Wednesday, November 28, 2018

JSW Cement launches improved ‘Concreel HD’ cement in Maharashtra

 JSW Cement, India’s leading producer of green cement, today announced the launch of an improved version of its flagship cement product ‘Concreel HD’ in Maharashtra. The newly introduced Concreel HD cement comes with an all-new packaging and enhanced properties that improve strength & durability.

Concreel HD is a next-generation cement specially designed for all concrete-based construction requirements. Its long-term strength and durability make it ideal for load-bearing structural elements such as beams, columns, slabs, and foundations. Its improved chemical resistance and superior cohesion offer a higher degree of durability and safety. Concreel HD is an eco-friendly cement.

Speaking on the launch, Mr. K Swaminathan, Chief Marketing Officer – JSW Cement Ltd,said, "We analysed the market requirements and introduced an advanced product, keeping in mind the needs of the customers. We have built a robust retail presence for Concreel HD in Maharashtra. The fresh look and the upgraded properties of the product will help drive demand in the market. We hope to contribute solidly towards meeting the growing infrastructure needs of the state, and we will continue to develop solutions and products that strengthen our leadership position across markets.”

“The new product will ride on the success that Concreel Cement has enjoyed in Southern and Eastern parts of India, and we are optimistic that it will create new opportunities for us in the Western regions. We will continue to work towards creating a self-reliant India by manufacturing the building blocks of the Indian development story with world-class cement”said, Mr. Nilesh Narwekar, Chief Executive Officer – JSW Cement Ltd.

Outstanding properties of Concreel HD:
  • High early strength
  • Most durable
  • Quick setting
  • Resistant to sulphurous attack
  • Corrosion resistant
  • Superior cohesion
  • Green product

About JSW Cement Ltd: JSW Cement Ltd is a part of US$ 13 billion JSW Group, with interests in steel, energy, infrastructure and cement. JSW entered the cement market in 2009 with a vision to ensure a sustainable future for the country by producing eco-friendly cement, using industrial by-products such as slag. Its manufacturing unit at Vijayanagar in Karnataka, Nandyal in Andhra Pradesh, Salboni in West Bengal and Dolvi in Maharashtra utilize slag from steel plants manufacturing units to produce Portland Slag Cement. Through its innovative conversion of industrial by-product into a useful end-product, JSW Cement greatly helps reduce the carbon footprint of the JSW Group. JSW Cement is targeting a manufacturing capacity of 20 MTPA next few years to meet the demands of its customers and the industry.

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