Omnicom Media Group Indonesia (OMG Indonesia) today announced its partnership with Affle’s mediasmart platform to bring its unique programmatic and Connected TV (CTV) advertising offering to its clients in Indonesia. This partnership will enable OMG to offer mediasmart’s measurable programmatic and CTV advertising solutions powered by its proprietary Household Sync technology to its top advertisers.
Consumption of CTV has been increasing in Indonesia over the past years, and the current pandemic has further accelerated this consumption behavior. According to a recent report, 7 out of 10 consumers in Indonesia have access to CTV. With digital consumption on video increasing at a rapid pace, programmatic is the preferred method for brands to reach the most relevant audiences. mediasmart’s technology makes CTV ads more effective by offering the twin strengths of engaging storytelling associated with TV, together with targeting and interactivity associated with programmatic advertising.
Commenting on this partnership, Rajat Basra, CEO Omnicom Media Group Indonesia, said, “As a dominant market for CTV in Southeast Asia, Indonesian consumers are becoming increasingly open to not only streaming content online but also engaging with ads if they are relevant to their interests.
To tap further into this exciting opportunity, we are delighted
to partner with mediasmart and bring their cutting-edge
programmatic and CTV technology in this market. We believe
that mediasmart’s innovative CTV offering with Household
Sync will propel rapid growth for CTV advertising in this
region. We take immense pride in bringing exciting new
technology propositions first to our clients in Indonesia and
many of our top global and local clients dominating the
categories of telecommunications, fin-tech, banking, OTT,
FMCG are excited and currently being onboarded to benefit
from this unique and fast-growing opportunity.”
Noelia Amoedo, CEO of mediasmart, added, “As consumer preferences evolve, brand marketers are
always on the lookout for new and effective ways to reach their users through transparent
programmatic advertising that is engaging and impactful. Indonesia is a rapidly growing market for
programmatic and CTV advertising, with its young demographic driving the consumption of video
content and streaming services. We are delighted to partner with an industry leader like Omnicom
Media Group (OMG) to drive growth for this new technology in an exciting and fast-growing digital
market like Indonesia.”
mediasmart a self-serve mobile programmatic platform (now
part of Affle group) provides advertisers, trading desks, and
agencies an integrated mobile advertising platform with the unique strengths on (a) Omnichannel
audience targeting leveraging both online and offline signals, (b) Incrementality measurement led
advertising for offline and online advertisers, and (c) Measurable and high impact CTV advertising
though its proprietary Household Sync technology.
For more information, visit https://mediasmart.io/
ABOUT OmnicomMediaGroup Indonesia
Omnicom Media Group Indonesia is an entity owned and controlled by Omnicom Media Group (OMG). As
a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-
first approach that helps businesses thrive today and into the future. With more than 21,000 employees
globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our
clients. The group is comprised of global, award-winning agencies Hearts & Science, OMD and PHD.
Follow us on:
Facebook - https://www.facebook.com/OmnicomMediaGroupWW/
Twitter - https://twitter.com/
OmnicomMediaGrp Instagram - https://www.instagram.com/omnicommediagroup/
Affle is a global technology company with a proprietary consumer intelligence platform that delivers
consumer engagements, acquisitions and transactions through relevant Mobile Advertising. The
platform aims to enhance returns on marketing investment through contextual mobile ads and also by
reducing digital ad fraud. While Affle's Consumer platform is used by online & offline
companies for measurable mobile advertising, its Enterprise platform helps offline companies to go
online through platform-based app development, enablement of O2O commerce and through its
customer data platform.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges
(BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited,
and its investors include Microsoft, D2C (An NTT DoCoMo, Dentsu & NTT Advertising JV), Bennett
Coleman & Company (BCCL) amongst others.
For more information, visit www.affle.com
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