FICCI FRAMES 20th Edition : Three day Global media & Entertainment convention
The 20 th edition of three-day global convention on the media and entertainment industry, FICCI FRAMES 2019 , got underway with Mr. Amit Khare, Secretary, Ministry of Information & Broadcasting, underscoring the need for self-regulation by media and entertainment industry players to allow the industry to grow. “We have taken the initiative of having a national broadcast policy. One should consider self-regulation and less regulation if we want the system to grow,” he said. On content generation and enhancement, Mr. Khare stressed the need to encourage co-production as it would bring more countries together and result in greater viewership. Mr. Uday Shankar, Vice President, FICCI , said, “India is one of the most exciting markets for the Media and Entertainment industry. The great Indian media story has just begun,” and mentioned how the media and entertainment industry and FICCI FRAMES were growing by leaps and bounds...