In their endeavour to reach out to a global audience, aha studio and India’s leading content studio Applause Entertainment, a venture of the Aditya Birla Group announced a partnership today to produce four premium bi-lingual Pan-Indian series. Their first offering is an adaptation of the book ‘Half Lion’ based on the life of Shri PV Narsimha Rao, former Prime Minister of India. The much-awaited announcement was made in Mumbai earlier today by Allu Aravind- Promoter aha and Managing Director Geetha Arts and Sameer Nair- CEO Applause Entertainment.
Titled ‘Half Lion’, the web series is based
on the book of the same name written by “Vinay Sitapati”. The series will be
helmed by National award-winning director Prakash Jha, a filmmaker known for
his expertise around socio-political themes such as Gangaajal, Apaharan,
Rajneeti and Aarakshan, and most recently, the award winning drama series
Ashram, to name a few. Half Lion will release in Hindi, Telugu, and Tamil in
2023.
Sharing his
thoughts about the newly-launched studio, Allu Aravind - Promoter, aha and
Managing Director - Geetha Arts, said, “It’s been a remarkable journey with aha in
Telugu so far. We are overwhelmed with the love and support we’ve received
globally from the audience, who’ve made aha one of the fastest growing apps in
India within a span of two years. In what is another pioneering effort
from aha, we believe aha Studio will help us work with the best creative talent
in the country to present world class entertainment to our global audience. I’m
proud to announce the partnership with Sameer Nair and Applause Entertainment
and have the opportunity to present the story of our beloved late Prime
Minister P.V Narsimha Rao to audiences across the world.
Talking
about the studio and the association, Sameer Nair - CEO, of Applause
Entertainment, said, “In our continued
efforts to partner with the most prolific content creators across the country,
we are beyond thrilled to unfold the next chapter in storytelling with aha
Studio, pioneers in the Telugu industry and announce our first offering with
the PV Narsimha Rao biopic. This collaboration builds on our vision of creating
content without borders, and beyond languages, enabling us to tell more clutter
breaking stories in future. We are glad to have a filmmaker like Prakash Jha
helm this unique project and am thankful to Allu Aravind for the collaboration.
This is hopefully the beginning of a rewarding partnership with aha Studio and
more announcements shall follow soon."
Speaking
about his association with aha Studio and Applause, Director Prakash Jha
commented, “It is
exciting to work on real life stories and subjects, especially with platforms
like Aha who share the same vision and energy! Applause has already established
its credential as a formidable content creator and that makes it even more
exciting! It’s important for today's generation to know the story of those
who’ve played an instrumental role in making the country what it is today, and
I believe that there is a lot to learn and be inspired from the life of the
great PV Narsimha Rao.”
About aha:
In the short span of less than two years, no one
has won the hearts of the Telugu-speaking audience like aha. The 100% Telugu
streaming platform has made waves in the industry by adding more than 45
million unique users with 13+ million downloads and 1.5million active
subscriptions. Having dominated the space unlike no other, aha is ready to
embark on another remarkable journey with the launch of aha studio. An
endeavour by aha to bring alive premium Pan India films. aha offers its 6
million active users original Telugu content across various formats that
include movies, web-series, and non-fiction shows. Available at ₹399 annually,
aha offers affordable viewing experience to all. aha is all set to expand in
multiple languages starting with Tamil in January.
About Applause
Entertainment
Applause
Entertainment is a leading Content & IP Creation Studio with a focus on
premium drama series, movies, documentaries, and animation content. A venture
of the Aditya Birla Group, led by media veteran Sameer Nair, the studio has
produced and released popular series across genres and languages which includes
shows like Criminal Justice, Scam 1992, Hostages that have gone on to set new
benchmarks. Currently in production is a robust slate of Theatrical and
Direct-To-Streaming movies including Sharmajee Ki Beti, Aruvi, Iftikhar and
more. Applause has partnered with leading platforms like Netflix,
Disney+Hotstar, Amazon Prime Video, SonyLIV and MX Player for its creative
output.
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