Friday, March 22, 2019

Lalit Kala Akademi announces 15 National Academy Award Winners

                                     

The National Exhibition of Art organised annually by the Lalit Kala Akademi is one of the most prestigious event in the calendar of Indian art fraternity. The 60th National Exhibition of Art being held this year exhibits the artistic brilliance and is also a platform to give appreciation and recognition to outstanding artists on a nationwide scale. The works on display have emerged on the forefront both in terms of material application and aesthetic appeal. The exhibition covers artworks from a broad range of mediums such as paintings, sculptures, graphics,
photographs, drawings, installation and mixed media.



The selection of the artworks was done on the basis of the quality of execution, freshness of images, innovative use of materials, novel application of colour and originality of stylistic markers in the works. 

A total of fifteen awardees have been selected by our esteemed panel of two tier jury. The winners for the 60th National Exhibition of Art are Chandan Kumar Samal (Odisha), Gouri Vemula (Telangana), Hemant Rao (Madhya Pradesh), Hiren Kumar Chotu Bhai Patel (Gujarat), Jaya Jena (Odisha), Jayesh K.K (Kerala), Jitendra Suresh Sutar (Maharashtra), Douglas Maryan John (Maharashtra), Pratap Chandra Chakraborty (West Bengal), Rashmi Singh (Uttar Pradesh), Sachin Kashinath Chaudhari (Maharashtra), Sunil Kumar
Viswakarma (Uttar Pradesh), Tabassum Khan (Bihar), Vasudeo Taranath Kamath (Maharashtra) and Veenita Sadguru Chendvankar (Goa).

Each awardee will be honoured with a plaque, a shawl and a prize money of rupees one lakh. 

The jury of this exhibition comprises of distinguished art practitioners, critics and artists across the spectrum. The Lalit Kala Akademi nominated selection jury for the first tier namely Shri Bhagwan Chavan, Jayprakash Jagtap, Jayant Gajera, Kishor Thakur, Madan Lal, Manisha Raju and O.P. Khare. The second tier Jury for the selection of awards consisted of Sanjay Bhattacharya, Dinkar Thopate Chitrakalpal, Suhas Bahulkar, Navin Dhagat, Pandurang N. Deoghare and Prayagjha Chillar. Along with the exhibited works of this year’s awardees, there is also a section under which various veteran artists artwork will be displayed.

The art pioneers on display in this section include Ram V. Sutar, G.S. Gaitonde, Akbar Padamsee, Tyeb Mehta, K.H.Ara, Jehangir Sabavala, Laxman Pai, B. Prabha, Krishna Reddy, Prafulla Dhanukar, Gopal Adivarkar and B. Vitthal.
We also have an Invited Artists’ section in which artists Brij Mohan Sharma, Ganpath Shankar Majgaonkar, Jayesh Shukla, Neeraj Gupta, Sudhakar Vitthal Chavan, Viren Tanwar are on display.

These sections will serve as an inspiration for the young and upcoming artists of the country. "60th National Exhibition of Art is an important catalyst for the  mingling of various art forms. It is our endeavour to reach out to a larger audience and stay relevant to the needs of our time. We hope that this exhibition fuels the interest in artists to achieve newer heights of excellence. The aim of Lalit Kala Akademi is to provide the widest possible platform to artists across the
country.” as said by Dr. Uttam Pacharne, Chairman, Lalit Kala Akademi

In conjunction with the 60th National Exhibition of Art, the Lalit Kala Akademi is also organizing the Kala Mela 2019 in the second consecutive year. It has around 120 stalls where artists from all over the country are displaying a wide array of exhibits including paintings, sculptures, and mixed media etc.

The inauguration of the event will be done by Her Excellency Smt. Mridula Sinha, Governor of Goa, on 25 th March, 2019 in the honourable presence of Padma Bhushan Ram V. Sutar, renowned artist, Padma Shri Baba Yogendra Ji, founder of Sanskar Bharati, Dr Uttam Pacharne, Chairman LKA and other eminent personalities at Sir JJ School of Art, 4pm.

A number of cultural performances will be presented in the evening of inaugural day highlighting the cultural diversity of the country – from dance dramas to Kathak, Bharatnatyam to Sarod and Sitar recital. The list of performing artists is a veritable treat to the senses and it also brings to the fore the essential unity among the arts.

These works will be on display at the Sir J.J. School of Art, Mumbai and NGMA Mumbai simultaneously from 25th March to 8th April, 2019.

The Lalit Kala Akademi has also organize a lecture series by eminent artists from 2nto 5th April, 2019 which includes artists like Jayesh Shukla, Neeraj Gupta, Viren Tanwar and Sudhakar Vitthal Chavan. To promote the tribal artists and art forms a Tribal Art Exhibition will also take place at Sir J.J. School of Art along with the 60th National Art Exhibition, Kala Mela and Lecture Series.
Lalit Kala Akademi is presenting a panorama for one and all.

Lalit Kala Akademi the National Academy of Arts is an institution that has rendered service to the arts in the nation long before the world woke up to the global impact of Indian Art. Through the leadership of its members and staff, the Lalit Kala Akademi manifests a commitment to the service of the visual arts by establishing, preserving and documenting visual art of the highest order that in turn reflects the vitality, complexity and unfolding patterns of ancient, modern and contemporary art in India.

As a cultural body that hovers above the entire Indian subcontinent, it plays a role in inter-linking the diverse cultures of India to weave an aesthetic spread that is noted for its colourful threads of creative genius and brilliant designs that delineate fascinating features of Indian life. Perceiving Indian culture comprehensively with all its artistic impulses, conflicts, contradictions and limitations, the Akademi has been functioning with the panoramic view of involving all genres of creativity in its activities. It has a vision that takes care of the traditional art of India as well as of helping artists to imbibe many of the contemporary happenings in the international art scene.

Lalit Kala Akademi, National Academy of Art, New Delhi was set up by the Government of India as an autonomous body, on 5th August, 1954. The Akademi was given statutory authority in 1957, under the Societies Registration Act 1860. Since its establishment it has been serving the entire country by promoting the creative endeavors of Indian artists and bringing their arts to bear upon a large number of people, thereby playing an important role in defining and redefining, the sensibility of an entire culture, falling under the visual arts spectrum.

VODAFONE IDEA & ZEE ENTERTAINMENT ADD A NEW DIMENSION TO CONTENT PARTNERSHIP


~ Vodafone Idea now provides’ its customers easy access to the popular content of ZEE5 ~
~ Portfolio includes original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, and more~
~ Offer a seamless viewing experience of customised and differentiated content~

 Vodafone Idea Limited, India's leading telecom operator and Zee Entertainment Enterprises Limited (ZEEL) announced a strategic partnership today for ZEE5 – the fastest growing OTT platform in the country. Under the strategic partnership, aimed at driving the growth of digital ecosystem in India, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea Movies & TV app.

Customers of Vodafone Idea can now enjoy the entire content catalogue of ZEE5 thereby providing a seamless viewing experience via multiple devices. The association between the two industry leaders will help create a beneficial ecosystem for viewers that will drive the growth of video viewing in smaller cities and towns in times to come. The content of ZEE5 can be accessed by customers through Vodafone Play or idea Movies & TV app. The ZEE5 content is available across 12 languages like English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati & Punjabi across genres like Kids content, Cineplays, Live TV and Health and Lifestyle content.

Commenting on the partnership, Avneesh Khosla, Operations Director - Marketing, Vodafone Idea Limited said, “Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment to our customers by offering high quality content on Vodafone Play and Idea Movies & TV. We are happy to partner with ZEE5 and bring their library of content to our customers. Our insights on customer preferences, salience and relevance along with ZEE’s deep understanding of the Indian content viewership habits are being brought together through this partnership. We are happy to offer the entire catalogue of ZEE5 along with 2 exclusive channels to our customers as an introductory offer.”

Speaking about the association, Tarun Katial, CEO, ZEE5 India said, “ZEE5 and Vodafone Idea lend themselves to a complementary partnership. Having established ourselves as the fastest growing OTT platform in India with the largest repertoire of content, we have attracted subscribers across geographies and demographics. We have an ambitious growth plan charted out for us and through this partnership with Vodafone Idea, India’s largest telecom company, we will leverage synergies between the brands and further bolster our presence across the country.”

Through this alliance, Vodafone Idea subscribers will be able to access the content repertoire of ZEE5:

  • LIVE TV offering of ZEE’s Network content on Vodafone Play and Idea Movies & TV through ZEE5 app

    • Real-time broadcast of shows that are being telecast on any of the ZEE channels including Hindi and regional channels – ZEE TV, & TV, ZEE Anmol, Zing, ZEE Marathi, ZEE Tamil, ZEE Bangla, ZEE Yuva, Sarthak TV, ZEE Kannada, ZEE Cinema, ZEE Action, & Pictures, ZEE Café, & flix, ZEE ETC and so on

  • Unrestricted catch up of ZEE Network content through ZEE5 app

    • Customers will be able to access the ZEE5 content library including TV shows, movies and Before TV content

  • Vodafone Idea customers will get access to ZEE5 premium subscription which includes Original shows and films, premium movies, digital movie premieres of upcoming blockbuster films, etc. as an introductory offer

    • Vodafone Idea subscribers will have access to the complete content portfolio of ZEE5 that includes the original web-series in Hindi and regional languages (including dubbed versions)
    • ZEE5 offers original content in six languages – Hindi, Marathi, Bengali, Tamil, Telugu and Malayalam
    • Customers will also get unrestricted access to the entire movie library on the platform including digital premieres, acquired content, original films and so on

  • The highlight is 2 exclusive linear digital channels including Zee Theatre - premium theatre content to be available on Vodafone Play and Idea Movies & TV app

ZEE5 is India’s fastest growing entertainment OTT destination that has invested heavily in acquiring and producing content that will resonate with a cross-section of viewers across the country. As of December 2018, ZEE5 has 56.3 mn monthly active users, who spend an average of 31 minutes on the platform per day. ZEE5 has consistently been amongst the top-5 free and grossing entertainment apps in India as per the Google Play store rankings. In a first of its kind initiative, in the past quarter, ZEE5 launched regional subscription packs for Tamil, Telugu and Kannada users. These tiered SVOD packs enable consumers to watch premium content in a language of their choice at half the price. Subscribers of these packs are also able to watch their favourite TV shows hours before they are aired on television later in the day. This offering has helped ZEE5 gather subscription momentum in the south Indian market.

Vodafone Play
The Vodafone Play app is a one-stop entertainment destination to enjoy live TV Shows, latest movies and original content. Downloaded by more than 10 Million+ Vodafone Subscribers it gives access to over 9500+ movies,in16 different languages, 300+ live TV channels along with a huge catalogue of original web series and International TV Shows across all genres.

Idea Movies and TV
Idea Movies & TV app is an ultimate gateway to popular movies and video watching experience. The robust library comprises of 8500+movies, 400+Live TV Channels, TV Shows and Original Content across various genres. With over 10 million+ downloads Idea Movies & TV app has been growing in popularity and rating of 4.4 on Play store.

About Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information, please visit www.vodafoneidea.com.

Thursday, March 21, 2019

ADB and AIIB Presidents Discuss Strategic and Operational Issues


 Asian Development Bank (ADB) President Mr. Takehiko Nakao and Asian Infrastructure Investment Bank (AIIB) President Mr. Jin Liqun met today in ADB’s headquarters and discussed a range of strategic and operational issues.

Mr. Nakao and Mr. Jin signed the Co financing Framework Agreement For Sovereign Operations that will guide overall co financing arrangements between the two institutions going forward, including regular meetings to discuss co financing matters.

So far, ADB and AIIB have co financed 5 projects, comprising 4 sovereign loans in Bangladesh, Georgia, India, and Pakistan, and one collaborative transaction in Myanmar through ADB’s Private Sector Operations Department. Further co financing for sovereign and non sovereign projects is being actively pursued.

ADB and AIIB signed the Memorandum of Understanding for Strengthening Cooperation in May 2016. ADB has shared with AIIB its experiences and practices regarding environmental and social safeguards, procurement, treasury operations, institutional issues, and governance.

Mr. Jin’s delegation also met and had close discussions with ADB vice presidents and senior staff from ADB’s Office of Cofinancing Operations; Strategy, Policy, and Review Department; and regional departments.

ADB is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. In 2018, it made commitments of new loans and grants amounting to $21.6 billion. Established in 1966, it is owned by 68 members—49 from the region.

The Asian Infrastructure Investment Bank (AIIB) is a multilateral development bank with a mission to improve social and economic outcomes in Asia. Headquartered in Beijing, we began operations in January 2016 and have now grown to 93 approved members worldwide. By investing in sustainable infrastructure and other productive sectors in Asia and beyond, we will better connect people, services and markets that over time will impact the lives of billions and build a better future.

Wednesday, March 20, 2019

MALAIKA ARORA TO MAKE HEADS TURN AS THE SHOWSTOPPER FOR KALKI’S SS’19 COLLECTION - ‘ZINNIA’ AT THE BTFW 2019


The master of fashion fantasies, KALKI Fashion is all set to dive into an endless summer at the Bombay Times Fashion Week for the fourth time as they will reimagine, revisit and refresh bringing in their much awaited couture collection called ‘Zinnia’. The event will be held on 24thMarch, 2019, on Sunday at the St. Regis, Mumbai from 7.30pm onwards.  Once again, a renowned celebrity star will rule the runway with her timeless appeal and grace. The OG glam goddess of Bollywood, Malaika Arora will be the befitting showstopper for this magnificent collection.
Zinnias have a rich history to match their rich colors, taking inspiration from the flower’s originality; the collection will showcase rage of appearances in array of multi- colors and hues.
The Spring Summer 2019 Collection is filled with modern and eclectic silhouettes in a vivid color palette. It focuses on vibrant pigments, neoteric textures, and ornate architectural motifs. Clean, minimal, sexy silhouettes will set off an energetic, vibrant color palette inspired by the sun and the garden. While the curated designs will be rich in color and saturation, the wisely chosen colors are mixed together in unusual ways illustrating evocative, bright and harmonious beguile. 
The runway collection will splash into summer weddings with painterly hues of silver sages, the summer fog blues, the lime greens, the spicy mustards, the fuchsia pinks and the fiery reds putting in inventive spin to your wedding closet staples from floor-sweeping jacket styles to voluminous shararas, from the quirkiest bridal lehengas to monotone red lehengas paired with long-lasting veils.
Each garment is carefully hand crafted to put together to create the perfect outfits for your Mehendi soirees, a perfect garden party, a dreamy destination theme, or a traditional summer wedding. The embroideries talk diamond shapes layered upon rich silks, flowers quilted with stripes on opulent organzas, bordered with miniature geometric conception with studs and summer sequins.
With popular Bollywood Celebrity stars as the showstoppers for their previous Bombay Times Fashion Week shows like Kriti Sanon for the Mirabell Collection, Yami Gautam for KALKI’s SS18Collection and Disha Patani for the ‘Athena’ Collection, literally stole hearts with their model like proportions, brought the collection to life whilst looking like a dream.
Also, stay tuned to their social media channels as they go live on Facebook and Instagram. Also, to their latest upcoming posts and stories as 3 lucky winners will get a chance to win an entry to the show.
KALKI presents ‘Zinnia’
Collection Page Link: 
Spring-Summer 2019 – ‘ZINNIA’
Date: 24th March, 2019
Time: 7.30 p.m
Location: St. Regis, Mumbai
About KALKI:
Born in Mumbai, India in 2007, KALKI evokes the very spirit of the city it was founded in. An upstart, innovative, and dynamic brand – KALKI – offers the best of contemporary, ethnic Indian fashion and fusion-wear styles. Staying true to the brand’s unique promise of premium and wearable fashion, KALKI unveils fresh collections and all-new designs throughout the fashion calendar. KALKI’s design and aesthetic sensibility seeks inspiration from all walks of life – be it haute couture trends and forecasts from fashion destinations across the globe to the homebound handloom traditions of India.

ESPNcricinfo launches Superstats, new metrics that uses Data Science to analyze the game of cricket


Sambit Bal, Editor-in-chief, ESPNcricinfo, Rahul Dravid, Former Indian Captain and Head coach Under-19, Sanjay Manjrekar, ESPNcricinfo expert and Professor Raghunathan Rengaswamy, IIT Madras


  • Partners with IIT Madras to co-develop an Artificial Intelligence engine that leverages rich data collected from over a decade old ESPNcricinfo’s ball-by-ball updates
  • Superstats constitutes of three metrics: Luck Index, Forecaster, and Smart Stats
  • Rahul Dravid and Sanjay Manjrekar lead the conversation to discuss the future of statistics in cricket
 In the era of multiple formats and leagues, game of cricket needs to move beyond conventional measurement system such as economy rate, average and strike rate. Keeping this in mind, ESPNcricinfo in partnership with Indian Institute of Technology Madras launches Superstats, next level metrics to analyze the game of cricket. Superstats is a combination of stats metrics - Luck Index, Forecaster and Smart Stats that uses Data Science for the first time to give a context to every event in a game and also venture into new territories such as luck and forecasting. Former cricketing legends Rahul Dravid and Sanjay Manjrekar graced the occasion and shared their views on the need for next level statistics in the constantly evolving game of cricket.

IIT Madras Researchers and an IIT-M incubated company Gyan Data Pvt. Ltd. working with cricket experts from ESPNcricinfo derived Superstats from ESPNcricinfo’s rich ball-by-ball database which has more than ten years of detailed data, and scientific methods, processes and complex algorithms based on machine learning. The algorithms process accurate, fast data, quantify the impact of luck and analyze the real value of a player’s performance in the game of cricket in real time. This work was led by Profs. Raghunathan Rengaswamy and Mahesh Panchagnula of IIT Madras along with the ESPNcricinfo team.

Sambit Bal, Editor-in-chief, ESPNcricinfo and ESPN South Asia, said, “The development of these new metrics filled a long-felt gap in evaluating cricket performances. ESPNcricinfo has always been a pioneer in cricket data analysis and we have combined big data, cricket intelligence, and also data science to produce a set of numbers that will help fans understand and appreciate the game better.”

Speaking about the data analytics behind this initiative, Prof. Raghunathan Rengaswamy, IIT Madras, said, “While there might be many interpretations for luck, these algorithms rationalize and consistently quantify luck events so that a whole tournament with matches that occurred in disparate circumstances could be compared in an ‘apples-to-apples’ fashion.” He further added, “The AI work at IIT Madras is targeted towards several verticals such as fintech, manufacturing, smart city, biological systems engineering, and healthcare. Through this project, we have now forayed into sports analytics as well.”

Rahul Dravid, former Indian captain and head coach for the Under-19, on the role of luck in cricket, said, “Luck played a huge role in my career in 2009. I was on the verge of being dropped and was given an extra opportunity in Mohali against England. I was batting at number 3 and Stuart Broad bounces me. It was a top edge and as soon as I hit it, I was “oh god, I’m out again”. It just falls (short) of Matt Prior and the fine-leg fielder running in. I get a hundred in that game and go on to have a couple of good years, including three hundreds in England”. Commenting on Smart Stats, adding the most important thing going forward, he said, “The critical thing for me are the people who are going to make the best use of these numbers- how you read those numbers, what you get out of these numbers is the key.”

These data science algorithms use forecasting methods that train on past data to uncover trends and patterns during different periods of play and adapt based on actual match data resulting in highly accurate predictive models.

Smart Stats, launched at first as a standalone tool in 2018, is a suite of metrics that help fans judge performances in limited-overs cricket, especially the T20s, in a far more nuanced manner than conventional metrics do. It takes into account the context to every performance, batting and bowling. Context includes pitch conditions, quality of opposition, and match situation – in terms of the pressure on the player. In its new avatar, Smart Stats has added metrics such as Smart Wickets, Player Quality Index and Pressure Indices, to cover all facets of the game.
These metrics have led to sharper story-telling, with some of the strands being:
  • Most impactful batsman/bowler in a match, in terms of runs scored/saved above par (a cameo of 30 in 10 balls maybe more impactful than 70 off 50 balls)
  • An alternative scorecard based entirely on smart stats numbers
  • Best batsman/bowler in each phase (powerplay/death overs), based entirely on smart stats
  • Difference between the conventional numbers and smart stats numbers (the true-value players)
The Luck Index - So far, the impact of luck on match results have only been spoken about in qualitative terms; a bowler can beat the batsman numerous times but still have zero wickets or an edge from the bat can still concede a boundary. There is no way to assess how lucky a team/player has been. ESPNcricinfo fills this gap with Luck Index, a metrics that measure the quantum of luck by factoring the occurrence of several events including toss, umpiring errors (both DRS and non-DRS decisions), dismissal of a no-ball, dropped catches and more.
The core of the algorithm is in scoring various luck events that occur in a match. Data science algorithms play out different scenarios to evaluate the impact of the luck events. Generalization of the impact of the luck events through an equivalent "runs potential” brings all these events to a common baseline. This makes it possible to answer questions related to luckiest team, luckiest player, alternate points table, head-to-head luck impact and so on in the context of an entire tournament.

Forecaster functions as a prediction tool which provides win probability for the chasing team, likely score for the team that bats first, runs and wicket probability in the following over, for each bowler and so forth.
ESPNcricinfo has always been at the forefront of stats and analyses, but with the amount of data now available at its disposal, ESPNcricinfo takes cricket analytics to the next level, to tell fascinating numbers-driven stories that bring the fans to the heart of the action.

ESPN in India
India is a key part of ESPN’s growth – in the Asia-Pacific region and globally – and its presence in the country is powered by the potent combination of ESPN’s leadership in digital sports and its long-term collaboration with Sony Pictures Networks India.

Serving the massive and vibrant sports fan community with entertaining, insightful and high-quality products and content, across digital devices and television, is at the core of ESPN’s strategy in India and the subcontinent. With offices in Bangalore and Mumbai, it boasts a world-class team that powers ESPN.in and ESPNcricinfo, including technologists, developers, editors, journalists and more who constitute the largest technology and digital editorial teams outside the United States.

Join us on Facebook:      ESPNcricinfo
Join us on Instagram:     ESPNcricinfo
Joint us on Twitter:         @ESPNcricinfo


 IITM (www.iitm.ac.in)
Indian Institute of Technology Madras (IITM) was established in 1959 by the Government of India as an institute of national importance. The activities of the Institute in various fields of Technology and Science are carried out in 16 academic departments and several advanced interdisciplinary Research Academic Centres. The Institute offers undergraduate and post - graduate programmes leading to the B.Tech., M.Sc., M.B.A., M.Tech., M.S., and Ph.D., degrees in a variety of specialisations. IITM is a residential institute with more than 580 faculty and 9,500 students. Students from 18 countries are enrolled here. IITM fosters an active entrepreneurial culture with strong curricular support and through the IITM Incubation Cell (www.incubation.iitm.ac.in).   
IITM has been ranked No.1 among Engineering Institutions in the India Rankings for three consecutive years – 2016, 2017 and 2018. The Institute was also ranked as the No.2 in the category of Overall Institutions in 2017 and 2018 Rankings, released by the National Institutional Ranking Framework, Ministry of Human Resources Development,
Govt. of India- https://www.nirfindia.org
Join IIT Madras on Facebook: ReachIITM
Join IIT Madras on Twitter: @iitmadras

Tuesday, March 19, 2019

The Himalaya Drug Company Introduces Koflet-EX: An Effective Formulation for the Management of Productive Cough

 The Himalaya Drug Company, India’s leading homegrown wellness brand, launches “Koflet-EX”—an effective formulation for symptomatic relief from productive cough associated with respiratory tract infections, bronchitis, asthma, and other similar conditions. Koflet-EX is a sugar-free formula that can be consumed by adults and children.


Productive or wet cough is a concern caused due to various reasons, including bacterial and viral infections and allergy, which build up mucus in the respiratory system, leading to congestion and difficulty in breathing. If ignored, productive or wet cough leads to further complications, which could adversely affect one’s health.

“Our dedicated in-house team of scientists strives to develop effective medicinal solutions catering to specific health problems. Being a leader in herbal medicine, we now add Koflet-EX, a safe and effective formulation, to our range of products. Koflet-EX has been developed by harnessing the power of scientifically tested herbs extracted through a full-spectrum technology. This preserves the natural ratios of active constituents, ensuring an overall therapeutic effect on the patient,” says Mr. Suresh TL, Business Director—Pharmaceuticals, The Himalaya Drug Company.

Koflet-EX is a phytopharmaceutical expectorant formulation that is an effective solution to reduce the thickness of bronchial secretions, chest congestion, and bronchial inflammation, and it enhances the windpipe’s muscle dilation to make breathing easier. Koflet-EX is enriched with the power of 5 scientifically proven and well-researched herbs that are used as active constituents in the formula. The herbs—Yashtimadhu, Biranjasipha, Vasaka, Peppermint satva, and Sunthi—help relax the windpipe and airway muscles and reduce inflammation. These ingredients together also reduce the thickness of respiratory secretions and facilitate easy expulsion of the built-up secretions.

“It is established scientifically that dry cough and wet/productive cough require different treatments. In case of productive cough, the stagnant mucus leads to multiple complications, which requires an effective expectorant that aids in mucus expulsion. An effective expectorant should facilitate mucus expulsion by thinning the bronchial secretions and relaxing the windpipe. Selecting an effective and safe expectorant that does not lead to any unpleasant experience is quite challenging. An herbal expectorant is the best choice as it helps in reducing bronchial inflammation and relieves bronchial congestion without any lethargic aftereffects,” says Dr. Rajesh Kumawat, Head—Medical Services and Clinical Development, The Himalaya Drug Company.

Addressing the typical challenges of using conventional cough preparations, Koflet-EX does not cause drowsiness, constipation, tremors, or dryness of mouth and throat. This sugar-free formula is scientifically researched and tested.

Koflet-EX is available at all leading chemist outlets across India.

About The Himalaya Drug Company
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life to creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With its ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.

With a legacy of researching the healing power of nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle, and trustworthy.

Tushar Lall’s new track ‘Sifar’ – The moment of Enlightenment

 Qyuki creator, Tushar Lall, releases his new track ‘Sifar’ which marks the moment when Gautam Buddha received enlightenment.


Sifar marks the transitional moment when the royal prince who had abandoned his possessions in the search of god realization sits in mediation only to awaken his innermost self. The track is a soulful rendition which has been created over a span of months.
From the time Tushar performed Sifar at the Youtube Fanfest, it took him almost 1 year to bring the entire project together. 
The ace musician Tushar Lall reached out to multiple artist like Budapest Orchestra, Mame Khan, Tajinder Singh and Shatadru to create this symphony.


Talking about the track, Tushar Lall shares “Sifar took me almost 6 months to develop. It wouldn’t be possible without the people who helped make it, the Budapest art orchestra, me and my orchestrator Samarth. Tajinder Singh and Shatadru Kabir & Mame Khan.
The Qyuki family has always had my back from the very start as well as pushing this track on all platforms.”


*Mr. Sagar Gokhale, Chief Operating Officer of Qyuki shares ‘Tushar is one of the finest musicians we know. His music is so different and applauds worthy. Sifar is all the more unique since it has its symphonies created by the Budapest Orchestra and artists like Tajinder Singh, Shatadru Kabir and Mame Khan who joined in this collab. The music industry rewards those who work hard and we are excited to be part of  Tushar’s journey and be his supporters in every way possible.”*


The track will be distributed by Qyuki across all platforms.

About Tushar Lall:

Tushar Lall has founded The Indian Jam Project which is a contemporary musical act globally representing Indian classical instruments in a unique form via Indianised adaptations of Hollywood scores and western tunes. With around 40 million views and 300 thousand subscribers on YouTube, the Tusht has been featured by Forbes, Rolling Stone, BBC, India Today, ABC News, and his adaptations have been appreciated by Grammy and Emmy award winners like - Imagine Dragons, Mark Gattis, Michael Price, Clint Mansell and more. Ronnie Screwala, one of India’s leading philanthropists referred Tushar as a ‘prodigy keeping classical roots alive’ while two of his tracks are featured on Hans Zimmer’s website. Tushar has done multiple Ted talks about his musical journey and currently He’s been doing workshops and performances inside and outside India for over four years now.

About Qyuki Digital
Qyuki is a cross-platform media network across digital, live, TV and film founded by AR Rahman, Samir Bangara and Shekhar Kapur. The Company uses proprietary technology and analytics to discover and promote digital superstars and manages the end to end value chain for them across traditional and new media platforms. Recently, in association with YouTube, Qyuki launched Jammin- India’s largest digital musical property, where legendary Bollywood composers and India's top internet youth icons collaborate to create original tracks. Fronted by legendary composer and maestro AR Rahman, Bollywood biggies such as Salim Sulaiman, Clinton Cerejo and Mithoon team up with digital stars SANAM, Shraddha Sharma, Maati Bani and others.
In a recent ranking by YouTube India, Qyuki had two of the top 3 fastest growing channels in the country while on Facebook, its' managed talent FunkYou grew over 1500x to 8 MILLION fans in one year. Qyuki prides itself in being a creator focused company with SANAM Band, Funk You, Shraddha Sharma, Motorbeam, and Powerdrift being some of the largest digital brands managed by Qyuki. The Company's Agency business has also executed some of the largest branded content projects with clients like Coca-Cola, Olx, VW, Mercedes-Benz, Colgate, and Moneycontrol amongst others.