~ The awards recognize and celebrate some of the best global, regional, and national brands for their work and achievements~
National,
November 29, 2021: Milton,
a leading manufacturer and marketer of houseware products nationally and across
the globe, bagged the esteemed ‘Brand of
the Year’ title at the World
Branding Awards 2021-2022. A hat trick for the brand, the prestigious
honour was awarded to Milton by The
World Branding forum which stands testimony to Milton’s global recognition
and commitment to always offering their consumers with the best. The Forum recognizes
and celebrates brands globally for advancing branding standards for the good of
the branding community as well as consumers.
The
14th annual edition of The World Branding Awards was held virtually
for the first time since the beginning of the pandemic. Acknowledging and
lauding the efforts of some of the best global, regional and national brands, the
forum judged winners uniquely through three streams: brand valuation, consumer
market research, and public online voting. The virtual
ceremony saw the felicitation of each brand winning the title ‘Brand of the
Year’ in their respective categories. It also saw keynote speakers deliver
riveting speeches to all present.
Headquartered
in London, The
World Branding forum’s recognition is a consumer voted acknowledgement wherein
only brands with the highest recall and deepest connect with consumers from
their respective countries is chosen by them, hence not every category from
every country is awarded. Thus the award
is an honor that is given to truly worthy brands which makes it an exclusive,
notable achievement. Much
like the previous year, over 345,000 consumers from around the world voted for
their favorite brands, in 66 countries, across 6 continents. This led to a
nomination of more than 5300 brands out of which only 512 were named “Brand of
the Year”.
The World Branding Awards has recognized some of the biggest brands
across the world as winners for the year 2021-2022. Leading brands like
Spotify, Netflix, Amazon, CoCo, Lego, Nescafé, Nike amongst others received the
awards this year. Milton
won the illustrious ‘Brand of the year’ award in the Regional tier for the
Houseware Product category making it the third consecutive win for the brand,
an accomplishment that is celebrated by a few. Milton is also the only Indian
brand in this category to be awarded at this
prestigious forum. Thus, this achievement is truly
remarkable not just for the brand, but for India as well.
Ajay Vaghani – Founder & Managing
Director, Hamilton Housewares Pvt. Ltd says, “Being awarded ‘Brand of
the Year’ by the globally renowned ‘World Branding Awards’ for the third
time is a significant achievement for us at Milton. It is a testimony to the
tenacity and intuitiveness with which we innovate to add value to our
customers’ lives. Holding our consumers in the highest regard, we bring forth
products that not only facilitate their needs, but also become an essential
component in their lives.”
The winning brands have established strong brand recall,
top-of-mind awareness and trust among their consumers. The Awards are an acknowledgement
to the tireless effort of the teams that build and maintain the presence of
their brands in an ever-changing market.” said Richard Rowles, Chairman of the World
Branding Forum.
Launched
in 1972, Milton has been conceptualized with the endeavor to providing
innovative and efficient houseware products to customers that bring convenience
to life. These include an array of products that are inspired from the
day-to-day lives of the modern Indian customer offering them solutions to
everyday problems. Some of the popular products in the Milton portfolio include
bottles, casseroles, tiffins, flasks, jars and the IOT based smart products, to
name a few. Brand campaigns which include ad campaigns, digital activations, PR
and collaborations with suitable influencers and platforms for Milton have seen
the brand seamlessly command immense credibility across segments and all age
brackets. The brand has always worked towards achieving its vision and this
resolute commitment to bring a positive change to have won consumer loyalty in
India, and across more than 60 countries worldwide.
About Hamilton
Hamilton Housewares Pvt. Ltd. is one of the leading manufacturers,
wholesale suppliers, distributors and exporters of house-ware products in India
and across the world. Since its inception in 1972, Milton, one of its flagship
brands has carved a niche for itself amongst its customers as a pioneer of the
house-ware industry.
Today, the company is propelling ahead
with numerous brands under the Hamilton group that have become a truly global
homeware name. Hamilton's flagship brands, Milton, Treo, Claro and Spotzero are
designed to solve the daily problems faced by the modern Indian consumers who
desire quality products with maximum utility. Hamilton products are sold across
all trade channels – B2B, B2C, Retail Outlets and Online marketplaces.
About
the World Branding Forum:
The World Branding Forum (WBF) is a
global, non-profit organization dedicated to advancing branding standards for
the good of the branding community as well as consumers. This includes those
who work in the branding, design, marketing, advertising, public relations and
communications disciplines worldwide. The WBF produces, manages and supports a
wide range of programmes covering research, development, education,
recognition, networking and outreach. For more information, visit
brandingforum.org.
About
the World Branding Awards:
The World Branding Awards is the
premier awards of the World Branding Forum. The Awards recognizes the
achievements of some of the best brands in the world. Winners are selected
based on brand valuation, market research, and online public voting. For more
information, visit awards.brandingforum.org.
For further information please contact:
Madison PR
Megha Nambootiri
| megha.nambootiri@madisonpr.in | +91 9821567452
Mahima Pamnani | mahima.pamnani@madisonpr.in | +91 9833966030
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