Tuesday, October 6, 2020

Star Movies wins the coveted ET Brand Equity Shark Awards 2020 for ‘PlayAt7’ Campaign

Mumbai, 6th October 2020: Star Movies, India's leading English movie channel

known for setting new benchmarks for the category won the Best Technology Led

Campaign award for their innovative campaign PlayAt7 at the recently announced

ET Brand Equity’s Shark awards 2020.

Star Movies’ PlayAt7 was a unique initiative where the channel brought together TV

and Twitter through a unique consumer engagement model, which was a first for the

category. The campaign was judged on the parameters of creativity, relevance, and


The Channel has been constantly innovating to enhance the consumer experience

through new content.