Rasna to launch an ad campaign with Saina Nehwal around the new product range
Rasna, the world’s first manufacturer of instant fruit-based concentrate, believes in giving its consumers what they want. Today’s consumer has become very health conscious and wants to go back to their ethnic roots with natural ingredients like honey, essential oil, spice oil, badam powder etc. Keeping this in mind, with a promise of no chemicals and preservatives, Rasna has given birth to a new brand ‘Rasna Native Haat’.
Rasna Native Haat comes with a one-line promise to consumers to, ‘go back to nature’. This is best exemplified in the product offerings Rasna Native Haat Aampanna, Shikanji which are available in powder form as well as ready to drink form. Now as an addition to the product portfolio, Rasna is pleased to announce launch of Rasna Native Haat Honey Vita & Badam Vita Powder and Honey in following SKUs:
- Honey Vita (Chocolate Flavour) - 18g, 100g (75g+25gFree), 600g (450g+150gFree), 500g
- Badam Vita (Badam Flavour) - 12g, 200g
- Honey (Natural) - 750g, 500g, 250g, 50g
Badam Vita powder is enriched with 21 Vitamins, minerals, almond extract while Honey Vita Powder has the goodness of honey and has 21 vitamins, minerals, malt extracts, cereal extracts, making it a complete energy drink.
To further promote the products, Rasna Native Haat is pleased to announce its new Brand Ambassador, Ms. Saina Nehwal, who has shot a TV Commercial for both, Honey and Honey Vita products.
Speaking at the event today Mr. Piruz Khambatta Chairman of Rasna Pvt. Ltd said, “We are extremely happy to collaborate with Saina Nehwal for our new ad campaign. Saina embodies the attributes of Rasna’s Native Haat range which focuses on health products that are chemical and preservatives free. We are committed to providing our consumers with new and innovative products.”
Speaking about her association with Rasna, Saina Nehwal said, “Rasna is one of the most trusted brands in India. It has been one of my favourite drinks growing up. I am thrilled to associate with the brand for Honey and Honey Vita under the Rasna Native Haat umbrella that focuses on natural and healthy products.”
About Rasna Pvt.Ltd.
Rasna is India’s most reputed FMCG business house and No.1 family owned brand selling in more than 53 countries. We have 8 manufacturing plants with ISO-22000-2005, HACCP, HALAL, FSSAI certified. We have a strong distribution network with 26 depots across India, 200 Super stockists, 5000 stockists, 900 sales force covering 1.6 million outlets. Rasna has strong marketing network across the breadth and length of India and abroad. . Rasna got various awards such as prestigious SUPERIOR TASTE AWARD 2008 instituted by THE INTERNATIONAL TASTE AND QUALITY INSTITUTE, BELGIUM CANNES LIONS LONDON, Monde Selection Award,Master Brand The world Brand Congress Award,in the august presence of Mr. Christian De Bauw. of iTQi for its new product Rasna Fruit Plus which is world’s fastest dissolving powder.
Rasna has seen as an innovative company be it product launch, marketing or distribution and is enviable 100% recall and almost 80% market share which makes it a role model company