Wednesday, January 27, 2021

Affle announces the global launch of Appnext OOBE platform powered by the acquisition of DiscoverTech

27 January 2021: Affle (India) Limited through its subsidiaries (“Affle”), today announced the

global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of

Business Assets of DiscoverTech Limited (registered in Israel).

OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app

discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations

with OEMs and MNOs, enabling them to successfully navigate the first experience with their users.

Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users,

placing their apps in front of new as well as existing highly-intent users at a massive scale as they

personalize their devices for the first time.

Affle’s Appnext platform is the leading independent mobile discovery platform providing over 5B

daily app recommendations worldwide via 20+ on-device daily interactions that integrate seamlessly

with the users’ daily mobile journey. With this addition, Appnext will now provide end-to-end

discovery solutions via its self-serve advertising platform to alter the way users discover apps while

further strengthening Affle’s vernacular reach.

Commenting on this development, Anuj Khanna Sohum, the Chairman, MD and

CEO at Affle said “We have fortified our Affle2.0 strategy leveraging strategic

opportunities to drive consistent growth momentum, augment global market

leadership and bring world-class technology capabilities together. Appnext OOBE

platform powers an integrated vernacular on-device consumer experience and

strengthens our ecosystem connect with advertisers, OEMs and MNOs across India,

global emerging markets in general and Africa in particular.”

Talking about it, Elad Natanson, CEO of Appnext commented “Appnext’s OOBE

solution adds an essential part to our powered mobile journey and strengthens our

strategic moat as an end-to-end self-serve mobile advertising platform like no

other company in the market. It marks an additional milestone in our mission to

accelerate app discovery and transforms the relationship a consumer has with

mobile and service provider, enabling always connected and immersive

experiences throughout the device lifetime. We are committed to accelerating our


reach to over 10 billion connected devices globally by 2030 enabling personalized

consumer journeys at significant scale.”

Dekel Boni, CEO of DiscoverTech noted “We are excited to join forces with Affle to strategically

strengthen our complementing platforms and create a leading one-of-a-kind engagement model for

the advertisers. Our technology powers the first interaction a user has with his new device, upon

activation, and we are proud to become a part of Appnext’s complete app discovery offering.”


About Affle

Affle is a global technology company with a proprietary consumer intelligence platform that delivers

consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The

platform aims to enhance returns on marketing investment through contextual mobile ads and also

by reducing digital ad fraud. While Affle's Consumer platform is used by online & offline companies

for measurable mobile advertising, its Enterprise platform helps offline companies to go online

through platform-based app development, enablement of O2O commerce and through its customer

data platform.

Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges

(BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India)

Limited, and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV),

Itochu, Bennett Coleman & Company (BCCL) amongst others.

For more information visit

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About Appnext

Appnext (An Affle Company) is an app discovery platform offering the only recommendation engine

encompassing both in-app and on-device discovery. Appnext discovery platform powers over 5

billion daily app recommendations via 20+ interactions along users’ daily mobile journey. Through

its direct partnerships with top OEMs and app developers, Appnext creates a new discovery

experience in over 10,000 mobile touchpoints, utilizing its ‘Timeline’ technology that predicts the

app users are likely to utilize next. Appnext’s recommendations are helping app marketers reach

more engaged users and get their apps discovered, used and re-used.

For more information, visit

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