Below is the link to the ad film:
Below are the links to the Symphony social media pages:
Symphony set to help transform industrial & commercial workspaces with its ‘Large Space Venti-Cooling’ communication thrust
~ To highlight its Large Space Venti-Cooling (LSV) category for industrial & commercial spaces and to promote the importance of cool, healthy & conducive working environment, Symphony Ltd has launched a 360-degree campaign, that includes a TVC ~
Mumbai, 24th January 2022: Symphony Limited, India’s home-grown global air-cooling company and the world’s largest manufacturer of air-coolers has launched a new integrated advertising and promotional campaign titled “Symphony Large Space Venti-Cooling” to highlight its Large Space Venti-Cooling (LSV) category. Through this campaign that includes a TVC, Symphony Ltd. aims to reach out to large industrial and commercial spaces like Factories, Warehouses, Showrooms, Educational Institutes, Hospitals, Restaurants, etc. and educate them of the importance of a healthy and comfortable working environment for its workers/employees.
The TVC opens with a dialogue between a father and a son (who has recently returned from his studies abroad) sitting in an office cabin where the son is reminiscing about the old nicknames given to the employees who used to be lazy, used to take sick leaves or were prone to making errors. The father happily corrects the son and informs him how all these employees have transformed in the last three years. The father insists the son to visit the factory’s shop floor and meet all the employees, but the son is hesitant to go as the temperature might be higher on the shop floor. However, on his father’s insistence, the son accompanies him to the shop floor and is surprised to experience a whole new cool environment. The video ends with the father beaming with pride upon installing Large Space Venti-Cooling from Symphony which has consequently offered a conducive working environment to workers and has changed the lives of these employees.
On the launch of the integrated communication, Mr. Rajesh Mishra, President - Sales and Marketing, Symphony, said, “This campaign is intended to educate about the benefits of air cooling for businesses and also communicate how it acts as a growth and profit catalyst for them. We believe that our cooling solutions are not just for the benefit of the shopfloor employees but go much beyond offering cooling comfort. They have the ability to improve productivity, enhance efficiency, safeguard health, reduce downtime, improve turnaround time and in turn help businesses achieve much better profits.”
Symphony Large Space Venti-Cooling is a unique combination of air-cooling and ventilation, saves 90% electricity as compared to any air conditioner, and is an eco-friendly option for cooling large spaces. Through this solution, the endeavor of Symphony Ltd. is to help transform the productivity and profitability of large workspaces by offering comfort cooling in the environment.
“Ignorance and apathy are the prime reasons for lack of adoption of comfort air cooling in commercial & industrial workspaces. The campaign aims to evangelize the benefits of venti-cooling and offer business-impacting logic to install Symphony’s cooling solutions” says Mr. Rajiv Sabnis, Founder, Brave (Creative Agency)
Symphony also plans to run some extensions of this campaign highlighting the low running cost of these air-cooling solutions and its potential usage in all sorts of large space like showrooms, schools, hospitals, residences etc.
Link to ad: https://www.youtube.com/
Below are the links to Symphony limited social media pages:
Agencies on board:
- Creative agency: Brave - Brand.Growth.Solutions
- Conceptualized by: Rajiv Sabnis, Ashish S. Phatak & Adrian Mendonza
- Director: Anand Karir
- Production house: A Glass of Whisky
- Communication agency: Perfect Relations
- Media agency: Purnima Advertising
- Digital agency: White.Agency
About Symphony Limited:
Symphony, an Indian Multi-National Company with a presence in over 60 countries is the world’s largest manufacturer of air-coolers. From inventions to innovations, energy responsibility to environment stewardship, Symphony is a market leader which has been cooling customers for generations. The massive supremacy of Symphony Air-Cooling Solutions in the residential, industrial, and commercial segments has made the brand synonymous with ‘cooling’. Founded in 1988, in Gujarat, India, Symphony Limited established a new category of evaporative air-cooling in India, and has subsequently taken it across the globe. As a disruptor of a highly unorganized sector, the company has set high benchmarks comprising 201 trademarks, 64 registered designs, 15 copyrights and 48 patents, defining the gold standard of air cooling. Symphony Limited is a publicly traded company delivering value to its stakeholders in the most profitable and effective way. For more info, log on to www.symphonylimited.com