Thursday, August 22, 2019

Goodyear India unveils new Car and SUV range of tyres


Assurance DuraPlus 2: 
• TredLife Technology: The new TredLife Technology highlights an enhanced tread design and compound that allows consumers to drive up to 110,000 km 1. 
• Enhanced Sidewall Durability: The product features construction with a minimum of two layers of construction and improved sidewall material to increase resistance to sidewall impacts and environmental factors.
• Reduced Noise: The new tread pattern design is combined with noise-damping rubber layers to minimize noise, assuring a quiet ride experience. 

Wrangler AT SilentTrac:
• All Terrain Performance: The advanced DuraWall Technology and optimized sidewall and tread provide superior off-road durability. The advanced tread compound with silica blend is developed to resist cutting and chipping during off-road without compromising wet traction on road.
• Quiet Performance: Wrangler AT SilentTrac’s refined tread design and revamped centerline and shoulder block design deliver a comfortable and quieter experience.
• Mileage Performance: Optimized tread area for an even pressure distribution across the footprint, resulting in excellent mileage and great balance for on and off-road performance.
 Goodyear India today announced the official launch of two new products Assurance DuraPlus 2 and Wrangler AT SilentTrac for the Indian market. WhileAssurance Duraplus 2 is designed for small-to-mid-sized passenger cars to further meet the upgraded needs of value-conscious consumers, Wrangler AT SilentTrac is tailored for confident SUV drivers with a strong desire for adventure and the freedom to explore with full control over the wheels.

Rajeev Anand, Chairman and Managing Director, Goodyear India stated: “As a pioneer in tyre technology, Goodyear has always been at the forefront of innovation, and continues to push itself to offer a wide portfolio of new offerings that cater to different market segments. We constantly challenge ourselves to develop better products and empower our consumers with a superior driving experience”

Assurance Duraplus 2 features a strengthened TredLife Technology that is optimized for longer mileage with durability and quiet performance, aiming to further empower drivers with the FREEDOM TO GO FURTHERFollowing the success of the Assurance DuraPlus, which is known for its balanced offering of mileage and safety, Assurance DuraPlus 2gives consumers more freedom to explore with its upgraded TredLife Technology benefits, including better mileage performance of up to 110,000 km 1robust sidewall and reduced noise performance.

Wrangler AT SilentTrac is designed to enhance rugged toughness while delivering a smooth drive, plus an impressive on and off-road handling performance and added resistance without noise. The latest innovation introduces an upgraded DuraWall Technology that withstands rugged off-road use by resisting cuts and tears, allowing versatility for drivers to go off-road at a moment’s notice. The improved rigid shoulder blocks and optimized tread pattern design deliver outstanding strength and reduced road noise for a quieter ride, while also resulting in excellent mileage and on and off-road performance.

Commenting on the launch of both the innovative products, Mr. PK Walia, Vice-President, Consumer Business, Goodyear India, said “We are excited to release our latest innovations in the Indian market in order to carter to the evolving consumer needs. Both Assurance Duraplus 2 and Wrangler AT SilentTrac outperform their predecessors and we are confident that these new products will empower our consumers to go further. They offer superior benefits to our consumers and provide safe and better a quality driving experience.”
Goodyear Assurance DuraPlus 2 is available in 13 to 15 inch rim diameters while  Wrangler AT SilentTrac is available in 15 to 17 inch rim diameters.

PCEB SUCCESSFULLY HOSTED THE INAUGURAL PENANG CORPORATE INVITATIONAL GOLF WITH 42 CORPORATE LEADERS OF TOP INDIA BRANDS

Penang Convention & Exhibition Bureau (PCEB) successfully hosted 42 corporate leaders from India’s top brands for the first ever Penang Corporate Invitational Golf (PCIG) 2019. The friendly golf tournament took place from 16 – 17 August at Bukit Jawi Golf Resort and Penang Golf Resort. A welcome dinner for the leaders and the organising committee was held at The Light Hotel in Seberang Jaya and the tournament came to a close with a gala dinner at Shangri-La’s Rasa Sayang Resort & Spa in Batu Feringghi.

There was a total of 12 winners that were announced in an Awards ceremony during the gala dinner. The scoring involved two different categories, an overall champion with a runner-up. Mr Balraj Singh Parmar (Director of Suzlon Energy Ltd.) was the champion for the whole tournament whereas Mr Ajay Kaul (Senior Director of Everstone Capital) came in second.

The gala dinner was graced by the attendance of YAB Prof. Dr. Ramasamy Palanisamy (Deputy Chief Minister II of Penang), YB Yeoh Soon Hin (Penang State Exco for Tourism Development, Arts, Culture & Heritage), YB Satees Muniandy (Penang State Legislative Assemblyman for Bagan Dalam), Mr Jonathan Freddy P. Bagang (Director of the Ministry of Tourism, Arts and Culture Malaysia, Penang), and Mr Ashwin Gunasekeran (Chief Executive Officer of PCEB).

Also present at the gala dinner were Mr Rishi Narain (Managing Director of RN Sports Marketing), Mr Khoo Boo Lim (Chairman of the Malaysian Association of Hotels (MAH) – Penang Chapter) and Ms Elaine Yue (General Manager of Shangri-La Rasa Sayang Resort & Spa).

“With Penang’s historical and cultural links with India, we aim to increase inbound tourism from the country. I believe that Penang shares many similarities which our visitors from India will be able to relate when it comes to language, culture and evencuisine,” addressed YB Yeoh Soon Hin (Penang State Exco for Tourism Development, Arts, Culture & Heritage) during his speech at the gala dinner.
“Penang is very dynamic in every aspect for business events with the availability of various resources that can cater for future corporate meetings, which makes it the preferred destination for business events in Southeast Asia. The state is also complemented with state-of-the-art facilities, a multicultural society and filled with natural attractions,” said Mr Ashwin Gunasekeran (Chief Executive Officer of PCEB).

Organised in partnership with Golf Digest India (a leading golf magazine) and Rishi Narain Sports Marketing, PCIG 2019 positions Penang as choice destination for golfing to the Indian market, which is one of Penang’s fastest growing market for tourism.

PCIG 2019 is supported by Malaysia Airlines (Official Airline Partner), Apollo Conferences, and Malaysia Association of Hotels (MAH) – Penang Chapter.

About Penang Convention & Exhibition Bureau (PCEB)
Penang Convention & Exhibition Bureau (PCEB) is a state bureau established to develop the Business Events and meetings, incentives, conventions and exhibitions (MICE) industry in Penang. PCEB aims to position Penang as the preferred location for Business Events activities in the region. With its rich UNESCO heritage, thriving multicultural society, state-of-the-art facilities and vibrant natural attractions, Penang offers a truly eclectic tropical experience.

For more information, please visit www.pceb.my and follow us on:
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Wednesday, August 21, 2019

Texila American University Announces Scholarship worth Rs. 20 lakh for NEET qualified students


The institute aims to give medical aspirants a chance to fulfil their dreams of becoming a doctor



 As NEET results are declared, many students who qualified the exams will be worried with the limited amount of opportunities available for them to pursue MBBS in India. Each year, many meritorious students miss out on getting admission in an Indian medical education institute even after qualifying NEET due to the limited amount of seats in government colleges, high cut off rate and increased fees in private medical colleges.  Students are currently facing the heat of excessive competition as out of the 63,000 available medical seats, 50% are allotted to private colleges. This year, around 15 lakh students applied for the exam and currently as many as 22 medical aspirants are competing for a single seat. Acknowledging the heartening condition of the medical education in India, Texila American University (TAU) announced a scholarship of Rs. 20 lakh to help many NEET qualified students fulfil their dream of becoming a doctor. TAU has declared the scholarship for every meritorious student and is giving them an opportunity to pursue their medical aspirations abroad.

Established in the year 2010, Texila American University has been developing great minds in the field of medicine. Represented by a tradition of innovation and research, TAU is breaking new grounds, pushing forward the boundaries of knowledge and making an impact. TAU has been a destination for medical education for students from India especially from states like Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Maharashtra, Punjab, Delhi, Gujarat, West Bengal and North-eastern states. The institute has students from almost 40 countries and admits admissions twice a year, i.e., March and September as the academic results of most of the students are declared in June.

TAU offers students options to either study in the normal track where they can return to India with inbuilt training to clear Foreign Medical Graduate Examination (FMGE) or the US track with which they can continue their clinical rotations in the US. This is also the first step for them to explore opportunities about post graduate residency training in United States. In addition to this they will also be trained in United States Medical Licensing Examination (USMLE).

“Owing to the natural calamities like cyclone Fani in Odisha and train delay in Karnataka, we believe that the results of many students in these states may have been affected. Hence our university decided to double the amount of scholarship this year from Rs. 10 lakhs to Rs. 20 lakhs. With limited number of medical seats being available in the country, many such students who may have qualified NEET this year may be feeling low and would be thinking of burying their dreams of becoming a doctor. We wish to help such aspiring students in the best possible way and through our scholarship we are offering them an opportunity to pursue their medical aspirations,” said Mr. S.P. Saju Bhaskar, President, Texila American University.

Latest CII-JLL study reveals increasing share of institutional investments in Indian real estate


Launching an exclusive CII-JLL Report Titled 'Innovation Led Opportunities: Changing India' s Real Estate Landscape' at the 11th Edition of CII Realty and Infrastructure Conclave  
From left: kashmira Mewawala,  Ramesh Nair, Sanjay Dutt, Sanjiv Bajaj, Khushru Jijina, Mohit Malhotra, Jane Karkada


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Image result for cii logo



Investments more than tripled to INR 1,400 bn during 2014-18 v/s INR 465 bn during 2009-13

·         Technology upgrade and innovative strategies continue to drive growth making Indian real estate lucrative for occupiers and investors
·         Investments remained concentrated in Delhi NCR, Mumbai and Bengaluru accounting for 74% of the total institutional investments during 2009-18
·         Investments in commercial office space rose to INR 622 bn in 2014-18 from INR 105 bn in 2009-13, a six-fold jump due to strong office space demand

Institutional investments increased in the last ten years and have improved investor confidence, risk appetite and transparency. Enhanced use of technology across asset classes have changed the outlook of investors towards Indian real estate. As a result, investments have more than tripled to INR 1,400 bn during 2014-18 as compared to INR 465 bn during 2009-13, says the latest CII-JLL report ‘Innovation Led Opportunities - Changing IndiaE 2�™s Real Estate Landscape’, released today at the 11th Edition of CII Realty & Infrastructure Conclave.
Traditional real estate segments such as residential and commercial have been using modern technology across construction, planning and development for over a decade now. Policy reforms in the sector, the concept of shared economy giving rise to new asset classes such as co-living and co-working spaces and technology driven businesses resulting in the increased interest in data centers have together made times exciting, both for occupiers and investors. Additionally, introduction of Real Estate Investment Trusts (REITs) have opened new doors for retail investments in commercial real estate.
“India has gradually transformed into an investment destination of international repute post the global financial crisis and real estate and infrastructure have played a vital role. Within the space, adoption of technology coupled with policy reforms is one of the key factors for investors to consider greater participation,” said Ramesh Nair, Chairman, CII Realty and Infrastructure Conclave and CEO & Country Head, JLL India.
“While metros like NCR-Delhi, Mumbai and Bengaluru accounted for 74% of the total institutional investments during 2009-18, we expect tier II and III cities to draw more funds in the coming years. Government’s focus on the growth of smaller cities is leading the change,” Nair added.
The report also highlighted that the commercial office segment witnessed the maximum share of institutional investments in the past ten years. Rise in the development of environmentally sustainable buildings and subsequent demand from occupiers have added strength to this trend.
From 2009 to 2013, opportunistic funds returned to Indian markets and picked up marquee assets in select offices (commercial and IT parks/SEZs). India’s improving reforms scenario added value to the overall scenario. Notification of REIT regulations in 2014 led to a deluge of investments in high yielding assets with attractive valuations. This was especially in the non-IT office space as most quality IT/ITeS assets were acquired by funds. Investors took note of the innovation introduced at all levels.
With a superior sustainability quotient, Grade-A offices with single ownership and limited supply have pushed global investors to close large deals. But lower availability of quality assets has led to large investors chasing entity level deals leading to extended investment cycles. As a result, the share of investments in the office segment declined during th e first six months of the year as compared to the corresponding period the last year.
Commenting on the investors’ preference, Samantak Das, Chief Economist and Head of Research & REIS, JLL India said, “Investment strategies have shifted to long-term partnerships from being merely opportunistic. There has been a rise in investments in the past decade. Institutional investments in real estate in H1, 2019 stood at INR 195 bn, reflecting continued momentum of capital infusion. The investment climate, however, in the first half of 2019 was uncertain. Initially, this was due to the NBFC default crisis and later due to general elections.”
                                                             
A bout CII
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.
CII engages closely with Government on policy issues and interfaces with thought leaders to enhance efficiency, competitiveness and business opportunities for industry through a wide portfolio of specialized services and strategic global linkages. It also provides a platform for consensus-building and networking on key issues. Extending its agenda beyond business, CII facilitates corporate initiatives for integrated and inclusive development across diverse domains. 
India is now set to become a US$ 5 trillion economy in the next five years and Indian industry will remain the principal growth engine for achieving this target. With the theme for 2019-20 as ‘Competitiveness of India Inc - India@75: Forging Ahead’, CII will focus on five priority areas which would enable the country to stay on a solid growth track. These are - employment generation, rural-urban connect, energy security, environmental sustainability and governance.
Founded in 1895, India's premier business association around 9000 members, from the private as well as public sectors, and an indirect mem bership of over 300,000 enterprises from around 276 national and regional sectoral industry bodies. With 66 offices, including 9 Centres of Excellence in India, and 10 overseas offices in Australia, China, Egypt, France, Germany, Singapore, South Africa, UAE, UK, and USA, as well as institutional partnerships with 355 counterpart organizations in 126 countries, CII serves as a reference point for Indian industry and the international business community.

About JLL India
JLL is India’s premier and largest professional services firm specialising in real estate. With an estimated revenue for FY 2018-19 expected to be approx. INR 4,000 crore, the Firm is growing from strength to strength in India for the past two decades. JLL India has an extensive presence across 10 major cities (Mumbai, Delhi NCR, Bengaluru, Pune, Chennai, Hyderabad, Kolkata, Ahmedabad, Kochi and Coimbatore) and over 130 tier II & III markets with a cumulative strength of close to 11,000 professionals.
The Firm provides investors, developers, local corporates and multinational companies with a comprehensive range of services. This includes leasing, capital markets, research & advisory, transaction management, project development, facility management and property & asset management. These services cover various asset classes such as commercial, residential, industrial, retail, warehouse and logistics, hospitality, healthcare, senior living and education.
JLL India won the Five Star Award for ‘Best Property Consultancy at the International Property Awards Asia Pacific 2018 -19. The Firm was also recognised amongst the ‘Top 100 Best Places to Work in India’ in 2017 & 2018 in the annual survey conducted by Great Place to Work® and The Economic Times. It has also been acknowledged as ‘Property Consultant of the Decade’ at the 10th CNBC-Awaaz Real Estate Awards 2015. For further information, please visit jll.co.in

Tuesday, August 20, 2019

13th Edition of IIFJAS inaugurated in Mumbai by Ms. Amruta Fadnavis


 The India International Fashion Jewellery & Accessories Show {IIFJAS} is oldest, largest and official platform in India for the Fashion & Imitation Jewelry. Fondly known as the Face of Indian fashion Jewelry Industry, IIFJAS is all set to welcome everyone to witness a larger and enhanced show at the 13th edition in Mumbai from 20th to 23rd August, 2019 at Bombay Exhibition Centre(NESCO) Goregaon from 10:30 am onwards to 6:00 pm. The exhibition was inaugurated by Ms. Amruta Fadnavis (banker, singer and social activist) she not only graced the show rather personally visited various stalls to check out new trend and options available.

IIFJAS is a platform which gives chance to all the upcoming jewelry designers and manufacturers of India, fashion stylists, renowned buying houses and buying agents, Television production houses and many top-notch merchandising outlets, aside from wholesalers, retailers, traders, importers and exporters to showcase the unique portion of their work.

 

Ms. Amruta Fadnavis who is a versatile personality and wears many feathers in her cap like that of a social activist, banker and singer, is also known for her fashion and style statement, when asked about her experience she said ""It was an exhilarating experience to see these many latest trends and designs from different parts of India as well as the world under one roof in IIFJAS 2019. I am glad that I visited here”.”

“We're thrilled to start next edition of IIFJAS which has developed into the premiere destination for individuals and brands from fashion jewelry industry to showcase their strengths and talents," said  Devraj Semlani, Chairman, Radiaant Expositions Ltd.

“With changing trends people’s preference for jewelry has also changed which led to a rise in growth of fashion jewelry Industry. Through IIFJAS we strive to provide a platform to the industry and give them their due share in the market” said Abhishek Jaiin- Director- Radiaant Expositions Ltd.

It is the only show that boasts of being the individual destination in India to see the modern trends and inventions of leading brands & manufacturers in costume jewellery, CZ Jewellery, fashion jewellery, silver jewellery, raw materials, pieces of machinery, packaging & accessories products from Gems & Jewellery industry.

The Thirteenth Edition is expected to be more magnificent than ever and facilitate grander business opportunities to about 250+ suppliers spread across 350+ stalls and 10,000+ quality trade buyers from all across the globe. The buyer-turnout is expected to be a record breaking one, with buyers joining-in from 250+ Indian cities from over 20 Indian states, and internationally from all 7 continents of the world, specifically from countries and regions like USA, UK, Australia, Spain, Brazil, Nigeria, S. Africa, Turkey, Tunisia, Singapore, Nepal, Canada, Mexico, Cyprus, Myanmar, China, Bahrain, Dubai, Jeddah, Japan, Afghanistan, Bangkok, Sri Lanka, Bangladesh, UAE, Nigeria and Hong Kong, showing great appreciation for the trend-setting designs and quality products to be displayed at the IIFJAS.

IIFJAS attracts fashion and style connoisseurs from different parts of world. Footfall includes people like  Jewelry designers, fashion designers, fashion stylists, renowned buying houses and buying agents, Television production houses and many top-notch retail outlets, apart from wholesalers, retailers, traders, importers and exporters.

IIFJAS affirms its crystal clear vision to benefit the entire industry and motivate other related sections to join the business league in the coming years, by acting as the perfect platform for sourcing costume & fashion jewelry and accessories.

Monday, August 19, 2019

MVSTF & UNICEF launches special campaign on issue of child rights


·       Forging Independence - campaign launched on August 15th as part of Independence Day celebration  
·       Campaign launched in 850 villages from 25 districts of Maharashtra

Maharashtra Village Social Transformation Foundation (MVSTF) & United Nations International Children's Emergency Fund (UNICEF) India as part of Independence Day celebration and to commemorate 30th year of United Nations Convention on the Rights of the Child(CRC@30), launched a special campaign titled – ‘Celebrating Child Rights ‘which would focus on issues related to child rights.

Thirty years ago, world leaders made a historic commitment to the world’s children by adopting the United Nations Convention on the Rights of the Child – an international agreement on childhood. It has become the most widely ratified human rights treaty in history and has helped transform children’s lives around the world. As part of the celebration and to further work towards the goal of child rights - MVSTF & UNICEF would run a three-month long campaign in three phases in 850 villages from 25 districts of Maharashtra. The main aim of the campaign is to reach out to people and educate them about the issues of child rights and child marriage. The purpose is to create awareness among villagers. MVSTF is the executing partner, whereas UNICEF India is the knowledge partner for the campaign.

The campaign, would be held in three phases. The first phase was launched on August 15th will focus on creating awareness about the issue at the grassroot level among the villagers. To create awareness and setup a strong base, Gram Sabhas (Village Meets) will be held to educate people about the issue Also, in the first phase Gram Sabhas would be help to pass a resolution for protection of child rights and its effective implementation. Chief Minister Rural Development Fellows (CMRDF) in their respective villages would ensue that Child Act Protection Committees are formed and activated. Also, CMRDFs would ensure to further create awareness of 10 % funds allocated for women and children as per the 14th Finance Commission. The CMRDFs would also ensure that the funds are properly used.  Also, the first phase will ensure that children till the age of 18 get the best possible education for their overall development. The first phase will continue till August 30th.   

The second phase, will be launched on October 11th as part of International Girl Child Day celebration. The second phase would focus on implementation of Beti Bachao & Beti Padhao scheme. Meetings and discussions will be held in schools which would focus on key issues related to child marriage. There will be discussions with Self Help Groups and also on VHNDs. The focus will be on child marriage. Also, experts from UNICEF will discuss key and critical issues with the villagers and explain them how to deal with their children on certain aspects with regards to behavioral changes. Also, UNICEF would distribute literature to schools, children and parents on the topic and would also show documentaries and films which would further throw light on the issue. The second phase will culminate on October 30.

The third phase will commence from November 14, 2019 till November 30, 2019. The last phase of the campaign will educate villagers about harmful effects of child marriage and legal remedies provided by the government. The focus would be on giving insights on why and how to prevent child marriage and how to reach out to village, district and state administration to report any wrong doing or crisis. The villagers would also be given information about various helpline and help desk numbers to report such cases.
Speaking about the campaign, Mr. Ramnath Subramaniam, CEO, MVSTF said, “Our support to UNICEF is deep rooted. We are supporting the mission to expand and reach out to villagers and aggressively tackle the issue at the grassroot level. Our partnership with UNICEF has resulted in numerous initiatives that have empowered communities at the village level. We are confident that this campaign would setup a strong base in villages to tackle the issue in the future.”

Quote from Rajeshwari Chandrasekar, Chief, Maharashtra Office: Partnership is the key to take forward the agenda of child rights.   The focus for UNICEF this year is to prevent violence against children. Article 19 of UNCRC suggests: “Governments must make sure children are properly cared for andprotect them from violence, abuse and neglectPartnership with MVSTF will help to create an enabling environment for prevention of child marriage and help to reach families and communities to realize that every child has every right.                                                 

Licious Launches India's First Meat-Based Spread Range

 
·       With presence across raw meat & seafood, marinades and RTE, Licious is India's first Meat Food brand

·       Aims at disrupting the ready-to-eat category by diversifying  into the $800-million spreads market

Consolidating its position as India’s first and only Meat Food Brand, Licious announced its foray into packaged food category with the launch of its latest innovation.The company launched a first-of-its-kind ‘meat-based-spreads’ that will transform the way we consume meat in India. In its fifth year of operations, Licious is entering a new phase of growth with product diversification and exciting line-up of launches planned through the year. The product was unveiled by Bollywood celebrity, Shilpa Shetty Kundra in a gala gathering at Four Seasons Hotel, Mumbai.
Speaking at the launch, Abhay Hanjura and Vivek Gupta, Founders, Licious, said, “From selling a range of fresh and raw meat products online, we have evolved not only in terms of core offerings in the raw and fresh meat category, but also entered the ready-to-cook (RTC) and ready-to-eat (RTE) categories with pre-marinated meats and bottled spreads. We envisage a promising omni-channel play for our range of products. We are building a brand in a highly fragmented and unorganised space. Our vision is to create a loved consumer meat brand.”
The spreads market is witnessing robust growth due to changing consumer tastes, expanding middle-class population and increasing demand for tasty and healthy food products. Today, Licious has kick-started an ambitious diversification journey with the launch of India’s first meaty spreads, strengthening our position as a consumer product company. The RTE category is an important growth engine. As the company diversifies into varied categories under the packaged food segment, our target is to acquire 15 per cent of the market share in the next three years,” said the founders.
Over the the next three years, Licious is aiming at growing their packaged food business to contribute to 20 per cent of the overall business.
The chief guest for the event, Shilpa Shetty Kundrasaid, “As a mother and health-conscious individual, I am aware of the daily food battles that our busy lifestyles challenge us with. We are what we eat, goes the saying. So, quality is of paramount importance. I’m glad that a home-grown consumer brand like Licious - a meat food company playing in multiple categories - is exploring new frontiers of food innovation in terms of world-class products that offer wholesome nutrition, bringing together the best of health and taste. I’m a fan of their all-natural meat-based spreads. It’s going to be the new staple in my household.”
Licious meat spreads will be available in key offline and online stores across all markets. Available in 30 gms and 200 gms packets, the products are priced at Rs 30 and Rs 199 respectively.


Licious was founded in 2015 in Bengaluru as an online brand that sells raw meat products like chicken, sea-food, red meat, pre-marinated meat, and gourmet meat-based products. The company has revolutionised the traditionally unorganised market by delivering fresh and hygienic meat at the doorstep of consumers within 120 minutes of ordering. Today, the company also offers a range of value-added products under the RTC and RTE categories.
Currently, Licious is present in Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai. Over the coming months, the plan is to establish a national presence as India’s first omni-channel brand in the meat space.
The spreads category in India, valued at $800-million, is growing at a steady rate of 16 per cent. Butter, jams, chocolate spreads and mayo-based spreads have been the key products, with little on offer for the meat lovers.  Given that 72 per cent Indians consume meat, for Licious, the gap in the spreads category presents a huge opportunity. As India’s first consumer unicorn in the making, Licious is all set to revolutionise this category, starting with six uniquely flavoured meat spreads- butter chicken, continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken.
The USP of Licious’ meat spreads are presence of generous amount of freshly cooked real chicken chunks. These meat spreads contain 35 percent of chicken chunks per 100 gms of the product such that there meat in every bite. Not only are they a natural source of protein but also they are free of artificial preservatives, flavours and colours. They contain 0% making them the perfect choice for health-conscious consumers. The spreads can be used with bases like bread, paratha, chapatti, and salads to make wholesome sandwiches, wraps and salads.