD is “Inspired by Passion” to deliver PERFECTION in Quality, Service and Technology. Its key features such as 100% Copper, Self-Cleaning, Comfort Sleep, Cooling, Eco-Mode, Metal Enclosure for PCB, Operating Voltage and Hidden Display are best-in-class in the industry. It leverages new inverter system and WiFi 2.0. The PCB Pluggable Maintain increases maintenance efficiency; has a separate terminal board cover and maintains PCB directly. The Fin Style Air Flow optimizes airflow and increases the air blow distance efficiency. The Demountable Underjaw uses less manpower and reduces installation time by half. It leverages Nano-scale base protection polyfoam (Unibody poly foam), which is moisture proof and facilitates heat preservation. The Waved Vertical Louver Airblade (Co-movement finning airblade) helps Air-out directly and a more balanced air-out; longer and more concentrated air flow. The Heavy Duty Load Bearing Frame helps compressive resistance increase by 15%; Transport spoilage decrease by 30%. It also has a Seamless Design. It is Self Cleaning: Heat exchanger starts the auto cleaning by frosting and defrosting; prevents bacterial build inside; and brings healthier air.
One Vision One Team (OVOT) is different from other Companies in the Consumer Electronics and Appliances Industry as it has consolidated most of the leading players in the Industry and is providing a Pan India Platform for thousands of dealers who want to give their customers Next Generation Products and After Sales Service. OVOT is a unique creation by channel partners and experienced industry veterans who have for the first time in India come together to give the best products, services, and prices to Indian consumers. It endeavours to redefine and create new and higher standards for product, technology, quality, and after-sales service. It is committed to upholding our most cherished values in every customer that will be a part of OVOT family.
OVOT has conducted several dealers meets across India with all trade partners – big retail chain, small retail and also sales and service network. It has elicited a great response and participation from all trade partners across the country.


Acquisition to boost Kurl-on’s revenue to Rs. 2,200 crores in the next two years

Kurl-on, India’s leading brand of mattresses, furniture and furnishing products, today announced the acquisition of Spring Air, the leading International brand and amongst the top 10 manufacturers of bedding products in the world, for an undisclosed amount. The acquisition covers Spring Air’s operations across India, Bangladesh, Sri lanka and Pakistan. With this acquisition, Spring Air and Englader brand of mattresses will now be under the Kurl-on umbrella. The acquisition will strengthen Kurl-on’s presence in the premium bedding segment, besides enabling them penetrate the fast growing demand in the hospitality sector and is in line with Kurl-on’s aggressive expansion strategy
of both its product portfolio and retail presence.

Spring Air’s product portfolio of niche, specialised products ranging across the premium and luxury
category will now be available across Kurl-on’s 1300+ exclusive franchise outlets and 7000+ multi-brand outlet across the country, besides its 93 Kurl-on Home Komfort stores, providing its high-end customers a wider choice. In addition, it will continue to be retailed at Spring Air’s 400 high end retail stores. Under the terms of the sale agreement, Spring Air will continue to manufacture its bedding products from its two manufacturing centres, complementing Kurl-on’s existing ten manufacturing facilities.

Announcing the details of the acquisition at a press conference here in Mumbai, Mr. Sudhakar Pai,
Chairman & Managing Director, Kurl-on, said “At Kurl-on, we are focused on enhancing our product portfolio backed by R&D and new technologies. While Kurl-on regularly invests on R&D, we are also open to exploring newer avenues for technological advancements and it is here, where we saw a fitment with Spring Air.” “The acquisition will contribute to Kurl-on crossing the Rs. 2,000 crore revenue mark in the next two years. We are enthusiastic about our common vision, the similarities in our culture of innovation, and the added value we can create for customers”, he further added.

“Retail expansion continues to be one of the key imperatives for Kurl-on. With this acquisition, Kurl-on will now be able to offer the premium range of mattresses across the length and breadth of the
country” added Ashutosh Vaidya, Chief Marketing Officer – Kurl-on. “Given the increasing consumer spend on home furnishing and decor, we see significant premiumisation in this sector in line with international markets. This deal adds premium international brand of Spring Air and Englader to Kurl-on’s existing portfolio. We have planned a well thought out transition plan to fully
harness the synergies and will work together to achieve the same”, said Ashok Kumar, CEO & Member of the Board, Spring Air Bedding Company India Ltd and Spring Air Middle East.

Over the last one year, Kurl-on has made significant investments in R&D and new technologies. The introduction of the sofa range for the untapped semi-premium market; the introduction of innovative products – “STR8” (India’s first Sag Proof Mattress); Mattress In A Box” (Snooze Centre) and “Kooler mattress top” – lends credence to Kurl-on’s thrust and focus to offer innovative home comfort products.

The mattress industry has undergone a profound transformation in recent years. Currently at INR 10,000 crore, the mattress industry is projected to reach INR 14,000 crore by 2021, according to statistics provided, with a CAGR of 9%. According to some studies, consumer preferences have also witnessed a marked shift in preferences wherein consumers are willing to spend higher amounts for quality mattress. KPMG Corporate Finance was the transaction advisor for this deal.

Kurl-on is India's leading brand of mattresses, furniture and furnishing products in India. The brand is available across India through 7000+ multi brand outlets, 1300+ franchise outlets and 102 exclusive brand outlets across the country today. Kurl-on has 10,000+ dealers, 72 branch and stock points and 10 strategically located manufacturing facilities across Karnataka, Orissa, Madhya Pradesh, Uttaranchal and Gujarat. With state-of-the-art technology, Kurl-on endeavors to improve standards in the Indian mattress and furniture industry besides being in tune with the changing needs of Indian consumer. For more information, please do visit

Spring Air is a leading and amongst top 10 manufacturers of bedding products in the world specializing in orthopaedic beds and based in USA. With their extensive global presence in the Bedding Industry, they have manufacturing units all over the world and has marked their presence in India as well. Spring Air has earned a reputation over the years for continuous product improvement. Their free-end offset coil design, which adjusts each sleeper's sleight, is today the most copied design in the industry. The company carried innovation a step with its Health Centre Mattress, featuring zones of comfort for different areas of the body. For more information, please do visit

Godrej Appliances presents an innovative, future-friendly cooling technology

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Launches the new QUBE - a stylish & compact food and beverage cooler with multiple possibilities, powered by the unique advanced solid state electronic cooling eco- friendly technology

Godrej Appliances, India's leading player in the home appliances segment and a brand known for its expertise in refrigeration, announces the launch of QUBE, a unique lifestyle product, powered by an advanced solid state electronic cooling green technology that cools and does not freeze. Godrej is the first brand to launch this revolutionary technology for the Indian market.

While all traditional cooling devices continue to rely on refrigerant based cooling, the new GODREJ QUBE is refrigerant free, compressor free and works instead on a thermo-electric chip. Most refrigerants cause global warming in varying degrees. The non-refrigerant advanced solid state electronic cooling technology is therefore the most environment friendly cooling solution.

Qube has been piloted in various states of the country for the hospitality segment, a couple of months ago. Based on the overwhelming response received, now the brand forays into the B2C segment through its trade channels. A one of its kind cooling device, Godrej Qube is designed especially for small cooling needs of people. One of its biggest advantage is that unlike all the other cooling solutions available in this segment, it is a 0 frost product which means no defrosting hassles. This unique no defrosting advantage coupled with its compact footprint and relative storage capacity, silent operation and aesthetically appealing design, makes Godrej Qube ideal as a personal Food & Beverage cooling device suited for various living and work spaces, much beyond the kitchen – be it bedrooms or offices and shops or hotels, hostels and guest houses.

It comes packed with multiple other features like LED lit interiors, stabilizer free operation, compatibility with home inverter, magnetic auto door closure system, easy maintenance & service and delivers best in class performance and convenience to the users, while being 100% Green and environment-friendly.

Commenting on the launch, Mr. Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, said, “Ever since the launch of the first Indian refrigerator manufactured by us, 61 years ago, we have constantly been evolving to meet customer expectations becoming a popular choice in Indian households for frost free and direct cool refrigerators. Over the years we have developed a deep expertise in the domain of refrigeration/ cooling and its adjacent spaces. At Godrej, our endeavour has always been to delight our stakeholders while being conscious of our responsibility towards the planet and our future generations. With QUBE, we bring yet another unique lifestyle product for our consumers, catering to their small cooling needs, powered by the disruptive advanced solid state electronic cooling green technology making it a hallmark of sustainability as well. QUBE stands as a testimony of the relentless efforts we put in towards bringing new innovative, relevant and green technologies for our consumers to experience, resonating with our brand philosophy of ‘Soch Ke Banaya Hai’.”

Talking about the technology, Mr. Sanjay Lonial, Assistant Vice President – Thermoelectric Application Development, Godrej Appliances said, “With climate change being a haunting reality, there is a hunt for alternate technologies to mainstream vapour compression systems currently in use. Majority of the vapour compressor systems use refrigerants which aggravates the global warming issue. An alternate technology is the refrigerant free advanced solid state electronic cooling technology which has clear applications in cooling, heating, power generation and waste heat recovery. Godrej has been working on developing unique applications using this advanced solid state electronic cooling technology. Given its superiority on multiple dimensions such as sustainability, efficiency, portability, smaller form factor etc, we leveraged this revolutionary solid state electronic cooling green technology in QUBE, the newest addition to our product offerings. It is compatible with home inverter ensuring 24/7 operation. A blend of style and comfort, Godrej QUBE is a perfect little cooling device.”

Mr. Anup Bhargava, Product Group Head – Godrej Appliances, further added, “We are proud to present the new multi-application Godrej QUBE, powered by advanced solid state electronic cooling eco-friendly technology. Post the overwhelming response received for the product in the hospitality sector, we are introducing it in households and office spaces for the end consumers. We have already sampled it with our top trade partners and are optimistic that it will be well-received by end consumers. Apart from leveraging our strong trade network, we will be utilizing digital platforms also for targeting potential customers. Our consumer work reflects many potential applications given its compact footprint, no defrosting hassle and silent operation: like replacing the noisy bedroom refrigerator, or offering a segregated space for special food items or in offices, shops, hotels, hostels, guest houses etc. Suited for a variety of storage needs –cooked items, beverages, milk and dairy products including sweets, fruits and veggies, chocolates, medicines etc, the Qube is indeed full of possibilities.”

The new QUBE is available in two colours – Metallic Grey and Black, price starting at INR 6999, and will be made available throughout India.

Varun Dhawan enchants with his persona, launches India’s first ever scented vest range from Lux Cozi

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LUX Industries Limited(BSE: 539542 | NSE: LUXIND) known for its innovative and customer-demand driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children, has yet again created a buzz in the innerwear category of the country by pioneering India’s first scented vest range under their flagship brand Lux Cozi. To fight the rising mercury during summers the refreshing scented vests will be a landmark product in the men’s innerwear category. Bollywood star Varun Dhawan, the heartthrob of Young India and the Brand Ambassador for Lux Cozi launched the scented vest range in Mumbai today. With the new range of vests, LuxCozi is taking a phenomenal leap in the process of creating value based products keeping in mind the essential necessity and aspirational style quotient of India. At a glittering and starry affair in Mumbai, Varun Dhawan was joined by Mr. Ashok Todi, Chairman, Lux Industries Ltd., Mr. Pradip Todi, Managing Director, Lux Industries Ltd. and Mr. Navin Todi, Senior Vice President, Lux Industries Ltd.
Speaking about the launch of the range of scented vests, Mr. Ashok Todi, Chairman, Lux Industries Ltd. said, “At Lux Industries, it is our passion to bring interesting innovation in our products focusing on ideas in sync with our brand attributes. Over the years, Lux Industries has been in the forefront creating milestones within the hosiery industry and taking the brands across national and international borders. We have pioneered many firsts and today we are happy to surprise and excite the market trends during summer by launching the first-of-its-kind range of scented vests for the Indian audience. I am sure this product will also be a game changer and create its own segment.”  
Mr. Pradip Todi, Managing Director, Lux Industries Ltd. said, “Lux Cozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of our core business strategy at Lux Industries, we are open to constant revolution and advancement in our product range. The introduction of scented vests within the fold of Lux Cozi will up the style quotient and also allow its users remain fresh throughout the day in the scorching summer heat. The use of the best and finest cotton in Lux Cozi promises durability with strong stitches making it incredibly stylish yet comfortable. The scented vests are made from 100% cotton. This vest gives users a perfect fit to ensure breathability and freshness all day long.
On the launch of the range of scented vests by Varun Dhawan, Mr. Navin Todi Senior Vice President, Lux Industries, elaborated, Lux Industries is planning a substantial and strategic intervention in both urban and rural markets in the coming quarters. The positioning of the brands and the marketing initiatives are skewed towards strengthening this changing dynamics of the hosiery industry. We have always been at the forefront, leading the change in market offerings. We thank Varun for being a part of this exciting journey of Lux Cozi. His inimitable style and fashion sense makes him endearing to all sections of the audience cutting across age groups, especially the youth.”

Speaking about his association with the campaign, Varun Dhawan said, “Lux Cozi has been synonymous with quality, comfort and durability. Today, I am very excited to be a part of the launch of their next big product--India's first scented vests. With the onset of summer, this innovative product will revolutionise the vest game. I hope the audience shows some love to the vest as well as the ad campaign which has been creatively designed and executed.”


Advertising Agency: 82.5 Communications, Mumbai (formerly known as Soho Square, an Ogilvy group company)

Chairman and Chief Creative Officer: Sumanto Chattopadhyay

Creative Head (Mumbai) and Executive Creative Director:Anuraag Khandelwal

Chief Executive Officer: VS Srikanth

President (West): Samrat Bedi

Account Management: Samrat Bedi, Selvam Somasundaram 

Creative Team: Anuraag Khandelwal, Ankur Jain, Sanjay Ujawane, Vikrant Markal, Pawan Pandey, Tiyasha Ray

The good old vest is about to shake up the world of fashion. Lux has developed a revolutionary product for the Indian market, drawing from deep insights about the Indian masses—Lux Cozi scented vests. Proposed by 82.5 Communications (Mumbai), formerly known as Soho Square, an Ogilvy group company, this innovation was not an easy feat to pull off, and took months of research and development. In India, the tropical climate, and the long commutes people take to work every day aggravate the problem of excessive sweating. Besides fulfilling the promise of comfort, these scented vests are designed to help people stay fresh even after a long day at work. All this, so India looks good, feels good and smells good!

The other unique feature of these vests is the fact that they retain their fragrance even after continued washes, so people can sweat it out in style. An ad campaign, comprising two TV spots, radio spots and print campaign featuring Varun Dhawan will soon be launched to promote the product.

Lux Industries as a company has never shied away from challenging the existing norms. Be it signing Mr. Amitabh Bachchan to endorse their brands Lux Venus and Lux Inferno, a first by any innerwear brand to approach the actor par excellence. Also to target the northward bound mid-market segment, Lux Industries roped in Varun Dhawan for the brand Lux Cozi.  The company has significantly invested over the course of last five years upgrading the manufacturing and revamp marketing strategies. The result being every rupee spent across brands has led to generating a higher revenue output.

Lux Industries is focusing to sustain their steady growth is via creating an online presence through e-commerce besides traditional retail formats. In terms of addressing the consumers’ needs the brand has always invested in innovation and automated technologies to address the ever-demanding consumer expectations. This has taken care about the nitty-gritties of procuring the best yarn from India and abroad coupled with extensive quality controls. The current Dankuni Plant in West Bengal is equipped to manufacture 5 lac pieces of knitted products a day, one of the largest in India’s innerwear sector. In terms of distribution the group has a family of 950 distributors pan India striving hard to make the company a market leader as well as ensuring enhanced product accessibility.

Lux Industries Ltd. (BSE: 539542 | NSE: LUXIND) manufactures more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children. Lux produces vests, T-shirts, briefs, boxers, spaghettis, thermals, panties, and leggings represented by some of the most prominent brands. These brands comprise category leaders such as Lux Cozi, Lux Cozi Glo, ONN Premium Wear, Lux Bigshot, Lux Venus, Genx, Lux Cott’swool, Lux Inferno, Lux Classic, Lux Mozze, Lux Karishma and Lux Touch. Lux is present in more than 45+ countries and has reiterated its leadership position in the domestic market with over 950 dealer and distributor network.