Thursday, April 18, 2024

First chapter of ‘We Made in India – 2024’ brings to focus India’s entrepreneurship growth and economic progress over the last decade

 Mumbai (April 18, 2024): The simplification of regulations and the focus on ease of doing business have created a conducive environment for entrepreneurship to thrive, leading to remarkable improvements in India's rankings in world business, Shri Amitabh Kant, former CEO of Niti Aayog and an esteemed G20 ‘Sherpa’ of India during her Presidency year said during his keynote address at the first chapter of the “We Made in India – 2024’ series at JW Marriott Mumbai Sahar on Thursday, April 18, 2004. The event was organized by Liqvd Asia and Demostar, in association with the Internet and Mobile Association of India (IAMAI). 

“The digital revolution sweeping across India has brought about profound changes, with initiatives like Aadhaar-linked bank accounts facilitating fast and secure transactions on an unprecedented scale. India saw 500 million bank accounts linked to Aadhar and mobile numbers, enabling rapid payments. Today, 135 billion transactions occur annually, with 46% being real-time. Surpassing China, India leads in automatic debit and credit, streamlining transactions without the need for wallets. This shift signifies a remarkable leapfrogging in technology, empowering every individual with a digital identity and facilitating seamless financial interactions,” Shri Amitabh Kant added.

Shri Kant, who was the keynote speaker at the event also spoke on Start-Ups and the penetration of Apps. “The proliferation of startups leveraging technology for financial inclusion, stock market access, and insurance penetration is reshaping India's economic landscape, especially in rural areas. Apps like Zeroda and Upstock democratize stock trading in Tier 1 and 2 cities. Rural India embraces wealth creation via mobile stock market transactions. There are Apps that have revolutionized insurance access in Tier 2 and 3 cities, reducing processing time to just 1 minute. India's transaction costs plummeted from US$ 50 to less than a dollar due to mobile-based operations, reducing paperwork and identity establishment expenses, and fostering widespread accessibility and affordability in financial transactions,” he said. 

Shri Kant also held a separate meeting with several founders and co-founders present at the event. Playing the usual role of a problem-solver for Indian start-ups, he took note of the challenges they faced pertaining to enhancing the ease of doing business and promised to resolve the issues raised by the industry captains in a time-bound manner. 

India has embarked on her ‘Make in India, Make for World’ mission and results have already started emerging. According to the 2022-23 export data, Indian exports stood at US$ 762 billion. Of this, US$ 453 billion came from manufactured goods. ‘We Made in India – 2024’ aims to harness the spirit of resilience and innovation that defines the great Indian DNA, fostering a platform for ambitious entrepreneurs and enterprises to exchange knowledge, inspire critical thinking and unlock potential.   

‘We Made in India’ will finally emerge into a progressive, multi-city intellectual property, championing the new age of India. 

“India's consumer-driven economy makes it the only recession-proof country in the world. The country's projected trajectory to a $7 trillion economy by 2030 underscores its potential as a powerhouse of economic growth. Apple reports one-third product of its global sales are manufactured in Foxconn's Chennai factory. Volkswagen exports roughly 2 million cars worldwide. Oracle employs 80,000 people in India for open-source databases. Now, India is the market for global players.  India advances semiconductor production, shaping future tech landscapes. JP Morgan emphasizes the necessity of an Indian market strategy, stating that If you don’t have an Indian Strategy then you don’t have a strategy. A chip-making company currently said that 30% of their products cater to the Indian market. Leveraging this data, tools manufactured in India are set to revolutionize industries, reflecting India's potential as a strategic business destination,” said Shri Anuj Gupta, CEO and director, Hitachi Systems, India. 

“Moreover, India's significance in artificial intelligence (AI) and data analytics is increasingly being recognized globally. With vast amounts of data and a growing talent pool, India is poised to play a pivotal role in shaping the future of AI and driving innovation in this field,” he added.

Shri Harsh Jain, CEO and co-founder, Dream Sports (Dream11) and chairman, IAMAI, spoke on the transformation that is taking place across India’s business landscape. “The blend of old-school and new-school philosophies in leadership and business approaches is fascinating, showcasing India's ability to adapt and innovate. It's interesting to note the changing attitudes of Indians who have studied abroad, with many now considering returning home due to the abundance of opportunities in India's growing economy. The shift from a brain drain to a brain gain scenario speaks volumes about India's potential for the future. The ecosystem supporting Start-ups, from venture capital to private equity, is crucial in nurturing innovation and growth. With a growing number of companies reinvesting in other Start-ups, India's entrepreneurial spirit seems to be creating a self-sustaining cycle of innovation and prosperity,” he said.

Shri Arnab Mitra, CEO and founder, Digiboxx, highlighted the importance of digital security. “We've developed a comprehensive mobile application for data storage, eliminating the need for multiple apps and platforms. With a focus on data sovereignty, all information remains within the country. Our solution integrates with various devices and partners, offering affordable software tailored to the Indian audience. By incorporating global best practices, we aim to streamline digital storage, fostering connectivity among Indians worldwide. This innovative technology unifies data management, facilitating seamless access and sharing while prioritizing security and accessibility for users across the nation,” he said.

About Internet and Mobile Association of India 

The Internet and Mobile Association of India (IAMAI) is a not-for-profit industry body (Trust), registered under the Societies Registration Act 1860. With 540 members, including Indian and multinational corporations, as well as start-ups, IAMAI has been instrumental in shaping India’s digital economy. IAMAI advocates free and fair competition, and progressive and enabling laws for businesses as well as for consumers. The overarching objective of IAMAI is to ensure the progress of the internet and the digital economy. Its major areas of activities are public policy and advocacy, business to business conferences, research, promotion of start-ups and promotion of consumer trust and safety.


LIQVD ASIA is a fearless, digital-first, all service agency that’s always up to something. Founded in 2013 we want to dissolve the boundaries set by traditional digital marketing companies, by infusing a culture that reflects a bold, provocative and energetic creative spirit. With a HQ in Mumbai and an extended geographic footprint in Gurugram, Bengaluru and Kolkata, we are motivated to make our mark with every interaction and action.

Speciality Fine Chemicals Company, Kronox Lab Sciences gets SEBI nod to float IPO

 Vadodara based Kronox Lab Sciences (“Kronox” or “Company”), manufacturer of high-purity speciality fine chemicals, has received capital markets regulator Sebi's nod to launch Initial Public Offering (IPO). 

Under the Offer for Sale, up to 96 lakhs equity shares will be offloaded jointly by the promoters namely Jogindersingh Jaswal, Ketan Ramani and Pritesh Ramani. The offer represents upto 26 per cent of the paid-up equity share capital of Kronox Lab Sciences.

Kronox’s High Purity Speciality Fine Chemicals portfolio has more than 185 products. The products are used mainly for applications across pharmaceuticals, nutraceuticals, biotech, food, animal health, scientific research, agrochemicals, personal care, amongst others. Kronox exports to more than 20 countries with major exports to USA, United Kingdom, Mexico, Australia, Egypt.

The Company has 3 manufacturing facilities and Research, Development and Testing (“RDT”) laboratory, situated in Vadodara, Gujarat. Additionally, the Company has acquired land at Dahej, Gujarat to set up a new manufacturing plant. The Company has more than 120 products under various phases of research and development.

Completely debt free business, Kronox works at more than 15% Post tax profit margin. Interestingly, Kronox has a formidable track record of two buy backs and a bonus issue in the previous five financial years.

For Fiscal 2023, Kronox generated consolidated revenue from operations of Rs. 95.6 crores growing at CAGR of 23.70% over Fiscal 2021 to 2023. The Company had EBITDA of Rs. 22.0 crores and EBITDA margin of 23.01%. The Company’s profit after tax for Fiscal 2023 was Rs. 16.6 crores with PAT margin of 17.04%. The Company’s Return on Equity (RoE) and Return on Capital Employed (RoCE) stood at 37.2% and 49.9% respectively for Fiscal 2023. 

Kronox Lab Sciences, which filed draft red herring prospectus dated January 25, 2024 with the market regulator Sebi, obtained its observation letter on April 12, 2024, an update with the Securities and Exchange Board of India (Sebi) showed.

Pantomath Capital Advisors Private Limited is the sole book-running lead manager. The Company’s equity shares are proposed to be listed on the BSE and NSE.

Dialog, Axiata Group and Bharti Airtel sign Definitive Agreement to Merge Operations in Sri Lanka

Combined Strengths to deliver superior experience to customers and improve returns to shareholders

 April 18, 2024 - Dialog Axiata PLC (“Dialog”), Axiata Group Berhad (“Axiata”) and Bharti Airtel Limited (“Bharti Airtel”) (collectively “the Parties”), signed a Definitive Agreement to combine their operations in Sri Lanka. Under this agreement, Dialog will acquire 100% of the issued shares in Airtel Lanka, in consideration of which Dialog will issue to Bharti Airtel, ordinary voting shares which will amount to 10.355% of the total issued shares of Dialog by way of a share swap. The transaction is subject to the approval of Dialog's shareholders and is pending the completion of specific conditions outlined in the Share Sale Agreement, including clearance from the Colombo Stock Exchange (CSE) and completion of other applicable legal, corporate and regulatory compliance procedures.  


The Telecommunications Regulatory Commission of Sri Lanka (TRCSL) has granted its approval for the proposed merger, underscoring its vision to advance the adoption of telecommunications services across Sri Lanka.


This consolidation will enable the merged entity to garner economies of scale and reduce duplication of infrastructure, achieve synergies in technology and capital expenditure leading to enhanced high speed broadband connectivity, voice and value added services, cost savings and operational efficiencies.

Vivek Sood, Group CEO and Managing Director of Axiata Group Berhad said, "The merger between Dialog and Airtel Lanka is aligned to Axiata’s strategy of market consolidation and resilience. The merger will create value for Shareholders of Dialog Axiata PLC and of Axiata Group through achievable synergies. We have the utmost respect for Airtel Lanka and its employees and look forward to working together as we integrate the two companies”. 

Commenting, Dr Hans Wijayasuriya, CEO Telecommunications Business and Group Executive Director of Axiata, added “This merger brings together the strengths of two leading telco groups and bodes well for the Growth and Sustainability of Sri Lanka’s flagship Telecom Sector. We look forward to the new frontiers in Customer Experience and innovation the company will deliver to Sri Lankan Consumers and Enterprises.”

Gopal Vittal, MD & CEO - Bharti Airtel Limited said, “We are happy to merge our Sri Lanka operations with Dialog. Given the scale and unique propositions they offer, we are certain that our customers will continue to enjoy cutting edge services on a seamless network.”


“It is a privilege to welcome the team at Airtel Lanka to the Dialog family and together we take a significant step forward in our commitment to delivering superior telecommunications services in Sri Lanka”, remarked Supun Weerasinghe, Director / Group Chief Executive Officer of Dialog Axiata PLC.


“The integration of Dialog and Airtel Lanka operations will unlock new opportunities for innovation and growth, and this will lead to benefit consumers.” Ashish Chandra, Chief Executive Officer, Bharti Airtel Lanka (Private) Limited.


About Axiata

In pursuit of its vision to be The Next Generation Digital Champion, Axiata is a diversified telecommunications and digital conglomerate operating Digital Telcos, Digital Businesses and Infrastructure businesses across a footprint spanning ASEAN and South Asia.

The Group has controlling stakes in market-leading mobile and fixed operators in the region including 'XL’ and ‘Link Net' in Indonesia, 'Dialog' in Sri Lanka, 'Robi' in Bangladesh, and 'Smart' in Cambodia while 'CelcomDigi' in Malaysia is a Key Associate Company. Axiata’s regional digital business verticals comprise ‘Boost’ a fintech company, ‘ADL’ a telco-focused software and digital solutions provider and ‘ADA’, a digital analytics and AI company. 'EDOTCO' is among the top 10 independent TowerCos globally, operating in nine countries to deliver telecommunications infrastructure services.


As a committed and long-term investor, the Group actively supports and drives young talent development; community outreach; as well as climate change initiatives. Axiata's broader goal of Advancing Asia aims to piece together the best in the region in terms of innovation, connectivity and talent to drive digital inclusion and sustainable progress across our markets. Find out more at 


For media enquiries, please contact:

Sujartha Kumar

Head of Corporate Communications

Tel: +6011.10.000.177



About Dialog Axiata PLC

Dialog Axiata Group, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s Leading Quad-Play Connectivity Provider. Dialog Axiata PLC, listed on the Colombo Stock Exchange, is the market leader in Mobile, Digital Pay Television, Fixed Telecommunications and International Services sectors, along with a robust footprint and market presence in Digital Services, Financial Services, and IT Services. Dialog Axiata Group is Sri Lanka's largest Foreign Direct Investor (FDI) with investments totalling USD 3.25 Billion. Dialog has been ranked as the Most Valuable Brand in Sri Lanka from 2019-2023 by Brand Finance, UK.


The Company delivers advanced mobile telephony and high-speed mobile broadband services to a subscriber base of over 17 Million Sri Lankans. As the market leader in Pay Television and Home Broadband sectors, Dialog provides world-class entertainment services and superior fixed connectivity to millions of households across Sri Lanka. The Company also has a strong international footprint, including roaming partnerships with over 650 operators across over 200 destinations and investments in multiple subsea cables across Asia.

The winner of six Global Mobile Awards, Dialog has had the distinction of being voted by Sri Lankan consumers as the ‘Telecommunication Brand of the Year’ for a record thirteenth year at the SLIM-KANTAR People’s Awards 2024. Dialog is certified for ISO 9001 Quality Management System, ISO 27001:2013 Information Security Management System, and ISO 14001:2015 Environmental Management System. The Company became the first telecommunications service provider in the country to be awarded the ISO 27701 certification for Privacy Information Management Systems. Dialog has received numerous local and international awards, including the National Quality Award, Sri Lanka Business Excellence Award and the ACCA Sustainability Award.  

About Airtel Sri Lanka

Airtel Sri Lanka commenced commercial operations of services in Sri Lanka in 2009 and was the fastest operator to reach 1 million customers. The Airtel Sri Lanka offering of technology innovation and service excellence has driven rapid adoption rates among the Sri Lankan youth. Today Airtel has established its state-of-the-art 5G-ready 4G network 

across all parts of Sri Lanka, and is continuously boosting its network capacity to deliver maximum value. For more information, connect with Airtel on social media, check the MyAirtel App, or visit  

About Bharti Airtel Limited

Headquartered in India, Airtel is a global communications solutions provider with over 500 million customers in 17 countries across South Asia and Africa. The company ranks amongst the top three mobile operators globally and its networks cover over two billion people. Airtel is India’s largest integrated communications solutions provider and the second largest mobile operator in Africa. Airtel’s retail portfolio includes high-speed 4G/5G mobile broadband, Airtel Xstream Fiber that promises speeds up to 1 Gbps with convergence across linear and on-demand entertainment, streaming services spanning music and video, digital payments and financial services. For enterprise customers, Airtel offers a gamut of solutions that includes secure connectivity, cloud and data center services, cyber security, IoT, Ad Tech and cloud-based communication. For more details, visit 

For media enquiries, please contact:


Harsha Samaranayake

Vice President - Brand and Media

Group Marketing, Dialog Axiata PLC 



Kinshuk Gupta

Senior Vice President – Corporate Communications

Bharti Airtel Limited


The Soulful Music Album of Young-Adult Series, Dil Dosti Dilemma is a Beautiful Ode to Indelible Memories of Youthful Summer

The music album features six distinctive soundtracks composed by Sameer Rahat, Prathamesh Tambe, Abhijeet Srivastava,  Mohammed Affan Pasha, Syed Awaise Pasha, alongside vocalists Salman Elahi, Maanuni Desai, Chandan Jaiswal and Akanksha Sethi. Additionally, the streaming service has released a music video for the song ‘Dil Sheher’. The music albim is now available on all Amazon Music, Apple Music, Spotify, Jio Saavan and all other major music streaming platforms

Dil Dosti Dilemma premieres on April 25 in India across 240 countries and territories worldwide

 *Link* :

 *MUMBAI, India—April 18, 2024—* Prime Video today released the euphonic music album of Dil Dosti Dilemma, the eagerly anticipated young adult Original series that premieres on April 25 in over 240 countries and territories worldwide. Produced by Ten Years Younger Productions and directed by Debbie Rao, the streaming service launched a captivating album featuring six mesmerizing soundtracks, including a music video for ‘Dil Sheher’, an acoustic rendition, and a reprise version of the melodious track ‘Dil Sheher’. This music album is now available on all major music streaming services, including Amazon Music, Spotify, Jio Saavn, and Apple Music.

Echoing the narrative of the series, every song in the music album effortlessly blends modern and classic elements from two distinct eras. With catchy lyrics and vocals, each track enhances the overarching story, evoking a myriad of emotions. While eloquently capturing the essence through invigorating music. From the rhythmic tabla and percussion beats to the pulsating guitar melodies, each song in the music album boasts of individuality and affinity. 

"While directing the series, my endeavour was to authentically depict each character as well as the dynamic shared between the younger and older generation" explained Debbie Rao, the series director. "Music is extremely crucial in achieving this authenticity, because it helps immerse the audience in the world we've created and takes the story forward. I'm so thrilled with the unique yet diverse musical album created by our talented composers, lyricists, and singers. These songs reflect the journey of our characters while delving into the essence of our show. Each track in this album echoes the pivotal moments within the narrative while elevating the emotion.”

“Creating a song that explores the intricacies of youth, their relationships, and the journey of being lost in love was incredibly exciting for me," expressed Sameer Rahat, Music composer and producer of Dil Sheher. "From tender ballads to spirited sentiments, this composition captures the essence and complexity of young adult lives. The music and lyrics of Dil Sheher resonate with the unforgettable moments and the myriad feelings that one goes through when they’re in love, as portrayed in the story. Crafting both the acoustic and reprised versions was as fulfilling as composing the main song. My hope is that it connects deeply with listeners and find a place in their Dil sheher.”

The Dil Dosti Dilemma music album has a collection of six beautiful original songs; 

1. Dil Sheher – Composer: Sameer Rahat; Lyricist: Gautam Aditya; Singer: Salam Elahi

2. Jhoome Raanjhana – Composer: Prathamesh Tambe; Lyricists: Vedika-Saumitra; Singers: Chandan Jaiswal and Prathamesh Tambe

3. Bolo Kya Karun – Composer: Abhijeet Srivastava; Lyricist: Shayra Apoorva; Singer: Maanuni Desai

4. Area – Composers: Mohammed Affan Pasha, Syed Awaise Pasha; Lyricist (Rap Verse): Mohammed Affan Pasha; Lyricists (Chorus): Mohammed Affan Pasha, Mohammed Shoaib; Singer: Mohammed Affan Pasha aka Pasha Bhai

5. Dil Sheher (Acoustic) – Composer: Sameer Rahat; Lyricist: Gautam Aditya; Singer: Salam Elahi

6. Dil Sheher (Reprise) – Composer: Sameer Rahat; Lyricist: Gautam Aditya; Singer: Akanksha Sethi

Adapted from the popular book ‘Asmara's Summer’, published by Penguin Random House and authored by Andaleeb Wajid, Dil Dosti Dilemma has Seema Mohapatra and Jahanara Bhargava serving as Creative Producers under the banner of Ten Years Younger Productions. It has been directed by Debbie Rao, and written by Anuradha Tiwari, Bugs Bhargava Krishna, Raghav Dutt, and Manjiri Pupala. The series boasts of a talented ensemble cast of emerging and seasoned actors, with  Anushka Sen, Kush Jotwani, Tanvi Azmi, Shishir Sharma  in lead roles, and Shruti Seth, Vishakha Pandey, Revathi Pillai, Elisha Mayor, and Suhasini Mulay in pivotal roles.

JNK India Limited’s Initial Public Offering to open on Tuesday, April 23rd, 2024, price band set at ₹395 /- to ₹415/- per Equity Share

Price Band of ₹395 /- to – ₹415/- per equity share bearing face value of ₹2/- each (“Equity Shares”)

Bid/Offer Opening Date – Tuesday, April 23rd, 2024 and Bid/Offer Closing Date – Thursday, April 25th, 2024.

Minimum Bid Lot is 36 Equity Shares and in multiples of 36 Equity Shares thereafter. 

The Floor Price is 197.50 times the face value of the Equity Share and the Cap Price is 207.50 times the face value of the Equity Share

Mumbai, April 18, 2024: JNK India Limited is in the business of manufacturing the process-fired heaters, reformers, and cracking furnaces (together, the “Heating Equipment”) that are required in process industries such as for oil and gas refineries, petrochemical and fertilizer industries. , has fixed the price band of ₹395/- to ₹415/- per Equity Share of face value ₹2/- each for its initial public offer. 

The Initial Public Offering (“IPO” or “Offer”) of the Company will open on Tuesday, April 23rd, 2024, for subscription and close on Thursday, April 25th, 2024. 

Investors can bid for a minimum of 36 Equity Shares and in multiples of 36 Equity Shares thereafter. 

The issue consists of a fresh issue of ₹ 3,000.00 million and offer for sale (OFS) of up to 8,421,052 Equity Shares  from promoter selling shareholders and individual selling shareholder.

The Company have capabilities in thermal designing, engineering, manufacturing, supplying, installing, and commissioning heating equipment and caters to both domestic and overseas markets. (Source: F&S Report). Over the years the Company has diversified into flares and incinerator systems and have been developing capabilities in the renewable sector with green hydrogen. The Heating Equipment are required in process industries such as oil and gas refineries, petrochemicals, fertilizers, hydrogen and methanol plants etc.

As of December 31, 2023, it has served 21 customers within India 8 customers overseas. In India, it has completed projects in, amongst others, Andhra Pradesh, Assam, Bihar, Karnataka, Kerala, Maharashtra, Tamil Nadu, West Bengal and globally have completed projects in Nigeria and Mexico. Further, it has ongoing projects in Gujarat, Odisha, Haryana, Rajasthan in India and globally in Oman, Algeria, and Lithuania. Further, it has successfully completed projects in far-reaching locations which included projects in India at at Numaligarh, Assam; Kochi, Kerala; Barauni, Bihar; and overseas at Lagos, Nigeria.

Some of thedomestic customers include Indian Oil Corporation Limited, Tata Projects Limited, Rashtriya Chemicals & Fertilizers Limited, and Numaligarh Refinery Limited. Further the Company  has catered to overseas customers such as a leading engineering, procurement and construction (“EPC”) company in Europe, a leading oil & gas exploration & production company in Oman and a middle east arm of European EPC company in oil and gas. Since its inception, the Company have been working closely with JNK Global Co. Ltd (formerly known as JNK Heaters Co. Ltd) , a KOSDAQ-listed company. JNK Global Co. Ltd (formerly known as JNK Heaters Co. Ltd) is oneof the corporate promoters of the Company, holding a 25.79%  as of the date of the  the Red Herring Prospectus. 

The Company operates an in-house fabrication facility at the Mundra Special Economic Zone in Gujarat, spreads over approximately 20,243 square meters with an installed capacity of 5,000 metric tonnes of fabrication and modularization per annum. 

As on December 31, 2023, it had an order book of ₹ 8,450.27 million

The Offer  is being made through the Book Building Process, wherein not more than 50% of the Offer  shall be available for allocation to Qualified Institutional Buyers, not less than 15% of the Offer shall be available for allocation to Non-Institutional Investors and not less than 35% of the Offer shall be available for allocation to Retail Individual Investors.

Disclaimer: JNK INDIA LIMITED is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed a red herring prospectus dated April 15, 2024 with the RoC. The RHP is made available on the website of the SEBI at as well as on the website of the BRLMs i.e., IIFL Securities Limited at and ICICI Securities Limited at, the website of the NSE at and the website of the BSE at and the website of the Company at Any potential investor should note that investment in equity shares involves a high degree of risk and for details relating to such risks, please see the section titled “Risk Factors” beginning on page 31 of the RHP. Potential investors should not rely on the DRHP for making any investment decision but can only rely on the information included in the Red Herring Prospectus.

The Equity Shares have not been and will not be registered under the United States Securities Act of 1933, as amended (“U.S. Securities Act”) or any state securities laws in the United States, and unless so registered, and may not be offered or sold within the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act and applicable U. S. state securities laws. Accordingly, the Equity Shares are being offered and sold outside the United States in offshore transactions in reliance on Regulation S and the applicable laws of each jurisdictions where such offers and sales are made.

LISTING: The Equity Shares offered through the RHP are proposed to be listed on the Stock Exchanges. Our Company has received in-principle approvals from BSE and NSE for listing of the Equity Shares pursuant to their letters dated November 29, 2023 and November 30, 2023, respectively. For the purposes of the Offer, NSE shall be the Designated Stock Exchange. A signed copy of the RHP has been filed with the RoC and the signed copy of the Prospectus shall be filed with the RoC in accordance with Section 26(4) of the Companies Act, 2013. For details of the material contracts and documents available for inspection from the date of the RHP up to the Bid/Offer Closing Date, see “Material Contracts and Documents for Inspection” on page 445 of the RHP.

DISCLAIMER CLAUSE OF SECURITIES AND EXCHANGE BOARD OF INDIA (“SEBI”): SEBI only gives its observations on the offer documents and this does not constitute approval of either the Offer or the specified securities stated in the Offer Document. The investors are advised to refer to page 359 of the RHP for the full text of the disclaimer clause of SEBI.

DISCLAIMER CLAUSE OF BSE: It is to be distinctly understood that the permission given by BSE Limited should not in any way be deemed or construed that the RHP has been cleared or approved by BSE Limited nor does it certify the correctness or completeness of any of the contents of the RHP. The investors are advised to refer to the page 361-362 of the RHP for the full text of the disclaimer clause of BSE.

DISCLAIMER CLAUSE OF NSE (the Designated Stock Exchange): It is to be distinctly understood that the permission given by NSE should not in any way be deemed or construed that the Offer Document has been cleared or approved by NSE nor does it certify the correctness or completeness of any of the contents of the Offer Document. The investors are advised to refer to page 362 of the RHP for the full text of the disclaimer clause of NSE.


Wednesday, April 17, 2024

Beauty Garage Professional witnesses 60% growth year on year, coupled with a 0.1% market capture

Mumbai…April 17, 2024…Beauty Garage Professional, a true made-in-India brand reinventing the hair care industry, proudly announces its remarkable 60% year-on-year growth and 0.1% capture of the market share in India. This achievement coincides with the brand's recent reception of the prestigious National Feather Awards in the Best Hair Care Product Manufacturing category. Founded in 2017 by Mahesh and Jigar Ravaria, Beauty Garage Professional has swiftly ascended to become a leading name in the hair care business, embodying the spirit of innovation and resilience.

Committed to delivering excellence, Beauty Garage Professional focuses on crafting high-quality, safe, and technologically advanced products tailored for diverse hair types. The company's unwavering dedication to customer satisfaction is evident in its comprehensive range of hair care solutions designed to repair, restore, and revitalize hair.

Today, Beauty Garage Professional boasts a diverse portfolio comprising over 100 SKUs across six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense. Each product reflects the company's core values of innovation, reliability, quality, trust, and competence, proudly representing a 'make in India' brand.

Mr. Mahesh Ravaria, Co-Founder and CEO of Beauty Garage Professional said, “At Beauty Garage Professional, we envisioned a brand that not only delivers exceptional hair care solutions but also represents the spirit of innovation and resilience that defines the 'make in India' ethos. Our journey from 2017 to now is a testament to our unwavering commitment to excellence and customer satisfaction. Today, Beauty Garage Professional is actively serving the INR 2000 crore hair treatment market and INR 5000 crore hair spa market in India, firmly establishing our leadership in the industry." 

Mr. Jigar Ravaria, Co-Founder of Beauty Garage Professional said "We are proud to have created a diverse portfolio of high-quality, technologically advanced products that cater to the diverse needs of our customers worldwide. With ScalpSense and the Shea Collagen Hair Filler Treatment, we are not just setting new standards; we are revolutionizing the way people perceive hair care." 

With FDA-approved products renowned for their cutting-edge technology, Beauty Garage Professional has expanded its footprint to over 32 countries, setting new standards in the global salon industry. The company's relentless commitment to research and development ensures a continuous stream of innovative products that cater to evolving customer needs.

In a groundbreaking move towards scalp health, Beauty Garage Professional unveiled ScalpSense, the world's first five-step product series designed to address a wide range of scalp concerns. Additionally, the company introduces the Shea Collagen Hair Filler Treatment, setting a new standard in hair rejuvenation with its transformative effects.

As Beauty Garage Professional continues to redefine hair care standards, its commitment to empowering professionals and customers alike remains unwavering. With a profound love for hair at its core, the company is dedicated to providing comprehensive solutions that repair, restyle, and revitalize hair, empowering individuals to achieve their hair goals with confidence and flair.

About Beauty Garage Professional

Beauty Garage Professional is transforming a multi-million dollar Hair Care Sector and reinventing hair and scalp health with groundbreaking products and a top-notch distribution network. It’s a truly Made in India success story with the only Indian company manufacturing products and introducing innovative treatments such as Hair Botox. With a dedicated team engaged in continuous product research and technology exploration, the company has a remarkable growth story in the thriving Indian haircare market.

Beauty Garage is a dynamic and influential player in the beauty industry, poised for continued success on both domestic and international fronts led by dynamic founders, Mahesh and Jigar Ravaria who established the company in 2017. The company stands out with a compelling competitive edge in the hair treatment market with strategic expansion plans of establishing a global presence with a focus on key regions such as the Middle East and the United States. The company’s strong network comprises over 100 distributors, supported by a dedicated team of 150 field Professionals, including both sales and technicians.

Beauty Garage Professional is at the forefront of innovation, delivering high-end quality products in more than 32 countries. Its worldwide distribution and FDA approval positions it as a winning player in the market revolutionising the Indian Salon Industry with flawless rich hair care products. The remarkable R&D teams are tirelessly working to develop innovative products for hair care and treatment.

The company's primary focus is on reinventing hair care, and collaborating with hairdressers to develop solutions and services at the forefront of the industry. With the core ethos centered around a profound love for hair, the company aims to provide comprehensive hair care solutions that repair and restyle hair post-treatment damage. At Beauty Garage Professional, the absolute dedication to the art of hair care shines through, empowering Professionals and customers alike to achieve their hair goals with confidence and flair.

Today, Beauty Garage Professional showcases a diverse collection of 100+ SKUs and six distinctive series, including K9 Botoplexx, Botoliss, Botosmart, Shea, Shea Curls, and ScalpSense using the high-end, advanced technology to create all the products designed to satisfy the customers. The safest ingredients are curated and treated in the safest environment to obtain the best results. With strong partnerships with salons across India, Beauty Garage 

caters to the rising beauty consciousness as people are investing more in hair & scalp care, and solutions to enhance their appearance and wellbeing.


TAVI procedure executed with ongoing CPR for the first time ever: Paves way for new life saving protocols

The 91-year-old patient being the second oldest patient in Mumbai to undergo the TAVI procedure

Navi Mumbai, 17 April 2024:  Two highly complex TAVI cases successfully treated at Apollo Hospitals Navi Mumbai (AHNM) in senior patients. Amidst the complexities of medical care, a 91-year-old man embarked on a planned surgical procedure, while a 70-year-old woman faced the dire urgency of cardiac arrest and multiple organ failure. Through the resolute dedication of healthcare teams, both patients were granted a remarkable second chance at life, embodying the triumph of hope over adversity. Through complex Trans Catheter Aortic Valve Implantation (TAVI), damaged heart valves were replaced in both patients, who had severe aortic stenosis, a narrowing of the heart valve that limits blood flow from the heart to the body.  Setting new standards for cardiac care, this was the first TAVI surgery carried out in a patient while CPR was still being administered.

Dr. Rahul Gupta - Senior Consultant Cardiology at Apollo Hospitals, Navi Mumbai said, “In a first of its kind case in Navi Mumbai a 70-year-old female from Dombivli was brought to the ER with severe breathlessness at rest, low blood pressure, decreased oxygen saturation, multi organ failure, she had suffered a cardiac arrest, requiring CPR and defibrillation for revival. Tests showed her to have severe aortic stenosis. Given the critical condition of the patient and the impracticality of conventional open-heart surgery, an emergency Transcatheter Aortic Valve Implantation (TAVI) procedure was conducted to save her life. Throughout the procedure, the patient was intubated and ventilated, with CPR administered continuously due to a cardiac arrest occurrence.  Due to the risk of coronary artery obstruction a serious complication in this case we used specialised technique known as Chimney Stenting (helps to maintain blood flow in the arteries) during the TAVI procedure.”


Dr. Mahesh Ghogare - Consultant Cardiology, Apollo Hospitals, Navi Mumbai said, “91-year-old Mr. Govind Gadekar, a resident of Vashi, was brought to the emergency room (ER) of Apollo Hospitals as he had lost consciousness after a sudden onset of giddiness. He had 2 similar episodes of fall due to giddiness in the last 15 days. Investigations revealed, he had severe aortic stenosis. Considering his age, conventional cardiac surgery was not possible and he was advised TAVI to address the severity of symptoms. Many patients above the age of 70 years have aortic stenosis, but it is often underdiagnosed. In senior patients, recurrent breathlessness, giddiness, chest discomfort, chest pain, and swelling of feet are attributed to old age. People should be aware that if these symptoms persist, the patient should undergo regular and thorough cardiac check-ups. 2D echo assessment is vital in such cases, as not only blockages in the heart vessels, but also blockages in the heart valves are important at this stage. In the successful case of the TAVI procedure on a nonagenarian patient, who is subsequently the oldest patient to go through this procedure in Mumbai, despite age being risk factor the patient has responded and recovered very well.  We are hopeful that with the assistance of the current generation of valves the patient will live to see 100 years, as he seems in a healthy condition. CVDs are a growing concern in urban India. Almost everyone above the age of 40 years should do proactive checks regularly to understand their heart health.”

Mr. Gadekar mentioned, "This journey has been nothing short of a miracle. From the depths of cardiac arrest to the light of renewed hope, I am forever grateful to the incredible team at Apollo Hospitals for their skill and compassion. With each beat of heart, I'm reminded of the preciousness of life and the power of perseverance."

Father-Son Duo Gippy and Shinda Grewal Drop New Song 'Shinda Shinda No Papa'"

_This marks the first time Gippy and Shinda Grewal have collaborated on a track for a film._

The highly anticipated title track from the upcoming Punjabi film 'Shinda Shinda No Papa' was officially released today. This is the first time Gippy and Shinda Grewal have sung together for a film. Featuring popular actress Hina Khan, the track presents a fun and vibrant take on the classic nursery rhyme 'Johnny, Johnny, Yes Papa,' set against the scenic backdrop of urban Canada.

Sung by Gippy and Shinda Grewal, and penned by renowned lyricist Kumaar with music by Jatinder Shah AKA Shah & Shah, the song depicts a playful conflict between a father trying to manage his mischievous son. The real-life chemistry between Gippy and Shinda infuses the song with authenticity and a relatable charm, making it a visual delight. The fresh spin on nursery rhyme lyrics transforms the song into an irresistibly catchy and addictive tune for listeners.

*Gippy Grewal shared his excitement about the track, stating*,_"A desi twist on the classic 'Johnny Johnny' turns it into a fun, peppy anthem. Shooting this lively banter track with my son was a blast—it captures our real-life bond with a humorous twist. I can't wait for our fans to groove to it and join in the fun."_

*Siddharth Anand Kumar, Sr. Vice President of Films & Events said on the launch,* _” The title track is really catchy and sets the tone for the film. We believe the audience will be hooked to this track and are excited for them to hear the upcoming songs from this hilarious and heartwarming album."_

*Amarpreet GS Chhabra, the director of the film, elaborated on the filming experience,*”Shooting with Gippy and Shinda was an absolute delight. Their energy and natural rapport really shine through in the video, bringing out the essence of their relationship in every frame."_

The title track is now available across all major streaming platforms, and 'Shinda Shinda No Papa' is slated for theatrical release on May 10, 2024. Get ready for a full dose of laughter, drama, and infectious music that promises to be a biggest family entertainer this season!

Prasanth Varma promises to make Jai Hanuman a 'global spectacle' on the occasion of Ram Navami

On Ram Navmi 2024, Prasanth Varma promises a global experience with Jai Hanuman

Director Prasanth Varma brought to the audience his spectacular universe with HanuMan. While the Teja Sajja starrer saw phenomenal success, Prasanth left fans very excited as he announced the sequel Jai Hanuman in January on the occasion of Ram Mandir's inauguration. In case, you remember Hanumanji made a promise to Prabhu Shri Ram at the end of the HanuMan movie. 

We would find out what that promise was in the sequel - Jai Hanuman. Director Prasanth Varma has also made a promise ahead of the sequel. On the occasion of Ram Navami, Prasanth has promised to make Jai Hanuman a global experience. Being a man of his word, Prasanth delivered everything he committed in the first part.

Prasanth also took to social media and wrote, "Wishing everyone a very Happy & Blessed Ram Navami. On this sacred occasion and with the divine blessings of Lord Rama, this is my promise to all the audience across the globe to give you an experience like never before & A film to celebrate for a lifetime. This is going to be a special one for all of us."

HanuMan marked the debut of the Prasanth Varma Cinematic Universe (PVCU). And now once again with the promise of Jai Hanuman being even bigger, Prasanth Varma's next film is eagerly awaited.

Monday, April 15, 2024

Asian Paints pioneers new category in the paint industry with its revolutionary new offering, ‘Neo Bharat Latex Paint’

Launches new ad film ‘Har Ghar Khelega, Har Ghar Khilega’, featuring brand ambassador, Virat Kohli, driving forward the brand's proposition of partnering with consumers in their journey towards a progressive India.


Mumbai, April 15, 2024 - Asian Paints, India’s leading paint and décor company, continues its commitment to innovation, driven by a deep desire to enhance and enrich the lives of consumers across the country. Aspiring to continuously better itself and provide solutions for every Indian to fulfil their dreams within their desired budget, Asian Paints proudly introduces its latest innovation, Neo Bharat Latex Paint. This revolutionary offering marks a significant milestone for the brand, pioneering a new category in the paint industry, aiming to democratize it.


At the heart of Asian Paints' philosophy lies the belief that everyone deserves to build the life they envision. By prioritizing smart, value-driven solutions, the brand helps consumers to transform their homes into dream spaces. Neo Bharat Latex Paint represents a step in this direction. It is revolutionary in every way, equipped with special polymer technology that provides a superior finish, higher coverage and better washability. In addition to being affordable, Neo Bharat Latex Paint offers over 1000 shades for consumers. These colours of progress, as referred to by Asian Paints, is an ode to the aspirations of millions of Indians striving for a better life. The brand is dedicated to partner with them on their journey towards realizing their dreams.


This ethos forms the heart of their campaign for Neo Bharat Latex Paint - ‘Har Ghar Khelega, Har Ghar Khilega’, embodying Asian Paints’ promise to their consumers. It signifies not just a promise of quality, but a transformative journey towards a better, brighter future. As India embraces a new era of growth and development, Neo Bharat Latex Paint emerges as the paint of choice for new India that is bold, aspirational, and constantly evolving. In this journey of transformation, Asian Paints has partnered with cricket icon, Virat Kohli as their brand ambassador. His constant endeavor to better himself and his game resonates with Asian Paints’ endeavour to create better homes for their consumers.  


The upcoming ad film for Neo Bharat Latex Paint opens with Virat Kohli participating in a local gully cricket tournament as the guest of honour, joyfully engaging with the young players. After witnessing the winning shot, Virat presents the trophy to the victorious player, who rushes home to share his win to his family. Virat also reaches the home of this young player where local paparazzi and reporters have gathered for a picture of the player and Virat Kohli. Someone notices the faded walls and chipped paint in the home, prompting the decision to take the picture outside. This is the moment where the film captures the heart of Asian Paints’ campaign for Neo Bharat Latex Paint. It goes on to show the transformation as the home is renovated, bringing immense joy and pride to the family with not only having Virat Kohli in their home, but also playing a heartwarming role in the process.


Speaking on the new launch, Amit Syngle, MD & CEO, Asian Paints Ltd. said, “Neo Bharat Latex Paint marks one of Asian Paints' most significant launches to date. With this product, we are revolutionizing the industry by introducing a completely new category, making it more accessible to consumers across India. Packed with a variety of features and a diverse colour palette to cater to every preference, our new offering is designed to meet the specific needs of our customers. By penetrating the unorganized segment with a branded solution, we aim to expand the market and drive category growth as a market leader.”

Sharing more insights on the upcoming TVC, Mr. Syngle added, “Offering both quality and great value for money, Neo Bharat Latex Paint aims to uplift and inspire millions of Indians who aspire to improve theirs and their family’s lives. This ethos is reflected in our campaign, 'Har Ghar Khelega, Har Ghar Khileha', which shares the story of every Indian seeking to transform their lives. If we can contribute to the progress of the people of India even in a small way, we will be humbled. We’ll be taking our campaign message deeper as well. We are launching an initiative where we’ll be offering sponsorships to budding cricketers and help them achieve their dreams. This initiative will go live soon. We are excited to on-board cricket icon - Virat Kohli for this mega launch.”

Commenting on his association with Asian Paints, Virat Kohli stated, “I am truly excited and ecstatic to be associated with a brand known for its leadership, innovation and strong values. Asian Paints for me represents more than a brand and is like cricket; being a part of almost every Indian Home bringing joy and exhilaration to our lives. Aligning with this transformational journey, I am truly honoured to be partnering the launch of Asian Paints Neo Bharat Latex Paint, propelling Asian Paints to being a strong part of a new and progressive India”.


Neo Bharat is not just a paint; it signifies Asian Paints’ commitment to pushing the boundaries of creativity and technology. It’s ushering a new era in the paint industry, in the lives of every Indian, poised to bring its magic and joy to homes across the country.

About Asian Paints Limited:

Since its foundation in 1942, Asian Paints has come a long way to become India’s leading and Asia’s second largest paint company, with a consolidated turnover of ₹ 34,489 crores (₹ 345 billion). Asian Paints operates in 15 countries and has 27 paint manufacturing facilities in the world, servicing consumers in over 60 countries. Asian Paints has always been a leader in the paint industry, innovating and introducing new concepts in India like Colour Ideas, Beautiful Homes Painting Service, Colour Next and Asian Paints Beautiful Homes Stores. Asian Paints manufactures a wide range of paints for Decorative and Industrial use for interior and exterior walls. Their portfolio also includes SmartCare range for waterproofing, WoodTech products for wood finishes and Adhesives range for all surfaces. The company is also present in the “Home Improvement and Decor segment” and offers bath and kitchen products. The company also introduced lightings, furnishings, and furniture in its portfolio and offers a range of safe and supervised painting and interior design services.

Lighthouse invests INR 700 crores in Parsons Nutritionals, India's premier contract manufacturer in the FMCG space

Mumbai, April 15, 2024: Lighthouse Funds, a private equity fund focused on the Indian consumer sector, has invested INR 700 crores in Parsons Nutritionals, India's leading contract manufacturer in the FMCG space. Parsons is Lighthouse's third investment from its newly raised fourth private equity fund, Lighthouse India Fund IV. The investment saw participation from co-investors of Lighthouse, including the International Finance Corporation (IFC), a member of the World Bank Group, Evolvence India, HDFC AMC's Fund of Funds, and other leading family offices.

Founded in 2002 by Mr. S.S. Mann, Parsons has been a manufacturing partner of choice for many leading Indian and global FMCG companies operating in India. The Company manufactures packaged food and beverages such as cookies, biscuits, chocolates & confectionery, malted beverages, and ready-drink mixes. It has recently forayed into manufacturing personal care categories such as shampoos and soaps. The Company operates multiple manufacturing facilities across five states, strategically located with pan-India coverage. This is the first time that the Company has raised external funding from a private equity investor, and the current round of funding shall enable the company to expand its manufacturing capacities in existing and newer product categories for its existing and new clients.

Commenting on the Lighthouse investment into the Company, Mr. S.S. Mann, Promoter and Chairman, Parsons Nutritionals, shared, "We built Parsons on the foundation of consistently delivering the core promise of quality and operational excellence to our clients, who have entrusted us with their brands over multiple decades. As we continue to evolve as an institution, it was the right time to have a partner in Lighthouse on our next journey of growth. Their long-term vision and familial values perfectly match the DNA we have at Parsons. We look forward to this association."

Mr. Swapandeep Mann, Promoter and CEO, Parsons Nutritionals, additionally shared, "We're pleased to partner with Lighthouse as we embark on the next phase of growth, aiming to enhance long-term value for all stakeholders. Leveraging their extensive network and experience in the consumer space, we envision significantly expanding our presence in India and across global markets. On the back of strong tailwinds in the Indian manufacturing sector, we're focused on doubling down on our capabilities and replicating the deep partnerships with many more premier brands."

Sachin Bhartiya, Co-Founder and Partner of Lighthouse Funds, said, "Parsons has been a preferred manufacturing partner for many large consumer companies and has grown over the years to command a dominant wallet share in the categories in which it operates. With years of manufacturing excellence underpinned by a strong focus on product quality, operational efficiency and distributed manufacturing, Parsons is uniquely positioned to benefit from the macro tailwind of increased consumption and outsourcing trends. This investment fits well into our long-term thesis of consumer products getting more organized, more branded, and more premium."

Rochelle Dsouza, Managing Director of Lighthouse Funds, added, "The wealth of manufacturing experience that Mr. S.S. Mann and Mr. Swapandeep Mann bring is unparalleled. We are pleased to partner with the Mann family and are very excited about the Company's future."

Lighthouse is a leading mid-market private equity firm focused on growth investments in the consumer and healthcare space. The firm has been investing in India since 2007 and has invested in over thirty companies across consumer brands, healthcare, and speciality manufacturing. The F&B and BPC space has been a big focus of Lighthouse. It has invested in companies like Unibic, Bikaji and Wow! Momo in the F&B space, and Kama Ayurveda and Nykaa in the BPC space. Lighthouse's other notable investments include leading Indian brands like Duroflex Mattress, Fabindia, Ferns N Petals, Cera Sanitaryware, Dhanuka Agritech, Poly Medicure, Shaily Engineering, and Tynor Orthotics, among others. Lighthouse has also recently completed new investments into Kushal's Retail, a fashion jewellery retailer and Safari, India's fastest-growing luggage and travel accessories company.

The Rainmaker Group acted as the exclusive financial advisor on this transaction. The Rainmaker Group is the investment banking partner for India's private businesses as they traverse their fundraising journey - from mid-stage to pre-IPO. The firm has delivered growth equity and secondary transaction milestones for India's leading unicorns, soonicorns, and now-listed businesses.

Friday, April 12, 2024

Prime Video’s Original Series Dil Dosti Dilemma, a Young Adult Drama, Slated for a Worldwide Premiere on April 25

Adapted from the book ‘Asmara’s Summer’, published by Penguin Random House and authored by Andaleeb Wajid, the series is directed by Debbie Rao and produced by Ten Years Younger Productions, with Seema Mohapatra and Jahanara Bhargava serving as Creative Producers

The young adult series features an ensemble cast including Anushka Sen, Kush Jotwani, Tanvi Azmi, Shishir Sharma in lead roles, supported by Shruti Seth, Vishakha Pandey, Revathi Pillai, Elisha Mayor, and Suhasini Mulay in pivotal roles

Dil Dosti Dilemma will be launched on Prime Video, entertaining audiences in India and across 240 countries and territories worldwide

 *MUMBAI, India — April 12, 2024* — Prime Video, India’s most loved entertainment destination, has today announced the premiere date of the much-awaited Original series Dil Dosti Dilemma. Adapted from the popular book ‘Asmara's Summer’, published by Penguin Random House and authored by Andaleeb Wajid, this heartwarming young adult series has Seema Mohapatra and Jahanara Bhargava serving as Creative Producers under the banner of Ten Years Younger Productions. It has been directed by Debbie Rao, and written by Anuradha Tiwari, Bugs Bhargava Krishna, Raghav Dutt, and Manjiri Pupala. The series boasts of a talented ensemble cast of emerging and seasoned actors, with  Anushka Sen, Kush Jotwani, Tanvi Azmi, Shishir Sharma  in lead roles, and Shruti Seth, Vishakha Pandey, Revathi Pillai, Elisha Mayor, and Suhasini Mulay in pivotal roles. Dil Dosti Dilemma will premiere in Hindi, with dubs available in Tamil, Telugu, Malayalam, and Kannada, exclusively on Prime Video in India and across more than 240 countries and territories worldwide on April 25. The series is the latest addition to the Prime membership. Prime members in India enjoy savings, convenience, and entertainment, all in a single membership, for just ₹1499/ year.

Dil Dosti Dilemma invites audiences into the world of Asmara, a popular, witty, and charming young girl. Her summer takes an unexpected turn when she is sent to her grandparents' neighborhood as a form of punishment. To maintain appearances with her friends, she pretends to be in Canada. Will this experience become a nightmare, a journey of personal growth, or both? Packed with plot twists and heartwarming revelations, join Asmara as she navigates a journey of self-discovery, nurtures family bonds, forges genuine friendships, and experiences the magic of first love, amidst the enchanting bylanes of Tibbri Road.

"Young adults are in a phase of life where they are discovering themselves, facing multiple challenges and forming their identities. When they see their experiences reflected on screen, it validates their feelings, helping them feel understood. We have noticed a significant rise in our young adult viewership, both in India and globally. This success in the realm of young adult content strengthens our resolve to prioritize content tailored for this key audience cohort," said Aparna Purohit, Head of Originals, India and Southeast Asia, Prime Video. "We're thrilled to unveil our upcoming series, Dil Dosti Dilemma, a heartwarming exploration of the memorable teenage years that intricately examines the beautiful journey of relationships formed during these formative years. Collaborating with Ten Years Younger Productions has been a delight and we’re excited to present this captivating coming-of-age narrative, evoking familiarity and warmth that will undoubtedly strike a chord with not just our young audience but also resonate with their families."

"Dil Dosti Dilemma holds a special place in our hearts for several reasons. To begin with, it marks our first collaboration with Prime Video, the preferred home for talent and creators to showcase their craft and creativity. We are thankful to the entire team at Prime Video for believing and embracing our vision for this series, and providing us the platform to reach millions of viewers worldwide. Further, this series reflects our dedication in bringing engaging stories that capture complexities and diverse experiences of today’s youth. These stories aim to entertain while also inspiring individuals to not only advocate for change but to actively embody it through their beliefs and actions, shared producers Seema Mohapatra and Jahanara Bhargava of Ten Years Young Productions. “Emphasizing universal themes of self – discovery, and relationships, Dil Dosti Dilemma reminds us of life's true priorities beyond material possessions. Heartwarming yet thought-provoking, we are sure that the series will connect deeply and emotionally with audiences worldwide. We are looking forward to its worldwide premiere on Prime Video, on April 25!”

Thursday, April 11, 2024

Bajaj Electricals backed high-performance brand Nex Revolutionizes Summer Comfort

Unveils Ceiling Fans that offer 20% higher Air Thrust and Smart Connectivity

Mumbai, 11 April, 2024 - Mumbai XX March 2024: Nex, a high-performance premium appliances brand, has launched high-end models of ceiling fans under their flagship Dryft and Glyde series, to help consumers enjoy 20% higher air thrust this summer. These models boast avant-garde features like PeakTorq (TM) Motor, Airfluence (TM) blade with bio-inspired SharqFin (TM) low-noise design. Together these enable Nex fans to perform better and deliver 20% higher air thrust. Nex has launched its flagship IoT Model which comes with efficient BLDC motor, Smart Connect- NexLife App, remote operation, easy connection with Google/Alexa, and more. The fans are being launched through the brand’s first nationwide digital campaign aimed at showcasing its key brand proposition. The Dryft series starts at INR 6,300/- while Glyde series retails at INR  3,500/- and consumers can purchase it in retail outlets and online. 

This campaign aims to showcase Nex's core values and unique offerings to consumers, marking a significant milestone in the brand's journey towards mainstream recognition. Watch the DVC here:

Driven by extensive consumer research, Nex has developed Aeirology (TM), a groundbreaking technology platform that optimises the interaction between a fan's blade and motor components. This synergistic approach ensures an impactful Air Experience for superior efficiency and reduced noise. 

Commenting on the launch, Ravindra Singh Negi, COO- Consumer Products, said, “We firmly believe that Nex's Aeirology (TM) technology and Fluidic Design Language represent the future of home comfort, and we are enthusiastic about bringing this innovation to audiences across the nation; and it is this superior technology and design that distinguish Nex in the Indian ceiling fans market. Through this digital campaign, we aspire to forge deeper connections with discerning consumers, who are tech-savvy and are looking for a transformative fan experience.” 

Nex is the latest brand from the house of Bajaj Electricals, that is poised to redefine the standards of home comfort with its innovative lineup of high-performance ceiling fans. Following a successful pilot launch and multi-city entry, the brand has garnered widespread acclaim from consumers, retailers, and industry insiders, signaling its emergence as a formidable player in the household appliances market.

Wednesday, April 10, 2024

भूषण प्रधान आणि शिवानी सुर्वेंच्या 'ऊन सावली' चित्रपटाचा अल्ट्रा झकास ओटीटीवर वर्ल्ड डिजिटल प्रीमियर!

मुंबई(सांस्कृतिक - मनोरंजन प्रतिनिधी) : नुकत्याच प्रदर्शित झालेल्या 'ऊन सावली' या चित्रपटाला प्रेक्षकांचं महाराष्ट्रभर भरभरून प्रेम मिळालं. कांद्या पोह्याच्या कार्यक्रमातून पार पडलेल्या लग्नात प्रेमाचा गंध कसा दरवळत जातो; सांगणाऱ्या या चित्रपटाचा १२  एप्रिल २०२४  रोजी 'अल्ट्रा झकास' मराठी ओटीटीवर वर्ल्ड  डिजिटल प्रीमियर होणार आहे.

प्रणय आणि अन्वी त्यांच्या पालकांच्या आग्रहास्तव लग्नासाठी एकमेकांना भेटायला तयार होतात. प्रणयला पहिल्या भेटीतच अन्वी आवडली आहे, मात्र अन्वीची लग्न करण्याची इच्छा नाही. असं असतानाही त्यांचं लग्न होतं खरं, मात्र लग्नानंतर काय गोंधळ सुरू होतो ते चित्रपटात पहायला मिळणार आहे.

भूषण प्रधान आणि शिवानी सुर्वे यांच्यासह तिचा खऱ्या आयुष्यातील पती अजिंक्य ननावरे हे चित्रपटाचे प्रमुख कलाकार आहेत. याचबरोबर राज शरणागत, अंकित भोईर, विकास हांडे, श्वेता कामत आणि प्रिया तुळजापूरकर यांच्या चित्रपटात धमाकेदार भूमिका आहेत. चित्रपटाचे दिग्दर्शन दिवाकर नाईक यांनी केले आहे.

“एक आशावादी आणि एक निरर्थक विचार सरणीचे दोन पात्र या चित्रपटात प्रेक्षकांना दिसणार आहेत. निरर्थक विचारातून एक आशेचं किरण तेवत ठेवलं तर आयुष्य सुंदर होतं. प्रेमाचा हा विलक्षण विचार मांडणारा चित्रपट प्रेक्षकांना नक्कीच आवडेल, अशी आम्हाला आशा आहे.” असे अल्ट्रा मीडिया अँड एंटरटेनमेंट प्रायव्हेट लिमिटेडचे सी.ई.ओ. श्री.सुशीलकुमार अग्रवाल म्हणाले.

नवनवीन चित्रपट पाहण्यासाठी :-

प्रसिद्धी जनसंपर्क प्रमुख : राम कोंडीलकर,

राम पब्लिसिटी, मुंबई

संपर्क : मो. / व्हॉट्सअँप - ९८२१४९८६५८

इमेल :

*Netizens express longing for Salman Khan on Eid, said, This year Eid is looking incomplete without a Salman Khan film*

Salman Khan is indeed the biggest superstar in the nation and enjoys a crazy fan base. While the superstar's film always comes as a festival for the fans, it's the festival of EID that stands out for his fans, as Salman Khan always has a film release on EID. However, his fans will miss the superstar on this EID, as he does not have any film releases. This has left the fans to take social media by storm as they started a whole new conversation about missing Salman Khan on EID in theaters. As the fans expressed feelings of missing the superstar in theaters on this EID, it led to the trending  #WeMissSalmanKhanInTheatresOnEid. Here's how netizens are reacting: 

A social media user wrote,

"Eid Festival is synonyms with Salman Bhai movie release. This year, we definitely gonna miss Salman Bhai on Big Screen, but he is coming to Rule again on Eid 2025 with his next flick Produce by #SajidNadiadwala direction by #ARM. #WeMissSalmanKhanInTheatresonEID"

A social media user commented,

"This Eid, we'll miss #SalmanKhan on the big screen, but worry not! Salman's return next year will surely bring an epic film with Sajid Nadiadwala and A R Murugadoss. Can't wait! #WeMissSalmanKhanInTheatresOnEid"

Another user  tweeted, 

"#SalmanKhan next year on EID coming with the biggest ever EIDI to his fans and audiences in form of his biggest ever action film with Sajid Nadiadwala and AR Murugadoss. Get ready for awesome thrilling ride @BeingSalmanKhan fans #WeMissSalmanKhanInTheatresonEID"

A netizen hailed the Salmania and wrote,

"This year Eid Is Looking incomplete without #SalmanKhan film. But, Next year he's coming with the biggest Eidi. biggest Action entertainer directed by AR Muragadoss and produced by NGE. Can't Wait to witness Sal-Mania once again. #WeMissSalmanKhanInTheatresOnEid"

Moreover, Salman Khan is coming to Next EID with the powerful 100 crore+ team of Sajid Nadiadwala and AR Murugadoss. and the wait is going to be worth it.

ImPaCCT Foundation, Tata Memorial Centre along with Duhita Foundation is organizing Nabhaangan 2024 - a Sports Fest for Children with Cancer.

Mumbai, 10th April, 2024: On the 13th and 14th of April, 2024, Mumbai is set to witness a unique and inspiring endeavour by ImPaCCT Foundation, Tata Memorial Centre along with Duhita Foundation (NGO). The event is set to be a celebration of resilience and hope, featuring 250 participants including children who have recovered from cancer, those who are on maintenance, and children with thalassemia.

Sponsored by Luke Coutinho, the two-day event to be hosted at MCGM’s Andheri Sports Complex, will begin with a small rally by the Bombay Bikers’ Association and an Olympic-style torch-lighting opening ceremony. Alongside this, children from the hospital will sing the title song to kick off the sporting extravaganza. 

Nabhaangan will see Luke Coutinho, actor Suniel Shetty and Dr. Shinde (Addl. Municipal Commissioner - Health & Western Suburbs) in attendance. 

“We know that sports is an important component of physical and mental health. Therefore, we want to introduce sports to children being treated at the Tata Memorial Centre. When these children go home and join school, they carry on with healthy habits and spread the message to their friends.” Nabhaangan is an event to promote healthy living and identify talent in children affected with Cancer. We have organized a two-day sports festival for all the cancer hospital in the city of Mumbai with a vision to hold a Pan-India sports meet in the near future.” 

– Dr. Shripad Banavali (Director, Academics, Tata Memorial Centre)

“Childhood cancer is curable. At Tata Memorial Centre we have made great strides in delivering the best treatment for our children with cancer. With a holistic view, we have been able to meet all components of treatment. We have given them a home away from home during their cancer treatment which can last from 6 months to 2 years. With our ImPaCCT model, the number of families that abandon treatment have gone down to less than 2.5% over the past several years. 

The holistic care includes focusing on mental and physical well-being as this makes the cancer journey of the child, a happy and memorable one. Over the years we have incorporated informal education, dance, music, art and craft. The child has a very busy schedule in the hospital, and this make the children look forward to come to the hospital every day! We are now adding sports to this curriculum!”

Shalini Jatia (Officer-in-charge, ImPaCCT Foundation, Tata Memorial Centre)

“We not only cure their cancer; but take this opportunity to identify their hidden talent and enable them to go beyond their horizon. Through ‘Nabhaangan’ and we want them to explore their sporting talent and leap towards the stars.”

 Dr. Chetan Dhamne (Professor, Pediatric Oncology, Tata Memorial Hospital)

There comes a moment in life when, suddenly, life takes an unexpected turn. For us, that moment came on June 7, 2014. Our darling Duhita, took her last bow and exited from life’s stage. We thought of how her exuberance could be a role model for children suffering from cancer and within a year DUHITA FOUNDATION was born.

“The trust is dedicated to providing moral and educational support to paediatric cancer patients during their long stay away from home. We endeavor to motivate and encourage patients to keep a positive outlook toward life and education, during treatment. We are partnering with the TMC to host the sports fest “Nabhaangan” which means “rising to the sky from the child’s first playground.”

Nitin Save, Founder Trustee, Duhita Foundation

Speaking about the initiative, Suniel Shetty said, “This groundbreaking endeavour is a celebration of resilience, and I can’t wait to watch our young heroes compete in various sporting events. That’s not all. They’re also getting the opportunity to be mentored by national-level athletes and truly use this platform to enjoy the spirit of play while learning at the same time.”

In a country where approximately 70,000 childhood cancer cases are diagnosed every year and only around 25,000 manage to access hospital care, this event is not just a celebration. It is also a reminder that awareness is vital for us to collectively live up to ImPaCCT Foundation’s motto – ‘No child in India should go untreated’.

Additionally, the participants of the inaugural edition also include children who have won national sporting medals in the past. With nine games planned and the field set for rehearsals, this is the first such event by ImPaCCT Foundation, with plans to expand to a national level in the years to come.

Luke Coutinho talked about the far-reaching impact of Nabhaangan, saying, “This issue has been very close to my heart, since we have been working with children and adults with cancer for a long time. We understand the importance of exercise, and the right kind of exercise, during the course of the treatment. It’s a great initiative by the ImPaCCT foundation to put this sports event together and provide hope and community to the children. I look forward to seeing a lot of support for this event, and feel that this is an extremely important step for us to take in the realm of cancer care.”

With a focus on holistic care and better lives for children with cancer as well as those who have survived cancer, the event’s poignant message goes a long way in increasing public engagement with the foundation. This will not only promote curability, but will also open up the discourse on quality of life for children with and recovering from cancer. 

Trailer Launch Event of "Srikanth - Aa Raha Hai Sabki Aankhein Kholne" Leaves Audiences Feeling Inspired!

_T-Series Breaks New Ground in Accessibility with Srikanth Trailer Launch: Pioneering Government's Standards for the Hearing and Visually Impaired_

The trailer launch event of T-Series and Chalk N Cheese Films' much-anticipated film, "Srikanth - Aa Raha Hai Sabki Aankhein Kholne," held in Mumbai, had audiences feeling inspired. Present at the launch was protagonist Rajkummar Rao, along with Sharad Kelkar, director Tushar Hiranandani, and producers Bhushan Kumar and Nidhi Parmar Hiranandani. However, the highlight of the evening undoubtedly was the presence of real-life hero, Srikanth Bolla and his wife Veera Swathi, whose inspirational journey serves as the cornerstone of the film.

What also made this event a highlight was that T-Series took the Government initiative ahead and also played an audio trailer for "Srikanth- Aa Raha Hai Sabki Aankhein Kholne" at the trailer launch. This came to action after the recent guidelines regarding accessibility standards in the Public Exhibition of feature films in theaters for people with hearing and visual impairments were issued by PM Narendra Modi and the I&B Ministry. This is the first time a film trailer has also been played in an audio format in a theater. 

"Srikanth - Aa Raha Hai Sabki Aankhein Kholne" promises to be an extraordinary journey, encapsulating themes of determination, resilience, and triumph. The trailer offered a tantalizing glimpse into the remarkable portrayal of Srikanth Bolla's indomitable spirit by the versatile Rajkummar Rao.  The trailer not only showcases the journey of a visually impaired man but also a story of his unique character and wittiness and how he goes on to make his disability his strength and not a weakness. 

Directed by Tushar Hiranandani, "Srikanth" is set to deliver an unforgettable cinematic experience, offering audiences an intimate glimpse into the extraordinary life of a true hero. Alongside Rajkummar Rao, the film boasts a stellar ensemble cast including Jyotika, Alaya F, and Sharad Kelkar, each contributing their unique magic to the narrative.

Gulshan Kumar and T-Series Presents a T-Series Films & Chalk N Cheese Films Production LLP, ‘Srikanth - Aa Raha Hai Sabki Aankhein Kholne’ is directed by Tushar Hiranandani, is produced by Bhushan Kumar, Krishan Kumar & Nidhi Parmar Hiranandani. The film releases nationwide on the 10th of May 2024 on the occasion of Akshaya Tritiya.

Tuesday, April 9, 2024

Anil Kapoor and Sonam Kapoor emphasize the importance of partnership at Home, echoing the question Ariel is raising: 'Is your HomeTeam as strong as your Dream Team?

~Ariel launched their new campaign that highlights longstanding movement also highlights women, women supporting women, and husbands becoming trusted allies in household responsibilities and working as a Team atHome as a HomeTeam~

Mumbai, Tuesday, 9th April 2024: Over the last 9 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. As society progresses, men have increasingly recognized the importance of supporting their partners equally. Since we began this journey in 2015, the percentage of men who believed that household chores, like laundry, are solely a woman's job has drastically decreased from 79% to 25%*. However, acknowledging the need for further progress, Ariel is driving the conversation forward to encourage men to not only accept the physical aspect of household chores but also to act as a team at home to share the mental load. This collective effort will significantly contribute to men earning the trust of their partners by stepping up, ensuring that she can confidently step out into the world. This year, Ariel poses a pertinent question – How strong is your HomeTeam? By urging men to #ShareTheLoad, Ariel aims to foster a culture of equal ownership and accountability of household chores between husbands and wives, seamlessly integrating both the physical and mental aspects of running a household. 

The mental load of household responsibilities often goes unnoticed for many women,

despite men increasingly taking on tasks and households seeking domestic assistance. A study commissioned by Ariel revealed that three out of every four women(75%*) find it difficult to mentally disengage from these responsibilities, affecting their health, relationships, and career advancement. As more women enter the workforce and nuclear households become prevalent, the need to share the load becomes even more critical. It's imperative to ask whether men can shoulder not just the physical but also the mental responsibilities of household management in her absence, fostering a more equitable partnership. Moreover, men must actively strive to earn the woman's trust by consistently demonstrating their commitment, reliability, and capability in handling household duties.

In Ariel's latest film, 'HomeTeams #ShareTheLoad,' the focus is on fostering a team dynamic within households and reiterating household chores as a collective responsibility. It poses a vital question to men through the story of Aisha, a professional balancing her career and home responsibilities. Aisha's apprehension about leaving for a work trip in Singapore reflects a common dilemma for women, who often worry about their partners' ability to handle household chores in their absence. However, a heartening turn occurs when Aisha's boss encourages her to leverage her “HomeTeam” just as effectively as her work teams. This emphasizes the potential for achieving larger objectives together and highlights the profound influence of teamwork in both personal and professional realms. The film underscores how small moments can lead to significant shifts in perspective, serving as a testament to men who may just need a gentle push to genuinely aspire to be equal partners, overcoming societal conditioning or lack of awareness. 

The campaign launch event brought together a distinguished panel comprising of Bollywood icon Anil Kapoor, actress Sonam Kapoor, Mukta Maheshwari, Chief Marketing Officer at P&G India and Vice President - Fabric Care, P&G Indian subcontinent; and Josy Paul, Chairman & Chief Creative Officer at BBDO India. The panelists shared personal anecdotes and insights into the significance of genuine partnership and equal participation in household chores. Anand Ahuja, Sonam Kapoor's husband, exemplified true partnership by actively taking care of household responsibilities while Sonam attended the event. Despite not being physically present, Anand participated via video call and reassured Sonam that he had everything under control at home. His actions highlighted the importance of shared responsibilities and genuine teamwork within a relationship, showcasing how both partners can support each other in balancing professional and domestic duties. 

At the campaign launch event, Anil Kapoor delivered a powerful message on the evolving dynamics of gender roles and the essence of genuine partnership within relationships. Reflecting on his own journey, Anil Kapoor emphasized,” In my journey, I've witnessed the evolution of gender roles and the importance of mutual respect and genuine teamwork in a relationship. Sunita, my wife, has been my equal partner, demonstrating unwavering support and understanding throughout. Our partnership is built on the foundation of mutual respect and shared responsibilities. Seeing couples like Sonam and Anand, or Rhea and Karan, embrace the ethos of genuine partnership reaffirms my belief in the power of teamwork at home. It's heartening to see how these younger couples are reshaping the narrative and inspiring others to do the same. As society progresses, so too should our relationships. I am committed to continuing to learn and grow as a partner, ensuring that together, we share the load and support each other in every aspect of our lives” 

Bollywood actor Sonam Kapoor shared her perspective on the significance of genuine partnership and shared responsibilities within her household. She expressed, "In our household, Anand and I believe in genuine partnership and shared responsibilities. This campaign resonates deeply with us because it reflects the values we hold dear - mutual respect, understanding, and shared responsibility. It’s about recognizing that true partnership isn’t just about dividing tasks; it’s about lifting each other up and creating a harmonious environment where both partners can thrive.” 

Proudly aligning herself with the movement, Sonam Kapoor added, "I'm proud to be part of a movement that encourages people everywhere to embrace genuine partnership and redefine traditional gender roles. Because when we share the load, we pave the way for a brighter, more equitable future." 

Her words echoed the campaign's core message of reshaping societal norms and promoting mutual support and cooperation within relationships, inspiring couples to embark on the journey towards a more balanced and inclusive partnership. 

During the campaign launch event, Mukta Maheshwari, Chief Marketing Officer, P&G India, and Vice President - Fabric Care, P&G Indian subcontinent, said, 'At Ariel, we are committed to creating an ecosystem at home that empowers and enables women. Our mission goes beyond providing superior cleaning products; we aim to foster genuine partnership and equality within households. By understanding the evolving needs of consumers, we strive to rewrite the narrative of gender roles and empower both men and women to share responsibilities equitably. This year, through initiatives like #ShareTheLoad, our aspiration is to cultivate households where it's equally common for men and women to not only share the physical chores like laundry but also share the mental load of household responsibilities.' 

Josy Paul, Chairman & Chief Creative Officer, BBDO India, remarked, ' #ShareTheLoad is not just an advertising campaign; it’s a silent revolution that’s changing the way Indian society perceives household chores between couples. Each year we uncover a hidden truth. Our deep listening process, in collaboration with the team at P&G Ariel, helps us sense the mood of the nation, the home, and the individual. This year we are hearing more and more women say they are giving up on growth opportunities because of the mental and emotional load of domestic responsibilities. This holds many women back and stops them from achieving their full potential. But things are changing. There are so many moments in the film that show us this reality and how the shift is happening. In the end, the film captures the realization of the husband and the effort he puts in to ensure his wife doesn't have to take a step back at work. A giant step for equality at home.' 

As Ariel India embarks on the 7th edition of its #ShareTheLoad campaign, it reaffirms its commitment to championing equality, fostering genuine partnership, and paving the way for a brighter, more inclusive future. 

Watch the film now- About Ariel #ShareTheLoad 

About Ariel #ShareTheLoad

For the first edition of the #ShareTheLoad campaign in 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. With the 2016 ‘Dads Share the Load’ movement, the conversation aimed to highlight the prejudices that pass down from one generation to the next. In 2019, with ‘Sons #ShareTheLoad’, the brand urged sons to #ShareTheLoad at home with the core question – ‘Are we teaching our sons what we are teaching our daughters?’ Share The Load for ‘Equal Sleep’ in the year 2020 was all about impact and action. It highlighted the impact of the unequal division of chores on their wife’s well-being and leveraged it with men to drive an urgency to act. Ariel See Equal #ShareTheLoad – the fifth edition was about seeing your spouse equally because when you See Equal, you #ShareTheLoad. Last year’s film put the spotlight on Silent Separation through a heart-wrenching film that portrayed how a couple silently grow apart when the burden of running the home is completely on the lady of the house. 

Past #ShareTheLoad editions:

Season 6:

Season 5: Season 4: Season 3: Season 2:

Season 1: 

*Disclaimers: Based on a 3rd party survey conducted by Toluna with 900 respondents across 7 cities