Monday, January 18, 2021

Flipkart introduces SuperCoin Pay

~ Strengthens its Rewards Program by partnering with 5000+ stores across India

~ To enable customers to pay through SuperCoins across health & wellness, food & beverage, travel, grocery and fashion retail outlets


Bengaluru - January 18, 2021: Flipkart, India’s homegrown e-commerce marketplace, is introducing SuperCoin Pay and strengthening its SuperCoin Rewards program. As part of this effort, Flipkart is partnering with 5000+ retail outlets across India, where customers will be able to pay through SuperCoins (Rewards points), giving them greater value and choice. SuperCoin is a unique rewards program from Flipkart that is designed to provide rewards and benefits to millions of customers who shop on the platform. 


Through SuperCoin Pay, partner stores across fashion, grocery, food & beverages, travel and health & wellness can register themselves and begin accepting payments through SuperCoins. Customers will be able to pay up to 100% of their bill value across 5000+ partner stores (online and offline) using only SuperCoins. These rewards can be earned on Flipkart and redeemed with a purchase from these partner stores across categories encompassing fashion, food & beverage, travel, grocery, and health & wellness.


With this launch, Flipkart continues to give any shopper access to its Rewards programme, which has never been behind any paywall. It is also adding tremendous value to the shopping experience through a single rewards programme.


SuperCoin Pay will enable customers to pay their bills at the partner stores using the SuperCoins they have earned on Flipkart. To make the experience simple and seamless, all benefits can be accessed by simply scanning a QR code at the partner store using the Flipkart app. Customers can also access the entire list of stores and partner brands on the Flipkart app under ‘Rewards store’ in the ‘SuperCoin’ section. With this launch, Flipkart’s SuperCoin programme creates an inclusive shopping experience with a wide array of brands and sellers.


How to use Flipkart SuperCoin Pay at a partner store

  • Go to the Flipkart app and click on SuperCoin Zone
  • Scan the QR Code displayed at the store and enter the bill amount
  • Select “Pay with SuperCoins” and enter the OTP to redeem the SuperCoins
  • Pay the balance amount with Netbanking, Cards or UPI
  • Show Payment Code at cash counter and collect the purchased item


Speaking about the launch of SuperCoin Pay, Prakash Sikaria, Vice President - Growth and Monetization, Flipkart, said, “Over the past year, SuperCoin has developed into a highly successful rewards programme, with over 10 billion SuperCoins earned by millions of Flipkart customersBuilding on this success and with the intention to create a larger and more inclusive ecosystem, we are thrilled to announce the launch of SuperCoin Pay. The lines between online and offline shopping are becoming increasingly blurred, and our intention is to make the consumers' shopping experience more rewarding, no matter where they shop. Being a part of the SuperCoin programme enables our partners to reap the benefits of Flipkart’s 300 million customer base through a truly integrated rewards initiative.”

Traditional reward programs haven’t achieved their full potential because of their restricted opportunities to convert points to rewards, while being limited within their own business ecosystem. Flipkart’s SuperCoin ecosystem helps overcome these challenges meaningfully, by bringing in a wide range of partners and helping customers derive enhanced value and flexibility.


Flipkart also recently introduced SuperCoin Exchange which allows customers to exchange their SuperCoins into the partner brand’s Rewards points and vice versa, to make purchases at the store.


TimesPoints, Peter England, Cafe Coffee Day and Flying Machine are some of the partners who are a part of the SuperCoin Pay or SuperCoin Exchange programmes. With the introduction of the two new offerings, Flipkart will continue to transform the rewards landscape and be known as a one-stop shopping destination for consumers.



About Flipkart Group:

The Flipkart Group is one of India's leading digital commerce entities and includes group companies Flipkart, Myntra, and Flipkart Wholesale. Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India's e-commerce revolution, with a registered customer base of over 300 million, offering over 150 million products across 80+ categories. Our efforts to democratize e-commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts. The recent launch of Flipkart Wholesale, our new digital marketplace, is a testament to our commitment to accelerate the growth of kiranas and MSMEs in India. Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations that have made online shopping more accessible and affordable for millions of Indians. Together with Myntra, which holds a prominent position in the online fashion market and now Flipkart Wholesale, the Flipkart Group will continue to steer the transformation of commerce in India through technology.

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