Saturday, September 19, 2020

This Festive Season, MarQ by Flipkart Launches Android 9.0 Smart TV range for Indian Consumers

 Available in 32” HD and 43" HD and 4K Ultra HD variants, MarQ Smart TVs is available on Flipkart from today, at a starting price of Rs.11,999
  • The Android 9.0 Smart TVs come with Retina-safe technology, built-in Chromecast, and Dolby audio for a truly connected experience

Bengaluru – September 18, 2020: Flipkart, India’s homegrown e-commerce marketplace, today announced the launch of a new range of MarQ Smart TVs powered by Android 9.0, ahead of the upcoming festive season. With this, MarQ by Flipkart has entered a segment that is fast gaining traction with Indian consumers in recent years. The MarQ Smart TVs have launched on Flipkart in 32” HD and 43” Full HD and 4K Ultra HD variants, at a starting price of Rs. 11,999.

The Indian Smart TV market is seeing exponential growth backed by increased internet penetration along with the rise of OTT consumption. A recent report by DAN India[1] on OTT content consumption showed that ‘binge-watching’ is at an all-time high in India, especially given the current circumstances and on an avg. millennials and Gen Z are consuming four hours of content daily. Understanding this need, MarQ Android 9.0 Smart TVs come with power-packed features including ‘Retina-Safe’ technology, which brings an intelligent custom tuning brightness to ensure minimal eye strain for any viewer.

Further, MarQ Android 9.0 Smart TVs come with new design features such as an elegant metal ribbon stand that occupies less space and gives it a premium and sleek look. Equipped with Dolby Audio, MarQ Android 9.0 Smart TVs have a total harmonic distortion of less than 1% (while most TVs typically have distortion levels as high as 7%) and maintain excellent sound quality even when playing at loud volumes so that consumers are not interrupted with shrill sounds. They also provide greater connectivity options to ensure hassle-free entertainment -- the HD variants consist of 3 HDMI and 2 USB ports, while the 43” Ultra-HD variant comes with 4 HDMI and 3 USB ports.

Dev Iyer, Vice President – Private Brands at Flipkart, said, “Customers look forward to the festive season with the anticipation of new products that add value to their lifestyles. Smart TV is one such segment that sees high consumer-interest during these months, especially now as consumers are mostly staying indoors. MarQ by Flipkart has always catered to consumers’ needs, and launching the new range of Smart TVs was a step in that direction. India is adopting a smarter and connected lifestyle and with MarQ Android 9.0 Smart TVs, they get an affordable option without compromising on quality, features, and aesthetics.”

MarQ by Flipkart is further boosting its festive season offering with the launch of MarQ Smart Home Speakers -- designed, engineered, and manufactured in India. MarQ Smart Home Speakers come with superior audio & bass quality and voice capability for enhanced user experience and are available on Flipkart at a launch price of Rs. 3,499.

Both MarQ Android 9.0 Smart TVs and Smart Home Speakers are equipped to connect with all smart devices at home, making them a convenient and integrated technology to manage day-to-day life chores.

Key features of the products include:

MarQ Android 9.0 Smart TV

32” HD Variant

43” HD Variant

43” Ultra HD Variant

Retina-safe technology

Retina-safe technology

Retina-safe technology

20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%)

20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%)

20W speakers with Dolby Audio surround sound (total harmonic distortion is less than 1%)

Custom picture and audio tuning and Chroma Display Engine

Custom picture and audio tuning and Chroma Display Engine

Custom picture and audio tuning and Chroma Display Engine with Vivid Pro 4K technology + HDR 10

Built-in Chromecast

Built-in Chromecast

Built-in Chromecast


Dual-band Wi-Fi 2.4 GHz/5GHz

MediaTek CA53 Quad-Core Processor

MediaTek CA53 Quad-Core Processor

MediaTek CA53 Quad-Core Processor

Bluetooth 5.0

Bluetooth 5.0

Bluetooth 5.0

Mali 470 GPU

Mali 470 GPU

Mali 470 GPU




3 HDMI ports + 2 USB ports

3 HDMI ports + 2 USB ports

4 HDMI ports + 3 USB ports

MarQ Smart Home Speakers powered by Google Assistant

Hands-free voice-enabled experience; also available in Hindi

Personalized organizer, weather and traffic updates

Bluetooth enabled to enjoy music through various compatible music streaming apps such as Spotify, YouTube Music, and TuneIn along with a free 3-months subscription to JioSaavn Pro

Best-in-class audio quality and sound output with 2x stronger wattage and far-field voice recognition technology


About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India's fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.


For more details contact:


ITC Ltd.’s Sunfeast YiPPee!’s 10th Anniversary celebrations make a GUINNESS WORLD RECORDS® achievement

A true YiPPee! moment for Indian noodle lovers as 2894 people virtually come together to create the first-of-its-kind, record in the world for ‘Most photos of people eating noodles uploaded to Facebook in one hour’  

National, 18th September, 2020: Sunfeast YiPPee!, one of India’s most popular instant noodles brand, commemorated its 10th Anniversary enriched with consumers’ eternal love for their bowl of YiPPee! noodles. Acclaimed for its differentiated, long and slurpy noodles, the brand invited consumers’ on its Facebook event page to capture and share their YiPPee! noodle eating moments. In doing so, the fun and excitement filled activity translated into achieving a GUINNESS WORLD RECORDS® title for ‘Most photos of people eating noodles uploaded to Facebook in one hour’. All participants will also be receiving a memorabilia in the form of an official letter of participation by Guinness World Records and Sunfeast YiPPee!

Elaborating on the occasion and achievement, Mr. Hemant Malik, Divisional Chief Executive, Foods Division, ITC Ltd. shared “Doing things the better way has been YiPPee!’s DNA since its inception in 2010, paving the way for consumers to exercise their preference for their brand of noodles that was unique and differentiated. The GUINNESS WORLD RECORDS® feat aptly reflects India’s love for Sunfeast YiPPee! noodles and we are glad to have enabled a befitting celebration of India’s noodle-loving spirit to a global audience. A heartfelt gratitude goes out to our consumers for making YiPPee! one of the most popular noodles brand in the country. We look forward to their continued love and support as YiPPee! forays into another exciting decade with innovation and differentiation as its cornerstones”.

Conceptualized to offer consumer experiences beyond the traditional instant noodles, YiPPee! was launched in 2010 at the backdrop of a growing need for variety in the category. With the confluence of ITC’s institutional strengths such as its deep consumer insights, sourcing expertise, distribution strength, cutting edge R&D as well as the cuisine expertise of ITC’s hotel chefs, coupled with the benefits of Aashirvaad Atta, infusions of real vegetables, a choice of masala, a round block to avoid breaking the noodle thereby ensuring long slurp worthy noodle strands and a special scientific process that avoids lumping gave the brand a major breakthrough in the category by enriching the overall consumer experience. To further propagate its offering of long and non-sticky noodles, across all age groups and expand to newer geographies, earlier this year, YiPPee! roped Mahendra Singh Dhoni as its brand ambassador.

In order to experience the brand’s anniversary celebration, one can visit Sunfeast YiPPee!’s official Facebook event page and witness the excitement put forth by all the participants.

YiPPee! currently has offerings in the instant noodles and pasta category. YiPPee! noodles range currently has four variants – Magic Masala, Mood Masala, Powerup Masala Noodles and Quik Mealz Khow Suey and in its pasta range has six variants – Tricolour Creamy Corn, Tricolour Masala, Tomato Cheese, Masala, Cheese and Sour Cream Onion. In the days to come, YiPPee! is gearing up for exciting new launches.

Link to Sunfeast YiPPee!’s Facebook event page


Friday, September 18, 2020

Kansai Nerolac launches India’s First Anti-Viral paint, Excel Virus Guard

~ Backed by Japanese Shiqui Technology ~

~ An interior paint, with a unique fabric finish ~


Mumbai 18th September, 2020: Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and anti-microbial properties that repels 99.9% germs. Nerolac has consistently worked towards products and solutions, backed by decades of technological expertise, to nurture a healthy and beautiful environment for future generations. Exemplifying its new positioning of “Colours that Care”, Nerolac’s latest innovation, the Excel Virus Guard is a valuable offering to consumers, to keep their home a safe haven. 


Speaking on the launch, Mr. Anuj Jain, Executive Director Kansai Nerolac Paints Ltd said, “Kansai Nerolac as a responsible corporate citizen has remained committed to contribute in India’s combat with the pandemic. As a brand, Nerolac has constantly been at the forefront of bringing about innovations in products that have transformed lives positively. Nerolac Excel Virus Guard is another attempt in this direction. This paint is a versatile product, offering anti odour and anti-humidity properties along with anti-viral. We hope that the use of this paint will offer valuable support in making the living conditions healthier and safer in the country.”


Nerolac Excel Virus Guard helps reduce humidity & odor. Its active ingredients lend it a unique fabric finish that would make the walls appear naturally ethnic. ‘Fabric Finish’ increases breathability of walls.

The new paint has been introduced at the beginning of this month in the northern markets of the country and the company is ramping up supplies to meet the demand across India. The property of reducing 99.9% germs in this paint makes it useful not just for homes but even for places such as hospitals, commercial complexes and educational institutions etc.


About Kansai Nerolac Paints Limited:

With a rich heritage of 100 years in the paints & coatings industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paint Co. Ltd., Japan, which is among the Top 10 companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries. Kansai Nerolac has established itself as a leader in product innovation with its initiatives


including no added lead, ultra low VOC, ultra low odor and HD finishes. Its product portfolio and customer awareness campaigns promote environmental sensitivity.


Healthspring Introduces Special Services to Combat COVID-19

~ Members can avail the services across centers ~


Mumbai, September 18th2020: Healthspring, providers of primary healthcare services, have recently introduced a range of facilities for patients affected by Covid-19. These include Antibody testing, Home isolation services, and antigen testing.


Healthspring has successfully conducted approximately 10,000 antigen tests and 6,000 antibody tests. An antigen test is conducted by inserting a swab into a person’s nasal cavity and is then tested to detect fragments of proteins which are found on or within the SARS-CoV-2 virus while an antibody test, as the name implies, detects the presence of antibodies in the blood. The tests are approved by ICMR for testing seroprevalence studies in India and is certified by CE-IVD & received USFDA emergency use authorization (EUA). These tests have been specially conducted for housing complexes, factories, and corporate offices. An increasing number of corporates are opting for antigen testing for their employees before they return to work. The home isolation services are specially designed with treatments that make recovery at home a speedy and comfortable process.


Commenting on the development, Dr. Gautam Sen, Chairman and Founder of Healthspring said, “India has now become the second country in the world with the highest number of Covid cases, and now is an extremely crucial time than ever to take every necessary step to stay safe from getting affected. At Healthspring, we are determined to help all our patrons fight Covid-19 fearlessly. We have carefully designed the special services for members to ensure their wellbeing and avoid any further health-related risks in these challenging times.”


As per data collected by the Indian Council of Medical Research [ICMR], India has crossed 5 crores testing mark on 7th September 2020. With average testing of more than 10 lakhs per day in last 10 days, India has tested 5,06,50,128 samples across the country till 7th September 2020. Rapidly increasing testing samples was made possible as daily testing average had been on a continuous rise from around 7 lakh tests being conducted per day in the 3rd week of August to more than 10 lakh tests per day in the 1st week of September.


To ensure wellbeing of all patients, Healthspring has also included additional services including devices for monitoring oxygen saturation, heart rate, and blood pressure, amongst others. They are also ensuring that doctors and nurses doing home visits are equipped with safety gears (PPE Kits), home sample collection and facilitation for emergency ambulance services and Covid-19 testing.


These services can be availed at all Healthspring clinics in Mumbai and Pune.


Thursday, September 17, 2020

Sterling and Wilson Solar Limited wins fifth project in Latin America

Signs order of 106.71 MW worth USD 62.6 mn in Chile

Mumbai, September 17, 2020: Sterling and Wilson Solar Limited (BSE Scrip Code: 542760; NSE Symbol: SWSOLAR), today announced that it has signed an order of 106.71 MW worth USD 62.6 million (~INR 462 crores) in Chile. The order has been received from a global independent power producer (IPP), work for which is expected to begin in Q4 FY 2021.

Sterling and Wilson Solar Limited, one of the leading solar EPC and O&M players in the world, already has a strong presence in the region with one project of 93.3 MW in Argentina and three projects of 588 MW under construction in Chile.

Speaking on the project win, Mr. Bikesh Ogra – Director and Global CEO, Sterling and Wilson Solar Limited said, “We are excited to win our fifth project in Latin America. Our continuous focus in the market has reaped rich benefits with these prestigious project wins. We have established ourselves in Latin America with a cumulative order book of around USD 488 million (~INR 3,558 crores), making us amongst the leading players in the region.

Commenting on the Chilean market, Mr. Ogra added, “Chile is one of Latin America’s fastest-growing economies in recent decades thanks to its solid macroeconomic framework. This coupled with a global race to energy transition enables increasing participation of foreign companies in the Chilean renewable energy market making it one of the key focus regions for us.”

Sterling and Wilson Solar Limited has been executing projects globally and has to its credit more than 10.5 GW of solar power projects (commissioned and under various stages of construction) in various geographies. This portfolio includes a 1,177 MW Solar PV plant in Abu Dhabi - the world’s largest single-site solar plant. The Company also manages a portfolio of 7.8 GW of O&M projects globally, a testament to its best-in-class services.

About Sterling and Wilson Solar Limited

Sterling and Wilson Solar Limited, a Shapoorji Pallonji group company, is a global pure-play, end-to-end solar engineering, procurement and construction (EPC) solutions provider. The Company provides EPC services for utility-scale, rooftop and floating solar power projects with a focus on project design and engineering and manage all aspects of project execution from conceptualizing to commissioning. The Company also provides operations and maintenance (O&M) services, including for projects constructed by third parties and offers solar plus storage solutions to its customers. Present in 25 countries today, Sterling and Wilson Solar Limited has operations in India, South-East Asia, Middle East, Africa, Europe, the Americas and Australia.

Visit us –

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Wednesday, September 16, 2020

Virender Sehwag and Samir Kochhar present ‘Power Play with Champions’ on Flipkart Video

                                               ~Cricket fever just went up a few notches~


Mumbai, 16th September 2020: The wait is over. The most exciting season of cricket is finally here! While we’re gearing up to watch our favourite players and teams on screen, Flipkart Video is giving cricket fans an opportunity to put their cricketing insights to good use and win prizes. Launching on 18th September, cricket legend Virender Sehwag and popular cricket show host Samir Kochhar will come together to present an interactive cricket show, Power Play with Champions on the Flipkart app.


Here’s how it works:

•	Each day, this interactive show will have a new episode based on the next day’s match
•	As hosts, Sehwag and Samir will provide critical analysis of previous games and performances
•	Informed by their expert opinions, users will need to answer 6 predictive questions in a bid to win rewards
•	All you have to do is, go to the Flipkart app, tap on the Video button at the bottom right of the screen, click on ‘Power Play with Champions’ and get playing
*T&C Apply
The action-packed show will bring together Sehwag’s expertise and Samir’s repartee, as they discuss India’s favourite cricket series, while providing audiences a chance to use their cricketing knowledge to predict different aspects of the match and win many prizes. As hosts, the duo will engage in fun banter, narrate interesting incidents and share exciting cricket trivia, through the innovative format of the show.


Speaking about the show and the upcoming matches, Virender Sehwag said, “This year has been unlike anything in the past, for all of us and for the sport. Technology has played an important role in keeping us together through these times. Flipkart Video has combined technology with the burning passion that India shares for cricket, to create an interesting offering like Power Play with Champions. Personally, I miss the thrill of being on the field with the crowds cheering, and a show like this gives me an opportunity to engage with the audience. It also builds a sense of community, especially during this time. I am eager to be back on screen with Samir and I am looking forward to a very promising season of cricket. I wish all the teams the best of luck.”


“I’ve had a longstanding association with cricket, and I enjoy the sport as much as any other fan. I couldn’t be more excited about hosting this interactive show with Flipkart Video, this time talking about the one thing I truly enjoy with none other than Viru paaji! We’ve all eagerly waited for this tournament to begin and what better way to sweeten the deal than to allow people to win prizes while enjoying the game. And while I’m going to miss the action in person, it makes me happy that I still get to keep people entertained,” said Samir Kochhar.


Power Play with Champions will give the users a chance to play the quiz every day. Guided by the expert opinions shared by Sehwag and Samir, the 6 predictive questions will challenge the users’ knowledge and predictive skills related to the game. Users will be tested on various parameters of the game, the teams, players, runs to be made, and wickets that will be taken. Viewers who get 3 of the 6 questions correct once the match is over will be declared winners and win exciting prizes.

‘Swashbuckling opener’ Virender Sehwag has had an iconic cricket run, holding several ODI and Test records. As a seasoned player and former Captain of the Indian team, he brings decades of expertise and a deep understanding of the strategy involved in the game. Samir Kochhar has been hosting cricket shows for over a decade and will bring his mass appeal along with his enthusiasm for the sport.


Power Play with Champions by Flipkart Video launches on the Flipkart app on Friday, 18th September. Users can access the show by clicking on the Video icon at the bottom right of the Flipkart app’s homepage.

You can download the Flipkart App here:


About Flipkart Video

Flipkart Video is an in-app interactive video platform from India's homegrown consumer internet company, Flipkart. Launched in 2019, Flipkart Video is reimagining digital entertainment for the mobile world. With a tech-forward approach that combines interactivity and gamification for short-form snackable content, Flipkart Video continues to create a differentiated experience for mobile-first users. It combines content with commerce by rewarding users as they are entertained, thereby truly elevating the user's journey on the platform. Flipkart Video continues to stand apart and stay ahead, as it carves a niche for entertainment and engagement in India.

For more details contact

A Period Piece by The Great Eastern Home - An Italian Antique Writing Desk

Add a hint of panache to your work-from-home set up with an Italian antique writing desk from The Great Eastern Home. For anyone studying or working, writing desks are an absolute essential. The Great Eastern Home Italian antique writing desk not only enhances the appearance and the aesthetics of space, but it also provides a great working environment and helps improve your productivity as well. This desk will add just the right amount of elegance to a home study or workspace.

The Great Eastern Home Italian Writing Desk is a beautiful vintage piece that is almost 80 years old. This Italian antique writing desk in walnut wood and the style of Louis XV is typical of the period when desks became a popular piece of furniture for the sitting rooms. The sweeping curves of the cabriole legs continue into the curved panel of the drawer as well as the table-top and the overall lightness of the look remains intact. The cabriole leg carved with an acanthus leaf motif is brought to a close with a small tight scroll. The various smaller drawers add to the utilitarian aspect of the furniture. The Italian antique writing desk features six small drawers in front for ease of operation and one below the desk. It offers organized storage for all your workspace accessories, while a drop-front drawer keeps essentials tucked away.

Adding this stunning Italian antique writing desk to any room will completely change its look and feel. It offers elegance to any room.  The Great Eastern Home has a wide range of writing tables and desks with or without beautiful marquetry to choose from.

Tuesday, September 15, 2020

Digitally Savvy, West India’s Protection Quotient of 44 during COVID-19 times lowest in comparison to other regions, reveals Max Life’s ‘IPQ Express’ survey



Mumbai, 15 September 2020: Strengthening its commitment towards ensuring greater financial protection for the country in the midst of COVID-19, Max Life Insurance Company Ltd. (“Max Life”/ “Company”) unveiled the findings of the COVID-19 edition of its flagship survey ‘Max Life India Protection Quotient- Express’ (“IPQ/IPQ Express”) in association with KANTAR. Titled IPQ Express, the survey reveals dominant consumer sentiment in the times of COVID-19 on the back of how protected digitally savvy urban Indians feel with respect to financial security, savings and investments, medical preparedness, key anxieties, and new acceptance levels in an increasingly digital world.


The digitally savvy, urban respondents of West India revealed a protection quotient of 44 during COVID-19 times, marginally lower than the national average of 45. The region’s protection quotient was also the lowest when compared with other regions; while South and East had a protection quotient of 46, North stood at 45. West India also demonstrated the lowest life insurance ownership of 73%, while South India and North India recorded the highest ownership at 78%, closely followed by the East region that had an ownership of 77%.


Furthermore, West India’s life insurance knowledge index too stood at a lower 63 as opposed to North, South and East India’s knowledge index of 66, 68 and 67 respectively. On the positive side, with 53% respondents feeling attitudinally secure, West India’s financial security level, at par with North India (53%), was higher than East and South India’s security levels of 52% and 48% respectively.


Commenting on the findings of IPQ Express, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance said: “COVID-19 has created unique circumstances for all of us. The situation has not only affected us mentally and physically, but also brought its own set of financial challenges. Given the uncertainties surrounding COVID-`19, it is important for individuals to recognize the importance of life insurance in securing the financial future of loved ones. When compared to other regions, West India has the lowest life insurance ownership, term awareness and overall protection levels, reflecting scope for improved financial preparedness. By presenting key findings of ‘India Protection Quotient Express’, the COVID-19 centric edition of our survey at a meaningful juncture, we aim to reinforce the importance of continued coverage in tough times, encouraging the region to embrace comprehensive financial protection.”




  • Key Findings


  • COVID-19 has driven 79% digitally savvy West Indians towards proactive financial planning, but not enough in comparison to other regions

IPQ Express revealed increase in importance of financial protection in the region. However, as opposed to 79% respondents in West, a higher proportion of respondents in East (81%), North (84%) and South India (86%) believe that the current situation demands one to be more proactive about financial planning.


  • For West India, increasing number of cases and sustaining COVID-19 treatment costs key causes of anxiety during COVID-19

With increasing cases of COVID-19, concerns about someone in the family falling prey to it was the biggest cause of anxiety for 70% in West India. Sustaining the cost of COVID-19 treatment remained the second highest cause of anxiety for 69% of respondents, followed by financial security of family in the absence of a breadwinner which came a close third at 67%. Further, 66% respondents in West India worried about job security and stability of income during this time.


  • West India saving more than investing during Covid-19; savings targeted towards treatment and medical emergencies

In wake of COVID-19, IPQ Express brought to light that respondents in West India are diverting more towards savings in comparison to investment. For digitally savvy, urban West Indians, 30% of income was diverted towards savings and 23% went into investments during COVID-19. Basic expenses accounted for 30% of total income. The survey found that saving objectives too have witnessed a shift. Saving for COVID-19 treatment in case someone in the family gets infected was the topmost savings objectives for 52% respondents in West India. This was followed by saving for critical medical emergencies which was a key priority for 52% respondents. Providing for family in case of loss of job/business was a savings objective for 43% digitally savvy respondents in the West region.


IPQ Express survey revealed that term insurance ownership in West India was highest across different categories of life insurance products within the region. While 37% digitally savvy, respondents from West India owned term products, 31% owned endowment products and only 16% owned market linked products.

In comparison to other regions however, West India’s term insurance ownership of 37% was second only to East India’s term ownership of 40%. This was followed by North and South where 35% and 34% respondents respectively own term insurance products. 

About Max Life Insurance (

Max Life Insurance Co. Ltd. (“Max Life”) is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, an Indian multi business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group.

Max Life offers comprehensive protection and long-term savings solutions, through its multichannel distribution including agency and third distribution partners. Max Life has built its operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.  

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.

For more information, please visit the company's website at

About Kantar

About Kantar: Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth


  • The study is conducted in top 25 urban metro, Tier 1 & Tier 2 cities
  • The study was administered to a total sample size of 1864 respondents across 6 metros, 9 Tier 1 and 10 Tier 2 cities
  • Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai o Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vishakhapatnam, Ahmedabad, Bhopal, Pune
  • The minimum sample to conclude any findings of the study is 270 with an error margin of +- 5.964%.
  • ^ ^IPQ Express - 47|Representative of Metro + Tier 1
  • Overall number reported in the document is representative of Metro + Tier 1 cities
  • Data quoted for Gender cut and Millennials and Non-Millennials is representative of Metro + Tier 1 + Tier 2 cities 

Flipkart's Big Billion Days to create 70,000 direct and lakhs of indirect jobs this festive season

       To generate direct jobs in its supply chain with lakhs of additional indirect jobs in the entire ecosystem including seller locations, kiranas, delivery partners, security and freight partners

      To upskill all new employees with training on the finer nuances of e-commerce


Bengaluru - September 15, 2020: Flipkart, India's homegrown e-commerce marketplace, will help generate over 70,000 direct and lakhs of indirect seasonal jobs as the country gears up for the upcoming festive season and Flipkart's Big Billion Days (BBD). While creating direct job opportunities across Flipkart's supply chain, that include delivery executives, pickers, packers and sorters, there will also be additional indirect jobs created at Flipkart's seller partner locations and kiranas. This will be further supplemented by job creation in ancillary industries including vendor locations, and freight partners, as the entire ecosystem scales up for the festive season. The expansion and strengthening of the supply chain will help create a robust system enabling millions of new e-commerce users to shop online seamlessly as lakhs of ecosystem players gear up for the festive season.


The complexity and scale of Big Billion Days requires investments for capacity, storage, sorting, packaging, human resources, training and delivery, which helps generate additional employment during the festive season. This year, Flipkart is employing nearly 70,000 people in its supply chain, along with generating lakhs indirect jobs at its seller and other ecosystem partners' locations. The onboarding of more than 50,000 kiranas by Flipkart for last-mile delivery will also create thousands of seasonal jobs to deliver millions of packages this festive season.


Amitesh Jha, Senior Vice-President, Ekart and Marketplace, Flipkart, said, "Flipkart understands the importance of festivities in the lives of our consumers and ecosystem partners. We are focused on creating impactful partnerships that offer great consumer experience while creating additional opportunities for progress of the entire ecosystem as it scales for the Big Billion Days (BBD). As a front runner in e-commerce, our training and investment in the workforce is widely recognised, and contributes to skill development and enhances employability. By generating employment and enabling our sellers to scale their businesses during this time, we're doing our part to drive growth in the industry and the economy."


Flipkart is undertaking training programs for its direct hires in various aspects of the supply chain through a mix of classroom and digital training, enhancing their understanding of supply chain management. These include customer service, delivery, installation and safety and sanitisation measures along with the handling of hand-held devices, PoS Machines, scanners, various mobile applications and ERPs. The training during this period will help impart future-ready skills for the participating workforce, enabling career progression in the fast-growing e-commerce industry in India.


For lakhs of seller partners, MSMEs and artisans etc., who also start preparing for the festive season months in advance, Flipkart provides separate training in the area of warehouse management, packaging and more. The entire process of hiring and upskilling is being done following the government's National Skill Development Mission and will significantly spur the local employment and economy.


Flipkart has a tech-enabled robust supply chain, delivering millions of shipments across 100% serviceable pin codes serving millions of consumers - from Nangaon in Assam and Hadapsar in Maharashtra to Kannur in Kerala. Over the years, it has created millions of local job opportunities through its supply chain along with entrepreneurial and festive job opportunities across the country with The Big Billion Days.


About the Flipkart Group

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and PhonePe. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants and small businesses to be a part of India's e-commerce revolution, with a registered customer base of over 250 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs has inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns –customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market, PhonePe, India's fastest growing digital payments platform, and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.


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