SPIRIT OF MUMBAI

~Two Industry leaders come together in a strategic partnership for the launch of B Natural + range   National, 28 May 2020 : In a unique partnership, ITC’s B Natural and Amway India have collaborated to launch the first of its kind B Natural+ range for the Indian consumer. B Natural Juices & beverages which believes in providing fruit nourishment to its consumers, intends to provide the dual benefit of Immunity + Fruit & Fiber to them with the launch of the B Natural + range. The promise of supporting immunity is delivered by a unique clinically proven ingredient, which has been developed by ITC’s Life Sciences & Technology Centre (LSTC).  ITC’s team of scientists at LSTC has been working on various health & nutrition areas for nearly a decade. During these trying times,  Immunity  has emerged as a key focus area.  This Clinically proven Ingredient was tested in a randomized, double-blind placebo controlled clinical study conducted over...

ITC Grand Central, Lower Parel , Mumbai. Being a true blue Indian in general and a Mumbaikar in particular, I am used to writing almost all of my blog-posts in Flash Back ( typical Bollywood ) manner. Naturally this  ITC  Bloggers meet-post starts with the end. Our fussy neighbor Vanya, who refuses to eat or drink anything, grabbed this 'B Natural Jamun Joy' from the ITC-gift-hamper and finished it within minutes. Full credit to ITC Foods for satiating my dear neighbor's thirst for Healthy, Tasty drink. Now back to  ITC  Foods gift hamper, which I received at the 'You Ask We Answer' bloggers meet ( ITC Grand Central ) on 5th December.  This ITC meet was aimed at introducing us about 'what all goes behind building successful food brands as well as providing an open platform to get answers for the questions related to packed foods, especially instant noodles .In today's fast and instant age, it's difficult to imagine life without ready-to-eat foo...