SHELL LUBRICANTS UNVEILS THE ‘POWER OF PARTNERSHIPS’ CAMPAIGN TO CELEBRATE INDUSTRY COLLABORATION AND PARTNERSHIPS
Shell Lubricants Extends its brand promise of ‘Together Anything is Possible’ to help the industry achieve operational efficiency together Shell Lubricants, the global market leader in finished lubricants, today launched “Power of Partnerships” in Mumbai, to encourage industry collaboration and harness relationships to achieve operational efficiency together. The campaign is an extension of ‘Together, Anything is Possible’ (TAIP), the first global brand positioning for Shell B2B Lubricants, introduced last year. Moving forward from TAIP which first introduced the concept of reducing ‘Total Cost of Ownership’ (TCO), power of Partnerships’ aims to demonstrate the significance of powerful collaborations in advancing industries and helping companies overcome their challenges now and in the future. Highlighting the message of forging strong alliances, Shell launched ‘The Bat Doctor’ video, featuring Mr. Ram Bhandari, a celebrity bat doctor, who has made bats for c...