Friday, December 19, 2014

i-genius Stars, Dazzled


'Aaa... shaa....yeinn .... ' Salim saab's highly resonant tenor greeted us as we entered the Grand Ball room of Taj Land's End- Bandra. Thanks a zillion team Blogadda for giving us, bloggers this melodious opportunity. We were invited to attend and interact with the 5 junior and 5 senior finalists of Max Life Insurance ‘i-genius Young Singing Stars’ Grand Finale .

Max Life Insurance and Universal Music India , concluded a Mega-musical ‘i-genius Young Singing Stars’ event at Taj Land's End in Mumbai. The grand finale showcased brilliant performances by the 10 finalists. The 10 were chosen from 1.26 lakhs participants. The day turned out to be mesmerizing with a star studded jury including, Salim Merchant and Shraddha Sharma. The two winners Shraddhaa Shree (seniors category ) and Shivam Ahuja ( juniors category ) won an album contract while the 8 finalists won ‘single song’ contract with Universal Music Group.

Max Life Insurance ‘i-genius Young Singing Stars’ programme was launched as a nationwide search for young singing talent. The video conferencing round resulted in the final short listing to top 10 who went through mentoring sessions with Salim Merchant and Shraddha Sharma.  

Mr. Rajesh Sud CEO and Managing Director, Max Life Insurance said, “We believe that nurturing young talent is the best investment one can make to build a secure and brighter future for India. We had launched the i-genius programme in 2010 to recognize young talent. We have connected with over 20 lakh children across the country through our i-genius Scholarship and Young Authors Hunt programme.”

Ms Anisha Motwani, Director and Chief Marketing Officer said, “i-genius Young Singing Stars is a unique programme that celebrates, recognizes and rewards young talent. Out of 1.26 lakh entries, 9,000 plus entries were by under-privileged children. It gives us a feeling of satisfaction when we see these children coming one step closer to their dreams.”

Devraj Sanyal, Managing Director - Universal Music Group and EMI South Asia said "This is the most amazing talent I have witnessed in my career. We at Universal and EMI are proud to be an integral part of the process of discovering and nurturing these future stars. "

The programme was designed in four phases-:
  • Phase 1: Interested participants registered online at or through registration at all Max Life offices
    • followed by a one minute audio submission on IVR number or via an online widget on
  • Phase 2: Digital Auditions were held in select cities in each region through video-conferencing.
  • Phase 3: 10 selected kids received mentoring from the Brand Ambassadors
  • Phase 4 (Finale): After training from the mentors, the kids performed at a grand finale event where 1 winner was selected from each group and won an album recording contract with Universal Music Group and 4 finalists from each group won a contract for a single song. Also 500 winners received CD Hampers as consolation prizes

Max Life Insurance Co. Ltd. ( One of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Life Insurance has set in place a values driven culture and corporate governance through its superior human capital.
Universal Music India: UMIPL has an extremely rich Indian catalogue . On the International music front, UMIPL are the clear market leaders with ABBA, Bon Jovi, Bryan Adams, Enrique Iglesias, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, UB40, Deep Purple, Enigma, Norah Jones, Deadmau5, The Chemical Brothers.

This post is written as a special invitee of Max Life Insurance , Universal Music India and Blogadda