Monday, July 6, 2020

Article by Dr Nadeera Nilupamali, co-founder and Vice President (Product), ImmunifyMe "How early child health immunization is important in India"

India, the largest democracy of the world and highly populated country topping the list in terms of population density recorded nearly 67,385 births in 2020 on New Year's Day. Country, home to the highest number of unvaccinated children, has embarked upon an intensified journey to increase the vaccination coverage with mission Indradanush 2.0.

Vaccines play a key role in defending most vulnerable: Children and infants.  However, one in every five children remains un-immunized in the world. And as a result, over 3 million children die every year due to diseases which can be easily prevented by proper vaccination. Routine childhood vaccines are among the most cost-effective life-saving interventions. Thanks to vaccines, countless cases of disease such as polio, measles, diphtheria, pertussis (whooping cough), rubella, mumps, tetanus, rotavirus and hepatitis etc have been prevented and saved millions of lives.

According to recent data released by the Indian National Statistical Office (NSO) 97% of the children aged between 0-5 years in the rural setting receive at least one vaccine, but, when it comes to those children being fully immunized, the percentage drops to 58%. Urban setting is not better in any way, 98% of the children receive at least one vaccine but only 60% of the children aged between 0-5 years are fully immunized. Many people working in public health have admitted that even this figure seems to be inflated and the situation could be worse on the ground and a large percentage of children dropping out of immunization programs.
Especially in India in recent times, routine vaccination has been intensified with additional efforts to optimize community coverage. Government has started putting extra efforts with the Mission Indradhanush programme which was launched in December 2014, aiming  to ensure 90% of infants would be vaccinated by the year 2020. Furthermore, under Intensified Mission Indradhanush 2.0, which is the second phase of the initiative launched on October 31, 2019, with a plan to cover 271 districts across India where fewer than 70% infants are currently vaccinated.
The success of Government Intervention
Despite the government spending billions of dollars in programs like Mission Indra Dhanush, the country's immunization rate remains one of the lowest in the world. Immunization amongst children here in India is a big challenge and there many factors to it
  1. Access to vaccines
  2. Religious beliefs
  3. Inter-state, Inter-City Migration
  4. Anti-Vaccine mentality and in some cases
  5. Not being aware about the vaccination process at all
  6. Misplaced priorities in parent front
  7. Parents busy lifestyle and forgetfulness
  8. Proper monitoring of vaccination
  9. Management of vaccine coverage data
  10. Real time monitoring of vaccination and lack of digital interventions
Why does immunisation make financial sense for the country?
Healthcare for young children eventually determines the country's  economic productivity , because vaccine-preventable diseases are known to cause stunting in childhood, which can lead to poor growth, poor adult health, and diminished learning capacity of the children. Prevention always costs less than treatment . For an example if a child ends up with any disability from the illness  like paralysis from polio which could have easily prevented by a vaccine, or neurologic problems from encephalitis caused by measles  etc will result in huge costs for the  treatments and also for providing special school services and other requirement for that particular child.
Morbidity, mortality, and the economic cost of treatment for vaccine preventable diseases are undoubtedly  going to add a huge burden to a country's economy.
If we do a benefit-cost analysis of vaccines there's  no doubt a full range of benefits as measured by gains in economic productivity compared to catastrophic medical expenses which can occur due to our simple ignorance of not vaccinating the children.

Saturday, July 4, 2020

MAHARASHTRA GOVERNMENT AND UK INDIA BUSINESS COUNCIL EXTEND MOU TO FOSTER SUSTAINABLE BUSINESS RELATIONS BETWEEN UK AND INDIA


Mumbai, July 3, 2020The UK India Business Council today signed a Memorandum of Understanding (MoU) with Maharashtra Industrial Development Corporation (MIDC), the premier industrial infrastructure development agency of the Government of Maharashtra.

This business framework between the UKIBC and Government of Maharashtra will help the State to proactively better its business environment and strengthen its collaboration with British business.
The MoU was signed at a virtual roundtable by Dr. P Anbalagan, CEO of MIDC and Mr. Kevin McCole, Managing Director, UKIBC in the presence of Mr. B Venugopal Reddy, Principal Secretary, Industries, Government of Maharashtra, Alan Gemmell, Her Majesty’s Trade Commissioner, South Asia, Department of International Trade and a range of major UK investors in Maharashtra.
Speaking on the occasion, Kevin McCole, Managing Director, UKIBC, said: “I am really pleased  to be enhancing  our already strong relationship with the Government of one of the most business-friendly States in India. We have already achieved a great deal together, and  today’s signing of the MoU will take our partnership[ to the next level. This, I think, is vitally important because, as our economies and societies recover from the Covid-19 pandemic, the need for  expanded trade, investment, and collaboration between the UK and India only increases”
Addressing the businesses, B. Venugopal Reddy, Principal Secretary (Industries) said, “Maharashtra state looks forward to further strengthen its business relations with the UK, by diversifying and expanding the activities and with a thrust on manufacture of engineering components, capital goods and industry 4.0.”
Discussion at  the roundtable focused on the economic and social contribution UK businesses make to Maharashtra, their future investment plans, the State Government’s plans to re-grow the economy, and on the importance of international trade to Mr Modi achieving his self-reliant India objective.

Dr. Anbalagan, CEO MIDC, said “MIDC reiterates its determination towards the sustenance of our enhanced relations between Maharashtra and the UK. The MoU with UKIBC reflects our enduring support to UK businesses showcasing their commitment toward intensifying strategic investment plans in Maharashtra”.

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Speaking about the MoU, Alan Gemmell, Her Majesty’s Trade Commissioner, South Asia, Department of International Trade shared, “I’m delighted that UK business is looking to see what more we can do to support the ambitions of the Chief Minister and Government of Maharashtra.  From banking and insurance services to supporting the city develop its infrastructure, UK businesses have been long-term partners here.    Today’s MoU supports the Government’s focus on improving ease of doing business making India – and Maharashtra – an even more attractive destination for British companies.” 

The UKIBC’s annual Doing Business in India Report found that Maharashtra is regarded as the top destination for improved business environment in India and, relatedly, the most common state that UK companies are looking to expand in. It is no surprise that 30 percent of UK companies running operations in India, including industry giants like Perkins Engines and Diageo are based in Maharashtra.
UKIBC will support interactions between UK businesses and the State Government to provide direct feedback from business on the ease of doing business and market access. These interactions will take the form of dialogues, annual ministerial meetings and various delegation visits.

UKIBC will also work towards future investment opportunities, strengthening its relationship with state governments, supporting its members in addressing their key asks and smoothing investor interactions in different markets.

ALTBalaji and Pay Point India join hands for deeper OTT penetration

The offline recharge for video-on-demand service is the first-of-its-kind industry initiative.

Mumbai, July 3, 2020: Intending to deepen existing market presence and penetrate new markets, ALTBalaji and PayPoint India have entered into a strategic partnership. This initiative is primarily for the rural and semi-rural markets with a set of viewers who require digital-assistance and offline subscription payment options. 

With PayPoint’s 45,000 plus tech-enabled retailers across India wherein more than 80 percent of its customers are spread across in rural and semi-rural markets, the partnership helps ATLBalaji acquire untapped customers by making content more accessible. For the ALTBalaji fans, the PayPoint offline stores provide seamless assistance for activation as well, along with paying for subscription and renewals in cash and access the program at the convenience of their homes.

In the current pandemic,  ALTBalaji, which is an alternative for mainstream entertainment, has witnessed an increased audience in rural areas. PayPoint, a leading offline-to-online (O2O) company operating Pan India for the last 10 years, will provide access to its retail outlets to collect cash on behalf of ALTBalaji and allow the consumers to watch the fresh, original, and engaging contents on the over-the-top (OTT) platform.

Ketan Doshi, Managing Director of PayPoint India, said“For ALTBalaji like alternatives to mass entertainment, there is a huge fan following in the rural districts of India. However, for lower digital-savvy fans activating the service, and doing an offline recharge is a hindrance. This partnership will be a boon for the population to do an instant activation and renewal recharge.”

“The offline recharge for such video-on-demand OTT service is the first of this kind and one such industry initiative. The association will help ALTBalaji achieve higher subscriber’s base, while PayPoint will be adding one of its kind product to the kitty of services that it is providing to the customers across the length and breadth of India, ” Ketan added.

The association will enable ALTBalaji to take the OTT space to the masses and aggressively increase its viewership by reaching every corner of the country. Available across multiple interfaces ranging from desktops, laptops, tablets, smart-phones to internet-ready television, the subscription-based video on demand (SVOD) service marries state-of-the-art technology with gripping storytelling. 
PayPoint is a trusted partner for Last-Mile Delivery of Fast-Moving Consumer Services. It offers more than 100 services like bill payment, recharges, DTH, Travel booking, ATM withdrawals, Wallets, and many more. Technology-enabled Retailers brings benefit to the end customers in terms of accessibility, convenience in the neighborhood.
About ALTBalaji
ALTBalaji is a subsidiary of Balaji Telefilms Limited, a subscription-based video on demand (SVOD) service, which has marked the Group’s foray into the Digital Entertainment space. After conquering television and making a strong mark in films, Balaji Telefilms aims to reach out directly to specific audiences, by providing them with original, exclusive shows, that they can access at their fingertips. ALTBalaji offers fresh, original, and unique stories. Tailored especially for Indians, across the globe, the platform hosts premium, high-quality shows featuring famous celebrities, acclaimed writers, and award-winning directors, making ALTBalaji a true alternative to mainstream entertainment.
For more information, please visit: altbalaji.com
About PayPoint India
PayPoint is a technology-enabled Distribution network of Financial Services. The company's digitally connected network of 45000+ offline stores offers various Financial services like Banking (PMJDY accounts), micro-ATM services, Wallets (Paypointz), Remittances, Bill payments, insurance, Merchant QR and many more. Apart from Financial services, PayPoint also offers consumer services to the underserved like Travel booking, Recharges, Amazon assisted shopping, Gift Cards, etc. through its strong network of retail stores spread across the country. The company’s retailer-driven assisted model helps customers make an informed decision for availing services from their trained partners and its digital platform. PayPoint offers a bouquet of services through its plug-and-play platform. More than 100 Services providers are plugged into the company's system and interact with them on a real-time basis catering to more than 5 million customers month on month. The primary objective is to bridge the financial inclusion gap between developed urban India and under-served rural India.
For more information, please visit: paypointindia.com
Pay Point Social media handles:image002@PayPointIndia  image003  linkedin.com

Microsoft and Schneider Electric to Host Digital Event: ‘Buildings of The Future: Smart to Autonomous’

·       A virtual event aimed at discussing key challenges and best practices from Microsoft and Schneider Electric for making buildings resilient and energy efficient

·       Date – July 7, 2020 | Time: 11:00am – 12:00pm

·       Registration link: https://tinyurl.com/ycvdp393



New Delhi, July 3, 2020 – Schneider Electric, the global leader in digital transformation of energy management and automation, and Microsoft India today announced a digital event ‘Buildings of The Future: Smart to Autonomous’ centered around creating secure and resilient buildings during a crisis. Scheduled for July 7, 202011 a.m.-12 p.m. the session will explore key differentiators which building management should embrace to facilitate cost optimisation, energy savings and safety of occupants. Technology intervention can make critical requirements like contactless management, predictive and remote operational efficiency, real in today’s environment. The session will be led by Anant Maheshwari, President, Microsoft India and Anil Chaudhry, Zone President & Managing Director, Schneider Electric, India.

The recent health crisis and economic scenario has led businesses and communities to have an even sharper focus on the health, safety and well-being of people, making contact-less operations crucial. As most companies transition to a hybrid work environment, smart buildings that enable secure, efficient operations will be critical. Technology is playing a big role in enabling that, with  technologies like IoT and AI being used for remote monitoring services that provide  insights into a building’s performance and health, helping organisations, and communities achieve operational efficiency and build resilience.


Talking about the engagement with Schneider Electric, Anant Maheshwari, President, Microsoft India, said, “In today’s world of remote everything, technology is playing a central role in building



economic resilience. Technologies like AI, IOT, big data and machine learning are helping businesses transform, adapt and drive business success by providing real time actionable insights for efficient and secure operations. Our collaboration with Schneider Electric reflects our commitment to help organizations build the digital capability required to pivot toward recovery and accelerate digital success for India.”

Teams can continue making data-driven decisions, using powerful diagnostics to anticipate potential malfunctions in electrical and HVAC equipment. Microsoft’s technology that powers these platform gathers data from sensors to create parallel digital twins to drive insights, is scalable and can integrate

with any digital environment. It helps in digitising power and building management systems, increases remote service capabilities, controls costs, and maintains operations when resources are low.


The event will highlight measures to optimise operational efficiency without compromising on comfort and safety, discuss preventive checks on assets with digital tools and predictive maintenance of assets nearing breakdown and share insights around safeguarding premises from cybersecurity threats.

To join the event, please register: https://tinyurl.com/ycvdp393

About Schneider Electric
At Schneider, we believe access to energy and digital is a basic human right. We empower all to make the most of their energy and resources, ensuring Life Is On everywhere, for everyone, at every moment.

We provide energy and automation digital solutions for efficiency and sustainability. We combine world-leading energy technologies, real-time automation, software and services into integrated solutions for Homes, Buildings, Data Centers, Infrastructure and Industries.

We are committed to unleash the infinite possibilities of an open, global, innovative community that is passionate about our Meaningful Purpose, Inclusive and Empowered values.






About Microsoft India:
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 11,000 employees, engaged in sales and marketing, research, development and customer services and support, across 11 Indian cities –


Ahmedabad, Bengaluru, Chennai, New Delhi, Gurugram, Noida, Hyderabad, Kochi, Kolkata, Mumbai and Pune. Microsoft offers its global cloud services from local data centers to accelerate digital transformation across Indian startups, businesses, and government organizations.

For more information:
Visit Microsoft India News Center: https://news.microsoft.com/en-in/

Nikon Rejoices the Photography Culture with 38th Edition of Nikon Photo Contest

New Delhi, 3 July, 2020 - Nikon India Pvt. Ltd., 100% subsidiary of Nikon Corporation Tokyo, is proud to announce the commencement of the Nikon Photo Contest 2020-2021.

The Nikon Photo Contest is a premier and one of the largest photo contests across the globe. Started in 1969, this international contest provides a platform for photographers to express their creativity to the world, enriching the image-making culture for professionals and amateurs alike.

To date, more than 440,000 photographers have participated and submitted over 1.71 million photographic works for the Contest, making it a truly international event. The last year’s contest witnessed 30% participation from India.

The previous edition, also marked as the contest’s 50th anniversary, roughly witnessed participation from 33,000 photographers across 170 countries and regions, submitting a total of 97,369 entries. It was a tremendous success with the highest number of applicants and entries ever.

Elaborating on the announcement, Mr. Sajjan Kumar, Managing Director, Nikon India, said “We, at Nikon believe that photography is an art that needs to be celebrated, cherished and nurtured. Aimed at encouraging photographers & videographers to share their creativity through persuasive and impactful images and videos the contest is focused on providing a platform to showcase the work of participants from different walks of life. Over the years, the Nikon Photo Contest has played a pivotal role in not only celebrating the photography culture, but also providing a platform for budding enthusiasts as well as professional photographers to showcase their work.”

He further added “We witnessed an overwhelming response from photographers & videographers across genres and categories who participated with great vigour in the competition, unleashing a world full of memories and stories to treasure. We are proud to recognize the efforts of photography enthusiasts witnessed at the Nikon Photo Contest across the world. It also gives us immense joy to see that some of the emerging talent from last editions have been from India itself and in the last edition 4 winners were from India.  Our focus at Nikon, remains on providing a platform to important stories through the common language of imaging- not only in India but across the globe."

For past award-winning works, visit the Nikon Photo Contest website at https://www.nikon-photocontest.com/en/.

Details including information on how to participate will be announced on the Nikon Photo Contest website.




About Nikon India
Nikon India distributes markets and services the complete range of Nikon imaging products, Nikon Sport Optics & Nikon Instruments. The Nikon Imaging includes Nikon Mirrorless series, Nikon D-SLR, the Nikon COOLPIX and range of NIKKOR lenses & accessories. Headquartered in Gurgaon, Nikon has branch offices in Mumbai, Kolkata, Bengaluru and Delhi. Nikon India has total of five Nikon owned Service Centers (4 Branches and 1 Headquarter), 23 ASCs (authorized service centers), 24 Nikon Collection Centers and over 2000 dealer base for complete service & support for Nikon customers. Nikon has also set up 145 Experience zones pan India which showcases the entire range of Nikon Mirrorless series, D-SLR cameras, COOLPIX cameras and an elaborate range of NIKKOR lenses, Nikon Sport Optics and accessories.
Nikon Websitewww.nikon.co.in              Nikon India Facebookwww.facebook.com/nikonIndia
Nikon India IG Handle : https://www.instagram.com/nikonindiaofficial/
Nikon India Twitter Handle : https://twitter.com/NikonIndia
Service Support: nindsupport@nikon.com Sales & Support enquiries: nindsales@nikon.com

O-CITY joins the Visa Ready for Transit program to drive contactless payments for mass transit systems globally

Accelerated by the global COVID-19 pandemic, the world is rapidly embracing contactless payments across all public transportation benefiting millions of passengers worldwide
Acceptance to the Visa Ready for Transit program is a milestone for O-CITY, which is already operating in over 100 cities worldwide.
Joining the program will fast track O-CITY’s availability globally with the adoption of best industry standards, the affiliation to the Visa network and co-innovation with all members to further drive contactless payment adoption?
Aiming to introduce the services in India which is on a cusp of digital transformation of transportation sector
Mumbai July 3rd 2020: BPC’s smart city payment division, O-CITY, has joined the Visa Ready for Transit program for mass transit systems. Visa Ready for Transit program is designed for companies, like O-CITY, whose technology products and capabilities are helping transit agencies and riders realise the benefits of tapping to ride with a contactless card or digital wallet. Acceptance to the program means that O-CITY is a now certified partner and available to cities globally to accelerate their digital transformation. With this move, O- CITY will move a step closer to provide digital support services to Indian transportation sector.
With Visa Ready, O-CITY will overcome traditional public transport challenges
Transit authorities traditionally use their own proprietary systems to accept payments for bus, metro, train or tramway journeys. These systems use closed-loop cards, which are built solely for a specific transport mode and cannot be used to pay for anything else. Such systems are expensive and inflexible, and they force transport agencies to be their own bankers.
Visa Ready is bringing together all players in the ecosystem to drive the adoption of open-loop systems. For transport agencies, the adoption of an open-loop system frees them from the hassle of building and maintaining a complex payment system, allowing them to focus on offering the best traveller experience as travellers can pay with the mobile phone or card they already have.
The move to contactless open-loop payments will positively impact the daily lives of millions of  passengers worldwide. Both transport agencies and customers will win, and fares should be reduced, enabling greater inclusion and access to public transport.
Tokhir Abdukadyrov, SVP of smart city and transport solutions, BPC, commented: “The world is rapidly embracing contactless payments across all public transport; a situation that will only be accelerated by the COVID-19 global pandemic. With contactless payments, everyone wins. The traveller’s experience is significantly improved and you see a significant increase in the adoption of contactless digital payments to access citywide transit systems. Digital ticketing can increase loyalty and revenues. Acceptance into the Visa Ready program represents a key milestone in O-CITY’s plans to drive digital transformation in collaboration with transport operators worldwide.”
Chiranjit Chakrabarti, Head of Sales GCC, South East Asia, India, said, “India is on the cusp of reforming its transportation sector. It is going through digital transformation at all levels including in tollgates and public transports. Also, new infrastructures are being built under the ambitious Smart City program of Government of India. It is therefore an important market for O-CITY to showcase its prowess and be a part of the transformation journey of the country.”
Transport operators benefit from certified technology and business expertise
Visa Ready simplifies the process of identifying the right partner for automated fare collection and choose O-CITY to accelerate their digital transformation. O-CITY is ready to collaborate with transport operators worldwide on POC and innovative projects to further drive and accelerate the adoption of digital and contactless payments.
O-CITY is already being used worldwide by over 100 cities of all sizes, from Bogota to Nur-Sultan, Bishkek and Moscow. The expertise and experience gained by O-CITY of operations, technology and go-to market strategies can be transferred to other transport operators going through a similar journey of opening their system up to contactless payments.
Superior travel experience
O-CITY enables tap-to-pay for travellers using their existing Visa card, a mobile phone or a wearable device such as a smartwatch. The use of contactless payments at public transport gates is growing globally, removing the need for passengers to carry paper tickets, own an additional travel card or queue at a counter to top up a card or purchase a ticket. By using O-CITY, travellers can easily move just at the touch of their mobile, card or wearable, improving the flow of people at entry and exit gate points. Moreover, since contactless payment are pin-free, passengers do not need to halt at a gate, allowing them to enjoy a seamless experience from their departure to their destination.

About O-CITY
Founded in 2018 and adopted by more than 100 cities worldwide,  O-CITY is an innovative automated fare collection solution designed  by BPC, a leading banking and payment firm with in excess of 230  clients across more than  80 countries. O-CITY was born from the vision of digitalising micro-payments as a key driver of a cashless economy while improving the well-being of citizens. With O-CITY, government, public transport operators and merchants can deliver a frictionless payment experience at every touch point leveraging smart, digital and open technologies. (tollgate, bus, train, subway, parking facility, bike rental or city tourist attraction). Citizens can move freely and make quick payments using their mobile or existing bank card, removing the need for cash or queuing at a ticket counter. www.o-city.com

About BPC
Founded 25 years ago, BPC Banking, Payments: Context is what defines the organisation. The company has transformed over the years to deliver innovative and relevant solutions which fit with today’s consumer lifestyle when banking, shopping or moving in both urban and rural areas, bridging real life to digital. With 230 customers across 80 countries globally, BPC collaborates with all ecosystem players ranging from tier one banks to neobanks, Payment Service Providers (PSP) to large processors, ecommerce giants to startup merchants, government bodies to local hail riding companies. BPC’s SmartVista suite comprises of cutting-edge banking, commerce and mobility solutions including digital banking, ATM & switching, payments processing, card and fraud management, financial inclusion, merchant portals, transport and smart cities solutions. www.bpcbt.com

OnePlus TV U Series and OnePlus TV Y Series Launched in India


OnePlus expands smart TV portfolio with premium, affordable OnePlus TV U Series 55 inch and OnePlus TV Y Series 43 inch and 32 inch, priced at INR 49,999, INR 22,999 and INR 12,999 respectively


2nd July 2020, New Delhi: OnePlus, the global technology brand, unveiled today two smart TV series that bring the premium OnePlus experience to a more affordable price range. The launch of the OnePlus TV U Series and Y Series showcases OnePlus’ focus on creating beautifully designed, high quality products together with its community. The new smart TVs offer a more connected ecosystem, seamlessly integrating into the home networks of a wider range of users.

“The expansion of the OnePlus TV product portfolio is an important step forward for us and is aligned with our vision to build an accessible connected ecosystem. With the launch of the two new smart TV series, we aim to better bring premium technology to more homes in India by making high quality products more accessible across new price segments,” said Pete Lau, Founder and CEO of OnePlus. “The OnePlus TV U Series and OnePlus TV Y Series are important leaps in sharing our vision of intelligent connectivity with more users.”

In 2019, OnePlus entered the smart TV industry with the highly acclaimed OnePlus TV Q1 Series, which quickly became the number 1 smart TV in the premium category during the Amazon Great Indian Festival. Today, OnePlus brings its Never Settle mentality to the OnePlus TV U Series and OnePlus TV Y Series, the company’s next step into the connected home market, bringing seamless and intelligent interactions with immersive content consumption into the center of the home.

OnePlus TV U Series

Colorful Display
The 55-inch OnePlus TV U Series comes with legendary picture quality in 4K UHD with an enhanced 93% DCI-P3 color gamut. Watch as your content comes to life before you, with breathtaking sharpness, clarity and vibrant color.

The Gamma Engine takes the experience to a new level of visual perfection with real-time image quality optimization, built to always deliver a smoother, clearer and more immersive viewing experience. It encompasses an extensive suite of features that create a superior visual experience:

·       Advanced motion estimation, motion compensation (MEMC) algorithms elevate video frame rates to intelligently interpolate content, reducing motion blur, stuttering and ghosting so action-packed movies and sports visuals remain smooth and crisp.
·       Noise reduction mitigates image noise without washing out the vivid colors, giving you truer blacks, cleaner whites and an overall higher-quality digital source content.
·       The color space mapping feature reduces color and tonal discrepancies and ensures an accurate depiction of visual content captured in any color space.
·       Dynamic contrast technology automatically detects the input visual signal and adjusts to create optimum contrast, allowing the visuals to appear with better striking tones and balanced colors.
·       The anti-aliasing feature smoothens visuals edges and lines providing a finer, uniform appearance, while guaranteeing a more natural viewing experience.
·       The super resolution feature effectively processes low-resolution images to give you high resolution images while seamlessly filling in subtle visual details that often go unseen.
·       AI Picture Quality also offers the Dynamic Gamma Curve, leveraging facial and scene recognition technologies to automatically adjust sharpness and fine-tune picture quality settings

The OnePlus TV U Series is also equipped with Dolby Vision, a powerful cinematic technology that transforms the TV viewing experience by offering incredible visual detail.

Immersive Sound
Immerse yourself in the rich and multilayered soundstage delivered through the heart-pounding four-unit, 30W speaker setup. With two full-range speakers and two tweeters engaged in a down firing design, the OnePlus TV U Series lets you feel every rocking drum beat and bass pound as if you were at a live concert.

Powered by Dolby Atmos for a cinematic soundstage right at home, OnePlus TV U Series immerses you in your favorite content while enjoying the surreal surround sound experience without missing a single sonic detail.

Burdenless Design
Housing the expansive 55-inch 4K screen of the OnePlus TV U Series is a thin, yet robust aluminum chassis with an ultra-slim design profile of just 6.9mm. An elegant and minimalistic design that sits pristinely on its own, and blends with any interior decor, delivering a burdenless viewing experience.

The OnePlus TV U Series allows you to experience your favorite content with a boundless viewing experience achieved through a bezel-less design and a remarkable screen-to-body ratio of 95%.

Immaculate from every angle, the new OnePlus TV U Series takes advantage of carbon fiber texture to achieve a uniform, clean body design with no visible screws.

Redefining Smart TV Experience
Powered by the familiar and reliable Android TV 9.0 platform, the OnePlus TV U Series is an extension of OnePlus’ flagship excellence. Experience seamless connectivity at home whether you are trying to mirror content on your OnePlus flagship or simply want to browse through the latest trending shows.

The Data Saver Plus feature gives you full control over the OnePlus TV U Series and apps by easily limiting network bandwidth, enabling and disabling background data usage and limiting video resolutions to their own data preferences.

In addition, the OnePlus TV U Series also offers a unique Kids Mode, letting parents more easily monitor and manage the content their children view. They can also control viewing hours with a special "watch time limitation" feature to ensure digital wellness for their children.

Powered by the innovative smart features of the OnePlus Connect app, the OnePlus TV U Series offers you a truly connected smart TV experience. Now you pair the TV with up to five devices at the same time over Wi-Fi or Bluetooth and use your smartphone as a remote for a seamless smart TV experience. The smart volume control feature can automatically reduce the volume of your smart TV during incoming calls and return to the previous volume after your call ends. TypeSync transforms your smartphone into a smart remote by letting you type or speak directly into your phone to control your smart TV without having to use the traditional remote.

OnePlus Connect is available on both Google Play and Apple Store.

OnePlus TV Y Series
Premium Viewing
The OnePlus TV Y Series comes in 43-inch and 32-inch variants and also covers 93% DCI-P3 color gamut, which makes for stunning picture quality, dynamic colors and crisp clarity. Users can now watch content come to life with incredible sharpness and an extensive range of color shades.
Equipped with the Gamma Engine, the OnePlus TV Y Series delivers a smoother and more immersive viewing experience in any environment, performing real-time image quality optimizations. Similar to the U Series, the Gamma Engine in the OnePlus TV Y Series also offers several innovative features such as noise reduction, color space mapping, dynamic contrast and anti-aliasing, which enhance picture quality and bring out the most vivid shades of color tones to deliver an unmatched viewing experience. The 43-inch variant comes with FHD viewing, and the 32-inch variant comes equipped with HD viewing. 

Dolby Audio
Powered by Dolby Audio, the OnePlus TV Y Series provides a cinematic soundstage to fully immerse you in your favorite shows, while the surround sound system delivers crisp clarity. With two full-range speakers with total 20W output, the OnePlus TV Y Series is sure to deliver top-quality sound to any household.

Boundless Viewing
Designed to captivate the audience, the bezel-less design of the OnePlus TV Y Series maximizes the display space, creating an immersive viewing experience. The 43-inch variant of the OnePlus TV Y Series offers an impressive screen-to-body ratio at nearly 90% with a bezel-less design to keep you engaged with your visual content. The 32-inch variant also offers an incredible screen-to-body ratio of over 90%.

Complete Smart TV Experience
Similar to the U Series, the OnePlus TV Y Series also brings together Android TV 9.0 and the OnePlus Connect app to provide you with a seamless smart TV experience through a unique mobile user interface.  In addition, both the OnePlus TV U Series and Y Series allow you to control the smart TV with Google Assistant. The new OnePlus TVs are also compatible with Chromecast and DLNA.

OxygenPlay on the OnePlus TV U Series and OnePlus TV Y Series
OxygenPlay is the content discovery platform of OnePlus TV, allowing you to easily access a plethora of content from a variety of content partners. Both the OnePlus TV U Series and Y Series come with the full array of OxygenPlay features, allowing you to spend less time navigating and more time enjoying your favorite content.

With prominent OTT content providers such as Netflix and Amazon Prime Video offering international and local content, the OnePlus U Series and Y Series serve as your gateway to a diverse world of movies and series. OnePlus TVs also  offer a dedicated Amazon Prime Video Section, giving users one-touch access to the endless catalogue of Amazon Prime Video content. This feature is available on both the OnePlus TV U Series and Y Series. 

In addition, both the OnePlus TV U Series and Y Series are equipped with a special content calendar feature, allowing you to set reminders or to-do lists to stay ahead of schedule and customize your personal show lists for watching later.

OnePlus TV Product Ninjas – Co-created with the Community
Co-created with the OnePlus TV Product Ninjas, the OnePlus TV U Series and OnePlus TV Y Series echoes the brand’s co-creating spirit and innovates towards creating an array of localized features built together with the community members. For more information on the OnePlus TV Product Ninjas program, please click this link.
After-sales services
·         On purchase, users can now avail the new Unified Delivery Service (UDS) offering, which allows for installation and demo at the time of delivery across 20 cities in India. Also, upon buying the new OnePlus TV, users can schedule their delivery, installation and demo services at their convenience.
·        Users can also download the OnePlus Care app to avail any other services at their convenience.
·        Customers who pre-book the OnePlus TV U Series or Y Series on Amazon can also enjoy two years of extended warranty on their purchase.
Price, Availability and Offers

Model
Price
OnePlus TV U Series 55 inch
INR 49,999
OnePlus TV Y Series 43 inch
INR 22,999
OnePlus TV Y Series 32 inch
INR 12,999
The OnePlus TV Y Series 32 inch will be available starting 5 July, 2020 on Amazon.in. The OnePlus TV Y series 43 inch and OnePlus TV U Series 55 inch will be available to customers soon.

Users can avail the following launch offers on the new OnePlus TVs:
·       Up to 12 months no-cost EMI on purchase through all major bank Debit and Credit cards 
·       On purchase of the OnePlus TV 55U1 and 43Y1 on Amazon.in, customers can get an Amazon Echo Dot free. For more details, head over to Amazon.in
·       On purchase of the OnePlus TV 32Y1 on Amazon.in, customers can get the Amazon Echo Dot for just INR 1999. For more details, head over to Amazon.in

About OnePlus India
OnePlus is a global mobile technology company challenging conventional concepts of technology. Created around the ‘Never Settle’ mantra, OnePlus creates exquisitely designed devices with premium build quality and high-performance hardware. OnePlus thrives on cultivating strong bonds and growing together with its community of users and fans. For more information, please visit oneplus.in.
For any media queries, please contact: indiaprteam@oneplus.com