SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu

-

The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for external validation with SUGAR’s long-lasting makeup for the bold and free


Mumbai, 22nd September 2021: SUGAR Cosmetics - one of the fastest-growing premium beauty brands of the country launched their latest campaign coined as #BoldAndFree (https://www.youtube.com/watch?v=a5RiQXOnqAM) featuring actress, Taapsee Pannu on Wednesday, 22nd September.

SUGAR Cosmetics’ #SUGARxTaapsee #BoldAndFree Campaign (https://www.youtube.com/watch?v=a5RiQXOnqAM) is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin. The narrative of the TV Commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we “feel” – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror of society to feel beautiful and complete.

Speaking on this campaign collaboration, Taapsee Pannu said, “I love how SUGAR is a bold, aspirational yet an accessible brand that caters to vivacious, independent women, creating a varied range of face, eyes, lips and skin products to suit all skin colours and types. Working in Bollywood, it is very important to be versatile, to be able to take on any character with ease and SUGAR Cosmetics is that versatile hero in the beauty industry! Just as I take on various characters in my movies,

“It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her on board for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time!” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics

Comments

Post a Comment

Popular posts from this blog

Tamasha World HD premier on &pictures HD

-
Image
World HD premiere  of ‘Tamasha’ on Saturday, 30 th April, 8pm. on  &pictures HD – India’s premium mass Hindi movie channel Be ready at home to host The Super Hit Romantic Pair Deepika Padukone and Ranbir Kapoor with the ace director Imtiaz Ali only on &pictures HD Tamasha , directed by the luminous Imtiaz Ali, starring Deepika Padukone & Ranbir Kapoor is a movie about the journey of a young man who has lost his edge trying to behave according to socially acceptable conventions. It is based on the central theme of abrasion and loss of self worth that happens as one attempts to fit in society.  Why watch ‘Tamasha’ on &pictures HD                                            You feel trapped in your monotonous 9 to 5 Job Imtiaz Ali revealed that the concept of the film comes from the fact that some people do not realize their full...
Read more

Here are 5 age defying love stories on Hindi television that proved that love has no age-bar.

-
Image
  Over the years, there have been several TV shows on Indian television that have won a lot of followers. Fans still recall these series and their enduring personalities even after they were no longer on television. In terms of content, things have evolved with time, particularly in modern times. TV celebrities have been seen to be very open-minded and to enjoy trying out various positions that allow them to express their talent and originality. Aside from the typical love storylines, several television programs have succeeded in establishing that love knows no bounds and no age, breaking the monotonous plot of the Hindi tv show that exposes a significant issue like age disparity. These love stories have no age limits. 1.*Na Umra Ki Seema Ho*- Starring Rachana Mistry and Iqbal khan in lead roles the Star Bharat show Na Umra Ki Seema Ho is a story of Vidhi a young woman, falls in love with Devratha a middled aged business tycoon. Together they embark on a journey of love and accepta...
Read more

Home First Finance Company India Ltd on boards GALF for Holistic Wellbeing of Employees

-
Image
Mumbai : HomeFirst (Home First Finance Company India Limited) has onboarded Corporate Wellness Eco-system provider GALF (Get a Life Fitness LLP) for the Holistic Wellbeing of their nearly 1000 employees PAN India. As an official wellness partner GALF will be rolling out series of technology and human based interventions aimed at helping employees deal with work-life stressors in “new normal”. HomeFirst known for its modern and flexible work environment, is touted as India’s fastest growing housing finance company in low- and middle-income groups segment.  Wellness and well-being is a subject that has been touched upon several times recently due to the immense stress that individuals are undergoing these days while trying to adapt to the new lifestyle that the pandemic has thrown their way. This was completely unanticipated and while people are now starting to adjust to these changes it has still taken its toll on their emotional, mental and physical health causing a significant ris...
Read more