JSW Group forays into furniture business Launches FORMA in India
JSW targets Forma to be among top 5 furniture brands in India India’s leading business conglomerate, US$ 13 billion JSW Group today announced its formal foray into India’s fast growing furniture market with the launch of its brand, Forma. This business foray is part of JSW Group’s diversification into consumer facing businesses. The launch of Forma enables the infrastructure conglomerate to capitalize on the immense growth potential of India’s furniture market which has been recording CAGR of 11% in last 5 years. Forma is launched as a brand of JSW Living Pvt Ltd. The company will be present across the value chain of furniture, furnishings and daily living objects that impact the Indian consumer’s life. There is strong focus on sustainability and durability, to deliver good design to a larger number of users. Forma has developed a relevant product portfolio for the Indian consumer based on extensive market research. According to Mrs. Tarini Jindal Handa, Managing Dire...