Sunday, April 11, 2021

Natural ways to lower your cholesterol

Natural ways to lower your cholesterol


Tips contributed by Gemini Rice Bran Oil


Cholesterol is the first thing that comes to one’s mind while talking about heart health. It is made in your liver and has many important functions. But, like anything in the body, excess cholesterol or cholesterol deposited in the wrong places in your body leads to many diseases with the heart being affected the most.


When you have high cholesterol, it is usually due to an unhealthy diet, low or no exercise, erratic sleep cycle and too much stress. Also, a higher cholesterol level is a cause of concern, especially now due to COVID 19.


Thus, good nutrition which consists of a balanced meal of vegetables, fruits, grains, protein, and dairy is essential to maintain good health. Nutrition along with regular exercise are essential parts of an individual’s overall health and wellbeing. Unless a proper diet is maintained, one is prone to many diseases, infection, and exhaustion.


But there are many ways in which cholesterol levels can be controlled with a change in lifestyle and maintaining a balanced diet.


  • Avoid trans-fat foods: Spicy, greasy, and sugar laden foods increase LDL (‘bad’ cholesterol) levels and reduce HDL (‘good’ cholesterol) levels in the body, resulting in heart issues. However, one can make small changes like using natural sweeteners or switching to a healthier cooking oil. Rice Bran Oil is one such that contains Natural Oryzanol which helps raise the good cholesterol and reduces the bad cholesterol and triglycerides. Gemini Rice Bran Oil contains Vitamin E and natural antioxidant like oryzanol that help protect one from lifestyle disorders like metabolic syndrome, diabetes, and cardiovascular diseases.   Moreover it comes with the goodness of Vitamin A and D and is known to have better ratio of SFA:MUFA:PUFA compared to other edible vegetable oil, making it an ideal choice for health watchers


·       Regular Exercise:  While exercise helps you tone your body and maintain your weight, it also helps reduce the bad cholesterol levels in your body and increase the good cholesterol. Even a 30 mins brisk walk every day, five days a week can lower your cholesterol levels and improve your heart health.


  • Eat fresh fruits and veggies: Fruits like apples, bananas, oranges are known to help reduce cholesterol levels and are a great source of soluble fibers. Vegetables like eggplant, carrots, beans, and okra help lower your cholesterol levels.




  • Add Omega 3 to your diet: Include omega 3 rich food in diet like chia, flaxseed, walnut seeds and other seafoods like fish and reduce the amount of red meat you consume in your diet. Making this small change will not only increase your omega 3 levels and have protective effect on your heart health.



About Cargill

Cargill’s 155,000 employees across 70 countries work relentlessly to achieve our purpose of nourishing the world in a safe, responsible, and sustainable way. Every day, we connect farmers with markets, customers with ingredients, and people and animals with the food they need to thrive. We combine 155 years of experience with new technologies and insights to serve as a trusted partner for food, agriculture, financial and industrial customers in more than 125 countries. Side-by-side, we are building a stronger, sustainable future for agriculture. For more information, visit and our News Center 

Nippon Paint India Automotive Refinish Business supports Pragati Wheel School


In line with its commitment to support community development, Nippon Paint India-Automotive Refinish Business under the CSR program called SAHYOG supports education and essential needs of 150 students and their families of Pragati Wheel school. Raman Khanna, Founder Pragati Wheel School, celebrating with School children after receiving financial support and gifts for his school by Nippon Paints, at Yamuna bank in New Delhi.

About Nipsea Group

Operating in over 18 regions and countries, the Nipsea Group is a subsidiary of Nippon Paint Japan, producing 1.6 billion litres of paint annually from its 82 manufacturing locations. The over 22,000 strong work force at the Nipsea Group is committed at delivering state of the art products and best in class service to discerning customers. The Nipsea Group believes in transforming spaces, re-imagining mobility and steering innovation and works primarily with these core concepts in 3 business areas: architectural, automotive and industrial.

Friday, April 9, 2021

Singer, entrepreneur and mental health advocate Ananya Birla is using her privilege purposefully to pave her own multi-hyphenate path and spread kindness along the way

FORTUNE’S CHILD Written by Rishna Shah Photographed by Alexi Lubomirski Styled by Priyanka Kapadia Last night, Ananya Birla landed in New York, a quick stopover for Vogue India. Tomorrow she flies to Nashville for “a music boot camp” of sorts, to bust out tracks from her new album out this summer and another album with Hindi and English songs that will be ready for Diwali. Then she’s scheduled to record the national anthem with the legendary AR Rahman for the Olympics (“I’ve been doing riyaaz every day”) and by mid-April she hopes to be back in Mumbai for her mum’s fiftieth. “Nothing can make me miss my mum’s birthday,” she says with widening eyes, “not even a Grammy!” SOUND OF MUSIC Birla’s focus to strike out independently, rather than piggyback on her family legacy, is admirable. What pushed her to carve her own career? “My childhood was very sheltered. I had a curfew and a bodyguard. I felt a lot of pressure to be this perfect kid. I felt claustrophobic trying to live up to what I thought the world wanted me to be. But it also led me to pursue my dreams and become the person I wanted to be.” She had to unlearn what she didn’t believe in and pave her trajectory: “Music made me feel like I fit in somewhere. It made me feel understood. It took away the loneliness and gave me something to call my own.” At 22, Birla left her studies and signed a record deal with Universal Music. “Growing up, everyone expected me to go to this amazing university, get a degree, get married to someone well-off and have kids. But I was the total opposite, I had a different way of thinking. And my parents always supported the path I picked.” With a string of platinum singles and collaborations with artists like Sean Kingston, things were going well. But Birla was thinking of the bigger picture: “I felt I’d made a footprint in India but I wasn’t progressing as an artist,” she muses. Her next goal was global recognition and there was only one place to go from here: Los Angeles. So, at the end of 2019, she packed her bags and moved to the other side of the world. In November, she dropped the ‘Everybody’s Lost’ video showing a sexier, edgier side to her personality; it got over 25 million streams. Dressed in a black leather bustier and thigh-high boots, it felt like she was finally letting loose. The video sparked several ‘You are spoiling your family’s reputation’ comments and even a ‘This is soft porn’, which Birla laughs off. “My mum was on set with me the whole time,” she says nonchalantly. “As the next generation of a highly conservative business family, my parents and siblings are not as conservative as the world thinks we are. We have our morals and values, but we are not closed-minded.” In fact, her dad was so proud that he played the acoustic version for all his employees at the Aditya Birla Group Awards. “That’s a big deal,” she admits. There’s also Kumar Mangalam’s loyalty for picking her songs as his caller tune and her photos for his WhatsApp display picture. “Always,” she reiterates, holding up a glamorous headshot saved under ‘Pa’. “My family sees how badly I want this and they appreciate how far I’ve come.” DRIVEN TO SUCCEED Last year, while most of us were baking banana bread, she created the Ananya Birla Foundation. “It’s my pandemic baby,” she explains. “When people ask, ‘What new skill did you learn?’ I say I started this foundation.” It supports a variety of philanthropic causes, from COVID-19 relief and helping migrant workers to teaming up with organisations like SAFA and Save The Children. “We are even doing a research project with students from the London School of Economics to see where mental health stands in rural India,” explains Birla, who co-founded Mpower, a mental health initiative, with her mother in 2016. “I’ve had, and still have, a huge struggle with my mental health,” she admits. “There’s such stigma around it and it won’t go away. We have to make a continuous effort.” She continues, “My foundation is a way of reaching out to people, to spread kindness and reduce someone’s suffering daily… It takes away a lot of guilt that I feel about where I’ve been born.” She is aware of her privilege but won’t take it lying down: “God has given me so much. I feel a lot of self-induced pressure. But this pressure drives me to do more,” she adds. And if her résumé wasn’t extensive enough, she also owns Ikai Asai, a crafts-focused design brand that specialises in tableware. “It’s about the beauty of handmade products that are raw, authentic and imperfect. Every piece tells a story, just like my songs. ” MIND OVER MATTER “I know my mother still wants me to complete my undergraduate at some point,” she says with a pause, “but I personally don’t need a stamp or certificate. I think we are all students on a daily basis.” These days, she’s in the midst of an online course on the science of well-being. “I want to focus on understanding my brain; I’ve had a huge journey with my mental health.” Over the years, Birla’s found discipline—working out and journaling helps beat the depression. Living under the scrutiny of social media, Birla’s learnt the hard way that with the good days come the bad, and with the fans come the haters. “My parents say success and failure are just two sides of a coin. You can’t take either too seriously…it could all just change in a minute. Failure is a part of success. That’s my big learning.” She’s now ready to put the record straight with a documentary capturing her everyday life. She may be an heiress, but unlike the super-rich kids of Bling Empire, her happy place lies between the simpler things—a cup of Girnar masala chai, her dogs, guitar, notebook and a sunset. “Music brings me closer to myself. When I get emotional, I write.” She’s already begun penning lyrics for her next album, reeling in heavyweights like Ron Fair (he’s produced for Christina Aguilera and The Black Eyed Peas) and Jenna Andrews (a collaborator to acts like BTS, Dua Lipa and Drake). And she’s not afraid to get personal. Today, her conviction relies more on hard work and determination than on destiny or luck. “People look at me like this rich kid who has no substance, and I don’t blame anyone. Yes, I was born with a lot of privilege and yes, I do have a lot of resources, but that doesn’t take away from my talent. Everyone has their own story and it’s my duty to convey mine. All of us will just be stories we leave behind. So make sure your book is a good one that someone will want to read.”

Veer Foundation steps up efforts to support the people of Mumbai as Covid cases rise

Worked relentlessly for 12 months since pandemic outbreak to keep the spirit of Mumbai alive Mumbai, 9th April 2021: Veer Foundation, Ghatkopar based NGO has been actively working in supporting the citizens of Mumbai throughout this pandemic. Their activities were initiated in March 2020, where they offered Free Sanitization services across Mumbai through their 27 Sanitization Centres and have successfully supported in sanitization of over more than 45,000 societies, Offices, Banks, Hospitals, ATMs, Public Toilets and other Public areas including Vehicles and Public Transport. As the pandemic and Covid-19 cases started to rise and the hospitals were fully occupied in June 2020, Veer Foundation had provided Free Medical Oxygen Cylinders for emergency use through their 98 Centres across Mumbai starting from Virar to Churchgate and Dombivali to Colaba. With the decline in Covid-19 cases, these Centres were gradually closed and reduced to 55 Centres in January 2021. Currently also in April 2021, these 55 centres across Mumbai are offering Free Medical Oxygen Cylinder support free of cost to the members against a refundable security deposit. With the increase in the number of Covid cases in Mumbai, Veer Foundation will again take these oxygen centres to earlier levels based on the requirement. Celebrating the completion of 12 months of its social activities ranging from Sanitization to Free Medical Oxygen Cylinders across Mumbai, Mr. Nitin Sanghavi, Trustee said, “We are the Trustees of the Mother Earth and need to provide safe and secure life to the Generation to come in. Let’s make this pandemic be a history in our memories and support the Government to eradicate Virus completely from this Mother Earth.” Veer Foundation has also conducted over more than 6 Covid Testing Camps with the support of MCGM Health Department of N Ward and continues to do so. The Foundation was recognised by the Hon’ble Government of Maharashtra for their noble work provided to the society. Mr. Rahul Sanghavi added that during this unpredictable time of pandemic we stand in solidarity for our fellow Indians and urge every citizen to come in support of each other and unitedly overcome this difficult time. The objective of the members of Veer Foundation was to save every possible individual from the threat of this virus. Even though by offering this sanitization service, Testing Camps and Medical Oxygen Support they are risking their own life to support and save somebody whom they have never met and are unknown. During the pandemic the Foundation has served over more than 25000 migrants with food and water during their journey back to their hometown. Quarantined families were provided free lunches within the Suburbs of Ghatkopar. Even today the Foundation is providing Free Medical Oxygen Cylinders to various quarantined centres to support mankind. The Foundation members have been following the footsteps of our Hon’ble Shri Narendra Modiji who has devoted his life for the nation by working round the clock for the betterment of our Nation. Similarly the team of Veer Foundation has also come forward to eradicate the Virus which has become a nightmare for every living being in the World. The Foundation sincerely urges people to stay at home, stay safe and follow the necessary precautions as notified by the Government from time to time and the MCGM so that the vision of Veer Foundation to eradicate this Virus from our Country is achieved. The State of Maharashtra has been the most affected state and Hon’ble Chief Minister Shri Uddhav Thackerayji along with the Municipal Corporation of Greater Mumbai team have made every possible effort to bring the life of Mumbaikars to normalcy. “The Government of India is making every effort to provide the vaccination to our Indians free of cost through the Government hospitals and paid vaccines through private hospitals. Let us unite together in achieving the dream, so that life resumes back to normal,” added Mr. Nitin Sanghavi. About Veer Foundation: Veer Foundation, Ghatkopar based Foundation formed in 2003, is a symbol of humanity, which strives for the welfare of people and animals. Nitin Sanghavi and family are the Trustees and members of the foundation. The foundation has organised many welfare activities during its existence in the last decade and continues to strive for the betterment of people of the country. It has served the people of Mumbai and the rest of the country, whenever there was a crisis. The foundation truly believes that serving mankind and animals is the best service one can render in one’s life and is the only way to contribute for the betterment of an inclusive and progressive society. The foundation feels that no success can be achieved without any teamwork who has supported us during this time.

Thursday, April 8, 2021

NMIMS Navi Mumbai Invites Applications for Common Entrance Tests - NMIMS-NPAT, NMIMS-CET and NMIMS-LAT - for Commerce, Engineering & Law Programs

  • NMIMS-NPAT is the entrance examination for commerce and B.B.A., B.Com. (Hons.), B.Sc. Finance and B.Sc. Economics
  • NMIMS-CET facilitates entry into engineering courses, B.Tech. (Hons.), MBA Tech. (B.Tech. + MBA Tech.)
  • NMIMS-LAT allows admissions for B.A., LL. B. (Hons.) and B.B.A., LL. B. (Hons.) 
  • Registrations open for B.Sc. (Applied Statistics & Analytics) program.
  • Registrations open for BBA-Hospitality Operations & Management program.


Navi Mumbai, 8th April 2021: NMIMS Deemed to be University, a legacy institution with an excellent academic reputation, invites applications for common entrance tests for undergraduate programs in commerce, economics, engineering, technology management and law in Navi Mumbai. NMIMS-NPAT is the common entrance test for the B.B.A., B.Com. (Hons.), B.Sc. Finance, and B.Sc. Economics. NMIMS-CET (NMIMS Common Entrance Test) facilitates entry into the engineering programs B.Tech. (Hons.) and technology management programs MBA Tech. (B.Tech. + MBA Tech.), while NMIMS-LAT (Law Aptitude Test) allows admissions to B.A., LL B. (Hons.), and B.B.A., LLB. (Hons.) programs. Registrations also open for B.Sc. (Applied Statistics & Analytics) and BBA-Hospitality Operations & Management programs.


Commenting on the merits of the programs, Dr. Ramesh Bhat, Vice Chancellor, SVKM’s NMIMS, said, “Today we need professionals who are equipped to lead Industry 4.0, for which domain knowledge and functional expertise in technology are imperative. In this new landscape, we will need professionals who can combine their subject expertise with a practical perspective and the soft skills required to work in a rapidly changing economy. At NMIMS Navi Mumbai, we are preparing future leaders, thinkers, and problem-solvers, with all-around training, by following a well-designed blend of theory and practice.”


Speaking about the campus, Dr. Parthasarathi N. Mukherjee, Director, NMIMS Navi Mumbai, further added, “NMIMS Navi Mumbai is counted among the best institutions in India, for good reason. Our carefully-designed curriculum is backed by a progressive and innovative pedagogy, taught by an eminent faculty. With world-class infrastructure, the campus is situated in a natural, scenic and serene environment that facilitates learning. Located in the emerging business hub of Navi Mumbai and with easy access to India’s financial capital, Mumbai, the institute offers students industry exposure through various avenues, from guest lectures to onfield projects.”




NMIMS-NPAT 2021 - B.B.A., B.Com. (Hons.), B.Sc. Finance and B.Sc. Economics

Eligibility : Applicants must have passed 10 + 2 or equivalent exam from a recognized board from any stream with a minimum aggregate of 60%. also require Mathematics and/or Statistics  as compulsory subject at Grade 12. To Apply, click 


NMIMS-CET 2021 - B.Tech. (Hons.) in Computer Science & Business System, MBA Tech. (B.Tech. + MBA Tech.) in Computers Engineering and Information Technology.

Eligibility : To be eligible for B.Tech. (Hons.) and  MBA (Tech.), applicants must have passed 10 + 2 or equivalent exam with science or science vocational with Physics, Chemistry and Mathematics (PCM) with a minimum aggregate of 50% in PCM. To Apply, click


NMIMS-LAT 2021 - B.A., LL. B. (Hons.) and B.B.A., LL.B. (Hons.)

Eligibility : The candidate must have passed 10 + 2 or equivalent exam from a recognized board from any stream with a minimum aggregate of 50%. To Apply, click 


B.Sc. (Applied Statistics & Analytics) program

Eligibility : Candidate must have passed 10+2 or equivalent examination including IB Diploma (IB certificate awarded is not eligible) with Mathematics / Statistics / Mathematics & Statistics as compulsory subject & 50% aggregate marks in any stream (Science / Commerce / Arts with Mathematics). Candidate with IB Diploma is eligible only if he/she has offered Mathematics / Mathematics & Statistics at SL / HL.

To Apply, click


BBA-Hospitality Operations & Management

EligibilityCandidate must have passed 10+2 or equivalent examination and must have obtained a minimum of 50% aggregate marks. OR. Candidates passing Diploma Engineering with Minimum 50% aggregate marks are eligible to apply. To Apply, click

About NMIMS Navi Mumbai


Keeping with the NMIMS legacy of progressive and innovative learning, the campus offers manifold advantages that can come with an eminent faculty, interactive and responsive learning and world-class infrastructure. SVKMs NMIMS Navi Mumbai Campus ranks among the top ten Business Schools in our country and this has been the legacy of this Premium Management Institute for decades. The SVKM’s NMIMS Navi Mumbai Campus is located in a natural scenic serene environment which provides an ideal atmosphere for pursuing higher education programs in management away from the noise and pollution of a metro city. SVKM’s NMIMS Navi Mumbai Campus provides an idyllic environment to engage in learning and the unique distinction of gaining ringside insight to metropolitan corporate dynamics against a budding and emerging business hub. For more information on program details, visit 


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About SVKM’s NMIMS University:

Established in 1981, NMIMS is today recognized as a globally reputed university with strong industry linkages. It offers multiple disciplines across 8 campuses that consist of 17 specialized schools, more than 17000 students, and about 750 full-time faculty members, 10 faculty members with Fulbright Scholarship and Humboldt International Scholarship for post-doctoral researchers. It is known for its consistent academic quality and research-focused approach towards holistic education. SVKM’s NMIMS has been granted Category-I Deemed University status by Graded Autonomy Regulation 2018 by MHRD/UGC and NMIMS Mumbai Campus is NAAC accredited with a CGPA of 3.59.


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Chai Sutta Bar brings A blissful cup of Chai for Everyone!

 Uttarakhand, 08th April, 2021; A cup of perfect Chai is a wishful thinking; the value of tea is much is more than that, it is a cup of happiness one urges for to begin their day - the thick sweet drink is an integral part of our lives especially in a country like India. It is not just a drink for us, but a ritual, a celebration and even a diversion from the regular affairs it is amongst the most popular drinks or beverages which is consumed by everyone. To tantalize your taste buds and give a plethora of menu options Chai Sutta Bar opened in Dehradun, within the shortest span of time Dehradun has become the biggest consumer market base for the brand.

With varied varieties and offerings, the brand launched a tea for everyone and for every mood in nine different mouth-watering flavours from Chocolate to Paan the brand has it all. Alongside the very tempting tea menu with Chocolate, Rose, Adrak, Elaichi, Paan, Kesar, Tulsi, Lemon & Masala chai the brand also offers twinkling Smoothies, Mojitos, Cold coffees, Shakes and some very pocket-friendly bites for all. The brand has also recently launched variety of Ice crushers to beat the heat this summer in Strawberry, Kiwi and Blue Berry flavours.

The brand sells approximately 3,00,000 kulhad’s of the blissful chai everyday across the length and breadth of the country and even abroad. In just a matter of 5 years Chai Sutta Bar has exponentially expanded in 70 + cities and 3 countries (Dubai, Oman & Nepal). The sole reason for being one of India’s most preferred Chai Bar is that every store designed by Chai Sutta Bar is designed in a way to spread love, network and positivity.  The ingredients used in preparation of all the above mentioned products are a mix of in-toxic, herbal, organic and healthy food items. However the brand has kept its pricing model at its utmost priority so that it can reach the maximum pockets.

Anubhav Dubey, Co-Founder, Chai Sutta Bar on the success of Dehradun outlet said; “In the endeavour of reaching maximum pockets we are delighted that the brand is able to serve something to everyone. However our special summer offering with new crushers in the menu card are going to be great tantalisers for our consumers. We are elated about the fact that the local audiences have liked our presence and are keen to explore more. Dehradun is a key market for us and getting such positive response is overwhelming.

About Chai Sutta Bar India

Chai Sutta Bar: Cuddle the Kulhad!!!

Chai Sutta Bar is a fast-growing Tea café chain in India that came into existence in 2016. Chai Sutta Bar envisions of making chai more than just a go-to beverage in India. The brand hails its origin from Indore the commercial capital of Madhya Pradesh. With the uniqueness and high-quality taste, the brand has expanded its portfolio and is now catering to 140+ outlets all over India in 70+ cities in the country and 2 outlets in Oman and Dubai respectively, by serving a minimum of 3 lakh Kulhad’s a day. The vision is to make it’s an international brand that describes the goodness of Indian tradition is served on the bar table by providing high-quality hygienic beverages in Kulhad at affordable prices. The brand is owned by the duo of Anubhav- Anand who are young entrepreneurs and have made it big with their sheer dedication and passion towards serving a Wishful cup of Chai.



चाय सुट्टा बार सभी के लिएस्वादों वाली तृप्तिदायक चाय पेश करता है!


Uttarakhand 08 April, 2021हर कोई एक कप परफेक्ट चाय का आनंद उठाना चाहता हैलेकिन चाय का मूल्य का इससे कहीं अधिक है। यह कपखुशी का भी एक कप है जिसके साथ कोई भी अपने दिन की शुरुआत करना चाह सकता है। गाढ़ा मीठा पेयविशेष रूप से भारत जैसे देश मेंहमारे जीवन का एक अभिन्न अंग है। यह हमारे लिए केवल एक पेय नहीं हैबल्कि एक अनुष्ठानएक उत्सव और ढर्रे पर चलती जि़न्दगी में एक चेंज लाना भी है। यह लोगों द्वारा सेवन किये जाने वाले सबसे लोकप्रिय पेय या बेवरेज में से एक है। आपके स्वाद को जगाने के लिए और कई तरह का मेनू विकल्प प्रदान करने के लिएअब देहरादून में चाय सुट्टा बार उपलब्ध है। बहुत ही कम समय मेंदेहरादून इस ब्रांड का सबसे बड़ा उपभोक्ता बाजार बन गया है।


विभिन्न किस्मों और ऑफरिंग्स के साथब्रांड ने हर किसी के लिए चाय पेश की है और हर मूड के लिए ब्रांड ने चॉकलेट से लेकर पान तक के नौ अलग-अलग फ्लैवर्स पेश किये हैंजो आपके मुंह में पानी ला सकते हैं। चॉकलेटरोज़अदरखइलायचीपानकेसरतुलसीनींबू और मसाला चाय के बहुत ही लुभावने मेनू के साथ-साथ ब्रांड सभी के लिए शानदार स्मूदीमोजितोकोल्ड कॉफ़ीशेक और अन्य किफायती बाइट्स पेश करते हैंजो आपके जेब पर भारी नहीं पड़ते। ब्रांड ने हाल ही में इस गर्मी में राहत देने के लिए स्ट्रॉबेरीकीवी और ब्लू बेरी जायके में विभिन्न प्रकार के आइस क्रशर भी लॉन्च किए हैं।


ब्रांड देश भर मेंऔर विदेशों में भीप्रतिदिन लगभग 3,00,000 कुल्हड़ की बिक्री करता है। महज 5 साल में चाय सुट्टा बार ने 70से अधिक शहरों और 3 देशों (दुबईओमान और नेपाल) में तेजी से विस्तार किया है। ब्रांड के भारत के सबसे पसंदीदा चाय बार में से एक होने का एकमात्र कारण यह है कि चाय  सुट्टा बार के प्रत्येक स्टोर को प्यारनेटवर्क और पॉजिटिविटी फैलाने के लिए डिज़ाइन किया है। ब्रांड के सभी प्रॉडक्ट्स को तैयार करने में इस्तेमाल होने वाले इनग्रेडिएंट्स इन-टॉक्सिकहर्बलऑर्गेनिक और हेल्दी खाद्य पदार्थों का मिश्रण हैं। ब्रांड ने अपने मूल्य निर्धारण मॉडल को अपनी सर्वोच्च प्राथमिकता पर रखा है ताकि यह अधिकतम लोगों तक पहुंच सके।


देहरादून आउटलेट की सफलता पर चाय सुट्टा बार के सह-संस्थापक अनुभव दुबे ने कहा कि अधिकतम लोगों तक पहुँचने के प्रयास में हमें खुशी है कि ब्रांड सभी के लिए कुछ करने में सक्षम है। मेनू कार्ड में नए क्रशरों के साथ गर्मियों के लिए हमारी विशेष पेशकश हमारे उपभोक्ताओं को आकर्षित करेगी। हम इस तथ्य को लेकर उत्साहित हैं कि स्थानीय ग्राहकों ने हमारी मौजूदगी को पसंद किया है तथा वे और अधिकएक्सप्लोर करना चाहते हैं। देहरादून हमारे लिए एक प्रमुख बाजार है और जैसी सकारात्मक प्रतिक्रिया मिल रही हैउससे हमअत्यधिक प्रसन्न हैं।"

Covid-19 Compels Urban Indians To Be More Proactive About Health And Fitness; Inclination Towards Health Apps Increases: Max Life’s IPQ 3.0 Survey

More urban Indians now are aware that health and fitness directly impacts the premium amount of term insurance

  • Urban Indians indulged in a variety of activities to keep themselves mentally and physically fit
  • Premium discounts for improving health and physical fitness desired by urban Indians
  • Realization of Critical Illness (CI) occurrence increases but CI rider adoption yet to see a wider uptake


8th April, 2021, New Delhi: Reinforcing its commitment towards ensuring greater financial protection for the country, Max Life Insurance Company Ltd. (“Max Life”/ “Company”) has unveiled the findings of the third edition of its flagship survey ‘Max Life India Protection Quotient 3.0 (“IPQ 3.0”)’ in partnership with KANTAR. With the Covid-19 pandemic having medical implications, IPQ 3.0 found urban Indians becoming more proactive about health and fitness. As per IPQ 3.0 , the number of people considering having an application for tracking their health was also significant during this time, as urban Indians said they’d be interested in using an app that enables discounts on premiums in response to maintaining certain health and wellness patterns.


On the back of heightened medical emergencies, a notable 72% of respondents said that they actively look for products that will improve immunity and 71% say that they pay attention to health and fitness regimes. In terms of looking after their health and fitness, urban Indians also indulged in a variety of activities to keep themselves mentally and physically fit – while 75% consumed healthy, home-cooked food, 54% regularly exercised (walking, gym, yoga), 47% went for regular health check-up and 30% adopted the use of fitness bands, health monitoring device, etc. – reflecting significant shifts in attitude towards health and fitness, in the backdrop of Covid-19.


Reflecting on the findings, Aalok Bhan, Director and Chief Marketing Officer, Max Life Insurance said Apart from reshaping the world we knew, the Covid-19 pandemic has brought about a sea shift in people’s approach to health, wellness, and overall wellbeing. Increased awareness of the value of protecting loved ones has led individuals to take charge of their physical and mental health and adopt healthier life choices and preference for connected wellness services. In light of this pronounced push towards health and fitness, there remains a massive opportunity for life insurers to impact customers. At Max Life, we aim to assume an active role in promoting wellness among our policyholders and offer products aligned with their evolving attitudes towards fitness. Our IPQ 3.0 survey is a testimony to that very commitment.”


In December 2020, Max Life announced the launch of ‘Max Life Critical Illness and Disability Rider’ (UIN: 104B033V01), a Non-Linked Non-Participating Individual Pure Risk Premium Health Insurance Rider (‘Rider’), and with it, as part of wellness benefit, the launch of ‘Max Fit’, a comprehensive wellness app designed to lead customers on a path of protection through holistic fitness and wellness. Available exclusively with the Rider, ‘Max Fit’ app offers other features such as a wellness assessment score, medicine reminder, daily health tips, and a wellness calculator for illnesses alongside discount (of up to 10%) on Rider premium at the time of renewal as a wellness benefit (as per rider terms and conditions), for maintaining healthy lifestyle patterns


The following findings reveal detailed insights pertinent to urban India’s attitude towards health and wellness in the backdrop of Covid-19:

  • In the backdrop of Covid-19, urban India inclined towards using health app, consideration highest among metros


While the Covid-19 pandemic created several health challenges, it has also led to an increased interest in nurturing health and wellness. Consequently, the survey revealed urban India’s inclination towards considering health apps that would enable discounts on premiums in response to maintaining certain health and wellness patterns. This consideration was highest among metros where 66% were inclined towards health app, followed by tier 1 and tier 2 cities where 59% and 47% of respondents respectively showed consideration for it.


  • More urban Indians now aware that health and fitness directly impact the premium amount of term insurance


Further, in the wake of the pandemic, the survey witnessed an increase in India’s levels of life and term insurance awareness. With it, a higher proportion of urban Indians were found to be aware that the health and fitness of the individual directly impact the premium amount of term insurance. At 76%, tier 1 cities respondents were found to be most aware of the impact of health and fitness on policy premiums. The awareness stood at 74% in metros, followed by 60% in Tier 2 cities.


  • Reduction in premium amount for improving health and physical fitness would be welcome


The survey also revealed significant changes in urban India’s attitudes towards premium discount as a reward for maintaining health and fitness. At 73%, urban Delhi was most inclined towards buying life insurance if it offered a reduction in premium amount for improving their health and fitness. 53% in urban Kolkata and 40% in urban Mumbai were disposed towards this health and fitness incentive. While innovative life insurance companies across the globe increasingly developing products that encourage healthy behavior and offer premium discounts to customers, IPQ 3.0 survey findings further point towards a similar opportunity back home. 


  • Realization of Critical Illness (CI) occurrence increases but CI rider adoption yet to see a wider uptake


On the back of heightened medical emergencies, the survey revealed an increase in the realization of critical illnesses across urban India. 25% of respondents, as opposed to earlier 19% respondents (in previous IPQ 2.0 survey), had the realization that critical illnesses could prey on them. As a result, compared to pre-Covid-19 where only 11% or 1 in 10 Indians brought a critical illness rider on their term insurance (per previous IPQ 2.0 survey), as per IPQ 3.0, now 26% respondents or 1 in 4 bought a critical illness rider with their term insurance policy.


While this is a marked improvement in relative terms, wider uptake of critical illness rider is yet to take place. In wake of Covid-19, 31% of metro respondents purchased critical illness with their term plans, followed by 24% in tier 2 and 23% respondents in tier 1 cities.



About India Protection Quotient


Instituted in 2019, India Protection Quotient is an annual survey by Max Life in association with Kantar aimed to understand the pulse of the Indian consumers in the financial protection space. Launched with the sub-objective to increase uptake of term insurance, as the most fundamental and economical form of life insurance, the survey aims to reveal the state of urban Indians with regards to current financial security levels, changing savings & investment patterns, key anxieties & triggers of financial protection in a contemporary world.


India Protection Quotient the degree to which Indians feel protected from future uncertainties, on a scale of 0 to 100, is a proprietary tool developed in partnership with Kantar. It is based on the attitudes, mental preparedness around future uncertainties, awareness, and ownership of life insurance product categories (term, endowment and Unit Linked plans).



About Max Life Insurance (

Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group, an Indian multi business corporation.

Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multichannel distribution including agency and third party distribution partners. Max Life has built its operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.  

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.

For more information, please visit the Company's website at


About Kantar:

Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.




  • The study is conducted in top 25 urban metro, Tier 1 and Tier 2 cities; hence, its findings are representative of metro, Tier 1 and Tier 2 cities of urban India only.
  • Metro – Delhi, Kolkata, Chennai, Bangalore, Hyderabad, Mumbai
  • Tier 1 – Ludhiana, Jaipur, Lucknow, Patna, Bhubaneshwar, Vizag, Ahmedabad, Bhopal, Pune
  • Tier 2 – Dehradun, Moradabad, Guwahati, Bokaro, Kolhapur, Jamnagar, Raipur, Ujjain, Hubli-Dharwad, Tiruchirappalli
  • IPQ 2.0 Vs IPQ 3.0 data comparison is amongst 25 markets only [6 metros, 9 Tier 1 markets and 10 Tier 2 markets]
  • The minimum sample to conclude any findings of the study is 270 with an error margin of +-5.964%.


NxtGen launches SpeedCloud™, India’s first Application Services Platform for the global markets. Set to liberate Public Cloud Service usage from proprietary technologies

Powered by Openstack, SpeedCloud™ allows users self-service manageability in a simple and safe/ secure virtual set-up, offering infinite speed & scalability coupled with unparalleled Price to Performance


National, 8 April 2021: NxtGen, a leading Cloud Technologies and Datacenter provider in India with existing Enterprise Cloud Services (ECS) operations has launched its public cloud computing platform SpeedCloud™ available for global markets. Backed by best-in-class technology components and powered by Intel, Canonical and Hewlett Packard Enterprise, SpeedCloud™ is NxtGen’s endeavour is to simplify and strengthen the adoption of opensource technologies in the country. The Indian cloud computing market is pegged at $2.2 billion, according to a recent NASSCOM study while adoption of public cloud services is expected to grow to $4.1 billion as per a forecast by Gartner Inc., a US-based research and advisory company.


SpeedCloud™ is based on OpenStack and is uniquely equipped to help users to adopt cloud services at value based price points, compared to existing industry options. Enterprises should save up to 82% compared to global service providers and also get superior performance. SpeedCloudTM accelerates enterprises, start-up and individual developer efforts to build differentiated applications take it to market in matter of weeks by leveraging comprehensive resources available on-demand.

·         Bare-metal servers for Gaming, High-performance Computing & low-latency database servers

·         High-performance virtual machines not just infrastructure as a service (IaaS), but also developer frameworks, SQL/NoSQL databases,

·         Managed Kubernetes as a Service and a new high-performance LXD containers from Canonical

·         Software as a Service – ready applications built by NxtGen’s in-house team and other ISVs are available


Every application requires few core-capabilities, to process payments, video/audio, data and protect & manage user identities and will be available off the shelf for developers to integrate into their applications and reduce their time to market.


SpeedCloudTM had been rolled out for a select few customers for their comprehensive testing and valuable inputs. Over 300 gaming servers are being used by customers across Europe and are thrilled by their performance.

SpeedCloudTM High-performance Computing Cluster was built with know-how and collaboration from HPE-Cray and Intel’s new generation processors, it is being used by few of the premier technology institutions across the country. This would be made available to all technology education institutions for free on a time-share basis so that students can learn to use super-computing models for research.


SpeedCloudTM is readily available for global customers at


India is a large country with millions of enterprises, to ensure customers are well engaged, NxtGen is rolling out SpeedCloudTM via 2,000+ value added partners. These partners are being trained not just to sell these services, but offer managed services for deploying, migrating and managing these cloud services.


Commenting on its launch, Mr. A. S. Rajgopal, CEO of NxtGen Infinite Datacenter said, “We at NxtGen take pride in presenting SpeedCloud, a decentralised cloud service built to revolutionize the cloud space globally. It is built to empower users to customise and deploy cloud services on their own terms at unmatched economics and performance. SpeedCloud™ offers a comprehensive platform for building and running applications. At NxtGen, our users are our priority and it is our passion to extend high quality cost-effective services/ solutions to them.”


Click-to-deployment mechanisms & speedy deployments of enterprise applications, pre-integrated modules for complete control, independent operations and services, highly secure physical and logical isolation of workloads, feasibility to scale up or down of workloads and seamless automation and integration between services and modules, makes SpeedCloud™ user-friendly. It also empowers users with its rapid application deployment across Bare Metal, Virtual Machine and Container-based Deployments. Furthermore, a study conducted by Cloud Spectator validates NxtGen’s superior Price-Performance efficiency, best-in-class value and cost optimisation to existing offerings in the market.


A team of cloud experts will also be available to assist and help resolve issues in real time.

About NxtGen Infinite Datacenter:

NxtGen is a Bangalore-headquartered, leading cloud-based service and Datacenter provider in India. Founded in 2012, NxtGen’s differentiated customer centric approach helps users of different scales, leverage NxtGen provided, reliable, secure, flexible, simplified IT solutions, through an existing, robust infrastructure at reduced running costs. NxtGen’s Infinite Datacenter vision, is a state where customers have elastic IT infrastructure available on-demand, and pay-per-use, resulting in freeing IT budgets to invest in new application roll-outs. The key services include a complete cloud cover, fulfilled through its Infinite Datacenter, IT Infrastructure Services, IT continuity Services, IT Transformation Services. Learn more about how NxtGen Infinite Datacenter enables hyper-converged hybrid compute infrastructure at