Licious Launches India's First Meat-Based Spread Range

 

·       With presence across raw meat & seafood, marinades and RTE, Licious is India's first Meat Food brand

·       Aims at disrupting the ready-to-eat category by diversifying  into the $800-million spreads market

Consolidating its position as India’s first and only Meat Food Brand, Licious announced its foray into packaged food category with the launch of its latest innovation.The company launched a first-of-its-kind ‘meat-based-spreads’ that will transform the way we consume meat in India. In its fifth year of operations, Licious is entering a new phase of growth with product diversification and exciting line-up of launches planned through the year. The product was unveiled by Bollywood celebrity, Shilpa Shetty Kundra in a gala gathering at Four Seasons Hotel, Mumbai.

Speaking at the launch, Abhay Hanjura and Vivek Gupta, Founders, Licious, said, “From selling a range of fresh and raw meat products online, we have evolved not only in terms of core offerings in the raw and fresh meat category, but also entered the ready-to-cook (RTC) and ready-to-eat (RTE) categories with pre-marinated meats and bottled spreads. We envisage a promising omni-channel play for our range of products. We are building a brand in a highly fragmented and unorganised space. Our vision is to create a loved consumer meat brand.”

“The spreads market is witnessing robust growth due to changing consumer tastes, expanding middle-class population and increasing demand for tasty and healthy food products. Today, Licious has kick-started an ambitious diversification journey with the launch of India’s first meaty spreads, strengthening our position as a consumer product company. The RTE category is an important growth engine. As the company diversifies into varied categories under the packaged food segment, our target is to acquire 15 per cent of the market share in the next three years,” said the founders.

Over the the next three years, Licious is aiming at growing their packaged food business to contribute to 20 per cent of the overall business.

The chief guest for the event, Shilpa Shetty Kundra, said, “As a mother and health-conscious individual, I am aware of the daily food battles that our busy lifestyles challenge us with. We are what we eat, goes the saying. So, quality is of paramount importance. I’m glad that a home-grown consumer brand like Licious - a meat food company playing in multiple categories - is exploring new frontiers of food innovation in terms of world-class products that offer wholesome nutrition, bringing together the best of health and taste. I’m a fan of their all-natural meat-based spreads. It’s going to be the new staple in my household.”

Licious meat spreads will be available in key offline and online stores across all markets. Available in 30 gms and 200 gms packets, the products are priced at Rs 30 and Rs 199 respectively.

Licious was founded in 2015 in Bengaluru as an online brand that sells raw meat products like chicken, sea-food, red meat, pre-marinated meat, and gourmet meat-based products. The company has revolutionised the traditionally unorganised market by delivering fresh and hygienic meat at the doorstep of consumers within 120 minutes of ordering. Today, the company also offers a range of value-added products under the RTC and RTE categories.

Currently, Licious is present in Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, Pune and Chennai. Over the coming months, the plan is to establish a national presence as India’s first omni-channel brand in the meat space.

The spreads category in India, valued at $800-million, is growing at a steady rate of 16 per cent. Butter, jams, chocolate spreads and mayo-based spreads have been the key products, with little on offer for the meat lovers.  Given that 72 per cent Indians consume meat, for Licious, the gap in the spreads category presents a huge opportunity. As India’s first consumer unicorn in the making, Licious is all set to revolutionise this category, starting with six uniquely flavoured meat spreads- butter chicken, continental chicken, honey-mustard chicken, shawarma chicken, sweet tamarind chicken and herby-tomato chicken.

The USP of Licious’ meat spreads are presence of generous amount of freshly cooked real chicken chunks. These meat spreads contain 35 percent of chicken chunks per 100 gms of the product such that there meat in every bite. Not only are they a natural source of protein but also they are free of artificial preservatives, flavours and colours. They contain 0% making them the perfect choice for health-conscious consumers. The spreads can be used with bases like bread, paratha, chapatti, and salads to make wholesome sandwiches, wraps and salads.

Destination 72 Opened Doors in Saki Vihar!

Foodsense Hospitality unveiled a new destination for regional Indian food, themed cocktails and music in Mumbai

 Last evening witnessed the grand opening of a new restaurant and lounge bar in Mumbai. Set in the heart of one of Mumbai’s most desirable neighbourhoods, Destination 72 is located in the ATL Corporate Park on Saki Vihar Road. A flagship brand of Foodsense Hospitality, Destination 72 has been modelled with a keen insight into the city’s diverse food and beverage scene. With the tuneful tagline, ‘Khana, Peena, Gaana’ six multi-ethnic business professionals joined hands to create a buzzing space for the fun, the cool, and the eclectic.

The event was attended by Political and Social Elite, Entrepreneurs, respected members of the media and food influencers. Guests were seen enjoying delectable cocktails and bar bites in an electrifying ambiance complemented with unstoppable DJ mixes. 

Vinod Salian, Director, Foodsense Hospitality said. “We’re excited to introduce a space where locals and visitors can tap into the region’s roots and experience an atmosphere like never before.  It’s our goal to provide a concept that displays the country’s rich culinary history in a one-of-a-kind way. We wish to build upon the allure of Mumbai’s boisterous nightlife through iconic cocktails, music and most sought-after events”.

The menu offers large and satisfying portions of regional Indian, Pan-Asian and International cuisines. Designed by celebrated Chef Sebastian Fernandes, the main menu brings to the table a unique blend of traditional cuisines inspired by the diverse regions of Northern, Southern, Eastern and Western India. The hearty afternoon and late evening menus are curated keeping in mind the intermittent work and life schedule of a diner. Destination 72 is an extraordinary combination of flavours, delicate seasonings and dominating tastes making it the perfect destination any time of the day or night.

Chef Sebastian Fernandes, Consultant Chef, Destination 72 said, “The menu at Destination 72 is fresh and extensive designed to satisfy many different taste-buds. No compromises have been made – ensuring the use of well-sourced, seasonal ingredients to prepare dishes that exhibit India’s cultural diversity. The menu ranges from crave-worthy entrees and healthy options to wholesome Indian meals and local favourites from across the globe”.

Signature dishes include Lagan Ka Murgh, Methi Seghdana, Goat Curry Yakhani, Prawn Ghee Roast, Peking chicken Dimsum, Grilled Masala Chicken Bao, Salmon Maki Roll, Cold Soba Noodle with Peanut Dressing, Button Mushroom Wasabi, Malaysian Randang Curry, Chilli Sausage Canopy, Herb Crusted Sslmon, Grilled Tiger Prawns, Ricotta Cheese and Spinach Lasagna.

The restaurant covers a sprawling area of 6000 sq. ft. featuring modern textures, rustic elements and distinctive flooring based on a specific and strong design concept. Decked out in playful LED lights synced with up-tempo music, the ambiance is bold yet lively, quirky yet elegant.

Vikrant Guptaa, Director, Foodsense Hospitality said, “We bring you a stunning space offering an unconventional dining experience alongside a great menu of food and drink, and entertainment. Clubbed with brilliant soundtracks and live DJs covering a span of genres from dance and commercial to house and retro music, Destination 72 will stage exceptional gigs for a transformative mood every night of the week”.

Another talking point is the long, vibrant bar overlooking the mezzanine private dining room, a perfect spot to unwind and enjoy fabulous cocktails paired with scrumptious bar bites. The delicious bar menu curated by famed Mixologist and Bar Consultant, Naveen Kotyankar comprises of innovative and timelessly classic cocktails mixed with independently sourced liquor and a wide selection of refreshing mocktails. A real highlight of the menu is the Prohibition Era Theme based cocktails like Negroni, Bourbon Sour, Ward Eight, Bees Knees and French Martini.

Naveen Kotyankar, Mixologist & Bar Consultant, Destination 72 said, “A well-made cocktail is a perfect prelude to a great evening. This belief reflects in every handcrafted creation from the bar at Destination 72. Inspired by the prohibition era, the revolutionary 40's, the rebellious 60's, the sexy 70's along with the bartender’s personal concoctions, the bar menu travels through some of the best decades of the last century while keeping modern flavours intact. We wish u a spirited and responsible drinking experience with us”.

Signature cocktails include Nutmeg Martini, Passionate Whisky Sour, Honeydew Melon Martini, The Mary Pickford, and Blushing Sangria among others.

Showcasing a twist on all-day dining, Destination 72 is the perfect destination for a post-work drink, a fun spot to catch up with friends and a great place to let your hair down after a busy week.

Address: Unit No.1, Ground Floor, ATL Corporate Park, Saki Vihar Road, Andheri (East), Mumbai - 400072

Timings: 12 pm till 1.30 am

Reservations: Call +91 88070477999 |

Email reservations@destinationseventytwo.com

Colgate India partners with Robin Hood Army for #Mission5 this Independence Day, to serve 5 million people across the country

Colgate-Palmolive (India) Limited, the market leader in Oral Care in India, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.

The week-long national effort of #Mission5, which began on Saturday, 10^th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.

As part of the partnership, Colgate will provide Colgate Strong Teeth toothpaste packs, reiterating the company’s commitment to contribute meaningfully to communities. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada.

In line with Colgate’s mission to ‘Keep India Smiling’, this partnership with Robin Hood Army, is yet another small but significant step to create a positive impact in the lives of people.

About Colgate-Palmolive (India) Limited: Colgate-Palmolive (India) Limited is the market leader in Oral Care in the country. The company manufactures and markets toothpastes, toothpowder, toothbrushes and mouthwashes under the ‘Colgate’ brand, and a specialized range of personal care products under the ‘Palmolive’ brand. Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the eighth consecutive year, from 2011 to 2018, by The Economic Times- Brand Equity -Most Trusted Brands Survey, conducted by Nielsen. Colgate has been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019. For more information about Colgate's business and products, visit www.colgatepalmolive.co.in

9 outstanding last mile champions felicitated for their inspiring contribution towards community change at the Plan India Impact Awards 2019

Plan India, a not for profit organisation striving to advance children’s rights and equality for girls, announced the winners of the third edition of Plan India Impact Awards. The Awards, nationally, acknowledge and celebrate outstanding contributions of the grassroots workers who are at the forefront of helping local communities to bring positive and sustainable change.

Building on the success of previous two editions, the Plan India Impact Awards 2019 reinforced some of the key learnings and saw active, meaningful participation from more than 190+ NGOs partners,   enlisting nominations across 21 states. They were shortlisted through a process oriented third party nominations, stringent review and selection which included Regional Jury deliberations and finally the National Jury selection, leading to the winners in eight categories: Anganwadi Worker, Accredited Social Health Activist/Auxiliary Nurse Midwife, Community Volunteer, Outreach Worker, Youth Champion for Girls' Rights - Male & Female and Best Child Welfare Committee (Urban & Rural).

Anuja Bansal, Executive Director, Plan India said, “Since inception i.e. 2017, the Plan India Impact Awards have recognised exceptional functionaries who have gone beyond their call of duty while ensuring last mile delivery of critical services and long lasting change in their community. This year, the scale and scope of the Awards has been further widened to encourage nominations from across the country and recognise the exemplary contributions of frontline workers and volunteers. It is their inspiring work that has given us confidence and encouragement to seek greater participation and we hope to continue and be able to tell even more powerful stories of change in the coming years.”

Shabana Azmi, National Award-winning Actress and Philanthropist, who was also the guest of honour for the event, gave away the awards to the winners. Commenting on the occasion, she said, “My third year with Plan India Impact Awards has been very enlightening and a heart-warming experience. The awards were instituted to nationally acknowledge andcelebrate outstanding contributions of grassroots workers who are at the forefront of helping local communities to bring positive and sustainable change. This recognition has not only gone a long way in providing these last mile champions, with an impetus to continue in their efforts but also inspire many others, to follow, join hands, strengthen communities and bring about real, measurable, change.”

Other delegates who were present at the event included Rathi Vinay Jha, Chairperson, Plan India Board, Mr Kamal Singh, Executive Director, United Nations Global Compact; Ravi Bhatnagar, Director, External Affairs and Partnerships Africa, Middle East , South Asia at Reckitt Benckiser and Shailendra Singh, Vice President, EXL Services. The event also hosted a panel discussion on Youth Action for Achievement of SDGs by 2030 that saw some of the renowned names in the industry exchange opinions.

Winner in the Anganwadi Worker category, Ms. R Sundari from Kanchipuram, Tamil Nadu, who has spent seven years of her life focusing on enabling community wellbeing, said, “This award is an example of the fact that our work doesn’t go unnoticed and that is motivation enough for us to continue our efforts. Let us look beyond caste and gender lines and do all that we can to promote health and well-being for children, women and adolescent girls.”

On receiving the award in the Youth Champion for Girls’ Rights - Male category, Mr. Prafull, from Mumbai, Maharashtra, who strives towards educating under-served children, using a hands-on curriculum, nutrition, mental health and family care initiatives, said, “I firmly believe that Education shouldn’t come at a cost. It’s truly disheartening to know that so many underprivileged girls don’t have access to education and many families prefer to send their boy child to school. I consider it as my duty to provide a level-playing field for girls. Compassion doesn’t favour a gender, after all.”

Amongst other categories, from Odisha, Ms. Padmabati Naik was awarded for her contribution as an Accredited Social Health Activist/Auxiliary Nurse Midwife. Amruth Rao and Committee Members were awarded in the Best Child Welfare Committee (Rural). Volunteers from Maharashtra bagged the maximum awards across categories: Vijay Diapode and Committee Members, from Mumbai for The Best Child Welfare Committee (Urban), Alka Gujnal from Pune was awarded for her contribution as Community Volunteer. Additionally, Mohammed Taher from Telangana won for his contribution in the Outreach Worker category; Yogendra Pathak as the Field Officer from Agra and Sarathi was awarded for her contributions in the Youth Champion for Girls’ Rights - Female category.

About Plan India

Plan India is a nationally registered not for profit organisation striving to advance children’s rights and equality for girls, thus creating a lasting impact in the lives of vulnerable and excluded children and their communities.

Since 1979, Plan India and its partners have improved the lives of millions of children and young people by enabling them access to protection, quality education and healthcare services, a healthy environment, livelihood opportunities and participation in decisions which affect their lives.

Plan India is a member of the Plan International Federation, an independent development and humanitarian organisation that advances children’s rights and equality for girls. Plan International is active in more than 70 countries.

About Plan India Impact Awards

The Plan India Impact Awards is a one of a kind platform in India that recognises and awards exemplary work of grassroots champions who have battled numerous challenges in their lives to bring a change in the society. Instituted in 2017, Plan India Impact Awards are now an annual recognition of positive contribution of community frontline workers and volunteers.

Wadia Hospital opened its first Outreach OPD in Nashik for children with congenital heart disease

 

~The Outreach OPD will be introduced in Nashik, in association with Vijan Hospital & Research Centre (Nashik)~

~Heart specialists from Wadia Hospital will visit the OPD on alternate Sundays, twice a month~

~Till now, the hospital has treated more than 1500 cases, out of which 150 were only from Northern Maharashtra, this OPD will be a boon for children with heart ailments~

 Wadia Hospitals are heritage legendary leading institutions of our country, treating patients from all over India, and abroad. By catering to the needs of paediatric patients in Nasik and North Maharashtra, the hospital has joined hands with Vijan Hospital & Research Centre (VHRC), to introduce Outreach OPDs. It is a first-of-its-kind initiative by the hospital, to provide high-end clinical diagnosis and consultation by heart specialists for paediatric patients.

Congenital heart disease, also called as congenital heart defect, is a heart abnormality present at birth. This cardiac disease is found in 0.16 to 0.36 amongst 1000 live neonates, and is also responsible for 25% of all cardiac deaths occurring within the first week after birth. Hence, BJWHC, has taken an initiative, and launched an Outreach OPD in Nashik and entire North Maharashtra. This would be a boon for children with heart ailments, as they will be offered a state-of-the-art care at subsidised cost at Bai Jerbai Hospital for Children, Mumbai.

Dr Minnie Bodhanwala, CEO, Wadia Hospitals, Parel, said, “Since the inception of cardiac Department in Wadia Hospitals, in 2017, with state-of-the-art Cath lab and dedicated Cardiac Operation theatre and ICU, more than 1500 cases have been treated with 100% success rate, out of which 150 were only from Northern Maharashtra. By understanding the importance of patients receiving from other parts of Maharashtra, Wadia management has taken the noble step to come up with Outreach OPD centres. Heart specialists from Bai Jerbai Wadia Hospital for Children would conduct OPD’s on alternate Sundays, twice a month. This will make life easier for those children as most procedures and follow-ups can be done at their doorstep in Nashik itself.”

Surdi village wins 4th edition of Satyamev Jayate Water Cup

·        2019 competition witnesses participation of 4700 village

·        Aamir Khan appels villagers to walk towards crop, water and soil management 

Paani Foundation today announced the winners of the 4^th Edition of Satyamev Jayate Water Cup 2019 at an award ceremony hosted by Mr. Aamir Khan and Ms. Kiran Rao, Founders of Paani foundation, and Mr. Satyajit Bhatkal, CEO of Paani Foundation.  

The event was held at the Balewadi Sports Complex, Pune in the presence of more than 6,000 villagers from all over of Maharashtra. Leading lights from the world of film, television, media and business were also present to celebrate the stellar work done by lakhs of villagers to make their villages drought-free. 

The first prize of Rs. 75 lakhs was given to Surdi village from Barshi taluka of district Solapur. The second prize of Rs 50 lakhs was given jointly to Shindi Khurd village from taluka Maan of district Satara and Pimpari Jalsen village from taluka Parner of district Ahmednagar.

The third prize of Rs. 40 lakhs were given jointly to Boravha Budruk village from taluka Mangrulpir of district Washim, Devryachiwadi village from taluka Beed of district Beed and Aanore village Amalner taluka of district Jalgaon.

Chief minister Devendra Fadnavis could not attend the program as he was busy handling the flood situation in the state. However, he interacted with the attendees through video conferencing. He said "It is a strange coincidence that on the one hand, we are facing drastic flood situation and on the other, we are celebrating our fight against draught-free Maharashtra. We are trying our level best to control the flood situation.”

Giving a futuristic view with regards to Paani Foundation’s work Aamir Khan announced another competition which would focus on issues like crop, soil & water management. He appealed villagers on these 3 issues to eradicate the evil of drought from Maharashtra.

Sharing his views on the journey of Paani Foundation Mr. Aamir Khan said, “Even though the drought situation is in control today, the journey of drought-free Maharashtra will have to continue. Underlining that it is important not to win or lose in this competition. He said, "All the participating villages in our view are the winners. We all have to keep in minds that we have not lost the famine yet. The famine may return if we don’t continue the work. We can only completely defeat the drought if we focus on soil, grass and crop planning along with the watershed management. "

Speaking on the occasion, Kiran Rao said, "In view of the flood situation created in the state and the country, we have decided to do this program simply.

Satyajit Bhatkal, Chief Executive Officer of Paani Foundation said, " This is the fourth year of the competition this year, but to date there has never been such a tough situation. There was a lot of doubt as to whether or not to contest because the rain had dropped last year and elections came during the competition period. Yet, this year 4726 villages have been trained and 4154 villages participated in the actual competition. These villages have shown their Irresistible willpower. Water cup is creating social capital in the villages. Let’s use this social capital to face future challenges." He added.

Popatrao Pawar, chairman of the competition's examining committee, underlined the need for farmers to change the crop system. He said, "It was difficult to determine the winners as the competition has been so tough this year compared to the last three years. We have to adopt the eighth method of irrigation, change the method of market-based crops, otherwise India will be destroyed in 10 years. He also appealed the young people to be a part of the Paani family instead of involving in DJs and statues. He appreciated Paani Foundation, saying that the concept of watershed management was truly passed on by the Paani Foundation.

Mr. Aamir Khan and Ms. Kiran Rao, Founders of Paani Foundation, and Mr. Satyajit Bhatkal, CEO of Paani Foundation appreciated the funders, partners, villagers and all the members of Paani Foundation for being the part of this wonderful journey for the last 4 years. Also, the funders appreciated the work done by the team to bring about a positive change in respective villages.

Satyamev Jayate Water Cup is a competition between different villages to see who can do the best work for watershed management and water conservation in the period of the competition, i.e. from 8^th April to 22^nd May 2019. Every revenue village in the selected talukas is eligible to participate provided they undergo Paani Foundation’s training in the science of watershed management.

In 2019, the competition witnessed the participation of more than 4700 villages from 76 talukas from 24 districts of Maharashtra.  Over 20,000 villagers were trained in watershed management by Paani Foundation. Over half a million people participated in the shramdaan during the Water Cup. The water storage capacity created by this year’s competition is approximately 26,000 crore litres. 

Royal Enfield enhances accessibility - Increases retail touchpoints Launches new variants of Royal Enfield Bullet

• 250 retail Studio Stores launched today | Plans to launch another 250 over the next quarter
• Introduces 6 new variants of the Royal Enfield Bullet 350 and Bullet 350 ES
• New Bullet variants to be available at Rs 1,12,000 (ex-showroom); Bookings to open starting August 9th across India 
  
   
  Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers, into the motorcycling way of life. With close to 930 existing dealer touchpoints in India alone, more than 8800 service bays, and more than 900 authorised service workshops, Royal Enfield has the most widespread sales and service network among premium brands in the country. Adding to this extensive network, Royal Enfield announced the launch of 250 new dealer touch-points across tier II and III cities and towns. To be operational from today, the new Royal Enfield Studio Stores will  have the same retail identity as existing dealerships across cities, and will have the entire portfolio of motorcycles, in addition to service and spares.  The Company takes pride in its long association with the armed forces and is proud to have all the new stores inaugurated simultaneously by retired army personnel. The company also announced the launch of six new colours of the iconic Royal Enfield Bullet. The Bullet will now be available starting at Rs. 1,12,000/- (ex-showroom) 
  
  Speaking about the launch of the new Studio Stores and the new Bullet motorcycles, Mr. Vinod K Dasari, CEO, Royal Enfield, said, “It has been our constant endeavour to build greater accessibility for discerning customers and widen our footprint in India. We have witnessed significant demand across smaller towns and cities which are showing tremendous potential for growth and are soon becoming a huge market for middle-weight motorcycle segment. Motorcycling aspirants in these towns are quickly catching on the trend of leisure motorcycling. With an intent to significantly expand our reach and build a robust network into these towns and cities, we are happy to announce the launch of 250 new Royal Enfield Studio Stores. We have definite plans to increase this further by the end of this fiscal.”
  
  To be located primarily in smaller towns and cities across India, the Royal Enfield Studio Stores is a unique, compact format that will house the entire range of Royal Enfield motorcycles, alongside service and spares and the entire suite of Royal Enfield motorcycle accessories and apparel. The format of the stores will be spread across 500-600 sq.ft. area and will be identical visually and operationally to existing Royal Enfield dealership. These compact stores are intended to provide significantly greater accessibility of sales and service to existing customers and to cater to increasing demand from potential customers in up-country markets.  
  
  The Royal Enfield Bullet is an iconic motorcycle that’s had an enduring journey over the last 87 years - since 1932. This has given Royal Enfield the privilege of being the world’s oldest motorcycle brand in continuous production, with the Bullet being the longest running motorcycle model in the world. The launch of the new Bullet motorcycles, adds another chapter to this resilient journey. 
  
  The new Bullet, in striking new livery, bold new colours and contemporary design themes provide varied options to prospective buyers. The Bullet 350, in addition to its existing black colour, will now be available in three new colours - the Bullet Silver, Sapphire Blue and the Onyx Black. Bullet 350 ES will be launched in Jet Black, Regal Red, Royal Blue colour options in addition to the current Maroon and Silver variants. These new motorcycles will come an aesthetic blacked out theme. The new Bullet motorcycles will be open for bookings at Royal Enfield stores across India at an ex-showroom price of Rs 1,12,000 (ex-showroom)
  
  Launching along with the new Bullet range of motorcycles, is another significant step towards customer satisfaction. Royal Enfield announced the launch of a new initiative on improving Cost of Ownership. Across all its authorised service centers, the company will commence the use of a new set of processes and technology, coupled with a new mix of semi-synthetic oil, for servicing. These initiatives will now increase the service interval from being 3 months / 3000 kms to 6 months / 5000 kms. The oil change interval also increases to 12 months or 10,000 kms, as opposed to the earlier 6 months or 5000 kms. This will therefore, bring down the overall service interventions required in a year and will bring down the cost of service by an average of 40% over a period of 3 years, thereby significantly improving cost of ownership for the customer. This new service improvement initiative will be applicable to all current Unit Construction Engine engine motorcycles models under the unit construction engine platform - the Bullet, Classic and the Thunderbird. 
  
  About Royal Enfield:
  
  The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
  
  Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 900+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
  
  Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.
  
  For more information about Royal Enfield please visit: https://www.royalenfield.com