Monday, August 22, 2022

Sellers, Kiranas and Flipkart’s Supply Chain in Maharashtra start preparing for the festive season

Upcoming festive season to create large-scale employment and entrepreneurship opportunities in the state 

Flipkart’s seller base in the state has grown by 63% to 51,000 since 2019

E-commerce has emerged as an important growth driver in recent years, helping create lakhs of direct and indirect jobs, while serving millions of customers across the country. This becomes particularly important during the festive season as small and large businesses, kiranas and artisans from across the state of Maharashtra look to meet the varied requirements of customers and Flipkart, as the country’s homegrown ecommerce marketplace, is gearing up to bring festive cheers for the ecosystem partners.

In this endeavour, Flipkart is optimising its supply chain in the state which it has built over the past many years by strengthening its workforce, deploying state-of-the-art technologies and adding kirana and other partners under Flipkart’s alternate delivery models. At present, Flipkart has established 10 large fulfilment centres or modern warehouses, located in Nagpur, Bhiwandi and Pune to name a few, that are spread across 1.8 million square feet, to, 233 smaller delivery hubs, thus creating nearly 70,000 direct and indirect local jobs at the facilities and at sellers’ end in the state and contributing immensely to the state’s economic growth. 

This will support the thousands of existing and new sellers from across the state who are joining hands with Flipkart to reach out to millions of customers across the country and especially during the festive season which offers greater opportunities to enhance their prosperity. 

As a testament to the increasing trust and reliance on e-commerce by sellers from the state, Flipkart’s seller base in the state has grown 63% to over 51,000 in 2022 from over 31,000 in 2019.  These sellers engage in retailing of products such as Laptop & Desktop, Mobile, Fashion Wearables, Home improvement tools, Luggage & Travel accessories.

Hemant Badri, Senior Vice-President and Head of Supply Chain, said, “Flipkart has invested heavily in the past decade in expanding its marketplace by enabling and empowering sellers, driving online adoption among consumers, and bringing in tools that helped sellers scale their business. Festive season plays a huge role in bringing these consumers and sellers together. We are working with our ecosystem partners, including sellers, artisans and kiranas to meet customers’ requirements while creating entrepreneurship, employment, skill development opportunities and building a shared value for all. We are committed to the economic development of the state and have consistently invested over the years in building state-of-the-art supply chain and people in our endeavour to democratise e-commerce in the state.”

Furthermore, Flipkart is also committed to supplementing the incomes of kiranas and has onboarded thousands of kirana partners from the state to help deliver customers’ shipments faster while enabling them to have an alternate source of income.

To enable millions of customers to seamlessly operate the Flipkart platform, its mobile app is available in 11 Indian languages including a Marathi interface to make its e-commerce offerings more inclusive and accessible for the users of these languages. This plays a pivotal role in enabling the sellers and consumers to access e-commerce in a more relatable manner.

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