Bandhan Jewels announces Isabelle Kaif, as the Brand Ambassador of Bandhan Jewels at a
Press Conference at ITC Maratha today.
Bandhan Jewels is the latest entrant in the Jewellery Market and is the store brand under the
umbrella of Style Quotient Jewellery Private Limited.
Led by a team of enterprising entrepreneurs and jewellery industry stalwarts, Bandhan Jewels is a
multi-brand retail platform. It’s a retail partnership programme which is based on a concept like Oyo
rooms, Ola/Uber etc. where it’s a service platform provided by bunch of professionals who
understand the industry very well.
Bandhan Jewels intends to give support to the jewellery retailers by inviting them to be retail
partners with them. When united under a same brand, jewellers can compete with big brand stores.
This helps the jewellery outlets to be a part of perceived retail jewellery chain.
Speaking on the occasion, Prasad Kapre, CEO & Director, Style Quotient Jewellery Private Limited, said, “There has been no retail organization that is collaborating with investors and jewellers by supporting them in their endeavour of building a long term sustainable and profitable jewellery
business. Bandhan Jewels was created as an answer to this existing gap. Isabelle soon makes a debut
in the world of Bollywood and brings this freshness in the jewellery world”.
Addressing the media, Brand Ambassador Isabelle Kaif said, “I am excited to be associated with
Bandhan Jewels, which I think is a phenomenal concept. The jewellery pieces are exquisite and finely
crafted. They are pure indulgence for the women of today”.
Currently, The Gems and Jewellery industry is witnessing changes in the consumer’s preferences
adapting to a western lifestyle. Consumers are demanding new designs and varieties in jewellery,
and branded jewellers are able to fulfil their changing demands better than local unorganised
Bandhan Jewels’ differentiating factor is that they are a multi brand outlet with a huge mix of
generic jewellery and brands being sold under one roof. They have a wide range of jewellery that
covers every look ranging from casual wear, traditional look, party wear, bridal wear and many
more. Exclusive generic jewellery in Gold and Diamond will be marketed under Bandhan Gold and
Bandhan Diamond collections. Their generic gold and diamond line can be customized according to
the customers’ wishes.