Film XRAY team successfully shoot a sizzling promotional song ‘Jigiliya’ with sensual Evelyn Sharma

                         

Forthcoming movie “XRAY” the inner image a thriller movie recently did shooting for a promotional song “Jigiliya” in Mumbai. The song features “Yaariyan” and “Yeh Jawani Hai Deewani” Actress Evelyn Sharma and famous rapper Ikka.The song is produced by Pradeep .K. Sharma and Choreographed by Aadil Shaikh who has done many hit songs like ‘ Dilbar Dilbar’ and recently released “Chamma Chamma”. The soulful Music has been created by Music Director Raaj Aashoo  and Lyrics are by Shabbir Ahmed and is sung by Swati Sharma  (Award Winner Singer ‘Banno Tera Swagger’ fame). Rap by Ikka( Dilbar fame)

“XRay” - the movie is Produced by Pradeep K Sharma , Baba motion pictures Pvt Ltd.  Directed by Rajiv S Ruia, who has earlier directed movies like My Friend Ganesha, Saansein and Direct Ishq..

Director Rajiv S Ruia says, “XRay is a thriller and will give the viewers goose bumps and they will experience thrill in the real sense of the word after quite sometime with romance and comedy being the flavour of hindi movies at the moment.”

Producer Pradeep K Sharma says, “T Series " is a leader in the Music space in India and their sense of music is outstanding hence we decided to add a promotional song to our Film in collaboration with T Series.”

The movie is a suspense thriller and will hit the cinemas very soon.  It stars new faces like Rahul Sharma and Yashi Kapoor in the lead

An Egg a day will keep cardiovascular diseases away

 Suresh Chitturi :  Vice-Chairman & Managing Director of Srinivasa Farms Private Limited  & Vice Chairman of International Egg Commission  (IEC)

  

Almost 18 million people die from cardiovascular disease every year, accounting for 31 percent of deaths worldwide. Eighty percent of CVD deaths are from heart attacks and strokes, according to the World Health Organization and in India Deaths due to cardiovascular disease is on the rise, causing more than one quarter of all deaths in the country affecting rural populations and young adults the most. In the year 201 death rate rose by around 34 per cent from 155.7 to 209.1 deaths per one lakh population due to CVD

In the background its welcoming that a recent study suggested and found people who ate one egg per day were 18 percent less likely to die from cardiovascular disease, compared to adults who did not consume eggs.

Cardiovascular disease, also called heart disease, manifests itself as heart attacks and heart failure, strokes, arrhythmias and heart valve problems, such as stenosis and prolapse, according to the American Heart Association.

The study found people who ate one egg per day had a 26 percent lower risk of hemorrhagic stroke and a 28 percent lower risk of dying from this type of stroke. Additionally, daily egg consumers had a 12 percent lower risk of ischemic heart disease.

“eggs contain high amounts of cholesterol, which was thought to be harmful. In the past, doctors cautioned people from eating too many. However, eggs also contain protein and are rich in nutrients.. Whole eggs are a perfect food with almost every essential mineral and vitamin needed by our body. It is one of the few foods that have vitamin D. Whole eggs are full of B vitamins, omega 3 fatty acids, B6, B12, folate and choline, all of which are associated with protecting heart” says Suresh Chitturi :  Vice-Chairman & Managing Director of Srinivasa Farms Private Limited  & & Vice Chairman of International Egg Commission  (IEC)

Yamaha debuts its revolutionary AVENTAGE RX-A 80 Series of AV Receivers with proprietary Artificial Intelligence (AI) technology in India

 Yamaha Music India, a subsidiary of Yamaha Corporation, Japan, a global leader in audio technology, today announced the India debut of its revolutionary AVENTAGE RX-A 80 series of AV receivers equipped with SURROUND:AI™, a proprietary, next -generation artificial intelligence technology that promises to deliver the best in class home theater experience. The RX- A80 series comprises 4 receivers – RX-A1080, RX-A2080, RX-A3080 and RX-A880 and Pre-amp CX-A5200.

Three of the receivers—the RX-A1080, RX-A2080 and RX-A3080 and Pre-amp CX-A5200—are equipped with SURROUND:AI™, a next-generation artificial intelligence technology, which makes for a clearer, more engaging listening experience by automatically adjusting surround field effects on the fly to match the scene setting. SURROUND:AI™ automatically tailors audio performance to match individual scenes in a movie or TV show. In real time and on a scene-by-scene basis, SURROUND:AI™ analyzes a scene's audio characteristics, including dialog, sound effects and channel balance. The AV receiver then compares the scene's audio characteristics to a reference database of movie scenes and automatically processes the scene's sound field to enhance the audio experience.

For example, SURROUND: AI™ makes dialog more intelligible in scenes with lots of background noise, it delivers massive, full-bodied sound for scenes with big sound effects and it ensures that viewers can hear softly spoken dialog and faint background sounds. For movie enthusiasts, all receivers play back immersive 3D object-based Dolby Atmos® and DTS:X™ soundtracks, which add height channels to traditional surround sound systems. Individual sounds move seamlessly up and down, from left to right and from front to back, adding realism to scenes in which planes fly overhead, rain pounds down on the roof, or insects buzz around and over listeners.

Born from the Yamaha legacy of tonal quality and craftsmanship, AVENTAGE receivers are built with the highest-quality components that are meticulously matched to provide the ultimate sonic experience. Refinements include a choice of electronic components that suppress digital noise and vibrations that reduce audio quality, a sturdy frame-and-beam chassis with a fifth foot to dampen sound-degrading resonances, and an aluminum front panel that shields sensitive internal circuitry from electronic noise generated by dimmer switches and other home electronics.

All Five AVENTAGE receivers also feature wireless MusicCast Surround, which gives home theater fans the opportunity to use wireless speakers for a home theater's Surround Left and Surround Right speakers, each synchronized with wired front speakers. MusicCast Surround builds on the MusicCast wireless multi-room platform, which streams music from almost any audio source over a home's Wi-Fi network to multiple MusicCast audio products throughout the house.

Most models also expand the number of HDMI connections so enthusiasts can connect more HD and 4K video sources, such as 4K game consoles and 4K Blu-ray™ players. For ultimate convenience, all models integrate with installed home-control systems such as Control4 and RTI enabling consumers to turn on their home theater system, lower the lights, and close the shades with one button press.

Commenting on the launch, Mr. Keegan Paes, Asst. Manager Marketing, Yamaha Music India Pvt Ltd, said, ‘The AVENTAGE RX- A 80 series of AV receivers is a breakthrough offering from Yamaha Music that combines our proprietary, next generation artificial intelligence technology SURROUND: AI™ to deliver the most advanced cinematic surround sound experience in homes. Its state-of-the-art configuration options and unparalleled versatility satisfy the most demanding whole-of-home applications while being intuitively simple to use. Music and movie enthusiasts will certainly love our new offering.

Pricing and Availability

The new Yamaha AVENTAGE RX-A receivers will be available exclusively at authorized Yamaha AV dealers at the following MRP.

• RX-A880 (Rs. 96,990 MRP)
• RX-A1080 (Rs. 1,22,990 MRP)
• RX-A2080 (Rs. 1,61,990 MRP)
• RX-A3080 (Rs. 1,93,990 MRP)
• CX-A5200 (Rs. 2,12,990 MRP)

For more information on the new AVENTAGE network AV receivers, please visit: https://in.yamaha.com/en/products/audio_visual/av_receivers_amps/rx-a3080/index.html

About Yamaha Music India Pvt Ltd –

Established in March 2008 with its headquarters in Gurugram, Haryana,Yamaha Music India Pvt. Ltd  is a subsidiary of Yamaha Corporation, Japan and part of Yamaha worldwide group of companies. It offers the full line of Yamaha musical instruments, Pro audio and audio-visual equipment’s in the Indian market,

Our corporate philosophies are embedded in our customers-oriented management and operations; providing excellence in our products and services. With continuous efforts to expand its existing markets, create new markets, enhancements of research and development on a long-range perspective and commitment to end users through superior after sales  service, Yamaha Music India   is  fostering positive growth  and  driving  the groups  pursuit of further globalization.

All Out® Launches #IDidntKnow / #MujheSabNahiPata Campaign Urging Moms in India to Put Aside the Pressure of Having to Know-it-all

Actor Sonali Bendre Lends her Voice to the Campaign and Encourages Mothers to Share Their Stories and Seek Support from Their Community

All Out® takes a powerful stand for mothers in India with its latest campaign #IDidntKnow / #MujheSabNahiPata. The campaign celebrates mothers who are tough enough to acknowledge that they don’t know everything. It features a film (watch here) about a mother’s #IDidntKnow / #MujheSabNahiPata story which aims to help Indian moms be more aware and vigilant against the threat of dengue.

In the film, a mother describes how societal pressures made her believe that she knows how to protect her child. But as her son is treated in the hospital for dengue, she realises she didn’t know that her own home could become a breeding ground for dengue-carrying mosquitoes.

Sonali Bendre, campaign spokesperson and a mother herself, uses the platform to inspire mothers to share their #IDidntKnow / #MujheSabNahiPata stories to help their peers be more vigilant and support each other. With the premise that one mother’s acceptance of not knowing it all has the power to encourage other moms to be more vigilant, the campaign highlights that it takes a tough mother to admit #IDidntKnow / #MujheSabNahiPata.

Speaking on why she is lending her voice to All Out® #IDidntKnow / #MujheSabNahiPata campaign, Bollywood Actor Sonali Bendre says, “As a mother, I try every day to do my best but I also know how it feels to not get everything right and learn from my mistakes. Admitting that I do not know it all as a mother does not make me any less of a parent. In fact, it helps me learn and grow when I seek knowledge from those who have had different experiences. I support #IDidntKnow / #MujheSabNahiPata campaign because it encourages mothers to support each other by sharing their own experiences."

Acclaimed filmmaker Shoojit Sircar, the film’s director added, “This film celebrates the toughness of mothers who acknowledge that they don’t know it all and are willing to seek support to be able to protect their children. With this film, All Out® inspires mothers to come together and share their #IDidntKnow / #MujheSabNahiPata stories to be more vigilant in the future.”

The 360-degree campaign will start with the #IDidntKnow / #MujheSabNahiPata digital film, followed by on-ground activations with bloggers and influencers and a robust online outreach.

All Out® is part of the SC Johnson family of brands. In 2017, All Out® was named the Number 1 Trusted Brand in the household category in India by Economic Times Brand Equity.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

JSW Cement records higher than industry volume growth across all its key markets

JSW Cement, part of US$ 13 billion JSW Group and India’s leading producer of Green Cement has been recording higher than industry growth in all markets it currently operates. The cumulative volume growth recorded by JSW Cement during first nine months ending December 31, 2018 was 54%. The cement industry across participative markets grew by 20% during the same period.

The company, recently, commissioned its new enhanced capacity at Dolvi Works in Raigad Maharashtra taking the plant’s overall capacity from 1 MTPA to 2.2 MTPA. This expansion takes the current installed capacity of JSW Cement to 12.6 MTPA. The expansion along with other capacity enhancement work already underway at various location across the country will take the installed capacity of JSW Cement as a whole to 14 MTPA by April 2019. These projects are in line with the overall growth strategy and vision of the company of reaching a total installed capacity of 20 MTPA by December 2020.

The state-of-the-art Dolvi facility is strategically located at the western coast of India and is well connected through road, rail & waterways. It produces Portland Slag Cement (PSC), a superior quality green cement that gives high long-term strength, and Concreel HD, a premium cement product which is quick setting, and promises very high strength and durability. The facility also produces Ground Granulated Blast Furnace Slag (GGBS), a key material in the booming real estate industry. In Mumbai region massive infrastructure projects have started such as Mumbai Metro, Mumbai Trans Harbour Link, Versova Bandra Sea Link, Coast Road Project etc, wherein the engineering fraternity has always considered Portland Slag Cement & Ground Granulated Blast Furnace Slag to be technically superior especially when durability and life cycle costs are prime considerations. Engineering properties of Portland Slag Cement & Ground Granulated Blast Furnace Slag are High long-term strength, Low permeability, Reduction in thermal cracking, Better resistance to chloride ingress & sulphate attacks and an eco-friendly material. All of this puts the Dolvi Works unit of JSW Cement at a considerable advantage to cater to the green cement requirements of Maharashtra and several neighbouring markets.

JSW Cement views improving economic growth scenario, continued thrust on boosting India’s infrastructure sector and materialization of pent-up demand as primary drivers for cement consumption going forward. Development of 500 cities under the new Urban Development Mission and the initiative to build 100 smart cities is expected to deliver greater benefits to cement & construction sectors.

Rising awareness on environmental issues and the government’s push through projects like Smart Cities and LEED (Leadership in Energy and Environmental Design), the construction industry has witnessed a shift towards the use of eco-friendly materials and technologies. Given the environmental and economic benefits, PSC is an emerging category for housing as well as other infrastructure projects. JSW Cement delivers high-quality products to many large, prestigious infrastructural projects in the southern and western regions of India. JSW Cement is considered as a Green Product and all our plants have been given a Green Pro Certification by CII / Indian Green Building Council (IGBC)

JSW Cement entered the cement business in 2009 with a vision of producing eco-friendly cement or Green cement. Manufacturing Green Cement or PSC is part of the company’s vision of building a self-reliant India. It’s cement manufacturing units at Vijayanagar in Karnataka; Nandyal in Andhra Pradesh; Salboni in West Bengal and Dolvi in Maharashtra use slag from steel manufacturing units to produce green cement. Through consistent improvement in energy efficiency and product mix design, JSW aims to reduce the environmental impact of its operations. One tonne of PSC manufactured by JSW Cement emits 0.49 tonne of CO₂, which is the lowest in the cement industry.

JSW Cement's operations ensures reduced environmental impact on account of quarrying and alternate raw material usage.

• Controlled blasting to minimize dust, noise, fly rock and ground vibration
• Roadside sprinklers along crusher ramp for dust suppression
• Consistent reduction in explosive consumption
• Consistently optimizing the quality of plant feed material
• Rainwater harvesting in mining area
• 20% replacement of HSD with used oil in limestone blasting
• 45% chemical gypsum used in cement manufacturing
• 45% Pet coke used in pyro processing
• 100% Replacement of iron ore with flue dust (industrial waste from steel plants) in raw mix
• 100% Petro Polymer Fuel (PPF) used as a substitute for HSD/ LDO for kiln light up
• 100% top soil is used for horticulture and greenbelt development
• Approximately 58 % usage of slag as an alternate raw material for making PSC

Over the last 4 years, the environmental impact of JSW Cement's operations have seen significant improvement.

• Limestone consumption has decreased by nearly 49%
• Gypsum usage has decreased by 34%
• Coal usage has decreased by 55%
• Laterite & Flue Dust has decreased by 35%
• Energy usage has decreased by 65% per tonne of cementitious material
• Water Consumption has decreased by 22% per cement tonne
• Carbon dioxide emission per tonne of cementitious material has reduced by 45%

About JSW Cement Ltd: JSW Cement Ltd is part of US$13 billion JSW Group with interests in Steel, Energy, Infrastructure and Cement. JSW entered the cement market in 2009 with a vision to ensure a sustainable future for the country by producing eco-friendly cement, using industrial by-products such as slag. Its manufacturing at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, Salboni in West Bengal and Dolvi in Maharashtra utilize slag from steel plants manufacturing units to produce Portland Slag Cement. Through its innovative conversion of industrial by-product into a useful end-product, JSW Cement greatly helps reduce the carbon footprint of JSW Group. JSW Cement is targeting a manufacturing capacity of 20 MTPA by 2020 to meet customer and industry demand.

Mata Amritanandamayi to Donate Rs 5 lakh Each to Families of CRPF Troopers Martyred in Pulwama Terror Attack

The Mata Amritanandamayi Math will be donating Rs 5 lakh each to the families of more than 40 CRPF troopers who were martyred in the dastardly terror attack in Jammu and Kashmir's Pulwama district last week.

Deeply saddened at the nation losing so many of its brave hearts, Sri Mata Amritanandamayi Devi (Amma) said, “It is our dharma to support the families of these brave men who died while doing their dharma of protecting the nation. My heart goes out to their families and loved ones. May we all pray for their peace and wellbeing.”

The Mata Amritanandamayi Math announced the donation as Amma was travelling to Mysore, the first stop on the northern leg of her 2019 Bharata Yatra.

The Mata Amritanandamayi Math

Amma’s organisation exists to help alleviate the burden of the poor through helping to meet each of their five basic needs—food, shelter, healthcare, education, and livelihood—wherever and whenever possible. MAM is especially focused on helping to meet these needs in the aftermath of major disasters. To date, MAM has provided free medical care to more than four million people. It has built more than 47,000 homes for the homeless throughout India and has provided financial aid for more than one lakh people unable to care for themselves. MAM is also providing educational assistance to 50,000 students. Moreover it is offering vocational-training, literacy-training, running orphanages, hospices, old-age homes, scholarship programs, planting trees and managing environmental-protection programs. MAM has done massive relief-and-rehabilitation work following the 2004 Indian Ocean tsunami as well as in response to flooding in Mumbai, Gujarat, Chennai and Bihar, Uttarakhand and Jammu-Kashmir, as well as in response to earthquakes in Kashmir, Nepal, Haiti and Japan, cyclones in West Bengal and the Philippines, and hurricanes in the United States.

For more information: www.amritapuri.org

Haffkine and IITB-BETiC Join Hands to Promote Medical Device Innovation

Haffkine Institute of Training, Research & Testing with 120 years of biomedical expertise is partnering with IIT Bombay with 60 years of engineering excellence to establish a Biomedical Engineering & Technology incubation Centre (BETiC) at Haffkine campus in Parel.

The MoU was exchanged on 11 Feb 2019 at Sahyadri Guest House, Mumbai in the presence of Hon’able CM of Maharashtra, Shri Devendra Fadnavis and Minister of Medical Education, Shri Girish Mahajan; facilitated by Dr. Anand Bang, Honorary Advisor-Health, to the CM. The Haffkine Institute was represented by its Director Dr. Nishigandha Naik and IIT Bombay was represented by Prof. B. Ravi, Head, Biomedical Engineering & Technology incubation Centre (BETiC).

"The presence of leading hospitals in Parel, including Tata Memorial Hospital, King Edward Memorial Hospital and Bai Jerbai Wadia Hospital for Children will enable better identification of unmet clinical needs as well as quicker feedback on devices during their development. An interdisciplinary team of doctors and engineers will develop innovative medical devices suitable for local population, in the proposed center," shared Dr. Nishigandha Naik, Director of Haffkine Institute.

The partners are planning a Medical Device Hackathon (MEDHA) in the month of March to kick-start the activities by bringing doctors, engineers and other stakeholders together. "The hackathon will help us curate the unmet clinical needs and identify committed innovators to take it forward. Previous MEDHA at partner institutes have been very successful in sensitizing the participants about the importance and process of med-tech innovation," said Prof. B. Ravi.

A brainstorming meeting was held at Haffkine Institute on 13th Feb 2019 with clinicians from local hospitals to get their views about the proposed innovation center and to identify the problems to be taken up at the next hackathon.

"Another MoU has been signed with the Medical Education and Drug Department of Government of Maharashtra to establish BETIC cells in three government hospitals – B.J. Government Medical College & Sassoon General Hospital, Pune; Grant Government Medical College and JJ Hospital, Mumbai; and Government Dental College & Hospital, Mumbai," Prof. Ravi added. These efforts will accelerate indigenous medical device innovation leading to affordable healthcare.