#InhalersHainSahi campaign launched to increase the dialogue around asthma and adoption of inhalers as a right treatment1
Mumbai,
India, December 6th 2021: #InhalersHainSahi
– an awareness campaign to dispel myths and fears regarding asthma and
encourage asthmatics to live a life without limits, was launched today, under
the aegis of Cipla Limited. The campaign aims to eliminate stigma around the usage
of inhalers, make it socially more acceptable and foster further dialogue
between patients and their doctors.
According
to Global Burden of Disease Report,
“In India, around 93 Million people suffer from chronic respiratory diseases; of
which around 37 million are asthmatics. India contributes to merely 11.1% of
the global asthma burden, however, it accounts for over 42% of all global
asthma deaths, making it the asthma death capital of the world2”.
According
to Dr Sumeet Singhania, Pulmonologist, Kokilaben
Hospital, Mumbai “It is important to change the perception towards
Asthma and inhalers. While inhalers can play a crucial role in reducing the
impact of asthma on people’s lives, compliance is crucial. Inhalers deliver the
drug directly to the lungs and works to control asthma by preventing, relieving
symptoms and reducing flare-ups. However, inhalers can be effective only if
patients pay attention to their doctors’ advice and follow the prescription”
Dr
Sumeet Singhania
added, “It remains a fact that the number of people affected by asthma has gone
up and we need to do a lot more work in terms of education of patients on
correct treatment. Although asthma is not curable, it is possible to gain
control over it and lead a normal active life. Here, the correct treatment and
adherence to asthma management is crucial. The Global Initiative for Asthma (GINA) guidelines recommend inhalers
as a safe & effective way to control asthma as it reaches your lungs
directly and starts acting immediately”.
Dr Jaideep Gogtay,
Global Chief Medical Officer, Cipla,
“Ongoing education is of paramount importance in chronic diseases like asthma.
#InhalersHainSahi campaign aims at
helping asthmatic patients live unstoppable lives with the use of inhalers.
Our efforts are to engage people and encourage them to take necessary actions
as guided by their doctors. If an attitudinal and behavioral change can be
brought about concerning a disease, we try to make that happen by empowering
patients with more information and understanding of the subject, along the
wherewithal to deal with it better. #InhalersHainSahi is a movement to
understand and accept the use of inhalers without fear and stigma”.
Link to the Tvc https://youtu.be/1XCc05O_Beo
Controlling
asthma is within reach and living a fulfilling life is possible. Accepting
inhalers will help in controlling symptoms and improve the quality of life of
an asthmatic.
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