SPIRIT OF MUMBAI

    The 20 th  edition of three-day global convention on the media and entertainment industry,  FICCI FRAMES 2019 , got underway with  Mr. Amit Khare, Secretary, Ministry of Information & Broadcasting,  underscoring the need for self-regulation by media and entertainment industry players to allow the industry to grow. “We have taken the initiative of having a national broadcast policy. One should consider self-regulation and less regulation if we want the system to grow,”  he said. On content generation and enhancement, Mr. Khare stressed the need to encourage co-production as it would bring more countries together and result in greater viewership. Mr. Uday Shankar, Vice President, FICCI , said, “India is one of the most exciting markets for the Media and Entertainment industry. The great Indian media story has just begun,” and mentioned how the media and entertainment industry and FICCI FRAMES were growing by leaps and bounds...

 Frame Your Idea (FYI) at  FICCI FRAMES 2019 , concluded yesterday, created even greater access to content producers for those with a creative spark and the burning desire to achieve success in celluloid but having no access to makers. During the 3 days of FYI, over 3500 meetings fructified between 400 writers/idea owners & over 50 Producers/Studios/ Broadcasters. These meetings were across various categories including Film, Animation, Digital/Web Series, TV, and Documentary. Over 50 FYI panelists consisted of content teams of producers, directors, studios, broadcasters and content aggregators, looking for that next big idea, story, script or finished content that they would want to grab and put out there. In 2015, FICCI conceived and executed this 'first of its kind' forum in India called  ‘Frame Your Idea’  (FYI) with the intention to create access for creative minds to pitch their ideas, stories or scripts to best content producers. The foru...