27 January 2021: Affle (India) Limited through its subsidiaries (“Affle”), today announced the
global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of
Business Assets of DiscoverTech Limited (registered in Israel).
OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app
discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations
with OEMs and MNOs, enabling them to successfully navigate the first experience with their users.
Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users,
placing their apps in front of new as well as existing highly-intent users at a massive scale as they
personalize their devices for the first time.
Affle’s Appnext platform is the leading independent mobile discovery platform providing over 5B
daily app recommendations worldwide via 20+ on-device daily interactions that integrate seamlessly
with the users’ daily mobile journey. With this addition, Appnext will now provide end-to-end
discovery solutions via its self-serve advertising platform to alter the way users discover apps while
further strengthening Affle’s vernacular reach.
Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and
CEO at Affle said “We have fortified our Affle2.0 strategy leveraging strategic
opportunities to drive consistent growth momentum, augment global market
leadership and bring world-class technology capabilities together. Appnext OOBE
platform powers an integrated vernacular on-device consumer experience and
strengthens our ecosystem connect with advertisers, OEMs and MNOs across India,
global emerging markets in general and Africa in particular.”
Talking about it, Elad Natanson, CEO of Appnext commented “Appnext’s OOBE
solution adds an essential part to our powered mobile journey and strengthens our
strategic moat as an end-to-end self-serve mobile advertising platform like no
other company in the market. It marks an additional milestone in our mission to
accelerate app discovery and transforms the relationship a consumer has with
mobile and service provider, enabling always connected and immersive
experiences throughout the device lifetime. We are committed to accelerating our
2
reach to over 10 billion connected devices globally by 2030 enabling personalized
consumer journeys at significant scale.”
Dekel Boni, CEO of DiscoverTech noted “We are excited to join forces with Affle to strategically
strengthen our complementing platforms and create a leading one-of-a-kind engagement model for
the advertisers. Our technology powers the first interaction a user has with his new device, upon
activation, and we are proud to become a part of Appnext’s complete app discovery offering.”
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About Affle
Affle is a global technology company with a proprietary consumer intelligence platform that delivers
consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The
platform aims to enhance returns on marketing investment through contextual mobile ads and also
by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies
for measurable mobile advertising, its Enterprise platform helps offline companies to go online
through platform-based app development, enablement of O2O commerce and through its customer
data platform.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges
(BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India)
Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV),
Itochu, Bennett Coleman & Company (BCCL) amongst others.
For more information visit www.affle.com
For further queries, you may contact - pr@affle.com
About Appnext
Appnext (An Affle Company) is an app discovery platform offering the only recommendation engine
encompassing both in-app and on-device discovery. Appnext discovery platform powers over 5
billion daily app recommendations via 20+ interactions along users’ daily mobile journey. Through
its direct partnerships with top OEMs and app developers, Appnext creates a new discovery
experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the
app users are likely to utilize next. Appnext’s recommendations are helping app marketers reach
more engaged users and get their apps discovered, used and re-used.
For more information, visit https://www.appnext.com/
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