Tuesday, July 9, 2019

Royal Enfield strengthens its service network in Lahaul & Spiti, Himachal Pradesh


~ Launches two authorized service centers in Kaza & Keylong ~
~The new centers are spread over 1500 sq ft ~

Royal Enfield today announced the opening of two new service centres in Himachal Pradesh. With a view to cater to thousands of Royal Enfield motorcyclists traveling to Leh and traversing these treacherous mountain passes each year, the two new service centres will be located at Kaza and Keylong. With the launch of these service centres, Royal Enfield now has a total of 13 service centres in the state and 943 across the country.

Building better accessibility for riding enthusiasts has been an important cornerstone in Royal Enfield’s expansion strategy. Quicker and better access to the world of pure motorcycling, including product, service and spares is an important aspect, and the launch of the two new service centers in Kaza and Keylong is in line with this strategy. Royal Enfield has established network of dealerships across India, including remote locations in Ladakh and rest of Jammu & Kashmir, Arunachal Pradesh, Sikkim, among others

Commenting about the expansion of the service network, Mr Shaji Koshy, Head – India+ Business, Royal Enfield said, “The Himalayas has been the spiritual home to Royal Enfield, and for over 60 years, riding enthusiasts have traversed these mountains on our motorcycles. Over the last few years, we have seen an increase in the number of people riding to the Himalayas on Royal Enfields. With the expansion of our service network in Himachal Pradesh at Kaza and Keylong, we have ensured that riders get adequate support even at high altitudes and challenging terrains. With places like Leh, Ladakh, Lahaul & Spiti getting featured on every rider’s bucket list, these service centres will cater to riders travelling to Leh region from any of the two routes - via Manali or Shimla.”   

Both the service centres offer full-service facilities with over 4 service bays and a crew of fully trained and authorised Royal Enfield service personnel, thereby providing support to all the riders on this route, further expanding Royal Enfield’s presence in the region.

About Royal Enfield:

The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle line-up includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin cylinder engine. Royal Enfield also manufactures the  Classic, Bullet and Thunderbird models in 350 and 500cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 850+ dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia. Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

For more information about Royal Enfield please visit: https://www.royalenfield.com

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