Mumbai, 6th October 2020: Star Movies, India's leading English movie channel
known for setting new benchmarks for the category won the Best Technology Led
Campaign award for their innovative campaign PlayAt7 at the recently announced
ET Brand Equity’s Shark awards 2020.
Star Movies’ PlayAt7 was a unique initiative where the channel brought together TV
and Twitter through a unique consumer engagement model, which was a first for the
category. The campaign was judged on the parameters of creativity, relevance, and
The Channel has been constantly innovating to enhance the consumer experience
through new content.