23rd December, 2021, Mumbai: Concluding its 2-month long search for future
influencers, NIVEA India unveiled the highly anticipated winner list of its first ever #NiveaSoftFreshBatch
initiative at a gala event held in
Mumbai. In a one-of-its-kind influencer hunt spearheaded by the face of the
brand Taapsee Pannu, along with 4 popular and well-established
influencers of the country – Mrunal Panchal, Nagma Mirajkar, Abigail Pande and
Neha Doodles, the brand concluded the discovery of 75 diverse GenZ content
creators.
Launched
with the aim to discover and empower Emerging India’s budding influencers from
every walk of life, the #NiveaSoftFreshBatch 2021 platform helped them kickstart
their content creation journey with access to resources, masterclasses and a
year-long brand collaboration.
The
contest witnessed over 20 thousand entries by students from more than 200
colleges across India. With an extensive turnout spanning from metros like Mumbai,
Delhi, Kolkata and Bangalore, to emerging towns like Sheopur, Bhuj, Palampur
and Sidhi, NIVEA India gave budding GenZ influencers of the country an opportunity
to showcase their talent on a national platform.
These budding
influencers showed their skills on Instagram Reels using the trending NIVEA
Soft Fresh Batch filters. Supported with 4 unique limited-edition persona packs
of NIVEA Soft - Fashionista, Sporty, Entertainer & Smarty, the winners
combined talent and creativity to showcase their unique personas.
Talking
about the success of NIVEA’s first-ever digital influencer hunt, Mr. Ajay
Simha – Marketing Director, NIVEA India, said, “With our vision to be
Emerging India’s Most Loved & Trusted Skincare Brand, NIVEA Soft Fresh
Batch was one of our key initiatives this year to engage even more meaningfully
with college students across India. The response to the competition was very
encouraging from all parts of the country. As a truly caring brand that Cares
Beyond Skin, we will provide a platform to these winners to continue creating
inspiring content and help build the future generation of Indian content
creators.“
The
winners were felicitated at a 4-day gala event with a host of content creation masterclasses
and workshops by their mentor influencers. They also experienced a professional
photoshoot with top celebrity photographer Rohan Shrestha and got the opportunity
of collaborating with the world’s largest skincare brand - NIVEA over the
course of next 1 year.
For more information, follow NIVEA
India’s Instagram page - @niveaindia or visit
www.niveasoftfreshbatch.in.
About
Beiersdorf AG
Beiersdorf has
stood for innovative, high-quality skin care products as well as pioneering
skin research for more than 135 years. Leading international brands such
as NIVEA, the world’s no. 1 skin care brand*, EUCERIN (dermocosmetics), LA
PRAIRIE (selective cosmetics), and HANSAPLAST/ELASTOPLAST (plasters and wound
care) are cherished by millions of people around the world day after day. Other
renowned brands such as LABELLO, AQUAPHOR, FLORENA, 8X4, HIDROFUGAL, GAMMON, COPPERTONE,
MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME! round off our extensive
portfolio. Through the wholly owned affiliate tesa SE, Beiersdorf is also
a globally leading manufacturer of technical adhesive tapes and provides
self-adhesive solutions to industry, craft businesses, and consumers.
The
Hamburg-based company generated sales of €7,025 million as well as an
operating result (EBIT) of €828 million in fiscal year 2020. Beiersdorf
has more than 20,000 employees worldwide, who are connected by shared core
values, a strong corporate culture and the Beiersdorf purpose “Care Beyond
Skin.” With its C.A.R.E.+ business
strategy, the company pursues a multi-year investment program focusing on
competitive, sustainable growth. The program is consistent with the ambitious sustainability
agenda, with which Beiersdorf is generating
clear added value for consumers, society, and the environment.
* Source:
Euromonitor International Limited; NIVEA by umbrella brand name in the
categories Body Care, Face Care, and Hand Care; in retail value terms, 2019.
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