Wednesday, July 31, 2019


Winners will be Offered an MBA in Global Hospitality Management in Switzerland

 The Indian Hotels Company Limited (IHCL), South Asia’s largest hospitality company and Swiss institution Les Roches Global Hospitality Education, ranked number 3 of the world’s top institutions for hospitality management by the QS World University Rankings 2019; are joining forces to address the prevalent skills gap and prepare the next generation of leaders to support the growth of the travel and tourism industry in India.

“With its natural beauty and cultural attractions, rich diversity and a unique tradition of hospitality, India is already a popular travel destination. We look back on a long-standing presence in India and are thrilled to associate Les Roches’ Swiss model of education with IHCL, developing the necessary skills and promoting the career opportunities in the hospitality industry,” commented Dr Christine Demen Meier, Managing Director of Les Roches.

A dedicated initiative titled “The next General Manager of India” aimed at young hospitality professionals, will award one full scholarship to study at Les Roches’ MBA in Global Hospitality Management program in Switzerland, followed by a fast track development program at an IHCL hotel. Additionally, Les Roches will offer 50% scholarships to five runners up. Shortlisted applicants who meet the program’s admission requirements will submit a business case and compete at a final selection event in Mumbai.

IHCL as custodian of Indian hospitality has played a responsible part in nurturing talent in the industry. India has a huge untapped talent pool which is waiting to be unleashed. With forecasts of India being an over $ 5 trillion economy and the robust growth of travel and tourism, there is tremendous opportunity  for hospitality professionals. The partnership with Les Roches is one such significant step in creating global leaders of tomorrow,” said Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL. 

With an innovative curriculum that integrates business strategy, management theory and real-world problem solving, Les Roches’ MBA in Global Hospitality Management provides students with the skills and insights necessary for senior managerial positions. The program consists of two semesters of study, culminating in the submission of a dissertation and includes two experiential study trips to Chicago and Shanghai, adding global experience and industry exposure.

For more information on “The Next General Manager of India”, please visit

Tuesday, July 30, 2019

64% directors are worried about the impact of AI on their organizations

Dale Carnegie’s Whitepaper on ‘Beyond Technology’ talks aboutPreparing People for Success in the Era of AI

Dale Carnegie of India organized ‘Expert Forum 2019,’ aglobal thought leadership annual roundtable on Friday, July 19 in New Delhi. A whitepaper on the theme “Beyond Technology: Preparing People for Success in the Era of AI” was launched at the event. Expert Forum is an exclusive thought leadership event that brings together some of India’s foremost thought leaders and opinion-makers to brainstorm, challenge conventions and provide perspective on concepts that are critical for organizational success.

The whitepaper highlights a survey covering 3,500 employees where they were asked about how they feel about AI and what they expect from it, with the objective of providing useful insights for leaders. The research revealed a snapshot of current attitudes as well as important factors that enlightens professionals about successful implementation of AI in the organizations. The survey indicates that more than 60% of respondents are likely to accept appraisal by AI, if they are fully aware of the criteria. 32% of the respondents mention that they are not fully equipped with this criterion. Two in three people surveyed said they felt positive about AI taking over routine tasks so that they could focus on more meaningful work.

This year’s roundtable discussion was based on the survey that highlighted howachieving the full potential of AI depends on a successful partnership between humans and machines. The research further identified three important aspects that would help employees feel more positive about AI:
  • Trust in their organization’s leadership
  • Transparency resulting in a clear understanding of what the AI does
  • Giving employees confidence in their ability to transition

The whitepaper laid down aspects related to building trust at workplace where employees can have a positive attitude towards change, be willing to learn new skills and accept changing roles working alongside machines.
Pallavi Jha, Chairperson and Managing Director, Dale Carnegie of India said, “In today’s organizations, success depends on human-machine partnerships. Leaders should focus on building trust, providing transparency and building confidence in their workforce to be able to evolve along with the changing way of work. Trust and transparency will go a long way towards bringing in more people into decision making processes and helping employees approach AI with a positive attitude.”

Dale Carnegie’s global experts, Mark Marone, PhD, Director, Research & Thought Leadership, Dale Carnegie and Associates, Juliette Dennett, Managing Director, Dale Carnegie Northern England, Jordan Wang, Managing Director New South Wales, Dale Carnegie Australia set the stage for an engaging discussion on usage of AI across industries. An esteemed group of top HR leaders shared valuable insights on how the need for soft skills is evolving and gaining more prominence around the world.

Some of the eminent delegates present at the roundtable were Daljit Singh, President, Fortis Healthcare, Ashok Kumar Balyan, CEO - Oil & Gas Business, Reliance and Carmistha Mitra, Vice President - Human Resources, Mahindra & Mahindra Limited

About Dale Carnegie of India:

Dale Carnegie of India represents the first corporate face of the Training Industry in India. As a company dedicated to Performance Enhancement, it offers ‘Talent Development Solutions’ in the areas of Leadership, Communications, Presentations & Public Speaking, Sales Training, World Class Customer Service, Interpersonal Skills, Building High Performance Teams, Media Training, E – Learning, Executive Coaching and Profiling & Competency Assessment tools in a variety of formats to suit various needs. In over 10 years of its operations, Dale Carnegie of India has succeeded in setting new global benchmarks and has created a quiet revolution in this sector. The incredible work of Dale Carnegie of India has been well recognized by Dale Carnegie & Associates by way of numerous awards for Superior Training Quality, Most Number of Trained Graduates, Best Start – up Operations Award, etc. Headquartered in Mumbai, Dale Carnegie Training India has its branch offices in Delhi, Bengaluru and Pune.

Azent Overseas Education- INR 250 Cr EdTech Startup; new venture of Atul Nishar that redefines student experience

 State of the art tech driven advisory
 Students from across the country to benefit from online offline counselling
 Education corporate which revolutionizes overseas education currently dominated by unorganized players
 Extensive use of Data Mining, AI, Analytics to help students choose the right education
 Virtual Reality for students to experience campus environment

 Azent Overseas Education Limited, an online offline EdTech Startup founded by
Atul Nishar (Founder Hexaware Technologies Ltd and Aptech Ltd ) and his daughter Priyanka Nishar - an alumnus of Harvard Business School and Cornell University seeks to disrupt the overseas education advisory industry with extensive and effective use of innovative technology.

To study abroad is a life changing decision for Indian students. They need impartial guidance backed by a good knowledge base and up to date information. Azent aims to offer these to the students by using modern technology like AI, data mining etc. Azent focuses on diverse offerings, providing students the best possible admissions guidance, while keeping in mind their individual strengths, to set them up for future success.

“Azent is structured as a Public Limited company. This is one of a kind as distinguished from the proprietary and partnership model that is prevalent in the advisory industry. We have planned an investment of INR 250 Cr in cutting edge technologies, building of products and offerings, acquisition and centre infrastructure.” said Atul Nishar, Founder, Azent Overseas Education.

Priyanka Nishar, Founder, Azent Overseas Education added, “Our students can access over 1200 universities across the world. We match students to the best possible universities where they will excel in their programs. Our comprehensive list of scholarships will guide students and further their possibilities.”

The Azent Edge
As an entrepreneur Atul Nishar, has been an industry leader in both Education and IT Sectors, founding companies which have established themselves both globally as well as in India. Priyanka Nishar(Founder), having studied at Harvard Business School and Cornell University is best suited to provide guidance on
overseas education. Having worked with the Admissions Committee of New York University Stern School of Business, Priyanka understands what universities are looking for from their ideal candidates. 
This dual perspective coupled with use of cutting edge technology brings strong expertise in providing the right guidance to students. Adoption of Digital disruptive technologies With its unique online offline business model, Azent aims at adopting digital means to transform education advisory and student guidance. Its technology driven state-of-the-art centres in Mumbai, Thane, Chennai, Hyderabad and Bengaluru will help students in selecting the right course and university from over 1200 universities across USA, Canada, UK, Australia, New Zealand, Germany, Ireland and Singapore. Azent will also help them get continued support with applications, visas and pre- departure

With the effective use of technology, these services are not location specific. As more and more students from smaller cities and towns decide to study overseas, many may not have the option of meeting experienced counsellors face to face without travelling to their nearest city or centre. For such students,
Azent has an Online Counselling Centre, which offers the same one on one interaction and attention, from the convenience of their own homes. Students have “Any time anywhere access” and with the assistance of proprietary tools and templates, Azent can support them seamlessly and effectively. Azent offers immersive student experience and guidance through use of Virtual Reality (VR) at each of its “Experience Centres”, which is a first of its kind for the overseas education industry. Students can experience university campuses in Virtual Reality, have their questions answered by India’s first admissions Chatbot, and meet with highly experienced counsellors to help with their decision making.

About Azent
At Azent Overseas Education Ltd, we have a strong commitment to education and career development. We are passionate about bringing global education to the doorsteps of students all over India. Integrity is essential to the admissions process and Azent is committed to the highest ethical standards. Our
organization and our counselors pledge ethical and respectful behavior in our interactions with our students and their families. We aspire to become the world’s leading global education advisory, unleashing potential, one student at a time.
To learn more please visit

Monday, July 29, 2019

Style collaborates with Brilliance: Indian Skipper Virat Kohli unveils the Revolutionary Philips OneBlade

- Experience the power of 3. Style, trim and shave with the new Philips OneBlade

- A revolutionary grooming tool for the modern men

- Priced at 1899/-

Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the launch of the latest innovation in male grooming technology – the Philips OneBlade. A revolutionary product, the Philips OneBlade combines capabilities for styling, trimming and shaving in one hybrid tool. Setting a new benchmark in the male grooming segment in India, OneBlade is a one stop solution for today’s men who love experimenting with their facial hair style without too much hassle.

Unique OneBlade combines modern-day technology of Philips break-through innovation which
allows men to style, trim and shave with just one tool, while keeping the skin feeling soft. The dual
sided blade enables easy styling and shaping of beard. Its shaving technology features a fast-moving
cutter that moves 200 times per second for precise sharp edges and comfortable shave. It includes a
single replacement blade, built with a rechargeable handle that offers three trimming combs of 1, 3
and 5 mm, respectively that lasts up to four months. It comes with a protective plate on top of the
cutter, preventing the blade from touching skin and a long-lasting battery that holds 45 minutes of
styling in a single charge.

Commenting on the launch, Gulbahar Taurani, President, Personal Health, Philips India
Subcontinent said, “At Philips, our endeavour is to design all our products keeping in mind the
evolving needs of our consumers. Our latest addition, the Philips OneBlade stands out in its category
and provides a one stop solution for men looking to embrace their own style without the rigidity of
traditional male grooming. It gives a superior cutting performance and empowers millennial men to
experience the power of three – Style, Trim and Shave. We hope our consumers across India would
make the most of this innovative product while achieving their best styled look.”

Speaking about the product, Virat Kohli, Brand Ambassador for Philips Male Grooming said, “I
have always loved experimenting with my looks – it goes with my personality. I prefer Philips
products as they guarantee great styling with convenience and comfort. I am really excited about
the newly launched Philips OneBlade – it combines trimming, styling and shaving in one device with
the reliability, comfort and convenience one can expect from Philips products. Given my busy
schedule, Philips OneBlade is a must have for me.”

Convenient and hygienic, the styling tool gives a confident sense of facial styles, from a chin curtain
and a perfect stubble to a clean-shaven look while gently gliding through facial hair regardless of the
length. Encased in a waterproof body, the OneBlade is water resistant, can groom both wet and dry
hair and provides a refreshed look without any cuts and nicks.

The Philips OneBlade is priced at an MRP of 1899/- and comes with a two years warranty and one-
year extended warranty on product registration through Philips India website-

 Website:
 Facebook:
 Instagram: @philipsindia
 Hashtags: #TheFuturelsOneBlade #OneBladeDoesItAll

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2018 sales of EUR 18.1 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at

The 15th Annual Fura Retail Jeweller India Awards 2019 ‘Grand Jury Meet’ Announces Top 100 precious jewellery of India 2019!

Laleh Busheri (Entrepreneur), ), Ananya Banerjee (Celebrity Chef, YouTuber and Artist), Tanishaa Mukerji (Actress), Namrata Baruwa Shroff (Interior Architect),  Rina Dhaka (Designer),Perizaad Zorabian (Actor)  at the Grand Jury Meet of 15th Annual Fura Retail Jeweller India Awards 2019
 The 15 th Annual Fura Retail Jeweller India Awards 2019 widely known as the Oscars of the jewellery industry, held its GRAND JURY MEET showcasing India’s top nominated jewellery creations at Jade Ballroom, Sahara Star, Mumbai. At the Grand Jury Meet, a panel of eminent juror unveiled top-rated unique,
creative and innovative designs from some of the most reputable jewellery houses across the country.

The Jury Panel included Perizaad Zorabian (Actor), Isha Koppikar Narang (Actress), Tanishaa Mukerji (Actress), Namrata Baruwa Shroff (Interior Architect), Ananya Banerjee (Celebrity Chef, YouTuber and Artist), Schauna Chauhan (Entrepreneur), Rina Dhaka (Designer) and Laleh Busheri (Entrepreneur)

Speaking at the Grand Jury Meet Soma Bhatta, Editor, The Retail Jeweller- India’s favorite business magazine for Jewellers & the organizers of The Retail Jeweller India Awards 2019, said, “Jewellers with strong design capabilities showcase the best of their work at the awards. The diverse panel of jurors, each with a honed eye for luxury and uniqueness, select the Top 100 precious jewellery designs after carefully evaluating over 400 designs on display across 20 jewellery categories.”

Retail Jeweller India Awards is the oldest and the most prestigious awards ceremony in the Gems and Jewellery Industry. It celebrates the top creative design work of the Indian retail jewellers. The winners in each of the categories will be declared in a Gala Awards ceremony on 10th August.

Event partners for this edition of awards include Fura Gems, is Gemstones Mining and Marketing Company; Ithra Dubai, Gold Souk partner; Solitaire Gemological Laboratory, an independent international laboratory for Diamond and Jewelery certification; Hari Krishna Exports (Kisna Diamond Jewellery) One of India’s largest Diamond and Jewellery Manufacturing Organizations ; Damara Gold, a leading gold jewellery manufacturer, Diamond Producers Association, Formed by seven of the world’s leading diamond companies, the Diamond Producers Association (DPA) exists to maintain and enhance consumer demand for, and confidence in diamonds.

Maruti Suzuki's Next Gen Ertiga tops the chart as market leader

  • Launches CNG variant, only MPV in the country with factory-fitted CNG
  • Grows 60% post launch of Next Gen Ertiga in November 2018
  • Over 8,000 units average monthly sales in the past four months

Mumbai, July 29, 2019: Maruti Suzuki India today announced sale of over 61,000 units of Next Gen Ertiga, since its launch in November 2018. This is 60% growth compared to the same months in the previous year. Surge in sales of Maruti Suzuki’s Next Gen Ertiga has helped the urban MPV achieve the pole position in the segment. With an average monthly sale of over 8,000 units, the next Gen Ertiga is India’s best-selling MPV.

Keeping the customer needs in mind and to further strengthen green technology footprint in India, Maruti Suzuki India today announced the launch of new factory-fitted CNG-powered Next Gen Ertiga. The factory-fitted CNG option will be available for customers in VXI variant, offering impressive mileage of 26.20 km/kg thereby minimizing the cost per kilometer.

The Next Gen Ertiga is the only MPV in the country to offer factory-fitted CNG option. The factory fitted CNG vehicle comes with standard warranty benefits and convenience of Maruti Suzuki’s service network spread across India. The CNG-powered Next Gen Ertiga will offer maximum performance with dual ECU (engine control unit) with intelligent-gas port injection system. This ensures active pick up and superior drivability.

Humbled by the success of Next Gen Ertiga and the blockbuster response it received from customers, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said: “Ertiga has managed to win customer hearts with its focus on safety, design, style, space and performance. In the short span of nearly eight months of its launch, the new Ertiga’s accomplishment of achieving the market leader position in MPV is overwhelming considering the growing competition in this segment. The robust sales of the new Ertiga prove that it has secured its place in the market as a car that offers its users the perfect companion to go about their everyday lives. We thank all our customers for ‘moving together’ with us in style with Next Gen Ertiga in its successful journey. With the CNG-powered Next Gen Ertiga, customers will be able to enjoy the benefit of better fuel economy and superior technology which is safe, reliable and environment friendly.”

The Next Gen Ertiga is high on safety. It is equipped with safety features such as dual airbags, high speed warning alert, front seat belt with pre-tensioners and force limiters, ISOFIX child seat anchorages, ABS with EBD and brake assist and reverse parking sensors as standard fitment across all variants.

The Next Gen Ertiga is longer (4,395 mm), wider (1,735 mm) and taller (1,690 mm). The interior of the car has been designed keeping in mind the comfort of all the passengers. The third-row reclining seats, the extra head room and the cooling cup holders make the journey comfortable. The boot space has been increased by almost 55% with three rows up and about 9% with two rows folded down.

Maruti Suzuki’s evolutionary design sensibilities and technology capabilities are taken to the next level with the Next Gen Ertiga. The luxurious dual tone interiors feature a sculpted dashboard with maple wood finish and chrome accents, offering a high level of craftsmanship. The leather wrapped flat bottom steering wheel with easy access controls adds convenience with style.

The factory fitted CNG variant of Next Gen Ertiga will be available at Rs. 887,689/- lakh, ex-showroom Delhi.

Artimas Fashions introduces one8 innerwear in collaboration with Virat Kohli

 Artimas Fashions Private Limited and one8 by Virat Kohli have announced the official launch of the much-awaited one8 innerwear range today through e-commerce channels. The partnership between both the entities was facilitated by Cornerstone Sport, which exclusively represents the Indian Cricket Captain, Virat Kohli. The one8 innerwear has initially launched two ranges under,‘Edge’ and ‘Game’, which include innerwear varieties and socks in the premium category.

Artimas Fashions Pvt. Ltd., a subsidiary of Lux Industries Ltd., is the official licensee for Indian cricketer Virat Kohli’s one8 innerwear collection. Having announced the tie up with one8 in the previous year, the company has officially flagged off the brand on e-commerce today with a TVC campaign featuring Virat Kohli. This launch was planned post a year long conceptualization of marketing strategies and execution of the TVC to build better brand connect with the consumers.

Commenting on the launch of the innerwear products from one8, Indian Cricket Team captain Virat Kohlisaid, “I am excited and optimistic about the launch of one8 innerwear. Today’s era is defined by the restless and dynamic youth of the nation, where style and flexibility go hand in hand with comfort. As a sports person I am extremely cautious when it comes to finding comfort both on and off field. The same ethos has been carried forward into the entire range of innerwear. With this launch, we not only aim to revolutionize the industry, but also intend to evolve identities synonymous with the brand.”

The brand offerings has been thoughtfully created for a generation, which is always on the move and believes in finding comfort in every situation. one8 innerwear’s marketing proposition primarily focuses on this aspect, where the brand is portrayed as the ideal representative of the restless youth. Staying true to brand philosophy, the subtle branding strikes a chord with the core messaging “Comfort for the Restless”.

Speaking on the occasion, Mr. Nischal Puri, MD, Artimas Fashions Pvt. Ltd. said, “It took us more than fourteen months to conceptualize and finalize the concept for the one8 innerwear launch to align it with the fact that it is a brand, owned by one of the biggest youth icon for our time. The association aims to build exclusivity in the category amongst the youth since the brand conception is created on the dynamism and spirit of Virat as a personality. ”

“We are initially introducing the brand through e-commerce and we aim to launch it through physical retailers by next quarter. After tapping the innerwear market in India, we look forward to taking the brand international in the coming years”, he further added.

The men’s innerwear industry in India is marked at INR 15,000 crores, out of which INR 5,200 crore is dedicated to the middle and the premium market segments and one8 innerwear aims to position itself in this segment. With the initial market launch, the brand has unveiled its range through two collections,Edge and Game with prices starting at INR 181.
Speaking on the occasion, Mr. Saket Todi, Senior Vice President, Lux Industries Ltd. said, “We are extremely pleased and optimistic about the association with one8. We believe this association will not only redefine the industry but will also aim at evolving distinctiveness synonymous with the brand.”

Mr. Udit Todi, Senior Vice President, Lux Industries Ltd. added, “With the launch of one8 innerwear range, we look forward to a better brand connect with the consumers. We hope to offer a brand, which resonates the personality and ethos of the youth. We believe that it will become the most preferred brand in the premium category representing the youth of India.”

With an aim to redefine the innerwear comfort, the brand intends to fill the existing void in the premium innerwear market in terms of the product offering and marketing innovation & positioning. Virat, being the most prominent youth icon in India, looks forward to establishing brand one8 that resonates with his individual personality to fill this industry gap.                              

About Artimas Fashions Pvt. Ltd.:
Artimas Fashions Private Limited (AFPL) aims to rekindle men apparel and innerwear segments with a singular objective of offering consumer brands that reflect their lifestyle.
Artimas Fashions Private Limited has exclusive license for One8 innerwear and loungewear and also owns Actimaxx – the active wear brand. Headquartered in Kolkata, AFPL has 100% in-house manufacturing capabilities and has an installed capacity of more than 3 million garments per annum. 

About one8:
One 8 is Virat Kohli's brand conceptualised by Cornerstone- Mumbai based sports management and talent representation agency, which also represents Virat Kohli.  one8 celebrates Virat’s philosophy and way of life. It is an opportunity for his fans to connect with him on a deeper level, giving them access to an unseen side of his personality. one8 aims to follow his journey closely, grow with him and celebrate his legacy forever.

RED FM is set to catch the pulse of Indian youth with the launch of ‘Indie Hain Hum’

The show is a part of RED FM’s initiative for independent music- RED Indies

93.5 RED FM, one of the largest and most awarded private radio networks, today launched a new show, ‘Indie Hain Hum’. It is a part of RED Indies, a  platform to promote and support independent artists and grow the independent music scenario in India. The show was launched by Darshan Raval along with the RED FM team in presence who’s who of the music industry at Hard Rock Café in Mumbai today.

Encapsulating the vibe of the youth and their ever growing affinity for differentiated music which now  Indian independent music in India has to offer. RED FM brings a special weekend show-‘Indie Hain Hum’, which will be hosted by Darshan Raval and promises to bring forth the immense potential of the rapidly growing Indian independent music industry. Every episode will highlight an Indie music artist, who has grown to popularity from the roots and made it to the hearts of the Indian youth. The show will also give new musicians a platform to showcase their talent to the audiences.

Commenting on the launch of the show, Nisha Narayanan, COO & Director, RED FM and Magic FM, said, “RED Indies is a completely language and platform agnostic channel and is dedicated to discover new music with a combination of artists from PAN India. RED FM’s vision has always been to play some great music for listeners, irrespective of its genre. It’s a humble effort by RED FM to blur the differentiation between independent and Bollywood music. We are confident that ‘Indie Hain Hum’, our firdt show under RED Indies will mark the transformation of the radio and music industry to help grow the community of Indie artists.”

Speaking about the show, popular singer, Darshan Raval said, “Music is something that brings people together, it has no boundaries and can be heard in any language. I am delighted that RED FM has started an initiative- Red Indies to support Independent artists like me. ‘Indie Hain Hum’ show will serve as a pivot where Independent artists will come together from all over the country to capture the essence of the evolving music scene in India. Being a host of ‘Indie Hain Hum’, I am truly looking forward to witnessing some new and engaging talent for the discerning music loving audiences.”

In recent years, Indie music has gained momentum in the country. ‘Indie Hain Hum’ will play a significant role in bringing out the hidden talent in India as Independent music and artists significantly contribute to the music industry as well. RED FM will help bridge the gap and empower artists from regional states and push their talent and brilliance to an extensive audience as well.

About 93.5 RED FM:
We are Irreverent; we are young, cool and trendy. We are the voice of today’s Millennial. We are one of the largest radio networks in the country. We are RED FM. Based on the internationally successful CHR (Contemporary Hit Radio) format we play only Super Hit music. With the brand philosophy and attitude that is ‘Bajaate Raho!’ at RED FM we always speak up for the right, for the people. Our listeners are at the heart of everything we do and so we are called the ‘station for expression’ by establishing an emotional connect with them. We do things differently; we don’t follow the herd and its testament to the fact that RED FM boasts of over 427 award winning campaigns including BEST BRAND, BEST FM STATION & BEST RJs.

Friday, July 26, 2019

Texila American University Announces Scholarship worth Rs. 20 lakh for NEET qualified students

The institute aims to give medical aspirants a chance to fulfil their dreams of becoming a doctor

Mumbai, As NEET results are declared, many students who qualified the exams will be worried with the limited amount of opportunities available for them to pursue MBBS in India. Each year, many meritorious students miss out on getting admission in an Indian medical education institute even after qualifying NEET due to the limited amount of seats in government colleges, high cut off rate and increased fees in private medical colleges.  Students are currently facing the heat of excessive competition as out of the 63,000 available medical seats, 50% are allotted to private colleges. This year, around 15 lakh students applied for the exam and currently as many as 22 medical aspirants are competing for a single seat. Acknowledging the heartening condition of the medical education in India, Texila American University (TAU) announced a scholarship of Rs. 20 lakh to help many NEET qualified students fulfil their dream of becoming a doctor. TAU has declared the scholarship for every meritorious student and is giving them an opportunity to pursue their medical aspirations abroad.

Established in the year 2010, Texila American University has been developing great minds in the field of medicine. Represented by a tradition of innovation and research, TAU is breaking new grounds, pushing forward the boundaries of knowledge and making an impact. TAU has been a destination for medical education for students from India especially from states like Karnataka, Tamil Nadu, Kerala, Andhra Pradesh, Telangana, Maharashtra, Punjab, Delhi, Gujarat, West Bengal and North-eastern states. The institute has students from almost 40 countries and admits admissions twice a year, i.e., March and September as the academic results of most of the students are declared in June.

TAU offers students options to either study in the normal track where they can return to India with inbuilt training to clear Foreign Medical Graduate Examination (FMGE) or the US track with which they can continue their clinical rotations in the US. This is also the first step for them to explore opportunities about post graduate residency training in United States. In addition to this they will also be trained in United States Medical Licensing Examination (USMLE).

“Owing to the natural calamities like cyclone Fani in Odisha and train delay in Karnataka, we believe that the results of many students in these states may have been affected. Hence our university decided to double the amount of scholarship this year from Rs. 10 lakhs to Rs. 20 lakhs. With limited number of medical seats being available in the country, many such students who may have qualified NEET this year may be feeling low and would be thinking of burying their dreams of becoming a doctor. We wish to help such aspiring students in the best possible way and through our scholarship we are offering them an opportunity to pursue their medical aspirations,” said Mr. S.P. Saju Bhaskar, President, Texila American University.

For further details: Email ID: enquiry@tauedu.orgWebsite:

Wednesday, July 24, 2019

Maruti Suzuki celebrates four years of NEXA, the fastest growing auto retail channel in India

363 outlets across 206 towns and cities
NEXA Music would be releasing its 3rd song to celebrate NEXA’s fourth Anniversary
 Maruti Suzuki India announces that its premium retail channel NEXA has completed four years and has emerged as the fastest growing automobile retail channel with close to 1 million delighted customers. In this short span, NEXA has 363 outlets covering 206 towns and cities across the country. To celebrate NEXA’s fourth anniversary, NEXA Music will be releasing its brand new song in the coming week.

With the first NEXA showroom in 2015, Delhi, NEXA has touched the imagination of young and aspirational customers. The testimony to this is nearly half of NEXA customers are under 35 years of age. NEXA, a first-of-its-kind initiative that goes beyond just selling cars, has attracted first time buyers, which makes up to nearly 70% of its total sales.

Expressing his gratitude to the customers for their support, Mr. Shashank Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India Limited, said, “We are jubilant about the fourth anniversary of NEXA, and to announce the upcoming release of NEXA Music’s 3rd song. Both these milestones accentuate NEXA’s focus on creation and reinvention. This has been proven by our commitment towards providing the newest technologies to our customers. We thank all our customers for their support towards NEXA and not only inspiring its creation, but also encouraging its growth and diversification into other fields.”
NEXA believes in extending its services beyond selling cars, and this is reflected in its successful forays into the fields of fashion and music. From collaborating with iconic lifestyle properties like IIFA, Lakme Fashion Week to partnering with big names in the music industry to launch original English music, NEXA has created multiple unique experiences for its customers.

NEXA offers a range of vehicles across segments, including the S-Cross, Ciaz, Ignis and Baleno. The offering has grown at a fast pace, with 250+ outlets within 2 years of its launch and 350+ outlets within 4 years. NEXA furthered its reach by the launch of its Mobile Terminals in June 2019, the first in Haryana and Punjab and the second in Odisha. The two terminals managed to cover 10 cities in 45 days, with 1000+ total visits.

Sony MAX kicks off the celebrations to landmark 20 glorious years of entertaining movie lovers!

~ SONY MAX Marks the milestone with a new brand campaign ‘Yeh Hai Desh Ki Deewangi’ ~

Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row. To mark this milestone and kick-start the celebration of 20 glorious years of entertaining movie lovers in India, Sony MAX has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’.  The campaign – Yeh Hai Desh Ki Deewangicelebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life. The TVC, which first aired at 20:20 on 20 July 2019, marks the launch of an elaborate marketing blitzkrieg across multiple touchpoints as a run-up to the special day in October 2019.

The latest TVC, the first of many initiatives in a three-month integrated campaign, “Yeh Desh ki Deewangi” relives classic golden moments from some of the most memorable movies of the past two decades. India has grown up on a staple feed of filmy masala, culture curry and cinematic servings dished up by Sony MAX. Gullu Gulati, the central character of the campaign, is the personification of the deewanapan of Sony MAX. The film follows Gullu Gulati, charting a 20-year journey of ‘Deewangi’ as he lives his life unabashedly imitating iconic scenes from movies and his favorite stars like Raj Aryan from Mohabattein, Raj from Dilwale Dulhania Le Jayenge, Bahhubali and Sultan. 

The TVC’s are conceptualized by DDB Mudra Group Contract and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

For two decades, Sony MAX has kept the hearts of movie enthusiasts across the country beating through a wide selection of films. Along with popular and beloved Bollywood titles, Sony MAX has been a pioneer in bringing South dubbed Indian cult films to our homes including the uber-successful Bahubali series, blockbuster movies of the year – KGF, Kanchana 3, Yevadu and many more.

Sony MAX also revolutionized the way India’s favorite sport cricket was presented and consumed – with introduction of Indian Premier League and Extraaa Innings T20 in the year 2008, heralding a new era in sports entertainment in the country. As the official broadcaster of IPL for 10 years, the channel has given birth to some of the unforgettable campaigns of Indian television like ‘10 saal aapke naam’, ‘Ek India Happy Wala’ ‘India Ka Tyohaar’ and ‘Sirf Dekhneke Nahi’.

Sony MAX has added zest and newness to the exciting world of entertainment through engaging and unique short-format originals segment like Bittu Bak Bak, MAX Fully Deewaney, Producer Champaklal, and Dr. Pran Lele. It has started the trend of comedy fillers in a movie channel giving audiences enough reason to have a hearty laugh in between super-hit movies.


Neeraj Vyas, Business Head, Sony SAB, PAL and Sony MAX Movie Cluster:
“I am thrilled that Sony MAX which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming have made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment”

Vaishali Sharma, Head, Marketing & Communications, Sony SAB, PAL and Sony MAX movie cluster:
“As Sony MAX completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

“Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony MAX. The clear brief given to us was to conceptualize a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony MAX resonates with every movie lover in India.”

Link to the campaign:

SONY MAX, India’s leading premier Hindi Movie channel, backed by Sony Pictures Television (SPT) is a part of Sony Pictures Networks India (SPN), one of India’s leading television network. SONY MAX is the leader in the Hindi Feature Film category providing its viewers with the best of Hindi Movies on television. Sony MAX has also pioneered concepts like Extraaa Shots for movies. The channel stands for innovation and distinctiveness, be it its content, its marketing initiatives or the brand itself. Housing one of the biggest movie libraries, the channel reaches out to more than 190 million viewers and movie buffs every week from the Hindi speaking markets with the tagline “Deewana Bana De”. The target audience for Sony MAX is 15+ All Adults, ABCDE.
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About Sony Pictures Networks India (SPN)  
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.  
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel;SonyLIV - the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and StudioNEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries. 
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India and adjudged one of India’s Great Workplaces by the Great Place To Work® Institute.
Sony Pictures Networks India Private Limited is in its 24th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.

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