Monday, January 18, 2021

Max Life Strengthens Commitment to Community in Fight against COVID-19

Pledged INR 2 crore towards COVID-19 assistance programs in 2020

  • Has supported more than 80,000 beneficiaries under its Pehal-for-COVID-19 program

January 18, 2021, New Delhi: Max Life Insurance Company Ltd. (“Max Life” / “Company”) in its commitment to contribute to society’s fight against COVID-19 pandemic, has pledged INR 2 crore to the Pehal-for-COVID-19 program. This pool has been utilized for the contribution of PPE (Personal Protective Equipment), health and safety kits, food, and distribution of other essential supplies to positively impact the communities that Max Life operates in.


As the nation looks towards successful vaccination trials and effective distribution of the same, Max Life remains steadfast in its support to the community. At the height of the pandemic, Max Life has supported various COVID-19 initiatives across the country, including donations of more than 70,000 kits to frontline COVID-19 warriors, including doctors, healthcare workers, police officials and government officials. The Company also distributed more than 5,000 antigen testing kits that enabled health workers to undertake rapid COVID-19 tests on suspected patients in Gurgaon, Haryana, where it’s headquartered.


Shailesh Singh, Chief People Officer, Max Life said, “As a responsible corporate citizen, our vision remains to help our communities and authorities in the fight against COVID-19. With our contributions for our front line workers, along with driving awareness on health and safety to the community, we have endeavored to be a dedicated partner in this battle. We are also immensely grateful for the heroic efforts of the people who are at the forefront of this challenge. As the country now looks with renewed hope towards effective vaccines and its efficient distribution, Max Life shall remain committed to the cause and help build the momentum further.”


To help bring a positive change in society, Max Life, under its ‘Pehal-for-COVID-19 Program’, has to-date supported more than 80,000 beneficiaries with key interventions across the country, and has contributed to the PM Cares Fund to help support the fight against the pandemic. Pehal aims to empower the society by making contributions in literacy, healthcare, environment, and skill development. Under the program last year, Max Life employees whole-heartedly participated in virtual initiatives from their homes, reaching out to underprivileged children to enlighten them on various socio-relevant topics, and contributing towards underprivileged care.



About Max Life Insurance (

Max Life Insurance Co. Ltd. (“Max Life”) is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, an Indian multi business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group.

Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multichannel distribution including agency and third distribution partners. Max Life has built its operations over almost two decades through need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.  

As per public disclosures, during the financial year 2019-20, Max Life achieved gross written premium of Rs. 16,184 crore. As on 31st March 2020, the Company had Rs. 68,471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913,660 crore.


For more information, please visit the company's website at

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