NiYO & Upwardly jointly launch investment solution for financially underserved segment
In one of the largest financial inclusion initiatives of its kind in India, NiYO, a fintech company managing employee benefits and payroll, and Upwardly, a tech-enabled financial advisory startup, have jointly launched a savings and investment solution for the financially underserved population in the country. The partnership will make their combined wealth-creation app — NiYO Bharat mobile app — available to the masses, including over 1 million existing and new users of NiYO. The new investment strategy will lower the entry barriers to structured investment to a minimum of Rs 100. NiYO Bharat mobile app users, who comprise blue and grey collar workers from the services and manufacturing sectors, will have a best-in-class solution with ease of convenience and top performance. The NiYO-Upwardly solution will target investors with annual incomes of $2,000 to $4,000 falling outside the purview of traditional banks and wealth management companies. This segment is estima...