AIIB Signs Agreements to Deepen International Cooperation

 The Asian Infrastructure Investment Bank (AIIB) this week signed cooperation agreements with two leading global partners as part of its ongoing commitment to expand collaboration with the international community.

On the sidelines of the Bank’s fourth Annual Meeting in Luxembourg, AIIB and the European Stability Mechanism (ESM) agreed to a memorandum of understanding (MoU), which covers technical cooperation, exchange on economic and policy strategy, funding, risk management and legal services.

The MoU signed by AIIB President Jin Liqun also supports greater knowledge sharing between the two institutions as well as staff exchanges.

President Jin signed a separate MoU with the International Fund for Agricultural Development (IFAD) to partner in several areas, including co-financing of projects and programs, mobilization of private sector financing and research and analysis.

The MoU with the specialized agency of the United Nations has a strong focus on the development of rural infrastructure, renewable energy sources, and climate change adaptation and mitigation - key concerns underpinning the Sustainable Development Goals.

“Partnership continues to be a fundamental operating principle of the Bank,” said President Jin.“By working together with ESM and IFAD on joint initiatives and leveraging each other’s expertise we will strengthen our capacity to deliver on our respective missions and benefit our members.”

About AIIB

The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank with a mission to improve social and economic outcomes in Asia. Headquartered in Beijing, we began operations in January 2016 and have now grown to 97 approved members worldwide.

By investing in sustainable infrastructure and other productive sectors in Asia and beyond, we will better connect people, services and markets that over time will impact the lives of billions and build a better future.

Coca-Cola committed to ICC World Cup and Cricket

Maintains its consistent approach towards engaging with its consumers both online and off-line

Creates record with over 4 billion + impressions across social platforms with a reach of 70 mn + during its ICC World Cup campaign

For Coca-Cola, the secret ingredient has always been to be part of peoples’ lives - their moments of joy, laughter, music and celebrations. And ‘Cricket’ is amongst the most rejoicing occasions that caters to everyone and connects people across the countries. Coca-Cola celebrates the spirit and the happiness cricket brings into the lives of people and binds them under various circumstances.

This year, Coca-Cola entered into a five-year global strategic partnership with ICC to celebrate cricket. Initiated from India, the aim of the partnership is to create memorable experiences for cricket fans across the world. This partnership includes all ICC events around the world, including the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC men’s and women’s T20 World Cup in Australia in 2020, the ICC Women’s World Cup 2021 in New Zealand and the ICC Men’s Cricket World Cup in India in 2023 amongst other global tournaments. The partnership has strategically aligned both ICC and Coca-Cola for the long-term by combining the strength of The Coca-Cola Company’s diversified portfolio of over 500 brands and worldwide retail reach with ICC’s unwavering focus to expand the sport’s footprint globally.

More than 100 days of innovative marketing initiatives

Stirring up the excitement for the cricket lovers, Coca-Cola rolled out two new campaigns to celebrate cricket with the fans. The campaigns were aimed at making the World Cup moments special for the consumers with the simple pleasure of drinking a Coca-Cola.

In the early stages of the game when consumers were preparing for the tournament, Coca-Cola focused on building a Stock Up Ritual. The film focused on building consumption depth around cricket viewing by encouraging fans to ‘Stock Up’ to be ‘Match Ready’. It featured Ranbir Kapoor and Paresh Rawal, who encouraged cricket lovers to be prepared in advance and stock-up Coca-Cola to relish every second of the World Cup and not miss any game-changing cricket moments. https://www.youtube.com/watch?v=kdh8Ruu5fNs

Once the passion and emotions were running high, Coca-Cola started conveying its core idea: Be the 12^th Man. The film symbolized the hopes, aspirations, anxieties of Indian fans and what their spirit could be. The campaign addressed what is there in their hearts and minds during the World Cup: The intense desire to see India win. Keeping this in mind, ‘12th Man’ campaign was built around the simple idea that, ‘To be part of the team, you don’t need to be in the team’. The film featured ace cricketers Rishabh Pant (India’s 12^th man just before as he was selected in the playing 11 for IND vs ENG) and Yuvraj Singh with a voice-over by Ranbir Kapoor.

https://www.youtube.com/watch?v=ji4Yqa4Qtuk

The campaigns till date has received more than 180 Mn views on television and 200 Mn views on Hotstar and were appreciated by consumers and industry experts. Furthermore, Ravinder Jadeja also posted when he joined the World Cup playing squad. Many people from different walks of like including celebrities such as Sourav Ganguly, Suniel Shetty and Paresh Rawal joined the chorus and congratulated the players.

Going Digital - ‘Phone the new moving TV’

Embracing marketing innovations in the digital world to build seamless experiences for the consumers, select moments of the match amplified before, during and after the match across social media.  A first-ever customized 12th man filter has been created and more than 100 Mn consumers have interacted with innovations such as the the ‘Heart’ cheer button on Hotstar alone, which was shared Live during the game. Coca-Cola’s portfolio has garnered 770 Mn video views. 360 Mn impressions were garnered on ‘Branded Cards’ that were placed contextually during live games on Hotstar. Overall, the World Cup campaign garnered 4 billion impressions across social platforms with a reach of 70 mn till now.

The company created a line of innovations and which linked activations On-Ground and In-Ground for the consumers digitally. Special promotions were kicked-off to provide consumers an opportunity to win an all-expense paid trip to London and watch World Cup match live along with other attractive prizes. PET bottles with a unique code under the labels were launched. The company also ran contests on its own e-commerce website (Coke2Home), retail stores, cash and carry outlets, ecommerce, movie halls and kirana stores. 250 lucky customers got a chance to experience the Cricket World Cup in London. The on-pack promotion was also initiated to watch the finals in London which generated 3.9 Million entries.

Coca-Cola also made the World Cup Cricket moments special for consumers through its timely, contextual messaging. A special team was set up to create real-time contextual content, one-on-one communication with consumers and creating content for brand advocates across 21 cities in India  and 6 languages.

Taking the celebrations across borders

The palpable excitement got extended to other South West Asian countries such as Bangladesh, Sri Lanka, Nepal, Bhutan and Maldives to win consumer hearts and become an essential part of the shopping basket.

In Bangladesh, consumer campaign ‘Go to England and Cheer for your team’ received 5.4 Mn responses and enabled 60 winners to visit England and cheer for the Bangladesh Cricket team. A new TVC campaign ‘England er Maati; Banglar Ghati’ – Land of England; Pride of Bangladesh focused on cultural point of view and encouraged consumers to become loyal supporters. On-ground tie-up with Bangladesh Cricket Supporters Association allowed Coke ambassadors to post content Live from the stadium. War room set up also enabled in amplifying the communications real time during the matches, leveraging influencers and social media posts.

In Sri Lanka, the consumer campaign, ‘From Cap to Cup’ ran across 50,000 retail outlets and enabled 30 winners to England to cheer for the Sri Lankan cricket team. The company also partnered with select food chains to run consumer promotions. The new World Cup TVC ‘Drink of Togetherness’ showcased how Coca-Cola is the beverage that brings fans together and encouraged them to become loyal supporters of the campaign. Coca-Cola was also the official sponsor of ICC World Cup 2019 match feed on the television. On-ground tie-up with Rupawahini channel captured Coke brand ambassadors cheering for the Sri Lankan team LIVE from the stadium. A war room was set-up to amplify real time moments during the matches, leveraging influencers and posts on Facebook and Instagram.

8 other countries activated this property, including the United Kingdom for a strong on-ground and digital activation in the hosting nation itself.

Coming Up: More Excitement During ICC Cricket World Cup Final

During the upcoming matches, Coca-Cola will continue to showcase its commitment to Cricket. It aims to reach 100 million more fans through multiple touchpoints, leveraging communities, digital & social media posts, and amplifying ‘Be the 12th Man’ on non-cricket platforms. Coca-Cola brand ambassadors and influencers will encourage people to share their stories. Furthermore, the company will capture the cricketing moments through regional Voxpops featuring 12th man stories from the heartlands of India. On Snapchat, there will be a filter with the 12th Man cap for consumers to express themselves and share their 12th man moments. 50 winners from Coca-Cola’s promotional campaigns will also feature as the brand ambassadors. It has also partnered with food aggregators to offer discounts on Coca-Cola and Cricket meals.

Watch TVCs here:

‘Stock Up’: https://www.youtube.com/watch?v=kdh8Ruu5fNs

‘The 12^th Man’: https://www.youtube.com/watch?v=ji4Yqa4Qtuk

About Coca-Cola India Coca-Cola in India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Coca-Cola Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO flavoured milk, Minute Maid range of juices, Minute Maid Smoothie and Minute Maid Vitingo, Georgia range of hot and cold tea and coffee options, Aquarius and Aquarius Glucocharge, Schweppes, Smart Water, Kinley and Bonaqua packaged drinking water and Kinley Club Soda. The Company along with its owned bottling operation and other bottling partners, through a strong network of over 2.6 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages. 

The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. The Coca-Cola system in India is contributing in its own small way to building sustainable communities through community initiatives like Support My School, VEER, Parivartan and Unnati and by reducing its own environmental footprint.

For further information on the company's India operations and its products, please visit: www.coca-colaindia.com and www.hindustancoca-cola.com. Follow us on twitter at twitter.com/CocaCola_Ind, or on facebook.

Three lives bound together by one Nikaah, COLORS presents Bahu Begum

~Watch Azaan, Shayra and Noor redefine the rules of love and friendship~~The show will premiere on 15^th July 2019 and air every Monday to Friday at 9.30 pm, only on COLORS~

‘Dosti ke haq bade aur mohabbat ke farz kade hote hain’! Love and friendship are the most cherished relationship, but ever wondered what happens when you are obligated to choose between the two most prized possessions of your life?  Tracing the journey of three individuals Azaan, Shayra and Noor entangled in a web of love, revenge and penance will be COLORS new fiction drama, Bahu Begum. As destiny forces them to stay together in a holy matrimony, Azaan’s one decision wreaks havoc and turn their lives upside down. Produced by LSD Films, the show features Arjit Taneja as Azaan Ali Khan, Sameeksha Jaiswal as Noor, Diana Khan as Shayra Anwar, and Simone Singh as Begum Raziya. The showwill premiere on Monday, 15th July and air every Monday to Friday at 9.30 pm, only on COLORS.

Speaking about the launch, Nina Jaipuria, Head, Hindi Mass Entertainment and Kids TV network Viacom 18 said, “In a country traditionally so rich in culture and ideologies, it has been our endeavor at COLORS to bring alive stories from varied cultural backgrounds to the small screen.  Bahu Begum’s rich backdrop and intriguing storyline coupled with an outstanding cast, will enable us to make way into our audiences’ hearts once again. With Choti Sarrdaarni, Bahu Begum and Bepanah Pyaarr, we hope to entertain viewers with variety of content through our weekday entertainment .”

Resonating with similar sentiments, Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18commented, “With a royal Islamic backdrop, the show recounts the journey of three individuals whose lives are entwined with one nikaah. With strong emotions like love, penance and revenge, as the core concept of the show, Bahu Begum will explore the multiple shades and rules of love and friendship.  We are delighted to have an ensemble cast of -Simone Singh, Arjit Taneja, Diana Khan and Sameeksha Jaiswal justifying their roles brilliantly. Also, we are extremely glad to begin a new partnership  with LSD productions to bring forth a show with a captivating storyline.”

Commenting further, Prateek Sharma from LSD Films said, “Bahu Begum will depict love, revenge and complexities revolving around a Nikaah. The look and feel of the show is very classy and royal and the set design is also in sync with this theme. The viewers will experience royalty white marble work, vintage artefacts, and Urdu calligraphy motifs.  The dialect of the show is also very poetic and has a Nawabi touch to it. With love and friendship as the two most contrary relationships, we are sure the audience will enjoy this fascinating story.”

Simone Singh essaying the character of Raziya said – “The show portrays love and how it endures in the face of heartbreak and adversity. . It’s exciting to play Bahu Begum because besides being a single mother and raising a son in a patriarchal world, she is also powerful and independent woman. I started my acting career with television and I am delighted to receive similar love and support from them even today. It’s a delight to be a part of this show and I am looking forward to a great response. “

Arjit Taneja who plays Azaan said: “I feel elated to be a part of a show that exhibits a culture which is so enigmatic and royal. This role certainly has been a learning experience as well as I had to work on my mannerisms and diction to get the accuracy.  Azaan’s character endures a deep wound of abandonment and rejection and that will lead him to make a decision that will turn his life upside down.”

Diana Khan portraying Shayra’s character commented, “This is my first television outing with COLORS and I am really grateful to be working with such experienced cast. Shayra is a girl who is well-educated, a modern woman with fierce emotions. She falls head over heels in love with Azaan but fate shatters all her dreams and brings many complexities in her life.”

Sameeksha Jaiswal who plays Noor expressed, “It’s great to be associated with COLORS. This is the first time that I will be essaying an Islamic character. I am elated to play Noor, a girl who is full of life. For Noor, her best friend Azaan means everything and can go to any extent to see her best friend Azaan happy. Noor’s character is very similar to how I am in real life; chirpy, outspoken and I thoroughly enjoyed essaying it.”

Set against the ostentatious backdrop of Bhopal, the show beautifully depicts the royal Islamic vignette, culture, and meaningful symbolic rituals surrounding marriage. Begum Raziya is the matriarchal head of the most prestigious family of the city who has created her own dynasty by being at the forefront of politics and public life. A holder of the Bahu Begum title, she is respected and revered by everyone. Although Raziya very rarely displays her emotions, she immensely loves her son Azaan and her world revolves around him. On hearing about her son’s return from London, she gets thrilled and gears up to share the big news of getting his marriage fixed to his childhood friend. While Azaan always cherished his friendship with her, Noor always dreamt of becoming his begum.  But as destiny would have it, Azaan returns home with the love of his life Shayra.

As Azaan gets torn between the rules of love and friendship circumstances, what will he eventually choose? Leaving the viewers with this thought, the show will definitely keep the viewers intrigued. Bahu Begum brings together a stellar cast of well-established actors whose strong portrayal of characters makes the show an enthralling proposition for viewers. Along with Arjit Taneja, Sameeksha Jaiswal, Diana Khan and Simone Singh, Bahu Begum will feature an ensemble cast ofMohammad Nazim as Azgar , Supriya Shukla as Yasmin and Amrapali Gupta as Suraiya  in pivotal characters.

Witness a Nikaah like none other Bahu Begum starting Monday, 15^th July 2019 and will be aired every Monday to Friday at 9.30 pm, only on COLORS!

INDIA’S LARGEST APPAREL B2B TRADE SHOW TO BE HELD IN MUMBAI: CMAI’S 69th NATIONAL GARMENT FAIR FROM JULY 15th to 18th JULY 2019

FIRST TIME IN HISTORY, 1062 BRANDS, 882 EXHIBITORS TO SHOWCASE THEIR LATEST FESTIVE COLLECTIONS ALL UNDER ONE ROOF.

The Clothing Manufacturers Association of India (CMAI) is organizing “India’s Largest  Apparel Trade Show – The 69^th National Garment Fair” from 15^TH  July to 18^th   July 2019  at Bombay Exhibition Centre, NSE Complex, Goregaon (East), Mumbai.

The Association has Invited the Hon’ble Chief Minister of Maharashtra, Shri Devendra Fadnavis, to Inaugurate the Fair on Monday, 15^th July 2019 at 11.00 A.M.  A Confirmation is awaited from the Chief Minister’s Office.

Mr. Rahul Mehta, President, The Clothing Manufacturers Association of India (Ex-Chairman, International Apparel Federation), stated that this B2B Fair will be spread over Approx. 7,00,000 Square Feet, covering all the Halls at the Bombay Exhibition Centre, with 882 Exhibitors  showcasing 1062 Brands. This will be India’s Largest Ever Garment Fair held so far.  The Fair will display leading Brands in Men’s wear, Women’s wear, Kid’s wear and Accessories. CMAI will also publish the ‘Show Directory’, popularly known as the Fair Guide. Approximately 50,000 Retailers & Trade Visitors from all over India are expected to visit this Fair.

The 69^th National Garment Fair will be held over 4 Days . The Fair timing will be from 10 AM to 9 PM.  This B2B Fair will be open only to Trade Visitors & Garment Retailers. The Business Networking Sessions between the Exhibitors and Agents & Distributors, will also continue this year.

The total size of Indian Apparel Industry was estimated to be around Rs. 2,50,000 Crore for the Domestic Market. Out of this, Organized Market was Rs. 74250 Crore (30%), whereas Unorganized Market was Rs175,750 Crore (70%).

The provisions of the recent Budget announced by the Government especially those pertaining to additional support for the MSME Sector, interest subvention, additional Credit flow, and increased Turn Over cap for the Corporate Tax of 25% - should provide a boost for Domestic Manufacturers. However, the decision to relax norms of Local Sourcing for Single Brand Retail will have a negative impact on domestic manufacturing. FDI into this segment may however go up as a result of this move.

Mr. Rahul Mehta, President ,CMAI stated that the regime of GST completed 2 Years, and CMAI thanks the Government and in particular the GST Council for its responsive and supportive approach to all the suggestions of the Industry during this period. The Industry has more or less settled down with the new regime, and the only major request continues to be our proposal to have a single uniform tax rate of 5% across the Textile Value Chain, irrespective of the product or process.

The biggest problem facing the Domestic Garment manufacturers today is the unrestricted Duty Free imports from Bangladesh, and the back door entry of Chinese Fabrics via Bangladesh.

India has an FTA with Bangladesh, whereby Garments can be exported without any payment of Duty in to India. In the absence of any Rules of Origin, Bangladesh manufacturers are importing duty free fabrics from China, converting them in to Garments, and exporting in to India – thereby virtually providing duty free access to Indian markets for Chinese Fabrics.

                                                                                                   

It is important to note that Imports of Garments from Bangladesh has been growing at the rate of 82% over last year, and 161% over 2016-17, and has now reached US$365 million. IF THIS CONTINUES, AND OUR FORECAST IS THAT IT WILL ONLY GROW FASTER, IMPORTS OF GARMENTS FORM BANGLADESH WILL TOUCH US$3.6 BILLION BY 2024-25.

Ironically, exports of Garments from India into Bangladesh is subject to a net duty of almost 125%.

CMAI has urged the Government to act immediately on this as if this growth of imports continue, the Industry is set to lose 10 lakh jobs by 2025.

                                              EXPORTS

Exports of Readymade Garments is of immense significance to the Economy of the Nation. India’s Textiles & Clothing Exports declined from $ 38.60 Billion in 2014 to $ 37.12 Billion in 2018, while Imports increased from $ 5.85 Billion to $ 7.31 Billion during the same Period.

India slipped to the 5^th position amongst Garment &Textile Exports in 2018 from the 2^nd position it enjoyed during the 2014 -17 Period.

Apparel Exports took a hit with the introduction of GST in July 2017, as Duty Drawback Rates were sharply Reduced. The Industry took some time to adjust to the New regime.  Consequently, for the 1^st time in its history, the Industry posted Negative Growth Year on Year.   FY 17-18 total Exports were 16.7 billion Dollars which Reduced to US$ 16.1 billion Dollars in 18-19 recording a net  drop of approx. 3.5% in Dollar terms.  However, the heartening part was that from October 2018, there has been a recovery and Exports have steadily Increased since then. 

I am happy to Report that, even for the first two months of FY 19-20, there is a Growth Month on month of Approx. 9% over the Previous Year. In a large measure, the revival in Apparel Exports is due to the proactive support from the Government which Recognizes the huge Employment potential of the Industry and has ensured all support.

Mr. Rahul Mehta further stated “ I feel that we are finally turning the corner after stagnancy or de-growth. China is continuing to move out of the labour intensive and low value industries, Bangladesh is becoming increasingly expensive – though it is still cheaper than India, Vietnam is showing signs of reaching the peak of its Capacity, and emerging sourcing zones such as Myanmar and Africa have not yet made significant progress. All these factors, along with increased support from the Government, are helping India’s exports to look up after several years.

Some of the recent Reforms including Reduction in Cost delivered by a Refund of the Central & State Taxes, new Benefits under the Merchandise Exports from India Scheme (MEIS) and Renewed 2% Duty Drawback made the Industry more Competitive.

                                     

This Fair is brought to you by UDAAN , India’s leading B2B e-commerce platform having the Largest Distribution Network for Retailers, Wholesalers, Brands and Manufacturers across multiple Categories. Udaan’s Marketplace services include Credit, Logistics, Marketing & Sales support to Buyers and Sellers on its Platform, facilitating efficient and convenient transactions across the Country. Through a seamless process, it enables the Buyer to select a Product ,Place an Order with Sellers who pack it and dispatch it through Udaan’s Logistics Network.

Within the Clothing and Fashion Category, over 3 Lakh Retailers across 900+ Cities access the Platform for over 11 Lakh Product listings. Over 80 Thousand active Credit lines brings reach and scale to Customers. The Objective is to enable Transparency, Accessibility, Affordability and National Reach.

                                                                        

 ABOUT CMAI

The Clothing Manufacturers Association Of India (CMAI) is the Pioneer and most Representative Association of the Indian Apparel Industry for over Four Decades. It has a Membership base of over 20,000 Companies, including Readymade Garment Manufacturers, Exporters, Retailers and Ancillary Industry. With its headquarter in Mumbai, CMAI also has Branches in New Delhi, Bangalore and Pune.

After successfully completing Training of nearly 43,000 workmen in the last 3 years, CMAI has been again requested by the Ministry of Textiles to actively participate in the SAMARTH scheme, and it is likely to accept a target of 30,000 additional workmen training in the coming 3 years.

CMAI has recently moved its Headquarter to a more Centrally located spacious Office in order to provide all Services under One Roof. New Office is situated at A -901, Naman Midtown, Senapati Bapat Marg, Prabhadevi (West), Mumbai 400 013.

For further information, please contact Mr. Mohan Sadhwani, Executive Director on Te.l +91 22 24390909, (Mobile No. +91 9870781295), Email: ed@cmai.in

Forbes Middle East honors Masala King Dr. Dhananjay Datar with the Top 100 Indian Business Leaders in Middle East 2019 ranking him 27th in the list

Mumbai, Masala King Dr. Dhananjay Datar, Chairman & Managing Director of Al Adil Trading was recently honoured by Forbes Middle East as one of the top Indian business leaders who are making an impact in the Middle East for the year 2019. Dr. Datar was ranked  27^th in the illustrious list. Last year he was at 30^th position and has moved up 3 places. He was honored for his unparalleled contributions to the retail sector and recognized for his passion and contribution to the advancement of the Middle East region.

Dr. Datar received this award from H.E. Navdeep Singh Suri, Indian Ambassador to the UAE and Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum. The Top Indian Business Leaders in the M.E. 2019 awards were hosted at Palazzo Versace, Dubai to celebrate the success of the Indian trailblazers at an impressive ceremony that was attended by a crowd of prominent individuals as well as distinguished guests. 2019 will be the seventh consecutive year that Forbes ME is hosting the glamorous evening.

After receiving the award Dr. Datar said, “This is a quadruple celebration moment for me, and I am overjoyed. I accept this award humbly as it inspires me to continue on the path of progress. It is a culmination of the team efforts of all the employees of Al Adil group. We have recently opened our Al Adil’s 41^st super store in Lynx towers at Dubai Silicon Oasis, a modern and prestigious free trade zone with state-of-the art facilities. The inauguration of the new facility took place at the hands of famous Bollywood actress Parineeti Chopra in the presence of Maiyadah Tawfeeq Ramadan, Associate Manager at Dubai Silicon Oasis Authority. I attended the function with my wife Vandana and sons Hrishikesh and Rohit. A huge crowd was present at the venue to boost our spirit. The stunning and youthful Parineeti mesmerised everyone and made the event a memorable one.” 

He further said, “We are extremely proud and privileged to have our spacious store in such a posh and prestigious technology park in Dubai. Our group is in expansion mode and always strives to offer excellent services and quality products to our customers. Recently we have added a new variety of wheat flour named Khapli to our portfolio under our Peacock brand. Khapali is the ancient wheat of the world. It is chemical free and genetically pure. We wish that our customers will get all the health benefits from this new product.”

Al Adil Trading under the dynamic leadership of Dr. Dhananjay Datar has been instrumental in bringing 9000 Indian products in the UAE. Al Adil has a network of 41 supermarkets, 2 flour mills and 2 spices factories in Dubai, Abu Dhabi, Sharjah and Ajman and also a branch of Mumbai Export Division in the name of Masala King Exports (India) Pvt. Ltd in Mumbai, India. Al Adil is on an active expansion mode and has recently opened new outlets in Oman and Bahrain. The company has also diversified into import and export under the special class establishment with trade lines in the US, Canada, Tanzania, Kenya, Switzerland, Italy and Eritrea as well as Kuwait, Oman and the UAE.

Unveiling of book Mirror in the Hall on 12th of July 2019

The unveiling of book “Mirror in the Hall” written by Prakash Bal Joshi will be held on the 12th of July 2019 at 5 pm. at Mumbai Marathi Patrakar Sangh. Renowned author Vasant Abaji Dahake, guest of honour Arjun Dangle and poet Ranjit Hoskote will be guest of honour and chief guest respectively. This award winning Marathi book is translated into English by Smita Karandikar. Ratna Books
editor Dinesh Sinha and adviser Sridhar Balan will grace the occasion. The award winning book, “Prakash Bal Joshi yanchya katha” is being translated into Hindi, Gujarati, French and Malayalam. This collection of fifteen short stories by Prakash Bal Joshi explores contemporary themes revolving around strained relationships, changing values and women empowerment among middle-class people in both rural and urban settings.

What makes these narratives remarkably distinct is the sensitive, at times disturbing yet humane, portrayal of the characters, each going through his/her unique set of trials and tribulations in life without any value judgement by the author, leaving the readers to contemplate and draw their own interpretations. Each story has a sketch by the author which depicts his visualization– restless,
illusionary, incomprehensible – lending a rather mysterious touch to his narratives. As a renowned artist he has participated in several international and national art events and biennales in Europe, USA, and other art hubs.

Prakash Bal Joshi has started his career from Kesari Newspaper in Pune. Last four decade he has done Journalism for newspapers Kesari, Free Press Journal, Indian Express, Times of India. He was a witness to the renowned movement, the drought of 1972, the communal riots, tribal children malnutrition, the bamani tour, the many elections and agitations. While pursuing journalism, he remained observant and nurtured the creative author within giving rise to many creative stories.
"Gateway" and "Story of a Girlfriend" are some examples of creative expressions.

Royal Enfield strengthens its service network in Lahaul & Spiti, Himachal Pradesh

~ Launches two authorized service centers in Kaza & Keylong ~

~The new centers are spread over 1500 sq ft ~

Royal Enfield today announced the opening of two new service centres in Himachal Pradesh. With a view to cater to thousands of Royal Enfield motorcyclists traveling to Leh and traversing these treacherous mountain passes each year, the two new service centres will be located at Kaza and Keylong. With the launch of these service centres, Royal Enfield now has a total of 13 service centres in the state and 943 across the country.

Building better accessibility for riding enthusiasts has been an important cornerstone in Royal Enfield’s expansion strategy. Quicker and better access to the world of pure motorcycling, including product, service and spares is an important aspect, and the launch of the two new service centers in Kaza and Keylong is in line with this strategy. Royal Enfield has established network of dealerships across India, including remote locations in Ladakh and rest of Jammu & Kashmir, Arunachal Pradesh, Sikkim, among others

Commenting about the expansion of the service network, Mr Shaji Koshy, Head – India+ Business, Royal Enfield said, “The Himalayas has been the spiritual home to Royal Enfield, and for over 60 years, riding enthusiasts have traversed these mountains on our motorcycles. Over the last few years, we have seen an increase in the number of people riding to the Himalayas on Royal Enfields. With the expansion of our service network in Himachal Pradesh at Kaza and Keylong, we have ensured that riders get adequate support even at high altitudes and challenging terrains. With places like Leh, Ladakh, Lahaul & Spiti getting featured on every rider’s bucket list, these service centres will cater to riders travelling to Leh region from any of the two routes - via Manali or Shimla.”   

Both the service centres offer full-service facilities with over 4 service bays and a crew of fully trained and authorised Royal Enfield service personnel, thereby providing support to all the riders on this route, further expanding Royal Enfield’s presence in the region.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the  Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia. Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

For more information about Royal Enfield please visit: https://www.royalenfield.com