Arpan NGO

As 2024 draws to a close, we look back on a quarter filled with impactful actions and collaborations. #ProtectedByPOCSO Campaign: A Bold Stand Against Child Sexual Offenders During Child Safety Week (14th-20th November), Arpan launched India’s first large-scale campaign targeting child sexual offenders. With the message: Child Sexual Abuse (CSA) is a punishable offence. All children are #ProtectedByPOCSO. Stop Right Now or Get Caught, the campaign reached over 5 million. Our bold campaign messages were seen across the city. We leveraged a wide range of platforms, including billboards, public transport systems such as Mumbai local trains, autorickshaws, Mumbai Maha Metro, BEST and Thane buses, as well as movie theatres and OTT platforms like Sony Liv, Zee5, Disney Hotstar, and social media to maximise reach and impact. Click here to see how we painted the city red with this campaign Watch our campaign film here Celebrity Voices Creating a Literal Splash   Vidya Balan, our goodwill ambassador, spearheaded this bold campaign, expressing her support and unwavering commitment to child safety by addressing the offenders directly. Influencers and celebrities like Kalki Koechlin, Tisca Chopra, and Tara Sharma also supported the campaign through their voices. The campaign gained extensive media coverage and made a literal splash online. It was heartening to see the people's support and appreciation for the campaign. School Uniforms as a Symbol of Safety   The campaign engaged 160+ schools across Maharashtra, Chhattisgarh, Goa, and Andhra Pradesh to install their school uniforms outside the school premises carrying the campaign messages. A Unified Message of Action and Accountability These efforts have ignited nationwide conversations, reinforcing that CSA is punishable under the POCSO Act. Schools and communities have united to hold offenders accountable and protect children. ­ Milestones of the Last Quarter We hit the 1 million (10 lakh) mark in total cumulative Direct Outreach this quarter! Our total organizational outreach since inception through various outreach models has now reached 18.7 million (1.87 crore). Other key milestones: Read our articles The Indian Express, Deccan Herald, Mid-Day, The Free Press Journal to learn more. ­ Thank you for being part of our journey. As we step into 2025, we wish you a joyful holiday season and send our warmest greetings. Your support has been invaluable, and we truly appreciate it.    We’d love to hear your thoughts on the #ProtectedbyPOCSO campaign – your feedback means a lot!   Here’s to continuing collaboration in 2025, working together towards #ChildSafetyEveryday.   Warm wishes, Team Arpan If this message lands up in your spam folder, could you move it to the inbox please, so we can be in touch! Unsubscribe