SPIRIT OF MUMBAI

Mumbai. 2 nd  June, 2020:  Mental Wellbeing is measured as a person’s ability to cope with various worries they may encounter. It is the sum of the cognitive, behavioural, emotional and spiritual wellbeing of a person. Worries may be real or imagined, but the easiest way to explain worry is as ‘advancement of anxiety’. Coping counterbalances worry, and it is a person’s ability to deal with responsibilities, problems, or difficulties successfully or in an adequate manner. During a serious and continued crisis like the current lockdown, the coping ability may increase or decrease against worries depending on several personal and environmental factors.  The first edition of TRA’s whitepaper Coronavirus Consumer Insights – 1 was published on 24 th  April 2020. This whitepaper compares the change Mental Wellbeing of citizens from Lockdown 1.0 to Lockdown 3.0. N. Chandramouli, CEO, TRA Research, India’s leading consumer insights and brand analytics company said, “D...

Customers can now get next day doorstep delivery of essentials from nearest Vishal Mega Mart through Flipkart in a hygienic, fast, and convenient manner through a safe supply chain Started across 26 cities including Bengaluru, Hyderabad, Kolkata, Patna, Guwahati, Amritsar, Jalandhar, Jaipur, Bareilly, Varanasi, Lucknow, Kanpur, Aligarh, Dehradun, Indore, Bhopal, Gwalior, Raipur, Bilaspur and Bhubaneswar. The service will also be available in Delhi-NCR and Goa Initiative plans to cover all 365+ Vishal Mega Mart store catchments across 240+ cities in the next four weeks Bengaluru - May 19, 2020:  To facilitate the delivery of essentials at consumers' doorstep in the fastest  & safest  manner possible, Flipkart, India's homegrown e-commerce marketplace today announced its partnership with modern retail store chain, Vishal Mega Mart. Under this partnership, consumers across 365+ Vishal Mega Mart stores will be able to order products and get them delivered...

THE NEED TO BE TOUGH "Girls...your safety is not an option, it’s your right," says 18-year-old Vaamaa Baldota. Unlike other teens who are occupied with college, career, etc... she has a broader mission.  She is keen on training young girls on self-defence. "You will be as safe as you choose to be. Because your safety does not have to depend on chance or luck, but on how alert and prepared you are - at any and every moment," she explains. While informing further on what made her develop a two-hour programme to make girls aware on eve teasing and rape, she explains the news related rape and sexual assaults in our country left her with several questions. It was after returning from UK to her hometown Hospet in Karnataka during her vacation she was left more disturbed hearing the news of her maid’s daughter being molested. Vaamma embarked on a serious task of doing something more than just talking about the issue. She took up an intense 25 hours a week, f...

                                                                        " It was the famous Konkan monsoon, Nature's Fury .... pouring heavily and making people sick. She had become reed thin as she was recovering from a chronic fever, She had hardly eaten anything since a week. My  mother asked her to join us children, having our Shravani lunch. She declined, majorly out of modesty and mostly cause she had lost appetite. My mother sensed her two pronged reluctance and served her freshly cooked, Varan-Bhaat ( plain Dal without any spice - Rice ) and Lemon pickle on a dewy fresh Banana leaf. The sight and aroma of wafting Varan-Bhaat accompanied by sweet-sour-spicy Lemon pickle was enticing in that splashing cold, rainy atmosphere. She took first morsel timidly, chewed it hesitantly and looked ...

                                                                                            Twinkle flaunted her loyalty to Godrej Nature's Basket products by flashing a bundle of her September's receipts from GNB and the photographers went crazy with Flashes. She believes that problems should be treated like bubbles, " Make them light, make then fly ". " Married not Branded " was Twinkle's #HealthyRetort to an untimely question by a journalist "Why have not you changed your surname after marriage?". Godrej Nature's Basket ( World Food Store ) launched #HealthyAlternatives an unique and specially curated wellness range.  The importance of Nutritious, Organic food in modern, hectic, stressful lifestyle was highlighted in light mood with...

                                                                 "Pravase manuja chaturya yetase"  ( Travelling adds worldly wisdom to humankind ) goes an Old saying , which is very much relevant in the New Modern-World too.  Internet , Virtual Reality , may have brought the world together in few Senses but the main Essence ( flavor ) of travelling to numerous places in person, absorbing the atmosphere through fragrances, touches is Missing Multiple times.  The one & Only option to enjoy various lovely places is Real Time travelling with Family and friends . There is no alternative to this Pure Bliss of travelling. The Majestic Memories of our Family / Friendly trips / picnics are Timeless Treasures, which could never be measured in Materialistic Money .           ...

We were invited to meet the GOD. For millions of Indians Cricket is the religion and Fantastico   Sachin is the GOD. We belong to that Sporty community. We were in the seventh heaven already , when we got The Invitation to meet the GOD from Aviva   #AvivaEarlyStarters Date:   February 19, 2016 Time:   9.30 am Venue:  NSCI Ground, Worli, Mumbai The core inspiration for the  #AvivaEarlyStarters  campaign came from Fantastico   Sachin Tendulkar , who has been Aviva India ’s brand ambassador since 2007. At the launch of the campaign Sachin said that he was able to realize his big dream because he started early. Aviva India has provided 23 children an opportunity to live their dream profession for one day. The initiative was taken up in New Delhi, Kolkata, Pune, Hyderabad, Bangalore, Mumbai and Chennai.     Aviva  announced the winners of Aviva Early Starters contest.  Aviva India ga...