·
Announcing
a first-of a kind influencer award ceremony that gratifies influencers for
excellence with 23 awards across 4 categories. An
inclusive programme that covers the entire influencer landscape.
·
Launch
of Parcos.com Beauty Influencer Award microsite -- now open for registration
at influencerawards.parcos.com. Branded hashtag - #ParcosBeautyInfluencerAwards
·
3-tiered judging criteria audited
by leading advisory & audit firm - Ernst & Young and judged by an
esteemed jury of industry leaders from the world of fashion, beauty and
lifestyle.
·
Winners
will be inducted into the Parcos circle to tie up on long term
content partnerships & give them the opportunity to work with international
giants in the world of beauty.
Mumbai,
December 15, 2021
Parcos,
the leader in the Indian luxury beauty retail segment, has
announced Parcos Beauty Influencer Awards 2022, to celebrate
influencers, who, with their creative content, get up-close-and-personal with
consumers and have a profound impact on their beauty, luxury and lifestyle
habits. Parcos has always worked very closely with influencers in
India to nurture international partnerships and as an extension of
the Baccarose partnership, it showcases brands such as the
SHISEIDO GROUP, L'OREAL, PUIG, COTY, INTERPARFUMS & many others.
This pioneering step by Parcos will nurture talent, provide a
platform to the rising community of beauty and lifestyle influencers in India
and provide them exposure to international brands within
the Parcos family.
The judging process,
audited by Ernst & Young, will be judged by an esteemed Jury team
comprising of established names in Fashion, Beauty and Luxury in India. The
microsite, influencerawards.parcos.com, will be open for
entries from today till 6th Jan 2022. The selection process
will follow 3 stages and will be scrutinized through a
customized digital tool. Contestants’ entries will be open for public
voting till 18th Jan 2022. The final 23 winners will be awarded
at a glittering awards evening at St. Regis Mumbai on Jan 21st 2022.
Parcos has partnered with
Ernst & Young LLP as the
'Process Advisors' of the award. They have defined a three-stage evaluation
process which will include:
a. Due-diligence of
applications based on the defined eligibility criteria
b. Evaluation of the
entries by an independent panel of experts based on pre-defined parameters to
determine the finalists
c. Presentation by
finalists to an independent well-known Jury to determine the winner followed by
public voting.
This will
ensure fairness and transparency in the proceedings.
The
jury comprises of eminent personalities from the industry:
·
Narendra
Kumar (Fashion Designer)
·
Jatin
Kampani (Ace Fashion Photographer)
·
Clint Fernandes (Celebrity
Make-up Artist)
·
Dr. Harshna Bijlani (Celebrity
Skin Expert)
·
Anees Muss
(Celebrity Hairstylist)
·
Kamna Malik (Director of Content & Editor, ELLE
India)
Gratification
–
The Winners to be
inducted into the ‘Hall Of Fame’ and be contracted
with Parcos for a year-long partnership to be part of masterclasses,
workshops and mentorship programs. They will also receive incredible
media coverage, which would include a campaign where winners will feature in a
leading magazine.
There will be 23
awards divided into 4 categories: Best in Class, Emerging Influencers, Platform
& Category Influencers, and Creative Influencers. Influencers can only
register through the Parcos.com microsite, influencerawards.parcos.com.
Biju
Antony, CEO & Executive Director, Baccarose Perfumes and Beauty Products
Pvt Ltd says, "Ever
since the launch of the first Parcos store is
2004, to our current presence of 46 stores, we have established award-winning
retail outlets in 18 cities servicing customers across metros, select tier 1
& tier 2 cities with a plan to expand operations to 100 stores across
India by end of 2023. From physical retail, we
have expanded our operations to an omni-channel approach with the launch of
Parcos.com, the go-to online destination for authentic luxury fragrances,
skincare and colour cosmetics. As Parcos continues to grow,
we must acknowledge that Influencer Marketing has played a key role in our brand evolution and
is a vital component in our media mix suggestion to our partner brands,
replacing traditional mediums of selling beauty. Inspired
by Parcos’ ‘The Beauty of Luxury’ and fueled by our ambition to
broaden the base of luxury beauty to a wider audience across different
geographies and demographics, we are pleased to announce for the 1st time
the “Parcos Beauty Influencers Awards 2022” in India to provide a platform
for beauty and lifestyle influencers.
Villoo Daji,
Group Marketing Head, Baccarose Perfume and Beauty Products Pvt. Ltd., said,
“Parcos has pioneered and grown Luxury Beauty in India over the last 20
years. Beauty is personal and influencers understand their audiences’ needs to
craft their own, authentic yet realistic definition of beauty. Influencers form
the core of popular consumer segments in marketing across categories and act as
new-age beauty gurus for millennials and generation Z. Our aim, at Parcos,
is to empower this community of influencers that powers our brands. We,
at Parcos, are committed to developing and growing the beauty category in
India and we will do this through collaborations, curations, and community
building. The Parcos Beauty Influencer Awards 2022 is a step towards
this.”
About Parcos
Established
in 2004, Parcos has been synonymous with luxury, prestige, and
authentic beauty products. To deliver a holistic omnichannel experience to its
consumers, Parcos recently launched Parcos.com, its online shopping
destination for luxury fragrances, beauty, and wellness products. www.parcos.com
For further information, please contact –
Farozan.d@baccarose.com,
Shalini Gupta - 9870950099
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