Malabar Gold Mulls Pan India Launch of ‘Brides of India Golden Heart’ initiative
Malabar Gold & Diamonds, one of the fifth largest gold retailer in the world, is planning to launch its ambitious Brides of India Golden Heart initiative, a reach out programme specially designed for the would-be-brides from the economically weaker sections of the society (EWS), to the pan India level. The episode, which is already going live in Kerala and billed as a runaway success, will be rolled in other parts of the country in a staggered fashion, a senior company official said. Under the initiative, Malabar Gold & Diamonds has already distributed more than 600 grams gold to more than 30 brides in Kerala. Under the aegis of `Brides of India Golden Heart’ initiative, the gold retailer will be giving away as much as 24 grams of gold to as many would-be brides as possible. The company said the idea is to give a helping hand to would be brides of India whose dreams to tie the knots are getting delayed or deferred thanks to their backward economic background. Brides...